{"id":28207,"date":"2023-02-02T10:37:20","date_gmt":"2023-02-02T10:37:20","guid":{"rendered":"https:\/\/seo.london\/?p=28207"},"modified":"2023-02-03T10:37:37","modified_gmt":"2023-02-03T10:37:37","slug":"seo-pro-nove-stranky","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/seo-pro-nove-stranky\/","title":{"rendered":"SEO pro nov\u00e9 str\u00e1nky"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/seo.london\/cs\/mohu-se-naucit-seo-sam\/\">Nau\u010dte se<\/a> Jak na to <a href=\"https:\/\/seo.london\/cs\/\">SEO<\/a> Pro zpravodajsk\u00fd web<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/seo.london\/cs\/budovani-odkazu-jak-co-delat-donts\/\">Co<\/a> n\u00e1stup digit\u00e1ln\u00edho nebo technologick\u00e9ho v\u011bku zp\u016fsobil, \u017ee vznikla spousta nov\u00fdch t\u00e9mat, technik a dal\u0161\u00edch informac\u00ed, kter\u00e9 se mus\u00edte nau\u010dit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bez ohledu na profesi jsou tyto lekce v podstat\u011b stejn\u00e9 pro v\u0161echny. Pokud se je nenau\u010d\u00edte, m\u016f\u017eete z\u016fstat pozadu, zejm\u00e9na kdy\u017e po\u010d\u00edt\u00e1te se sv\u00fdmi novinkami. <a href=\"https:\/\/seo.london\/cs\/jak-psat-clanky-optimalizovane-pro-seo\/\">\u010dl\u00e1nky<\/a> p\u0159il\u00e1kat \u010dten\u00e1\u0159e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nau\u010dit se d\u011blat SEO pro zpravodajsk\u00e9 weby nen\u00ed t\u011b\u017ek\u00fd \u00fakol. Je to stejn\u00e9 jako u\u010den\u00ed se latiny, kalkula\u010dky nebo jin\u00fdch p\u0159edm\u011bt\u016f. Alespo\u0148 pro n\u011bkter\u00e9 lidi. V\u011b\u0159te n\u00e1m, \u017ee nen\u00ed t\u011b\u017ek\u00e9 nau\u010dit se, co d\u011blat, kdy\u017e chcete pou\u017e\u00edvat SEO pro zpravodajsk\u00e9 weby.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-seo-for-news-site-the-right-way-to-do-it\"><span class=\"ez-toc-section\" id=\"seo-for-news-site-the-right-way-to-do-it\"><\/span>SEO pro zpravodajsk\u00e9 str\u00e1nky - spr\u00e1vn\u00fd zp\u016fsob, jak to ud\u011blat<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/seo-pro-nove-stranky\/#seo-for-news-site-the-right-way-to-do-it\" title=\"SEO pro zpravodajsk\u00e9 str\u00e1nky - spr\u00e1vn\u00fd zp\u016fsob, jak to ud\u011blat\">SEO pro zpravodajsk\u00e9 str\u00e1nky - spr\u00e1vn\u00fd zp\u016fsob, jak to ud\u011blat<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/seo-pro-nove-stranky\/#1-navigation-needs-to-be-simple-and-easy\" title=\"1. Navigace mus\u00ed b\u00fdt jednoduch\u00e1 a snadn\u00e1\">1. Navigace mus\u00ed b\u00fdt jednoduch\u00e1 a snadn\u00e1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/seo-pro-nove-stranky\/#2-optimize-optimize-optimize\" title=\"2. Optimalizujte! Optimalizujte! Optimalizujte!\">2. Optimalizujte! Optimalizujte! Optimalizujte!