{"id":9922,"date":"2021-03-07T14:18:45","date_gmt":"2021-03-07T14:18:45","guid":{"rendered":"https:\/\/seolondonstg.wpengine.com\/?p=9922"},"modified":"2022-12-28T11:45:45","modified_gmt":"2022-12-28T11:45:45","slug":"marketingove-tipy-pro-male-podniky","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/","title":{"rendered":"Marketingov\u00e9 tipy pro mal\u00e9 podniky"},"content":{"rendered":"<p style=\"user-select: auto;\">Marketingov\u00e9 tipy pro mal\u00e9 <a href=\"https:\/\/seo.london\/cs\/proc-se-moje-firma-nezobrazuje-na-mapach-google\/\">podnik\u00e1n\u00ed<\/a> m\u016f\u017ee b\u00fdt trochu n\u00e1ro\u010dn\u00e9. Mal\u00e9 podniky nemaj\u00ed k dispozici stejn\u00e9 prost\u0159edky na marketing jako v\u011bt\u0161\u00ed podniky. <a href=\"https:\/\/seo.london\/cs\/nejlepsi-seo-spolecnosti-uk\/\">spole\u010dnosti<\/a> ud\u011blat. Men\u0161\u00ed marketing <a href=\"https:\/\/seo.london\/cs\/jak-delat-seo-s-rozpoctem-pro-stranky-s-obsahem\/\">rozpo\u010det<\/a> neznamen\u00e1, \u017ee <a href=\"https:\/\/seo.london\/cs\/online-marketingove-aktivity\/\">\u00fasil\u00ed<\/a> v\u0161ak nemus\u00ed b\u00fdt m\u00e9n\u011b efektivn\u00ed nebo zam\u011b\u0159en\u00e9 na v\u00fdsledky. Mal\u00e9 podniky mohou vyu\u017e\u00edt mnoho zp\u016fsob\u016f, jak vyu\u017e\u00edt n\u00e1kladov\u011b efektivn\u00ed marketingov\u00e9 techniky, aby nat\u00e1hly rozpo\u010dty, ani\u017e by ob\u011btovaly v\u00fdsledky. N\u00ed\u017ee uv\u00e1d\u00edme jen sedmn\u00e1ct nejlep\u0161\u00edch p\u0159\u00edklad\u016f.<\/p>\n<p style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/cs\/\">SEO<\/a>, nebo <a href=\"https:\/\/seo.london\/cs\/jak-provadet-pokrocile-vyhledavani-v-googlu\/\">vyhled\u00e1v\u00e1n\u00ed<\/a> je technika digit\u00e1ln\u00edho marketingu, jej\u00edm\u017e c\u00edlem je pomoci webov\u00fdm str\u00e1nk\u00e1m a jednotliv\u00fdm str\u00e1nk\u00e1m nebo \u010d\u00e1stem webu, aby se dostaly do <a href=\"https:\/\/seo.london\/cs\/obsah-marketing-seo-sluzby\/\">obsah<\/a> na <a href=\"https:\/\/seo.london\/cs\/jak-mohu-zkontrolovat-sve-poradi-seo\/\">hodnost<\/a> vysoko v hlavn\u00edch vyhled\u00e1va\u010d\u00edch. C\u00edlem vy\u0161\u0161\u00edho hodnocen\u00ed je v\u011bt\u0161\u00ed viditelnost va\u0161\u00ed spole\u010dnosti. Ned\u00e1vn\u00e9 studie uk\u00e1zaly, \u017ee lid\u00e9 se p\u0159i zad\u00e1v\u00e1n\u00ed dotazu do vyhled\u00e1vac\u00edho \u0159\u00e1dku sv\u00e9ho obl\u00edben\u00e9ho vyhled\u00e1va\u010de d\u00edvaj\u00ed pouze na prvn\u00ed str\u00e1nku v\u00fdsledk\u016f.<\/p>\n<p style=\"user-select: auto;\">Lep\u0161\u00ed viditelnost webov\u00fdch str\u00e1nek va\u0161\u00ed spole\u010dnosti obvykle znamen\u00e1 vy\u0161\u0161\u00ed prodej a v\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f, pokud je poskytovan\u00fd obsah kvalitn\u00ed. Nekvalitn\u00ed obsah m\u016f\u017ee m\u00edt p\u0159i dodr\u017een\u00ed ostatn\u00edch osv\u011bd\u010den\u00fdch postup\u016f SEO st\u00e1le vysok\u00fd po\u010det zobrazen\u00ed str\u00e1nek, ale tento typ obsahu nebude dob\u0159e konvertovat, proto\u017ee potenci\u00e1ln\u00ed z\u00e1kazn\u00edci u n\u011bj nez\u016fstanou, aby ho konzumovali.<\/p>\n<p style=\"user-select: auto;\">V\u00edte, \u017ee optimalizace pro vyhled\u00e1va\u010de je d\u016fle\u017eit\u00e1 pro va\u0161e digit\u00e1ln\u00ed marketingov\u00e9 \u00fasil\u00ed, ale jak m\u016f\u017eete efektivn\u011b vytvo\u0159it lep\u0161\u00ed marketingovou kampa\u0148 SEO? N\u00e1sleduj\u00edc\u00ed tipy poskytuj\u00ed u\u017eite\u010dn\u00e9 informace, kter\u00e9 mohou v\u0161echny firmy implementovat pro vytvo\u0159en\u00ed lep\u0161\u00ed SEO.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-1-write-for-people-before-bots\"><\/span>Marketingov\u00fd tip #1: Pi\u0161te pro lidi d\u0159\u00edv ne\u017e pro roboty<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-1-write-for-people-before-bots\" title=\"Marketingov\u00fd tip #1: Pi\u0161te pro lidi d\u0159\u00edv ne\u017e pro roboty\">Marketingov\u00fd tip #1: Pi\u0161te pro lidi d\u0159\u00edv ne\u017e pro roboty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-2-include-an-appropriate-percentage-of-the-right-keywords\" title=\"Marketingov\u00fd tip #2: Zahr\u0148te p\u0159im\u011b\u0159en\u00e9 procento spr\u00e1vn\u00fdch kl\u00ed\u010dov\u00fdch slov\">Marketingov\u00fd tip #2: Zahr\u0148te p\u0159im\u011b\u0159en\u00e9 procento spr\u00e1vn\u00fdch kl\u00ed\u010dov\u00fdch slov<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-3-understand-your-audience\" title=\"Marketingov\u00fd tip #3: Pochopte sv\u00e9 publikum\">Marketingov\u00fd tip #3: Pochopte sv\u00e9 publikum<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-4-utilize-meta-data-effectively\" title=\"Marketingov\u00fd tip #4: Efektivn\u00ed vyu\u017eit\u00ed metadat\">Marketingov\u00fd tip #4: Efektivn\u00ed vyu\u017eit\u00ed metadat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-5-use-closed-captioning-on-videos\" title=\"Marketingov\u00fd tip #5: Pou\u017e\u00edvejte skryt\u00e9 titulky na vide\u00edch\">Marketingov\u00fd tip #5: Pou\u017e\u00edvejte skryt\u00e9 titulky na vide\u00edch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-6-include-text-beneath-graphics-and-videos\" title=\"Marketingov\u00fd tip #6: Uve\u010fte text pod grafikou a videem\">Marketingov\u00fd tip #6: Uve\u010fte text pod grafikou a videem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-7-use-both-internal-and-outbound-links\" title=\"Marketingov\u00fd tip #7: Pou\u017e\u00edvejte intern\u00ed i odchoz\u00ed odkazy\">Marketingov\u00fd tip #7: Pou\u017e\u00edvejte intern\u00ed i odchoz\u00ed odkazy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-8-keep-page-load-times-fast\" title=\"Marketingov\u00fd tip #8: Udr\u017eujte rychl\u00e9 na\u010d\u00edt\u00e1n\u00ed str\u00e1nek\">Marketingov\u00fd tip #8: Udr\u017eujte rychl\u00e9 na\u010d\u00edt\u00e1n\u00ed str\u00e1nek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-9-work-on-building-relevant-backlinks\" title=\"Marketingov\u00fd tip #9: Pracujte na budov\u00e1n\u00ed relevantn\u00edch zp\u011btn\u00fdch odkaz\u016f\">Marketingov\u00fd tip #9: Pracujte na budov\u00e1n\u00ed relevantn\u00edch zp\u011btn\u00fdch odkaz\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-10-keep-urls-short-and-clean\" title=\"Marketingov\u00fd tip #10: Udr\u017eujte adresy URL kr\u00e1tk\u00e9 a \u010dist\u00e9\">Marketingov\u00fd tip #10: Udr\u017eujte adresy URL kr\u00e1tk\u00e9 a \u010dist\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-11-keep-a-consistent-posting-schedule\" title=\"Marketingov\u00fd tip #11: Udr\u017eujte konzistentn\u00ed pl\u00e1n zve\u0159ej\u0148ov\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f\">Marketingov\u00fd tip #11: Udr\u017eujte konzistentn\u00ed pl\u00e1n zve\u0159ej\u0148ov\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-12-format-written-content-properly\" title=\"Marketingov\u00fd tip #12: Spr\u00e1vn\u011b naform\u00e1tujte p\u00edsemn\u00fd obsah\">Marketingov\u00fd tip #12: Spr\u00e1vn\u011b naform\u00e1tujte p\u00edsemn\u00fd obsah<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-13-leverage-your-call-to-actions\" title=\"Marketingov\u00fd tip #13: Vyu\u017eijte sv\u00e9 v\u00fdzvy k akci\">Marketingov\u00fd tip #13: Vyu\u017eijte sv\u00e9 v\u00fdzvy k akci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-18-invest-in-a-high-quality-website\" title=\"Marketingov\u00fd tip #18: Investujte do kvalitn\u00edch webov\u00fdch str\u00e1nek\">Marketingov\u00fd tip #18: Investujte do kvalitn\u00edch webov\u00fdch str\u00e1nek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-19-learn-to-manage-website-internally\" title=\"Marketingov\u00fd tip #19: Nau\u010dte se spravovat webov\u00e9 str\u00e1nky intern\u011b\">Marketingov\u00fd tip #19: Nau\u010dte se spravovat webov\u00e9 str\u00e1nky intern\u011b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-20-choose-the-right-social-platforms\" title=\"Marketingov\u00fd tip #20: Vyberte si spr\u00e1vn\u00e9 soci\u00e1ln\u00ed platformy\">Marketingov\u00fd tip #20: Vyberte si spr\u00e1vn\u00e9 soci\u00e1ln\u00ed platformy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-21-keep-social-media-pages-active\" title=\"Marketingov\u00fd tip #21: Udr\u017eujte str\u00e1nky soci\u00e1ln\u00edch m\u00e9di\u00ed aktivn\u00ed\">Marketingov\u00fd tip #21: Udr\u017eujte str\u00e1nky soci\u00e1ln\u00edch m\u00e9di\u00ed aktivn\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-22-utilize-in-person-word-of-mouth-marketing\" title=\"Marketingov\u00fd tip #22: Vyu\u017e\u00edvejte osobn\u00ed \u00fastn\u00ed marketing\">Marketingov\u00fd tip #22: Vyu\u017e\u00edvejte osobn\u00ed \u00fastn\u00ed marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-24-use-facebook-post-boost-effectively\" title=\"Marketingov\u00fd tip #24: Efektivn\u00ed vyu\u017eit\u00ed funkce Facebook Post Boost\">Marketingov\u00fd tip #24: Efektivn\u00ed vyu\u017eit\u00ed funkce Facebook Post Boost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-25-run-cross-platform-giveaways\" title=\"Marketingov\u00fd tip #25: Prov\u00e1d\u011bjte d\u00e1rky nap\u0159\u00ed\u010d platformami\">Marketingov\u00fd tip #25: Prov\u00e1d\u011bjte d\u00e1rky nap\u0159\u00ed\u010d platformami<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-26-consider-outsourcing-blogging\" title=\"Marketingov\u00fd tip #26: Zva\u017ete outsourcing blogov\u00e1n\u00ed\">Marketingov\u00fd tip #26: Zva\u017ete outsourcing blogov\u00e1n\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-27-reuse-content\" title=\"Marketingov\u00fd tip #27: Opakovan\u00e9 pou\u017eit\u00ed obsahu\">Marketingov\u00fd tip #27: Opakovan\u00e9 pou\u017eit\u00ed obsahu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-28-leverage-hashtags\" title=\"Marketingov\u00fd tip #28: Vyu\u017eijte hashtagy\">Marketingov\u00fd tip #28: Vyu\u017eijte hashtagy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-29-create-a-loyalty-program\" title=\"Marketingov\u00fd tip #29: Vytvo\u0159te v\u011brnostn\u00ed program\">Marketingov\u00fd tip #29: Vytvo\u0159te v\u011brnostn\u00ed program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-30-offer-discounts-for-email-subscribers\" title=\"Marketingov\u00fd tip #30: Nab\u00eddn\u011bte slevy pro odb\u011bratele e-mailu\">Marketingov\u00fd tip #30: Nab\u00eddn\u011bte slevy pro odb\u011bratele e-mailu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-31-engage-with-your-audience\" title=\"Marketingov\u00fd tip #31: Zapojte sv\u00e9 publikum\">Marketingov\u00fd tip #31: Zapojte sv\u00e9 publikum<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-32-get-active-on-relevant-forums\" title=\"Marketingov\u00fd tip #32: Bu\u010fte aktivn\u00ed na relevantn\u00edch f\u00f3rech\">Marketingov\u00fd tip #32: Bu\u010fte aktivn\u00ed na relevantn\u00edch f\u00f3rech<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-33-connect-with-other-companies-in-your-industry\" title=\"Marketingov\u00fd tip #33: Spojte se s ostatn\u00edmi spole\u010dnostmi ve va\u0161em oboru\">Marketingov\u00fd tip #33: Spojte se s ostatn\u00edmi spole\u010dnostmi ve va\u0161em oboru<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-34-invest-in-company-swag\" title=\"Marketingov\u00fd tip #34: Investujte do firemn\u00edho vybaven\u00ed\">Marketingov\u00fd tip #34: Investujte do firemn\u00edho vybaven\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#marketing-tip-35-online-facebook-events\" title=\"Marketingov\u00fd tip #35: Online ud\u00e1losti na Facebooku\">Marketingov\u00fd tip #35: Online ud\u00e1losti na Facebooku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/#conclusion\" title=\"Z\u00e1v\u011br\">Z\u00e1v\u011br<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"user-select: auto;\">Ka\u017ed\u00fd se n\u011bkdy setkal s \u010dl\u00e1nkem, kter\u00fd se \u010detl hrozn\u011b, proto\u017ee byl vytvo\u0159en pouze pro vyhled\u00e1v\u00e1n\u00ed. <a href=\"https:\/\/seo.london\/cs\/jak-blokovat-roboty-pomoci-robots-txt\/\">boty<\/a> a ne lid\u00e9. I kdy\u017e se m\u016f\u017ee zd\u00e1t, \u017ee vycp\u00e1v\u00e1n\u00ed <a href=\"https:\/\/seo.london\/cs\/jak-psat-clanky-optimalizovane-pro-seo\/\">\u010dl\u00e1nky<\/a> s relevantn\u00edmi kl\u00ed\u010dov\u00fdmi slovy je dobr\u00fd n\u00e1pad, \u010ditelnost je je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed. Ned\u00e1vn\u00e9 studie uk\u00e1zaly, \u017ee existuje <a href=\"https:\/\/seo.london\/cs\/prime-vs-organicke-vyhledavani\/\">p\u0159\u00edmo<\/a> souvislost mezi vysok\u00fdm um\u00edst\u011bn\u00edm v Googlu a \u010ditelnost\u00ed \u010dl\u00e1nku.<\/p>\n<p style=\"user-select: auto;\">Pokud v\u00e1\u0161 psan\u00fd obsah nen\u00ed u\u017eivatelsky p\u0159\u00edv\u011btiv\u00fd, nepovede k p\u0159em\u011bn\u011b potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f na prodej. Nen\u00ed d\u016fvod, abyste se um\u00edstili vysoko v SERP (str\u00e1nky s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed), pokud z\u00e1kazn\u00edci od zve\u0159ejn\u011bn\u00e9ho obsahu odejdou.  V\u017edy dbejte na to, aby byl obsah poutav\u00fd, informativn\u00ed a kvalitn\u00ed, aby se \u00fasil\u00ed o SEO vyplatilo.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-2-include-an-appropriate-percentage-of-the-right-keywords\"><\/span>Marketingov\u00fd tip #2: Zahr\u0148te p\u0159im\u011b\u0159en\u00e9 procento spr\u00e1vn\u00fdch kl\u00ed\u010dov\u00fdch slov<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">P\u0159esn\u00e9 procento kl\u00ed\u010dov\u00fdch slov, kter\u00e9 je t\u0159eba v \u010dl\u00e1nku pou\u017e\u00edt, z\u00e1vis\u00ed na mnoha r\u016fzn\u00fdch v\u011bcech, nap\u0159\u00edklad na d\u00e9lce p\u0159\u00edsp\u011bvku, t\u00e9matu a c\u00edlov\u00e9 skupin\u011b. Kl\u00ed\u010dov\u00e1 slova umo\u017e\u0148uj\u00ed vyhled\u00e1va\u010d\u016fm zjistit <a href=\"https:\/\/seo.london\/cs\/budovani-odkazu-jak-co-delat-donts\/\">co<\/a> ale p\u0159\u00edli\u0161 mnoho z nich m\u016f\u017ee b\u00fdt ozna\u010deno jako spam.<\/p>\n<p style=\"user-select: auto;\">Obecn\u011b plat\u00ed, \u017ee <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/klicove-slovo-hustota-in-seo\/\">hustota<\/a> procento 2% a\u017e 4% pro prim\u00e1rn\u00ed kl\u00ed\u010dov\u00e1 slova a 1% a\u017e 2% pro sekund\u00e1rn\u00ed kl\u00ed\u010dov\u00e1 slova jsou \u00fa\u010dinn\u00e9. Nejlep\u0161\u00ed pravidlo (a nejjednodu\u0161\u0161\u00ed na dodr\u017eov\u00e1n\u00ed) je pou\u017e\u00edvat kl\u00ed\u010dov\u00e1 slova tam, kde p\u0159irozen\u011b zapadaj\u00ed do obsahu, m\u00edsto abyste se je sna\u017eili nacpat do \u010dl\u00e1nku nebo <a href=\"https:\/\/seo.london\/cs\/jsou-blogy-dobre-pro-seo\/\">blog<\/a> p\u0159\u00edsp\u011bvek.