{"id":22837,"date":"2022-08-25T13:33:52","date_gmt":"2022-08-25T13:33:52","guid":{"rendered":"https:\/\/seo.london\/?p=22837"},"modified":"2022-12-28T08:59:46","modified_gmt":"2022-12-28T08:59:46","slug":"aktualizace-uzitecneho-obsahu","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/aktualizace-uzitecneho-obsahu\/","title":{"rendered":"Co je u\u017eite\u010dn\u00e1 aktualizace obsahu Google"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/seo.london\/cs\/budovani-odkazu-jak-co-delat-donts\/\">Co<\/a> Je <span id=\"urn:enhancement-3d96b1bb-3233-47c0-92f0-3d6846bfccd3\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>'s u\u017eite\u010dn\u00e9 <a href=\"https:\/\/seo.london\/cs\/obsah-marketing-seo-sluzby\/\">Obsah<\/a> Aktualizace a jak ovlivn\u00ed va\u0161e webov\u00e9 str\u00e1nky?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span id=\"urn:enhancement-56db0056-b7c6-426c-a6d4-a08557143985\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> ot\u0159\u00e1s\u00e1 <span id=\"urn:enhancement-d6cfed97-59ea-4c22-a493-c3506bfc17ee\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\"><a href=\"https:\/\/seo.london\/cs\/jak-provadet-pokrocile-vyhledavani-v-googlu\/\">vyhled\u00e1v\u00e1n\u00ed<\/a><\/span> v\u00fdsledky s novou aktualizac\u00ed algoritmu. Aktualizace zn\u00e1m\u00e1 jako u\u017eite\u010dn\u00fd obsah byla ozn\u00e1mena 18. srpna 2022.&nbsp;<span id=\"urn:enhancement-978eb24a-7183-4e46-8e9b-e37dfc3ff5b4\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> \u0159\u00edk\u00e1, \u017ee je to sou\u010d\u00e1st \u0161ir\u0161\u00edho \u00fasil\u00ed poskytovat u\u017eivatel\u016fm origin\u00e1ln\u011bj\u0161\u00ed, vysoce kvalitn\u00ed slu\u017eby.<span id=\"urn:enhancement-4eb8ab47-ca6c-41da-a26f-441b3770781d\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">kvalita<\/span> <span id=\"urn:enhancement-441391f6-bdf5-4c71-a9ae-54c3b99a873d\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/website-content\">obsah webov\u00fdch str\u00e1nek<\/span>. Stejn\u011b jako mnoho <span id=\"urn:enhancement-fb237c49-358b-4dcb-83ba-52fcdb17ce2f\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>minul\u00fdch aktualizac\u00ed algoritmu, m\u011bn\u00ed zp\u016fsob, jak\u00fdm se <span id=\"urn:enhancement-1c7c715d-b061-48ad-a211-ad73788b2675\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> zpracov\u00e1v\u00e1 a hodnot\u00ed webov\u00e9 str\u00e1nky.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"324\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-1024x324.png\" alt=\"aktualizace u\u017eite\u010dn\u00e9ho obsahu\" class=\"wp-image-24304\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-1024x324.png 1024w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-300x95.png 300w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-768x243.png 768w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-18x6.png 18w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1-150x48.png 150w, https:\/\/seo.london\/wp-content\/uploads\/2022\/10\/helpful-content-update-1.png 1364w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-helpful-content-update\"><span class=\"ez-toc-section\" id=\"what-is-the-helpful-content-update\"><\/span><strong>Co je u\u017eite\u010dn\u00e1 aktualizace obsahu?