{"id":9320,"date":"2021-03-07T14:53:45","date_gmt":"2021-03-07T14:53:45","guid":{"rendered":"https:\/\/seolondonstg.wpengine.com\/?p=9320"},"modified":"2022-12-28T11:44:43","modified_gmt":"2022-12-28T11:44:43","slug":"indexace-mobile-first","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/indexace-mobile-first\/","title":{"rendered":"Indexov\u00e1n\u00ed na prvn\u00edm m\u00edst\u011b pro mobiln\u00ed za\u0159\u00edzen\u00ed"},"content":{"rendered":"<p style=\"text-align: justify;\">Citace:<\/p>\n<blockquote style=\"user-select: auto;\">\n<p style=\"user-select: auto;\">Nep\u0159e\u017eije nejsiln\u011bj\u0161\u00ed z druh\u016f, ale ten, kter\u00fd se nejl\u00e9pe p\u0159izp\u016fsob\u00ed zm\u011bn\u00e1m.<br style=\"user-select: auto;\" \/>- P\u0159isuzov\u00e1no Charlesi Darwinovi<\/p>\n<\/blockquote>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"adapting-to-changing-user-behaviors\"><\/span>P\u0159izp\u016fsoben\u00ed m\u011bn\u00edc\u00edmu se chov\u00e1n\u00ed u\u017eivatel\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/indexace-mobile-first\/#adapting-to-changing-user-behaviors\" title=\"P\u0159izp\u016fsoben\u00ed m\u011bn\u00edc\u00edmu se chov\u00e1n\u00ed u\u017eivatel\u016f\">P\u0159izp\u016fsoben\u00ed m\u011bn\u00edc\u00edmu se chov\u00e1n\u00ed u\u017eivatel\u016f<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/indexace-mobile-first\/#the-internet-is-still-relatively-new-and-is-still-evolving-when-people-search-the-internet-they-no-longer-sit-down-at-their-computers-and-type-out-carefully-worded-search-queries-since-2017-about-half-of-internet-users-are-using-their-mobile-devices-instead-of-their-computers-to-search-the-internet\" title=\"Internet je st\u00e1le relativn\u011b nov\u00fd a st\u00e1le se vyv\u00edj\u00ed. Kdy\u017e lid\u00e9 vyhled\u00e1vaj\u00ed na internetu, u\u017e nesed\u00ed u po\u010d\u00edta\u010de a nep\u00ed\u0161ou pe\u010dliv\u011b formulovan\u00e9 vyhled\u00e1vac\u00ed dotazy. Od roku 2017 p\u0159ibli\u017en\u011b polovina u\u017eivatel\u016f internetu pou\u017e\u00edv\u00e1 k vyhled\u00e1v\u00e1n\u00ed na internetu m\u00edsto po\u010d\u00edta\u010de mobiln\u00ed za\u0159\u00edzen\u00ed.\">Internet je st\u00e1le relativn\u011b nov\u00fd a st\u00e1le se vyv\u00edj\u00ed. Kdy\u017e lid\u00e9 vyhled\u00e1vaj\u00ed na internetu, u\u017e nesed\u00ed u po\u010d\u00edta\u010de a nep\u00ed\u0161ou pe\u010dliv\u011b formulovan\u00e9 vyhled\u00e1vac\u00ed dotazy. Od roku 2017 p\u0159ibli\u017en\u011b polovina u\u017eivatel\u016f internetu pou\u017e\u00edv\u00e1 k vyhled\u00e1v\u00e1n\u00ed na internetu m\u00edsto po\u010d\u00edta\u010de mobiln\u00ed za\u0159\u00edzen\u00ed.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/indexace-mobile-first\/#as-users-change-the-way-they-search-the-internet-search-engines-must-change-the-ways-they-index-content-in-order-to-show-the-most-relevant-and-helpful-results-this-means-you-must-constantly-change-the-way-you-organize-and-present-information-through-your-website-if-you-want-to-rank-higher-in-search-results\" title=\"S t\u00edm, jak u\u017eivatel\u00e9 m\u011bn\u00ed zp\u016fsob vyhled\u00e1v\u00e1n\u00ed na internetu, mus\u00ed vyhled\u00e1va\u010de m\u011bnit zp\u016fsoby indexov\u00e1n\u00ed obsahu, aby zobrazovaly co nejrelevantn\u011bj\u0161\u00ed a neju\u017eite\u010dn\u011bj\u0161\u00ed v\u00fdsledky. To znamen\u00e1, \u017ee pokud chcete z\u00edskat vy\u0161\u0161\u00ed pozice ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, mus\u00edte neust\u00e1le m\u011bnit zp\u016fsob organizace a prezentace informac\u00ed prost\u0159ednictv\u00edm sv\u00fdch webov\u00fdch str\u00e1nek.\">S t\u00edm, jak u\u017eivatel\u00e9 m\u011bn\u00ed zp\u016fsob vyhled\u00e1v\u00e1n\u00ed na internetu, mus\u00ed vyhled\u00e1va\u010de m\u011bnit zp\u016fsoby indexov\u00e1n\u00ed obsahu, aby zobrazovaly co nejrelevantn\u011bj\u0161\u00ed a neju\u017eite\u010dn\u011bj\u0161\u00ed v\u00fdsledky. To znamen\u00e1, \u017ee pokud chcete z\u00edskat vy\u0161\u0161\u00ed pozice ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, mus\u00edte neust\u00e1le m\u011bnit zp\u016fsob organizace a prezentace informac\u00ed prost\u0159ednictv\u00edm sv\u00fdch webov\u00fdch str\u00e1nek.