{"id":11454,"date":"2021-01-31T21:21:49","date_gmt":"2021-01-31T21:21:49","guid":{"rendered":"https:\/\/seolondonstg.wpengine.com\/?p=11454"},"modified":"2022-12-28T11:55:31","modified_gmt":"2022-12-28T11:55:31","slug":"contenu-de-what-is-cornerstone-14","status":"publish","type":"post","link":"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-14\/","title":{"rendered":"Comment faire un audit de r\u00e9f\u00e9rencement"},"content":{"rendered":"<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"all-about-seo-audit-%e2%80%93-website-seo-tools-and-softwares\"><\/span>All about SEO Audit &#8211; Website SEO Tools and Softwares<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-14\/#all-about-seo-audit-%e2%80%93-website-seo-tools-and-softwares\" title=\"All about SEO Audit &#8211; Website SEO Tools and Softwares\">All about SEO Audit &#8211; Website SEO Tools and Softwares<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-14\/#what-is-an-seo-audit\" title=\"What is an SEO audit?\">What is an SEO audit?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-14\/#tools-required-for-seo-audit\" title=\"Tools required for SEO audit:\">Tools required for SEO audit:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-14\/#how-to-do-an-seo-audit\" title=\"How to Do an SEO Audit?\">How to Do an SEO Audit?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-14\/#what-are-the-key-factors-of-an-seo-audit\" title=\"What are the key factors of an SEO audit?\">What are the key factors of an SEO audit?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-14\/#step-1-check-if-your-site-is-mobile-friendly\" title=\"STEP 1: Check if your site is mobile-friendly\">STEP 1: Check if your site is mobile-friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-14\/#step-2-make-sure-google-is-indexing-only-one-version-of-your-website\" title=\"STEP 2: Make sure Google is indexing only one version of your website\">STEP 2: Make sure Google is indexing only one version of your website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-14\/#step-3-check-the-speed-of-your-website\" title=\"Step 3: Check the Speed of your Website\">Step 3: Check the Speed of your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-14\/#step-4-start-crawling-on-your-site\" title=\"Step 4: Start Crawling on your site\">Step 4: Start Crawling on your site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-14\/#step-5-check-duplicate-content\" title=\"STEP 5: Check duplicate content\">STEP 5: Check duplicate content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-14\/#step-6-find-and-fix-your-indexing-problems\" title=\"STEP 6: Find and fix your indexing problems\">STEP 6: Find and fix your indexing problems<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-14\/#step-7-fix-url-parameters\" title=\"Step 7: Fix URL parameters\">Step 7: Fix URL parameters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-14\/#step-8-check-your-redirects\" title=\"Step 8: Check your redirects\">Step 8: Check your redirects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-14\/#step-9-run-on-page-seo-of-your-pages\" title=\"Step 9: Run ON-PAGE SEO of your pages\">Step 9: Run ON-PAGE SEO of your pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-14\/#step-10-analyze-your-website-hierarchy\" title=\"Step 10: Analyze your website hierarchy\">Step 10: Analyze your website hierarchy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-14\/#step-11-identify-thin-content-and-orphan-pages\" title=\"Step 11: Identify thin content and orphan pages\">Step 11: Identify thin content and orphan pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-14\/#step-12-check-your-website-links\" title=\"Step 12: Check your Website Links\">Step 12: Check your Website Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-14\/#step-13-final-leveraging-of-your-site-analytics-and-metrics\" title=\"Step 13: Final Leveraging of your site analytics and metrics\">Step 13: Final Leveraging of your site analytics and metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-14\/#step-14-analyse-your-backlinks\" title=\"Step 14:\u00a0 Analyse your backlinks\">Step 14:\u00a0 Analyse your backlinks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-14\/#why-is-seo-audit-important\" title=\"Why is SEO audit important?\">Why is SEO audit important?