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/aktualizace-uzitecneho-obsahu\/#what-is-the-helpful-content-update\" title=\"Co je u\u017eite\u010dn\u00e1 aktualizace obsahu?\">Co je u\u017eite\u010dn\u00e1 aktualizace obsahu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/aktualizace-uzitecneho-obsahu\/#the-impact-of-the-helpful-content-update\" title=\"Dopad aktualizace u\u017eite\u010dn\u00e9ho obsahu\">Dopad aktualizace u\u017eite\u010dn\u00e9ho obsahu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/aktualizace-uzitecneho-obsahu\/#this-update-is-a-signal-not-a-penalty\" title=\"Tato aktualizace je sign\u00e1lem, nikoli trestem\">Tato aktualizace je sign\u00e1lem, nikoli trestem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/cs\/aktualizace-uzitecneho-obsahu\/#how-to-safeguard-your-website-from-the-update\" title=\"Jak ochr\u00e1nit sv\u00e9 webov\u00e9 str\u00e1nky p\u0159ed aktualizac\u00ed\">Jak ochr\u00e1nit sv\u00e9 webov\u00e9 str\u00e1nky p\u0159ed aktualizac\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/cs\/aktualizace-uzitecneho-obsahu\/#recovering-from-the-helpful-update\" title=\"Zotaven\u00ed z u\u017eite\u010dn\u00e9 aktualizace\">Zotaven\u00ed z u\u017eite\u010dn\u00e9 aktualizace<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">U\u017eite\u010dn\u00e1 aktualizace obsahu je aktualizac\u00ed <span id=\"urn:enhancement-5482e461-311f-4af6-9f28-13351859c473\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>jej\u00edho prim\u00e1rn\u00edho algoritmu pro hodnocen\u00ed zam\u011b\u0159en\u00e9ho na obsah. <span id=\"urn:enhancement-1b05cff5-7668-4a4c-b999-03202e62c986\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">kvalita<\/span>. Odm\u011b\u0148uje webov\u00e9 str\u00e1nky, kter\u00e9 vytv\u00e1\u0159ej\u00ed obsah pro n\u00e1v\u0161t\u011bvn\u00edky, a trest\u00e1 webov\u00e9 str\u00e1nky, kter\u00e9 vytv\u00e1\u0159ej\u00ed obsah pro n\u00e1v\u0161t\u011bvn\u00edky. <span id=\"urn:enhancement-0a90e2b0-bcec-4c90-8a30-f84858078a33\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyhled\u00e1v\u00e1n\u00ed<\/span> motory. Webov\u00e9 str\u00e1nky, kter\u00e9 vytv\u00e1\u0159ej\u00ed obsah speci\u00e1ln\u011b pro n\u00e1v\u0161t\u011bvn\u00edky, mohou p\u0159edstihnout weby, kter\u00e9 jsou siln\u011b optimalizovan\u00e9, <span id=\"urn:enhancement-8cbcc664-ef24-49af-8839-4160e5aba42e\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyhled\u00e1v\u00e1n\u00ed<\/span> obsah zam\u011b\u0159en\u00fd na motory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span id=\"urn:enhancement-c89177fe-4699-4faf-8f09-d19484c2a802\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>samoz\u0159ejm\u011b v\u017edy up\u0159ednost\u0148ovala webov\u00e9 str\u00e1nky s vysokou kvalitou.