{"id":9792,"date":"2021-03-07T12:28:45","date_gmt":"2021-03-07T12:28:45","guid":{"rendered":"https:\/\/seolondonstg.wpengine.com\/?p=9792"},"modified":"2022-12-28T11:58:28","modified_gmt":"2022-12-28T11:58:28","slug":"contenido-de-la-piedra-angular-2","status":"publish","type":"post","link":"https:\/\/seo.london\/es\/contenido-de-la-piedra-angular-2\/","title":{"rendered":"Consejos b\u00e1sicos y f\u00e1ciles de SEO para principiantes"},"content":{"rendered":"<p style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/es\/como-hacer-una-busqueda-avanzada-en-google\/\">Buscar en<\/a> optimizaci\u00f3n de motores (<a href=\"https:\/\/seo.london\/es\/\">SEO<\/a>) can be very confusing for beginners. There is so much information on the topic that you could spend a lifetime trying to fathom it out.<\/p>\n<p style=\"user-select: auto;\">Fortunately, you don&#8217;t need to be an SEO guru to get a website to <a href=\"https:\/\/seo.london\/es\/como-puedo-comprobar-mi-posicionamiento-seo\/\">rango<\/a> on the search engines. <a href=\"https:\/\/seo.london\/es\/link-building-como-que-hacer-que-no-hacer\/\">Qu\u00e9<\/a> you need is some basic SEO <a href=\"https:\/\/seo.london\/es\/como-utilizar-google-knowledge-graph\/\">conocimiento<\/a> para empezar. Estos son los consejos de SEO m\u00e1s importantes que deben conocer los principiantes.<\/p>\n<div class=\"lyte-wrapper fourthree\" title=\"Consejos b\u00e1sicos y f\u00e1ciles de SEO para principiantes\" style=\"width:420px;max-width:100%;margin:5px auto;\"><div class=\"lyMe hidef\" id=\"WYL_Ryg6NCW8R0c\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FRyg6NCW8R0c%2Fmaxresdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/Ryg6NCW8R0c\" \/><meta itemprop=\"duration\" content=\"PT8M39S\" \/><meta itemprop=\"uploadDate\" content=\"2021-03-27T22:49:55Z\" \/><\/div><div id=\"lyte_Ryg6NCW8R0c\" data-src=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FRyg6NCW8R0c%2Fmaxresdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">Consejos b\u00e1sicos y f\u00e1ciles de SEO para principiantes<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/Ryg6NCW8R0c\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FRyg6NCW8R0c%2F0.jpg\" alt=\"Consejos b\u00e1sicos y f\u00e1ciles de SEO para principiantes\" width=\"420\" height=\"295\" \/><br \/>Vea este v\u00eddeo en YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"Visit: http:\/\/seo.london\/?utm_source=youtube&amp;utm_medium=referral&amp;utm_campaign=lukaszzelezny&amp;utm_term=basic&amp;utm_content=basic I am a London SEO professional with over 15 years of experience. A UK Search Awards judge, and a former director of organic performance at ZPG (uSwitch.com, Zoopla.co.uk, and Prime Location). Currently running SEO.London consultancy\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:420px;margin:5px auto;\"><\/div><\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"beginner-seo-tips-think-about-the-objectives-of-a-search-engine\"><\/span>Consejos de SEO para principiantes: Piensa en los objetivos de un motor de b\u00fasqueda<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/es\/contenido-de-la-piedra-angular-2\/#beginner-seo-tips-think-about-the-objectives-of-a-search-engine\" title=\"Consejos de SEO para principiantes: Piensa en los objetivos de un motor de b\u00fasqueda\">Consejos de SEO para principiantes: Piensa en los objetivos de un motor de b\u00fasqueda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/es\/contenido-de-la-piedra-angular-2\/#beginner-seo-tips-seo-keywords-and-key-phrases\" title=\"Consejos de SEO para principiantes: Palabras y frases clave de SEO\">Consejos de SEO para principiantes: Palabras y frases clave de SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/es\/contenido-de-la-piedra-angular-2\/#beginner-seo-tips-think-about-search-terms-that-people-will-use\" title=\"Consejos de SEO para principiantes: Piense en los t\u00e9rminos de b\u00fasqueda que utilizar\u00e1 la gente\">Consejos de SEO para principiantes: Piense en los t\u00e9rminos de b\u00fasqueda que utilizar\u00e1 la gente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/es\/contenido-de-la-piedra-angular-2\/#beginner-seo-tips-think-about-your-competition\" title=\"Consejos