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"text-align: justify;\">To ensure you succeed online, you must put more effort into <a href=\"https:\/\/seo.london\/fr\/\">SEO<\/a> optimization. If you don\u2019t, then your site may lag and will appear at the bottom of <a href=\"https:\/\/seo.london\/fr\/comment-effectuer-une-recherche-avancee-dans-google\/\">recherche<\/a> engine results. This is the reason why 61% of site owners believe that it\u2019s an essential component for digital marketing. If you are ignoring your SEO then it means ignoring your sales.<\/p>\n<p style=\"text-align: justify;\">Many site owners see <a href=\"https:\/\/seo.london\/fr\/plan-de-strategie-de-contenu\/\">Audit SEO<\/a> as a complicated process, and when even completed, then implementing it can be challenging. But a functional SEO audit is less technical and has a list of actions to be taken to improve the website\u2019s search results.<\/p>\n<p style=\"text-align: justify;\">SEO audit doesn\u2019t require computer science <a href=\"https:\/\/seo.london\/fr\/comment-utiliser-google-knowledge-graph\/\">connaissance<\/a> and takes less than an hour. But if you have a larger site, then expect more hours for the audit to be completed. Well, below is all you need to <a href=\"https:\/\/seo.london\/fr\/puis-je-apprendre-le-seo-par-moi-meme\/\">apprendre<\/a> about SEO audits.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-is-an-seo-audit\"><\/span>What is an SEO audit?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">SEO audit is a process of identifying any issues that could lead to a poor ranking of the site in search engines such as Google, Yahoo, and <a href=\"https:\/\/seo.london\/fr\/le-site-nest-pas-indexe-dans-la-recherche-bings\/\">Bing<\/a>. These issues include improper <a href=\"https:\/\/seo.london\/fr\/comment-faire-en-sorte-que-google-indexe-votre-site-plus-rapidement\/\">indexation<\/a> of the site, poor <a href=\"https:\/\/seo.london\/fr\/content-marketing-seo-services\/\">contenu<\/a>ou <a href=\"https:\/\/seo.london\/fr\/engager-un-consultant-en-penalites-de-google\/\">liens toxiques<\/a>. They are the major causes of lower organic traffic to your website.<\/p>\n<p style=\"text-align: justify;\">If your site is receiving less traffic, then conversely, your sales will be lower. When you have a poorly SEO optimized site, your competitors will benefit from it. This should motivate you enough to audit your site. Failing to SEO audit your website will lead to losing of many growth opportunities and losing potential customers.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"tools-required-for-seo-audit\"><\/span>Tools required for SEO audit:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">There are many tools that you can use for your website SEO audit, but our <a href=\"https:\/\/seo.london\/fr\/quel-est-lobjectif-principal-dun-moteur-de-recherche\/\">objectif<\/a> is to use minimum and easy tools. But for your information, we are enlisting some of the tools that we still use or can be used.<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">Google <a href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-22\/\">Analytique<\/a><\/li>\n<li style=\"user-select: auto;\">Google PageSpeed Insights<\/li>\n<li style=\"user-select: auto;\">Google <a href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-20\/\">Console de recherche<\/a><\/li>\n<li style=\"user-select: auto;\">Copyscape<\/li>\n<li style=\"user-select: auto;\">ScreamingFrog<\/li>\n<li style=\"user-select: auto;\">URLProfiler<\/li>\n<li style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/fr\/revue-des-liens\/\">InLinks<\/a><\/li>\n<li style=\"user-select: auto;\">SEMRush<\/li>\n<li style=\"user-select: auto;\">Web Page Word Counter<\/li>\n<li style=\"user-select: auto;\">Grenouille hurlante<\/li>\n<li style=\"user-select: auto;\">OnCrawl<\/li>\n<li style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/fr\/quest-ce-que-le-plugin-yoast-seo-dans-wordpress\/\">Yoast<\/a><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"how-to-do-an-seo-audit\"><\/span><strong style=\"user-select: auto;\">How to Do an SEO Audit?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Our detailed <a href=\"https:\/\/seo.london\/fr\/apprendre-le-seo\/\">guide<\/a> will show you how to conduct a technical SEO Site audit. Besides, learning how to do an <a href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-48\/\">SEO sur page<\/a> audit, you\u2019ll also learn how to run the process on your entire site.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Don\u2019t worry!<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\">It may sound super scary and too intensive to do but we are going to walk you through the whole process in the easiest way possible.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-are-the-key-factors-of-an-seo-audit\"><\/span><strong style=\"user-select: auto;\">What are the key factors of an SEO audit?