<span id=\"urn:enhancement-b2ed5edf-a18c-40ab-85be-341f8d2dac69\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">kvalita<\/span> obsah ve sv\u00e9m <span id=\"urn:enhancement-640cc744-a904-410e-bda5-a1cbd3c804d6\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyhled\u00e1v\u00e1n\u00ed<\/span> v\u00fdsledky. Tato aktualizace pouze posiluje <span id=\"urn:enhancement-a3c378b7-3fab-4466-915a-b6ebf48498b7\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>pou\u017e\u00edv\u00e1n\u00ed obsahu <span id=\"urn:enhancement-90de8261-63f2-4bb8-b011-ff1dbfc83b6c\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">kvalita<\/span> jako faktor hodnocen\u00ed. Umo\u017e\u0148uje <span id=\"urn:enhancement-d2c4bde9-ba0f-400f-b91c-df6eb3f9e061\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> na <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/klicove-slovo-research-in-seo\/\">rozli\u0161ovat mezi<\/a> obsah, kter\u00fd je pro n\u00e1v\u0161t\u011bvn\u00edky u\u017eite\u010dn\u00fd, a obsah, kter\u00fd pro n\u00e1v\u0161t\u011bvn\u00edky u\u017eite\u010dn\u00fd nen\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zat\u00edmco aktualizace u\u017eite\u010dn\u00e9ho obsahu se t\u00fdk\u00e1 v\u0161ech <a href=\"https:\/\/seo.london\/cs\/10-nejlepsich-typu-psani-obsahu-v-seo-pro-maximalni-dopad\/\">typy obsahu<\/a>, m\u00e1 v\u011bt\u0161\u00ed vliv na nakupov\u00e1n\u00ed, <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/how-to-get-edu-backlinks\/\">vzd\u011bl\u00e1vac\u00ed<\/a>, z\u00e1bavn\u00ed a technologick\u00fd obsah. U\u017eite\u010dn\u00e1 aktualizace obsahu m\u00e1 tak\u00e9 v\u00e1hu. Webov\u00e9 str\u00e1nky sest\u00e1vaj\u00edc\u00ed p\u0159ev\u00e1\u017en\u011b z neu\u017eite\u010dn\u00e9ho obsahu budou ovlivn\u011bny v\u00edce ne\u017e weby s pouze n\u011bkolika str\u00e1nkami neu\u017eite\u010dn\u00e9ho obsahu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-impact-of-the-helpful-content-update\"><span class=\"ez-toc-section\" id=\"the-impact-of-the-helpful-content-update\"><\/span><strong>Dopad aktualizace u\u017eite\u010dn\u00e9ho obsahu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky u\u017eite\u010dn\u00e9 aktualizaci m\u016f\u017ee u\u017eivatel <a href=\"https:\/\/seo.london\/cs\/co-jsou-signaly-zkusenosti-se-strankami\/\">zku\u0161enosti<\/a> p\u0159ich\u00e1z\u00ed na sc\u00e9nu. Pro sv\u00e9 webov\u00e9 str\u00e1nky mus\u00edte vytvo\u0159it obsah, kter\u00fd n\u00e1v\u0161t\u011bvn\u00edk\u016fm poskytne pozitivn\u00ed z\u00e1\u017eitek. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b va\u0161e webov\u00e9 str\u00e1nky <span id=\"urn:enhancement-71e9a5d6-400e-4435-b377-2b2631a14c07\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyhled\u00e1v\u00e1n\u00ed<\/span> by mohlo doj\u00edt ke sn\u00ed\u017een\u00ed hodnocen\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U\u017eite\u010dn\u00fd obsah vy\u0159ad\u00ed webov\u00e9 str\u00e1nky, kter\u00e9 vytv\u00e1\u0159ej\u00ed obsah pro <span id=\"urn:enhancement-b4aa8e0c-c56c-40fe-98c6-eca5cea8f511\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyhled\u00e1v\u00e1n\u00ed<\/span> motory. Tato \u0161ed\u00e1 k\u016f\u017ee <span id=\"urn:enhancement-5f7c0e20-72dd-481e-bc35-88c40f4ad9da\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyhled\u00e1v\u00e1n\u00ed<\/span> optimalizace pro motory (<span id=\"urn:enhancement-007346c7-7606-449b-8fa6-f09396bdacf3\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\"><a href=\"https:\/\/seo.london\/cs\/\">SEO<\/a><\/span>) taktika