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/cs\/seo-pro-nove-stranky\/#3-dont-let-your-website-go-dark\" title=\"3. Nenechte sv\u00e9 webov\u00e9 str\u00e1nky ztmavnout\">3. Nenechte sv\u00e9 webov\u00e9 str\u00e1nky ztmavnout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/cs\/seo-pro-nove-stranky\/#4-use-authoritative-backlinks\" title=\"4. Pou\u017e\u00edvejte autoritativn\u00ed zp\u011btn\u00e9 odkazy\">4. Pou\u017e\u00edvejte autoritativn\u00ed zp\u011btn\u00e9 odkazy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/cs\/seo-pro-nove-stranky\/#5-use-social-media\" title=\"5. Pou\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed\">5. Pou\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/cs\/seo-pro-nove-stranky\/#seo-for-news-sites-the-google-factor\" title=\"SEO pro zpravodajsk\u00e9 weby - faktor Google\">SEO pro zpravodajsk\u00e9 weby - faktor Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/cs\/seo-pro-nove-stranky\/#seo-for-news-site-one-great-tip\" title=\"SEO pro zpravodajsk\u00e9 str\u00e1nky - jeden skv\u011bl\u00fd tip\">SEO pro zpravodajsk\u00e9 str\u00e1nky - jeden skv\u011bl\u00fd tip<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/cs\/seo-pro-nove-stranky\/#some-final-words\" title=\"N\u011bkolik slov na z\u00e1v\u011br\">N\u011bkolik slov na z\u00e1v\u011br<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Nejt\u011b\u017e\u0161\u00edm aspektem u\u010den\u00ed se SEO pro zpravodajsk\u00e9 weby je nau\u010dit se b\u00fdt flexibiln\u00ed. D\u016fvodem, pro\u010d mus\u00edte b\u00fdt flexibiln\u00ed, je skute\u010dnost, \u017ee pravidla SEO se neust\u00e1le m\u011bn\u00ed. Co fungovalo p\u0159ed p\u016fl rokem nebo dokonce p\u0159ed dv\u011bma m\u011bs\u00edci, nemus\u00ed fungovat dnes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toto prost\u0159ed\u00ed znamen\u00e1, \u017ee mus\u00edte b\u00fdt dostate\u010dn\u011b flexibiln\u00ed, abyste mohli prov\u00e1d\u011bt upgrady a aktualizace a m\u011bnit sv\u00e9 \u010dinnosti, jakmile se o nov\u00fdch zm\u011bn\u00e1ch dozv\u00edte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1sleduj\u00ed aktu\u00e1ln\u00ed standardy SEO pro zpravodajsk\u00e9 weby, kter\u00e9 mohou z\u016fstat stejn\u00e9 nebo se za n\u011bkolik m\u011bs\u00edc\u016f zm\u011bnit:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-navigation-needs-to-be-simple-and-easy\"><span class=\"ez-toc-section\" id=\"1-navigation-needs-to-be-simple-and-easy\"><\/span>1. Navigace mus\u00ed b\u00fdt jednoduch\u00e1 a snadn\u00e1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je zde <a href=\"https:\/\/seo.london\/cs\/mel-bych-ze-svych-webovych-stranek-odstranit-stary-obsah\/\">star\u00fd<\/a> princip, kter\u00fd pou\u017e\u00edv\u00e1 mnoho podnik\u016f. \u0158\u00edk\u00e1 se mu K.I.S.S. a tato p\u00edsmena znamenaj\u00ed keep it simple, stupid. A\u010dkoli se n\u00e1m toto posledn\u00ed slovo nel\u00edb\u00ed, je t\u0159eba, aby va\u0161e webov\u00e9 str\u00e1nky byly jednoduch\u00e9 na pou\u017e\u00edv\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existuje n\u011bkolik v\u011bc\u00ed, kter\u00e9 m\u016f\u017eete na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch ud\u011blat, abyste toho dos\u00e1hli. <a href=\"https:\/\/seo.london\/cs\/co-je-hlavnim-cilem-vyhledavace\/\">c\u00edl<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/seo.london\/cs\/jak-provadet-pokrocile-vyhledavani-v-googlu\/\">Vyhled\u00e1v\u00e1n\u00ed<\/a> bar- To je nutn\u00e9 m\u00edt, zejm\u00e9na pokud v\u00e1\u0161 zpravodajsk\u00fd web m\u00e1 v\u00edce str\u00e1nek na n\u011bm<\/li>\n\n\n\n<li>Nekone\u010dn\u00e9 posouv\u00e1n\u00ed - vyhled\u00e1v\u00e1n\u00ed t\u00e9mat je mnohem jednodu\u0161\u0161\u00ed a snaz\u0161\u00ed.