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">There are three main key elements of SEO audit<\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">Factors at the back end like indexing and hosting.<\/li>\n<li style=\"user-select: auto;\">Some front-end factors like keywords, <a href=\"https:\/\/seo.london\/fr\/meta-description-title-tag-h1-sur-la-page-contact\/\">m\u00e9ta<\/a> <a href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-29\/\">titre<\/a>, permalinks, content, metadata.<\/li>\n<li style=\"user-select: auto;\">Backlinks building quality and outside reference.<\/li>\n<\/ol>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"step-1-check-if-your-site-is-mobile-friendly\"><\/span><strong style=\"user-select: auto;\">STEP 1: Check if your site is mobile-friendly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The mobile-friendly feature is more important than any other<\/p>\n<p style=\"text-align: justify;\"><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">You know why?<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\">Because according to google search more than 60 percent of traffic comes from mobile devices. Now Google has started following the mobile-first algorithm. This means they will start migrating websites on tops that are following the best practices for mobile-first indexing.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Now the question is how you can check if your website is mobile-friendly?<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\">For this purpose, use google\u2019s mobile-friendly testing tool. Just put your website URL into the tool and then google will tell you either your site is mobile-friendly or not.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"step-2-make-sure-google-is-indexing-only-one-version-of-your-website\"><\/span><strong style=\"user-select: auto;\">STEP 2: Make sure Google is indexing only one version of your website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Did you know this earlier that there are many versions of your site indexed in google search results?<\/p>\n<p style=\"text-align: justify;\">So make sure that Google is indexing only one version of your site and only one link is browseable<\/p>\n<p style=\"text-align: justify;\"><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">In case! You might be thinking how it is possible<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\">Then let me explain it to you. Imagine all the ways that anyone could write your website link in the search:<\/p>\n<p style=\"text-align: justify;\">Par exemple :<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/fr\/quest-ce-que-le-contenu-mixte\/\">http<\/a>:\/\/yoursite.com<\/li>\n<li style=\"user-select: auto;\">http:\/\/www.yoursite.com<\/li>\n<li style=\"user-select: auto;\">https:\/\/yoursite.com<\/li>\n<li style=\"user-select: auto;\">https:\/\/www.yoursite.com<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">all these links look the same to us but not to google. Google will think of them as a completely different website. So check each and every version of your site and all versions should <a href=\"https:\/\/seo.london\/fr\/la-redirection-dune-url-affecte-t-elle-le-referencement\/\">rediriger<\/a> to only one version. If some links are giving any problems then don\u2019t worry. Use <strong style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/fr\/engager-un-consultant-en-reorientation\/\">301<\/a> redirige vers<\/strong> and redirect it to the version of your choice.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"step-3-check-the-speed-of-your-website\"><\/span><strong style=\"user-select: auto;\">Step 3: Check the Speed of your Website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Most customers are impatient, and Google understands this better. If they find your website pages to be slow loading, then they\u2019ll opt for a <a href=\"https:\/\/seo.london\/fr\/analyse-concurrentielle-de-sites-web\/\">concurrent<\/a> site. This is one of the <a href=\"https:\/\/seo.london\/fr\/agence-seo-londonienne\/\">top<\/a> reasons you should ensure to prevent your customers from bouncing.<\/p>\n<p style=\"text-align: justify;\"><a style=\"user-select: auto;\" href=\"https:\/\/neilpatel.com\/ubersuggest\/\"><strong style=\"user-select: auto;\">UberSuggest<\/strong><\/a> also enables you to analyze the load time of your website. Open the <a href=\"https:\/\/seo.london\/fr\/seo-pour-les-applications\/\">application<\/a>, then enter your site URL and click \u201csearch.