{"id":28123,"date":"2023-02-01T07:21:52","date_gmt":"2023-02-01T07:21:52","guid":{"rendered":"https:\/\/seo.london\/?p=28123"},"modified":"2023-02-01T07:21:56","modified_gmt":"2023-02-01T07:21:56","slug":"seo-pro-redesign-a-migraci-webovych-stranek","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/seo-pro-redesign-a-migraci-webovych-stranek\/","title":{"rendered":"SEO pro redesign a migraci webov\u00fdch str\u00e1nek"},"content":{"rendered":"<p class=\"wp-block-paragraph\">5 Kritick\u00e9 <a href=\"https:\/\/seo.london\/cs\/\">SEO<\/a> Tipy pro webov\u00e9 str\u00e1nky <a href=\"https:\/\/seo.london\/cs\/kontrolni-seznam-pro-redesign-a-opetovne-spusteni-webovych-stranek\/\">redesign<\/a> a migrace:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hlavn\u00ed z\u00e1sady pro redesign a migraci webov\u00fdch str\u00e1nek je zcela nov\u00e1 p\u0159\u00edru\u010dka, kter\u00e1 podrobn\u011b popisuje nejlep\u0161\u00ed zp\u016fsoby, jak za\u010dlenit <strong>SEO pro redesign webov\u00fdch str\u00e1nek<\/strong>. Sestavili jsme seznam d\u016fkladn\u00fdch tip\u016f, kter\u00e9 pomohou majitel\u016fm str\u00e1nek p\u0159ekonat typick\u00e9 probl\u00e9my p\u0159i redesignu. <a href=\"https:\/\/seo.london\/cs\/mohu-se-naucit-seo-sam\/\">nau\u010dit se<\/a> v\u00edce o SEO, <a href=\"https:\/\/seo.london\/cs\/vyhody-a-nevyhody-domeny-presne-shody\/\">dom\u00e9na<\/a> a uchov\u00e1n\u00ed adres URL, <a href=\"https:\/\/ads.google.com\/home\/\">AdWords<\/a>a dal\u0161\u00ed. Tento p\u0159\u00edsp\u011bvek popisuje hlavn\u00ed faktory migrace SEO uveden\u00e9 v knize, kter\u00e9 pomohou podnik\u016fm u\u0161et\u0159it <a href=\"https:\/\/seo.london\/cs\/seo-pro-financni-sluzby\/\">pen\u00edze<\/a> p\u0159i redesignu webu a migraci n\u00e1zvu nebo platformy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-seo-and-website-redesign\"><span class=\"ez-toc-section\" id=\"seo-and-website-redesign\"><\/span>SEO a redesign webov\u00fdch str\u00e1nek:<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/seo-pro-redesign-a-migraci-webovych-stranek\/#seo-and-website-redesign\" title=\"SEO a redesign webov\u00fdch str\u00e1nek:\">SEO a redesign webov\u00fdch str\u00e1nek:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/seo-pro-redesign-a-migraci-webovych-stranek\/#seo-and-website-migration\" title=\"SEO a migrace webov\u00fdch str\u00e1nek:\">SEO a migrace webov\u00fdch str\u00e1nek:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/seo-pro-redesign-a-migraci-webovych-stranek\/#challenges-in-seo-that-frequently-arise-during-website-redesigns-and-migrations\" title=\"Probl\u00e9my v oblasti SEO, kter\u00e9 \u010dasto vznikaj\u00ed p\u0159i redesignu a migraci webov\u00fdch str\u00e1nek:\">Probl\u00e9my v oblasti SEO, kter\u00e9 \u010dasto vznikaj\u00ed p\u0159i redesignu a migraci webov\u00fdch str\u00e1nek:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/cs\/seo-pro-redesign-a-migraci-webovych-stranek\/#lack-of-keyword-inclusion-in-dynamically-generated-urls\" title=\"Nedostatek kl\u00ed\u010dov\u00fdch slov v dynamicky generovan\u00fdch adres\u00e1ch URL:\">Nedostatek kl\u00ed\u010dov\u00fdch slov v dynamicky generovan\u00fdch adres\u00e1ch URL:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/cs\/seo-pro-redesign-a-migraci-webovych-stranek\/#description-of-whats-on-the-page\" title=\"Popis toho, co je na str\u00e1nce:\">Popis toho, co je na str\u00e1nce:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/cs\/seo-pro-redesign-a-migraci-webovych-stranek\/#there-are-five-main-components-of-a-search-engine-optimization-seo-oriented-redesign\" title=\"Existuje p\u011bt hlavn\u00edch slo\u017eek redesignu zam\u011b\u0159en\u00e9ho na optimalizaci pro vyhled\u00e1va\u010de (SEO):\">Existuje