<\/li>\n\n\n\n<li>Kategorie a zna\u010dky - pom\u00e1h\u00e1 v\u00e1m <a href=\"https:\/\/seo.london\/cs\/jak-mohu-zkontrolovat-sve-poradi-seo\/\">hodnost<\/a> lep\u0161\u00ed um\u00edst\u011bn\u00ed na str\u00e1nk\u00e1ch s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed<\/li>\n\n\n\n<li>Vytvo\u0159en\u00ed mapy webu - pom\u00e1h\u00e1 vyhled\u00e1va\u010d\u016fm naj\u00edt v\u0161echny va\u0161e webov\u00e9 str\u00e1nky<\/li>\n\n\n\n<li>Prov\u00e1d\u011bjte vz\u00e1jemn\u00e9 propojov\u00e1n\u00ed, aby lid\u00e9 mohli snadn\u011bji naj\u00edt podobn\u00e1 a souvisej\u00edc\u00ed t\u00e9mata.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-optimize-optimize-optimize\"><span class=\"ez-toc-section\" id=\"2-optimize-optimize-optimize\"><\/span>2. Optimalizujte! Optimalizujte! Optimalizujte!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ve skute\u010dnosti <a href=\"https:\/\/seo.london\/cs\/seo-pro-realitni-kancelare\/\">nemovitost<\/a>... <a href=\"https:\/\/seo.london\/cs\/co-jsou-meta-klicova-slova\/\">kl\u00ed\u010dov\u00e9 slovo<\/a> je um\u00edst\u011bn\u00ed, um\u00edst\u011bn\u00ed a um\u00edst\u011bn\u00ed. Na <a href=\"https:\/\/seo.london\/cs\/klicova-slova-seo-pro-nemovitosti\/\">domy<\/a> kter\u00e9 se prod\u00e1vaj\u00ed nejrychleji, jsou na nejlep\u0161\u00edch m\u00edstech. Chcete-li z\u00edskat v\u011bt\u0161\u00ed n\u00e1v\u0161t\u011bvnost, mus\u00edte sv\u00e9 webov\u00e9 str\u00e1nky optimalizovat a udr\u017eovat je optimalizovan\u00e9. Nejedn\u00e1 se o jednor\u00e1zov\u00e9 \u00fasil\u00ed, ale o trval\u00fd projekt. Ke spln\u011bn\u00ed tohoto d\u016fle\u017eit\u00e9ho \u00fakolu pot\u0159ebujete n\u00e1sleduj\u00edc\u00ed polo\u017eky:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00e1zvy str\u00e1nek<\/li>\n\n\n\n<li><a href=\"https:\/\/seo.london\/cs\/meta-description-title-tag-h1-na-strance-kontaktu\/\">Meta<\/a> popisy<\/li>\n\n\n\n<li>Str\u00e1nka <a href=\"https:\/\/seo.london\/cs\/url-adresy-pratelske-k-vyhledavani\/\">Adresy URL<\/a><\/li>\n\n\n\n<li>Nadpisy H1-4<\/li>\n\n\n\n<li>N\u00e1zvy obrazov\u00fdch soubor\u016f a <a href=\"https:\/\/seo.london\/cs\/alt-tagy-obrazku-seo\/\">Alt<\/a> atributy<\/li>\n\n\n\n<li><a href=\"https:\/\/seo.london\/cs\/co-je-text-kotvy\/\">Kotva<\/a> texty odkaz\u016f na jin\u00e9 str\u00e1nky<\/li>\n\n\n\n<li>Pou\u017eijte sd\u00edlen\u00fd <a href=\"https:\/\/seo.london\/cs\/google-neindexuje-obrazky\/\">obr\u00e1zky<\/a><\/li>\n\n\n\n<li>Nepou\u017e\u00edvejte duplicitn\u00ed <a href=\"https:\/\/seo.london\/cs\/obsah-marketing-seo-sluzby\/\">obsah<\/a> nebo webov\u00e9 str\u00e1nky<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-don-t-let-your-website-go-dark\"><span