\u201d Now, click \u201cSite Audit\u201d found on the left sidebar and scroll up to \u201cSite Speed.\u201d It will then show the loading times of your pages and the entire website. Also, it will show the Speed Index, first CPU idle, First Contentful Paint, and more.<\/p>\n<p style=\"text-align: justify;\">You can also use <a style=\"user-select: auto;\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\"><strong style=\"user-select: auto;\">Google page speed insight<\/strong><\/a> and it will tell the problems with your code. If you are having low-speed then don\u2019t panic!<\/p>\n<div style=\"text-align: justify;\">Another way to check the <a href=\"https:\/\/seo.london\/fr\/la-vitesse-des-pages-affecte-t-elle-le-referencement\/\">vitesse de la page<\/a> of all your pages is the\u00a0<a style=\"user-select: auto;\" href=\"https:\/\/www.experte.com\/pagespeed\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.experte.com\/pagespeed&amp;source=gmail&amp;ust=1598926845678000&amp;usg=AFQjCNHvs3yFraY3G6hjEzCuXzq-_xtIjA\" data-mt-detrack-inspected=\"true\" data-mt-detrack-attachment-inspected=\"true\">EXPERTE.com Bulk PageSpeed Test<\/a>. Instead of just checking <a href=\"https:\/\/seo.london\/fr\/les-sites-web-a-une-page-sont-ils-bons-pour-le-referencement\/\">une page<\/a>, it crawls your whole website and checks each page automatically. This way, you can easily identify slow subpages.<\/div>\n<h4 style=\"text-align: justify;\"><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Here are some tips to increase your page speed<\/em><\/strong><\/h4>\n<ol style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">First of clean your site HTML code<\/li>\n<li style=\"user-select: auto;\">Second, shrink your website pictures.<\/li>\n<li style=\"user-select: auto;\">Third, while checking page speed, Google will tell you all the obstacles. Try to <a href=\"https:\/\/seo.london\/fr\/supprimer-des-urls-de-lindex-de-google-en-utilisant-la-console-de-recherche\/\">supprimer<\/a> them one by one<\/li>\n<li style=\"user-select: auto;\">Lastly, in my opinion, try to purchase a good quality <a href=\"https:\/\/seo.london\/fr\/avantages-et-inconvenients-dun-domaine-de-correspondance-exacte\/\">domaine<\/a>. Because cheap <a href=\"https:\/\/seo.london\/fr\/comment-obtenir-plus-de-domaines-de-reference\/\">domaines<\/a> would not give you high speed. Many of the reviewers tried this and move to high-quality domains and it did elevate their speed.<\/li>\n<\/ol>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"step-4-start-crawling-on-your-site\"><\/span><strong style=\"user-select: auto;\">Step 4: Start Crawling on your site<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The next thing to do before is to perform an SEO <a href=\"https:\/\/seo.london\/fr\/jetoctopus\/\">ramper<\/a> on your site.\u00a0 In this, I will teach you how to conduct a technical SEO site audit?<\/p>\n<p style=\"text-align: justify;\">UberSuggest tool will help during this process. Visit the homepage begin and enter your site URL then click \u201cSearch.\u201d It will take some minutes before it gives you a detailed <a href=\"https:\/\/seo.london\/fr\/rapport-sur-les-resultats-de-la-recherche-en-ligne\/\">rapport<\/a> of your site, especially on the components that form SEO. At the bottom of the page, click the \u201cTop SEO issues\u201d and follow up on the issue to get tips on fixing the problem.<\/p>\n<p style=\"text-align: justify;\">Aside from UberSuggest, you can manually crawl your site with the Google Search Engine. Check whether the site ranks on the first page and if not, then scroll to the second page until you find it. It\u2019s not a must for your site to be on the top page of the search results. Instead, it should be on the top pages.<\/p>\n<p style=\"text-align: justify;\">You can crawl your website through deepcrawl and <a style=\"user-select: auto;\" href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\">screamingfrog<\/a>. Theses crawlers help you identify problems like broken links, duplicate content, poor <a href=\"https:\/\/seo.london\/fr\/google-nindexe-pas-les-images\/\">images<\/a>, <a href=\"https:\/\/seo.london\/fr\/mauvais-pour-le-referencement\/\">mauvais<\/a> keywords, and page title issues. They also assist you in finding excess redirect and unlinked pages. We will discuss them in detail.