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Why do you need to do an SEO Audit?

SEO audit is a vital clog in SEO strategy as it gave you the insight of what you should look for while improving your online presence on the google search engine. SEO audit is important to do a comprehensive analysis of your on-page SEO strategy, off-page scheme issues, identify your site architecture problems, redirects, and duplicate content.

There are several reasons you should execute an SEO audit. Here are a few listed below!

  • Many search engines like yahoo, google, and Bing is constantly updating their algorithm to provide an improved user experience on the search engine. So you should always be in touch with these updates by doing regular EO audits to compete with your contenders.
  • Google and Bing webmaster tools are always changing their guidelines and rules so you need to be in touch with them.
  • Your website should not have any 404 errors, redirect problems, or any broken link as it will affect your potential clients, readers, and eventually ranking. You need to redirect those broken links to recover your traffic.
  • It will tell you about your title tags and meta description problems that come under the on-page SEO category. Because these are the two things that a reader first sees and read then decide whether it contains their required information or not. Optimizing your meta description and tags would increase your organic traffic and worth in search engine eyes.
  • You should look for any duplicate content as it could cause you a penalty. You should also look for the old content which is not valued anymore. Re-evaluate your old content that readers are not vising for 6 months and try to get rid of them.

By following all these guidelines you can improve your user experience and eventually your sales would increase.