{"id":12048,"date":"2021-01-31T20:16:49","date_gmt":"2021-01-31T20:16:49","guid":{"rendered":"https:\/\/seolondonstg.wpengine.com\/?p=12048"},"modified":"2022-12-28T18:55:47","modified_gmt":"2022-12-28T18:55:47","slug":"leverage-online-reviews","status":"publish","type":"post","link":"https:\/\/seo.london\/de\/leverage-online-reviews\/","title":{"rendered":"Lokale SEO und wie man Online-Bewertungen nutzt"},"content":{"rendered":"<h4 style=\"text-align: justify;\">The internet has become an essential research tool used by consumers. In the past, consumers relied on word of mouth and recommendations to determine the businesses from which they should purchase. Thanks to the online review websites, though, they can now access critiques from past customers. As a local business owner, you can tap into the power of online reviews to attract new customers and generate more sales.<\/h4>\n<h4 style=\"text-align: justify;\"><strong style=\"user-select: auto;\">How to Leverage Online Reviews to Attract Customers and Grow Your Local Business<\/strong><\/h4>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"influence-purchasing-decisions\"><\/span>Influence purchasing decisions<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalts\u00fcbersicht<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Inhaltsverzeichnis umschalten\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/de\/leverage-online-reviews\/#influence-purchasing-decisions\" title=\"Influence purchasing decisions\">Influence purchasing decisions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/de\/leverage-online-reviews\/#create-an-account-on-top-review-websites\" title=\"Create an account on top review websites\">Create an account on top review websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/de\/leverage-online-reviews\/#follow-the-rules\" title=\"Follow the rules!\">Follow the rules!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/de\/leverage-online-reviews\/#improve-customer-service\" title=\"Improve customer service\">Improve customer service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/de\/leverage-online-reviews\/#monitor-and-respond-to-reviews\" title=\"Monitor and respond to reviews\">Monitor and respond to reviews<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"text-align: justify;\">Ninety-three percent of consumers are influenced by online reviews, according to a study conducted by Podium. Reviews provide consumers with an honest, unbiased perspective of a <a href=\"https:\/\/seo.london\/de\/warum-wird-mein-unternehmen-nicht-auf-google-maps-angezeigt\/\">Unternehmen<\/a> and its products or services so that they make a well-informed purchasing decision.<\/p>\n<p style=\"text-align: justify;\">Businesses often highlight or exaggerate the positive aspects of their product or service while concealing the negative aspects of their marketing material. Unfortunately, this means consumers can&#8217;t always believe everything they hear or read. A business may claim to have the best product on the market when it has an inferior product that&#8217;s not worth buying. Online reviews, however, are created from actual customers and not the business, so they offer a more <a href=\"https:\/\/seo.london\/de\/wie-genau-ist-semrush\/\">genau<\/a> representation of their products or services.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"create-an-account-on-top-review-websites\"><\/span>Create an account on top review websites<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">To use online reviews to grow your business, you&#8217;ll need to create an account on the <a href=\"https:\/\/seo.london\/de\/seo-agentur-london\/\">top<\/a> <a href=\"https:\/\/seo.london\/de\/was-ist-der-eckstein-inhalt-22\/\">\u00dcberpr\u00fcfung<\/a> websites: <a href=\"https:\/\/seo.london\/de\/seo-fur-facebook\/\">Facebook<\/a>, Google, and Yelp. If your business doesn&#8217;t have a presence on these websites, your customers can&#8217;t easily leave an online review. In some cases, a review website may already have your company listed, and some sites allow anyone to add a new firm for other users to review. However, only the owner of the business listed can respond to reviews under the company&#8217;s name.<\/p>\n<p style=\"text-align: justify;\">For Facebook, create a page under your business&#8217;s name by visiting Facebook.com\/Pages\/Creation and choose the &#8220;Local Business&#8221; category as well as the most relevant subcategory. Next, click &#8220;Settings&#8221; in the upper-right corner of your Page, followed &#8220;Templates and Tabs.