<strong style=\"user-select: auto;\">\u00a0<\/strong><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"step-5-check-duplicate-content\"><\/span><strong style=\"user-select: auto;\">STEP 5: Check duplicate content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Duplicate content can be found by a tool like a screaming frog. Duplicate content includes repetitive meta tags and descriptions. Try to remove them by rewriting them. If you want to keep it then send a file to google <a href=\"https:\/\/seo.london\/fr\/comment-bloquer-les-robots-avec-robots-txt\/\">bots<\/a> to de-index them.<\/p>\n<p style=\"text-align: justify;\">Common duplicate content problems:<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">Duplicate meta titles and <a href=\"https:\/\/seo.london\/fr\/comment-rediger-des-meta-descriptions\/\">m\u00e9ta description<\/a><\/li>\n<li style=\"user-select: auto;\">Duplicate content found on the tag pages. For this, I will recommend using a <a style=\"user-select: auto;\" href=\"https:\/\/www.copyscape.com\/\">copy-scape<\/a> outil.<\/li>\n<li style=\"user-select: auto;\">The same content found in a different domain.<\/li>\n<li style=\"user-select: auto;\">Pagination pages are implanted improperly.<\/li>\n<li style=\"user-select: auto;\">Two domains found<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">How can you fix these issues?<\/em><\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">Ajouter <a href=\"https:\/\/seo.london\/fr\/url-canonique\/\">canonique<\/a> tags to let Google know <a href=\"https:\/\/seo.london\/fr\/link-building-how-what-do-dons\/\">ce que<\/a> URL you want to be found<\/li>\n<li style=\"user-select: auto;\">Then disallow incorrect URL in Robot.txt<\/li>\n<li style=\"user-select: auto;\">You can check pagination by unlinking then check whether they are connected properly or not. If you have a \u201cload more\u201d or a \u201cview all\u201d page, add rel=\u201d canonical\u201d tag to solve this issue.<\/li>\n<li style=\"user-select: auto;\">But if you have all pages on different ones then add classical \u201cprev\u201d and \u201cnext\u201d <a href=\"https:\/\/seo.london\/fr\/comment-utiliser-le-schema-de-balisage-pour-le-referencement\/\">balisage<\/a><\/li>\n<li style=\"user-select: auto;\">Fixed the 301 redirect issue<\/li>\n<li style=\"user-select: auto;\">Update your google search console setting to exclude any parameter that is not generating unique content.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"step-6-find-and-fix-your-indexing-problems\"><\/span><strong style=\"user-select: auto;\">STEP 6: Find and fix your indexing problems<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Now is the time to find out if your pages are indexing or not. For this go to <a style=\"user-select: auto;\" href=\"https:\/\/search.google.com\/search-console\/about\"><strong style=\"user-select: auto;\">Console de recherche Google<\/strong><\/a><a style=\"user-select: auto;\" href=\"https:\/\/search.google.com\/search-console\/about\">.<\/a> it will tell you how many pages can be indexed. For double-check use a <a href=\"https:\/\/seo.london\/fr\/logiciel-gratuit-de-referencement\/\">gratuit<\/a> tool screaming frog. It will crawl your website and will tell you how many it can\u2019t access.<\/p>\n<p style=\"text-align: justify;\">So you check those pages if you have blocked incidentally by Robot.txt file. If they are meant to disallow then it is ok. Some pages need deindexing like the policy page, about page as they don\u2019t need to be indexed on the search result.<strong style=\"user-select: auto;\">\u00a0<\/strong><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"step-7-fix-url-parameters\"><\/span><strong style=\"user-select: auto;\">Step 7: Fix URL parameters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Your google crawler may end up <a href=\"https:\/\/seo.london\/fr\/quelle-est-la-difference-entre-le-crawling-et-lindexation-en-seo\/\">rampant<\/a> your same page twice without URL parameters. You should add URL parameters in google search console to avoid this and tell google that it is crawling the same page.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"step-8-check-your-redirects\"><\/span><strong style=\"user-select: auto;\">Step 8: Check your redirects<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">In a survey, it is said that if there are more than 4 redirects of the page then google crawler will stop following it. Hence it will not reach its destination page. Every redirect <a href=\"https:\/\/seo.london\/fr\/comment-utiliser-le-fichier-robots-txt-dans-le-seo\/\">google bot<\/a> follows is a waste of <a href=\"https:\/\/seo.london\/fr\/optimisation-du-budget-pour-le-crawl-seo\/\">budget rampant<\/a>. So try to restrict your redirects to avoid this issue.