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/cs\/indexace-mobile-first\/#desktop-and-desktop-light-websites\" title=\"Webov\u00e9 str\u00e1nky pro stoln\u00ed po\u010d\u00edta\u010de a lehk\u00e9 webov\u00e9 str\u00e1nky pro stoln\u00ed po\u010d\u00edta\u010de\">Webov\u00e9 str\u00e1nky pro stoln\u00ed po\u010d\u00edta\u010de a lehk\u00e9 webov\u00e9 str\u00e1nky pro stoln\u00ed po\u010d\u00edta\u010de<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/cs\/indexace-mobile-first\/#googles-mobile-first-indexing-strategy\" title=\"Strategie spole\u010dnosti Google pro indexov\u00e1n\u00ed podle mobiln\u00edch za\u0159\u00edzen\u00ed\">Strategie spole\u010dnosti Google pro indexov\u00e1n\u00ed podle mobiln\u00edch za\u0159\u00edzen\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/cs\/indexace-mobile-first\/#how-to-enable-mobile-first-indexing\" title=\"Jak povolit indexov\u00e1n\u00ed mobile first:\">Jak povolit indexov\u00e1n\u00ed mobile first:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/cs\/indexace-mobile-first\/#1-redesign-your-website\" title=\"1. P\u0159epracujte sv\u00e9 webov\u00e9 str\u00e1nky\">1. P\u0159epracujte sv\u00e9 webov\u00e9 str\u00e1nky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/cs\/indexace-mobile-first\/#2-adapt-your-website\" title=\"2. P\u0159izp\u016fsobte sv\u00e9 webov\u00e9 str\u00e1nky\">2. P\u0159izp\u016fsobte sv\u00e9 webov\u00e9 str\u00e1nky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/cs\/indexace-mobile-first\/#3-responsive-websites-and-mobile-first-indexing\" title=\"3. Responzivn\u00ed webov\u00e9 str\u00e1nky a indexace Mobile First\">3. Responzivn\u00ed webov\u00e9 str\u00e1nky a indexace Mobile First<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/cs\/indexace-mobile-first\/#4-content-management-systems-eg-wordpress\" title=\"4. Syst\u00e9my pro spr\u00e1vu obsahu (nap\u0159. WordPress)\">4. Syst\u00e9my pro spr\u00e1vu obsahu (nap\u0159. WordPress)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/cs\/indexace-mobile-first\/#5-web-development-toolkits-eg-bootstrap\" title=\"5. Sady n\u00e1stroj\u016f pro v\u00fdvoj webov\u00fdch str\u00e1nek (nap\u0159. Bootstrap)\">5. Sady n\u00e1stroj\u016f pro v\u00fdvoj webov\u00fdch str\u00e1nek (nap\u0159. Bootstrap)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/cs\/indexace-mobile-first\/#6-tools-to-test-your-mobile-friendly-design\" title=\"6. N\u00e1stroje pro testov\u00e1n\u00ed designu vhodn\u00e9ho pro mobiln\u00ed za\u0159\u00edzen\u00ed\">6. N\u00e1stroje pro testov\u00e1n\u00ed designu vhodn\u00e9ho pro mobiln\u00ed za\u0159\u00edzen\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/cs\/indexace-mobile-first\/#7-fast-loading-websites\" title=\"7. Rychl\u00e9 na\u010d\u00edt\u00e1n\u00ed webov\u00fdch str\u00e1nek\">7. Rychl\u00e9 na\u010d\u00edt\u00e1n\u00ed webov\u00fdch str\u00e1nek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/seo.london\/cs\/indexace-mobile-first\/#8-how-a-website-is-processed\" title=\"8. Jak se zpracov\u00e1vaj\u00ed webov\u00e9 str\u00e1nky\">8. Jak se zpracov\u00e1vaj\u00ed webov\u00e9 str\u00e1nky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/seo.london\/cs\/indexace-mobile-first\/#9-images-and-google-mobile-first-indexing\" title=\"9. Obr\u00e1zky a Google Mobile First Indexing\">9. Obr\u00e1zky a Google Mobile First Indexing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/seo.london\/cs\/indexace-mobile-first\/#10-code-and-google-mobile-first-indexing\" title=\"10. K\u00f3d a Google Mobile First Indexing\">10. K\u00f3d a Google Mobile First Indexing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/seo.london\/cs\/indexace-mobile-first\/#11-background-loading-and-google-mobile-first-indexing\" title=\"11. Na\u010d\u00edt\u00e1n\u00ed na pozad\u00ed a Google Mobile First Indexing\">11. Na\u010d\u00edt\u00e1n\u00ed na pozad\u00ed a Google Mobile First Indexing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/seo.london\/cs\/indexace-mobile-first\/#12-speed-measurement-and-improvement-tools\" title=\"12. N\u00e1stroje pro m\u011b\u0159en\u00ed a zlep\u0161ov\u00e1n\u00ed rychlosti\">12. N\u00e1stroje pro m\u011b\u0159en\u00ed a zlep\u0161ov\u00e1n\u00ed rychlosti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/seo.london\/cs\/indexace-mobile-first\/#13-adapt-to-survive\" title=\"13. P\u0159izp\u016fsobte se, abyste p\u0159e\u017eili\">13. P\u0159izp\u016fsobte se, abyste p\u0159e\u017eili<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-internet-is-still-relatively-new-and-is-still-evolving-when-people-search-the-internet-they-no-longer-sit-down-at-their-computers-and-type-out-carefully-worded-search-queries-since-2017-about-half-of-internet-users-are-using-their-mobile-devices-instead-of-their-computers-to-search-the-internet\"><\/span>Internet je st\u00e1le relativn\u011b nov\u00fd a st\u00e1le se vyv\u00edj\u00ed. Kdy\u017e lid\u00e9 vyhled\u00e1vaj\u00ed na internetu, u\u017e nesed\u00ed u po\u010d\u00edta\u010de a nep\u00ed\u0161ou pe\u010dliv\u011b formulovan\u00e9 vyhled\u00e1vac\u00ed dotazy. Od roku 2017 p\u0159ibli\u017en\u011b polovina u\u017eivatel\u016f internetu pou\u017e\u00edv\u00e1 k vyhled\u00e1v\u00e1n\u00ed na internetu m\u00edsto po\u010d\u00edta\u010de mobiln\u00ed za\u0159\u00edzen\u00ed.