v minulosti fungovala. Webov\u00e9 str\u00e1nky by mohly <a href=\"https:\/\/seo.london\/cs\/jak-mohu-zkontrolovat-sve-poradi-seo\/\">hodnost<\/a> vysok\u00e9 pozice pro c\u00edlov\u00e1 kl\u00ed\u010dov\u00e1 slova t\u00edm, \u017ee vytvo\u0159\u00ed siln\u011b optimalizovan\u00fd obsah. I kdyby n\u00e1v\u0161t\u011bvn\u00edci m\u011bli <a href=\"https:\/\/seo.london\/cs\/spatne-pro-seo\/\">negativn\u00ed<\/a> zku\u0161enosti, by se um\u00edstily vysoko. Aktualizace u\u017eite\u010dn\u00e9ho obsahu nut\u00ed webov\u00e9 str\u00e1nky vytv\u00e1\u0159et obsah s ohledem na z\u00e1jmy n\u00e1v\u0161t\u011bvn\u00edk\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podle <span id=\"urn:enhancement-0d1312fe-22f5-43ab-b48d-5c00b25c8f14\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>, aktualizace u\u017eite\u010dn\u00e9ho obsahu je aktualizac\u00ed cel\u00e9ho webu. V jin\u00fdch <span id=\"urn:enhancement-60c40c74-e386-4b64-8eb3-d471181f6969\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/words\">slova<\/span>, ovliv\u0148uje sp\u00ed\u0161e cel\u00e9 webov\u00e9 str\u00e1nky ne\u017e jednotliv\u00e9 str\u00e1nky. I kdy\u017e m\u00e1te jen n\u011bkolik str\u00e1nek s nevhodn\u00fdm obsahem, cel\u00fd v\u00e1\u0161 web se m\u016f\u017ee st\u00e1t <span id=\"urn:enhancement-5640c6a2-d3d8-4f05-824e-ebdfbe13a416\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyhled\u00e1v\u00e1n\u00ed<\/span> m\u016f\u017ee doj\u00edt ke zhor\u0161en\u00ed hodnocen\u00ed. V\u0161echny str\u00e1nky na va\u0161em webu, v\u010detn\u011b t\u011bch s u\u017eite\u010dn\u00fdm obsahem, se mohou um\u00edstit h\u016f\u0159e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bjte na pam\u011bti, \u017ee aktualizace u\u017eite\u010dn\u00e9ho obsahu je omezena na. <span id=\"urn:enhancement-fe8435e7-7535-4219-822a-872bdb5a35ab\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>'s <span id=\"urn:enhancement-652d8c36-3b21-4bc8-9820-686f57473f1f\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyhled\u00e1v\u00e1n\u00ed<\/span> v\u00fdsledky. Nem\u00e1 vliv na <span id=\"urn:enhancement-32d70b78-cd64-4f95-9c8d-b5d67f51b20d\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> Objevte, <span id=\"urn:enhancement-08507470-5175-43da-81d0-63e686f26f72\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> Zpr\u00e1vy nebo jin\u00e9 povrchy. <span id=\"urn:enhancement-82e3bd9b-60e9-4f3c-a547-c088a7dd0c0d\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> m\u016f\u017ee roz\u0161\u00ed\u0159it u\u017eite\u010dnou aktualizaci obsahu na dal\u0161\u00ed plochy v oblasti <a href=\"https:\/\/seo.london\/cs\/trendy-seo\/\">budoucnost<\/a>, ale v sou\u010dasn\u00e9 dob\u011b ovliv\u0148uje pouze po\u0159ad\u00ed webov\u00fdch str\u00e1nek v <span id=\"urn:enhancement-586fdfd2-1d0f-46eb-b2f2-84d6f0fa551a\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>'s <span id=\"urn:enhancement-4d72f793-5804-41a1-b30b-dc9f89b8722b\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyhled\u00e1v\u00e1n\u00ed<\/span> v\u00fdsledky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-this-update-is-a-signal-not-a-penalty\"><span