class=\"ez-toc-section\" id=\"3-dont-let-your-website-go-dark\"><\/span>3. Nenechte sv\u00e9 webov\u00e9 str\u00e1nky ztmavnout<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\"Go dark\" je <a href=\"https:\/\/seo.london\/cs\/seo-pro-it-spolecnosti\/\">internet<\/a> term\u00edn, kter\u00fd popisuje, kdy\u017e jsou va\u0161e webov\u00e9 str\u00e1nky neviditeln\u00e9. Je t\u0159eba, aby fungoval neust\u00e1le a aby fungoval spr\u00e1vn\u011b 24 hodin denn\u011b, 7 dn\u00ed v t\u00fddnu. To znamen\u00e1, \u017ee mus\u00edte:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zlep\u0161it <a href=\"https:\/\/seo.london\/cs\/jak-zlepsit-rychlost-nacitani-stranek\/\">rychlost na\u010d\u00edt\u00e1n\u00ed<\/a><\/li>\n\n\n\n<li>Ud\u011blejte sv\u00e9 webov\u00e9 str\u00e1nky p\u0159\u00edv\u011btiv\u00e9 pro mobiln\u00ed za\u0159\u00edzen\u00ed<\/li>\n\n\n\n<li>Oprava technick\u00fdch chyb<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud si nejste jisti, jak to ud\u011blat, a <a href=\"https:\/\/seo.london\/cs\/jak-vybrat-dobrou-seo-spolecnost\/\">dobr\u00e9 SEO<\/a> <a href=\"https:\/\/seo.london\/cs\/seo-konzultant-v-londyne\/\">poradenstv\u00ed<\/a> firma v\u00e1m uk\u00e1\u017ee, co je t\u0159eba ud\u011blat. Udr\u017eov\u00e1n\u00ed u\u017eivatelsky p\u0159\u00edv\u011btiv\u00fdch webov\u00fdch str\u00e1nek je zp\u016fsob, jak z\u00edskat n\u00e1v\u0161t\u011bvnost a <a href=\"https:\/\/seo.london\/cs\/jak-vyhledavat-a-vytvaret-obsah-ktery-se-umistuje-ve-vyhledavacich\/\">rozv\u00edjet<\/a> silnou div\u00e1ckou z\u00e1kladnu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-use-authoritative-backlinks\"><span class=\"ez-toc-section\" id=\"4-use-authoritative-backlinks\"><\/span>4. Pou\u017e\u00edvejte autoritativn\u00ed zp\u011btn\u00e9 odkazy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dobr\u00fd zpravodajsk\u00fd web bude pot\u0159ebovat i tyto polo\u017eky. Je to siln\u00e9 SEO <a href=\"https:\/\/seo.london\/cs\/londynska-seo-strategie\/\">strategie<\/a> kter\u00fd se pou\u017e\u00edv\u00e1 univerz\u00e1ln\u011b. Na str\u00e1nk\u00e1ch . <a href=\"https:\/\/backlinko.com\/hub\/seo\/backlinks\">skv\u011bl\u00e9 zp\u011btn\u00e9 odkazy<\/a> dod\u00e1 obsahu va\u0161ich webov\u00fdch str\u00e1nek atmosf\u00e9ru <a href=\"https:\/\/seo.london\/cs\/jak-zjistit-autoritu-domeny\/\">\u00fa\u0159ad<\/a> a ukazuje \u010dten\u00e1\u0159\u016fm, \u017ee va\u0161i novin\u00e1\u0159i v\u011bd\u00ed, o \u010dem mluv\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tyto zp\u011btn\u00e9 odkazy mus\u00ed b\u00fdt relevantn\u00ed k t\u00e9matu \u010dl\u00e1nku a mohou poch\u00e1zet z. <a href=\"https:\/\/seo.london\/cs\/jsou-blogy-dobre-pro-seo\/\">blogy<\/a>, dal\u0161\u00ed d\u016fv\u011bryhodn\u00e9 webov\u00e9 str\u00e1nky, obsahov\u00e9 adres\u00e1\u0159e a f\u00f3ra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-use-social-media\"><span class=\"ez-toc-section\" id=\"5-use-social-media\"><\/span>5. Pou\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e se u\u010d\u00edte, jak d\u011blat SEO pro zpravodajsk\u00fd web, je d\u016fle\u017eit\u00e9 