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"as-users-change-the-way-they-search-the-internet-search-engines-must-change-the-ways-they-index-content-in-order-to-show-the-most-relevant-and-helpful-results-this-means-you-must-constantly-change-the-way-you-organize-and-present-information-through-your-website-if-you-want-to-rank-higher-in-search-results\"><\/span>S t\u00edm, jak u\u017eivatel\u00e9 m\u011bn\u00ed zp\u016fsob vyhled\u00e1v\u00e1n\u00ed na internetu, mus\u00ed vyhled\u00e1va\u010de m\u011bnit zp\u016fsoby indexov\u00e1n\u00ed obsahu, aby zobrazovaly co nejrelevantn\u011bj\u0161\u00ed a neju\u017eite\u010dn\u011bj\u0161\u00ed v\u00fdsledky. To znamen\u00e1, \u017ee pokud chcete z\u00edskat vy\u0161\u0161\u00ed pozice ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, mus\u00edte neust\u00e1le m\u011bnit zp\u016fsob organizace a prezentace informac\u00ed prost\u0159ednictv\u00edm sv\u00fdch webov\u00fdch str\u00e1nek.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">A\u010dkoli se to v jednotliv\u00fdch regionech li\u0161\u00ed, p\u0159ibli\u017en\u011b polovina z nich <a href=\"https:\/\/seo.london\/cs\/globalni-vyhledavani\/\">glob\u00e1ln\u00ed<\/a> u\u017eivatel\u00e9 p\u0159istupuj\u00ed k <a href=\"https:\/\/seo.london\/cs\/seo-pro-it-spolecnosti\/\">Internet<\/a> pomoc\u00ed mobiln\u00edho za\u0159\u00edzen\u00ed, uv\u00e1d\u00ed Statista.<\/p>\n<p style=\"text-align: justify;\">To p\u0159edstavuje v\u00fdznamn\u00fd <a href=\"https:\/\/seo.london\/cs\/jak-zvysit-navstevnost-svych-webovych-stranek-bez-seo\/\">zv\u00fd\u0161it<\/a> z p\u0159ibli\u017en\u011b 30 procent v roce 2015. Pokud byly va\u0161e webov\u00e9 str\u00e1nky navr\u017eeny pro stoln\u00ed po\u010d\u00edta\u010de nebo nem\u00e1te str\u00e1nky p\u0159izp\u016fsoben\u00e9 pro mobiln\u00ed za\u0159\u00edzen\u00ed, m\u016f\u017eete o\u010dek\u00e1vat, \u017ee se va\u0161e <a href=\"https:\/\/seo.london\/cs\/jak-provadet-pokrocile-vyhledavani-v-googlu\/\">vyhled\u00e1v\u00e1n\u00ed<\/a> v\u00fdsledky hodnocen\u00ed ve vyhled\u00e1va\u010d\u00edch \u010dasem klesaj\u00ed.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"desktop-and-desktop-light-websites\"><\/span>Webov\u00e9 str\u00e1nky pro stoln\u00ed po\u010d\u00edta\u010de a lehk\u00e9 webov\u00e9 str\u00e1nky pro stoln\u00ed po\u010d\u00edta\u010de<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Webov\u00e9 str\u00e1nky byly p\u016fvodn\u011b vyv\u00edjeny s p\u0159edpokladem, \u017ee lid\u00e9 budou k internetu p\u0159istupovat ze stoln\u00edho po\u010d\u00edta\u010de. To umo\u017enilo <a href=\"https:\/\/seo.london\/cs\/nejlepsi-seo-spolecnosti-uk\/\">spole\u010dnosti<\/a> vytv\u00e1\u0159et webov\u00e9 str\u00e1nky, kter\u00e9 obsahuj\u00ed slo\u017eitou programovou logiku, je\u017e se v prohl\u00ed\u017ee\u010di na stoln\u00edm po\u010d\u00edta\u010di velmi rychle na\u010dte a zpracuje.<\/p>\n<p style=\"text-align: justify;\">S p\u0159echodem u\u017eivatel\u016f na pou\u017e\u00edv\u00e1n\u00ed telefon\u016f a tablet\u016f se v\u0161ak tyto webov\u00e9 str\u00e1nky \u010dasto nedok\u00e1\u017eou v prohl\u00ed\u017ee\u010di mobiln\u00edho za\u0159\u00edzen\u00ed rychle na\u010d\u00edst a zpracovat.<br style=\"user-select: auto;\" \/>N\u011bkter\u00e9 spole\u010dnosti proto vytvo\u0159ily \"odleh\u010den\u00e9\" verze sv\u00fdch webov\u00fdch str\u00e1nek, kter\u00e9 se v mobiln\u00edm za\u0159\u00edzen\u00ed na\u010dtou a zpracuj\u00ed v p\u0159im\u011b\u0159en\u00e9m \u010dase. P\u0159i vytv\u00e1\u0159en\u00ed t\u011bchto verz\u00ed mus\u00ed spole\u010dnosti \u010dasto eliminovat mnoho funkc\u00ed a mo\u017enost\u00ed verz\u00ed pro stoln\u00ed po\u010d\u00edta\u010de.<\/p>\n<p style=\"text-align: justify;\">Kdy\u017e u\u017eivatel p\u0159istupuje na webovou str\u00e1nku, webov\u00e1 str\u00e1nka ur\u010d\u00ed druh pou\u017e\u00edvan\u00e9ho za\u0159\u00edzen\u00ed a u\u017eivateli mobiln\u00edho za\u0159\u00edzen\u00ed zobraz\u00ed jinou sadu webov\u00fdch str\u00e1nek ne\u017e u\u017eivateli stoln\u00edho po\u010d\u00edta\u010de.