<\/p>\n<p style=\"user-select: auto;\">Nezapome\u0148te, \u017ee n\u011bkter\u00e1 slova mohou b\u00fdt pou\u017eita v r\u00e1mci kl\u00ed\u010dov\u00fdch slov, ani\u017e by do\u0161lo k jejich odli\u0161n\u00e9 indexaci. Mezi hlavn\u00ed p\u0159\u00edklady t\u011bchto mezislov pat\u0159\u00ed in a at. Pokud se <a href=\"https:\/\/seo.london\/cs\/co-jsou-meta-klicova-slova\/\">kl\u00ed\u010dov\u00e9 slovo<\/a> je \"obsahov\u00fd marketing v New Yorku\", pak byste ji mohli do \u010dl\u00e1nku p\u0159irozen\u011b za\u010dlenit zm\u011bnou na \"obsahov\u00fd marketing v New Yorku\". Pokud je kl\u00ed\u010dov\u00fdm slovem \"kontrola \u0161k\u016fdc\u016f doma\", pak byste m\u00edsto toho mohli pou\u017e\u00edt p\u0159irozen\u011bji zn\u011bj\u00edc\u00ed \"kontrola \u0161k\u016fdc\u016f doma.\".<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-3-understand-your-audience\"><\/span>Marketingov\u00fd tip #3: Pochopte sv\u00e9 publikum<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">V posledn\u00ed dob\u011b se objevuje snaha firem l\u00e9pe porozum\u011bt sv\u00e9 c\u00edlov\u00e9 skupin\u011b v r\u00e1mci trval\u00e9ho up\u0159ednost\u0148ov\u00e1n\u00ed p\u0159\u00edchoz\u00edho marketingu p\u0159ed <a href=\"https:\/\/seo.london\/cs\/jsou-odchozi-odkazy-dobre-pro-seo\/\">odchoz\u00ed<\/a> marketing. Tato pomal\u00e1, ale trval\u00e1 zm\u011bna je zp\u016fsobena t\u00edm, \u017ee p\u0159\u00edchoz\u00ed marketing prokazateln\u011b udr\u017euje vy\u0161\u0161\u00ed m\u00edru n\u00e1vratnosti obchodu a p\u0159in\u00e1\u0161\u00ed vy\u0161\u0161\u00ed n\u00e1vratnost investic ne\u017e tradi\u010dn\u00ed metody odchoz\u00edho marketingu. Aby v\u0161ak byl inbound marketing efektivn\u00ed a dos\u00e1hl nejvy\u0161\u0161\u00ed n\u00e1vratnosti investic, je t\u0159eba porozum\u011bt sv\u00e9mu publiku.<\/p>\n<p style=\"user-select: auto;\">Pokud jde o lep\u0161\u00ed SEO, porozum\u011bn\u00ed va\u0161emu publiku v\u00e1m pom\u016f\u017ee zvolit lep\u0161\u00ed kl\u00ed\u010dov\u00e1 slova, form\u00e1ty obsahu a intern\u00ed\/venkovn\u00ed odkazy. P\u0159i zkoum\u00e1n\u00ed c\u00edlov\u00e9 skupiny byste ji m\u011bli definovat na z\u00e1klad\u011b v\u011bku, pohlav\u00ed (pokud je to vhodn\u00e9), v\u00fd\u0161e p\u0159\u00edjm\u016f, z\u00e1lib, z\u00e1por\u016f, \u00farovn\u011b vzd\u011bl\u00e1n\u00ed a v\u0161eho dal\u0161\u00edho, co je relevantn\u00ed pro v\u00e1\u0161 konkr\u00e9tn\u00ed obor.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-4-utilize-meta-data-effectively\"><\/span>Marketingov\u00fd tip #4: Efektivn\u00ed vyu\u017eit\u00ed metadat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Metadata pom\u00e1haj\u00ed vyhled\u00e1vac\u00edm robot\u016fm l\u00e9pe pochopit, o \u010dem je ka\u017ed\u00e1 str\u00e1nka va\u0161eho webu. Tyto informace z\u00edsk\u00e1vaj\u00ed b\u011bhem prohl\u00ed\u017een\u00ed webov\u00fdch str\u00e1nek. <a href=\"https:\/\/seo.london\/cs\/jak-primet-google-aby-rychleji-indexoval-vase-stranky\/\">indexov\u00e1n\u00ed<\/a>, a vyhled\u00e1vac\u00ed roboty pak zajist\u00ed, aby se tyto webov\u00e9 str\u00e1nky um\u00edstily ve vyhled\u00e1v\u00e1n\u00ed podle spr\u00e1vn\u00fdch kl\u00ed\u010dov\u00fdch slov.<\/p>\n<p style=\"user-select: auto;\">Spole\u010dnosti by m\u011bly b\u00fdt <a href=\"https:\/\/seo.london\/cs\/jak-napsat-seo-optimalizovany-blog\/\">psan\u00ed<\/a> unik\u00e1tn\u00ed meta <a href=\"https:\/\/seo.london\/cs\/nazev-stranky-seo\/\">n\u00e1zev<\/a> a meta popis pro ka\u017edou str\u00e1nku jejich webov\u00fdch str\u00e1nek. D\u016fle\u017eit\u00e9 je, abyste do meta title i meta description zahrnuli hlavn\u00ed kl\u00ed\u010dov\u00e9 slovo pro danou webovou str\u00e1nku. Pokud prim\u00e1rn\u00ed kl\u00ed\u010dov\u00e9 slovo (nebo hlavn\u00ed smysl webov\u00e9 str\u00e1nky) nepou\u017eijete, str\u00e1nka nemus\u00ed b\u00fdt spr\u00e1vn\u011b indexov\u00e1na.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-5-use-closed-captioning-on-videos\"><\/span>Marketingov\u00fd tip #5: Pou\u017e\u00edvejte skryt\u00e9 titulky na vide\u00edch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Videa jsou u modern\u00edho publika st\u00e1le obl\u00edben\u011bj\u0161\u00ed a pat\u0159\u00ed k nej\u010dast\u011bji sd\u00edlen\u00fdm polo\u017ek\u00e1m na soci\u00e1ln\u00edch s\u00edt\u00edch. V\u011bt\u0161ina marketingov\u00fdch t\u00fdm\u016f v\u011bnuje \u010d\u00e1st sv\u00e9ho \u010dasu a <a href=\"https:\/\/seo.london\/cs\/seo-pro-financni-sluzby\/\">pen\u00edze<\/a> k vytv\u00e1\u0159en\u00ed vysoce kvalitn\u00edch vide\u00ed, ale nev\u00ed, jak t\u011bmto vide\u00edm pomoci k dobr\u00e9mu um\u00edst\u011bn\u00ed v SERP.<\/p>\n<p style=\"user-select: auto;\">Krom\u011b psan\u00ed skv\u011bl\u00e9ho n\u00e1zvu a popisu videa, <a href=\"https:\/\/seo.london\/cs\/eskortni-seo-sluzby\/\">kter\u00fd<\/a> obsahovat hlavn\u00ed kl\u00ed\u010dov\u00e1 slova spojen\u00e1 s hlavn\u00edm t\u00e9matem, m\u016f\u017ee pou\u017eit\u00ed skryt\u00fdch titulk\u016f pomoci vide\u00edm z\u00edskat vy\u0161\u0161\u00ed pozici ve vyhled\u00e1va\u010d\u00edch. Zat\u00edmco titulky zn\u00e1m\u00e9 jako skryt\u00e9 titulky se obvykle pou\u017e\u00edvaj\u00ed k tomu, aby pomohly sluchov\u011b posti\u017een\u00fdm vychutnat si va\u0161e <a href=\"https:\/\/seo.london\/cs\/jsou-videa-dobra-pro-seo\/\">video<\/a> obsahu, pom\u00e1haj\u00ed tak\u00e9 vyhled\u00e1vac\u00edm robot\u016fm l\u00e9pe pochopit hlavn\u00ed my\u0161lenku videa p\u0159i indexov\u00e1n\u00ed.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-6-include-text-beneath-graphics-and-videos\"><\/span>Marketingov\u00fd tip #6: Uve\u010fte text pod grafikou a videem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Dal\u0161\u00edm skv\u011bl\u00fdm zp\u016fsobem, jak pomoci vide\u00edm ke spr\u00e1vn\u00e9 indexaci a vy\u0161\u0161\u00edmu um\u00edst\u011bn\u00ed v SERP, je zahrnout pod n\u011b kr\u00e1tk\u00fd odstavec textu. Tato technika funguje tak\u00e9 u grafiky um\u00edst\u011bn\u00e9 na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch nebo v p\u0159\u00edsp\u011bvc\u00edch na blogu.<\/p>\n<p style=\"user-select: auto;\">Text pod videem nebo grafikou nemus\u00ed b\u00fdt dlouh\u00fd. Sta\u010d\u00ed jedna nebo dv\u011b v\u011bty, kter\u00e9 stru\u010dn\u011b popisuj\u00ed, \u010deho se obsah t\u00fdk\u00e1. Kdy\u017e roboti indexuj\u00ed va\u0161e webov\u00e9 str\u00e1nky, seskup\u00ed informace z jednoho m\u00edsta. <a href=\"https:\/\/seo.london\/cs\/jsou-jednostrankove-webove-stranky-dobre-pro-seo\/\">jedna str\u00e1nka<\/a> dohromady, abyste si vytvo\u0159ili lep\u0161\u00ed p\u0159edstavu o tom, o \u010dem cel\u00e1 str\u00e1nka je.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-7-use-both-internal-and-outbound-links\"><\/span>Marketingov\u00fd tip #7: Pou\u017e\u00edvejte intern\u00ed i odchoz\u00ed odkazy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/cs\/mel-bych-pouzivat-atribut-nofollow-pro-interni-odkazy\/\">Intern\u00ed odkazy<\/a> jsou odkazy v psan\u00e9m obsahu, kter\u00e9 u\u017eivatele p\u0159esm\u011bruj\u00ed na jinou \u010d\u00e1st va\u0161ich webov\u00fdch str\u00e1nek.  Tyto odkazy by m\u011bly b\u00fdt relevantn\u00ed k p\u016fvodn\u00edmu obsahu a m\u011bly by u\u017eivateli umo\u017enit pono\u0159it se do t\u00e9matu hloub\u011bji, pokud se chce dozv\u011bd\u011bt v\u00edce. Pom\u00e1haj\u00ed nejen robot\u016fm l\u00e9pe indexovat va\u0161e webov\u00e9 str\u00e1nky, ale tak\u00e9 udr\u017e\u00ed n\u00e1v\u0161t\u011bvn\u00edky na webu d\u00e9le. Del\u0161\u00ed doba n\u00e1v\u0161t\u011bvy koreluje se zv\u00fd\u0161enou mo\u017enost\u00ed, \u017ee u v\u00e1s n\u011bkdo nakoup\u00ed.