p\u011bt hlavn\u00edch slo\u017eek redesignu zam\u011b\u0159en\u00e9ho na optimalizaci pro vyhled\u00e1va\u010de (SEO):<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/cs\/seo-pro-redesign-a-migraci-webovych-stranek\/#select-objectives-that-can-be-observed-and-assessed\" title=\"Vyberte c\u00edle, kter\u00e9 lze pozorovat a hodnotit:\">Vyberte c\u00edle, kter\u00e9 lze pozorovat a hodnotit:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/cs\/seo-pro-redesign-a-migraci-webovych-stranek\/#review-the-new-content-approach\" title=\"P\u0159ezkoumejte nov\u00fd p\u0159\u00edstup k obsahu:\">P\u0159ezkoumejte nov\u00fd p\u0159\u00edstup k obsahu:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/cs\/seo-pro-redesign-a-migraci-webovych-stranek\/#user-testing-of-the-new-layout-and-functions\" title=\"U\u017eivatelsk\u00e9 testov\u00e1n\u00ed nov\u00e9ho rozvr\u017een\u00ed a funkc\u00ed:\">U\u017eivatelsk\u00e9 testov\u00e1n\u00ed nov\u00e9ho rozvr\u017een\u00ed a funkc\u00ed:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/cs\/seo-pro-redesign-a-migraci-webovych-stranek\/#use-money-and-supplies-prudently\" title=\"Rozumn\u011b nakl\u00e1dejte s pen\u011bzi a z\u00e1sobami:\">Rozumn\u011b nakl\u00e1dejte s pen\u011bzi a z\u00e1sobami:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/cs\/seo-pro-redesign-a-migraci-webovych-stranek\/#verify-that-the-new-site-has-been-thoroughly-adjusted\" title=\"Ov\u011b\u0159te, zda bylo nov\u00e9 m\u00edsto d\u016fkladn\u011b upraveno:\">Ov\u011b\u0159te, zda bylo nov\u00e9 m\u00edsto d\u016fkladn\u011b upraveno:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/cs\/seo-pro-redesign-a-migraci-webovych-stranek\/#reasons-why-you-need-an-seo-friendly-redesign-plan\" title=\"D\u016fvody, pro\u010d pot\u0159ebujete pl\u00e1n redesignu pro SEO:\">D\u016fvody, pro\u010d pot\u0159ebujete pl\u00e1n redesignu pro SEO:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/cs\/seo-pro-redesign-a-migraci-webovych-stranek\/#conclusion\" title=\"Z\u00e1v\u011br:\">Z\u00e1v\u011br:<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Redesign webov\u00fdch str\u00e1nek obvykle zahrnuje komplexn\u00ed zm\u011bnu jejich rozvr\u017een\u00ed, navigace a programov\u00e1n\u00ed s c\u00edlem zlep\u0161it jejich pou\u017eitelnost. Podniky obvykle aktualizuj\u00ed sv\u00e9 str\u00e1nky jednou za t\u0159i roky. Rozhodnut\u00ed o kompletn\u00edm redesignu webov\u00fdch str\u00e1nek m\u00e1 sv\u00e9 v\u00fdhody i nev\u00fdhody, stejn\u011b jako ka\u017ed\u00e9 jin\u00e9 z\u00e1sadn\u00ed rozhodnut\u00ed v \u017eivot\u011b. V p\u0159\u00edpad\u011b webov\u00fdch str\u00e1nek m\u016f\u017eete p\u0159i jejich \u00faprav\u011b efektivn\u011b za\u010d\u00edt od za\u010d\u00e1tku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To v\u00e1m umo\u017en\u00ed zlep\u0161it estetiku, funk\u010dnost a u\u017eivatelskou p\u0159\u00edv\u011btivost va\u0161ich webov\u00fdch str\u00e1nek. <a href=\"https:\/\/seo.london\/cs\/co-jsou-signaly-zkusenosti-se-strankami\/\">zku\u0161enosti<\/a>. P\u0159epracujte funkce a mo\u017enosti sv\u00fdch str\u00e1nek a vyu\u017eijte p\u0159\u00edle\u017eitosti k jejich modernizaci. Internetov\u00fd obchod nebo <a href=\"https:\/\/seo.london\/cs\/jsou-blogy-dobre-pro-seo\/\">blog<\/a> zam\u011b\u0159en\u00e9 na <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/co-je-jednosmerne-budovani-odkazu\/\">budov\u00e1n\u00ed odkaz\u016f<\/a> by tomuto popisu odpov\u00eddala. Pokud va\u0161e webov\u00e9 str\u00e1nky neodr\u00e1\u017eej\u00ed hodnoty va\u0161\u00ed zna\u010dky, zva\u017ete jejich zm\u011bnu. <strong>SEO pro redesign webov\u00fdch str\u00e1nek <\/strong>m\u016f\u017ee zv\u00fd\u0161it viditelnost va\u0161\u00ed zna\u010dky na