nevynechat lekci o tom, jak pou\u017e\u00edvat soci\u00e1ln\u00ed m\u00e9dia. Nejen\u017ee byste m\u011bli b\u00fdt p\u0159\u00edtomni tam, kde jsou lid\u00e9, ale mus\u00edte tak\u00e9 soustavn\u011b zve\u0159ej\u0148ovat p\u0159\u00edsp\u011bvky, abyste si zajistili siln\u00e9 publikum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existuj\u00ed kl\u00ed\u010dov\u00e9 strategie, kter\u00e9 je t\u0159eba dodr\u017eovat:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. P\u0159ejd\u011bte na webov\u00e9 str\u00e1nky, kter\u00e9 m\u016f\u017eete vyjmenovat. <a href=\"https:\/\/seo.london\/cs\/seo-agentura-v-londyne\/\">top<\/a> va\u0161\u00ed hlavy. Vytvo\u0159te si \u00fa\u010det a pravideln\u011b na n\u011b p\u0159isp\u00edvejte<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. Najd\u011bte nejlep\u0161\u00ed \u010das pro zve\u0159ejn\u011bn\u00ed. \u010cten\u00e1\u0159i na t\u011bchto soci\u00e1ln\u00edch s\u00edt\u00edch p\u0159ich\u00e1zej\u00ed a odch\u00e1zej\u00ed, ale existuj\u00ed lep\u0161\u00ed \u010dasy pro publikov\u00e1n\u00ed ne\u017e jin\u00e9 dny v t\u00fddnu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. Ujist\u011bte se, \u017ee na sv\u00e9 \u00fa\u010dty na soci\u00e1ln\u00edch s\u00edt\u00edch odkazujete ze sv\u00fdch hlavn\u00edch webov\u00fdch str\u00e1nek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. Aktivujte tla\u010d\u00edtka pro sd\u00edlen\u00ed obsahu na t\u011bchto soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-seo-for-news-sites-the-google-factor\"><span class=\"ez-toc-section\" id=\"seo-for-news-sites-the-google-factor\"><\/span>SEO pro zpravodajsk\u00e9 weby - faktor Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jednou z nejd\u016fle\u017eit\u011bj\u0161\u00edch oblast\u00ed, kter\u00e1 by pomohla va\u0161emu zpravodajsk\u00e9mu webu z\u00edskat pozornost, je b\u00fdt <a href=\"https:\/\/seo.london\/cs\/jak-ziskat-doporuceny-uryvek\/\">p\u0159edstaven\u00ed<\/a> ve zpr\u00e1v\u00e1ch Google. Google z\u00edsk\u00e1v\u00e1 nejvy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnost, a pokud se v\u00e1m poda\u0159\u00ed um\u00edstit se v t\u00e9to kategorii zpr\u00e1v, va\u0161e webov\u00e9 str\u00e1nky by m\u011bly zaznamenat mnohem v\u011bt\u0161\u00ed n\u00e1v\u0161t\u011bvnost. Zde jsou v\u011bci, kter\u00e9 m\u016f\u017eete ud\u011blat pro dosa\u017een\u00ed tohoto c\u00edle:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Bu\u010fte skute\u010dn\u00fdm zpravodajsk\u00fdm webem - Zpr\u00e1vy jsou jedinou funkc\u00ed, kterou Zpr\u00e1vy Google akceptuj\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. <a href=\"https:\/\/seo.london\/cs\/jak-odeslat-sve-stranky-na-google\/\">Odeslat<\/a> do slu\u017eby Google News - toto je krok #2, kter\u00fd se prov\u00e1d\u00ed p\u0159edt\u00edm, ne\u017e ud\u011bl\u00e1te cokoli dal\u0161\u00edho. Jakmile projdete obru\u010d\u00ed, m\u016f\u017eete optimalizovat pro Zpr\u00e1vy Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. Popisn\u00e9 adresy URL - tyto mal\u00e9 adresy webov\u00fdch str\u00e1nek mus\u00ed