<\/p>\n<p style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/cs\/spatne-externi-odkazy-pro-seo\/\">Odchoz\u00ed odkazy<\/a> tak\u00e9 pom\u00e1haj\u00ed robot\u016fm indexovat va\u0161e webov\u00e9 str\u00e1nky. Jedn\u00edm ze zn\u00e1m\u00fdch zp\u016fsob\u016f, jak jsou webov\u00e9 str\u00e1nky v Googlu hodnoceny, jsou odkazy na relevantn\u00ed, vysoce d\u016fv\u011bryhodn\u00e9 zdroje. Prim\u00e1rn\u00edm zp\u016fsobem, jak\u00fdm odchoz\u00ed odkazy pom\u00e1haj\u00ed p\u0159i SEO, je v\u0161ak pomoc jin\u00fdm spole\u010dnostem dos\u00e1hnout vy\u0161\u0161\u00edho um\u00edst\u011bn\u00ed ve vyhled\u00e1v\u00e1n\u00ed. M\u016f\u017ee to zn\u00edt protiintuitivn\u011b, ale m\u011bjte na pam\u011bti, \u017ee lid\u00e9 v\u00fdrazn\u011b \u010dast\u011bji pomohou odkazy zp\u011bt na va\u0161e webov\u00e9 str\u00e1nky, pokud vy odkazujete na jejich str\u00e1nky.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-8-keep-page-load-times-fast\"><\/span>Marketingov\u00fd tip #8: Udr\u017eujte rychl\u00e9 na\u010d\u00edt\u00e1n\u00ed str\u00e1nek<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Spole\u010dnost Google klade velk\u00fd d\u016fraz na rychlost na\u010d\u00edt\u00e1n\u00ed str\u00e1nek a stejn\u011b tak i va\u0161i potenci\u00e1ln\u00ed z\u00e1kazn\u00edci. Je zn\u00e1mo, \u017ee zpo\u017ed\u011bn\u00ed p\u0159i na\u010d\u00edt\u00e1n\u00ed str\u00e1nek o pouhou jednu sekundu nav\u00edc odrazuje opakovan\u00e9 n\u00e1v\u0161t\u011bvn\u00edky webov\u00fdch str\u00e1nek a v\u00fdrazn\u011b zkracuje dobu jejich prohl\u00ed\u017een\u00ed.<\/p>\n<p style=\"user-select: auto;\">\u010cas na\u010d\u00edt\u00e1n\u00ed str\u00e1nek va\u0161eho webu m\u016f\u017ee ovlivnit n\u011bkolik faktor\u016f. Str\u00e1nky by nem\u011bly b\u00fdt p\u0159\u00edli\u0161 dlouh\u00e9 nebo vy\u017eadovat nadm\u011brn\u00e9 posouv\u00e1n\u00ed. Grafick\u00e9 prvky a videa by m\u011bly b\u00fdt p\u0159im\u011b\u0159en\u011b omezen\u00e9. M\u011bli byste se tak\u00e9 vyhnout automatick\u00e9mu p\u0159ehr\u00e1v\u00e1n\u00ed hudby nebo vide\u00ed, padaj\u00edc\u00edm objekt\u016fm, p\u0159\u00edli\u0161 slo\u017eit\u00e9mu designu a p\u0159\u00edli\u0161 velk\u00e9mu mno\u017estv\u00ed reklam na jedn\u00e9 str\u00e1nce.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-9-work-on-building-relevant-backlinks\"><\/span>Marketingov\u00fd tip #9: Pracujte na budov\u00e1n\u00ed relevantn\u00edch zp\u011btn\u00fdch odkaz\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Ka\u017ed\u00fd vytvo\u0159en\u00fd zp\u011btn\u00fd odkaz je novou cestou na va\u0161e webov\u00e9 str\u00e1nky. Kdy\u017e ostatn\u00ed odkazuj\u00ed na va\u0161e informace, funguje to stejn\u00fdm zp\u016fsobem. Zp\u011btn\u00e9 odkazy, stejn\u011b jako v\u011bt\u0161ina ostatn\u00edch polo\u017eek tohoto seznamu, p\u0159\u00edmo pom\u00e1haj\u00ed lep\u0161\u00edmu odkazov\u00e1n\u00ed va\u0161eho webu v SERP.<\/p>\n<p style=\"user-select: auto;\">Zp\u011btn\u00e9 odkazy slou\u017e\u00ed tak\u00e9 k sekund\u00e1rn\u00edmu \u00fa\u010delu, kter\u00fdm je nasm\u011brov\u00e1n\u00ed v\u011bt\u0161\u00edho organick\u00e9ho provozu na va\u0161e webov\u00e9 str\u00e1nky z jin\u00fdch zdroj\u016f, ne\u017e jsou vyhled\u00e1va\u010de. P\u0159esm\u011brovan\u00e1 n\u00e1v\u0161t\u011bvnost z jin\u00fdch webov\u00fdch str\u00e1nek, soci\u00e1ln\u00edch m\u00e9di\u00ed nebo f\u00f3r m\u016f\u017ee v\u00fdznamn\u011b <a href=\"https:\/\/seo.london\/cs\/jak-zvysit-navstevnost-svych-webovych-stranek-bez-seo\/\">zv\u00fd\u0161it<\/a> celkov\u00fd provoz.<\/p>\n<p style=\"user-select: auto;\">Jedn\u00edm ze snadn\u00fdch zp\u016fsob\u016f vytv\u00e1\u0159en\u00ed zp\u011btn\u00fdch odkaz\u016f je uveden\u00ed adresy URL va\u0161\u00ed webov\u00e9 str\u00e1nky v digit\u00e1ln\u00edm podpisu. Tento digit\u00e1ln\u00ed podpis lze pou\u017e\u00edt v e-mailech a na f\u00f3rech, tak\u017ee p\u0159i ka\u017ed\u00e9m odesl\u00e1n\u00ed odpov\u011bdi vytvo\u0159\u00edte nov\u00fd a relevantn\u00ed zp\u011btn\u00fd odkaz na sv\u00e9 webov\u00e9 str\u00e1nky.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-10-keep-urls-short-and-clean\"><\/span>Marketingov\u00fd tip #10: Udr\u017eujte adresy URL kr\u00e1tk\u00e9 a \u010dist\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Ka\u017ed\u00e1 str\u00e1nka na va\u0161em webu m\u00e1 adresu URL, kter\u00e1 slou\u017e\u00ed k p\u0159\u00edm\u00e9mu p\u0159echodu na danou str\u00e1nku, ani\u017e byste museli nejprve p\u0159ej\u00edt na domovskou str\u00e1nku webu. Kdy\u017e tyto <a href=\"https:\/\/seo.london\/cs\/url-adresy-pratelske-k-vyhledavani\/\">Adresy URL<\/a> v\u0161ak mohou obsahovat mnoho zbyte\u010dn\u00fdch znak\u016f, kter\u00e9 znemo\u017e\u0148uj\u00ed p\u0159\u00edmou navigaci. Tyto adresy URL v\u0161ak m\u016f\u017eete zm\u011bnit v jak\u00e9mkoli hostiteli webov\u00fdch str\u00e1nek, aby byly kr\u00e1tk\u00e9 a \u010dist\u00e9.<\/p>\n<p style=\"user-select: auto;\">Nap\u0159\u00edklad p\u0159i prvn\u00edm vytvo\u0159en\u00ed webov\u00e9 str\u00e1nky m\u016f\u017ee b\u00fdt automaticky zad\u00e1na adresa URL www.yourcompany.com\/info_1234abcd\/refer321.  V\u00e1\u0161 hostitel webov\u00fdch str\u00e1nek by v\u00e1m m\u011bl umo\u017enit p\u0159ej\u00edt do podrobnost\u00ed t\u00e9to str\u00e1nky a vy\u010distit adresu URL tak, aby byla pouze www.yourcompany.com\/info. Tato adresa URL je pro z\u00e1kazn\u00edky snadno zapamatovateln\u00e1 a robot\u016fm d\u00e1v\u00e1 jasnou p\u0159edstavu o tom, co dan\u00e1 str\u00e1nka obsahuje.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-11-keep-a-consistent-posting-schedule\"><\/span>Marketingov\u00fd tip #11: Udr\u017eujte konzistentn\u00ed pl\u00e1n zve\u0159ej\u0148ov\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Optimalizace pro vyhled\u00e1va\u010de a <a href=\"https:\/\/seo.london\/cs\/tipy-pro-obsahovy-marketing-pro-zlepseni-seo\/\">obsahov\u00fd marketing<\/a> jdou ruku v ruce. Jedno bez druh\u00e9ho nen\u00ed mo\u017en\u00e9. Bohu\u017eel si mnoho firem neuv\u011bdomuje, \u017ee pot\u0159ebuj\u00ed konzistentn\u00ed pl\u00e1n zve\u0159ej\u0148ov\u00e1n\u00ed nap\u0159\u00ed\u010d platformami, aby se \u00fasil\u00ed o obsahov\u00fd marketing vyplatilo. SEO, kter\u00e9 hodl\u00e1te pou\u017e\u00edvat, by m\u011blo b\u00fdt pro dosa\u017een\u00ed nejlep\u0161\u00edch v\u00fdsledk\u016f za\u010dlen\u011bno do tohoto rozvrhu zve\u0159ej\u0148ov\u00e1n\u00ed.<\/p>\n<p style=\"user-select: auto;\">Pokud se nap\u0159\u00edklad v tomto roce zam\u011b\u0159\u00edte p\u0159edev\u0161\u00edm na <a href=\"https:\/\/seo.london\/cs\/primet-google-aby-ve-vysledcich-vyhledavani-zobrazoval-datum-zverejneni\/\">m\u011bs\u00edc<\/a> je vyzdvihnout va\u0161e slu\u017eby obsahov\u00e9ho marketingu, pak by se v\u011bt\u0161ina va\u0161eho obsahu m\u011bla to\u010dit kolem toho. M\u016f\u017eete navrhnout pl\u00e1n, podle kter\u00e9ho budete na ka\u017edou platformu soci\u00e1ln\u00edch m\u00e9di\u00ed p\u0159isp\u00edvat dvakr\u00e1t denn\u011b a nap\u00ed\u0161ete t\u0159i p\u0159\u00edsp\u011bvky na blog t\u00fddn\u011b, <a href=\"https:\/\/seo.london\/cs\/jak-vyhledavat-a-vytvaret-obsah-ktery-se-umistuje-ve-vyhledavacich\/\">rozv\u00edjet<\/a> dvakr\u00e1t t\u00fddn\u011b video a b\u011bhem m\u011bs\u00edce vytvo\u0159it e-knihu.<\/p>\n<p style=\"user-select: auto;\">Pomoc\u00ed tohoto rozvrhu zve\u0159ej\u0148ov\u00e1n\u00ed byste do jednotliv\u00fdch marketingov\u00fdch v\u00fdstup\u016f zahrnuli kl\u00ed\u010dov\u00e1 slova \"content marketing\" a \"inbound marketing\". N\u011bkolik <a href=\"https:\/\/seo.london\/cs\/jak-prijit-s-napady-na-blog\/\">n\u00e1pady<\/a> o tom, jak je za\u010dlenit, pat\u0159\u00ed:<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\">Pou\u017eit\u00ed kl\u00ed\u010dov\u00fdch slov jako hashtag\u016f na platform\u00e1ch soci\u00e1ln\u00edch m\u00e9di\u00ed.