internetu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-seo-and-website-migration\"><span class=\"ez-toc-section\" id=\"seo-and-website-migration\"><\/span>SEO a migrace webov\u00fdch str\u00e1nek:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Term\u00edn migrace webov\u00fdch str\u00e1nek se vztahuje na p\u0159esun webov\u00fdch str\u00e1nek z jednoho hostitele na jin\u00e9ho a z\u00e1rove\u0148 na zlep\u0161en\u00ed jejich funk\u010dnosti, vzhledu, u\u017eivatelsk\u00e9ho prost\u0159ed\u00ed a z\u00e1kladn\u00ed technologie. Prim\u00e1rn\u00edm z\u00e1jmem je obvykle p\u0159esun. Zde jsou uvedeny n\u011bkter\u00e9 v\u00fdhody a nev\u00fdhody p\u0159echodu z jedn\u00e9 hostingov\u00e9 slu\u017eby na jinou pro va\u0161e webov\u00e9 str\u00e1nky. P\u0159echod k nov\u00e9mu hostiteli je obvykle levn\u011bj\u0161\u00ed ne\u017e za\u010d\u00ednat od nuly s redesignem. Je tomu tak proto, \u017ee nevytv\u00e1\u0159\u00edte zcela nov\u00fd web od nuly, ale migrujete st\u00e1vaj\u00edc\u00ed web na novou platformu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Migrace webov\u00fdch str\u00e1nek m\u016f\u017ee b\u00fdt dokon\u010dena v kr\u00e1tk\u00e9m \u010dase. Migrace obvykle trv\u00e1 n\u011bkolik t\u00fddn\u016f (nebo dokonce dn\u016f). Ve srovn\u00e1n\u00ed s redesignem s sebou p\u0159esun webu obvykle nese ni\u017e\u0161\u00ed m\u00edru nebezpe\u010d\u00ed. Riziko po\u0161kozen\u00ed webu nebo pov\u011bsti v d\u016fsledku tohoto p\u0159\u00edstupu je mal\u00e9, proto\u017ee na webu nebudou provedeny \u017e\u00e1dn\u00e9 podstatn\u00e9 zm\u011bny.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-challenges-in-seo-that-frequently-arise-during-website-redesigns-and-migrations\"><span class=\"ez-toc-section\" id=\"challenges-in-seo-that-frequently-arise-during-website-redesigns-and-migrations\"><\/span>Probl\u00e9my v oblasti SEO, kter\u00e9 \u010dasto vznikaj\u00ed p\u0159i redesignu a migraci webov\u00fdch str\u00e1nek:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S n\u00e1r\u016fstem po\u010dtu aplikac\u00ed a platforem pro tvorbu webov\u00fdch str\u00e1nek se pro podniky zjednodu\u0161ila rychl\u00e1 aktualizace webov\u00fdch str\u00e1nek. N\u011bkter\u00e9 z t\u011bchto technologi\u00ed v\u0161ak vytv\u00e1\u0159ej\u00ed p\u0159ek\u00e1\u017eky pro u\u017eivatele. <a href=\"https:\/\/seo.london\/cs\/jak-provadet-pokrocile-vyhledavani-v-googlu\/\">vyhled\u00e1v\u00e1n\u00ed<\/a> motory, mus\u00ed l\u00e9pe fungovat na star\u0161\u00edch syst\u00e9mech a m\u00edt lep\u0161\u00ed kompatibilitu s pomalej\u0161\u00edmi syst\u00e9my. <a href=\"https:\/\/seo.london\/cs\/seo-pro-it-spolecnosti\/\">internet<\/a> rychlosti. U\u017eivatel\u00e9 maj\u00ed p\u0159\u00edstup k <strong>SEO pro redesign a migraci webov\u00fdch str\u00e1nek<\/strong> <a href=\"https:\/\/seo.london\/cs\/naucte-se-seo\/\">pr\u016fvodce<\/a> kde jsou podrobn\u011b pops\u00e1ny nej\u010dast\u011bj\u0161\u00ed n\u00e1strahy, se kter\u00fdmi se mohou setkat, a jak se jim vyhnout. V n\u011bkolika konkr\u00e9tn\u00edch p\u0159\u00edkladech:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lack-of-keyword-inclusion-in-dynamically-generated-urls\"><span class=\"ez-toc-section\" id=\"lack-of-keyword-inclusion-in-dynamically-generated-urls\"><\/span>Nedostatek kl\u00ed\u010dov\u00fdch slov v dynamicky generovan\u00fdch adres\u00e1ch URL:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Proto\u017ee se vyhled\u00e1va\u010de neust\u00e1le vyv\u00edjej\u00ed v reakci na dotazy u\u017eivatel\u016f, je t\u0159eba jim pomoci udr\u017eet krok s dynamick\u00fdm v\u00fdvojem. <a href=\"https:\/\/seo.london\/cs\/url-adresy-pratelske-k-vyhledavani\/\">Adresy URL<\/a>, <a href=\"https:\/\/seo.london\/cs\/eskortni-seo-sluzby\/\">kter\u00fd<\/a> spol\u00e9haj\u00ed