{"id":14693,"date":"2021-12-16T08:48:08","date_gmt":"2021-12-16T08:48:08","guid":{"rendered":"https:\/\/seo.london\/?p=14693"},"modified":"2022-12-28T10:01:46","modified_gmt":"2022-12-28T10:01:46","slug":"contenu-de-what-is-cornerstone-48","status":"publish","type":"post","link":"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-48\/","title":{"rendered":"Lacunes dans le contenu"},"content":{"rendered":"<div class=\"lyte-wrapper fourthree\" title=\"How do I find Content Gaps? SEO Video Episode 1. Watch #SEOVideo by SEO.London and Lukasz Zelezny\" style=\"width:420px;max-width:100%;margin:5px auto;\"><div class=\"lyMe hidef\" id=\"WYL_aNwi4QbIToM\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FaNwi4QbIToM%2Fhqdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/aNwi4QbIToM\" \/><meta itemprop=\"duration\" content=\"PT5M39S\" \/><meta itemprop=\"uploadDate\" content=\"2020-09-02T21:28:59Z\" \/><\/div><meta itemprop=\"accessibilityFeature\" content=\"captions\" \/><div id=\"lyte_aNwi4QbIToM\" data-src=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FaNwi4QbIToM%2Fhqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">How do I find <a href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-26\/\">Lacunes dans le contenu<\/a>? <a href=\"https:\/\/seo.london\/fr\/\">SEO<\/a> Video Episode 1. Watch #SEOVideo by SEO.London and Lukasz Zelezny<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/aNwi4QbIToM\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FaNwi4QbIToM%2F0.jpg\" alt=\"How do I find Content Gaps? SEO Video Episode 1. Watch #SEOVideo by SEO.London and Lukasz Zelezny\" width=\"420\" height=\"295\" \/><br \/>Regardez cette vid\u00e9o sur YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"Learn how to find content gaps? For more visit: https:\/\/seo.london\/ #SEOVideo Episode 1.\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:420px;margin:5px auto;\"><\/div><\/p>\n<p style=\"text-align: justify;\"> Hey Lukasz Zelezny. SEO <a href=\"https:\/\/seo.london\/fr\/agence-de-marketing-numerique-londonienne\/\">Londres<\/a>. How do I find <a href=\"https:\/\/seo.london\/fr\/content-marketing-seo-services\/\">contenu<\/a> gaps? So let&#8217;s talk about this and I will show you an example here is Pimlico plumber&#8217;s why this one? I have no <a href=\"https:\/\/seo.london\/fr\/comment-trouver-des-idees-de-blog\/\">id\u00e9e<\/a>. I like this <a href=\"https:\/\/seo.london\/fr\/mentions-de-la-marque-seo\/\">marque<\/a>. I like the colours and it&#8217;s about something that you don&#8217;t need to be really it&#8217;s just plumbing. Yeah, so people have to leak somewhere and they are <a href=\"https:\/\/seo.london\/fr\/comment-trouver-des-clients-locaux-en-seo-sans-faire-de-demarchage-telephonique\/\">en appelant<\/a> pour un <a href=\"https:\/\/seo.london\/fr\/seo-pour-plombier\/\">plombier<\/a>. So we have Pimco plumbers and let&#8217;s say hypothetically that I&#8217;m going to improve their content; <a href=\"https:\/\/seo.london\/fr\/conseils-de-marketing-de-contenu-pour-ameliorer-votre-referencement\/\">marketing de contenu<\/a>. So we see lots of keywords here. I&#8217;m using a SEMRush right now and we have here competitive positions map. I can go here and I can see them into the <a href=\"https:\/\/seo.london\/fr\/format-et-structure-de-larticle\/\">format<\/a> of list.<\/p>\n<p style=\"text-align: justify;\"> You see and obviously I can see that lots of going on here Pimlico plumbers are the leader but then obviously there is an aspect my &#8211; plumber&#8217; emergency plumbing&#8217; dot London Plum fourth <a href=\"https:\/\/seo.london\/fr\/recherche-directe-ou-organique\/\">direct<\/a>. So let&#8217;s start <a href=\"https:\/\/seo.london\/fr\/faire-appel-a-un-consultant-en-analyse-de-la-concurrence\/\">Gap<\/a> analysis Pimlico Plumbers.com<\/p>\n<p style=\"text-align: justify;\"> My plumber emergency plumber. Let&#8217;s say Aspect there was also plumbed Force direct UK Market. This suggestion automatically are given to you by a SEMRush when you click here you see and compare<\/p>\n<p style=\"text-align: justify;\"> It will take a couple of seconds and ones this couple of seconds went through then you should be able to see.