<\/li>\n<li style=\"user-select: auto;\">Vytv\u00e1\u0159en\u00ed t\u00e9mat pro blogov\u00e9 p\u0159\u00edsp\u011bvky o tom, co je to obsahov\u00fd marketing, pro\u010d ho firmy pot\u0159ebuj\u00ed a pro\u010d by si tyto firmy m\u011bly najmout profesion\u00e1ly pro pot\u0159eby obsahov\u00e9ho marketingu.<\/li>\n<li style=\"user-select: auto;\">Vytvo\u0159en\u00e1 videa mohou opakovat informace z p\u0159\u00edsp\u011bvk\u016f na blogu nebo se zab\u00fdvat jednotliv\u00fdmi \u010d\u00e1stmi z blogu. <a href=\"https:\/\/seo.london\/cs\/jak-napsat-ebook-s-ai\/\">Elektronick\u00e1 kniha<\/a> vyprodukovan\u00fdch b\u011bhem m\u011bs\u00edce.<\/li>\n<li style=\"user-select: auto;\">Vytvo\u0159en\u00e1 e-kniha se m\u016f\u017ee zab\u00fdvat t\u00e9matem, pro\u010d je marketing obsahu pro majitele firem d\u016fle\u017eit\u00fd, nebo dokonce podrobn\u00fdmi informacemi o tom, jak vytvo\u0159it marketing obsahu. <a href=\"https:\/\/seo.london\/cs\/londynska-seo-strategie\/\">strategie<\/a>.<\/li>\n<\/ul>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-12-format-written-content-properly\"><\/span>Marketingov\u00fd tip #12: Spr\u00e1vn\u011b naform\u00e1tujte p\u00edsemn\u00fd obsah<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">N\u011bkter\u00e9 prvky form\u00e1tov\u00e1n\u00ed v\u00e1m p\u0159\u00edmo pomohou z\u00edskat vy\u0161\u0161\u00ed pozici v SERP, zat\u00edmco jin\u00e9 prvky jednodu\u0161e p\u0159isp\u00edvaj\u00ed k lep\u0161\u00ed \u010ditelnosti. Jak ji\u017e bylo stru\u010dn\u011b zm\u00edn\u011bno, celkov\u00e1 \u010ditelnost je z\u00e1sadn\u00ed pro udr\u017een\u00ed pozornosti publika, jakmile ho zaujmete.<\/p>\n<p style=\"user-select: auto;\">Ve\u0161ker\u00fd psan\u00fd obsah by m\u011bl pou\u017e\u00edvat z\u00e1hlav\u00ed H2, kter\u00e1 pom\u00e1haj\u00ed seskupovat \u010d\u00e1sti informac\u00ed. V\u011bty by m\u011bly b\u00fdt jasn\u00e9 a stru\u010dn\u00e9, stejn\u011b jako odstavce. V ide\u00e1ln\u00edm p\u0159\u00edpad\u011b by se po\u010det odstavc\u016f m\u011bl pohybovat mezi t\u0159emi a \u0161esti v\u011btami, co\u017e usnadn\u00ed \u010dten\u00ed. Za\u010dlen\u011bn\u00ed odr\u00e1\u017eek nebo \u010d\u00edslovan\u00fdch seznam\u016f, kde je to vhodn\u00e9, m\u016f\u017ee pomoci rozd\u011blit informace do snadno straviteln\u00fdch \u010d\u00e1st\u00ed, kter\u00e9 publikum nejsn\u00e1ze projde.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-13-leverage-your-call-to-actions\"><\/span>Marketingov\u00fd tip #13: Vyu\u017eijte sv\u00e9 v\u00fdzvy k akci<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">V\u00fdzvy k akci, zn\u00e1m\u00e9 tak\u00e9 jako CTA, slou\u017e\u00ed dv\u011bma r\u016fzn\u00fdm \u00fa\u010del\u016fm. V prvn\u00ed \u0159ad\u011b sd\u011bluj\u00ed spot\u0159ebitel\u016fm, jakou akci si p\u0159ejete, aby provedli, jakmile skon\u010d\u00ed s va\u0161\u00edm obsahem. Za druh\u00e9 poskytuj\u00ed va\u0161\u00ed spole\u010dnosti jednoduch\u00fd zp\u016fsob, jak za\u010dlenit p\u0159\u00edchoz\u00ed odkazy a p\u0159irozen\u011b zn\u011bj\u00edc\u00ed kl\u00ed\u010dov\u00e1 slova, kter\u00e1 pom\u00e1haj\u00ed p\u0159i \u00fasil\u00ed o SEO.<\/p>\n<p style=\"user-select: auto;\">Ka\u017ed\u00fd CTA by m\u011bl <a href=\"https:\/\/seo.london\/cs\/na-co-se-ptat-konzultantu-seo\/\">zeptejte se<\/a> va\u0161e publikum pouze k jednomu \u00fakolu. Pokud vezmeme v \u00favahu v\u00fd\u0161e uveden\u00fd p\u0159\u00edklad obsahov\u00e9ho marketingu, mohli byste sv\u00e9 CTA pou\u017e\u00edt k tomu, abyste lidi po\u017e\u00e1dali, aby <a href=\"https:\/\/seo.london\/cs\/mistni-obchodni-hovory\/\">zavolejte na<\/a> dal\u0161\u00ed informace o va\u0161\u00ed slu\u017eb\u011b. Va\u0161e CTA by tak\u00e9 m\u011bly b\u00fdt jasn\u00e9, stru\u010dn\u00e9 a m\u011bly by obsahovat pouze jednu a\u017e dv\u011b v\u011bty. V\u0161ude, kde je to mo\u017en\u00e9, by m\u011bly b\u00fdt pou\u017eity odkazy, kter\u00e9 \u010dten\u00e1\u0159i usnadn\u00ed proveden\u00ed po\u017eadovan\u00e9 akce.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-18-invest-in-a-high-quality-website\"><\/span>Marketingov\u00fd tip #18: Investujte do kvalitn\u00edch webov\u00fdch str\u00e1nek<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Pokud jde o p\u0159id\u011blov\u00e1n\u00ed omezen\u00fdch prost\u0159edk\u016f na marketing, kvalitn\u00ed webov\u00e9 str\u00e1nky jsou na prvn\u00edm m\u00edst\u011b v seznamu. Va\u0161e webov\u00e9 str\u00e1nky jsou \u0159\u00eddic\u00edm centrem v\u0161eho, co va\u0161e spole\u010dnost d\u011bl\u00e1 online, a nechcete p\u0159ece vytvo\u0159it n\u011bco amat\u00e9rsk\u00e9ho.<\/p>\n<p style=\"user-select: auto;\">Vytvo\u0159en\u00ed kvalitn\u00edch webov\u00fdch str\u00e1nek stoj\u00ed zpravidla n\u011bkolik set dolar\u016f. M\u016f\u017eete se rozhodnout pro grafickou firmu, digit\u00e1ln\u00ed marketingovou agenturu nebo vyu\u017e\u00edt slu\u017eeb nez\u00e1visl\u00e9ho grafika. N\u00e1vrh\u00e1\u0159e webov\u00fdch str\u00e1nek na voln\u00e9 noze najdete na webov\u00fdch str\u00e1nk\u00e1ch, jako je Fiverr, Upwork, Freelancer nebo dokonce Craigslist.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-19-learn-to-manage-website-internally\"><\/span>Marketingov\u00fd tip #19: Nau\u010dte se spravovat webov\u00e9 str\u00e1nky intern\u011b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">I kdy\u017e by n\u00e1vrh webov\u00fdch str\u00e1nek m\u011bl b\u00fdt proveden profesion\u00e1lem, m\u016f\u017ee b\u00fdt velmi n\u00e1kladov\u011b efektivn\u00ed. <a href=\"https:\/\/seo.london\/cs\/mohu-se-naucit-seo-sam\/\">nau\u010dit se<\/a> jak spravovat sv\u00e9 webov\u00e9 str\u00e1nky. Mnoho spole\u010dnost\u00ed nebo odborn\u00edk\u016f je ochotno v\u00e1s (nebo n\u011bkoho jin\u00e9ho ve va\u0161\u00ed spole\u010dnosti) nau\u010dit, jak to ud\u011blat.<\/p>\n<p style=\"user-select: auto;\">M\u016f\u017eete tak\u00e9 vyhledat online zdroje o spr\u00e1vn\u00fdch webov\u00fdch str\u00e1nk\u00e1ch. <a href=\"https:\/\/seo.london\/cs\/sluzby-spravy-seo\/\">\u0159\u00edzen\u00ed<\/a>. Na str\u00e1nk\u00e1ch . <a href=\"https:\/\/seo.london\/cs\/seo-pro-it-spolecnosti\/\">internet<\/a> m\u00e1 t\u00e9m\u011b\u0159 neomezen\u00e9 zdroje pro spr\u00e1vu va\u0161ich webov\u00fdch str\u00e1nek. Dal\u0161\u00edm skv\u011bl\u00fdm zdrojem jsou e-knihy a tak\u00e9 fyzick\u00e9 knihy ve va\u0161\u00ed knihovn\u011b. <a href=\"https:\/\/seo.london\/cs\/vyuziti-online-recenzi\/\">m\u00edstn\u00ed<\/a> knihovna. Dal\u0161\u00ed mo\u017enost\u00ed (kter\u00e1 stoj\u00ed o n\u011bco v\u00edce) jsou online kurzy.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-20-choose-the-right-social-platforms\"><\/span>Marketingov\u00fd tip #20: Vyberte si spr\u00e1vn\u00e9 soci\u00e1ln\u00ed platformy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Existuje n\u011bkolik r\u016fzn\u00fdch soci\u00e1ln\u00edch platforem, na kter\u00fdch m\u016f\u017eete m\u00edt firemn\u00ed str\u00e1nku. M\u00edsto toho, abyste se sna\u017eili b\u00fdt aktivn\u00ed na v\u0161ech, vyberte si ty, kter\u00e9 budou pro va\u0161i spole\u010dnost nejp\u0159\u00ednosn\u011bj\u0161\u00ed. Zjist\u011bte, kde je va\u0161e publikum nejaktivn\u011bj\u0161\u00ed, abyste zjistili, kter\u00e9 soci\u00e1ln\u00ed platformy jsou pro v\u00e1s vhodn\u00e9.