{"id":31166,"date":"2023-06-25T12:16:16","date_gmt":"2023-06-25T12:16:16","guid":{"rendered":"https:\/\/seo.london\/?p=31166"},"modified":"2023-07-04T19:52:32","modified_gmt":"2023-07-04T19:52:32","slug":"co-je-to-prochazeni-v-seo","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/co-je-to-prochazeni-v-seo\/","title":{"rendered":"Co je proch\u00e1zen\u00ed v SEO"},"content":{"rendered":"<p class=\"wp-block-paragraph\">V\u00edtejte na vzru\u0161uj\u00edc\u00ed cest\u011b do sv\u011bta <a href=\"https:\/\/seo.london\/cs\/jak-provadet-pokrocile-vyhledavani-v-googlu\/\">Vyhled\u00e1v\u00e1n\u00ed<\/a> Optimalizace pro motory (<a href=\"https:\/\/seo.london\/cs\/\">SEO<\/a>). Dnes v\u00e1m vysv\u011btl\u00edm z\u00e1kladn\u00ed koncept, nad kter\u00fdm si za\u010d\u00e1te\u010dn\u00edci \u010dasto l\u00e1mou hlavu. Zvedneme kapotu nad \"crawlingem\". Kdybychom se plaho\u010dili rozlehl\u00fdm prostorem SEO, jako by to byla hust\u00e1 d\u017eungle, <a href=\"https:\/\/seo.london\/cs\/jaky-je-rozdil-mezi-prochazenim-a-indexovanim-v-seo\/\">prol\u00e9z\u00e1n\u00ed<\/a> bude na\u0161\u00edm kompasem, kter\u00fd povede na\u0161e kroky. Je to nepolapiteln\u00e1 bestie, kter\u00e1 m\u00e1 nepopirateln\u00fd vliv na viditelnost a hodnocen\u00ed va\u0161ich str\u00e1nek. Na konci na\u0161\u00ed dne\u0161n\u00ed j\u00edzdy tento zd\u00e1nliv\u011b esoterick\u00fd pojem nejen pochop\u00edte, ale tak\u00e9 ocen\u00edte jeho z\u00e1va\u017en\u00fd dopad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-crawling-in-seo\"><span class=\"ez-toc-section\" id=\"what-is-crawling-in-seo\"><\/span>Co je to proch\u00e1zen\u00ed v SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/co-je-to-prochazeni-v-seo\/#what-is-crawling-in-seo\" title=\"Co je to proch\u00e1zen\u00ed v SEO?\">Co je to proch\u00e1zen\u00ed v SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/co-je-to-prochazeni-v-seo\/#crawl-budget-fallacy\" title=\"Omyl p\u0159i sestavov\u00e1n\u00ed rozpo\u010dtu\">Omyl p\u0159i sestavov\u00e1n\u00ed rozpo\u010dtu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/co-je-to-prochazeni-v-seo\/#crawl-efficacy-value\" title=\"Hodnota \u00fa\u010dinnosti proch\u00e1zen\u00ed\">Hodnota \u00fa\u010dinnosti proch\u00e1zen\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/cs\/co-je-to-prochazeni-v-seo\/#search-engine-support-for-crawling\" title=\"Podpora vyhled\u00e1va\u010d\u016f pro proch\u00e1zen\u00ed\">Podpora vyhled\u00e1va\u010d\u016f pro proch\u00e1zen\u00ed<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/cs\/co-je-to-prochazeni-v-seo\/#non-google-support-from-indexnow\" title=\"Podpora od spole\u010dnosti IndexNow, kter\u00e1 nen\u00ed sou\u010d\u00e1st\u00ed slu\u017eby Google\">Podpora od spole\u010dnosti IndexNow, kter\u00e1 nen\u00ed sou\u010d\u00e1st\u00ed slu\u017eby Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/cs\/co-je-to-prochazeni-v-seo\/#google-support-from-the-indexing-api\" title=\"Podpora Google z rozhran\u00ed API pro indexov\u00e1n\u00ed\">Podpora Google z rozhran\u00ed API pro indexov\u00e1n\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/cs\/co-je-to-prochazeni-v-seo\/#google-support-within-google-search-console\" title=\"Podpora Google v r\u00e1mci slu\u017eby Google Search Console\">Podpora Google v r\u00e1mci slu\u017eby Google Search Console<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/cs\/co-je-to-prochazeni-v-seo\/#how-to-achieve-efficient-site-crawling\" title=\"Jak dos\u00e1hnout efektivn\u00edho proch\u00e1zen\u00ed webu\">Jak dos\u00e1hnout efektivn\u00edho proch\u00e1zen\u00ed webu<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/cs\/co-je-to-prochazeni-v-seo\/#ensure-a-fast-healthy-server-response\" title=\"Zaji\u0161t\u011bn\u00ed rychl\u00e9 a zdrav\u00e9 odezvy serveru\">Zaji\u0161t\u011bn\u00ed rychl\u00e9 a zdrav\u00e9 odezvy serveru<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/cs\/co-je-to-prochazeni-v-seo\/#remove-valueless-content\" title=\"Odstran\u011bn\u00ed bezcenn\u00e9ho obsahu\">Odstran\u011bn\u00ed bezcenn\u00e9ho obsahu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/cs\/co-je-to-prochazeni-v-seo\/#instruct-googlebot-what-not-to-crawl\" title=\"Pokyny pro Googlebot, co nem\u00e1 proch\u00e1zet\">Pokyny pro Googlebot, co nem\u00e1 proch\u00e1zet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/cs\/co-je-to-prochazeni-v-seo\/#instruct-googlebot-on-what-to-crawl-and-when\" title=\"Pokyny pro Googlebot, co a kdy m\u00e1 proch\u00e1zet\">Pokyny pro Googlebot, co a kdy m\u00e1 proch\u00e1zet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/cs\/co-je-to-prochazeni-v-seo\/#support-crawling-through-internal-links\" title=\"Podpora proch\u00e1zen\u00ed prost\u0159ednictv\u00edm intern\u00edch odkaz\u016f\">Podpora proch\u00e1zen\u00ed prost\u0159ednictv\u00edm intern\u00edch odkaz\u016f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/seo.london\/cs\/co-je-to-prochazeni-v-seo\/#optimizing-web-crawling\" title=\"Optimalizace proch\u00e1zen\u00ed webu\">Optimalizace proch\u00e1zen\u00ed webu<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/seo.london\/cs\/co-je-to-prochazeni-v-seo\/#prioritize-your-content-for-indexing\" title=\"Stanoven\u00ed priorit obsahu pro indexov\u00e1n\u00ed\">Stanoven\u00ed priorit obsahu pro indexov\u00e1n\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/seo.london\/cs\/co-je-to-prochazeni-v-seo\/#optimize-website-speed\" title=\"Optimalizace rychlosti webov\u00fdch str\u00e1nek\">Optimalizace rychlosti webov\u00fdch str\u00e1nek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/seo.london\/cs\/co-je-to-prochazeni-v-seo\/#create-an-xml-sitemap\" title=\"Vytvo\u0159en\u00ed mapy str\u00e1nek XML\">Vytvo\u0159en\u00ed mapy str\u00e1nek XML<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/seo.london\/cs\/co-je-to-prochazeni-v-seo\/#use-seo-friendly-urls\" title=\"Pou\u017e\u00edvejte adresy URL vhodn\u00e9 pro SEO\">Pou\u017e\u00edvejte adresy URL vhodn\u00e9 pro SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/seo.london\/cs\/co-je-to-prochazeni-v-seo\/#conclusion\" title=\"Z\u00e1v\u011br\">Z\u00e1v\u011br<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Pono\u0159en\u00ed p\u0159\u00edmo do <a