b\u00fdt jasn\u00e9 a mus\u00ed \u010dten\u00e1\u0159\u016fm umo\u017enit, aby v\u011bd\u011bli, o \u010dem je v\u00e1\u0161 zpravodajsk\u00fd \u010dl\u00e1nek. Prost\u011b z\u016fsta\u0148te v oblasti zdrav\u00e9ho rozumu i reality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. Korektury - pokud chcete z\u00edskat dobr\u00e9 hodnocen\u00ed, ujist\u011bte se, \u017ee v\u00e1\u0161 text neobsahuje \u017e\u00e1dn\u00e9 chyby. Dostat se na str\u00e1nky Google News je jako <a href=\"https:\/\/seo.london\/cs\/jak-napsat-seo-optimalizovany-blog\/\">psan\u00ed<\/a> a vyd\u00e1n\u00ed knihy. Gramatika atd. mus\u00ed b\u00fdt dokonal\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5. Dr\u017ete se <a href=\"https:\/\/seo.london\/cs\/vykazovani-vysledku-seo\/\">Hl\u00e1\u0161en\u00ed<\/a> Ud\u00e1losti ve va\u0161\u00ed zemi - to znamen\u00e1, \u017ee pokud \u017eijete v Americe a p\u00ed\u0161ete o n\u011b\u010dem, co se odehr\u00e1v\u00e1 v Americe, Zpr\u00e1vy Google to budou obsahovat. Pokud \u017eijete v Brit\u00e1nii a d\u011bl\u00e1te tot\u00e9\u017e, je cesta k tomu t\u011b\u017e\u0161\u00ed. <a href=\"https:\/\/seo.london\/cs\/seo-pro-cestovni-kancelar\/\">cestov\u00e1n\u00ed<\/a> a nemus\u00edte se dostat na seznam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">6. Obr\u00e1zky a videa jsou na prvn\u00edm m\u00edst\u011b - i kdy\u017e je obsah st\u00e1le nejlep\u0161\u00ed, lid\u00e9 d\u00e1vaj\u00ed p\u0159ednost obr\u00e1zk\u016fm a vide\u00edm, aby se dozv\u011bd\u011bli sv\u00e9 novinky. V\u00edce <a href=\"https:\/\/seo.london\/cs\/seo-pro-fotografy\/\">fotografie<\/a>, atd., jsou v\u017edy lep\u0161\u00ed ne\u017e jeden nebo \u017e\u00e1dn\u00fd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">7. Bu\u010fte mobiln\u00ed - je zn\u00e1mo, \u017ee v\u00edce u\u017eivatel\u016f internetu pou\u017e\u00edv\u00e1 mobiln\u00ed telefon ne\u017e notebook nebo po\u010d\u00edta\u010d. Ujist\u011bte se, \u017ee jsou va\u0161e str\u00e1nky p\u0159ipraveny pro tyto mal\u00e9 obrazovky. Google News tuto funkci up\u0159ednost\u0148uje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">8. Udr\u017eujte sv\u00e9 webov\u00e9 str\u00e1nky rychle na\u010dten\u00e9 - u\u017eivatel <a href=\"https:\/\/seo.london\/cs\/co-jsou-signaly-zkusenosti-se-strankami\/\">zku\u0161enosti<\/a> v\u00e1m pom\u016f\u017ee zastavit <a href=\"https:\/\/seo.london\/cs\/proc-potrebujete-znat-miru-odskoceni-vasich-stranek\/\">m\u00edra odsko\u010den\u00ed<\/a>. \u010c\u00edm rychleji se str\u00e1nka na\u010dte, t\u00edm l\u00e9pe pro v\u00e1s a t\u00edm snadn\u011bji pro va\u0161e \u010dten\u00e1\u0159e. <a href=\"https:\/\/seo.london\/cs\/jak-primet-google-aby-rychleji-indexoval-vase-stranky\/\">Rychle<\/a> na\u010d\u00edt\u00e1n\u00ed str\u00e1nek je v sou\u010dasn\u00e9 dob\u011b krit\u00e9riem hodnocen\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">9. Pou\u017eit\u00ed zrychlen\u00fdch mobiln\u00edch str\u00e1nek - pro\u010d byste m\u011bli tuto funkci pou\u017e\u00edvat? Proto\u017ee se jedn\u00e1 o projekt \u0159\u00edzen\u00fd spole\u010dnost\u00ed