<\/p>\n<p style=\"user-select: auto;\">Omezte se na dv\u011b nebo t\u0159i soci\u00e1ln\u00ed platformy a nebojte se zbavit v\u0161ech str\u00e1nek na soci\u00e1ln\u00edch s\u00edt\u00edch, kter\u00e9 nep\u0159in\u00e1\u0161ej\u00ed v\u00fdsledky. Mezi nejobl\u00edben\u011bj\u0161\u00ed platformy soci\u00e1ln\u00edch m\u00e9di\u00ed pat\u0159\u00ed <a href=\"https:\/\/seo.london\/cs\/seo-pro-facebook\/\">Facebook<\/a>, Twitter, Instagram, Pinterest a LinkedIn. Niche soci\u00e1ln\u00ed platformy mohou fungovat pro specializovan\u00e1 odv\u011btv\u00ed. Nap\u0159\u00edklad spole\u010dnostem, kter\u00e9 se zab\u00fdvaj\u00ed undergroundovou gotickou kulturou, se m\u016f\u017ee vyplatit z\u016fstat aktivn\u00ed na Vampire Freaks, zat\u00edmco v\u011bt\u0161in\u011b spole\u010dnost\u00ed by se to nevyplatilo.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-21-keep-social-media-pages-active\"><\/span>Marketingov\u00fd tip #21: Udr\u017eujte str\u00e1nky soci\u00e1ln\u00edch m\u00e9di\u00ed aktivn\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">M\u00edt firemn\u00ed str\u00e1nky na soci\u00e1ln\u00edch s\u00edt\u00edch nic neznamen\u00e1, pokud je neudr\u017eujete aktivn\u00ed. Intern\u00ed algoritmy up\u0159ednost\u0148uj\u00ed aktivn\u00ed \u00fa\u010dty a z\u00e1kazn\u00edci, kte\u0159\u00ed najdou neaktivn\u00ed str\u00e1nky, se va\u0161\u00ed spole\u010dnosti pravd\u011bpodobn\u011b vyhnou. Pro\u010d? Neaktivn\u00ed str\u00e1nky zanech\u00e1vaj\u00ed spoustu nezodpov\u011bzen\u00fdch ot\u00e1zek a nejistotu ohledn\u011b oddanosti va\u0161\u00ed spole\u010dnosti.<\/p>\n<p style=\"user-select: auto;\">Udr\u017eovat str\u00e1nky na soci\u00e1ln\u00edch s\u00edt\u00edch aktivn\u00ed m\u016f\u017ee b\u00fdt tak jednoduch\u00e9, jako napsat ka\u017ed\u00fd den jeden jedine\u010dn\u00fd p\u0159\u00edsp\u011bvek. Kdy\u017e norm\u00e1ln\u011b proch\u00e1z\u00edte svou osobn\u00ed str\u00e1nku, hledejte vir\u00e1ln\u00ed grafiku nebo videa, kter\u00e1 by byla relevantn\u00ed pro va\u0161e publikum. Pokud je najdete, sd\u00edlejte je na sv\u00e9 firemn\u00ed str\u00e1nce.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-22-utilize-in-person-word-of-mouth-marketing\"><\/span>Marketingov\u00fd tip #22: Vyu\u017e\u00edvejte osobn\u00ed \u00fastn\u00ed marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Jako <a href=\"https:\/\/seo.london\/cs\/marketingove-chyby-malych-podniku\/\">mal\u00e9 podniky<\/a> majitel (nebo \u010dlen t\u00fdmu), m\u011bli byste v\u017edy d\u011blat marketing. Mluvte o sv\u00e9m podnik\u00e1n\u00ed s p\u0159\u00e1teli, <a href=\"https:\/\/seo.london\/cs\/seo-pro-rodinne-pravniky\/\">rodina<\/a>, soused\u00e9 a lid\u00e9, kte\u0159\u00ed projevuj\u00ed z\u00e1jem o to, na co se va\u0161e spole\u010dnost specializuje.<\/p>\n<p style=\"user-select: auto;\">Neust\u00e1l\u00fd marketing znamen\u00e1, \u017ee mus\u00edte navazovat rozhovory s n\u00e1hodn\u00fdmi lidmi. Znamen\u00e1 to tak\u00e9, \u017ee byste se m\u011bli v\u017edy obl\u00e9kat a chovat profesion\u00e1ln\u011b, abyste dob\u0159e reprezentovali svou spole\u010dnost. Noste u sebe v kapse, kabelce nebo aktovce v\u017edy n\u011bkolik vizitek.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-24-use-facebook-post-boost-effectively\"><\/span>Marketingov\u00fd tip #24: Efektivn\u00ed vyu\u017eit\u00ed funkce Facebook Post Boost<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Facebook zavedl mo\u017enost zv\u00fd\u0161it p\u0159\u00edsp\u011bvky na \u010d\u00e1stky za\u010d\u00ednaj\u00edc\u00ed na $5. Pos\u00edlen\u00fd p\u0159\u00edsp\u011bvek bude <a href=\"https:\/\/seo.london\/cs\/jak-ziskat-doporuceny-uryvek\/\">p\u0159edstaven\u00ed<\/a> v\u00edce lid\u00ed, \u010d\u00edm\u017e z\u00edskaj\u00ed v\u00edce zobrazen\u00ed a obvykle i v\u011bt\u0161\u00ed anga\u017eovanost.<\/p>\n<p style=\"user-select: auto;\">Zvy\u0161ov\u00e1n\u00ed po\u010dtu v\u0161ech p\u0159\u00edsp\u011bvk\u016f na Facebooku v\u0161ak nen\u00ed n\u00e1kladov\u011b efektivn\u00ed. Vyberte si nejd\u016fle\u017eit\u011bj\u0161\u00ed p\u0159\u00edsp\u011bvky a ka\u017ed\u00fd z nich posilujte pomoc\u00ed $10 nebo $20. Mezi d\u016fle\u017eit\u00e9 p\u0159\u00edsp\u011bvky mohou pat\u0159it p\u0159\u00edsp\u011bvky o slev\u00e1ch, velk\u00fdch v\u00fdprodej\u00edch, nov\u00fdch produktech nebo d\u00e1rc\u00edch.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-25-run-cross-platform-giveaways\"><\/span>Marketingov\u00fd tip #25: Prov\u00e1d\u011bjte d\u00e1rky nap\u0159\u00ed\u010d platformami<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">V\u0161ichni miluj\u00ed <a href=\"https:\/\/seo.london\/cs\/software-pro-seo-zdarma\/\">zdarma<\/a> a d\u00e1rkov\u00e9 p\u0159edm\u011bty jsou snadn\u00fdm zp\u016fsobem, jak z\u00edskat mnoho kr\u00e1tkodob\u00fdch upozorn\u011bn\u00ed za relativn\u011b n\u00edzkou investici. Nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed a nejefektivn\u011bj\u0161\u00ed jsou d\u00e1rky nap\u0159\u00ed\u010d platformami. Giveaway m\u016f\u017eete uspo\u0159\u00e1dat na sv\u00e9m blogu nebo prost\u0159ednictv\u00edm aplikace Rafflecopter. Pak ji sd\u00edlejte nap\u0159\u00ed\u010d kan\u00e1ly soci\u00e1ln\u00edch m\u00e9di\u00ed a prost\u0159ednictv\u00edm sv\u00e9ho <a href=\"https:\/\/seo.london\/cs\/sluzby-totality\/\">e-mail<\/a> newsletter.<\/p>\n<p style=\"user-select: auto;\">Men\u0161\u00ed d\u00e1rky mohou nab\u00edzet jednu velkou cenu a t\u0159i a\u017e p\u011bt mnohem men\u0161\u00edch cen. V\u011bt\u0161\u00ed d\u00e1rky mohou nab\u00edzet a\u017e t\u0159i velk\u00e9 ceny a dvacet men\u0161\u00edch cen. Vstupy lze z\u00edskat t\u00edm, \u017ee se v\u00e1m zal\u00edb\u00ed va\u0161e str\u00e1nka na Facebooku, budete v\u00e1s sledovat na Twitteru, zapoj\u00edte se do obsahu blogu, p\u0159ihl\u00e1s\u00edte se k odb\u011bru newsletteru nebo budete sd\u00edlet p\u0159\u00edsp\u011bvek s d\u00e1rkem.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-26-consider-outsourcing-blogging\"><\/span>Marketingov\u00fd tip #26: Zva\u017ete outsourcing blogov\u00e1n\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Mal\u00e9 marketingov\u00e9 t\u00fdmy mohou zjistit, \u017ee nemaj\u00ed dostatek \u010dasu na spln\u011bn\u00ed v\u0161ech \u00fakol\u016f. Nakonec dojde k tomu, \u017ee se rozhodnou bu\u010f najmout n\u011bkoho vlastn\u00edho, nebo n\u011bco zadat extern\u00edmu dodavateli. V\u011bt\u0161ina odborn\u00edk\u016f se shoduje na tom, \u017ee v tomto sc\u00e9n\u00e1\u0159i je n\u00e1kladov\u011b (a \u010dasov\u011b) nejefektivn\u011bj\u0161\u00ed outsourcovat blogov\u00e1n\u00ed.<\/p>\n<p style=\"user-select: auto;\">Spisovatel\u00e9 na voln\u00e9 noze jsou obvykle placeni za slovo a pouze za odvedenou pr\u00e1ci. Intern\u00ed zam\u011bstnanec by byl zpravidla placen hodinov\u011b, bez ohledu na mno\u017estv\u00ed odveden\u00e9 pr\u00e1ce. Outsourcing pot\u0159eb va\u0161\u00ed spole\u010dnosti v oblasti blogov\u00e1n\u00ed m\u016f\u017ee obecn\u011b umo\u017enit vytvo\u0159en\u00ed v\u011bt\u0161\u00edho po\u010dtu blog\u016f za m\u011bs\u00edc, ani\u017e by to st\u00e1lo plat na pln\u00fd \u00favazek. Nap\u0159\u00edklad \u010dty\u0159i blogov\u00e9 p\u0159\u00edsp\u011bvky o 500 slovech m\u011bs\u00ed\u010dn\u011b p\u0159i pr\u016fm\u011brn\u00e9 cen\u011b 5 cent\u016f za slovo stoj\u00ed va\u0161i spole\u010dnost pouze $100 m\u011bs\u00ed\u010dn\u011b.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-27-reuse-content\"><\/span>Marketingov\u00fd tip #27: Opakovan\u00e9 pou\u017eit\u00ed obsahu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Pro \u00fasp\u011b\u0161n\u00fd marketing mal\u00e9ho podniku je z\u00e1sadn\u00ed p\u0159\u00edslov\u00ed \"pracovat chyt\u0159eji, ne tvrd\u011bji\". Jedn\u00edm z nejjednodu\u0161\u0161\u00edch zp\u016fsob\u016f, jak vytvo\u0159it v\u00edce obsahu za krat\u0161\u00ed dobu, je vynechat brainstorming a znovu pou\u017e\u00edt nebo zopakovat obsah.