de SEO para principiantes: Piensa en tu competencia\">Consejos de SEO para principiantes: Piensa en tu competencia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/es\/contenido-de-la-piedra-angular-2\/#beginner-seo-tips-use-lsi-keywords\" title=\"Consejos de SEO para principiantes: Utilice las palabras clave LSI\">Consejos de SEO para principiantes: Utilice las palabras clave LSI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/es\/contenido-de-la-piedra-angular-2\/#beginner-seo-tips-dont-over-optimize\" title=\"Consejos de SEO para principiantes: No sobreoptimizar\">Beginner SEO Tips: Don&#8217;t Over-optimize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/es\/contenido-de-la-piedra-angular-2\/#beginner-seo-tips-humans-first-search-engines-second\" title=\"Consejos de SEO para principiantes: Los humanos primero, los motores de b\u00fasqueda despu\u00e9s\">Consejos de SEO para principiantes: Los humanos primero, los motores de b\u00fasqueda despu\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/es\/contenido-de-la-piedra-angular-2\/#beginner-seo-tips-get-straight-to-the-point\" title=\"Consejos de SEO para principiantes: Vaya directamente al grano\">Consejos de SEO para principiantes: Vaya directamente al grano<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/es\/contenido-de-la-piedra-angular-2\/#beginner-seo-tips-optimize-images-for-seo\" title=\"Consejos de SEO para principiantes: Optimizar las im\u00e1genes para el SEO\">Consejos de SEO para principiantes: Optimizar las im\u00e1genes para el SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/es\/contenido-de-la-piedra-angular-2\/#beginner-seo-tips-write-long-posts\" title=\"Consejos de SEO para principiantes: Escribir posts largos\">Consejos de SEO para principiantes: Escribir posts largos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/es\/contenido-de-la-piedra-angular-2\/#beginner-seo-tips-include-keywords-in-headings-and-subheadings\" title=\"Consejos de SEO para principiantes: Incluir palabras clave en los t\u00edtulos y subt\u00edtulos\">Consejos de SEO para principiantes: Incluir palabras clave en los t\u00edtulos y subt\u00edtulos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/es\/contenido-de-la-piedra-angular-2\/#beginner-seo-tips-link-to-other-websites\" title=\"Beginner SEO Tips:  Link to Other Websites\">Beginner SEO Tips:  Link to Other Websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/es\/contenido-de-la-piedra-angular-2\/#beginner-seo-tips-link-to-your-own-content\" title=\"Consejos de SEO para principiantes: Enlaza con tu propio contenido\">Consejos de SEO para principiantes: Enlaza con tu propio contenido<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/seo.london\/es\/contenido-de-la-piedra-angular-2\/#beginner-seo-tips-encourage-backlinks\" title=\"Consejos de SEO para principiantes: Fomentar los Backlinks\">Consejos de SEO para principiantes: Fomentar los Backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/seo.london\/es\/contenido-de-la-piedra-angular-2\/#beginner-seo-tips-keep-your-content-fresh\" title=\"Consejos de SEO para principiantes: Mantenga su contenido fresco\">Consejos de SEO para principiantes: Mantenga su contenido fresco<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/seo.london\/es\/contenido-de-la-piedra-angular-2\/#beginner-seo-tips-optimize-your-site-for-mobile-devices\" title=\"Consejos de SEO para principiantes: Optimice su sitio para dispositivos m\u00f3viles\">Consejos de SEO para principiantes: Optimice su sitio para dispositivos m\u00f3viles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/seo.london\/es\/contenido-de-la-piedra-angular-2\/#beginner-seo-tips-think-about-the-user-experience\" title=\"Consejos de SEO para principiantes: Piensa en la experiencia del usuario\">Consejos de SEO para principiantes: Piensa en la experiencia del usuario<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/seo.london\/es\/contenido-de-la-piedra-angular-2\/#beginner-seo-tips-check-your-page-loading-speed\" title=\"Consejos de SEO para principiantes: Compruebe la velocidad de carga de su p\u00e1gina\">Consejos de SEO para principiantes: Compruebe la velocidad de carga de su