&#8221; Scroll down to the bottom and click &#8220;Add a Tab.&#8221; You can then add the &#8220;Reviews&#8221; to your Facebook Page. Once enabled, customers can rate your business from one to five stars. Facebook reviews can consist strictly of a star <a href=\"https:\/\/seo.london\/de\/url-bewertung\/\">Bewertung<\/a>, or they can include the customer&#8217;s comment in addition to a star rating.<\/p>\n<p style=\"text-align: justify;\">For Google, visit Business.Google.com and click &#8220;Manage Now.&#8221; After logging in to your Google account, click &#8220;Add location&#8221; and enter the name of your business. You&#8217;ll then need to enter its street <a href=\"https:\/\/seo.london\/de\/was-ist-der-eckstein-inhalt-20\/\">Adresse<\/a> along with some other basic information, after <a href=\"https:\/\/seo.london\/de\/escort-seo-service\/\">die<\/a> Google will create a new listing for your business. It&#8217;s important that you verify your Google listing. Otherwise, customers won&#8217;t be able to leave a review on it. To verify your listing, visit Business.Google.com while logged in to your Google account, click &#8220;Verify Now&#8221; and follow the instructions.<\/p>\n<p style=\"text-align: justify;\">For Yelp, visit Biz.Yelp.com\/Support\/Claiming and click &#8220;Claim your Business.&#8221; Next, enter your business&#8217;s name and address, followed by &#8220;Get Started.&#8221; Yelp will then <a href=\"https:\/\/seo.london\/de\/wie-man-eine-erweiterte-suche-in-google-durchfuhrt\/\">Suche<\/a> through its database to see if your business is already listed. If someone has already added your business to Yelp, it should appear in the search results, in which case you can click &#8220;Claim This Business&#8221; and proceed with the instructions. If not, then click &#8220;Add here&#8221; and complete the requested information.<\/p>\n<p style=\"text-align: justify;\">Assuming you followed these steps, customers can now leave a review of your business on Facebook, Google, and Yelp.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"follow-the-rules\"><\/span>Follow the rules!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">All major review online review websites, including Facebook, Google, and Yelp, have rules that <a href=\"https:\/\/seo.london\/de\/wissensbasis\/was-ist-lokale-seo\/\">.<\/a> business owners must follow. And if you don&#8217;t comply with them, the sites may take down your listing and <a href=\"https:\/\/seo.london\/de\/entfernen-von-urls-aus-googles-index-mit-der-suchkonsole\/\">entfernen<\/a> all your customers&#8217; reviews. Yelp has the strictest rules regarding online reviews. For example, Yelp prohibits business owners from soliciting customers for online reviews. You can&#8217;t reward customers for leaving a review of your business on Yelp, nor can you <a href=\"https:\/\/seo.london\/de\/was-man-seo-berater-fragen-sollte\/\">fragen Sie<\/a> them to leave one on the website.<\/p>\n<p style=\"text-align: justify;\">Google and Facebook aren&#8217;t as strict regarding online reviews. As a local business owner, you can ask customers to leave a review of your business on Facebook or Google. You cannot, however, offer a reward or incentive for doing so.<\/p>\n<p style=\"text-align: justify;\">While Yelp doesn&#8217;t allow you to solicit customers for reviews, you can still ask them to visit your business&#8217;s Yelp page. That will allow you to attract online reviews without violating Yelp&#8217;s guidelines. Because it&#8217;s one of the top review websites for local businesses, many customers will automatically leave a review of your business after finding it on Yelp.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"improve-customer-service\"><\/span>Improve customer service<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">You&#8217;ll garner more positive online reviews by improving your local business&#8217;s customer service. Customers are more likely to visit Facebook, Google, and Yelp to review your business if they had a positive <a href=\"https:\/\/seo.london\/de\/was-sind-seitenerfahrungssignale\/\">erleben<\/a>. <a href=\"https:\/\/seo.london\/de\/schlecht-fur-die-suchmaschinenoptimierung\/\">Schlecht<\/a> customer service can also attract online comments, but not the good kind. An unpleasant experience may lead to a negative review.