<\/p>\n<p style=\"user-select: auto;\">To neznamen\u00e1, \u017ee budete znovu publikovat stejn\u00fd blog. M\u00edsto toho m\u016f\u017eete s\u00e9rii newsletter\u016f p\u0159em\u011bnit na video nebo informativn\u00ed p\u0159\u00edsp\u011bvek na blogu na sd\u00edlenou infografiku. Obsah videa nebo podcastu m\u016f\u017eete pou\u017e\u00edt pro p\u0159\u00edsp\u011bvek na blogu a obsah p\u0159\u00edsp\u011bvku na blogu m\u016f\u017eete prom\u011bnit v elektronickou knihu ke sta\u017een\u00ed.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-28-leverage-hashtags\"><\/span>Marketingov\u00fd tip #28: Vyu\u017eijte hashtagy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">P\u0159esto\u017ee hashtagy vznikly na Twitteru, lze je nyn\u00ed pou\u017e\u00edvat na v\u011bt\u0161in\u011b hlavn\u00edch platforem soci\u00e1ln\u00edch m\u00e9di\u00ed. Tyto zna\u010dky pom\u00e1haj\u00ed seskupovat podobn\u00e9 p\u0159\u00edsp\u011bvky a mohou pomoci dostat va\u0161e informace do pov\u011bdom\u00ed \u0161ir\u0161\u00edho, ji\u017e zainteresovan\u00e9ho publika.<\/p>\n<p style=\"user-select: auto;\">Chcete-li vytvo\u0159it hashtagy, pou\u017eijte symbol libry (#) a zadejte slovo nebo fr\u00e1zi bez mezer. M\u016f\u017eete nap\u0159\u00edklad pou\u017e\u00edt #contentmarketing nebo #affordablepromdresses. Sna\u017ete se v \u017e\u00e1dn\u00e9m p\u0159\u00edsp\u011bvku nepou\u017e\u00edvat v\u00edce ne\u017e t\u0159i hashtagy, proto\u017ee to m\u016f\u017ee zt\u00ed\u017eit jejich \u010dten\u00ed.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-29-create-a-loyalty-program\"><\/span>Marketingov\u00fd tip #29: Vytvo\u0159te v\u011brnostn\u00ed program<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">V\u011brnostn\u00ed program nab\u00edz\u00ed va\u0161\u00ed c\u00edlov\u00e9 skupin\u011b pob\u00eddku k opakovan\u00e9mu n\u00e1kupu. Existuje mnoho zp\u016fsob\u016f, jak v\u011brnostn\u00ed program nastavit, ale stup\u0148ovit\u00e1 odm\u011bna je obvykle nej\u00fa\u010dinn\u011bj\u0161\u00ed. Odstup\u0148ovan\u00fd program odm\u011bn nab\u00edz\u00ed z\u00e1kazn\u00edk\u016fm body za ka\u017ed\u00fd nov\u00fd n\u00e1kup. Tyto body mohou z\u00e1kazn\u00edci pou\u017e\u00edt na odm\u011bnu podle sv\u00e9ho v\u00fdb\u011bru, kterou m\u016f\u017ee b\u00fdt sleva z celkov\u00e9 ceny n\u00e1kupu nebo v\u00fdb\u011br drobn\u00fdch produkt\u016f v\u00fdm\u011bnou za body.<\/p>\n<p style=\"user-select: auto;\">M\u016f\u017eete nap\u0159\u00edklad nab\u00eddnout jeden bod za ka\u017ed\u00fdch $10 utracen\u00fdch ve va\u0161em podniku. P\u0159i 100 bodech si va\u0161i z\u00e1kazn\u00edci mohou vybrat, zda z\u00edskaj\u00ed slevu 10% z celkov\u00e9 ceny n\u00e1kupu $10 nebo v\u00edce, nebo zda budou pokra\u010dovat ve spo\u0159en\u00ed za lep\u0161\u00ed odm\u011bnu.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-30-offer-discounts-for-email-subscribers\"><\/span>Marketingov\u00fd tip #30: Nab\u00eddn\u011bte slevy pro odb\u011bratele e-mailu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Seznam odb\u011bratel\u016f e-mailu zahrnuje prvn\u00ed osoby, kter\u00e9 dost\u00e1vaj\u00ed v\u0161echny va\u0161e d\u016fle\u017eit\u00e9 informace. I kdybyste stejn\u00e9 informace sd\u00edleli prost\u0159ednictv\u00edm newsletteru sou\u010dasn\u011b s va\u0161imi \u00fa\u010dty na soci\u00e1ln\u00edch s\u00edt\u00edch a blogem, je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee e-mailov\u00ed odb\u011bratel\u00e9 informace spot\u0159ebuj\u00ed okam\u017eit\u011b, proto\u017ee jim byly zasl\u00e1ny p\u0159\u00edmo.<\/p>\n<p style=\"user-select: auto;\">Velk\u00fd seznam aktivn\u00edch e-mailov\u00fdch odb\u011bratel\u016f m\u016f\u017ee m\u00edt z\u00e1sadn\u00ed vliv na to, jak dob\u0159e se v\u00e1m bude prod\u00e1vat. Nab\u00eddka pob\u00eddky za p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru newsletteru m\u016f\u017ee pomoci pom\u011brn\u011b rychle zv\u00fd\u0161it celkov\u00fd po\u010det odb\u011bratel\u016f. Nab\u00edzen\u00e1 sleva nemus\u00ed b\u00fdt vysok\u00e1, aby byla \u00fa\u010dinn\u00e1. Dob\u0159e funguje nab\u00eddka 5% a\u017e 10% z ceny p\u0159\u00ed\u0161t\u00edho n\u00e1kupu.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-31-engage-with-your-audience\"><\/span>Marketingov\u00fd tip #31: Zapojte sv\u00e9 publikum<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Jedn\u00edm ze z\u00e1klad\u016f p\u0159\u00edchoz\u00edho marketingu je interakce s c\u00edlovou skupinou. P\u0159\u00edchoz\u00ed marketing je nov\u00fd p\u0159\u00edstup, kter\u00fd klade v\u011bt\u0161\u00ed d\u016fraz na komunikaci s publikem a jeho informov\u00e1n\u00ed oproti taktice tvrd\u00e9ho prodeje v r\u00e1mci odchoz\u00edho marketingu. Zapojen\u00ed c\u00edlov\u00e9ho publika v n\u011bm vyvol\u00e1 pocit, \u017ee si ho v\u00e1\u017e\u00edte, a vytvo\u0159\u00ed silnou loajalitu k firm\u011b.<\/p>\n<p style=\"user-select: auto;\">Snadn\u00fdm zp\u016fsobem, jak zv\u00fd\u0161it anga\u017eovanost spole\u010dnosti u publika, je lajkov\u00e1n\u00ed v\u0161ech koment\u00e1\u0159\u016f k p\u0159\u00edsp\u011bvk\u016fm na blogu a na kan\u00e1lech soci\u00e1ln\u00edch m\u00e9di\u00ed. D\u00e1le vytvo\u0159te denn\u00ed reakce na koment\u00e1\u0159e <a href=\"https:\/\/seo.london\/cs\/co-je-hlavnim-cilem-vyhledavace\/\">c\u00edl<\/a> pro \u010dleny marketingov\u00e9ho t\u00fdmu. M\u016f\u017ee j\u00edt o mal\u00fd c\u00edl, nap\u0159\u00edklad odpov\u011bd\u011bt na deset nebo dvacet koment\u00e1\u0159\u016f nap\u0159\u00ed\u010d kan\u00e1ly. Pokud v\u00e1\u0161 marketingov\u00fd t\u00fdm tvo\u0159\u00ed celkem t\u0159i lid\u00e9, m\u016f\u017ee to znamenat t\u0159icet a\u017e \u0161edes\u00e1t celkov\u00fdch reakc\u00ed na koment\u00e1\u0159e denn\u011b.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-32-get-active-on-relevant-forums\"><\/span>Marketingov\u00fd tip #32: Bu\u010fte aktivn\u00ed na relevantn\u00edch f\u00f3rech<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Na internetu je dnes nep\u0159ebern\u00e9 mno\u017estv\u00ed odborn\u00fdch f\u00f3r. Tato f\u00f3ra umo\u017e\u0148uj\u00ed pr\u016fm\u011brn\u00fdm lidem <a href=\"https:\/\/seo.london\/cs\/jak-optimalizovat-pro-hlasove-vyhledavani\/\">hlas<\/a> ot\u00e1zky pro odborn\u00edky. \u00da\u010dast\u00ed na jednom nebo dvou relevantn\u00edch f\u00f3rech m\u016f\u017eete svou firmu prezentovat jako odborn\u00edka ve sv\u00e9m oboru a z\u00e1rove\u0148 budovat zp\u011btn\u00e9 odkazy.<\/p>\n<p style=\"user-select: auto;\">Chcete-li zajistit budov\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f, nastavte si podpis na f\u00f3ru je\u0161t\u011b p\u0159ed odesl\u00e1n\u00edm p\u0159\u00edsp\u011bvku. Uve\u010fte sv\u00e9 jm\u00e9no, n\u00e1zev spole\u010dnosti, profesn\u00ed titul a webov\u00e9 str\u00e1nky. <a href=\"https:\/\/seo.london\/cs\/mistni-vyhledavani-bez-fyzicke-adresy\/\">adresa<\/a>. Pokud m\u00e1te obsah, kter\u00fd se vztahuje k ot\u00e1zce zadavatele, m\u016f\u017eete do odpov\u011bdi zahrnout odkaz na tento obsah.