p\u00e1gina<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/seo.london\/es\/contenido-de-la-piedra-angular-2\/#beginner-seo-tips-dont-neglect-social-signals\" title=\"Consejos de SEO para principiantes: No descuides las se\u00f1ales sociales\">Beginner SEO Tips: Don&#8217;t Neglect Social Signals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/seo.london\/es\/contenido-de-la-piedra-angular-2\/#beginner-seo-tips-monitor-your-stats\" title=\"Beginner SEO Tips:  Monitor Your Stats\">Beginner SEO Tips:  Monitor Your Stats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/seo.london\/es\/contenido-de-la-piedra-angular-2\/#beginner-seo-tips-conclusion\" title=\"Consejos de SEO para principiantes: Conclusi\u00f3n\">Consejos de SEO para principiantes: Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"user-select: auto;\">Before we get into the specifics, here&#8217;s a general tip to bear in mind. Whenever you set up a website or post <a href=\"https:\/\/seo.london\/es\/marketing-de-contenidos-servicios-seo\/\">contenido<\/a>, think about the objectives of the search engines.<\/p>\n<p style=\"user-select: auto;\">Search engines like Google aren&#8217;t trying to make it difficult to get a site ranked; they are trying to ensure that their users find high-quality sites that are relevant.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"beginner-seo-tips-seo-keywords-and-key-phrases\"><\/span>Consejos de SEO para principiantes: Palabras y frases clave de SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">La principal forma en que los motores de b\u00fasqueda deciden de qu\u00e9 trata una p\u00e1gina web es a trav\u00e9s de las palabras clave. Las palabras clave son palabras que aparecen repetidamente en una p\u00e1gina web. Este art\u00edculo trata sobre la optimizaci\u00f3n de los motores de b\u00fasqueda, tambi\u00e9n conocida como SEO. Por lo tanto, esos dos t\u00e9rminos aparecer\u00e1n con frecuencia en el cuerpo del texto.<\/p>\n<p style=\"user-select: auto;\">They should also be used to describe <a href=\"https:\/\/seo.london\/es\/google-no-indexa-imagenes\/\">im\u00e1genes<\/a> on the page, and they should appear in the <a href=\"https:\/\/seo.london\/es\/contenido-de-la-piedra-angular-29\/\">t\u00edtulo<\/a> of the post and in the URL. This is what will tell search engines that the article is about search engine optimization.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"beginner-seo-tips-think-about-search-terms-that-people-will-use\"><\/span>Consejos de SEO para principiantes: Piense en los t\u00e9rminos de b\u00fasqueda que utilizar\u00e1 la gente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">When you are deciding on the keywords you want to use, think about what people will be searching for. You can <a href=\"https:\/\/seo.london\/es\/base-de-conocimientos\/busqueda-de-palabras-clave-en-seo\/\">investigaci\u00f3n<\/a> popular search terms on the Google <a href=\"https:\/\/seo.london\/es\/que-son-las-meta-palabras-clave\/\">palabra clave<\/a> planner tool.<\/p>\n<p style=\"user-select: auto;\">That will show you the average monthly searches for a search term. You can also use the Google keyword planner to find suggested keywords.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"beginner-seo-tips-think-about-your-competition\"><\/span>Consejos de SEO para principiantes: Piensa en tu competencia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Otra consideraci\u00f3n importante a la hora de elegir las palabras clave es <a href=\"https:\/\/seo.london\/es\/como-encontrar-palabras-clave-de-gran-volumen-y-baja-competencia\/\">concurso<\/a>. There are millions of <a href=\"https:\/\/seo.london\/es\/como-escribir-articulos-optimizados-para-seo\/\">art\u00edculos<\/a> on the web about SEO, so ranking for that term alone will be difficult. There will be fewer articles about SEO for beginners, though. Even fewer for essential SEO tips for beginners.