<\/p>\n<p style=\"text-align: justify;\">Here are some tips to improve your business&#8217;s customer service and attract more positive online reviews:<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">Train workers to communicate with customers in a friendly, personal manner.<\/li>\n<li style=\"user-select: auto;\">Answer the phone and respond to customer inquiries as quickly as possible.<\/li>\n<li style=\"user-select: auto;\">Go beyond your customers&#8217; expectations by providing them with something of value that they didn&#8217;t expect.<\/li>\n<li style=\"user-select: auto;\">Research your business&#8217;s target audience to better understand their needs.<\/li>\n<li style=\"user-select: auto;\">Keep your business&#8217;s store or workplace clean and tidy.<\/li>\n<li style=\"user-select: auto;\">Take the initiative to ask customers how you can improve their experience.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"monitor-and-respond-to-reviews\"><\/span>Monitor and respond to reviews<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">With your business listed on the top three online review websites, you&#8217;ll need to monitor your listings here so that you can respond to customers&#8217; reviews. When a customer comments on your business, take a few minutes to reply. If the review is positive, then thank them for sharing their experience and encourage them to come back. If the judgment is negative, apologize for the experience they ask them to <a href=\"https:\/\/seo.london\/de\/was-ist-der-eckstein-inhalt-23\/\">aufrufen<\/a> you directly so that you can address the problem. Proactively responding to negative reviews can often turn them into positive ones.<\/p>\n<p style=\"text-align: justify;\">Online reviews show prospective customers the true quality of your products or services. That is why more than 9 out of 10 consumers trust them as much as recommendations from a friend. To attract more customers and grow your local business with online reviews, follow these tips listed here.<\/p>","protected":false},"excerpt":{"rendered":"<p>Das Internet ist zu einem wichtigen Rechercheinstrument f\u00fcr die Verbraucher geworden. In der Vergangenheit verlie\u00dfen sich die Verbraucher auf Mundpropaganda und Empfehlungen, um herauszufinden, bei welchem Unternehmen sie einkaufen sollten. Dank der Online-Bewertungs-Websites k\u00f6nnen sie nun aber auch auf die Bewertungen fr\u00fcherer Kunden zugreifen. Als lokaler Gesch\u00e4ftsinhaber k\u00f6nnen Sie sich die [...]<\/p>","protected":false},"author":6,"featured_media":12049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-12048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Local SEO and How to Leverage Online Reviews - SEO.London<\/title>\n<meta name=\"description\" content=\"How to Leverage Online Reviews to Attract Customers and Grow Your Local Business. Tips for your business you may want to know about.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/de\/leverage-online-reviews\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local SEO and How to Leverage Online Reviews\" \/>\n<meta property=\"og:description\" content=\"How to Leverage Online Reviews to Attract Customers and Grow Your Local Business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/de\/leverage-online-reviews\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-31T20:16:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T18:55:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/10\/Local-SEO-and-How-to-Leverage-Online-Reviews-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1702\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Local SEO and How to Leverage Online Reviews\" \/>\n<meta name=\"twitter:description\" content=\"How to Leverage Online Reviews to Attract Customers and Grow Your Local Business\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/10\/Local-SEO-and-How-to-Leverage-Online-Reviews-scaled.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 Minuten\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Local SEO and How to Leverage Online Reviews - SEO.London","description":"How to Leverage Online Reviews to Attract Customers and Grow Your Local Business. Tips for your business you may want to know about.