SEO for Nonprofits

Reasons Why Non-Profits Should Hire An SEO Consultant

It is easy to see why many non-profit organizations are lacking in SEO practices. They are focused on raising money, helping to solve problems, and helping people. But the right non-profit SEO practices can do all of those duties.

With the right nonprofits SEO services, you can boost your visibility, attract new donors and workers as well as make a bigger impact in your nation. The following reasons will hopefully convince you that your organization can benefit from using the right nonprofit SEO consultant.

Then read through and answer the questions to help you determine what types of SEO services you will need.

Reasons why your non-profit organization should hire a non-profit SEO service.

You Can Increase Visibility

There are too many non-profit organizations operating in the shadows and on a shoestring budget. That needs to change. With the right SEO strategies in place, you can increase your visibility by gaining more organic traffic.

The more visitors you get the more opportunities to convert them into volunteers or donors. That increased visibility can make or break your organization’s purpose.

Getting the physical and financial help you need, is vital to your organization’s success. Take some time to think about it. You are not bragging but making your plea for help reach more people.

Your Organization Gets More Trust And Confidence

What the right non-profit SEO does for your organization is build that trust in your website’s visitors. They can see that you are doing good work, full of integrity, and present your purpose through great content.

This also builds confidence in your visitors as they learn that their money or time will not be wasted. The SEO optimization practices can help your visitors navigate your website faster and easier while they enjoy the attractive look.

Plus, they will gain confidence in your point of view as they see you as an authority on the topic or purpose you work with.

Your Visitors Gain A Better User Experience

According to some, a bad user experience can turn people away from visiting your website. What that means for you is that if you do not hire good nonprofit SEO companies, then you have lost that visitor for good.

That means a loss of financial help or volunteers. It is not a wise choice to implement SEO strategies on your own. Especially when you are not familiar with all the rules.

The better your website and user experience the better the chances of conversion. Those conversions can also mean more sales of your products that help fund your organization.

Less Is Not More

This is an important lesson to learn. If you go to local SEO options, as well as national ones, you get more. That is more traffic, more engagement, and more conversions.

All of that spells more help for your organization. Also, more visibility helps create a serious concern in your visitors and helps them see you are doing serious work to solve serious problems.

Less does just the opposite and keeps your organization barely-there fighting in the shadows.

Keep Up With The Regulations

This is something your nonprofit’s SEO consultant needs to explain to you. The SEO regulations are ever-changing. That means that what worked 1 month ago, 3 months ago or even 6 months ago will not work today.

Search engines keep changing the rules and your nonprofit SEO consultant is able to keep up with those changes. They know when and what they need to change to keep your website and organization in the public eye.

This is something you may not have the time to research and evaluate. But since the SEO consultant does different non-profit SEO services every day, they do not lose any time in making the right changes to your SEO strategies.

What Google Does Not Like

While Google is not the only search engine out there, it does own a big piece of the SEO pie. Usually, that company sets the standards and its rankings are very important to many searchers.

Here are some things that Google’s search engine does not like. They may penalize your website if you are caught.

Duplicate Content

Do not copy another web site’s content and paste it on your own web pages. That is a big no-no as is copying meta descriptions, titles, and other SEO practices done by your competitors.

If you are caught copying, your SEO rankings are lowered and your website may be punished.

Meta-Data Length

This is another area that Google monitors regularly. They are strict about these elements that the search engine has placed character restrictions on Meta Titles and Descriptions.

On top of that, these data elements need to be attractive to searchers. If they do not like what they see and read, they move on to the next search result underneath your position.

Crawl Errors

This is a process that Google does to see if your website is worthy of a high ranking or not. If their spiders, the examining bots that go over your website, see these errors, your website could be in ranking trouble.

What this means is that your nonprofit SEO company has issues that need to be taken care of so those spiders can smoothly read and assess your website.

No Sitemap

A very important web page for those serious about ranking and SEO status. Without a sitemap, those spiders cannot access different pages. That means your website can be penalized and lose its top ranking.

Some Questions To Ask

A few questions to ask the SEO consultant which will help you decide which nonprofit SEO services you should hire.

How will you improve our search engine rankings?

If you do not know SEO at all, you won’t have an answer to this question. This first question tells you that you need to hire expert help to fix the problem. It is also a good way to find out what those non-profit SEO services are thinking.

How will you keep me informed of changes you make to our website?

A good SEO company will know how to communicate with you and make sure you are kept up to date with what they are doing and what the results of their work have been.

What is your track record and who have you worked for in the past?

This is an important question as you get some insight into their track record, and if the companies they have helped were satisfied with the results. You want to make sure that they are ethical and have worked for legitimate businesses.

Do you use Google’s best practices?

This is an important question as if the consultant doesn’t, then your website may be punished for those violations. Google puts out about 500 algorithm changes every year.

Violating them is something that Google does not like. One of the penalties is that you will lose a lot of traffic which is important to non-profit organizations

What are the tools you use?

Another important question. If the consultant is using the wrong tools, your website may be penalized again. There is a wide range of top-quality tools that they can use to boost your ranking and optimize your website for the search engines.

Finding Your Target Audience

This is vital for any non-profit as if you target the wrong segment of society you will be missing out on the right volunteers and the right donors. Nonprofits SEO companies make sure your message gets in front of the right people so your organization does not suffer.

Then, your non-profit SEO consultant can help you manage your reputation. There are legitimate ways to influence what is ranked. If articles appear to put your organization in a bad light, your consultant can help stop its high ranking.

They will help have your voice heard above the negative publicity. Finally, you can have influence in the world once people start to find your website, read your message, and more.

That is only done through top SEO strategies that push your organization’s website to the top of the rankings. Most likely, you will not have the time to do the research needed to achieve that goal.

That is why you need to hire a top-quality non-profit SEO service or consultant. They can get you where you want to be although nothing is guaranteed.

Some Final Words

When you are looking for top SEO for the nonprofit industry, give us a call. We can answer all your questions, give you a solid track record to look at plus make sure your SEO strategies are top-notch.

We have been in the business for over 20 years and have international experience. Our expertise should be able to help you get more with less as well as improve your organization’s reputation.

Call today and see what we can do for you.