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"beginner-seo-tips-use-lsi-keywords\"><\/span>Consejos de SEO para principiantes: Utilice las palabras clave LSI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">LSI stands for latent semantic <a href=\"https:\/\/seo.london\/es\/como-conseguir-que-google-indexe-su-sitio-mas-rapido\/\">indexaci\u00f3n<\/a>. It is the use of related keywords to strengthen the relevancy of your primary keywords. For example, the primary keyword in this article might be SEO for beginners. Related LSI keywords would include search engine optimization, Google, and Google ranking.<\/p>\n<p style=\"user-select: auto;\">Son palabras y frases que est\u00e1n relacionadas con las palabras clave principales. Tambi\u00e9n puede utilizar seud\u00f3nimos y reformulaciones. Por ejemplo, este art\u00edculo tambi\u00e9n podr\u00eda denominarse <a href=\"https:\/\/seo.london\/es\/contenido-de-la-piedra-angular-4\/\">gu\u00eda<\/a> al SEO para principiantes.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"beginner-seo-tips-dont-over-optimize\"><\/span>Beginner SEO Tips: Don&#8217;t Over-optimize<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Keywords are important, but you mustn&#8217;t go too far. Over-optimizing will get your website penalized by search engines. Opinions differ on what the optimum keyword <a href=\"https:\/\/seo.london\/es\/base-de-conocimientos\/keyword-density-in-seo\/\">densidad<\/a> pero el consenso es que es la regi\u00f3n de 3-5%.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"beginner-seo-tips-humans-first-search-engines-second\"><\/span>Consejos de SEO para principiantes: Los humanos primero, los motores de b\u00fasqueda despu\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">When you are optimizing your content for search engines, don&#8217;t lose sight of the real target audience. It is real people who will interact with your website and real people who will buy products. Search engines are looking for quality as well as relevance. Always create content for people first and the search engines second.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"beginner-seo-tips-get-straight-to-the-point\"><\/span>Consejos de SEO para principiantes: Vaya directamente al grano<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Make sure that the topic of your content is obvious from the very beginning of your posts. Your main keywords should appear in the title and in the first paragraph of your text. They should also be in the URL and in the <a href=\"https:\/\/seo.london\/es\/como-escribir-meta-descripciones\/\">meta descripci\u00f3n<\/a> de la p\u00e1gina.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"beginner-seo-tips-optimize-images-for-seo\"><\/span>Consejos de SEO para principiantes: Optimizar las im\u00e1genes para el SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Make sure that your keywords appear in your images as well. This includes the name of the image file, the image description, and the image <a href=\"https:\/\/seo.london\/es\/que-es-la-optimizacion-de-imagenes-en-seo\/\">Etiquetas ALT<\/a>. Don&#8217;t over optimize images.<\/p>\n<p style=\"user-select: auto;\">Repetir su palabra clave diez veces en el <a href=\"https:\/\/seo.london\/es\/contenido-de-la-piedra-angular-28\/\">ALT<\/a> etiquetas, por ejemplo, ser\u00eda un exceso de optimizaci\u00f3n.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"beginner-seo-tips-write-long-posts\"><\/span>Consejos de SEO para principiantes: Escribir posts largos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">The length of articles on a website will depend on the subject. However, a high-quality, long post is likely to rank higher than a short one. If you have a long post, you will have more opportunity to <a href=\"https:\/\/seo.london\/es\/menciones-de-marca-seo\/\">mencionar<\/a> for your keywords. Visitors will also dwell longer on the post. <a href=\"https:\/\/seo.london\/es\/que-es-el-tiempo-de-permanencia\/\">Tiempo de permanencia<\/a> es un indicador para los motores de b\u00fasqueda de que el art\u00edculo es popular. Lo m\u00e1s corto que debe ser un art\u00edculo es de 300 palabras. La longitud media de un <a href=\"https:\/\/seo.london\/es\/son-buenos-los-blogs-para-seo\/\">blog<\/a> es de 500 a 800 palabras. Para un art\u00edculo m\u00e1s detallado y t\u00e9cnico, puede necesitar entre 1.000 y 2.000 palabras.