na schopnost serveru dod\u00e1vat prom\u011bnn\u00e9. Na rozd\u00edl od fr\u00e1z\u00ed jsou v dynamick\u00e9 adrese URL b\u011b\u017en\u011bj\u0161\u00ed znakov\u00e9 \u0161\u0148\u016fry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-description-of-what-s-on-the-page\"><span class=\"ez-toc-section\" id=\"description-of-whats-on-the-page\"><\/span>Popis toho, co je na str\u00e1nce:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pro optim\u00e1ln\u00ed optimalizaci pro vyhled\u00e1va\u010de by ka\u017ed\u00e1 str\u00e1nka m\u011bla obsahovat alespo\u0148 jeden kr\u00e1tk\u00fd odstavec p\u016fvodn\u00edho textu. <a href=\"https:\/\/seo.london\/cs\/obsah-marketing-seo-sluzby\/\">obsah<\/a> slou\u017e\u00ed jako z\u00e1klad pro kl\u00ed\u010dov\u00e1 slova str\u00e1nky. M\u00edsto toho by m\u011bly b\u00fdt do str\u00e1nek prvn\u00ed i druh\u00e9 \u00farovn\u011b za\u010dlen\u011bny obsahov\u00e9 nadpisy bohat\u00e9 na kl\u00ed\u010dov\u00e1 slova.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-there-are-five-main-components-of-a-search-engine-optimization-seo-oriented-redesign\"><span class=\"ez-toc-section\" id=\"there-are-five-main-components-of-a-search-engine-optimization-seo-oriented-redesign\"><\/span>Existuje p\u011bt hlavn\u00edch slo\u017eek redesignu zam\u011b\u0159en\u00e9ho na optimalizaci pro vyhled\u00e1va\u010de (SEO):<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kniha obsahuje rozs\u00e1hl\u00fd kontroln\u00ed seznam v\u011bc\u00ed, kter\u00e9 by podniky m\u011bly zahrnout do sv\u00fdch pl\u00e1n\u016f redesignu, jako jsou nap\u0159. str\u00e1nky. <a href=\"https:\/\/seo.london\/cs\/format-a-struktura-clanku\/\">struktura<\/a>, <a href=\"https:\/\/seo.london\/cs\/co-jsou-meta-klicova-slova\/\">kl\u00ed\u010dov\u00e9 slovo<\/a> <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/klicove-slovo-research-in-seo\/\">v\u00fdzkum<\/a>, <a href=\"https:\/\/seo.london\/cs\/meta-description-title-tag-h1-na-strance-kontaktu\/\">meta<\/a> informace a vnit\u0159n\u00ed propojen\u00ed str\u00e1nek. Tento dokument bude slou\u017eit jako pl\u00e1n pro <a href=\"https:\/\/seo.london\/cs\/nejlepsi-seo-spolecnosti-uk\/\">spole\u010dnosti<\/a> p\u0159i realizaci jejich<strong> SEO pro redesign webov\u00fdch str\u00e1nek,<\/strong> pom\u00e1h\u00e1 sni\u017eovat negativn\u00ed dopady na jejich organick\u00e9 v\u00fdpisy ve vyhled\u00e1va\u010d\u00edch a n\u00e1v\u0161t\u011bvn\u00edky. N\u00e1sleduj\u00ed stru\u010dn\u00e9 popisy jednotliv\u00fdch slo\u017eek:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-select-objectives-that-can-be-observed-and-assessed\"><span class=\"ez-toc-section\" id=\"select-objectives-that-can-be-observed-and-assessed\"><\/span>Vyberte c\u00edle, kter\u00e9 lze pozorovat a hodnotit:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159epracov\u00e1n\u00ed webov\u00fdch str\u00e1nek, proto\u017ee se zdaj\u00ed b\u00fdt zastaral\u00e9, je typick\u00e9.<strong> SEO pro redesign webov\u00fdch str\u00e1nek<\/strong> je t\u0159eba \u010dasto revidovat z hlediska n\u00e1v\u0161t\u011bvnosti a m\u00edry konverze. Rozhodnut\u00ed o n\u00e1vrhu nov\u00e9ho webu mus\u00ed b\u00fdt podlo\u017eeno d\u016fkazy, nap\u0159\u00edklad poklesem \u00fa\u010dinnosti organick\u00e9 n\u00e1v\u0161t\u011bvnosti z d\u016fvodu \u0161patn\u00e9ho n\u00e1vrhu webu, nedostatkem atribut\u016f v obsahu. <a href=\"https:\/\/seo.london\/cs\/sluzby-spravy-seo\/\">\u0159\u00edzen\u00ed<\/a> syst\u00e9m, kter\u00fd by zv\u00fd\u0161il r\u016fst po\u010dtu u\u017eivatel\u016f, v\u00fdsledky A\/B testov\u00e1n\u00ed, kter\u00e9 uk\u00e1zaly, \u017ee kritick\u00e9 <a href=\"https:\/\/seo.london\/cs\/metriky-obsahoveho-marketingu\/\">metriky<\/a> lze zv\u00fd\u0161it a tak d\u00e1le.