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"step-9-run-on-page-seo-of-your-pages\"><\/span><strong style=\"user-select: auto;\">Step 9: Run ON-PAGE SEO of your pages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">After analyzing your site, check the individual pages for any thin content, title tags, meta description, permalinks, etc.<\/p>\n<p style=\"text-align: justify;\">It is very difficult to optimize your every page, fortunately, you don\u2019t have to.<\/p>\n<p style=\"text-align: justify;\">Just target your main 5 pages. These pages can be<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">They target an important <a href=\"https:\/\/seo.london\/fr\/quest-ce-quun-meta-keywords\/\">mot-cl\u00e9<\/a> or other related keywords<\/li>\n<li style=\"user-select: auto;\">Already <a href=\"https:\/\/seo.london\/fr\/comment-puis-je-verifier-mon-classement-dans-les-moteurs-de-recherche\/\">rang<\/a> but it has the potential to be in top 5 searches<\/li>\n<li style=\"user-select: auto;\">They are getting less traffic than before.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">After this check the following list:<\/em><\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">Is your title clickable and well-crafted?<\/li>\n<li style=\"user-select: auto;\">Does it have a custom meta description? Is it crafted enough to make your readers think and read the whole article?<\/li>\n<li style=\"user-select: auto;\">Does the permalink of your pages are customized according to your title?<\/li>\n<li style=\"user-select: auto;\">Have you used the subheading H2, H3,.. wisely and properly?<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">How can you make your page SEO optimized?<\/em><\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">Include your keywords in the title<\/li>\n<li style=\"user-select: auto;\">Include your focus keyword in the first 100 words of the meta description<\/li>\n<li style=\"user-select: auto;\">Properly use <a href=\"https:\/\/seo.london\/fr\/quest-ce-que-loptimisation-des-images-dans-le-referencement\/\">Balises ALT<\/a> of images<\/li>\n<li style=\"user-select: auto;\">Customize your permalinks according to the meta title<\/li>\n<li style=\"user-select: auto;\">Use LSI keywords in your content<\/li>\n<li style=\"user-select: auto;\">Your content should be unique and well-crafted<\/li>\n<li style=\"user-select: auto;\">Should have internal and <a href=\"https:\/\/seo.london\/fr\/les-mauvais-liens-externes-pour-le-referencement\/\">liens externes<\/a>.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Vous pouvez utiliser <a style=\"user-select: auto;\" href=\"https:\/\/yoast.com\/\"><strong style=\"user-select: auto;\">YOAST<\/strong><\/a><strong style=\"user-select: auto;\"> real content analysis<\/strong> to optimize your content or you can use the <a style=\"user-select: auto;\" href=\"https:\/\/www.semrush.com\/features\/on-page-seo-checker\/\"><strong style=\"user-select: auto;\">SEMrush<\/strong><\/a><strong style=\"user-select: auto;\"> <a href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-21\/\">ON-PAGE<\/a> SEO checker<\/strong> tool for this.<\/p>\n<p style=\"text-align: justify;\">Also, it\u2019s crucial to ensure that the content on your page offers your audience the answers they\u2019re searching for. Title tags usually have an optimal length of 55 to 60 characters. Also, ensure the meta descriptions are enticing and attractive to your readers. That way, you won\u2019t put in much effort to attract and maintain readers on your website.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"step-10-analyze-your-website-hierarchy\"><\/span><strong style=\"user-select: auto;\">Step 10: Analyze your website hierarchy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Organise your site in a clear hierarchical style. This makes it easier for Google to index the pages or analyze your entire website. You should have a clear solid <a href=\"https:\/\/seo.london\/fr\/format-et-structure-de-larticle\/\">structure<\/a> to improve your reader&#8217;s experiences as well as google crawlers. It should have a complete and <a href=\"https:\/\/seo.london\/fr\/quelle-est-la-precision-de-semrush\/\">pr\u00e9cis<\/a> <a href=\"https:\/\/seo.london\/fr\/quest-ce-que-le-sitemap\/\">plan de site<\/a> submitted in the <a style=\"user-select: auto;\" href=\"https:\/\/www.google.com\/webmasters\/\"><strong style=\"user-select: auto;\">google webmaster tool map<\/strong><\/a>. Besides this, a strong URL is also vital.<\/p>\n<p style=\"text-align: justify;\">Focus keywords are also important, and they should be in the first 100 words of the website.