{"id":9922,"date":"2021-03-07T14:18:45","date_gmt":"2021-03-07T14:18:45","guid":{"rendered":"https:\/\/seolondonstg.wpengine.com\/?p=9922"},"modified":"2022-12-28T11:45:45","modified_gmt":"2022-12-28T11:45:45","slug":"contenu-de-what-is-cornerstone-6","status":"publish","type":"post","link":"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/","title":{"rendered":"Conseils de marketing pour les petites entreprises"},"content":{"rendered":"<p style=\"user-select: auto;\">Conseils de marketing pour les petites entreprises <a href=\"https:\/\/seo.london\/fr\/pourquoi-mon-entreprise-napparait-elle-pas-sur-google-maps\/\">entreprise<\/a> can be a bit challenging. Small businesses don&#8217;t have the same resources available for marketing that larger <a href=\"https:\/\/seo.london\/fr\/les-meilleures-entreprises-de-referencement-au-royaume-uni\/\">entreprises<\/a> do. A smaller marketing <a href=\"https:\/\/seo.london\/fr\/comment-faire-du-seo-avec-un-budget-pour-un-site-de-contenu\/\">budget<\/a> doesn&#8217;t mean <a href=\"https:\/\/seo.london\/fr\/les-efforts-de-marketing-en-ligne\/\">efforts<\/a> need to be any less effective or results-driven, however. There are ample ways small businesses can utilize cost-effective marketing techniques to stretch budgets without sacrificing results. The following are just seventeen prime examples.<\/p>\n<p style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/fr\/\">SEO<\/a>ou <a href=\"https:\/\/seo.london\/fr\/comment-effectuer-une-recherche-avancee-dans-google\/\">recherche<\/a> engine optimization, is a digital marketing technique meant to help websites and individual pages or pieces of <a href=\"https:\/\/seo.london\/fr\/content-marketing-seo-services\/\">contenu<\/a> \u00e0 <a href=\"https:\/\/seo.london\/fr\/comment-puis-je-verifier-mon-classement-dans-les-moteurs-de-recherche\/\">rang<\/a> highly in major search engines. The purpose of higher ranking is greater visibility for your company. Recent studies have shown people only look at the first page of results when they type a question into their favorite search engine&#8217;s query bar.<\/p>\n<p style=\"user-select: auto;\">Better visibility for your company&#8217;s website usually means more sales and engagements, as long as the content provided is of the highest quality. Low-quality content might still receive a high number of page views if other SEO best practices are followed, but this type of content will not convert well because potential customers won&#8217;t stick around to consume it.<\/p>\n<p style=\"user-select: auto;\">Vous savez que l'optimisation des moteurs de recherche est importante pour vos efforts de marketing num\u00e9rique, mais comment pouvez-vous cr\u00e9er efficacement une meilleure campagne de marketing SEO ? Les conseils suivants fournissent des informations utiles que toutes les entreprises peuvent mettre en \u0153uvre pour cr\u00e9er un meilleur r\u00e9f\u00e9rencement.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-1-write-for-people-before-bots\"><\/span>Conseil de marketing #1 : \u00c9crivez pour les gens avant les robots<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-1-write-for-people-before-bots\" title=\"Conseil de marketing #1 : \u00c9crivez pour les gens avant les robots\">Conseil de marketing #1 : \u00c9crivez pour les gens avant les robots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-2-include-an-appropriate-percentage-of-the-right-keywords\" title=\"Conseil de marketing #2 : incluez un pourcentage appropri\u00e9 de mots-cl\u00e9s appropri\u00e9s\">Conseil de marketing #2 : incluez un pourcentage appropri\u00e9 de mots-cl\u00e9s appropri\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-3-understand-your-audience\" title=\"Conseil de marketing #3 : Comprenez votre public\">Conseil de marketing #3 : Comprenez votre public<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-4-utilize-meta-data-effectively\" title=\"Conseil de marketing #4 : Utilisez les m\u00e9tadonn\u00e9es de mani\u00e8re efficace\">Conseil de marketing #4 : Utilisez les m\u00e9tadonn\u00e9es de mani\u00e8re efficace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-5-use-closed-captioning-on-videos\" title=\"Conseil marketing #5 : utilisez le sous-titrage cod\u00e9 sur les vid\u00e9os\">Conseil marketing #5 : utilisez le sous-titrage cod\u00e9 sur les vid\u00e9os<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-6-include-text-beneath-graphics-and-videos\" title=\"Conseil de marketing #6 : incluez du texte sous les graphiques et les vid\u00e9os\">Conseil de marketing #6 : incluez du texte sous les graphiques et les vid\u00e9os<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-7-use-both-internal-and-outbound-links\" title=\"Conseil marketing #7 : utilisez des liens internes et sortants\">Conseil marketing #7 : utilisez des liens internes et sortants<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-8-keep-page-load-times-fast\" title=\"Conseil marketing #8 : gardez des temps de chargement de page rapides\">Conseil marketing #8 : gardez des temps de chargement de page rapides<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-9-work-on-building-relevant-backlinks\" title=\"Conseil marketing #9 : travaillez \u00e0 la cr\u00e9ation de liens retour pertinents\">Conseil marketing #9 : travaillez \u00e0 la cr\u00e9ation de liens retour pertinents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-10-keep-urls-short-and-clean\" title=\"Conseil marketing #10 : gardez des URL courtes et propres\">Conseil marketing #10 : gardez des URL courtes et propres<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-11-keep-a-consistent-posting-schedule\" title=\"Conseil de marketing #11 : gardez un calendrier de publication coh\u00e9rent\">Conseil de marketing #11 : gardez un calendrier de publication coh\u00e9rent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-12-format-written-content-properly\" title=\"Conseil marketing #12 : Formatez correctement le contenu \u00e9crit\">Conseil marketing #12 : Formatez correctement le contenu \u00e9crit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-13-leverage-your-call-to-actions\" title=\"Conseil marketing #13 : Tirez parti de vos appels \u00e0 l&#039;action\">Conseil marketing #13 : Tirez parti de vos appels \u00e0 l'action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-18-invest-in-a-high-quality-website\" title=\"Conseil marketing #18 : Investissez dans un site web de haute qualit\u00e9\">Conseil marketing #18 : Investissez dans un site web de haute qualit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-19-learn-to-manage-website-internally\" title=\"Conseil marketing #19 : apprenez \u00e0 g\u00e9rer votre site Web en interne\">Conseil marketing #19 : apprenez \u00e0 g\u00e9rer votre site Web en interne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-20-choose-the-right-social-platforms\" title=\"Conseil marketing #20 : choisissez les bonnes plateformes sociales\">Conseil marketing #20 : choisissez les bonnes plateformes sociales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-21-keep-social-media-pages-active\" title=\"Conseil de marketing #21 : gardez les pages de m\u00e9dias sociaux actives\">Conseil de marketing #21 : gardez les pages de m\u00e9dias sociaux actives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-22-utilize-in-person-word-of-mouth-marketing\" title=\"Conseil de marketing #22 : utiliser le marketing de bouche \u00e0 oreille en personne\">Conseil de marketing #22 : utiliser le marketing de bouche \u00e0 oreille en personne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-24-use-facebook-post-boost-effectively\" title=\"Conseil de marketing #24 : utiliser efficacement le Post Boost de Facebook\">Conseil de marketing #24 : utiliser efficacement le Post Boost de Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-25-run-cross-platform-giveaways\" title=\"Conseil marketing #25 : organisez des concours multiplateformes\">Conseil marketing #25 : organisez des concours multiplateformes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-26-consider-outsourcing-blogging\" title=\"Conseil de marketing #26 : envisagez d&#039;externaliser la r\u00e9daction de blogs\">Conseil de marketing #26 : envisagez d'externaliser la r\u00e9daction de blogs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-27-reuse-content\" title=\"Conseil marketing #27 : R\u00e9utiliser le contenu\">Conseil marketing #27 : R\u00e9utiliser le contenu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-28-leverage-hashtags\" title=\"Conseil marketing #28 : Exploiter les hashtags\">Conseil marketing #28 : Exploiter les hashtags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-29-create-a-loyalty-program\" title=\"Conseil de marketing #29 : cr\u00e9ez un programme de fid\u00e9lisation\">Conseil de marketing #29 : cr\u00e9ez un programme de fid\u00e9lisation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-30-offer-discounts-for-email-subscribers\" title=\"Conseil de marketing #30 : offrez des remises aux abonn\u00e9s \u00e0 la messagerie \u00e9lectronique\">Conseil de marketing #30 : offrez des remises aux abonn\u00e9s \u00e0 la messagerie \u00e9lectronique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-31-engage-with-your-audience\" title=\"Conseil marketing #31 : engagez-vous aupr\u00e8s de votre public\">Conseil marketing #31 : engagez-vous aupr\u00e8s de votre public<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-32-get-active-on-relevant-forums\" title=\"Conseil marketing #32 : soyez actif sur des forums pertinents\">Conseil marketing #32 : soyez actif sur des forums pertinents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-33-connect-with-other-companies-in-your-industry\" title=\"Conseil de marketing #33 : connectez-vous avec d&#039;autres entreprises de votre secteur d&#039;activit\u00e9\">Conseil de marketing #33 : connectez-vous avec d'autres entreprises de votre secteur d'activit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-34-invest-in-company-swag\" title=\"Conseil marketing #34 : Investissez dans le mat\u00e9riel promotionnel de l&#039;entreprise.\">Conseil marketing #34 : Investissez dans le mat\u00e9riel promotionnel de l'entreprise.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#marketing-tip-35-online-facebook-events\" title=\"Conseil marketing #35 : \u00e9v\u00e9nements Facebook en ligne\">Conseil marketing #35 : \u00e9v\u00e9nements Facebook en ligne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/#conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"user-select: auto;\">Everyone has come across an article that read terribly because it was created only for search <a href=\"https:\/\/seo.london\/fr\/comment-bloquer-les-robots-avec-robots-txt\/\">bots<\/a> and not humans. While it may seem like stuffing <a href=\"https:\/\/seo.london\/fr\/comment-rediger-des-articles-optimises-pour-le-referencement\/\">articles<\/a> with relevant keywords is a good idea, readability is even more important. Recent studies showed there was a <a href=\"https:\/\/seo.london\/fr\/recherche-directe-ou-organique\/\">direct<\/a> correlation between high ranking on Google and article readability.<\/p>\n<p style=\"user-select: auto;\">If your written content isn&#8217;t user-friendly, it isn&#8217;t going to convert leads to sales. There is no reason to rank high in SERPs (search engine results pages) if customers are going to walk away from the content posted.\u00a0 Always ensure content is engaging, informative, and of the highest quality to make sure SEO efforts are worthwhile.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-2-include-an-appropriate-percentage-of-the-right-keywords\"><\/span>Conseil de marketing #2 : incluez un pourcentage appropri\u00e9 de mots-cl\u00e9s appropri\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">The exact percentage of keywords to use in an article varies on a lot of different things, like the length of the post, topic, and your target audience. Keywords allow search engines to figure out <a href=\"https:\/\/seo.london\/fr\/link-building-how-what-do-dons\/\">ce que<\/a> your content is about, but using too many of them could have your content flagged as spam.