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00edle by m\u011bly zohled\u0148ovat jak c\u00edle optimalizace pro vyhled\u00e1va\u010de, jako je udr\u017een\u00ed udr\u017eiteln\u00e9 \u00farovn\u011b n\u00e1v\u0161t\u011bvnosti nebo zv\u00fd\u0161en\u00ed kl\u00ed\u010dov\u00fdch pozic, tak c\u00edle zapojen\u00ed z\u00e1kazn\u00edk\u016f, jako je zkr\u00e1cen\u00ed doby na\u010d\u00edt\u00e1n\u00ed nebo zv\u00fd\u0161en\u00ed po\u010dtu transakc\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Udr\u017een\u00ed nebo zv\u00fd\u0161en\u00ed organick\u00e9 n\u00e1v\u0161t\u011bvnosti je jedn\u00edm z p\u0159\u00edklad\u016f c\u00edle SEO, stejn\u011b jako udr\u017een\u00ed nebo z\u00edsk\u00e1n\u00ed prominence ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Mezi kvantifikovateln\u00e9 c\u00edle v oblasti zapojen\u00ed u\u017eivatel\u016f pat\u0159\u00ed tak\u00e9 zv\u00fd\u0161en\u00ed anga\u017eovanosti u\u017eivatel\u016f, sn\u00ed\u017een\u00ed po\u010dtu opu\u0161t\u011bn\u00fdch formul\u00e1\u0159\u016f a sn\u00ed\u017een\u00ed m\u00edry opu\u0161t\u011bn\u00ed kl\u00ed\u010dov\u00fdch str\u00e1nek. Nejlep\u0161\u00ed metriky \u00fasp\u011bchu lze definovat, kdy\u017e jsou zvoleny kvantifikovateln\u00e9 c\u00edle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-review-the-new-content-approach\"><span class=\"ez-toc-section\" id=\"review-the-new-content-approach\"><\/span>P\u0159ezkoumejte nov\u00fd p\u0159\u00edstup k obsahu:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160patn\u011b napl\u00e1novan\u00fd obsah <a href=\"https:\/\/seo.london\/cs\/londynska-seo-strategie\/\">strategie<\/a> m\u016f\u017ee znamenat katastrofu pro migraci webu. P\u0159esun, odstran\u011bn\u00ed nebo konsolidace zna\u010dn\u00e9ho mno\u017estv\u00ed materi\u00e1lu z lokality bez zv\u00e1\u017een\u00ed dopadu na jej\u00ed stav. <a href=\"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/how-ux-design-affects-your-user-metrics-and-seo-rankings\/\">u\u017eivatelsk\u00e1 zku\u0161enost<\/a> (<a href=\"https:\/\/seo.london\/cs\/jak-sladit-seo-a-ux\/\">UX<\/a>) a optimalizace pro vyhled\u00e1va\u010de (SEO) je \u010dastou chybou. Nov\u00fd <a href=\"https:\/\/seo.london\/cs\/marketing-obsahu-seo\/\">strategie obsahu<\/a> m\u016f\u017ee z\u00e1sadn\u011b zm\u011bnit hodnocen\u00ed vlivu webu, strukturu str\u00e1nek a intern\u00ed propojen\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To m\u016f\u017ee v\u00fdrazn\u011b zm\u011bnit cesty, kter\u00fdmi se u\u017eivatel\u00e9 ub\u00edraj\u00ed, a metody, kter\u00e9 vyhled\u00e1va\u010de pou\u017e\u00edvaj\u00ed k indexov\u00e1n\u00ed obsahu webu.<strong>.&nbsp;<\/strong>P\u0159ed zah\u00e1jen\u00edm tvorby je d\u016fle\u017eit\u00e9 prodiskutovat a analyzovat obsahov\u00e9 strategie, aby se p\u0159ede\u0161lo nep\u0159\u00edjemn\u00fdm \u0161ok\u016fm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEO <strong>pro redesign a migraci webov\u00fdch str\u00e1nek<\/strong> t\u00fdm mus\u00ed zv\u00e1\u017eit v\u00fdhody a nev\u00fdhody navrhovan\u00e9 strategie obsahu, upozornit na p\u0159\u00edpadn\u00e9 probl\u00e9my a p\u0159\u00edpadn\u011b poskytnout p\u0159ipom\u00ednky. Podstatn\u011b efektivn\u011bj\u0161\u00ed bude p\u0159edv\u00eddat ztr\u00e1tu p\u0159\u00edjm\u016f nebo odhalit nedostatky v u\u017eivatelsk\u00e9m prost\u0159ed\u00ed ji\u017e v t\u00e9to dob\u011b, m\u00edsto abyste je \u0159e\u0161ili, a\u017e bude <a href=\"https:\/\/seo.london\/cs\/seo-pro-nove-stranky\/\">nov\u00e9 webov\u00e9 str\u00e1nky<\/a> byl spu\u0161t\u011bn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-user-testing-of-the-new-layout-and-functions\"><span class=\"ez-toc-section\" id=\"user-testing-of-the-new-layout-and-functions\"><\/span>U\u017eivatelsk\u00e9 