href=\"https:\/\/seo.london\/cs\/proc-se-moje-firma-nezobrazuje-na-mapach-google\/\">podnik\u00e1n\u00ed<\/a>, <a href=\"https:\/\/seo.london\/cs\/budovani-odkazu-jak-co-delat-donts\/\">co<\/a> co p\u0159esn\u011b je crawling v SEO? V podstat\u011b se jedn\u00e1 o proces, kter\u00fd vyhled\u00e1va\u010de prov\u00e1d\u011bj\u00ed za \u00fa\u010delem objeven\u00ed a indexov\u00e1n\u00ed nov\u00fdch nebo aktualizovan\u00fdch webov\u00fdch str\u00e1nek. <a href=\"https:\/\/seo.london\/cs\/obsah-marketing-seo-sluzby\/\">obsah<\/a>. Kl\u00ed\u010dov\u00fdmi hr\u00e1\u010di jsou zde vyhled\u00e1va\u010de <a href=\"https:\/\/seo.london\/cs\/jak-blokovat-roboty-pomoci-robots-txt\/\">boty<\/a> p\u0159\u00edhodn\u011b pok\u0159t\u011bn\u00e9 jako \"crawlers\" nebo \"spiders\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tito elektroni\u010dt\u00ed pavouci pro\u010des\u00e1vaj\u00ed rozlehl\u00fd prostor <a href=\"https:\/\/seo.london\/cs\/seo-pro-it-spolecnosti\/\">internet<\/a> n\u00e1sleduj\u00edc\u00ed odkazy z <a href=\"https:\/\/seo.london\/cs\/jsou-jednostrankove-webove-stranky-dobre-pro-seo\/\">jedna strana<\/a> jin\u00e9mu. Kdy\u017e se pohybuj\u00ed online, jak\u00e1koli webov\u00e1 str\u00e1nka, na kterou naraz\u00ed, je na\u010dtena zp\u011bt do jejich datab\u00e1ze, jinak zn\u00e1m\u00e9 jako <a href=\"https:\/\/seo.london\/cs\/jak-primet-google-aby-rychleji-indexoval-vase-stranky\/\">indexov\u00e1n\u00ed<\/a>. Tato slo\u017eit\u00e1 souhra mezi vyhled\u00e1v\u00e1n\u00edm a vyhled\u00e1v\u00e1n\u00edm se prom\u00edt\u00e1 do v\u00fdsledk\u016f vyhled\u00e1va\u010d\u016f, kdy\u017e u\u017eivatel\u00e9 zad\u00e1vaj\u00ed dotazy do vyhled\u00e1vac\u00edch \u0159\u00e1dk\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V podstat\u011b m\u016f\u017eete pova\u017eovat proch\u00e1zen\u00ed za pr\u016fzkumnou misi, kterou prov\u00e1d\u011bj\u00ed vyhled\u00e1va\u010de a kter\u00e1 se sna\u017e\u00ed odhalit ka\u017ed\u00fd kousek obsahu zve\u0159ejn\u011bn\u00e9ho na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. Kdy\u017e si to uv\u011bdom\u00edte, nemysl\u00edte si, \u017ee to m\u00e1 pro va\u0161e SEO docela v\u00fdznamn\u00e9 d\u016fsledky? <a href=\"https:\/\/seo.london\/cs\/online-marketingove-aktivity\/\">\u00fasil\u00ed<\/a>? Vskutku ano! Pokra\u010dujte ve \u010dten\u00ed a j\u00e1 v\u00e1m uk\u00e1\u017eu, jak z\u00e1sadn\u00ed m\u016f\u017ee b\u00fdt pochopen\u00ed tohoto konceptu pro zv\u00fd\u0161en\u00ed va\u0161\u00ed digit\u00e1ln\u00ed p\u0159\u00edtomnosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proch\u00e1zen\u00ed webu, kter\u00e9 je sou\u010d\u00e1st\u00ed optimalizace pro vyhled\u00e1va\u010de (SEO), funguje na z\u00e1klad\u011b pe\u010dliv\u00e9ho skenov\u00e1n\u00ed webov\u00fdch str\u00e1nek na internetu. Tento proces je poh\u00e1n\u011bn specializovan\u00fdmi roboty zn\u00e1m\u00fdmi jako web crawlers nebo spiders a pom\u00e1h\u00e1 vytv\u00e1\u0159et kopie v\u0161ech nav\u0161t\u00edven\u00fdch str\u00e1nek pro pozd\u011bj\u0161\u00ed zpracov\u00e1n\u00ed vyhled\u00e1va\u010di.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abychom pochopili, jak proch\u00e1zen\u00ed webu funguje, rozebereme si jeho z\u00e1kladn\u00ed kroky:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\" start=\"1\">\n<li><strong>Identifikace:<\/strong> Webov\u00e9 prohl\u00ed\u017ee\u010de v\u011bt\u0161inou za\u010d\u00ednaj\u00ed svou misi na z\u00e1klad\u011b seznamu popul\u00e1rn\u00edch adres URL - zn\u00e1m\u00fdch jako seed - a za\u010d\u00ednaj\u00ed je pe\u010dliv\u011b zkoumat.<\/li>\n\n\n\n<li><strong>Pr\u016fzkum:<\/strong> Pot\u00e9 tyto algoritmy projdou v\u0161echny hypertextov\u00e9 odkazy na t\u011bchto str\u00e1nk\u00e1ch a extrahuj\u00ed dal\u0161\u00ed. <a href=\"https:\/\/seo.london\/cs\/url-adresy-pratelske-k-vyhledavani\/\">Adresy URL<\/a>.<\/li>\n\n\n\n<li><strong>Katalogizace:<\/strong> Posledn\u00edm krokem je vr\u00e1cen\u00ed v\u0161ech shrom\u00e1\u017ed\u011bn\u00fdch informac\u00ed zp\u011bt na servery vyhled\u00e1va\u010de.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Je to tedy jako vytv\u00e1\u0159et p\u016fsobiv\u011b rozs\u00e1hlou s\u00ed\u0165 od jednoho uzlu najednou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdsledkem tohoto neust\u00e1l\u00e9ho cyklu je komplexn\u00ed index, kter\u00fd u\u017eivatel\u00e9 internetu vyu\u017e\u00edvaj\u00ed p\u0159i vyhled\u00e1v\u00e1n\u00ed konkr\u00e9tn\u00edho obsahu online prost\u0159ednictv\u00edm vyhled\u00e1va\u010d\u016f, jako je nap\u0159\u00edklad Google, <a href=\"https:\/\/seo.london\/cs\/webove-stranky-nejsou-indexovany-ve-vyhledavani-bings\/\">Bing<\/a> nebo Yahoo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S exponenci\u00e1ln\u00edm n\u00e1r\u016fstem po\u010dtu adres URL ka\u017ed\u00fd den d\u00edky dynamick\u00e9mu obsahu generovan\u00e9mu u\u017eivateli, jako je nap\u0159. <a href=\"https:\/\/seo.london\/cs\/jsou-blogy-dobre-pro-seo\/\">blogy<\/a> nebo p\u0159\u00edsp\u011bvky ve f\u00f3rech, existuj\u00ed probl\u00e9my souvisej\u00edc\u00ed se slo\u017eitost\u00ed webov\u00fdch str\u00e1nek a s jejich proch\u00e1zen\u00edm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za zm\u00ednku stoj\u00ed tak\u00e9 to, \u017ee ne v\u0161echny str\u00e1nky jsou proch\u00e1zeny stejn\u011b - faktory jako nap\u0159. <a href=\"https:\/\/seo.london\/cs\/vykreslovani-na-strane-serveru-vs-na-strane-klienta\/\">server<\/a> vliv odpov\u011bd\u00ed a hierarchi\u00ed str\u00e1nek <a href=\"https:\/\/seo.london\/cs\/eskortni-seo-sluzby\/\">kter\u00fd<\/a> \u010d\u00e1sti va\u0161ich webov\u00fdch str\u00e1nek budou \u010dast\u011bji proch\u00e1zeny a indexov\u00e1ny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je v\u0161ak zaj\u00edmav\u00e9, \u017ee je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee \"co je to proch\u00e1zen\u00ed v SEO\" nen\u00ed \u010dist\u011b o shroma\u017e\u010fov\u00e1n\u00ed dat za roky; sp\u00ed\u0161e se zam\u011b\u0159uje na inteligentn\u00ed vyhodnocov\u00e1n\u00ed zdroj\u016f, kter\u00e9 vede k pochopen\u00ed relevance a u\u017eite\u010dnosti dotaz\u016f u\u017eivatel\u016f. To n\u00e1s nevyhnuteln\u011b p\u0159iv\u00e1d\u00ed k na\u0161\u00ed n\u00e1sledn\u00e9 diskusi o proch\u00e1zen\u00ed. <a