<\/p>\n<p style=\"user-select: auto;\">D'une mani\u00e8re g\u00e9n\u00e9rale, un <a href=\"https:\/\/seo.london\/fr\/base-de-connaissances\/la-densite-des-mots-cles-dans-le-referencement\/\">densit\u00e9<\/a> Un pourcentage de 2% \u00e0 4% pour les mots-cl\u00e9s primaires et de 1% \u00e0 2% pour les mots-cl\u00e9s secondaires est efficace. La meilleure r\u00e8gle de base (et la plus facile \u00e0 suivre) est d'utiliser les mots-cl\u00e9s l\u00e0 o\u00f9 ils s'int\u00e8grent naturellement dans le contenu, au lieu d'essayer de les bourrer dans l'article ou dans le site. <a href=\"https:\/\/seo.london\/fr\/les-blogs-sont-ils-bons-pour-le-referencement\/\">blog<\/a> poste.<\/p>\n<p style=\"user-select: auto;\">N'oubliez pas que certains mots peuvent \u00eatre utilis\u00e9s \u00e0 l'int\u00e9rieur de vos mots-cl\u00e9s sans que ceux-ci soient index\u00e9s diff\u00e9remment. Les exemples cl\u00e9s de ces mots interm\u00e9diaires sont in et at. Si le <a href=\"https:\/\/seo.london\/fr\/quest-ce-quun-meta-keywords\/\">mot-cl\u00e9<\/a> is &#8220;content marketing New York,&#8221; then you could incorporate it into the article naturally by altering it to &#8220;content marketing in New York.&#8221; If the keyword is &#8220;pest control home,&#8221; then you could instead use the more natural-sounding &#8220;pest control at home.&#8221;.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-3-understand-your-audience\"><\/span>Conseil de marketing #3 : Comprenez votre public<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Les entreprises ont r\u00e9cemment \u00e9t\u00e9 incit\u00e9es \u00e0 mieux comprendre leur public cible dans le cadre d'une pr\u00e9f\u00e9rence constante pour le marketing entrant. <a href=\"https:\/\/seo.london\/fr\/les-liens-sortants-sont-ils-bons-pour-le-referencement\/\">sortant<\/a> marketing. Cette \u00e9volution lente mais r\u00e9guli\u00e8re s'explique par le fait que le marketing entrant a d\u00e9montr\u00e9 qu'il permettait de conserver un taux de retour sur investissement plus \u00e9lev\u00e9 et qu'il produisait un meilleur retour sur investissement que les m\u00e9thodes traditionnelles de marketing sortant. Pour que le marketing entrant soit efficace et obtienne le meilleur retour sur investissement, vous devez toutefois comprendre votre public.<\/p>\n<p style=\"user-select: auto;\">In terms of better SEO, understanding your audience can help you choose better keywords, content formats, and internal\/outbound links. When researching your target audience, you should be defining them based on age, gender (if appropriate), income levels, likes, dislikes, education level, and anything else relevant to your particular industry.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-4-utilize-meta-data-effectively\"><\/span>Conseil de marketing #4 : Utilisez les m\u00e9tadonn\u00e9es de mani\u00e8re efficace<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Les m\u00e9tadonn\u00e9es aident les robots de recherche \u00e0 mieux comprendre le contenu de chaque page de votre site web. Ils obtiennent ces informations lors de la recherche du site <a href=\"https:\/\/seo.london\/fr\/comment-faire-en-sorte-que-google-indexe-votre-site-plus-rapidement\/\">indexation<\/a>Ensuite, les robots de recherche s'assurent que ces pages Web sont class\u00e9es dans les recherches par mots cl\u00e9s appropri\u00e9es.<\/p>\n<p style=\"user-select: auto;\">Les entreprises doivent \u00eatre <a href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-11\/\">\u00e9crire<\/a> un m\u00e9ta unique <a href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-29\/\">titre<\/a> and meta description for every page of their website. It is important to include the primary keyword for the web page in both the meta title and meta description. If the primary keyword (or main point of the web page) isn&#8217;t used, the page may not be properly indexed.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-5-use-closed-captioning-on-videos\"><\/span>Conseil marketing #5 : utilisez le sous-titrage cod\u00e9 sur les vid\u00e9os<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Les vid\u00e9os sont de plus en plus populaires aupr\u00e8s des publics modernes, et font partie des \u00e9l\u00e9ments les plus partag\u00e9s sur les plateformes de m\u00e9dias sociaux. La plupart des \u00e9quipes de marketing consacrent une partie de leur temps et de leur \u00e9nergie \u00e0 la vid\u00e9o. <a href=\"https:\/\/seo.london\/fr\/seo-pour-les-services-financiers\/\">argent<\/a> \u00e0 d\u00e9velopper des vid\u00e9os de haute qualit\u00e9 mais ne savent pas comment aider ces vid\u00e9os \u00e0 \u00eatre bien class\u00e9es dans les SERPs.<\/p>\n<p style=\"user-select: auto;\">Besides writing a great title and description for your videos, <a href=\"https:\/\/seo.london\/fr\/service-de-referencement-descortes\/\">qui<\/a> include the primary keywords associated with the main topic, using closed captioning can help videos rank higher in search engines. While the subtitles known as closed captioning are typically used to help the hard of hearing enjoy your <a href=\"https:\/\/seo.london\/fr\/les-videos-sont-elles-bonnes-pour-le-referencement\/\">vid\u00e9o<\/a> content, they also help search bots better understand a video&#8217;s main idea during indexing.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-6-include-text-beneath-graphics-and-videos\"><\/span>Conseil de marketing #6 : incluez du texte sous les graphiques et les vid\u00e9os<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Another great way to help videos be indexed properly and rank higher in SERPs is to include a short paragraph of text beneath them. This technique also works with graphics posted on your website or in your blog posts.<\/p>\n<p style=\"user-select: auto;\">The text beneath videos or graphics doesn&#8217;t have to be lengthy. A sentence or two briefly describing what the content is about is sufficient. When bots index your website, they will group information from a <a href=\"https:\/\/seo.london\/fr\/les-sites-web-a-une-page-sont-ils-bons-pour-le-referencement\/\">page unique<\/a> pour se faire une id\u00e9e plus pr\u00e9cise du contenu de votre page.