<\/p>\n<p style=\"text-align: justify;\">P\u0159edstavte si, \u017ee na sv\u00e9m mobiln\u00edm telefonu vyhled\u00e1v\u00e1te ve slu\u017eb\u011b Google. <a href=\"https:\/\/seo.london\/cs\/mistni-obchodni-hovory\/\">telefon<\/a> a zobrazen\u00ed v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 jsou p\u0159esn\u011b <a href=\"https:\/\/seo.london\/cs\/budovani-odkazu-jak-co-delat-donts\/\">co<\/a> kter\u00e9 hled\u00e1te. Po kliknut\u00ed na v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed se v\u0161ak nezobraz\u00ed to, co bylo uvedeno ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Nam\u00edsto toho se v\u00e1m zobraz\u00ed zkr\u00e1cen\u00e1 verze toho, co jste o\u010dek\u00e1vali, proto\u017ee web v\u00e1m nab\u00eddl jinou sadu webov\u00fdch str\u00e1nek, kdy\u017e zjistil, \u017ee pou\u017e\u00edv\u00e1te mobiln\u00ed za\u0159\u00edzen\u00ed.<\/p>\n<p style=\"text-align: justify;\">Pr\u016fm\u011brn\u00fd u\u017eivatel z t\u00e9to nedostate\u010dnosti vin\u00ed spole\u010dnost Google, proto\u017ee ta <a href=\"https:\/\/seo.london\/cs\/obsah-marketing-seo-sluzby\/\">obsah<\/a> neodpov\u00edd\u00e1 tomu, co je pops\u00e1no ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"googles-mobile-first-indexing-strategy\"><\/span>Strategie spole\u010dnosti Google pro indexov\u00e1n\u00ed podle mobiln\u00edch za\u0159\u00edzen\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Pr\u00e1v\u011b z tohoto d\u016fvodu spole\u010dnost Google ozn\u00e1mila index mobile-first. <a href=\"https:\/\/seo.london\/cs\/londynska-seo-strategie\/\">strategie<\/a> v b\u0159eznu 2018. Sp\u00ed\u0161e ne\u017e <a href=\"https:\/\/seo.london\/cs\/jak-primet-google-aby-rychleji-indexoval-vase-stranky\/\">indexov\u00e1n\u00ed<\/a> desktopov\u00fdch verz\u00ed webov\u00fdch str\u00e1nek, Google za\u010dal indexovat mobiln\u00ed verze. V \u010dervenci 2018 za\u010dala spole\u010dnost Google pou\u017e\u00edvat tak\u00e9 <a href=\"https:\/\/seo.london\/cs\/ovlivnuje-rychlost-stranky-seo\/\">rychlost str\u00e1nky<\/a> v mobiln\u00edm vyhled\u00e1v\u00e1n\u00ed, <a href=\"https:\/\/seo.london\/cs\/eskortni-seo-sluzby\/\">kter\u00fd<\/a> znamen\u00e1, \u017ee p\u0159i \u0159azen\u00ed v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed up\u0159ednost\u0148uje webov\u00e9 str\u00e1nky, kter\u00e9 se na mobiln\u00edch za\u0159\u00edzen\u00edch na\u010d\u00edtaj\u00ed rychle, p\u0159ed t\u011bmi, kter\u00e9 se na\u010d\u00edtaj\u00ed pomaleji. To neznamen\u00e1, \u017ee webov\u00e9 str\u00e1nky bez mobiln\u00ed verze nejsou indexov\u00e1ny, ale znamen\u00e1 to, \u017ee rychle se na\u010d\u00edtaj\u00edc\u00ed webov\u00e9 str\u00e1nky vhodn\u00e9 pro mobiln\u00ed za\u0159\u00edzen\u00ed maj\u00ed v\u011bt\u0161\u00ed pravd\u011bpodobnost, \u017ee budou indexov\u00e1ny. <a href=\"https:\/\/seo.london\/cs\/jak-mohu-zkontrolovat-sve-poradi-seo\/\">hodnost<\/a> ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed Google v\u00fd\u0161e ne\u017e pomalej\u0161\u00ed a n\u00e1ro\u010dn\u00e9 webov\u00e9 str\u00e1nky, kter\u00e9 vy\u017eaduj\u00ed stoln\u00ed po\u010d\u00edta\u010d.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"how-to-enable-mobile-first-indexing\"><\/span>Jak povolit indexov\u00e1n\u00ed mobile first:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1-redesign-your-website\"><\/span>1. P\u0159epracujte sv\u00e9 webov\u00e9 str\u00e1nky<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">\u010cist\u00e1 strategie indexov\u00e1n\u00ed Google mobile-first \u010dasto znamen\u00e1 kompletn\u00ed <a href=\"https:\/\/seo.london\/cs\/kontrolni-seznam-pro-redesign-a-opetovne-spusteni-webovych-stranek\/\">redesign<\/a> va\u0161ich webov\u00fdch str\u00e1nek. Design by byl zam\u011b\u0159en na mobiln\u00ed za\u0159\u00edzen\u00ed a n\u00e1sledn\u011b p\u0159izp\u016fsoben pro dal\u0161\u00ed platformy, nap\u0159\u00edklad stoln\u00ed po\u010d\u00edta\u010de. Design pro indexaci podle mobiln\u00edch za\u0159\u00edzen\u00ed je obvykle jednoduch\u00fd a stru\u010dn\u00fd a jako prvky designu pou\u017e\u00edv\u00e1 geometrick\u00e9 tvary, jasn\u00e9 barvy, v\u00fdraznou typografii a b\u00edl\u00fd prostor.