href=\"https:\/\/seo.london\/cs\/jak-delat-seo-s-rozpoctem-pro-stranky-s-obsahem\/\">Rozpo\u010det<\/a> versus <a href=\"https:\/\/seo.london\/cs\/jetoctopus\/\">Crawl<\/a> \u00da\u010dinnost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pochopen\u00ed konceptu proch\u00e1zen\u00ed v SEO nen\u00ed jen m\u00f3dn\u00ed term\u00edn, kter\u00fd si chyt\u0159\u00ed market\u00e9\u0159i p\u0159edhazuj\u00ed. Je to ned\u00edln\u00e1 sou\u010d\u00e1st zaji\u0161t\u011bn\u00ed toho, aby va\u0161e webov\u00e9 str\u00e1nky byly ve vyhled\u00e1va\u010d\u00edch viditeln\u00e9 tak, jak si zaslou\u017e\u00ed. V\u00fdznam proch\u00e1zen\u00ed webu lze shrnout do t\u0159\u00ed z\u00e1kladn\u00edch d\u016fvod\u016f:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\" start=\"1\">\n<li>Viditelnost a rozpoznatelnost: Pro mnoho za\u010d\u00e1te\u010dn\u00edk\u016f je d\u016fle\u017eit\u00fd moment, kdy\u017e si uv\u011bdom\u00ed, \u017ee Google automaticky nepozn\u00e1, \u017ee je vytvo\u0159en nov\u00fd web nebo str\u00e1nka. Prohl\u00ed\u017ee\u010de jsou jako pr\u016fzkumn\u00edci, kte\u0159\u00ed se vyd\u00e1vaj\u00ed na cestu obrovsk\u00fdm prostorem webov\u00e9ho obsahu, aby na\u0161li va\u0161e str\u00e1nky a zapsali je do sv\u00e9 mapy: indexu vyhled\u00e1va\u010de. Bez \u00fasp\u011b\u0161n\u00e9ho proch\u00e1zen\u00ed z\u016fstane va\u0161e str\u00e1nka neviditeln\u00e1 - un\u00e1\u0161en\u00e1 digit\u00e1ln\u00ed nezn\u00e1mou.<\/li>\n\n\n\n<li><a href=\"https:\/\/seo.london\/cs\/jak-primet-google-aby-indexoval-vase-webove-stranky\/\">Indexace<\/a> and Ranking: Once crawlers have discovered your website, they dissect its content to understand what&#8217;s on each page. This information feeds into Google\u2019s index \u2014 a vast database used to pull relevant results when users type queries into a search bar. A well-crawled site will lead to efficient indexing which subsequently boosts your chances of ranking higher on SERPs (Search Engine Results Pages).<\/li>\n\n\n\n<li>Aktualizace webu a rozpozn\u00e1v\u00e1n\u00ed \u010derstv\u00e9ho obsahu: Va\u0161e webov\u00e9 str\u00e1nky nejsou statick\u00e9, pravd\u011bpodobn\u011b pravideln\u011b aktualizujete obsah nebo p\u0159id\u00e1v\u00e1te nov\u00e9 str\u00e1nky v r\u00e1mci SEO. <a href=\"https:\/\/seo.london\/cs\/londynska-seo-strategie\/\">strategie<\/a> implementace nebo obecn\u00e9 \u00fakoly \u00fadr\u017eby. Aby si vyhled\u00e1va\u010de t\u011bchto zm\u011bn ihned v\u0161imly, je nezbytn\u00e9 prov\u00e1d\u011bt rutinn\u00ed proch\u00e1zen\u00ed.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Martin Splitt ze spole\u010dnosti Google zd\u016fraz\u0148uje nutnost optim\u00e1ln\u00ed proch\u00e1zitelnosti webu a vysv\u011btluje: \"Je z\u00e1sadn\u00ed, abychom m\u011bli p\u0159\u00edstup k va\u0161emu obsahu\" (Google Webmaster Central Hangout - 2019). Zaru\u010d\u00edte-li tento p\u0159\u00edstup prost\u0159ednictv\u00edm \u00fa\u010dinn\u00fdch opat\u0159en\u00ed proch\u00e1zen\u00ed, nenech\u00e1te v tomto st\u00e1le konkuren\u010dn\u011bj\u0161\u00edm digit\u00e1ln\u00edm prost\u0159ed\u00ed \u017e\u00e1dn\u00e9 p\u0159\u00edle\u017eitosti nevyu\u017eit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V dal\u0161\u00edch \u010d\u00e1stech se budu v\u011bnovat m\u011b\u0159en\u00ed efektivity crawler\u016f a m\u011b\u0159en\u00ed podpory vyhled\u00e1va\u010d\u016f pro postupy proch\u00e1zen\u00ed webu.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-measuring-crawling-crawl-budget-vs-crawl-efficacy\">M\u011b\u0159en\u00ed plazen\u00ed: Efektivita proch\u00e1zen\u00ed: rozpo\u010det na proch\u00e1zen\u00ed vs. efektivita proch\u00e1zen\u00ed<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e se pono\u0159\u00edte hloub\u011bji do aspekt\u016f SEO, naraz\u00edte na tyto dva z\u00e1sadn\u00ed pojmy: <a href=\"https:\/\/seo.london\/cs\/optimalizace-rozpoctu-pro-prochazeni-seo\/\">rozpo\u010det na prol\u00e9z\u00e1n\u00ed<\/a> a \u00fa\u010dinnost plazen\u00ed. Jejich pochopen\u00ed je z\u00e1sadn\u00ed pro zaji\u0161t\u011bn\u00ed viditelnosti va\u0161eho webu ve vyhled\u00e1va\u010d\u00edch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-crawl-budget-fallacy\"><span class=\"ez-toc-section\" id=\"crawl-budget-fallacy\"><\/span>Omyl p\u0159i sestavov\u00e1n\u00ed rozpo\u010dtu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Term\u00edn \"rozpo\u010det na proch\u00e1zen\u00ed\" p\u0159edstavuje po\u010det str\u00e1nek, kter\u00e9 vyhled\u00e1va\u010d, nap\u0159\u00edklad Google, hodl\u00e1 proj\u00edt na va\u0161em webu v ur\u010dit\u00e9m \u010dasov\u00e9m r\u00e1mci. Na rozd\u00edl od v\u0161eobecn\u00e9ho p\u0159esv\u011bd\u010den\u00ed se net\u00fdk\u00e1 p\u0159\u00edmo v\u0161ech webov\u00fdch str\u00e1nek. Pr\u00e1v\u011b zde se setk\u00e1v\u00e1me s \u010dast\u00fdm nedorozum\u011bn\u00edm - s mylnou p\u0159edstavou o rozpo\u010dtu na proch\u00e1zen\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Up\u0159\u00edmn\u011b \u0159e\u010deno, pokud va\u0161e webov\u00e9 str\u00e1nky <a href=\"https:\/\/seo.london\/cs\/seo-pro-realitni-kancelare\/\">domy<\/a> p\u0159es tis\u00edce str\u00e1nek nebo neust\u00e1le vyd\u00e1v\u00e1 nov\u00fd obsah ka\u017edou minutu (podobn\u011b jako v\u00fdznamn\u00e9 zpravodajsk\u00e9 weby), nemus\u00edte se p\u0159\u00edli\u0161 ob\u00e1vat, \u017ee by tato metrika v\u00fdrazn\u011b ovlivnila va\u0161e v\u00fdsledky SEO. I tak ale pochopen\u00ed toho, jak funguje, roz\u0161\u00ed\u0159\u00ed va\u0161e mo\u017enosti. <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-znalostni-graf-google\/\">znalosti<\/a> jako SEO st\u00e1lice a umo\u017en\u00ed v\u00e1m l\u00e9pe spravovat v\u011bt\u0161\u00ed blogy v r\u00e1mci <a href=\"https:\/\/seo.london\/cs\/trendy-seo\/\">budoucnost<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ni\u017e\u0161\u00ed m\u00edra proch\u00e1zen\u00ed neznamen\u00e1 automaticky n\u00edzk\u00fd potenci\u00e1l hodnocen\u00ed. Kvalita obsahu je i nad\u00e1le prvo\u0159ad\u00e1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-crawl-efficacy-value\"><span class=\"ez-toc-section\" id=\"crawl-efficacy-value\"><\/span>Hodnota \u00fa\u010dinnosti proch\u00e1zen\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na opa\u010dn\u00e9 