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-7-use-both-internal-and-outbound-links\"><\/span>Conseil marketing #7 : utilisez des liens internes et sortants<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/fr\/dois-je-utiliser-lattribut-nofollow-pour-les-liens-internes\/\">Liens internes<\/a> sont des liens dans le contenu \u00e9crit qui dirigent les utilisateurs vers une autre partie de votre site Web.  Ces liens doivent \u00eatre pertinents par rapport au contenu original et permettre \u00e0 l'utilisateur d'approfondir un sujet s'il souhaite en savoir plus. Ces liens aident non seulement les robots \u00e0 mieux indexer votre site Web, mais ils permettent \u00e9galement aux visiteurs de rester plus longtemps sur votre site. Plus la dur\u00e9e de visite est longue, plus il y a de chances que quelqu'un ach\u00e8te chez vous.<\/p>\n<p style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/fr\/les-mauvais-liens-externes-pour-le-referencement\/\">Liens sortants<\/a> also help bots index your website. One known way that websites are ranked in Google is through links to relevant, highly trusted sources. The primary way that outbound links help with SEO, however, is by helping out other companies to achieve a higher search ranking. This might sound counter-intuitive, but keep in mind people are significantly more likely to help with links back to your website if you link to theirs.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-8-keep-page-load-times-fast\"><\/span>Conseil marketing #8 : gardez des temps de chargement de page rapides<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Google accorde beaucoup d'importance \u00e0 la rapidit\u00e9 de chargement des pages, et vos clients potentiels aussi. Les retards de chargement des pages d'\u00e0 peine une seconde suppl\u00e9mentaire sont connus pour dissuader les visiteurs r\u00e9guliers du site Web et r\u00e9duire consid\u00e9rablement le temps de consultation des pages.<\/p>\n<p style=\"user-select: auto;\">There are several factors which could add to your website&#8217;s page loading time. Pages shouldn&#8217;t be too long or require excessive scrolling. Graphics and videos should be reasonably limited. You should also avoid automatic play on music or videos, falling objects, overly complex designs, and too many advertisements on a single page.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-9-work-on-building-relevant-backlinks\"><\/span>Conseil marketing #9 : travaillez \u00e0 la cr\u00e9ation de liens retour pertinents<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Chaque lien retour que vous cr\u00e9ez est une nouvelle voie d'acc\u00e8s \u00e0 votre site Web. Lorsque d'autres personnes cr\u00e9ent des liens vers vos informations, cela fonctionne de la m\u00eame mani\u00e8re. Les backlinks, comme la plupart des autres \u00e9l\u00e9ments de cette liste, aident directement votre site Web \u00e0 \u00eatre mieux r\u00e9f\u00e9renc\u00e9 dans les SERP.<\/p>\n<p style=\"user-select: auto;\">Backlinks also serve the secondary purpose of directing more organic traffic to your website from sources other than search engines. Having redirected traffic from other websites, social media, or forums can significantly <a href=\"https:\/\/seo.london\/fr\/comment-augmenter-le-trafic-de-votre-site-web-sans-seo\/\">augmenter<\/a> overall traffic.<\/p>\n<p style=\"user-select: auto;\">One easy way to create backlinks is to include your website&#8217;s URL in your digital signature. This digital signature can be used in emails and on forums, so that each time you send a response, you are creating a new and relevant backlink to your website.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-10-keep-urls-short-and-clean\"><\/span>Conseil marketing #10 : gardez des URL courtes et propres<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Every page on your website has a URL used to directly navigate to that specific page without having to go to your website&#8217;s homepage first. When these <a href=\"https:\/\/seo.london\/fr\/urls-conviviales-pour-les-moteurs-de-recherche-seo-friendly-urls\/\">URLs<\/a> sont cr\u00e9\u00e9es, mais elles peuvent comporter beaucoup de caract\u00e8res inutiles qui rendent la navigation directe impossible. Vous pouvez cependant modifier ces URL dans n'importe quel h\u00e9bergeur de sites Web, afin de vous assurer qu'elles sont courtes et propres.<\/p>\n<p style=\"user-select: auto;\">For example, when you first create your website page, it may be automatically given the URL www.yourcompany.com\/info_1234abcd\/refer321.\u00a0 Your website host should allow you to go into that page&#8217;s details to clean up the website URL so it is only www.yourcompany.com\/info. This URL is easy to remember for customers and gives bots a straightforward idea of what that particular page contains.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-11-keep-a-consistent-posting-schedule\"><\/span>Conseil de marketing #11 : gardez un calendrier de publication coh\u00e9rent<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Search engine optimization and <a href=\"https:\/\/seo.london\/fr\/conseils-de-marketing-de-contenu-pour-ameliorer-votre-referencement\/\">marketing de contenu<\/a> go hand-in-hand. You cannot have one without the other. Unfortunately, many companies fail to realize they need a consistent, cross-platform posting schedule to make content marketing efforts worthwhile. The SEO you intend on using should be incorporated into this posting schedule for best results.<\/p>\n<p style=\"user-select: auto;\">Si, par exemple, votre objectif principal est de <a href=\"https:\/\/seo.london\/fr\/faire-en-sorte-que-google-affiche-la-date-de-publication-dans-les-resultats-de-recherche\/\">mois<\/a> est de mettre en avant vos services de marketing de contenu, alors la plupart de votre contenu doit tourner autour de cela. Vous pourriez proposer un calendrier dans lequel vous posteriez sur chaque plateforme de m\u00e9dias sociaux deux fois par jour, et \u00e9cririez trois articles de blog par semaine, <a href=\"https:\/\/seo.london\/fr\/comment-rechercher-et-developper-un-contenu-qui-se-classe-dans-les-moteurs-de-recherche\/\">d\u00e9velopper<\/a> une vid\u00e9o toutes les deux semaines, et produire un livre \u00e9lectronique au cours du mois.