<\/p>\n<p style=\"text-align: justify;\">V designu jsou v pop\u0159ed\u00ed a v centru pozornosti prvky typu call-to-action a jsou do n\u011bj za\u010dlen\u011bny modern\u00ed komunika\u010dn\u00ed metody, jako je chat a chatboty. Nen\u00ed t\u0159eba dod\u00e1vat, \u017ee web indexovan\u00fd Googlem jako prvn\u00ed na mobiln\u00edch za\u0159\u00edzen\u00edch se na\u010d\u00edt\u00e1 rychle a jeho rychlost se neust\u00e1le m\u011b\u0159\u00ed, aby se udr\u017eela nebo zlep\u0161ila.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2-adapt-your-website\"><\/span>2. P\u0159izp\u016fsobte sv\u00e9 webov\u00e9 str\u00e1nky<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Pokud nejste p\u0159ipraveni na kompletn\u00ed redesign sv\u00fdch webov\u00fdch str\u00e1nek s indexac\u00ed mobile-first, m\u016f\u017eete upravit to, co m\u00e1te v sou\u010dasn\u00e9 dob\u011b, tak, aby to bylo vhodn\u00e9 pro mobiln\u00ed za\u0159\u00edzen\u00ed. Vzhledem k tomu, \u017ee st\u00e1le p\u0159eb\u00edr\u00e1te verzi pro stoln\u00ed po\u010d\u00edta\u010de a p\u0159izp\u016fsobujete ji pro mobiln\u00ed za\u0159\u00edzen\u00ed, a nikoli naopak, nejedn\u00e1 se technicky o strategii Google mobile-first. Je to v\u0161ak praktick\u00fd krok na cest\u011b k indexovan\u00e9mu designu webov\u00fdch str\u00e1nek pro mobiln\u00ed za\u0159\u00edzen\u00ed, kter\u00fd v\u00e1m umo\u017en\u00ed zobrazit se vyhled\u00e1va\u010d\u016fm jako mobiln\u00ed.<\/p>\n<p style=\"text-align: justify;\">P\u0159i p\u0159izp\u016fsobov\u00e1n\u00ed st\u00e1vaj\u00edc\u00edch webov\u00fdch str\u00e1nek tomuto prost\u0159ed\u00ed Google mobile-first je obvykle c\u00edlem poskytnout stejn\u00fd obsah v\u0161em u\u017eivatel\u016fm bez ohledu na to, jak\u00e9 za\u0159\u00edzen\u00ed pou\u017e\u00edvaj\u00ed.<\/p>\n<p style=\"text-align: justify;\">Zp\u016fsob form\u00e1tov\u00e1n\u00ed a prezentace obsahu se v\u0161ak li\u0161\u00ed v z\u00e1vislosti na velikosti obrazovky, na kter\u00e9 se zobrazuje. P\u0159i tomto p\u0159echodu je st\u00e1le p\u0159ijateln\u00e9 zahrnout n\u011bkter\u00e9 dodate\u010dn\u00e9 funkce, jako jsou mo\u017enosti nab\u00eddky nebo tla\u010d\u00edtka, kter\u00e9 se zobrazuj\u00ed pouze p\u0159i p\u0159\u00edstupu na webov\u00e9 str\u00e1nky pomoc\u00ed po\u010d\u00edta\u010de. To d\u011bl\u00e1 dokonce i spole\u010dnost Google.<\/p>\n<p style=\"text-align: justify;\">Na\u0161t\u011bst\u00ed existuj\u00ed n\u00e1stroje, kter\u00e9 v\u00e1m p\u0159echod na mobiln\u00ed verzi usnadn\u00ed. A existuj\u00ed n\u00e1stroje, kter\u00e9 v\u00e1m umo\u017en\u00ed m\u011b\u0159it \u00fasp\u011bch a identifikovat oblasti, kter\u00e9 je t\u0159eba je\u0161t\u011b zlep\u0161it.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"3-responsive-websites-and-mobile-first-indexing\"><\/span>3. Responzivn\u00ed webov\u00e9 str\u00e1nky a indexace Mobile First<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Abyste mohli p\u0159ej\u00edt na webov\u00e9 str\u00e1nky, kter\u00e9 jsou p\u0159\u00edv\u011btiv\u011bj\u0161\u00ed k mobiln\u00edm za\u0159\u00edzen\u00edm, nebo na webov\u00e9 str\u00e1nky Google pro mobiln\u00ed za\u0159\u00edzen\u00ed, je t\u0159eba pou\u017e\u00edt slovo responzivn\u00ed. Responzivn\u00ed webov\u00fd design je p\u0159\u00edstup, kter\u00fd automaticky p\u0159izp\u016fsobuje prezentaci webu podle platformy, orientace a velikosti obrazovky nebo okna u\u017eivatele.<\/p>\n<p style=\"text-align: justify;\">P\u0159edstavte si webovou str\u00e1nku, kter\u00e1 je otev\u0159en\u00e1 na stoln\u00edm po\u010d\u00edta\u010di a viditeln\u00e1 na monitoru po\u010d\u00edta\u010de. Kdy\u017e kliknete na roh okna a <a href=\"https:\/\/seo.london\/cs\/je-divi-spatny-pro-seo\/\">p\u0159etahov\u00e1n\u00ed<\/a> zmen\u0161it okno, co se stane? Na webov\u00e9 str\u00e1nce, kter\u00e1 nen\u00ed responzivn\u00ed, se nestane nic. Jednodu\u0161e se od\u0159\u00edzne v\u0161e, co bylo d\u0159\u00edve vid\u011bt, a nyn\u00ed mus\u00edte rolovat doleva a doprava, abyste tento obsah vid\u011bli.<\/p>\n<p style=\"text-align: justify;\">Na responzivn\u00edch webov\u00fdch str\u00e1nk\u00e1ch se v\u0161ak webov\u00e9 str\u00e1nky automaticky p\u0159eform\u00e1tuj\u00ed, jakmile va\u0161e zobrazovac\u00ed okno dos\u00e1hne ur\u010dit\u00e9 velikosti, tak\u017ee ve\u0161ker\u00fd obsah z\u016fstane v tomto okn\u011b viditeln\u00fd. M\u00edsto toho, aby se obsah zobrazoval vedle sebe, je poskl\u00e1d\u00e1n vertik\u00e1ln\u011b. I kdy\u017e budete mo\u017en\u00e1 muset str\u00e1nku posouvat dol\u016f, abyste vid\u011bli ve\u0161ker\u00fd obsah, zobrazen\u00fd obsah se vejde do va\u0161eho zobrazovac\u00edho okna a nemus\u00edte se posouvat doleva a doprava, abyste ho vid\u011bli.