stran\u011b na\u0161\u00ed diskuse se nach\u00e1z\u00ed \"\u00fa\u010dinnost proch\u00e1zen\u00ed\". Tento koncept, kter\u00fd je nesporn\u011b slo\u017eit\u00fd, ale stoj\u00ed za pochopen\u00ed, se zam\u011b\u0159uje sp\u00ed\u0161e na zv\u00fd\u0161en\u00ed organick\u00e9 n\u00e1v\u0161t\u011bvnosti ne\u017e jen na zv\u00fd\u0161en\u00ed m\u00edry proch\u00e1zen\u00ed pro samotn\u00fd objem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kladem je zjednodu\u0161en\u00ed p\u0159\u00edstupu pro vyhled\u00e1va\u010de inteligentn\u00edm strukturov\u00e1n\u00edm dat a odstran\u011bn\u00edm p\u0159ek\u00e1\u017eek p\u0159\u00edstupnosti. V podstat\u011b vyu\u017e\u00edv\u00e1 efektivitu prost\u0159ednictv\u00edm kvality, m\u00edsto aby se spol\u00e9hala pouze na kvantitu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vysok\u00e1 efektivita proch\u00e1zen\u00ed zaji\u0161\u0165uje, \u017ee se crawlery rychleji dostanou k dat\u016fm s vysokou hodnotou a rychleji zaindexuj\u00ed d\u016fle\u017eit\u00e9 str\u00e1nky, ne\u017e vy\u010derpaj\u00ed p\u0159id\u011blen\u00fd rozpo\u010det. V podstat\u011b tak sm\u011b\u0159uje \u00fasil\u00ed proch\u00e1zen\u00ed k d\u016fle\u017eit\u00fdm dat\u016fm, u nich\u017e je vysok\u00e1 pravd\u011bpodobnost, \u017ee pos\u00edl\u00ed pozice v SERP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zam\u011b\u0159en\u00edm se na zv\u00fd\u0161en\u00ed efektivity proch\u00e1zen\u00ed nam\u00edsto pouh\u00e9ho nav\u00fd\u0161en\u00ed p\u0159id\u011blen\u00e9ho rozpo\u010dtu vznik\u00e1 p\u0159\u00edle\u017eitost pro nov\u011b vznikaj\u00edc\u00ed weby s bohat\u00fdm obsahem, aby mohly p\u0159\u00edzniv\u011b konkurovat zaveden\u00fdm web\u016fm. <a href=\"https:\/\/seo.london\/cs\/jak-ziskat-vice-odkazujicich-domen\/\">dom\u00e9ny<\/a> s exponenci\u00e1ln\u011b vy\u0161\u0161\u00edmi objemy str\u00e1nek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pamatujte si - men\u0161\u00ed webov\u00e9 str\u00e1nky s vyv\u00e1\u017eenou a snadno ovladatelnou strukturou. <a href=\"https:\/\/seo.london\/cs\/klicova-slova-seo-pro-architekty\/\">architektura<\/a> mohou b\u00fdt mnohem lep\u0161\u00ed ne\u017e rozs\u00e1hl\u00e9 ne\u0159\u00edzen\u00e9 str\u00e1nky, pokud jsou kontrolov\u00e1ny pod vlivem <a href=\"https:\/\/seo.london\/cs\/rozpoznavani-produktu-google-lens\/\">objektiv<\/a> plazen\u00ed <a href=\"https:\/\/seo.london\/cs\/metriky-obsahoveho-marketingu\/\">metriky<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vskutku zaj\u00edmav\u011b komplexn\u00ed! Roz\u0161\u00ed\u0159en\u00ed t\u011bchto kl\u00ed\u010dov\u00fdch faktor\u016f n\u00e1m pom\u016f\u017ee objasnit, co \"crawling v SEO\" zahrnuje nad r\u00e1mec terminologick\u00e9ho \u017eargonu, a z\u00e1rove\u0148 odhalit jeho hmatateln\u00e9 dopady!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-search-engine-support-for-crawling\"><span class=\"ez-toc-section\" id=\"search-engine-support-for-crawling\"><\/span>Podpora vyhled\u00e1va\u010d\u016f pro proch\u00e1zen\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Proch\u00e1zen\u00ed webu je v podstat\u011b d\u016fle\u017eitou sou\u010d\u00e1st\u00ed SEO. Vyhled\u00e1va\u010de, jako je Google, tak objevuj\u00ed aktualizovan\u00fd obsah va\u0161ich webov\u00fdch str\u00e1nek. Jakkoli je v\u0161ak pro Google kl\u00ed\u010dov\u00e9, nen\u00ed ve m\u011bst\u011b jedin\u00e9. Existuj\u00ed tak\u00e9 slu\u017eby, kter\u00e9 nejsou sou\u010d\u00e1st\u00ed Googlu a o kter\u00fdch byste m\u011bli v\u011bd\u011bt, a kter\u00e9 mohou poskytnout neocenitelnou podporu procesu proch\u00e1zen\u00ed va\u0161eho webu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-non-google-support-from-indexnow\"><span class=\"ez-toc-section\" id=\"non-google-support-from-indexnow\"><\/span>Podpora od spole\u010dnosti IndexNow, kter\u00e1 nen\u00ed sou\u010d\u00e1st\u00ed slu\u017eby Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">IndexNow p\u0159edstavuje zaj\u00edmavou iniciativu, kter\u00e1 pom\u00e1h\u00e1 webov\u00fdm str\u00e1nk\u00e1m rychleji indexovat jejich obsah ve vyhled\u00e1va\u010d\u00edch a potenci\u00e1ln\u011b z\u00edskat rychlej\u0161\u00ed viditelnost ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. IndexNow si p\u0159edstavte jako jedin\u00fd ping, kter\u00fd upozorn\u00ed r\u016fzn\u00e9 vyhled\u00e1va\u010de najednou na zm\u011bny nebo dopln\u011bn\u00ed obsahu va\u0161eho webu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tento koncept zrychlen\u00e9ho indexov\u00e1n\u00ed zavedl Microsoft Bing, ale z\u00edskal podporu n\u011bkolika dal\u0161\u00edch vyhled\u00e1va\u010d\u016f, jako je Yandex a DuckDuckGo, a nab\u00edz\u00ed tak dokonal\u00e9 \u0159e\u0161en\u00ed. <a href=\"https:\/\/seo.london\/cs\/co-je-hlavnim-cilem-vyhledavace\/\">c\u00edl<\/a> vy\u0161\u0161\u00ed hodnocen\u00ed str\u00e1nek a lep\u0161\u00ed online expozici.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google-support-from-the-indexing-api\"><span class=\"ez-toc-section\" id=\"google-support-from-the-indexing-api\"><\/span>Podpora Google z rozhran\u00ed API pro indexov\u00e1n\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Rozhran\u00ed API pro indexov\u00e1n\u00ed, kter\u00e9 je pova\u017eov\u00e1no za jeden z nejv\u00fdkonn\u011bj\u0161\u00edch n\u00e1stroj\u016f spole\u010dnosti Google, m\u016f\u017ee urychlit proces proch\u00e1zen\u00ed va\u0161ich str\u00e1nek a jejich za\u0159azen\u00ed do indexu Google. A\u010dkoli je prim\u00e1rn\u011b ur\u010deno pro str\u00e1nky pro zve\u0159ej\u0148ov\u00e1n\u00ed pracovn\u00edch nab\u00eddek a \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed, kreativn\u00ed SEO specialist\u00e9 na\u0161li zp\u016fsoby, jak roz\u0161\u00ed\u0159it jeho vyu\u017eit\u00ed u jin\u00fdch typ\u016f str\u00e1nek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na str\u00e1nk\u00e1ch <a href=\"https:\/\/seo.london\/cs\/seo-pro-kosmeticky-prumysl\/\">kr\u00e1sa<\/a> za t\u00edmto rozhran\u00edm stoj\u00ed jeho povaha v re\u00e1ln\u00e9m \u010dase - zm\u011bny na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch mohou b\u00fdt okam\u017eit\u011b sd\u00edleny se spole\u010dnost\u00ed Google, kter\u00e1 pak spust\u00ed t\u00e9m\u011b\u0159 okam\u017eit\u00e9 