<\/p>\n<p style=\"user-select: auto;\">Using this posting schedule, you would incorporate the keywords &#8220;content marketing&#8221; and &#8220;inbound marketing&#8221; into each different marketing outlet. A few <a href=\"https:\/\/seo.london\/fr\/comment-trouver-des-idees-de-blog\/\">id\u00e9es<\/a> on how to incorporate them include:<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\">Utiliser les mots cl\u00e9s comme hashtags sur les plateformes de m\u00e9dias sociaux.<\/li>\n<li style=\"user-select: auto;\">Cr\u00e9er des sujets pour des articles de blog sur ce qu'est le marketing de contenu, pourquoi les entreprises en ont besoin et pourquoi ces m\u00eames entreprises devraient faire appel \u00e0 des professionnels pour leurs besoins en marketing de contenu.<\/li>\n<li style=\"user-select: auto;\">The videos developed could rehash the information from the blog posts, or tackle individual sections from the <a href=\"https:\/\/seo.london\/fr\/comment-ecrire-un-ebook-avec-ai\/\">Livre \u00e9lectronique<\/a> produced during the month.<\/li>\n<li style=\"user-select: auto;\">The e-book developed might tackle the topic of why content marketing is important to business owners, or even detailed information on how to create a content marketing <a href=\"https:\/\/seo.london\/fr\/strategie-seo-londonienne\/\">strat\u00e9gie<\/a>.<\/li>\n<\/ul>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-12-format-written-content-properly\"><\/span>Conseil marketing #12 : Formatez correctement le contenu \u00e9crit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Some formatting elements will directly help you rank higher in SERPs, while other elements simply make for better readability. As briefly mentioned earlier, overall readability is vital in maintaining your audience&#8217;s attention once you&#8217;ve attracted them.<\/p>\n<p style=\"user-select: auto;\">Tout le contenu \u00e9crit doit utiliser des en-t\u00eates H2 pour aider \u00e0 regrouper les sections d'information. Les phrases doivent \u00eatre claires et concises, tout comme les paragraphes. Id\u00e9alement, les paragraphes doivent comporter entre trois et six phrases pour faciliter la lecture. L'incorporation de puces ou de listes num\u00e9rot\u00e9es, le cas \u00e9ch\u00e9ant, peut aider \u00e0 diviser les informations en parties plus faciles \u00e0 dig\u00e9rer et \u00e0 parcourir par votre public.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-13-leverage-your-call-to-actions\"><\/span>Conseil marketing #13 : Tirez parti de vos appels \u00e0 l'action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Call-to-actions, also known as CTAs, serve two distinct purposes. Primarily, they tell your consumers what action you desire them to take once they&#8217;ve finished with your content. Secondly, they provide your company with a simple way to incorporate inbound links and natural-sounding keywords to help with SEO efforts.<\/p>\n<p style=\"user-select: auto;\">Each CTA should <a href=\"https:\/\/seo.london\/fr\/que-demander-aux-consultants-en-referencement\/\">demander<\/a> your audience to do only one task. Taking into consideration the content marketing example listed above, you might use your CTAs to ask people to <a href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-35\/\">appelez<\/a> for more information about your service. Your CTAs should also be clear, concise, and consist of only one to two sentences. Links should be used whenever applicable to make taking the desired action easier for the reader.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-18-invest-in-a-high-quality-website\"><\/span>Conseil marketing #18 : Investissez dans un site web de haute qualit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">When it comes to allocating limited marketing funds, a high-quality website tops the list. Your website is the control center for everything your company does online and you don&#8217;t want to throw together something amateur.<\/p>\n<p style=\"user-select: auto;\">La cr\u00e9ation d'un site web de qualit\u00e9 co\u00fbte g\u00e9n\u00e9ralement quelques centaines de dollars. Vous pouvez opter pour une soci\u00e9t\u00e9 de conception graphique, une agence de marketing num\u00e9rique ou faire appel \u00e0 un freelance. Les concepteurs de sites Web ind\u00e9pendants peuvent \u00eatre trouv\u00e9s sur des sites Web tels que Fiverr, Upwork, Freelancer, ou m\u00eame Craigslist.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-19-learn-to-manage-website-internally\"><\/span>Conseil marketing #19 : apprenez \u00e0 g\u00e9rer votre site Web en interne<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Bien que la conception du site web doive \u00eatre confi\u00e9e \u00e0 un professionnel, il peut \u00eatre tr\u00e8s rentable de <a href=\"https:\/\/seo.london\/fr\/puis-je-apprendre-le-seo-par-moi-meme\/\">apprendre<\/a> comment g\u00e9rer votre site web. De nombreuses entreprises ou professionnels sont dispos\u00e9s \u00e0 vous enseigner (ou \u00e0 quelqu'un d'autre dans votre entreprise) comment le faire.<\/p>\n<p style=\"user-select: auto;\">Vous pouvez \u00e9galement rechercher en ligne des ressources sur les sites web appropri\u00e9s. <a href=\"https:\/\/seo.london\/fr\/services-de-gestion-du-referencement\/\">gestion<\/a>. Le site <a href=\"https:\/\/seo.london\/fr\/seo-pour-les-entreprises-informatiques\/\">internet<\/a> has nearly unlimited resources on managing your website. E-books are another great resource, as well as physical books at your <a href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-34\/\">local<\/a> biblioth\u00e8que. Une autre option (qui co\u00fbte un peu plus cher) sont les cours en ligne.