testov\u00e1n\u00ed nov\u00e9ho rozvr\u017een\u00ed a funkc\u00ed:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pouze n\u011bkter\u00e9 weby projdou u\u017eivatelsk\u00fdm testov\u00e1n\u00edm p\u0159ed redesignem nebo p\u0159estavbou p\u0159ed uveden\u00edm do provozu. Spol\u00e9hat se na osv\u011bd\u010den\u00e9 metody a zdrav\u00fd rozum nen\u00ed bezpe\u010dn\u00e9. Existuje n\u011bkolik metod pro ov\u011b\u0159en\u00ed <a href=\"https:\/\/seo.london\/cs\/jak-presny-je-semrush\/\">p\u0159esnost<\/a> p\u0159epracovan\u00e9ho rozhran\u00ed, kategorizace, <a href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/\">mapa str\u00e1nek<\/a>nebo jinou kl\u00ed\u010dovou slo\u017eku. U\u017eivatel\u00e9 reprezentuj\u00edc\u00ed c\u00edlov\u00fd trh webu z hlediska v\u011bku, pohlav\u00ed a dal\u0161\u00edch relevantn\u00edch faktor\u016f by m\u011bli b\u00fdt prvn\u00ed obranou p\u0159i jak\u00e9mkoli u\u017eivatelsk\u00e9m testov\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Testov\u00e1n\u00ed u skute\u010dn\u00fdch z\u00e1kazn\u00edk\u016f se vyplat\u00ed velk\u00fdm spole\u010dnostem, ale za\u010d\u00ednaj\u00edc\u00edm podnik\u016fm a mal\u00fdm a st\u0159edn\u00edm firm\u00e1m posta\u010d\u00ed testov\u00e1n\u00ed na d\u00e1lku u internetov\u00fdch u\u017eivatel\u016f. Je velmi d\u016fle\u017eit\u00e9 odhalit nedostatky v pou\u017eitelnosti u\u017eivatelsk\u00e9ho prost\u0159ed\u00ed ji\u017e v ran\u00e9 f\u00e1zi procesu n\u00e1vrhu, aby mohly b\u00fdt odstran\u011bny je\u0161t\u011b p\u0159ed spu\u0161t\u011bn\u00edm webu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-money-and-supplies-prudently\"><span class=\"ez-toc-section\" id=\"use-money-and-supplies-prudently\"><\/span>Rozumn\u011b nakl\u00e1dejte s pen\u011bzi a z\u00e1sobami:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159em\u00edst\u011bn\u00ed nebo zm\u011bna designu webu m\u016f\u017ee b\u00fdt \u00fasp\u011b\u0161n\u00e1, ale pouze v p\u0159\u00edpad\u011b, \u017ee je na ni vy\u010dlen\u011bn dostatek \u010dasu a pen\u011bz. \u00da\u010dinnost <strong>SEO pro redesign a migraci webov\u00fdch str\u00e1nek<\/strong> m\u016f\u017ee b\u00fdt ohro\u017eena, pokud se nev\u011bnuje dostatek \u010dasu a \u00fasil\u00ed zaji\u0161t\u011bn\u00ed hladk\u00e9ho spu\u0161t\u011bn\u00ed bez z\u00e1drhel\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u010dkoli je d\u016fle\u017eit\u00e9 b\u00fdt praktick\u00fd <a href=\"https:\/\/seo.london\/cs\/budovani-odkazu-jak-co-delat-donts\/\">co<\/a> m\u016f\u017ee b\u00fdt dosa\u017eeno v r\u00e1mci omezen\u00ed konkr\u00e9tn\u00edho <a href=\"https:\/\/seo.london\/cs\/jak-delat-seo-s-rozpoctem-pro-stranky-s-obsahem\/\">rozpo\u010det<\/a>, je tak\u00e9 moudr\u00e9 vyhradit si n\u011bjak\u00e9 pen\u00edze, kter\u00e9 lze pou\u017e\u00edt na <a href=\"https:\/\/seo.london\/cs\/mistni-vyhledavani-bez-fyzicke-adresy\/\">adresa<\/a> p\u0159\u00edpadn\u00e9 nep\u0159edv\u00eddan\u00e9 probl\u00e9my. Je nezbytn\u00e9 pe\u010dliv\u011b zv\u00e1\u017eit, kter\u00e9 \u00fakoly lze z projektu vy\u0159adit, aby se sn\u00ed\u017eily n\u00e1klady.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-verify-that-the-new-site-has-been-thoroughly-adjusted\"><span class=\"ez-toc-section\" id=\"verify-that-the-new-site-has-been-thoroughly-adjusted\"><\/span>Ov\u011b\u0159te, zda bylo nov\u00e9 m\u00edsto d\u016fkladn\u011b upraveno:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Po zve\u0159ejn\u011bn\u00ed \u0161patn\u011b optimalizovan\u00fdch nov\u00fdch webov\u00fdch str\u00e1nek nevyhnuteln\u011b dojde ke ztr\u00e1t\u011b n\u00e1v\u0161t\u011bvn\u00edk\u016f. Za neuspokojiv\u00fdmi v\u00fdsledky optimalizace \u010dasto stoj\u00ed