proch\u00e1zen\u00ed, co\u017e je v\u00fdrazn\u00fd p\u0159\u00ednos ve srovn\u00e1n\u00ed s \u010dek\u00e1n\u00edm na rutinn\u00ed proch\u00e1zen\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google-support-within-google-search-console\"><span class=\"ez-toc-section\" id=\"google-support-within-google-search-console\"><\/span>Podpora Google v r\u00e1mci slu\u017eby Google Search Console<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nakonec se pod\u00edvejme na dal\u0161\u00ed fantastick\u00fd n\u00e1stroj, kter\u00fd se nab\u00edz\u00ed v r\u00e1mci toho, co je crawling v SEO: Google . <a href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/\">Konzola pro vyhled\u00e1v\u00e1n\u00ed<\/a> (GSC). Tato str\u00e1nka <a href=\"https:\/\/seo.london\/cs\/software-pro-seo-zdarma\/\">zdarma<\/a> slu\u017eba spole\u010dnosti Google pom\u00e1h\u00e1 u\u017eivatel\u016fm udr\u017eovat jejich str\u00e1nky ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Spole\u010dnost GSC vynik\u00e1, pokud jde o identifikaci potenci\u00e1ln\u00edch probl\u00e9m\u016f s va\u0161\u00edm webem, kter\u00e9 by mohly ovlivnit <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/jak-monitorovat-vykon\/\">v\u00fdkon<\/a> v SERP (Search Engine Result Pages).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pomoc\u00ed slu\u017eby GSC m\u016f\u017eete ru\u010dn\u011b po\u017e\u00e1dat o indexaci konkr\u00e9tn\u00edch adres URL, pokud m\u00e1te podez\u0159en\u00ed, \u017ee nebyly \u0159\u00e1dn\u011b indexov\u00e1ny proch\u00e1zec\u00edmi roboty. Krom\u011b toho prost\u0159ednictv\u00edm sv\u00e9ho <a href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/\">Mapa str\u00e1nek<\/a> <a href=\"https:\/\/seo.london\/cs\/vykazovani-vysledku-seo\/\">zpr\u00e1va<\/a> mohou webmaste\u0159i vid\u011bt, kter\u00e9 adresy URL z p\u0159edchoz\u00edch dvou m\u011bs\u00edc\u016f byly proch\u00e1zeny spolu se v\u0161emi chybami, kter\u00e9 se p\u0159i t\u011bchto proch\u00e1zen\u00edch vyskytly; je to nep\u0159ekonateln\u00fd zdroj informac\u00ed p\u0159i udr\u017eov\u00e1n\u00ed stavu proch\u00e1zen\u00ed!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00e1 z v\u00fd\u0161e uveden\u00fdch metod hraje v\u00fdznamnou roli p\u0159i usnad\u0148ov\u00e1n\u00ed snadn\u00e9ho p\u0159\u00edstupu webov\u00fdch vyhled\u00e1va\u010d\u016f k nov\u00fdm nebo aktualizovan\u00fdm informac\u00edm na va\u0161ich str\u00e1nk\u00e1ch - a\u0165 u\u017e prost\u0159ednictv\u00edm automatizovan\u00fdch <a href=\"https:\/\/seo.london\/cs\/upozorneni-google-seo\/\">upozorn\u011bn\u00ed<\/a> odes\u00edlan\u00fdch p\u0159es v\u00edce platforem nebo p\u0159\u00edmo kontrolovat aspekty prost\u0159ednictv\u00edm n\u00e1stroj\u016f poskytovan\u00fdch obrovsk\u00fdmi poskytovateli, jako je samotn\u00fd Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-achieve-efficient-site-crawling\"><span class=\"ez-toc-section\" id=\"how-to-achieve-efficient-site-crawling\"><\/span>Jak dos\u00e1hnout efektivn\u00edho proch\u00e1zen\u00ed webu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud jde o optimalizaci pro vyhled\u00e1va\u010de, hraje efektivn\u00ed proch\u00e1zen\u00ed v\u00fdznamnou roli. <a href=\"https:\/\/seo.london\/cs\/co-jsou-meta-klicova-slova\/\">Kl\u00ed\u010dov\u00e9 slovo<\/a> zde je efektivn\u00ed. Pod\u00edvejme se na n\u011bkolik praktick\u00fdch zp\u016fsob\u016f, jak zajistit nejen proch\u00e1zen\u00ed, ale i efektivn\u00ed a p\u0159\u00ednosn\u00e9 proch\u00e1zen\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ensure-a-fast-healthy-server-response\"><span class=\"ez-toc-section\" id=\"ensure-a-fast-healthy-server-response\"><\/span>Zaji\u0161t\u011bn\u00ed rychl\u00e9 a zdrav\u00e9 odezvy serveru<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jednou z nejlep\u0161\u00edch technik pro dosa\u017een\u00ed efektivn\u00edho proch\u00e1zen\u00ed webu je zaji\u0161t\u011bn\u00ed rychl\u00e9 a zdrav\u00e9 odezvy serveru.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Udr\u017eov\u00e1n\u00ed \u0161pi\u010dkov\u00e9ho v\u00fdkonu: V\u00fdkon va\u0161eho serveru ur\u010duje, jak rychle m\u016f\u017ee Googlebot proch\u00e1zet va\u0161e str\u00e1nky.<\/li>\n\n\n\n<li>Chyby limit\u016f: D\u00e1vejte si pozor na chyby serveru, proto\u017ee mohou ohrozit schopnost Googlu rychle indexovat va\u0161e str\u00e1nky.<\/li>\n\n\n\n<li>Optimalizace rychlosti na\u010d\u00edt\u00e1n\u00ed: Proto v\u017edy usilujte o optimalizaci rychlosti na\u010d\u00edt\u00e1n\u00ed str\u00e1nek.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aktivn\u00ed a zdrav\u00fd server je skute\u010dn\u011b z\u00e1kladem, na kter\u00e9m mohou efektivn\u011b stav\u011bt dal\u0161\u00ed techniky proch\u00e1zen\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-remove-valueless-content\"><span class=\"ez-toc-section\" id=\"remove-valueless-content\"><\/span>Odstran\u011bn\u00ed bezcenn\u00e9ho obsahu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00edm krokem k dosa\u017een\u00ed efektivn\u00edho proch\u00e1zen\u00ed webu vyhled\u00e1va\u010di SEO je odstran\u011bn\u00ed bezcenn\u00e9ho obsahu z webu. To znamen\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pro\u0159ez\u00e1v\u00e1n\u00ed neindexovan\u00fdch str\u00e1nek, jako jsou str\u00e1nky s pod\u011bkov\u00e1n\u00edm nebo duplicitn\u00ed obsah.<\/li>\n\n\n\n<li>Do\u010dasn\u00e9 adresy URL vytvo\u0159en\u00e9 z d\u016fvodu testov\u00e1n\u00ed nebo v\u00fdvoje by m\u011bly b\u00fdt neprodlen\u011b odstran\u011bny.<\/li>\n\n\n\n<li><a href=\"https:\/\/seo.london\/cs\/mel-bych-ze-svych-webovych-stranek-odstranit-stary-obsah\/\">Star\u00fd<\/a> <a href=\"https:\/\/seo.london\/cs\/co-jsou-vstupni-stranky-a-proc-jsou-dulezite\/\">vstupn\u00ed str\u00e1nky<\/a> a zbyte\u010dn\u00e9 zna\u010dky by se mohly st\u00e1t zbyte\u010dnou z\u00e1t\u011b\u017e\u00ed, kter\u00e1 by zpomalovala proch\u00e1zen\u00ed.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00edm usnad\u0148uje robot\u016fm zvl\u00e1dnuteln\u011bj\u0161\u00ed a hodnotn\u011bj\u0161\u00ed pr\u00e1ci a z\u00e1rove\u0148 zvy\u0161uje celkov\u00e9 vn\u00edm\u00e1n\u00ed kvality va\u0161ich webov\u00fdch str\u00e1nek.