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"4-content-management-systems-eg-wordpress\"><\/span>4. Syst\u00e9my pro spr\u00e1vu obsahu (nap\u0159. WordPress)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Pokud pou\u017e\u00edv\u00e1te obsah <a href=\"https:\/\/seo.london\/cs\/sluzby-spravy-seo\/\">\u0159\u00edzen\u00ed<\/a> syst\u00e9m (<a href=\"https:\/\/seo.london\/cs\/jak-delat-onpage-seo-ve-wordpressu\/\">CMS<\/a>), jako nap\u0159. <a href=\"https:\/\/seo.london\/cs\/jsou-wordpress-stranky-dobre-pro-seo\/\">WordPress<\/a>, m\u011bli byste pou\u017e\u00edvat responzivn\u00ed t\u00e9ma. Pokud va\u0161e sou\u010dasn\u00e9 t\u00e9ma nen\u00ed responzivn\u00ed a je k dispozici nov\u011bj\u0161\u00ed responzivn\u00ed verze, p\u0159ejd\u011bte na ni. Pokud \u017e\u00e1dn\u00e1 responzivn\u00ed verze neexistuje, p\u0159ejd\u011bte na responzivn\u00ed t\u00e9ma.<\/p>\n<p style=\"text-align: justify;\">V\u011bt\u0161inu t\u011b\u017ek\u00e9 pr\u00e1ce za v\u00e1s ud\u011bl\u00e1 t\u00e9ma. Budete muset <a href=\"https:\/\/seo.london\/cs\/mistni-seo-recenze\/\">recenze<\/a> jak vypadaj\u00ed responzivn\u00ed str\u00e1nky na r\u016fzn\u00fdch mobiln\u00edch za\u0159\u00edzen\u00edch a zjistit, zda je t\u0159eba zm\u011bnit zp\u016fsob prezentace n\u011bkter\u00fdch informac\u00ed, kter\u00e9 se na responzivn\u00edch str\u00e1nk\u00e1ch nep\u0159ev\u00e1d\u011bj\u00ed dob\u0159e.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"5-web-development-toolkits-eg-bootstrap\"><\/span>5. Sady n\u00e1stroj\u016f pro v\u00fdvoj webov\u00fdch str\u00e1nek (nap\u0159. Bootstrap)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Pokud nepou\u017e\u00edv\u00e1te syst\u00e9m CMS, za\u010dn\u011bte pou\u017e\u00edvat sadu n\u00e1stroj\u016f, nap\u0159\u00edklad Bootstrap. Bootstrap je sada n\u00e1stroj\u016f s otev\u0159en\u00fdm zdrojov\u00fdm k\u00f3dem pro v\u00fdvoj webov\u00fdch str\u00e1nek pomoc\u00ed jazyk\u016f HTML, CSS a JavaScript. Pom\u00e1h\u00e1 vytv\u00e1\u0159et responzivn\u00ed webov\u00e9 str\u00e1nky s indexem Google mobile-first pomoc\u00ed sv\u00e9ho responzivn\u00edho m\u0159\u00ed\u017ekov\u00e9ho syst\u00e9mu, p\u0159edp\u0159ipraven\u00fdch komponent front-endu a z\u00e1suvn\u00fdch modul\u016f.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"6-tools-to-test-your-mobile-friendly-design\"><\/span>6. N\u00e1stroje pro testov\u00e1n\u00ed designu vhodn\u00e9ho pro mobiln\u00ed za\u0159\u00edzen\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Chcete-li zkontrolovat sv\u016fj nov\u00fd design, p\u0159ejd\u011bte na str\u00e1nku Google Mobile-Friendly Test a zadejte adresu URL sv\u00fdch webov\u00fdch str\u00e1nek. Zobraz\u00ed se v\u00e1m <a href=\"https:\/\/seo.london\/cs\/vykazovani-vysledku-seo\/\">zpr\u00e1va<\/a> kter\u00e1 v\u00e1m \u0159ekne, jak jsou va\u0161e webov\u00e9 str\u00e1nky p\u0159izp\u016fsoben\u00e9 mobiln\u00edm za\u0159\u00edzen\u00edm, s konkr\u00e9tn\u00edmi n\u00e1vrhy, jak je zlep\u0161it. <a href=\"https:\/\/seo.london\/cs\/jak-zjistit-skore-autority-domeny\/\">sk\u00f3re<\/a>.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"7-fast-loading-websites\"><\/span>7. Rychl\u00e9 na\u010d\u00edt\u00e1n\u00ed webov\u00fdch str\u00e1nek<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">A\u0165 u\u017e m\u00e1te web pro stoln\u00ed po\u010d\u00edta\u010de, web pro mobiln\u00ed za\u0159\u00edzen\u00ed nebo web pro mobiln\u00ed za\u0159\u00edzen\u00ed, dnes se p\u0159edpokl\u00e1d\u00e1, \u017ee se v\u00e1\u0161 web na\u010dte rychle. I kdy\u017e diskuse o v\u0161ech faktorech, kter\u00e9 ovliv\u0148uj\u00ed rychlost na\u010d\u00edt\u00e1n\u00ed webu, p\u0159esahuje r\u00e1mec tohoto \u010dl\u00e1nku, existuje n\u011bkolik designov\u00fdch prvk\u016f, kter\u00e9 mohou na\u010d\u00edt\u00e1n\u00ed webu v\u00fdrazn\u011b zpomalit a kter\u00e9 byste m\u011bli zn\u00e1t.<\/p>\n<p style=\"text-align: justify;\">Na\u0161t\u011bst\u00ed v\u011bt\u0161ina responzivn\u00edch t\u00e9mat a sad n\u00e1stroj\u016f obsahuje funkce, kter\u00e9 alespo\u0148 \u010d\u00e1ste\u010dn\u011b <a href=\"https:\/\/seo.london\/cs\/mistni-vyhledavani-bez-fyzicke-adresy\/\">adresa<\/a> n\u011bkter\u00e9 z t\u011bchto oblast\u00ed, aby se va\u0161e webov\u00e9 str\u00e1nky rychleji na\u010d\u00edtaly na mobiln\u00edch za\u0159\u00edzen\u00edch.