Google. Google News up\u0159ednost\u0148uje webov\u00e9 str\u00e1nky, kter\u00e9 pou\u017e\u00edvaj\u00ed jejich syst\u00e9my a funkce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">10. Dodr\u017eujte pravidla - tato pravidla jsou <a href=\"https:\/\/developers.google.com\/search\/\">Webmaster spole\u010dnosti Google<\/a> Pokyny. Pokud budete tato pravidla respektovat a dodr\u017eovat, Google bude respektovat i va\u0161e webov\u00e9 str\u00e1nky. To by m\u011blo b\u00fdt samoz\u0159ejm\u00e9, proto\u017ee chcete z\u00edskat pozici v Pravidlech Google. Nebudete, pokud se budete \u0159\u00eddit pokyny jin\u00fdch vyhled\u00e1va\u010d\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">11. Dodr\u017eujte z\u00e1sady obsahu Googlu - to je tak\u00e9 trochu zdrav\u00e9ho rozumu. Nebu\u010fte jako ti lid\u00e9, kte\u0159\u00ed cht\u011bj\u00ed posouvat hranice nebo zve\u0159ej\u0148ovat jak\u00fdkoli obsah. Google m\u00e1 seznam vylou\u010den\u00fdch t\u00e9mat a v\u00e1\u0161 obsah by se m\u011bl vyh\u00fdbat t\u011bm, kter\u00e1 jsou na tomto seznamu. Pod\u00edvejte se do jejich pravidel a zjist\u011bte, jak\u00fd obsah se jim nel\u00edb\u00ed nebo jak\u00fd povoluj\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">12. Pou\u017e\u00edvejte podkategorie pro sv\u00e9 zpravodajsk\u00e9 \u010dl\u00e1nky - podkategorie by m\u011bly vypadat jako \/politika\/ nebo \/sport\/ nebo p\u00e9\u010de o psy\/ a tak d\u00e1le. Va\u0161e adresy URL by m\u011bly uv\u00e1d\u011bt podkategorie za odkazem na domovskou str\u00e1nku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">13. Vytvo\u0159en\u00ed mapy str\u00e1nek ovlivn\u011bn\u00e9 Googlem - stejn\u011b jako u ostatn\u00edch polo\u017eek SEO m\u00e1 i p\u0159i tomto postupu Google sv\u00e1 pravidla.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete-li se zviditelnit ve Zpr\u00e1v\u00e1ch Google nebo v jin\u00fdch \u010d\u00e1stech slu\u017eby Google, je v\u017edy lep\u0161\u00ed dodr\u017eovat pravidla spole\u010dnosti Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">14. Pou\u017e\u00edvejte spr\u00e1vn\u00e1 strukturovan\u00e1 data \u010dl\u00e1nku - p\u0159\u00edkladem jsou k\u00f3dy \u00faryvk\u016f. Tyto mal\u00e9 k\u00f3dy apod. v\u00e1m pomohou p\u0159ibl\u00ed\u017eit se k nulov\u00e9mu bodu na str\u00e1nce s v\u00fdsledky nebo se k n\u011bmu p\u0159ibl\u00ed\u017eit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-seo-for-news-site-one-great-tip\"><span class=\"ez-toc-section\" id=\"seo-for-news-site-one-great-tip\"><\/span>SEO pro zpravodajsk\u00e9 str\u00e1nky - jeden skv\u011bl\u00fd tip<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jednou z nejlep\u0161\u00edch v\u011bc\u00ed, kter\u00e9 m\u016f\u017eete ud\u011blat, je zajistit, aby v\u00e1\u0161 obsah byl tzv. <a href=\"https:\/\/seo.london\/cs\/evergreenovy-sezonni-nebo-pomijivy-obsah-jak-si-vybrat-ten-idealni\/\">Evergreen<\/a>. Tato kategorie znamen\u00e1, \u017ee obsah, kter\u00fd zve\u0159ejn\u00edte, z\u016fstane relevantn\u00ed po velmi dlouhou dobu. <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/seo-how-long\/\">dlouh\u00e1 doba<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne ka\u017ed\u00fd \u010dl\u00e1nek mus\u00ed b\u00fdt evergreen, proto\u017ee ne ka\u017ed\u00fd \u010dl\u00e1nek je relevantn\u00ed po dlouhou dobu. Jen se ujist\u011bte, \u017ee tyto novinky <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-webove-pribehy-google\/\">p\u0159\u00edb\u011bhy<\/a> kter\u00e9 jsou.