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"step-11-identify-thin-content-and-orphan-pages\"><\/span><strong style=\"user-select: auto;\">Step 11: Identify thin content and orphan pages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><strong style=\"user-select: auto;\">Pages orphelines<\/strong> are those pages <a href=\"https:\/\/seo.london\/fr\/service-de-referencement-descortes\/\">qui<\/a> are not linked to any page and have no value. You can find the orphan pages by going to the site structure in the website audit and then click the rebuilt project option and then go for a search for orphan pages. You can also find them in an XML sitemap.<\/p>\n<p style=\"text-align: justify;\">The solution for this is to add an <a href=\"https:\/\/seo.london\/fr\/strategie-de-liens-internes\/\">lien interne<\/a> from the relevant content page or add key pages to your site navigation.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"user-select: auto;\">Contenu superficiel<\/strong> doesn\u2019t have value to the site and google&#8217;s crawlers both but it decreases your website <a href=\"https:\/\/seo.london\/fr\/comment-trouver-lautorite-dun-domaine\/\">autorit\u00e9<\/a> and credibility. Thin content is those with less than 300-word count. You can see this issue in the site audit error tab in the SEMrush tool.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">What can you do to this thin content?<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\">You can either add unique and valuable content to this page. And if you don\u2019t want to add then you should make sure that you disallow these pages in google by Roboto.txt file.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"step-12-check-your-website-links\"><\/span><strong style=\"user-select: auto;\">Step 12: Check your Website Links<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">This process will take approximately ten minutes, and since <a href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-34\/\">local<\/a> hierarchies are important in SEO, it\u2019s vital to check both external and <a href=\"https:\/\/seo.london\/fr\/dois-je-utiliser-lattribut-nofollow-pour-les-liens-internes\/\">liens internes<\/a>. At times, moving or deleting a web page can result in broken links. <a style=\"user-select: auto;\" href=\"https:\/\/xenus-link-sleuth.en.softonic.com\/\"><strong style=\"user-select: auto;\">Xenu Sleuth<\/strong><\/a> et <strong style=\"user-select: auto;\">Integrity tools<\/strong> sont <a href=\"https:\/\/seo.london\/fr\/mise-a-jour-du-contenu-utile\/\">utile<\/a> when identifying broken links, and the good news is they are simple and easy to use.<\/p>\n<p style=\"text-align: justify;\">Download any of the tools and enter your website URL in the search space. You can then view the results per page, link, or generally and analyze them. Now, fix the red-marked broken links to improve your website SEO.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"step-13-final-leveraging-of-your-site-analytics-and-metrics\"><\/span><strong style=\"user-select: auto;\">Step 13: Final Leveraging of your site analytics and metrics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Once you complete the SEO audit, check the analytics tool (<a href=\"https:\/\/seo.london\/fr\/difference-entre-google-analytics-et-google-search-console\/\">Google Analytics<\/a> for our case) is functioning optimally. Once your analytics tool is working well, then compare the results you obtained from our SEO audit with those of the analytics tool. They should be a bit similar or have a few differences.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"step-14-analyse-your-backlinks\"><\/span><strong style=\"user-select: auto;\">Step 14:\u00a0 Analyse your backlinks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">With the announcement of Google, algorithm panda is real-time. Then it is one of the main leading factors in telling Google that your site is relevant and another reader would find it useful. they are essential in the technical SEO audit.<\/p>\n<p style=\"text-align: justify;\">You can check your backlink by <strong style=\"user-select: auto;\">Ahref tool<\/strong> ou <strong style=\"user-select: auto;\">MOZ PRO<\/strong> ou <strong style=\"user-select: auto;\">majestic SEO<\/strong>. You should keep the following things in mins<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">Quality of\u00a0 backlinks is important than their quantity<\/li>\n<li style=\"user-select: auto;\">Backlinks should be coming from relevant sites<\/li>\n<li style=\"user-select: auto;\">You should engage social media too<\/li>\n<li style=\"user-select: auto;\">Remove any <a href=\"https:\/\/seo.london\/fr\/comment-desavouer-les-liens-nuisibles-et-toxiques-et-ameliorer-votre-referencement\/\">toxique<\/a> links like irrelevant and low-quality site backlinks<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"why-is-seo-audit-important\"><\/span><strong style=\"user-select: auto;\">Why is SEO audit important?