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-33-connect-with-other-companies-in-your-industry\"><\/span>Marketingov\u00fd tip #33: Spojte se s ostatn\u00edmi spole\u010dnostmi ve va\u0161em oboru<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Nem\u016f\u017eete se d\u00edvat na ka\u017edou jinou spole\u010dnost ve sv\u00e9m oboru jako na. <a href=\"https:\/\/seo.london\/cs\/analyza-konkurence-na-webovych-strankach\/\">konkurent<\/a>. Nebo sp\u00ed\u0161e, nem\u016f\u017eete se d\u00edvat na to, \u017ee m\u00e1te konkurenci jako na <a href=\"https:\/\/seo.london\/cs\/spatne-pro-seo\/\">\u0161patn\u00fd<\/a> v\u011bc. Jeliko\u017e ostatn\u00ed spole\u010dnosti ve va\u0161em oboru budou pravd\u011bpodobn\u011b c\u00edlit na stejn\u00e9 publikum jako vy, m\u016f\u017ee v\u00e1m partnerstv\u00ed s nimi v\u00fdrazn\u011b pomoci.<\/p>\n<p style=\"user-select: auto;\">P\u0159i spolupr\u00e1ci s jin\u00fdmi spole\u010dnostmi ve va\u0161em oboru souhlas\u00edte se sd\u00edlen\u00edm jejich d\u016fle\u017eit\u00fdch informac\u00ed v\u00fdm\u011bnou za to, \u017ee oni budou sd\u00edlet ty va\u0161e. M\u016f\u017eete tak\u00e9 po\u0159\u00e1dat v\u00fdprodeje ve v\u00edce obchodech, slevy nebo d\u00e1rky.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-34-invest-in-company-swag\"><\/span>Marketingov\u00fd tip #34: Investujte do firemn\u00edho vybaven\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">\"Firemn\u00edmi p\u0159edm\u011bty\" se rozum\u00ed p\u0159edm\u011bty s va\u0161\u00ed firemn\u00ed zna\u010dkou. Tyto p\u0159edm\u011bty se rozd\u00e1vaj\u00ed zdarma na akc\u00edch, p\u0159i rozd\u00e1v\u00e1n\u00ed d\u00e1rk\u016f nebo i jen v obchod\u011b. P\u0159i n\u00e1kupu online nebo ve va\u0161\u00ed fyzick\u00e9 prodejn\u011b (pokud je to mo\u017en\u00e9) m\u016f\u017eete zahrnout mal\u00fd swag p\u0159edm\u011bt. Mezi obl\u00edben\u00e9 swagov\u00e9 p\u0159edm\u011bty pat\u0159\u00ed samolepky, magnetky, pera, tu\u017eky, stresov\u00e9 m\u00ed\u010dky, kl\u00ed\u010denky nebo z\u00e1lo\u017eky. Mezi dal\u0161\u00ed n\u00e1pady pat\u0159\u00ed prav\u00edtka, \u0161\u00e1lky na k\u00e1vu, z\u00e1pisn\u00edky, pl\u00e1nova\u010de, opakovan\u011b pou\u017eiteln\u00e9 l\u00e1hve na vodu nebo dokonce ta\u0161ky.<\/p>\n<p style=\"user-select: auto;\">Aby se firemn\u00ed swag v\u00edce <a href=\"https:\/\/seo.london\/cs\/seo-agentura-v-londyne\/\">cenov\u011b dostupn\u00e9<\/a>, sledujte webov\u00e9 str\u00e1nky se slevami, jako je Groupon. Spole\u010dnosti jako Vista Print \u010dasto na t\u011bchto slevov\u00fdch webech po\u0159\u00e1daj\u00ed akce, p\u0159i kter\u00fdch mohou firmy z\u00edskat dvakr\u00e1t v\u00edce, ne\u017e za kolik zaplatily. Nap\u0159\u00edklad m\u016f\u017eete zaplatit $100 za $200 kreditu do obchodu. P\u0159\u00edpadn\u011b m\u016f\u017eete naj\u00edt levn\u011bj\u0161\u00ed polo\u017eky (nap\u0159\u00edklad pera nebo tu\u017eky) ve velk\u00e9m za v\u00fdrazn\u011b ni\u017e\u0161\u00ed cenu za kus.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"marketing-tip-35-online-facebook-events\"><\/span>Marketingov\u00fd tip #35: Online ud\u00e1losti na Facebooku<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Po\u0159\u00e1d\u00e1n\u00ed online ud\u00e1lost\u00ed na Facebooku m\u016f\u017ee na kr\u00e1tkou dobu v\u00fdrazn\u011b zv\u00fd\u0161it po\u010det lajk\u016f a hodnocen\u00ed zapojen\u00ed va\u0161\u00ed spole\u010dnosti. Sv\u00e9 kontakty za\u010dn\u011bte zv\u00e1t alespo\u0148 jeden a\u017e dva t\u00fddny p\u0159ed pl\u00e1novan\u00fdm po\u0159\u00e1d\u00e1n\u00edm. Po\u017e\u00e1dejte ty, kte\u0159\u00ed potvrd\u00ed RSVP, aby pozvali sv\u00e9 kontakty. Spu\u0161t\u011bn\u00ed p\u0159ed akc\u00ed rozd\u00e1v\u00e1n\u00ed pozv\u00e1nek m\u016f\u017ee pomoci v\u00fdrazn\u011b zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost.<\/p>\n<p style=\"user-select: auto;\">B\u011bhem akce m\u016f\u017eete rozd\u00e1vat ceny za v\u00edt\u011bzn\u00e9 hry. Obl\u00edbenou mo\u017enost\u00ed je po\u0159\u00e1d\u00e1n\u00ed sezen\u00ed s ot\u00e1zkami a odpov\u011b\u010fmi s majitelem spole\u010dnosti nebo jin\u00fdmi vysoce postaven\u00fdmi \u010dleny spole\u010dnosti. P\u0159esto\u017ee v pr\u016fb\u011bhu akce m\u016f\u017eete (a m\u011bli byste) spustit \u0159adu drobn\u00fdch d\u00e1rk\u016f, na konci by m\u011bla b\u00fdt nab\u00eddnuta jedna velk\u00e1 cena. Tato cena by m\u011bla v pr\u016fm\u011bru alespo\u0148 t\u0159ikr\u00e1t a\u017e p\u011btkr\u00e1t p\u0159evy\u0161ovat hodnotu va\u0161ich men\u0161\u00edch d\u00e1rkov\u00fdch p\u0159edm\u011bt\u016f. Pokud jsou va\u0161e men\u0161\u00ed d\u00e1rkov\u00e9 p\u0159edm\u011bty v pr\u016fm\u011bru $10 v. <a href=\"https:\/\/seo.london\/cs\/kolik-stoji-seo-ve-velke-britanii\/\">n\u00e1klady<\/a>, va\u0161e hlavn\u00ed cena by m\u011bla m\u00edt hodnotu minim\u00e1ln\u011b $30 a\u017e $50, abyste vzbudili z\u00e1jem.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Z\u00e1v\u011br<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">P\u0159esto\u017ee mal\u00e9 podniky nemaj\u00ed k dispozici takov\u00e9 zdroje jako v\u011bt\u0161\u00ed spole\u010dnosti, maj\u00ed k dispozici \u0161irok\u00e9 marketingov\u00e9 mo\u017enosti. V\u00fd\u0161e uveden\u00e9 marketingov\u00e9 techniky mohou mal\u00fdm firm\u00e1m pomoci naplnit marketingov\u00e9 rozpo\u010dty a z\u00e1rove\u0148 zajistit, aby jejich \u00fasil\u00ed bylo n\u00e1kladov\u011b efektivn\u00ed a zam\u011b\u0159en\u00e9 na v\u00fdsledky. I kdy\u017e mohou vy\u017eadovat trochu v\u00edce \u00fasil\u00ed, v\u00fd\u0161e uveden\u00e9 n\u00e1kladov\u011b efektivn\u00ed marketingov\u00e9 techniky stoj\u00ed za vynalo\u017een\u00fd \u010das.<\/p>\n<p style=\"user-select: auto;\">V\u00fd\u0161e uveden\u00e9 tipy mohou podnik\u016fm \u00fa\u010dinn\u011b pomoci p\u0159i zav\u00e1d\u011bn\u00ed lep\u0161\u00edch strategi\u00ed SEO. Nezapome\u0148te, \u017ee marketingov\u00e9 techniky, jako je optimalizace pro vyhled\u00e1va\u010de, si mohou vy\u017e\u00e1dat ur\u010dit\u00fd \u010das, ne\u017e za\u010dnete pozorovat v\u00fdsledky, proto se nenechte odradit. Postupn\u011b lep\u0161\u00ed SEO zajist\u00ed prudk\u00fd n\u00e1r\u016fst prodeje i zapojen\u00ed, pokud tomu v\u011bnujete \u010das a \u00fasil\u00ed.<\/p>","protected":false},"excerpt":{"rendered":"<p>Men\u0161\u00ed marketingov\u00fd rozpo\u010det v\u0161ak neznamen\u00e1, \u017ee by snahy musely b\u00fdt m\u00e9n\u011b efektivn\u00ed nebo zam\u011b\u0159en\u00e9 na v\u00fdsledky.<\/p>","protected":false},"author":6,"featured_media":9923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-9922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 30 Marketing Tips for Small Business - SEO.London<\/title>\n<meta name=\"description\" content=\"A smaller marketing budget doesn&#039;t mean efforts need to be any less effective or results-driven, however.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Tips for Small Business\" \/>\n<meta property=\"og:description\" content=\"A smaller marketing budget doesn&#039;t mean efforts need to be any less effective or results-driven, however.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-07T14:18:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T11:45:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/06\/Marketing-Tips-for-Small-Business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Marketing Tips for Small Business\" \/>\n<meta name=\"twitter:description\" content=\"A smaller marketing budget doesn&#039;t mean efforts need to be any less effective or results-driven, however.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/06\/Marketing-Tips-for-Small-Business.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minut\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"30 nejlep\u0161\u00edch marketingov\u00fdch tip\u016f pro mal\u00e9 firmy - 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