jednoduch\u00e9 chyby. \u010castou v\u00fdmluvou b\u00fdv\u00e1, \u017ee se bl\u00ed\u017e\u00ed term\u00edn a na optimalizaci webu zb\u00fdv\u00e1 m\u00e1lo \u010dasu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je to v\u0161ak <a href=\"https:\/\/seo.london\/cs\/spatne-pro-seo\/\">\u0161patn\u00fd<\/a> <a href=\"https:\/\/seo.london\/cs\/jak-prijit-s-napady-na-blog\/\">n\u00e1pad<\/a> pos\u00edlat n\u011bco \u017eiv\u011b, pokud to je\u0161t\u011b nebylo optimalizov\u00e1no v maxim\u00e1ln\u00ed mo\u017en\u00e9 m\u00ed\u0159e. Je tak\u00e9 obvykl\u00e9, \u017ee migrace webu sel\u017ee kv\u016fli nedostatku zku\u0161enost\u00ed. Zdroje poskytovan\u00e9 spole\u010dnost\u00ed Google k tomuto t\u00e9matu je t\u0159eba revidovat a budou fungovat jen pro n\u011bkter\u00e9 weby kv\u016fli jejich nedostate\u010dn\u00e9mu p\u0159izp\u016fsoben\u00ed. Vzhledem k mnoha faktor\u016fm hodnocen\u00ed, kter\u00e9 se mohou zm\u011bnit ze dne na den, m\u016f\u017ee b\u00fdt komplexn\u00ed migrace webu slo\u017eit\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dasp\u011b\u0161n\u00fd <a href=\"https:\/\/moz.com\/blog\/website-migration-guide#:~:text=What%20is%20a%20site%20migration,content%2C%20design%2C%20or%20UX.\">migrace str\u00e1nek<\/a> <a href=\"https:\/\/seo.london\/cs\/specialista-na-vyhledavani\/\">specialista<\/a> bude schopen navrhnout jedine\u010dn\u00fd postup migrace webu a uv\u011bdomovat si, jak d\u016fle\u017eit\u00e9 je v\u010das odhalit potenci\u00e1ln\u00ed probl\u00e9my a p\u0159ipravit se na n\u011b. P\u0159edv\u00eddat, jak budou spot\u0159ebitel\u00e9 a vyhled\u00e1va\u010de reagovat na p\u0159epracovan\u00fd web, m\u016f\u017ee trvat del\u0161\u00ed dobu, proto je nezbytn\u00e9 m\u00edt p\u0159ipraven\u00fd solidn\u00ed z\u00e1lo\u017en\u00ed pl\u00e1n pro p\u0159\u00edpad, \u017ee by se v\u011bci vyv\u00edjely jinak, ne\u017e bylo pl\u00e1nov\u00e1no.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-reasons-why-you-need-an-seo-friendly-redesign-plan\"><span class=\"ez-toc-section\" id=\"reasons-why-you-need-an-seo-friendly-redesign-plan\"><\/span>D\u016fvody, pro\u010d pot\u0159ebujete pl\u00e1n redesignu pro SEO:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00edm z nejv\u00edce frustruj\u00edc\u00edch aspekt\u016f ka\u017ed\u00e9 <strong>SEO pro webov\u00e9 str\u00e1nky r<\/strong><strong>edesign <\/strong>je nevyhnuteln\u00e1 <a href=\"https:\/\/seo.london\/cs\/je-divi-spatny-pro-seo\/\">drop<\/a> v n\u00e1v\u0161t\u011bvnosti vyhled\u00e1va\u010d\u016f, kter\u00e1 p\u0159ich\u00e1z\u00ed s novou adresou URL webu. Tento pr\u016fvodce pom\u016f\u017ee organizac\u00edm vytvo\u0159it komplexn\u00ed strategick\u00fd pl\u00e1n pro jak\u00fdkoli redesign webu nebo migraci platformy se zam\u011b\u0159en\u00edm na zachov\u00e1n\u00ed vlastnictv\u00ed adresy URL, modelov\u00fd postup, kter\u00fd pom\u016f\u017ee p\u0159i p\u0159\u00edprav\u011b, a p\u0159ehled mo\u017en\u00fdch p\u0159ek\u00e1\u017eek.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Z\u00e1v\u011br:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud m\u00e1 v\u00e1\u0161 web spl\u0148ovat o\u010dek\u00e1v\u00e1n\u00ed, je mo\u017en\u00e1 na\u010dase p\u0159ehodnotit jeho uspo\u0159\u00e1d\u00e1n\u00ed. Podle jednoho hodnocen\u00ed se po \u00faprav\u011b webov\u00fdch str\u00e1nek a optimalizaci pro vyhled\u00e1va\u010de zv\u00fd\u0161il objem lead\u016f o v\u00edce ne\u017e 300%. P\u0159esto\u017ee redesign webu m\u016f\u017ee b\u00fdt n\u00e1kladn\u00fd, je to lep\u0161\u00ed ne\u017e ka\u017edoro\u010dn\u00ed ztr\u00e1ta pen\u011bz kv\u016fli neefektivit\u011b. Nejlep\u0161\u00ed by bylo, kdybyste se p\u0159i p\u0159estavb\u011b webu vyhnuli n\u00e1strah\u00e1m, kter\u00e9 mohou v\u00fdrazn\u011b po\u0161kodit va\u0161i SEO optimalizaci. Zde je kontroln\u00ed seznam, kter\u00fd jsme vytvo\u0159ili, aby v\u00e1m pomohl <strong>SEO pro redesign a migraci webov\u00fdch str\u00e1nek.