class=\"ez-toc-section\" id=\"this-update-is-a-signal-not-a-penalty\"><\/span>Tato aktualizace je sign\u00e1lem, nikoli trestem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aktualizace u\u017eite\u010dn\u00e9ho obsahu se skl\u00e1d\u00e1 z nov\u00e9ho sign\u00e1lu, nikoliv z <a href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/\">trest<\/a>. Kdy\u017e <span id=\"urn:enhancement-4fb9c48f-dd52-427c-ae91-3c70b4b37a2c\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> nav\u0161t\u00edv\u00ed va\u0161e webov\u00e9 str\u00e1nky, zpracuje obsah va\u0161ich str\u00e1nek pomoc\u00ed tohoto sign\u00e1lu a ur\u010d\u00ed, zda je pro n\u00e1v\u0161t\u011bvn\u00edky u\u017eite\u010dn\u00fd nebo neu\u017eite\u010dn\u00fd. Aktualizace u\u017eite\u010dn\u00e9ho obsahu je sign\u00e1lem pro cel\u00fd web, kter\u00fd m\u016f\u017ee sn\u00ed\u017eit hodnocen\u00ed cel\u00e9ho webu. <span id=\"urn:enhancement-a94b23c6-d66e-4a02-835e-aa588fdb9641\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyhled\u00e1v\u00e1n\u00ed<\/span> hodnocen\u00ed, pokud m\u00e1 neu\u017eite\u010dn\u00fd obsah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nebudete dost\u00e1vat \u017e\u00e1dn\u00e1 ozn\u00e1men\u00ed od <span id=\"urn:enhancement-d1a3bd4d-ecf9-4836-b6fb-c01775034430\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> pokud jsou va\u0161e webov\u00e9 str\u00e1nky degradov\u00e1ny kv\u016fli neu\u017eite\u010dn\u00e9mu obsahu. <span id=\"urn:enhancement-6815f6a9-9bc2-46e4-a2ff-d66954a3ae38\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> odes\u00edl\u00e1 ozn\u00e1men\u00ed pouze pro <a href=\"https:\/\/seo.london\/cs\/najmout-poradce-pro-sankce-google\/\">sankce za ru\u010dn\u00ed z\u00e1sahy<\/a>. Aktualizace u\u017eite\u010dn\u00e9ho obsahu nen\u00ed trestem, tak\u017ee nezahrnuje \u017e\u00e1dn\u00e1 ozn\u00e1men\u00ed vyd\u00e1van\u00e1 konzol\u00ed pro vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-safeguard-your-website-from-the-update\"><span class=\"ez-toc-section\" id=\"how-to-safeguard-your-website-from-the-update\"><\/span>Jak ochr\u00e1nit sv\u00e9 webov\u00e9 str\u00e1nky p\u0159ed aktualizac\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jak\u00e9 kroky m\u016f\u017eete podniknout, abyste ochr\u00e1nili u\u017eite\u010dnou aktualizaci obsahu sv\u00fdch webov\u00fdch str\u00e1nek? Proto\u017ee se zam\u011b\u0159uje na obsah <span id=\"urn:enhancement-262a4560-9a1a-41af-ba9c-1e5a59549a77\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">kvalita<\/span>, budete muset prov\u00e9st obsah <a href=\"https:\/\/seo.london\/cs\/seo-audit\/\">audit<\/a>. Projd\u011bte si obsah sv\u00fdch webov\u00fdch str\u00e1nek a z\u00e1rove\u0148 zkontrolujte, zda je pro n\u00e1v\u0161t\u011bvn\u00edky u\u017eite\u010dn\u00fd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i prov\u00e1d\u011bn\u00ed auditu obsahu si ned\u011blejte starosti s hustotou kl\u00ed\u010dov\u00fdch slov. Hustota kl\u00ed\u010dov\u00fdch slov p\u0159edstavuje procento <span id=\"urn:enhancement-aed6e737-7144-4cbb-8744-041b8bd224ee\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/words\">slova<\/span> na str\u00e1nce obsahuj\u00edc\u00ed <span