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"beginner-seo-tips-include-keywords-in-headings-and-subheadings\"><\/span>Consejos de SEO para principiantes: Incluir palabras clave en los t\u00edtulos y subt\u00edtulos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Breaking content up into subheadings makes it easier to read. It also provides another ranking opportunity. Use your keywords or derivatives of those words in your subheadings where you can. Don&#8217;t go overboard with this, though. Remember to put your readers first.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"beginner-seo-tips-link-to-other-websites\"><\/span>Consejos de SEO para principiantes: <strong style=\"user-select: auto;\"> Enlace a otros sitios web<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Beginners may think that linking to other websites would be counterproductive. It might tempt visitors away from their own site. However, links to reputable resources of information will help search engines decide what the content is about. It also adds <a href=\"https:\/\/seo.london\/es\/como-encontrar-la-autoridad-de-dominio\/\">autoridad<\/a> to your own site. One or two links out to high authority <a href=\"https:\/\/seo.london\/es\/como-conseguir-mas-dominios-de-referencia\/\">dominios<\/a> will improve the value of the page. It will also <a href=\"https:\/\/seo.london\/es\/como-aumentar-el-trafico-de-su-sitio-web-sin-seo\/\">aumentar<\/a> the relevancy and usefulness of the content to readers.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"beginner-seo-tips-link-to-your-own-content\"><\/span>Consejos de SEO para principiantes: Enlaza con tu propio contenido<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Enlaza tambi\u00e9n con tus propias p\u00e1ginas internas. Esto ayuda al usuario a navegar por su sitio y lo mantiene en \u00e9l durante m\u00e1s tiempo. El tiempo que los usuarios pasan en las p\u00e1ginas de su sitio es un factor que influye en la clasificaci\u00f3n de los motores de b\u00fasqueda.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"beginner-seo-tips-encourage-backlinks\"><\/span>Consejos de SEO para principiantes: Fomentar los Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Los enlaces que apuntan a su sitio desde otros dominios son un factor importante en la optimizaci\u00f3n de los motores de b\u00fasqueda. Sin embargo, es necesario que los enlaces provengan de dominios relevantes y de confianza para que tengan un efecto real en las clasificaciones. Los backlinks llegar\u00e1n de forma natural si su contenido es informativo y de alta calidad. La gente compartir\u00e1 tu contenido y har\u00e1 referencia a \u00e9l en sus propias publicaciones. Puedes comprar backlinks, pero esto est\u00e1 mal visto por Google y otros motores de b\u00fasqueda. Los backlinks pagados pueden funcionar, pero tambi\u00e9n pueden hacer que su sitio web entre en la lista negra.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"beginner-seo-tips-keep-your-content-fresh\"><\/span>Consejos de SEO para principiantes: Mantenga su contenido fresco<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">La publicaci\u00f3n de contenidos frescos tiene un efecto positivo en la clasificaci\u00f3n de un sitio. Actualizar y mejorar el contenido existente tambi\u00e9n puede ser beneficioso. Hasta <a href=\"https:\/\/seo.london\/es\/conseguir-que-google-muestre-la-fecha-de-publicacion-en-los-resultados-de-busqueda\/\">fecha<\/a> El contenido atraer\u00e1 a los visitantes nuevos y a los que regresan a su sitio. Tambi\u00e9n indicar\u00e1 a los motores de b\u00fasqueda que el sitio sigue activo.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"beginner-seo-tips-optimize-your-site-for-mobile-devices\"><\/span>Consejos de SEO para principiantes: Optimice su sitio para dispositivos m\u00f3viles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">More and more people are viewing websites on mobile devices. That&#8217;s why the mobile-friendliness of a website is now an important search engine ranking factor. Make sure that your site is responsive. Responsive means that the site adapts to the device being used to view it. It makes the content easy to read on both small mobile devices as well as on full-size desktop computers.