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"8-how-a-website-is-processed\"><\/span>8. Jak se zpracov\u00e1vaj\u00ed webov\u00e9 str\u00e1nky<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">P\u0159i n\u00e1v\u0161t\u011bv\u011b webov\u00e9 str\u00e1nky se do pam\u011bti mobiln\u00edho za\u0159\u00edzen\u00ed na\u010dte k\u00f3d prohl\u00ed\u017een\u00e9 str\u00e1nky a pot\u00e9 se zpracuje do podoby, ve kter\u00e9 se zobraz\u00ed. <a href=\"https:\/\/seo.london\/cs\/format-a-struktura-clanku\/\">form\u00e1t<\/a> a zobrazte str\u00e1nku na sv\u00e9m za\u0159\u00edzen\u00ed. Kdy\u017e kliknete na odkaz a p\u0159ejdete na dal\u0161\u00ed str\u00e1nku, zru\u0161\u00ed se str\u00e1nka, na kter\u00e9 jste byli, a do pam\u011bti se na\u010dte dal\u0161\u00ed str\u00e1nka. \u010c\u00edm v\u00edce jich mus\u00ed na\u010d\u00edst, t\u00edm d\u00e9le trv\u00e1 jej\u00ed na\u010dten\u00ed, odesl\u00e1n\u00ed p\u0159es internet a na\u010dten\u00ed do za\u0159\u00edzen\u00ed.<\/p>\n<p style=\"text-align: justify;\">\u010c\u00edm v\u00edce k\u00f3du mus\u00ed zpracovat, t\u00edm d\u00e9le trv\u00e1 form\u00e1tov\u00e1n\u00ed a prezentace na\u010dten\u00e9ho k\u00f3du na obrazovce. To znamen\u00e1, \u017ee pokud na\u010d\u00edt\u00e1te a zpracov\u00e1v\u00e1te m\u00e9n\u011b k\u00f3du, va\u0161e webov\u00e9 str\u00e1nky se obvykle na\u010d\u00edtaj\u00ed rychleji.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"9-images-and-google-mobile-first-indexing\"><\/span>9. Obr\u00e1zky a Google Mobile First Indexing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Obr\u00e1zkov\u00e9 soubory jsou \u010dasto vin\u00edkem pomal\u00e9ho na\u010d\u00edt\u00e1n\u00ed webov\u00fdch str\u00e1nek. \u010c\u00edm vy\u0161\u0161\u00ed je rozli\u0161en\u00ed obr\u00e1zku, t\u00edm v\u011bt\u0161\u00ed je soubor a t\u00edm d\u00e9le trv\u00e1 jeho na\u010dten\u00ed. Bu\u010fte realisti\u010dt\u00ed, pokud jde o rozli\u0161en\u00ed, kter\u00e9 pot\u0159ebujete pro <a href=\"https:\/\/seo.london\/cs\/google-neindexuje-obrazky\/\">obr\u00e1zky<\/a> zobraz\u00edte a zmen\u0161\u00edte obr\u00e1zky, aby se rychleji na\u010d\u00edtaly.<\/p>\n<p style=\"text-align: justify;\">V z\u00e1vislosti na pou\u017eit\u00e9m form\u00e1tu m\u016f\u017eete zmen\u0161ovat obr\u00e1zky se sn\u00ed\u017een\u00edm nebo bez sn\u00ed\u017een\u00ed kvality. Ty, kter\u00e9 ob\u011btuj\u00ed \u010d\u00e1st kvality, jsou obvykle mnohem men\u0161\u00ed ne\u017e ty, kter\u00e9 si zachov\u00e1vaj\u00ed stejnou \u00farove\u0148 kvality.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"10-code-and-google-mobile-first-indexing\"><\/span>10. K\u00f3d a Google Mobile First Indexing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Prohl\u00ed\u017ee\u010d za\u010dne form\u00e1tovat webovou str\u00e1nku v pr\u016fb\u011bhu na\u010d\u00edt\u00e1n\u00ed dat. N\u011bkter\u00e9 k\u00f3dy v\u0161ak prohl\u00ed\u017ee\u010d p\u0159inut\u00ed, aby form\u00e1tov\u00e1n\u00ed p\u0159eru\u0161il a po\u010dkal na dal\u0161\u00ed k\u00f3d nebo dokonce na na\u010dten\u00ed cel\u00e9 str\u00e1nky, ne\u017e bude pokra\u010dovat ve form\u00e1tov\u00e1n\u00ed.<\/p>\n<p style=\"text-align: justify;\">Tomu se \u0159\u00edk\u00e1 blokov\u00e1n\u00ed. Pokud je to mo\u017en\u00e9, chcete zmen\u0161it velikost na\u010d\u00edtan\u00e9ho k\u00f3du a eliminovat blokov\u00e1n\u00ed k\u00f3du. Jedn\u00edm ze zp\u016fsob\u016f, jak sn\u00ed\u017eit velikost k\u00f3du, je jeho minifikace odstran\u011bn\u00edm koment\u00e1\u0159\u016f a p\u0159ebyte\u010dn\u00e9ho b\u00edl\u00e9ho m\u00edsta.<\/p>\n<p style=\"text-align: justify;\">Ty jsou d\u016fle\u017eit\u00e9 pro program\u00e1tory, aby k\u00f3du porozum\u011bli, ale nejsou nutn\u00e9 pro zpracov\u00e1n\u00ed v prohl\u00ed\u017ee\u010di. Pokud nem\u016f\u017eete k\u00f3d minifikovat, n\u011bkter\u00e9 webov\u00e9 servery ode\u0161lou komprimovanou verzi k\u00f3du prohl\u00ed\u017ee\u010di, kter\u00fd na\u010dte men\u0161\u00ed verzi a pot\u00e9 ji dekomprimuje.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"11-background-loading-and-google-mobile-first-indexing\"><\/span>11. Na\u010d\u00edt\u00e1n\u00ed na pozad\u00ed a Google Mobile First Indexing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">P\u0159i prohl\u00ed\u017een\u00ed webov\u00e9 str\u00e1nky vid\u00edte pouze tu \u010d\u00e1st str\u00e1nky, kter\u00e1 se nach\u00e1z\u00ed v okn\u011b prohl\u00ed\u017een\u00ed. Pokud prohl\u00ed\u017ee\u010d nejprve na\u010dte a zform\u00e1tuje to, co vid\u00edte ve sv\u00e9m okn\u011b, m\u016f\u017ee na pozad\u00ed pokra\u010dovat v na\u010d\u00edt\u00e1n\u00ed a form\u00e1tov\u00e1n\u00ed dal\u0161\u00edch dat, dokud nen\u00ed str\u00e1nka dokon\u010dena.