<\/strong> Pokud vlastn\u00edte elektronick\u00fd obchod <a href=\"https:\/\/seo.london\/cs\/proc-se-moje-firma-nezobrazuje-na-mapach-google\/\">podnik\u00e1n\u00ed<\/a> a hled\u00e1te radu od renomovan\u00e9ho odborn\u00edka, zva\u017ete kontaktov\u00e1n\u00ed <a href=\"http:\/\/seo.london\/cs\/\">SEO.London<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1 zku\u0161enosti <a href=\"https:\/\/seo.london\/cs\/seo-konzultant-v-londyne\/\">poradenstv\u00ed<\/a> pro n\u011bkter\u00e9 z nejzn\u00e1m\u011bj\u0161\u00edch spole\u010dnost\u00ed v r\u016fzn\u00fdch odv\u011btv\u00edch. D\u00edky na\u0161im <a href=\"https:\/\/seo.london\/cs\/online-marketingove-aktivity\/\">\u00fasil\u00ed<\/a>, organizace zaznamen\u00e1vaj\u00ed n\u00e1r\u016fst organick\u00e9 n\u00e1v\u0161t\u011bvnosti, expanze a <a href=\"https:\/\/seo.london\/cs\/jak-najit-mistni-seo-klienty-bez-studeneho-volani\/\">klient<\/a> akvizice, co\u017e vedlo ke zv\u00fd\u0161en\u00ed pod\u00edlu na trhu a p\u0159\u00edjm\u016f.<\/p>","protected":false},"excerpt":{"rendered":"<p>5 z\u00e1sadn\u00edch tip\u016f pro SEO pro redesign a migraci webov\u00fdch str\u00e1nek: Hlavn\u00ed z\u00e1sady pro redesign a migraci webov\u00fdch str\u00e1nek je zbrusu nov\u00e1 p\u0159\u00edru\u010dka, kter\u00e1 podrobn\u011b popisuje nejlep\u0161\u00ed zp\u016fsoby, jak za\u010dlenit SEO pro redesign webov\u00fdch str\u00e1nek. Sestavili jsme seznam d\u016fkladn\u00fdch tip\u016f, kter\u00e9 pomohou majitel\u016fm web\u016f p\u0159ekonat typick\u00e9 probl\u00e9my redesignu a dozv\u011bd\u011bt se v\u00edce o SEO, dom\u00e9n\u011b a [...]<\/p>","protected":false},"author":6,"featured_media":28124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-28123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO for Website Redesign and Migration - SEO.London<\/title>\n<meta name=\"description\" content=\"5 Critical SEO Tips for website redesign and migration: Guiding Principles for Website Redesign &amp; Migration is a brand-new manual that details the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/cs\/seo-pro-redesign-a-migraci-webovych-stranek\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO for Website Redesign and Migration\" \/>\n<meta property=\"og:description\" content=\"5 Critical SEO Tips for website redesign and migration: Guiding Principles for Website Redesign &amp; Migration is a brand-new manual that details the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/cs\/seo-pro-redesign-a-migraci-webovych-stranek\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-01T07:21:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-01T07:21:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2023\/02\/SEO-for-Website-Redesign-and-Migration.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"449\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"SEO pro redesign a migraci webov\u00fdch str\u00e1nek - SEO.London","description":"5 z\u00e1sadn\u00edch tip\u016f pro SEO p\u0159i redesignu a migraci webov\u00fdch str\u00e1nek: \u201eZ\u00e1sady pro redesign a migraci webov\u00fdch str\u00e1nek\u201c je zbrusu nov\u00e1 p\u0159\u00edru\u010dka, kter\u00e1 podrobn\u011b popisuje","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seo.london\/cs\/seo-pro-redesign-a-migraci-webovych-stranek\/","og_locale":"cs_CZ","og_type":"article","og_title":"SEO for Website Redesign and Migration","og_description":"5 Critical SEO Tips for website redesign and migration: Guiding Principles for Website Redesign &amp; 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