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">If you want to know the importance then our main purpose is to bring our website on the top page and bring high organic traffic. It is only possible by following SEO rules and doing a regular audit to see if your site is missing something.<\/p>\n<p style=\"text-align: justify;\">Google algorithms, your competitors, market <a href=\"https:\/\/seo.london\/fr\/comment-utiliser-google-trend-pour-trouver-des-mots-cles\/\">tendances<\/a> are always moving. so\u2026<\/p>\n<p style=\"text-align: justify;\"><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Do you think you are up to <a href=\"https:\/\/seo.london\/fr\/faire-en-sorte-que-google-affiche-la-date-de-publication-dans-les-resultats-de-recherche\/\">date<\/a> according to changing trends?<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\">We SEO audit our websites to make sure that we are not getting penalized by Google for doing bad practices that are hurting your ranking. So you must check them and improve your weaknesses to rank high. If you want to know <a href=\"https:\/\/seo.london\/fr\/base-de-connaissances\/seo-combien-de-temps\/\">combien de temps<\/a> does an SEO audit take?<\/p>\n<p style=\"text-align: justify;\">Then there is not an exact science to it. It depends upon the tool you are using and the size of your website and quality. But we have taught you the speedy steps to check SEO.<\/p>\n<p style=\"text-align: justify;\">Our guide teaches you how to run an SEO audit free with easy to use tools. Download them and start the process right away. Once you complete the audit, you\u2019ll learn the issues that are making your site rank poorer in search engine results or those that cause it not to rank.<\/p>\n<p style=\"text-align: justify;\">Besides, SEO experts know the value of an SEO audit, and if you\u2019re new to this field, then you may view it as a daunting and unnecessary task. But with the advent of digital marketing, it\u2019s now more important than ever to perform a <a href=\"https:\/\/seo.london\/fr\/comment-choisir-une-bonne-societe-de-referencement\/\">bon r\u00e9f\u00e9rencement<\/a> on-page audit on your site.<\/p>","protected":false},"excerpt":{"rendered":"<p>? ? SSL &#8211; When it comes to building or browsing through websites, it is a basic understanding that ensuring data security is of utmost importance to both the server and the client.<\/p>","protected":false},"author":6,"featured_media":11456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-11454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to do an SEO Audit in 14 Step - SEO.London<\/title>\n<meta name=\"description\" content=\"Many site owners see SEO audit as a complicated process, and when even completed, then implementing it can be challenging. But a functional SEO audit is less technical.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-14\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does an SSL Certificate help \/ affect SEO? How Important is to have one?\" \/>\n<meta property=\"og:description\" content=\"Many site owners see SEO audit as a complicated process, and when even completed, then implementing it can be challenging. But a functional SEO audit is less technical.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-14\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-31T21:21:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T11:55:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/07\/how-to-do-an-SEO-audit-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1434\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Does an SSL Certificate help \/ affect SEO? 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But a functional SEO audit is less technical.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seo.london\/fr\/contenu-de-what-is-cornerstone-14\/","og_locale":"fr_FR","og_type":"article","og_title":"Does an SSL Certificate help \/ affect SEO? How Important is to have one?","og_description":"Many site owners see SEO audit as a complicated process, and when even completed, then implementing it can be challenging. 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