id=\"urn:enhancement-b5987b53-4f24-460a-91e5-3561af8d86d2\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\">SEO<\/span> kl\u00ed\u010dov\u00e9 slovo. Mnoho str\u00e1nek <span id=\"urn:enhancement-fda9d8e0-3ec5-4b7a-9b41-4a49f16ae347\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/seo\">SEO<\/span> odborn\u00edci d\u0159\u00edve doporu\u010dovali hustotu kl\u00ed\u010dov\u00fdch slov 3 a\u017e 6 procent. Aktualizace u\u017eite\u010dn\u00e9ho obsahu v\u0161ak pot\u0159ebu konkr\u00e9tn\u00ed hustoty kl\u00ed\u010dov\u00fdch slov odstra\u0148uje. Vytv\u00e1\u0159en\u00ed obsahu s konkr\u00e9tn\u00ed hustotou kl\u00ed\u010dov\u00fdch slov m\u016f\u017ee po\u0161kodit v\u00e1\u0161 web. <span id=\"urn:enhancement-a743e462-0a26-4627-aac3-3f9fce5e1771\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyhled\u00e1v\u00e1n\u00ed<\/span> po\u0159ad\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po na\u010dten\u00ed str\u00e1nek va\u0161eho webu by n\u00e1v\u0161t\u011bvn\u00edci m\u011bli naj\u00edt obsah, kter\u00fd je p\u0159im\u011bl k n\u00e1v\u0161t\u011bv\u011b va\u0161eho webu. Nez\u0159\u00eddka se st\u00e1v\u00e1, \u017ee n\u00e1v\u0161t\u011bvn\u00edci kliknou na organick\u00fd v\u00fdpis ve <span id=\"urn:enhancement-d48c808e-926a-4a8e-b765-23faeedc1f41\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>'s <span id=\"urn:enhancement-c86108f1-2420-4115-b549-0ebf0888a130\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyhled\u00e1v\u00e1n\u00ed<\/span> v\u00fdsledky v nad\u011bji, \u017ee naleznete obsah na konkr\u00e9tn\u00ed t\u00e9ma. Po na\u010dten\u00ed str\u00e1nky mohou n\u00e1v\u0161t\u011bvn\u00edci narazit na nerelevantn\u00ed obsah, kter\u00fd neodpov\u00edd\u00e1 na jejich ot\u00e1zky ani ne\u0159e\u0161\u00ed jejich pot\u0159eby.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch naraz\u00edte na neu\u017eite\u010dn\u00fd obsah, m\u011bli byste. <a href=\"https:\/\/seo.london\/cs\/odstraneni-url-z-indexu-googlu-pomoci-vyhledavaci-konzole\/\">odstranit<\/a> to. Nesna\u017ete se ji konsolidovat p\u0159esunut\u00edm na jinou str\u00e1nku. <span id=\"urn:enhancement-dc9c2e1f-8983-46fb-bbff-df721322d616\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> zjist\u00ed neu\u017eite\u010dn\u00fd obsah na str\u00e1nce, na kterou byl p\u0159esunut, a m\u016f\u017ee degradovat cel\u00fd v\u00e1\u0161 web. Tak\u00e9 <span id=\"urn:enhancement-0392ae34-dcce-4ff2-a162-802743ce7ccc\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> \u0159\u00edk\u00e1, \u017ee <span id=\"urn:enhancement-5e586b32-295e-4ce3-bba3-fb6876e70dea\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/webmasters\">webmaste\u0159i<\/span> by m\u011bly odstranit neu\u017eite\u010dn\u00fd obsah, aby zachovaly svou str\u00e1nku <span id=\"urn:enhancement-c85816af-0deb-42f7-bb48-880f375de640\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyhled\u00e1v\u00e1n\u00ed<\/span> \u017eeb\u0159\u00ed\u010dk\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span id=\"urn:enhancement-06f8d4c9-f656-476e-8cda-cac0fd3fba6c\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> jako p\u0159\u00edklad uv\u00e1d\u00ed data vyd\u00e1n\u00ed televizn\u00edch po\u0159ad\u016f a film\u016f. N\u011bkter\u00e9 