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-20-choose-the-right-social-platforms\"><\/span>Conseil marketing #20 : choisissez les bonnes plateformes sociales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Il existe plusieurs plateformes sociales diff\u00e9rentes sur lesquelles vous pouvez choisir de maintenir une page d'entreprise. Au lieu d'essayer d'\u00eatre actif sur toutes, choisissez celles qui profiteront le plus \u00e0 votre entreprise. Trouvez les endroits o\u00f9 votre public est le plus actif pour d\u00e9terminer quelles sont les plateformes sociales qui vous conviennent le mieux.<\/p>\n<p style=\"user-select: auto;\">Limit yourself to two or three social platforms and don&#8217;t be afraid to get rid of any social media page not producing results. The most popular social media platforms include <a href=\"https:\/\/seo.london\/fr\/seo-pour-facebook\/\">Facebook<\/a>, Twitter, Instagram, Pinterest, and LinkedIn. Niche social platforms may work for niche industries. Companies catering to underground gothic culture, for example, may find it profitable to stay active on Vampire Freaks, while most companies would not.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-21-keep-social-media-pages-active\"><\/span>Conseil de marketing #21 : gardez les pages de m\u00e9dias sociaux actives<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Having company pages on social media means nothing if you don&#8217;t keep them active. Internal algorithms favor active accounts and customers who find inactive pages are likely to avoid your company. Why? Inactive pages leave a lot of unanswered questions and uncertainty about\u00a0your company&#8217;s dedication.<\/p>\n<p style=\"user-select: auto;\">Garder les pages de m\u00e9dias sociaux actives peut \u00eatre aussi simple que d'\u00e9crire un post unique chaque jour. Lorsque vous parcourez normalement votre page personnelle, recherchez des graphiques ou des vid\u00e9os virales qui pourraient int\u00e9resser votre public. Si vous les trouvez, partagez-les sur votre page d'entreprise.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-22-utilize-in-person-word-of-mouth-marketing\"><\/span>Conseil de marketing #22 : utiliser le marketing de bouche \u00e0 oreille en personne<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">En tant que <a href=\"https:\/\/seo.london\/fr\/les-erreurs-de-marketing-des-petites-entreprises\/\">petite entreprise<\/a> owner (or team member), you should always be marketing. Talk about your business with friends, <a href=\"https:\/\/seo.london\/fr\/seo-pour-les-avocats-specialises-en-droit-de-la-famille\/\">famille<\/a>, neighbors, and people who show an interest in what your company specializes in.<\/p>\n<p style=\"user-select: auto;\">Constantly marketing means you need to start conversations with random people. It also means you should always dress and conduct yourself professionally, so you&#8217;re a good representation of your company. Carry a few business cards around at all times in your pocket, purse, or briefcase.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-24-use-facebook-post-boost-effectively\"><\/span>Conseil de marketing #24 : utiliser efficacement le Post Boost de Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Facebook a introduit une option permettant de booster vos publications pour des montants commen\u00e7ant \u00e0 $5. Un post boost\u00e9 sera <a href=\"https:\/\/seo.london\/fr\/comment-obtenir-un-extrait-vedette\/\">featured<\/a> higher in more people&#8217;s newsfeeds, thus receiving more impressions and typically garnering more engagement.<\/p>\n<p style=\"user-select: auto;\">Boosting all your company&#8217;s Facebook posts isn&#8217;t cost-efficient, however. Pick the most important posts and boost them with $10 or $20 each. Important posts might include those about discounts, big sales, new products, or giveaways.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-25-run-cross-platform-giveaways\"><\/span>Conseil marketing #25 : organisez des concours multiplateformes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Tout le monde aime <a href=\"https:\/\/seo.london\/fr\/logiciel-gratuit-de-referencement\/\">gratuit<\/a> Les cadeaux publicitaires sont un moyen facile d'attirer l'attention \u00e0 court terme pour un investissement relativement faible. Les concours multiplateformes sont les plus efficaces et les plus r\u00e9ussis. Vous pouvez h\u00e9berger le concours sur votre blog ou via Rafflecopter. Ensuite, partagez-la sur les canaux de m\u00e9dias sociaux et par le biais de votre site Web. <a href=\"https:\/\/seo.london\/fr\/totality-services\/\">e-mail<\/a> bulletin d'information.<\/p>\n<p style=\"user-select: auto;\">Les petits jeux-concours peuvent offrir un grand prix et trois \u00e0 cinq prix beaucoup plus petits. Les concours plus importants peuvent offrir jusqu'\u00e0 trois grands prix et vingt petits prix. Les participants peuvent gagner des entr\u00e9es en aimant votre page Facebook, en vous suivant sur Twitter, en s'int\u00e9ressant au contenu du blog, en s'abonnant \u00e0 votre newsletter ou en partageant la publication du concours.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-26-consider-outsourcing-blogging\"><\/span>Conseil de marketing #26 : envisagez d'externaliser la r\u00e9daction de blogs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Small marketing teams might find they don&#8217;t have enough time to complete all their tasks. Eventually, it will come down to choosing either to hire someone in-house or to outsource something. Most experts agree it is most cost-efficient (and time-efficient) to outsource blogging in this scenario.<\/p>\n<p style=\"user-select: auto;\">Freelance writers are generally paid per word and only for the work they accomplish. An in-house staff member would generally be paid hourly, no matter how much work was completed. Outsourcing your company&#8217;s blogging needs can generally allow for more blogs to be produced per month, without costing a full-time salary. Four 500-word blog posts a month at an average of 5 cents per word, for example, only costs your company $100 a month.