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-instruct-googlebot-what-not-to-crawl\"><span class=\"ez-toc-section\" id=\"instruct-googlebot-what-not-to-crawl\"><\/span>Pokyny pro Googlebot, co nem\u00e1 proch\u00e1zet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00ed z\u00e1sadn\u00ed roli p\u0159i vytv\u00e1\u0159en\u00ed strategie pro efektivn\u00ed proch\u00e1zen\u00ed webu hraje formulace pokyn\u016f pro to, co nesm\u00ed b\u00fdt proch\u00e1zeno. Jedn\u00edm ze zp\u016fsob\u016f, jak toho dos\u00e1hnout, je konfigurace <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-soubor-robots-txt-v-seo\/\">roboti<\/a>.txt soubor, kter\u00fd umo\u017e\u0148uje <a href=\"https:\/\/seo.london\/cs\/naucte-se-seo\/\">pr\u016fvodce<\/a> Googlebot od oblast\u00ed va\u0161eho webu, kter\u00e9 nemus\u00ed b\u00fdt relevantn\u00ed nebo obez\u0159etn\u011b vyu\u017e\u00edvat. <a href=\"https:\/\/seo.london\/cs\/meta-description-title-tag-h1-na-strance-kontaktu\/\">meta<\/a> p\u0159\u00edkazy robot\u016f, jako jsou nap\u0159\u00edklad 'noindex', 'nofollow' a dal\u0161\u00ed. Kontrola nad t\u00edm, co bude proch\u00e1zeno, znamen\u00e1 \u00fasporu zdroj\u016f a umo\u017e\u0148uje soust\u0159edit se na skute\u010dn\u011b z\u00e1sadn\u00ed aspekty indexov\u00e1n\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-instruct-googlebot-on-what-to-crawl-and-when\"><span class=\"ez-toc-section\" id=\"instruct-googlebot-on-what-to-crawl-and-when\"><\/span>Pokyny pro Googlebot, co a kdy m\u00e1 proch\u00e1zet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Stejn\u011b d\u016fle\u017eit\u00e9 je \u0159\u00edci Googlu, co nem\u00e1 proch\u00e1zet, a z\u00e1rove\u0148 mu pomoc\u00ed mo\u017enost\u00ed prioritizace v r\u00e1mci map str\u00e1nek XML d\u00e1t pokyn, \u010demu je t\u0159eba v\u011bnovat v\u011bt\u0161\u00ed pozornost z hlediska relevance \u010derstv\u00e9ho obsahu nebo aktualizovan\u00fdch materi\u00e1l\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud v\u00edte, jak \u010dasto doch\u00e1z\u00ed k aktualizac\u00edm, m\u016f\u017eete vyhled\u00e1va\u010d\u016fm poradit, kdy je nutn\u00e9 op\u011btovn\u00e9 vyhled\u00e1v\u00e1n\u00ed. Nejde jen o zaji\u0161t\u011bn\u00ed aktu\u00e1ln\u00edch informac\u00ed, ale tak\u00e9 o to, aby se zabr\u00e1nilo pl\u00fdtv\u00e1n\u00ed cenn\u00fdmi rozpo\u010dtov\u00fdmi prost\u0159edky na prohled\u00e1v\u00e1n\u00ed v p\u0159\u00edpadech, kdy nebyla provedena \u017e\u00e1dn\u00e1 zm\u011bna nebo nebyla vy\u017eadov\u00e1na.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-support-crawling-through-internal-links\"><span class=\"ez-toc-section\" id=\"support-crawling-through-internal-links\"><\/span>Podpora proch\u00e1zen\u00ed prost\u0159ednictv\u00edm intern\u00edch odkaz\u016f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nakonec podpo\u0159te efektivn\u00ed proch\u00e1zen\u00ed webu pomoc\u00ed strategick\u00fdch vzor\u016f intern\u00edch odkaz\u016f uvnit\u0159 hranic webu: 1) Zajist\u011bte jasn\u00e9 naviga\u010dn\u00ed cesty pro roboty katalogizuj\u00edc\u00ed tematickou relevanci 2) Vytvo\u0159te silnou architekturu odkaz\u016f soust\u0159e\u010fuj\u00edc\u00ed s\u00edlu kolem kl\u00ed\u010dov\u00fdch str\u00e1nek 3) Vyu\u017eijte taktn\u011b kotven\u00ed zam\u011b\u0159en\u00e9 na kl\u00ed\u010dov\u00e1 slova, kter\u00e9 pom\u016f\u017ee u\u017eivatel\u016fm snadno navigovat a robot\u016fm efektivn\u011b rozezn\u00e1vat kontext.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nezapome\u0148te! Adeptn\u00ed implementace t\u00fdkaj\u00edc\u00ed se <a href=\"https:\/\/seo.london\/cs\/mel-bych-pouzivat-atribut-nofollow-pro-interni-odkazy\/\">intern\u00ed odkazy<\/a> Sledov\u00e1n\u00ed drobe\u010dkov\u00e9 navigace je snadn\u00e9, a to nejen proto, \u017ee l\u00e1k\u00e1 n\u00e1v\u0161t\u011bvn\u00edky na ucelen\u00e9 cestovn\u00ed manifesty, ale tak\u00e9 proto, \u017ee zaji\u0161\u0165uje prozkoum\u00e1n\u00ed p\u0159\u00edv\u011btiv\u00e9 pro roboty, co\u017e podporuje lep\u0161\u00ed porozum\u011bn\u00ed a nakonec i p\u0159\u00edzniv\u00e9 hodnocen\u00ed, \u010d\u00edm\u017e podporuje n\u00e1\u0161 celkov\u00fd z\u00e1m\u011br efektivn\u00edho proch\u00e1zen\u00ed webu!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-optimizing-web-crawling\"><span class=\"ez-toc-section\" id=\"optimizing-web-crawling\"><\/span>Optimalizace proch\u00e1zen\u00ed webu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Optimalizace proch\u00e1zen\u00ed webu se soust\u0159ed\u00ed na to, aby byly va\u0161e webov\u00e9 str\u00e1nky p\u0159\u00edstupn\u00e9, snadno ovladateln\u00e9 a hodnotn\u00e9. Tato optimalizace v kone\u010dn\u00e9m d\u016fsledku ovliv\u0148uje, jak vyhled\u00e1va\u010de <a href=\"https:\/\/seo.london\/cs\/jak-mohu-zkontrolovat-sve-poradi-seo\/\">hodnost<\/a> v\u00e1\u0161 obsah. Existuje n\u011bkolik strategi\u00ed, kter\u00e9 m\u016f\u017eete pou\u017e\u00edt k zaji\u0161t\u011bn\u00ed optim\u00e1ln\u00edho proch\u00e1zen\u00ed va\u0161ich str\u00e1nek.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-prioritize-your-content-for-indexing\"><span class=\"ez-toc-section\" id=\"prioritize-your-content-for-indexing\"><\/span>Stanoven\u00ed priorit obsahu pro indexov\u00e1n\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Prvn\u00edm d\u016fle\u017eit\u00fdm tipem p\u0159i optimalizaci webov\u00fdch str\u00e1nek pro proch\u00e1zen\u00ed je \"stanoven\u00ed priorit\". Mus\u00edte si uv\u011bdomit, kter\u00fd obsah m\u00e1 na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch vysokou d\u016fle\u017eitost, a stanovit jeho prioritu pro indexov\u00e1n\u00ed. N\u00e1sledn\u011b tak\u00e9 rozpoznat m\u00e9n\u011b v\u00fdznamn\u00e9 str\u00e1nky nebo zastaral\u00e9 informace a bu\u010f je aktualizovat, nebo vylou\u010dit z proch\u00e1zen\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-optimize-website-speed\"><span class=\"ez-toc-section\" id=\"optimize-website-speed\"><\/span>Optimalizace rychlosti webov\u00fdch str\u00e1nek<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00edm d\u016fle\u017eit\u00fdm aspektem je rychlost na\u010d\u00edt\u00e1n\u00ed webov\u00fdch str\u00e1nek. \u010c\u00edm rychleji m\u016f\u017ee crawler na\u010d\u00edst data z va\u0161eho webu, t\u00edm efektivn\u011bji za\u010dne plnit sv\u00e9 povinnosti, co\u017e vede k lep\u0161\u00edmu um\u00edst\u011bn\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed d\u00edky efektivn\u00edmu proveden\u00ed toho, co je v SEO odpov\u011bdnosti crawleru.