webov\u00e9 str\u00e1nky vytv\u00e1\u0159ej\u00ed obsah, kter\u00fd slibuje odhalen\u00ed data vyd\u00e1n\u00ed nadch\u00e1zej\u00edc\u00edho televizn\u00edho po\u0159adu nebo filmu. N\u00e1v\u0161t\u011bvn\u00edci kliknou na v\u00fdpisy v <span id=\"urn:enhancement-171c4fe6-ffff-46d4-acdb-66c2e48fe9b0\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyhled\u00e1v\u00e1n\u00ed<\/span> v\u00fdsledky, pokud v\u011b\u0159\u00edte, \u017ee indexovan\u00e9 str\u00e1nky obsahuj\u00ed datum vyd\u00e1n\u00ed. Str\u00e1nky jsou jednodu\u0161e navr\u017eeny tak, aby se umis\u0165ovaly na kl\u00ed\u010dov\u00e1 slova s datem vyd\u00e1n\u00ed; datum vyd\u00e1n\u00ed neodhaluj\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recovering-from-the-helpful-update\"><span class=\"ez-toc-section\" id=\"recovering-from-the-helpful-update\"><\/span>Zotaven\u00ed z u\u017eite\u010dn\u00e9 aktualizace<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud se va\u0161e webov\u00e9 str\u00e1nky za\u010dnou po aktualizaci u\u017eite\u010dn\u00e9ho obsahu \u0159adit na ni\u017e\u0161\u00ed pozice, m\u011bli byste podniknout kroky k jejich obnoven\u00ed. Odstran\u011bn\u00ed neu\u017eite\u010dn\u00e9ho obsahu z webu a jeho nahrazen\u00ed u\u017eite\u010dn\u00fdm, na n\u00e1v\u0161t\u011bvn\u00edky orientovan\u00fdm obsahem m\u016f\u017ee v\u00e1\u0161 web posunout na vy\u0161\u0161\u00ed pozice. <a href=\"https:\/\/seo.london\/cs\/seo-agentura-v-londyne\/\">top<\/a> z <span id=\"urn:enhancement-920bdfcc-063a-4037-8d92-8580cae26855\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>'s <span id=\"urn:enhancement-892bfad1-d1a2-4e2d-aa80-c9c1c9c0f300\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyhled\u00e1v\u00e1n\u00ed<\/span> v\u00fdsledky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stejn\u011b jako u jin\u00fdch aktualizac\u00ed algoritm\u016f se z aktualizace u\u017eite\u010dn\u00e9ho obsahu nebudete moci zotavit okam\u017eit\u011b. Pokud se aktualizace u\u017eite\u010dn\u00e9ho obsahu zam\u011b\u0159\u00ed na va\u0161e webov\u00e9 str\u00e1nky, <span id=\"urn:enhancement-57abe823-ff07-47b6-bdbf-70a23c00352e\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> um\u00edst\u00ed v\u00e1\u0161 web do \u010dasov\u00e9ho limitu. Cel\u00e9 va\u0161e webov\u00e9 str\u00e1nky <span id=\"urn:enhancement-10229311-1f95-44bc-aeb4-ca6acaf342eb\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyhled\u00e1v\u00e1n\u00ed<\/span> b\u011bhem t\u00e9to doby bude hodnocen\u00ed negativn\u011b ovlivn\u011bno. Podle <span id=\"urn:enhancement-83f35ffd-87a5-4f74-a916-c6223b64ba71\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>, mohou u\u017eite\u010dn\u00e9 \u010dasov\u00e9 limity aktualizace obsahu trvat n\u011bkolik m\u011bs\u00edc\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nemus\u00edte <a href=\"https:\/\/seo.london\/cs\/jak-odeslat-sve-stranky-na-google\/\">odeslat<\/a> \u017e\u00e1dost o op\u011btovn\u00e9 za\u0159azen\u00ed, pokud se na va\u0161e webov\u00e9 str\u00e1nky vztahuje aktualizace u\u017eite\u010dn\u00e9ho obsahu. Sta\u010d\u00ed odstranit neu\u017eite\u010dn\u00fd obsah a po\u010dkat na. <span