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"beginner-seo-tips-think-about-the-user-experience\"><\/span>Consejos de SEO para principiantes: Piensa en la experiencia del usuario<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">El usuario <a href=\"https:\/\/seo.london\/es\/que-son-las-senales-de-experiencia-de-pagina\/\">experiencia<\/a> es tan importante como las palabras clave y otras t\u00e9cnicas de optimizaci\u00f3n de los motores de b\u00fasqueda. Es lo que har\u00e1 que los usuarios permanezcan m\u00e1s tiempo en su sitio y lo recomienden a otras personas. La experiencia del usuario (<a href=\"https:\/\/seo.london\/es\/como-alinear-seo-y-ux\/\">UX<\/a>) incluye el uso de im\u00e1genes, el dise\u00f1o del sitio y la facilidad de navegaci\u00f3n. La UX es cada vez m\u00e1s importante para la clasificaci\u00f3n en los motores de b\u00fasqueda.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"beginner-seo-tips-check-your-page-loading-speed\"><\/span>Consejos de SEO para principiantes: Compruebe la velocidad de carga de su p\u00e1gina<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Google uses page load speed as a ranking factor. If a page takes more than 4 seconds to load, users are likely to move on to another site. They are also very unlikely to return to the site. You can check the speed of your site at gtmetrix.com.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"beginner-seo-tips-dont-neglect-social-signals\"><\/span>Beginner SEO Tips: Don&#8217;t Neglect Social Signals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">The sharing of your content on social media sites is a sign of the site&#8217;s popularity. Social signals are now a factor in search engine ranking. You can encourage the sharing of your content by adding share buttons to your pages. You can also get the ball rolling by sharing your content in your own social media profiles.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"beginner-seo-tips-monitor-your-stats\"><\/span>Consejos de SEO para principiantes: <strong style=\"user-select: auto;\"> Controla tus estad\u00edsticas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">El \u00faltimo consejo de SEO para principiantes es <a href=\"https:\/\/seo.london\/es\/como-seguir-la-clasificacion-de-las-palabras-clave\/\">pista<\/a> el \u00e9xito de su sitio. Utilice Google <a href=\"https:\/\/seo.london\/es\/contenido-de-la-piedra-angular-22\/\">Anal\u00edtica<\/a> to track the popularity of different types of pages. Set up Google <a href=\"https:\/\/seo.london\/es\/consola-de-busqueda\/\">Consola de b\u00fasqueda<\/a> for your site as well. That will show you <a href=\"https:\/\/seo.london\/es\/escort-seo-service\/\">que<\/a> of your keywords are attracting people to your site. When you know what is working, you can build on that success with more content of the same kind.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"beginner-seo-tips-conclusion\"><\/span>Consejos de SEO para principiantes: Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">La optimizaci\u00f3n de los motores de b\u00fasqueda no es un arte negro impenetrable. Los conceptos b\u00e1sicos de palabras clave, relevancia y calidad son f\u00e1ciles de entender.  Hay que decir a los motores de b\u00fasqueda de qu\u00e9 tratan sus p\u00e1ginas. Tiene que ofrecer a los visitantes un contenido atractivo que satisfaga una necesidad o responda a una pregunta. Hay m\u00e1s aspectos del SEO que los enumerados anteriormente, pero estos consejos son un buen punto de partida para los principiantes. Le ayudar\u00e1n a posicionar su sitio web en Google y otros motores de b\u00fasqueda.<\/p>","protected":false},"excerpt":{"rendered":"<p>Here you can find a lot of inspiration for your SEO strategies. Read My Free, Basic and Easy SEO Tips for Beginners &#8211; SEO.London<\/p>","protected":false},"author":6,"featured_media":11776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-9792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Free, Basic and Easy SEO Tips for Beginners - SEO.London<\/title>\n<meta name=\"description\" content=\"Here you can find a lot of inspiration for your SEO strategies. 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