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-create-an-xml-sitemap\"><span class=\"ez-toc-section\" id=\"create-an-xml-sitemap\"><\/span>Vytvo\u0159en\u00ed mapy str\u00e1nek XML<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vytvo\u0159en\u00ed mapy str\u00e1nek XML pom\u00e1h\u00e1 p\u0159\u00edmo vyhled\u00e1va\u010d\u016fm t\u00edm, \u017ee poskytuje pl\u00e1n, kde se na webu nach\u00e1z\u00ed ve\u0161ker\u00fd d\u016fle\u017eit\u00fd obsah. Pom\u00e1h\u00e1 robot\u016fm pochopit, kter\u00e9 oblasti maj\u00ed p\u0159i indexov\u00e1n\u00ed up\u0159ednostnit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-seo-friendly-urls\"><span class=\"ez-toc-section\" id=\"use-seo-friendly-urls\"><\/span>Pou\u017e\u00edvejte adresy URL vhodn\u00e9 pro SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pou\u017e\u00edv\u00e1n\u00ed informativn\u00edch adres URL, kter\u00e9 inteligentn\u011b zobrazuj\u00ed obsah str\u00e1nek, tak\u00e9 nav\u00e1d\u00ed vyhled\u00e1va\u010de na v\u00fdznamn\u00e9 \u010d\u00e1sti str\u00e1nek, co\u017e proces d\u00e1le optimalizuje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pozn\u00e1mka: Pou\u017eit\u00ed jasn\u00fdch a popisn\u00fdch <a href=\"https:\/\/seo.london\/cs\/co-je-optimalizace-obrazku-v-seo\/\">alt tagy<\/a> s <a href=\"https:\/\/seo.london\/cs\/google-neindexuje-obrazky\/\">obr\u00e1zky<\/a> na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch zvy\u0161uje jejich schopnost b\u00fdt nalezeny algoritmy vyhled\u00e1v\u00e1n\u00ed obr\u00e1zk\u016f - \u010dasto p\u0159ehl\u00ed\u017een\u00fd kout SEO strategie, kter\u00fd v\u0161ak hraje ned\u00edlnou roli p\u0159i zva\u017eov\u00e1n\u00ed konsolidovan\u00fdch technik zahrnuj\u00edc\u00edch \"co je to proch\u00e1zen\u00ed v SEO\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zaveden\u00edm t\u011bchto praktick\u00fdch opat\u0159en\u00ed - up\u0159ednostn\u011bn\u00ed z\u00e1sadn\u00edho obsahu pro indexov\u00e1n\u00ed, optimalizace rychlosti webov\u00fdch str\u00e1nek, vytvo\u0159en\u00ed map str\u00e1nek XML, pou\u017e\u00edv\u00e1n\u00ed smyslupln\u00fdch adres URL a spr\u00e1vn\u00e9 ozna\u010dov\u00e1n\u00ed obr\u00e1zk\u016f - maj\u00ed spr\u00e1vci webov\u00fdch str\u00e1nek re\u00e1lnou \u0161anci pomoci robot\u016fm vyhled\u00e1va\u010d\u016f efektivn\u011b de\u0161ifrovat jejich webov\u00e9 str\u00e1nky a zlep\u0161it tak jejich viditelnost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nezapome\u0148te! Efektivn\u011b proch\u00e1zel str\u00e1nky dl\u00e1\u017ed\u00ed cestu k lep\u0161\u00edm p\u0159\u00edle\u017eitostem, pokud jde o hodnocen\u00ed, tak\u017ee pou\u017e\u00edt tyto strategie jako odrazov\u00fd m\u016fstek k realizaci optim\u00e1ln\u00ed webov\u00e9 p\u0159\u00edtomnosti v p\u0159\u00edslu\u0161n\u00fdch v\u00fdklenk\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Z\u00e1v\u011br<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pot\u00e9, co jsme prozkoumali, co proch\u00e1zen\u00ed v SEO obn\u00e1\u0161\u00ed, jsme si v\u011bdomi jeho v\u00fdznamu jako z\u00e1kladn\u00edho procesu ka\u017ed\u00e9ho vyhled\u00e1va\u010de. Je z\u0159ejm\u00e9, \u017ee zaji\u0161t\u011bn\u00ed p\u0159\u00edstupnosti a snadn\u00e9 navigace va\u0161eho webu vyhled\u00e1va\u010di nen\u00ed jen volitelnou z\u00e1le\u017eitost\u00ed - m\u016f\u017ee b\u00fdt rozd\u00edlem mezi t\u00edm, zda bude objeven, nebo z\u016fstane neviditeln\u00fd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vynikaj\u00edc\u00ed efektivita proch\u00e1zen\u00ed webu za\u010d\u00edn\u00e1 vytvo\u0159en\u00edm zdrav\u00e9 odezvy serveru, odstran\u011bn\u00edm irelevantn\u00edho obsahu a pe\u010dliv\u00fdmi pokyny pro Googlebot, co m\u00e1 proch\u00e1zet. Z\u00e1kladem je pochopen\u00ed rovnov\u00e1hy mezi rozpo\u010dtem na proch\u00e1zen\u00ed webu a jeho \u00fa\u010dinnost\u00ed a znalost toho, kam by bylo nejlep\u0161\u00ed tyto prost\u0159edky p\u0159id\u011blit, aby se dos\u00e1hlo maxim\u00e1ln\u00ed n\u00e1vratnosti investic. Sledujte v\u00fdvoj n\u00e1stroj\u016f, jako je IndexNow a r\u016fzn\u00e9 mo\u017enosti v r\u00e1mci tzv. <a href=\"https:\/\/seo.london\/cs\/rozdil-mezi-sluzbou-google-analytics-a-google-search-console\/\">Konzola Google pro vyhled\u00e1v\u00e1n\u00ed<\/a> pro efektivn\u011bj\u0161\u00ed spr\u00e1vu indexace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e1le pe\u010dujte o zdrav\u00fd <a href=\"https:\/\/seo.london\/cs\/strategie-internich-odkazu\/\">intern\u00ed odkaz<\/a> <a href=\"https:\/\/seo.london\/cs\/format-a-struktura-clanku\/\">struktura<\/a> kter\u00fd podporuje hladk\u00e9 proch\u00e1zen\u00ed webov\u00fdch str\u00e1nek. Podobn\u011b jako dob\u0159e polo\u017een\u00e9 cesty v\u00fdrazn\u011b usnad\u0148uj\u00ed na\u0161e cestov\u00e1n\u00ed, usnad\u0148uj\u00ed i pr\u00e1ci webov\u00fdch crawler\u016f, kter\u00e9 pronikaj\u00ed hluboko do va\u0161ich webov\u00fdch str\u00e1nek a z\u00e1rove\u0148 urychluj\u00ed indexaci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tv\u016frci dnes nesou odpov\u011bdnost za to, aby byl jejich obsah dosa\u017eiteln\u00fd jak pro u\u017eivatele, tak pro vyhled\u00e1va\u010de. A p\u0159esto\u017ee efektivn\u00ed prohled\u00e1v\u00e1n\u00ed nen\u00ed \u00fasp\u011bchem ze dne na den - je postupn\u00e9 - ka\u017ed\u00fd krok k jeho zlep\u0161en\u00ed n\u00e1s p\u0159ibli\u017euje k lep\u0161\u00edm v\u00fdsledk\u016fm SEO. Nezapome\u0148te: <a href=\"https:\/\/seo.london\/cs\/jak-psat-obsah-optimalizovany-pro-seo\/\">Kvalitn\u00ed obsah<\/a> neindexov\u00e1n\u00ed nep\u0159in\u00e1\u0161\u00ed nikomu \u017e\u00e1dn\u00e9 v\u00fdhody.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zlep\u0161en\u00ed viditelnosti ve vyhled\u00e1v\u00e1n\u00ed v podstat\u011b za\u010d\u00edn\u00e1 t\u00edm, \u017ee umo\u017e\u0148uje efektivn\u00ed \"proch\u00e1zen\u00ed\". V tom spo\u010d\u00edv\u00e1 prav\u00fd v\u00fdznam ot\u00e1zky \"Co je crawling v SEO\", kter\u00e1 m\u011bn\u00ed n\u00e1\u0161 pohled z pouh\u00fdch definic na konkr\u00e9tn\u00ed dopady na strategie digit\u00e1ln\u00ed viditelnosti.