<\/p>\n<p style=\"text-align: justify;\"> <a href=\"https:\/\/seo.london\/fr\/link-building-how-what-do-dons\/\">Quoi<\/a> is there behind I will turn of my<\/p>\n<p style=\"text-align: justify;\"> Okay, take a look Pimlico plumbers is here. My plumber is here emergency plumber you we can see a lot of overlaps and a lot of potential areas that this blue ball doesn&#8217;t touch. Yeah. So for example here or here where I have mouse or even here 64 shared keywords that only<\/p>\n<p style=\"text-align: justify;\"> My plumber aspect and plump Force direct are ranking on so let&#8217;s click on that. And this is how the content gaps is visible. We going here and we can see that these keywords that are here this <a href=\"https:\/\/seo.london\/fr\/quest-ce-quun-meta-keywords\/\">mot-cl\u00e9<\/a> that makes the Pimlico plumber definitely not ranking on so from these keywords, we can find some that.<\/p>\n<p style=\"text-align: justify;\"> Then surely we could build content and at this article on Pimlico plumber&#8217;s additionally I will show you I will go here to untapped keywords.<\/p>\n<p style=\"text-align: justify;\"> Sorry, I will go back.<\/p>\n<p style=\"text-align: justify;\"> So emergency plumber and he was let&#8217;s say plumber parts.<\/p>\n<p style=\"text-align: justify;\"> Compare<\/p>\n<p style=\"text-align: justify;\"> And we have different chart overlaps my right now, I need to add Pimlico plumbers. Sorry Pim the called plumber&#8217;s.com.<\/p>\n<p style=\"text-align: justify;\"> Okay, we have to make a plumber&#8217;s again blue and we can see that there is some keyword that definitely does biblical plumpers doesn&#8217;t cover this. So what we can do here we can go to untapped and we can export this or we can start playing with some areas. I prefer this areas, especially when three or more competitors are touching together. So we<\/p>\n<p style=\"text-align: justify;\"> Don&#8217;t see much here, but like here for example is hundred eighty keywords that plumber parts and aspect our ranking together and here is 98 keywords that emergency plumber that London and plumber parts are ranking together. And for example here we have hundred ninety-nine keyword that plumber Force direct and aspect co uk our ranking together and Pimlico plumbers are not<\/p>\n<p style=\"text-align: justify;\"> So you can see this keyword straight away, and if you think that some of them are good we can start building case for additional article or two or something, <a href=\"https:\/\/seo.london\/fr\/service-de-referencement-descortes\/\">qui<\/a> I will be talking later about so that was me look as the last name. Thank you very much, and let&#8217;s catch up on the next episode. Bye.<\/p>","protected":false},"excerpt":{"rendered":"<p>Bonjour Lukasz Zelezny. SEO London. Comment trouver les lacunes en mati\u00e8re de contenu ? Je vais vous donner un exemple : le plombier de Pimlico, pourquoi celui-ci ?<\/p>","protected":false},"author":6,"featured_media":11610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,16],"tags":[],"class_list":["post-14693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-seo-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How do I Find Content Gaps by Lukasz Zelezny - SEO.London<\/title>\n<meta name=\"description\" content=\"Content GAPs - SEO.London - consultant who worked with Zoopla, uSwitch, Mashable, Thomson Reuters, HomeAway &amp; others.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-48\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do I Find Content Gaps by Lukasz Zelezny - SEO.London\" \/>\n<meta property=\"og:description\" content=\"Hey Lukasz Zelezny. SEO London. How do I find content gaps? So let&#039;s talk about this and I will show you an example here is Pimlico plumber&#039;s why this one?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-48\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-16T08:48:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T10:01:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/09\/How-do-I-Find-Content-Gaps.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How do I Find Content Gaps by Lukasz Zelezny - SEO.London\" \/>\n<meta name=\"twitter:description\" content=\"Hey Lukasz Zelezny. 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