<\/p>\n<p style=\"text-align: justify;\">Zd\u00e1 se v\u00e1m, \u017ee se webov\u00e1 str\u00e1nka na\u010d\u00edt\u00e1 rychle, a nemus\u00edte si nutn\u011b uv\u011bdomovat, \u017ee pokra\u010duje v na\u010d\u00edt\u00e1n\u00ed a form\u00e1tov\u00e1n\u00ed obsahu, pokud nemus\u00edte \u010dekat n\u011bjakou dobu. <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/seo-how-long\/\">dlouh\u00e1 doba<\/a> p\u0159i pokusu o posun dol\u016f.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"12-speed-measurement-and-improvement-tools\"><\/span>12. N\u00e1stroje pro m\u011b\u0159en\u00ed a zlep\u0161ov\u00e1n\u00ed rychlosti<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Str\u00e1nka na webu Google Developers s n\u00e1zvem Zrychlete web poskytuje tipy, rady a zdroje, kter\u00e9 v\u00e1m pomohou zrychlit na\u010d\u00edt\u00e1n\u00ed webu. Hlavn\u00edm n\u00e1strojem t\u00e9to sady n\u00e1stroj\u016f je PageSpeed Insights. PageSpeed Insights ukazuje, co se d\u011bje od okam\u017eiku zah\u00e1jen\u00ed na\u010d\u00edt\u00e1n\u00ed webu a\u017e po jeho na\u010dten\u00ed, naform\u00e1tov\u00e1n\u00ed a zobrazen\u00ed na mobiln\u00edm nebo stoln\u00edm za\u0159\u00edzen\u00ed.<\/p>\n<p style=\"text-align: justify;\">D\u00edky tomu m\u016f\u017eete zjistit, co zp\u016fsobuje pomalej\u0161\u00ed na\u010d\u00edt\u00e1n\u00ed va\u0161ich webov\u00fdch str\u00e1nek, abyste v\u011bd\u011bli, co zm\u011bnit. N\u00e1stroj v\u00e1m \u010dasto poskytne konkr\u00e9tn\u00ed n\u00e1vrhy na zlep\u0161en\u00ed. <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/jak-monitorovat-vykon\/\">v\u00fdkon<\/a> a dokonce v\u00e1m poskytne optimalizovan\u00e9 verze va\u0161ich obrazov\u00fdch soubor\u016f, kter\u00e9 se budou na\u010d\u00edtat rychleji.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"13-adapt-to-survive\"><\/span>13. P\u0159izp\u016fsobte se, abyste p\u0159e\u017eili<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">I kdy\u017e nyn\u00ed nem\u016f\u017eete vytvo\u0159it skute\u010dn\u011b mobiln\u00ed design od spole\u010dnosti Google, m\u016f\u017eete sv\u016fj web upravit tak, aby vypadal jako mobiln\u00ed, a to pomoc\u00ed responzivn\u00edch webov\u00fdch str\u00e1nek a zkr\u00e1cen\u00edm doby na\u010d\u00edt\u00e1n\u00ed a zobrazov\u00e1n\u00ed webu. Tyto dv\u011b strategie nemus\u00ed v\u00e9st k vy\u0161\u0161\u00edmu hodnocen\u00ed ve vyhled\u00e1va\u010d\u00edch, proto\u017ee jsou povinn\u00e9, ale m\u011bly by v\u00e1m pomoci vyhnout se penalizaci za to, \u017ee jste nep\u0159ijali p\u0159\u00edstup mobile-first.<\/p>","protected":false},"excerpt":{"rendered":"<p>V b\u0159eznu 2018 spole\u010dnost Google ozn\u00e1mila strategii indexov\u00e1n\u00ed podle mobiln\u00edch za\u0159\u00edzen\u00ed. Nam\u00edsto indexov\u00e1n\u00ed verz\u00ed pro po\u010d\u00edta\u010de za\u010dal Google indexovat verze pro mobiln\u00ed za\u0159\u00edzen\u00ed.<\/p>","protected":false},"author":6,"featured_media":9323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-9320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Mobile First Indexing Guide - SEO.London<\/title>\n<meta name=\"description\" content=\"Google announced a mobile-first index strategy in March 2018. Rather than indexing the desktop versions, Google began indexing the mobile versions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/cs\/indexace-mobile-first\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Mobile First Indexing Guide.\" \/>\n<meta property=\"og:description\" content=\"Google announced a mobile-first index strategy in March 2018. Rather than indexing the desktop versions, Google began indexing the mobile versions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/cs\/indexace-mobile-first\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-07T14:53:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T11:44:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2019\/07\/Screenshot-2019-07-02-02.52.12.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2262\" \/>\n\t<meta property=\"og:image:height\" content=\"1270\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Google Mobile First Indexing Guide.\" \/>\n<meta name=\"twitter:description\" content=\"Google announced a mobile-first index strategy in March 2018. 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