<\/p>","protected":false},"excerpt":{"rendered":"<p>V\u00edtejte na vzru\u0161uj\u00edc\u00ed cest\u011b do sv\u011bta optimalizace pro vyhled\u00e1va\u010de (SEO). Dnes v\u00e1m vysv\u011btl\u00edm z\u00e1kladn\u00ed pojem, nad kter\u00fdm se za\u010d\u00e1te\u010dn\u00edci \u010dasto drbou na hlav\u011b. Zvedneme kapotu nad \u201cproch\u00e1zen\u00edm\u201d. Kdybychom se prod\u00edrali rozlehl\u00fdm prostorem SEO jako hustou d\u017eungl\u00ed, crawling by byl na\u0161\u00edm kompasem, kter\u00fd by vedl na\u0161e kroky. Je to [...]<\/p>","protected":false},"author":6,"featured_media":31172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-31166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is crawling in SEO - SEO.London<\/title>\n<meta name=\"description\" content=\"Welcome to an exciting journey in the world of Search Engine Optimization (SEO). Today, I&#039;ll demystify a core concept that often leaves beginners\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/cs\/co-je-to-prochazeni-v-seo\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is crawling in SEO\" \/>\n<meta property=\"og:description\" content=\"Welcome to an exciting journey in the world of Search Engine Optimization (SEO). Today, I&#039;ll demystify a core concept that often leaves beginners\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/cs\/co-je-to-prochazeni-v-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-25T12:16:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-04T19:52:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2023\/06\/What-is-crawling-in-SEO.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"449\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minut\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Co je to proch\u00e1zen\u00ed v SEO - SEO.London","description":"V\u00edtejte na vzru\u0161uj\u00edc\u00ed cest\u011b ve sv\u011bt\u011b optimalizace pro vyhled\u00e1va\u010de (SEO). Dnes v\u00e1m demystifikuji z\u00e1kladn\u00ed koncept, kter\u00fd \u010dasto zanech\u00e1v\u00e1 za\u010d\u00e1te\u010dn\u00edky v klidu.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seo.london\/cs\/co-je-to-prochazeni-v-seo\/","og_locale":"cs_CZ","og_type":"article","og_title":"What is crawling in SEO","og_description":"Welcome to an exciting journey in the world of Search Engine Optimization (SEO). Today, I'll demystify a core concept that often leaves beginners","og_url":"https:\/\/seo.london\/cs\/co-je-to-prochazeni-v-seo\/","og_site_name":"SEO.London","article_published_time":"2023-06-25T12:16:16+00:00","article_modified_time":"2023-07-04T19:52:32+00:00","og_image":[{"width":800,"height":449,"url":"https:\/\/seo.london\/wp-content\/uploads\/2023\/06\/What-is-crawling-in-SEO.png","type":"image\/png"}],"author":"Lukasz Zelezny","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Lukasz Zelezny","Odhadovan\u00e1 doba \u010dten\u00ed":"12 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/seo.london\/ko\/\ubb34\uc5c7-\ud06c\ub864\ub9c1-\uc778-\uc11c\/","url":"https:\/\/seo.london\/what-is-crawling-in-seo\/","name":"Co je to proch\u00e1zen\u00ed v SEO - SEO.London","isPartOf":{"@id":"https:\/\/seo.london\/fi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seo.london\/what-is-crawling-in-seo\/#primaryimage"},"image":{"@id":"https:\/\/seo.london\/what-is-crawling-in-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/seo.london\/wp-content\/uploads\/2023\/06\/What-is-crawling-in-SEO.png","datePublished":"2023-06-25T12:16:16+00:00","dateModified":"2023-07-04T19:52:32+00:00","author":{"@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/a87f13cbf62c630a697ac094314f9e25"},"description":"V\u00edtejte na vzru\u0161uj\u00edc\u00ed cest\u011b ve sv\u011bt\u011b optimalizace pro vyhled\u00e1va\u010de (SEO). Dnes v\u00e1m demystifikuji z\u00e1kladn\u00ed koncept, kter\u00fd \u010dasto zanech\u00e1v\u00e1 za\u010d\u00e1te\u010dn\u00edky v klidu.","breadcrumb":{"@id":"https:\/\/seo.london\/what-is-crawling-in-seo\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seo.london\/what-is-crawling-in-seo\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/seo.london\/what-is-crawling-in-seo\/#primaryimage","url":"https:\/\/seo.london\/wp-content\/uploads\/2023\/06\/What-is-crawling-in-SEO.png","contentUrl":"https:\/\/seo.london\/wp-content\/uploads\/2023\/06\/What-is-crawling-in-SEO.png","width":800,"height":449,"caption":"What is crawling in SEO"},{"@type":"BreadcrumbList","@id":"https:\/\/seo.london\/what-is-crawling-in-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/seo.london\/fr\/"},{"@type":"ListItem","position":2,"name":"What is crawling in SEO"}]},{"@type":"WebSite","@id":"https:\/\/seo.london\/fi\/#website","url":"https:\/\/seo.london\/fi\/","name":"SEO.London","description":"SEO konzultant a odborn\u00e1 firma v Lond\u00fdn\u011b, Velk\u00e1 Brit\u00e1nie - Lukasz Zelezny","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seo.london\/fi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/a87f13cbf62c630a697ac094314f9e25","name":"Lukasz Zelezny","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/55d18e132c3d0d63f7cd047da2d2a7f805a3392a84a615be5d6dca867281758e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/55d18e132c3d0d63f7cd047da2d2a7f805a3392a84a615be5d6dca867281758e?s=96&d=mm&r=g","caption":"Lukasz Zelezny"},"description":"#1 SEO konzultant \u017eij\u00edc\u00ed v Lond\u00fdn\u011b, kter\u00fd spolupracoval se spole\u010dnostmi jako Zoopla, uSwitch, Mashable, Thomson Reuters a mnoha dal\u0161\u00edmi. Najm\u011bte si Lukasz Zelezny (MCIM, F IDM)","url":"https:\/\/seo.london\/cs\/author\/lukasz-zelezny\/"}]}},"_links":{"self":[{"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/posts\/31166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/comments?post=31166"}],"version-history":[{"count":0,"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/posts\/31166\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/media\/31172"}],"wp:attachment":[{"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/media?parent=31166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/categories?post=31166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/tags?post=31166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}