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seo.london\/de\/leverage-online-reviews\/","og_locale":"de_DE","og_type":"article","og_title":"Local SEO and How to Leverage Online Reviews","og_description":"How to Leverage Online Reviews to Attract Customers and Grow Your Local Business","og_url":"https:\/\/seo.london\/de\/leverage-online-reviews\/","og_site_name":"SEO.London","article_published_time":"2021-01-31T20:16:49+00:00","article_modified_time":"2022-12-28T18:55:47+00:00","og_image":[{"width":2560,"height":1702,"url":"https:\/\/seo.london\/wp-content\/uploads\/2020\/10\/Local-SEO-and-How-to-Leverage-Online-Reviews-scaled.jpg","type":"image\/jpeg"}],"author":"Lukasz Zelezny","twitter_card":"summary_large_image","twitter_title":"Local SEO and How to Leverage Online Reviews","twitter_description":"How to Leverage Online Reviews to Attract Customers and Grow Your Local Business","twitter_image":"https:\/\/seo.london\/wp-content\/uploads\/2020\/10\/Local-SEO-and-How-to-Leverage-Online-Reviews-scaled.jpg","twitter_misc":{"Verfasst von":"Lukasz Zelezny","Gesch\u00e4tzte Lesezeit":"5 Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/seo.london\/leverage-online-reviews\/","url":"https:\/\/seo.london\/leverage-online-reviews\/","name":"Local SEO and How to Leverage Online Reviews - SEO.London","isPartOf":{"@id":"https:\/\/seo.london\/fi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seo.london\/leverage-online-reviews\/#primaryimage"},"image":{"@id":"https:\/\/seo.london\/leverage-online-reviews\/#primaryimage"},"thumbnailUrl":"https:\/\/seo.london\/wp-content\/uploads\/2020\/10\/Local-SEO-and-How-to-Leverage-Online-Reviews-scaled.jpg","datePublished":"2021-01-31T20:16:49+00:00","dateModified":"2022-12-28T18:55:47+00:00","author":{"@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/a87f13cbf62c630a697ac094314f9e25"},"description":"How to Leverage Online Reviews to Attract Customers and Grow Your Local Business. Tips for your business you may want to know about.","breadcrumb":{"@id":"https:\/\/seo.london\/leverage-online-reviews\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seo.london\/leverage-online-reviews\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/seo.london\/leverage-online-reviews\/#primaryimage","url":"https:\/\/seo.london\/wp-content\/uploads\/2020\/10\/Local-SEO-and-How-to-Leverage-Online-Reviews-scaled.jpg","contentUrl":"https:\/\/seo.london\/wp-content\/uploads\/2020\/10\/Local-SEO-and-How-to-Leverage-Online-Reviews-scaled.jpg","width":2560,"height":1702,"caption":"Local SEO and How to Leverage Online Reviews"},{"@type":"BreadcrumbList","@id":"https:\/\/seo.london\/leverage-online-reviews\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/seo.london\/fr\/"},{"@type":"ListItem","position":2,"name":"Local SEO and How to Leverage Online Reviews"}]},{"@type":"WebSite","@id":"https:\/\/seo.london\/fi\/#website","url":"https:\/\/seo.london\/fi\/","name":"SEO.London","description":"SEO-Berater und Experte Unternehmen in London, UK - Lukasz Zelezny","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seo.london\/fi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Person","@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/a87f13cbf62c630a697ac094314f9e25","name":"Lukasz Zelezny","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/55d18e132c3d0d63f7cd047da2d2a7f805a3392a84a615be5d6dca867281758e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/55d18e132c3d0d63f7cd047da2d2a7f805a3392a84a615be5d6dca867281758e?s=96&d=mm&r=g","caption":"Lukasz Zelezny"},"description":"#1 SEO-Berater in London, der mit Unternehmen wie Zoopla, uSwitch, Mashable, Thomson Reuters und vielen anderen zusammengearbeitet hat. Stellen Sie Lukasz Zelezny (MCIM, F IDM) ein","url":"https:\/\/seo.london\/de\/author\/lukasz-zelezny\/"}]}},"_links":{"self":[{"href":"https:\/\/seo.london\/de\/wp-json\/wp\/v2\/posts\/12048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo.london\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seo.london\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seo.london\/de\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/seo.london\/de\/wp-json\/wp\/v2\/comments?post=12048"}],"version-history":[{"count":0,"href":"https:\/\/seo.london\/de\/wp-json\/wp\/v2\/posts\/12048\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo.london\/de\/wp-json\/wp\/v2\/media\/12049"}],"wp:attachment":[{"href":"https:\/\/seo.london\/de\/wp-json\/wp\/v2\/media?parent=12048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seo.london\/de\/wp-json\/wp\/v2\/categories?post=12048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seo.london\/de\/wp-json\/wp\/v2\/tags?post=12048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}