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-some-final-words\"><span class=\"ez-toc-section\" id=\"some-final-words\"><\/span>N\u011bkolik slov na z\u00e1v\u011br<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud hled\u00e1te SEO pro zpravodajsk\u00e9 weby, obra\u0165te se na na\u0161i spole\u010dnost. M\u00e1me v\u00edce ne\u017e 10 let zku\u0161enost\u00ed s poradenstv\u00edm v oblasti SEO a m\u016f\u017eeme v\u00e1m pomoci zajistit, aby v\u00e1\u0161 zpravodajsk\u00fd web byl optimalizov\u00e1n tak, aby spl\u0148oval po\u017eadavky SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na\u0161e spole\u010dnost sleduje aktu\u00e1ln\u00ed informace o SEO <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-google-trend-k-vyhledavani-klicovych-slov\/\">trendy<\/a> a aktualizace, aby va\u0161e webov\u00e9 str\u00e1nky m\u011bly z t\u011bchto trend\u016f a aktualizac\u00ed maxim\u00e1ln\u00ed u\u017eitek. Pro dosa\u017een\u00ed nejlep\u0161\u00edch v\u00fdsledk\u016f se vyplat\u00ed najmout si ty nejlep\u0161\u00ed.<\/p>","protected":false},"excerpt":{"rendered":"<p>Nau\u010dte se, jak d\u011blat SEO pro zpravodajsk\u00fd web S n\u00e1stupem digit\u00e1ln\u00edho nebo technologick\u00e9ho v\u011bku vzniklo mnoho nov\u00fdch t\u00e9mat, technik a dal\u0161\u00edch informac\u00ed, kter\u00e9 se mus\u00edte nau\u010dit d\u011blat. Bez ohledu na va\u0161i profesi jsou tyto lekce v podstat\u011b pro v\u0161echny stejn\u00e9. Pokud jste [...]<\/p>","protected":false},"author":6,"featured_media":28208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-28207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO for new site - SEO.London<\/title>\n<meta name=\"description\" content=\"Learn How To Do SEO For A News Site What the dawn of the digital or technological age has done is that it created a lot of new subjects, techniques, and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/cs\/seo-pro-nove-stranky\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO for new site\" \/>\n<meta property=\"og:description\" content=\"Learn How To Do SEO For A News Site What the dawn of the digital or technological age has done is that it created a lot of new subjects, techniques, and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/cs\/seo-pro-nove-stranky\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-02T10:37:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-03T10:37:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2023\/02\/seo-for-new-site.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"448\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"SEO pro nov\u00fd web - 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