id=\"urn:enhancement-1a4d8608-fc9d-4316-a635-d55a6975469b\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> obnovit va\u0161e webov\u00e9 str\u00e1nky. M\u016f\u017ee to trvat n\u011bkolik m\u011bs\u00edc\u016f, ale z u\u017eite\u010dn\u00e9 aktualizace obsahu se m\u016f\u017eete zotavit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud vytv\u00e1\u0159\u00edte obsah pro n\u00e1v\u0161t\u011bvn\u00edky, nem\u011bli byste se aktualizace u\u017eite\u010dn\u00e9ho obsahu b\u00e1t, ale m\u011bli byste ji p\u0159ijmout. Str\u00e1nka <a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/08\/helpful-content-update\">u\u017eite\u010dn\u00fd obsah<\/a> v kone\u010dn\u00e9m d\u016fsledku zlep\u0161\u00ed <span id=\"urn:enhancement-17251ad4-8215-442c-94bb-2a691cf7db57\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/quality\">kvalita<\/span> z <span id=\"urn:enhancement-0b2d5d70-18ce-48bc-a7f7-46bc1bd5488e\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span>'s <span id=\"urn:enhancement-2defc43b-3f79-4974-a023-61f29ba5d5b5\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyhled\u00e1v\u00e1n\u00ed<\/span> v\u00fdsledky. Pokud vytv\u00e1\u0159\u00edte obsah pro n\u00e1v\u0161t\u011bvn\u00edky, <span id=\"urn:enhancement-d85a1e7c-f447-4d92-8b82-e1ee10c0376c\" class=\"textannotation disambiguated wl-organization\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/google\">Google<\/span> odm\u011bn\u00ed va\u0161e webov\u00e9 str\u00e1nky vy\u0161\u0161\u00ed <span id=\"urn:enhancement-129191bc-b0da-4b15-ba01-afd25eb170a7\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl158483\/entity\/search\">vyhled\u00e1v\u00e1n\u00ed<\/span> \u017eeb\u0159\u00ed\u010dk\u016f.<\/p>","protected":false},"excerpt":{"rendered":"<p>Co je u\u017eite\u010dn\u00e1 aktualizace obsahu Google a jak ovlivn\u00ed va\u0161e webov\u00e9 str\u00e1nky? Spole\u010dnost Google m\u011bn\u00ed v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed pomoc\u00ed nov\u00e9 aktualizace algoritmu. Zn\u00e1m\u00e1 jako aktualizace u\u017eite\u010dn\u00e9ho obsahu byla ozn\u00e1mena 18. srpna 2022. Google tvrd\u00ed, \u017ee je sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00edho \u00fasil\u00ed serv\u00edrovat u\u017eivatel\u016fm v\u00edce origin\u00e1ln\u00edho a kvalitn\u00edho obsahu webov\u00fdch str\u00e1nek. Stejn\u011b jako mnoho dal\u0161\u00edch [...]<\/p>","protected":false},"author":6,"featured_media":22838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-22837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Helpful Content Update by Google - What is this?<\/title>\n<meta name=\"description\" content=\"What Is Google&#039;s Helpful Content Update, and How Will It Affect Your Website? Google is shaking up the search results with a new update.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/cs\/aktualizace-uzitecneho-obsahu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Google&#039;s Helpful Content Update\" \/>\n<meta property=\"og:description\" content=\"What Is Google&#039;s Helpful Content Update, and How Will It Affect Your Website? Google is shaking up the search results with a new algorithm update. 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