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-27-reuse-content\"><\/span>Conseil marketing #27 : R\u00e9utiliser le contenu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">The adage &#8220;work smarter, not harder&#8221; is vital in successfully marketing a small business. One of the easiest ways to produce more content in a shorter period is to skip the brainstorming session and reuse or rehash content.<\/p>\n<p style=\"user-select: auto;\">This doesn&#8217;t mean repost the same blog. Instead, you could turn a newsletter series into a video or an informative blog post into a shareable infographic. You might use the content from a video or podcast for a blog post, and you could turn blog post content into a downloadable eBook.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-28-leverage-hashtags\"><\/span>Conseil marketing #28 : Exploiter les hashtags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Bien qu'ils aient vu le jour sur Twitter, les hashtags peuvent d\u00e9sormais \u00eatre utilis\u00e9s sur la plupart des grandes plateformes de m\u00e9dias sociaux. Ces balises permettent de regrouper des messages similaires et peuvent contribuer \u00e0 placer vos informations aupr\u00e8s d'un public plus large et d\u00e9j\u00e0 int\u00e9ress\u00e9.<\/p>\n<p style=\"user-select: auto;\">Pour cr\u00e9er des hashtags, utilisez le symbole de la livre (#) et saisissez un mot ou une phrase sans espace derri\u00e8re. Vous pouvez utiliser #contentmarketing ou #affordablepromdresses, par exemple. Essayez de ne pas utiliser plus de trois hashtags sur un m\u00eame post, car cela peut rendre leur lecture difficile.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-29-create-a-loyalty-program\"><\/span>Conseil de marketing #29 : cr\u00e9ez un programme de fid\u00e9lisation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Un programme de fid\u00e9lit\u00e9 offre \u00e0 votre public cible une incitation \u00e0 la fid\u00e9lit\u00e9. Il existe de nombreuses fa\u00e7ons de mettre en place un programme de fid\u00e9lisation, mais une r\u00e9compense \u00e9chelonn\u00e9e est g\u00e9n\u00e9ralement la plus efficace. Un programme de r\u00e9compense par paliers offre des points aux clients pour chaque nouvel achat. Ces points peuvent \u00eatre utilis\u00e9s pour une r\u00e9compense de leur choix, qui peut \u00eatre une r\u00e9duction sur le prix d'achat total ou un choix de petits produits en \u00e9change de leurs points.<\/p>\n<p style=\"user-select: auto;\">Vous pouvez, par exemple, offrir un point pour chaque $10 d\u00e9pens\u00e9 dans votre entreprise. \u00c0 100 points, vos clients peuvent choisir de recevoir 10% de r\u00e9duction sur leur prix d'achat total de $10 ou plus ou de continuer \u00e0 \u00e9pargner pour une meilleure r\u00e9compense.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-30-offer-discounts-for-email-subscribers\"><\/span>Conseil de marketing #30 : offrez des remises aux abonn\u00e9s \u00e0 la messagerie \u00e9lectronique<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Votre liste d'abonn\u00e9s au courrier \u00e9lectronique englobe les premi\u00e8res personnes \u00e0 recevoir toutes vos informations importantes. M\u00eame si vous partagez les m\u00eames informations par le biais de votre newsletter en m\u00eame temps que vos comptes sociaux et votre blog, les abonn\u00e9s aux e-mails sont plus susceptibles de consommer l'information rapidement puisqu'elle leur a \u00e9t\u00e9 envoy\u00e9e directement.<\/p>\n<p style=\"user-select: auto;\">A large, active email subscribers list can make all the difference in how well your sales perform. Offering an incentive for signing up to your newsletter can help increase the total number of subscribers relatively quickly. The discount offered does not need to be large to be effective. Offering 5% to 10% off a person&#8217;s next purchase price works well.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-31-engage-with-your-audience\"><\/span>Conseil marketing #31 : engagez-vous aupr\u00e8s de votre public<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">S'engager aupr\u00e8s de votre public cible est l'un des principes fondamentaux du marketing entrant. Le marketing entrant est une nouvelle approche qui met davantage l'accent sur l'engagement et l'information de votre public que sur les tactiques de vente agressive du marketing sortant. L'engagement avec votre public cible lui donnera le sentiment d'\u00eatre appr\u00e9ci\u00e9 et produira une forte loyaut\u00e9 envers l'entreprise au fil du temps.<\/p>\n<p style=\"user-select: auto;\">An easy way to boost company engagement with your audience is to like all comments on your blog posts and social media channels. Next, create a daily comment response <a href=\"https:\/\/seo.london\/fr\/quel-est-lobjectif-principal-dun-moteur-de-recherche\/\">objectif<\/a> for marketing team members. It could be a small goal, like responding to ten or twenty comments across channels. If your marketing team consists of three total people, that can equate to thirty to sixty total comment responses per day.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-32-get-active-on-relevant-forums\"><\/span>Conseil marketing #32 : soyez actif sur des forums pertinents<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">There is an uncountable number of expert forums on the internet today. These forums allow average people to <a href=\"https:\/\/seo.london\/fr\/comment-optimiser-la-recherche-vocale\/\">voix<\/a> des questions auxquelles les experts peuvent r\u00e9pondre. En participant \u00e0 un ou deux forums pertinents, vous pouvez faire de votre entreprise un expert dans votre secteur et cr\u00e9er simultan\u00e9ment des liens retour.<\/p>\n<p style=\"user-select: auto;\">To ensure you&#8217;re building backlinks, set up your forum signature before posting. Include your name, company name, professional title, and website <a href=\"https:\/\/seo.london\/fr\/seo-local-sans-adresse-physique\/\">adresse<\/a>. If you have content relevant to the poster&#8217;s question, you can include a link to that content in the answer.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-33-connect-with-other-companies-in-your-industry\"><\/span>Conseil de marketing #33 : connectez-vous avec d'autres entreprises de votre secteur d'activit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">You cannot look at every other company in your industry as a <a href=\"https:\/\/seo.london\/fr\/analyse-concurrentielle-de-sites-web\/\">concurrent<\/a>. Or rather, you cannot look at having competitors as a <a href=\"https:\/\/seo.london\/fr\/mauvais-pour-le-referencement\/\">mauvais<\/a> thing. Since other companies in your industry will likely be targeting the same audiences as you, it can help significantly to partner with them.<\/p>\n<p style=\"user-select: auto;\">En vous associant \u00e0 d'autres entreprises de votre secteur, vous acceptez de partager leurs informations importantes en \u00e9change du partage des v\u00f4tres. Vous pouvez \u00e9galement organiser des ventes, des remises ou des concours dans plusieurs magasins.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-34-invest-in-company-swag\"><\/span>Conseil marketing #34 : Investissez dans le mat\u00e9riel promotionnel de l'entreprise.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">&#8220;Company swag&#8221; means items with your company branding on them. These items are given away for free at events, during giveaways, or even just in-store. You can include a small swag item when people purchase online or at your physical storefront (if applicable). Popular swag items include bumper stickers, magnets, pens, pencils, stress balls, key chains, or bookmarks. Other ideas include rulers, coffee cups, notebooks, day planners, reusable water bottles, or even bags.<\/p>\n<p style=\"user-select: auto;\">To make company swag more <a href=\"https:\/\/seo.london\/fr\/agence-seo-londonienne\/\">abordable<\/a>, keep an eye on discount websites like Groupon. Companies like Vista Print often run promotions on these discount websites where companies can receive twice as much as they paid for. For example, you may be able to pay $100 for a $200 store credit. Alternatively, you can find cheaper items (like pens or pencils) in bulk for a significantly cheaper per-piece price.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-35-online-facebook-events\"><\/span>Conseil marketing #35 : \u00e9v\u00e9nements Facebook en ligne<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Hosting online Facebook events can help significantly boost your company&#8217;s likes and engagement ratings for a short period. Start inviting your contacts at least one to two weeks before you plan to host. Ask those who RSVP yes to invite their contacts. Running a pre-event giveaway for invitations can help significantly boost attendance.<\/p>\n<p style=\"user-select: auto;\">During the event, you can give prizes away for winning games. Hosting question and answer sessions with the company owner or other high-ranking company members is a popular option. Although you can (and should) run numerous small giveaways throughout your event, there should be one large prize offered at the end. This prize should average at least three to five times the worth of your smaller giveaway items. If your smaller giveaway items average $10 in <a href=\"https:\/\/seo.london\/fr\/combien-coute-le-referencement-au-royaume-uni\/\">co\u00fbt<\/a>, your main prize should be worth a minimum of $30 to $50 to pique interest.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Bien qu'elles n'aient pas les ressources dont disposent les grandes entreprises, les petites entreprises disposent de nombreuses options de marketing. Les techniques de marketing \u00e9num\u00e9r\u00e9es ci-dessus peuvent aider \u00e0 \u00e9tirer les petits budgets de marketing tout en garantissant que les efforts sont rentables et ax\u00e9s sur les r\u00e9sultats. M\u00eame si elles demandent un peu plus d'efforts, les techniques de marketing rentables \u00e9num\u00e9r\u00e9es ci-dessus valent bien le temps pass\u00e9.<\/p>\n<p style=\"user-select: auto;\">The tips listed above can effectively help businesses implement better SEO strategies. Remember that marketing techniques like search engine optimization might take time to build momentum before you begin seeing results, so don&#8217;t be discouraged. Gradually, better SEO will provide a sharp uptick in both sales and engagement if given the time and effort to do so.<\/p>","protected":false},"excerpt":{"rendered":"<p>Toutefois, un budget marketing r\u00e9duit ne signifie pas que les efforts doivent \u00eatre moins efficaces ou moins ax\u00e9s sur les r\u00e9sultats.<\/p>","protected":false},"author":6,"featured_media":9923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-9922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 30 Marketing Tips for Small Business - SEO.London<\/title>\n<meta name=\"description\" content=\"A smaller marketing budget doesn&#039;t mean efforts need to be any less effective or results-driven, however.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Tips for Small Business\" \/>\n<meta property=\"og:description\" content=\"A smaller marketing budget doesn&#039;t mean efforts need to be any less effective or results-driven, however.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-6\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-07T14:18:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T11:45:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/06\/Marketing-Tips-for-Small-Business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Marketing Tips for Small Business\" \/>\n<meta name=\"twitter:description\" content=\"A smaller marketing budget doesn&#039;t mean efforts need to be any less effective or results-driven, however.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/06\/Marketing-Tips-for-Small-Business.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Les 30 meilleurs conseils de marketing pour les petites entreprises - 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