{"id":22336,"date":"2022-08-09T20:17:30","date_gmt":"2022-08-09T20:17:30","guid":{"rendered":"https:\/\/seo.london\/?p=22336"},"modified":"2022-12-28T09:06:19","modified_gmt":"2022-12-28T09:06:19","slug":"zminky-o-znacce-seo","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/zminky-o-znacce-seo\/","title":{"rendered":"Zm\u00ednky o zna\u010dce a SEO"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/seo.london\/cs\/co-je-off-page-seo\/\">Mimo str\u00e1nku<\/a> <a href=\"https:\/\/seo.london\/cs\/\">SEO<\/a>: <a href=\"https:\/\/seo.london\/cs\/budovani-odkazu-jak-co-delat-donts\/\">Co<\/a> Jsou zm\u00ednky o zna\u010dce a jak ovliv\u0148uj\u00ed <a href=\"https:\/\/seo.london\/cs\/jak-provadet-pokrocile-vyhledavani-v-googlu\/\">Vyhled\u00e1v\u00e1n\u00ed<\/a> \u017deb\u0159\u00ed\u010dky?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Optimalizace pro vyhled\u00e1va\u010de mimo str\u00e1nky (SEO) zahrnuje v\u00edce ne\u017e jen budov\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f, ale tak\u00e9 zm\u00ednky o zna\u010dce. P\u011bstov\u00e1n\u00ed zm\u00ednek o zna\u010dce m\u016f\u017ee zv\u00fd\u0161it organick\u00e9 hodnocen\u00ed va\u0161ich webov\u00fdch str\u00e1nek ve vyhled\u00e1va\u010d\u00edch. Zm\u00ednky o zna\u010dk\u00e1ch dopln\u00ed zp\u011btn\u00e9 odkazy na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, co\u017e povede ke komplexn\u011bj\u0161\u00ed off-page SEO. <a href=\"https:\/\/seo.london\/cs\/londynska-seo-strategie\/\">strategie<\/a>. Co p\u0159esn\u011b jsou zm\u00ednky o zna\u010dce a jak ovliv\u0148uj\u00ed pozice ve vyhled\u00e1v\u00e1n\u00ed?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-basics-of-brand-mentions\"><\/span>Z\u00e1klady zm\u00ednek o zna\u010dk\u00e1ch<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/zminky-o-znacce-seo\/#the-basics-of-brand-mentions\" title=\"Z\u00e1klady zm\u00ednek o zna\u010dk\u00e1ch\">Z\u00e1klady zm\u00ednek o zna\u010dk\u00e1ch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/zminky-o-znacce-seo\/#contextual-backlinks\" title=\"Kontextov\u00e9 zp\u011btn\u00e9 odkazy\">Kontextov\u00e9 zp\u011btn\u00e9 odkazy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/zminky-o-znacce-seo\/#direct-traffic\" title=\"P\u0159\u00edm\u00fd provoz\">P\u0159\u00edm\u00fd provoz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/cs\/zminky-o-znacce-seo\/#brand-mentions-and-authority\" title=\"Zm\u00ednky o zna\u010dce a autorita\">Zm\u00ednky o zna\u010dce a autorita<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/cs\/zminky-o-znacce-seo\/#local-search-rankings\" title=\"Po\u0159ad\u00ed v m\u00edstn\u00edm vyhled\u00e1v\u00e1n\u00ed\">Po\u0159ad\u00ed v m\u00edstn\u00edm vyhled\u00e1v\u00e1n\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/cs\/zminky-o-znacce-seo\/#positive-sentiment-in-brand-mention\" title=\"Pozitivn\u00ed sentiment p\u0159i zm\u00ednk\u00e1ch o zna\u010dce\">Pozitivn\u00ed sentiment p\u0159i zm\u00ednk\u00e1ch o zna\u010dce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/cs\/zminky-o-znacce-seo\/#identify-backlink-opportunities\" title=\"Identifikace p\u0159\u00edle\u017eitost\u00ed pro zp\u011btn\u00e9 odkazy\">Identifikace p\u0159\u00edle\u017eitost\u00ed pro zp\u011btn\u00e9 odkazy<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Zm\u00ednka o zna\u010dce je online odkaz na zna\u010dku. Va\u0161e webov\u00e9 str\u00e1nky jsou zna\u010dkou. Kdy\u017e n\u011bkdo mluv\u00ed o va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch online, va\u0161e str\u00e1nky z\u00edskaj\u00ed zm\u00ednku o zna\u010dce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zm\u00ednky o zna\u010dce mohou b\u00fdt propojen\u00e9 nebo nepropojen\u00e9. Odkazovan\u00e1 zm\u00ednka o zna\u010dce je zp\u011btn\u00fd odkaz. Jedn\u00e1 se o typ zp\u011btn\u00e9ho odkazu, kter\u00fd pou\u017e\u00edv\u00e1 n\u00e1zev zna\u010dky jako klikac\u00ed prvek. <a href=\"https:\/\/seo.london\/cs\/co-je-text-kotvy\/\">text kotvy<\/a>. Nepropojen\u00e1 zm\u00ednka o zna\u010dce je textov\u00fd odd\u00edl obsahuj\u00edc\u00ed n\u00e1zev zna\u010dky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"contextual-backlinks\"><\/span>Kontextov\u00e9 zp\u011btn\u00e9 odkazy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Propojen\u00e9 zm\u00ednky o zna\u010dce jsou obvykle kontextov\u00e9 zp\u011btn\u00e9 odkazy, co\u017e je pro SEO nesm\u00edrn\u011b u\u017eite\u010dn\u00e9. Samy o sob\u011b se v\u0161ak nezve\u0159ej\u0148uj\u00ed. M\u00edsto toho jsou propojen\u00e9 zm\u00ednky o zna\u010dk\u00e1ch zve\u0159ej\u0148ov\u00e1ny ve v\u011bt\u0161\u00edch celc\u00edch <a href=\"https:\/\/seo.london\/cs\/obsah-marketing-seo-sluzby\/\">obsah<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Propojen\u00e9 zm\u00ednky o zna\u010dce najdete v <a href=\"https:\/\/seo.london\/cs\/jsou-blogy-dobre-pro-seo\/\">blog<\/a> p\u0159\u00edsp\u011bvky, <a href=\"https:\/\/seo.london\/cs\/jak-psat-clanky-optimalizovane-pro-seo\/\">\u010dl\u00e1nky<\/a>, z\u00e1kazn\u00edk <a href=\"https:\/\/seo.london\/cs\/mistni-seo-recenze\/\">recenze<\/a>, p\u0159\u00edsp\u011bvky na soci\u00e1ln\u00edch s\u00edt\u00edch a zpr\u00e1vy <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-webove-pribehy-google\/\">p\u0159\u00edb\u011bhy<\/a>. Proto\u017ee jsou publikov\u00e1ny ve v\u011bt\u0161\u00edch \u010d\u00e1stech obsahu, jsou klasifikov\u00e1ny jako kontextov\u00e9 zp\u011btn\u00e9 odkazy. Vyhled\u00e1va\u010de p\u0159ikl\u00e1daj\u00ed kontextov\u00fdm zp\u011btn\u00fdm odkaz\u016fm v\u011bt\u0161\u00ed v\u00e1hu ne\u017e samostatn\u00fdm zp\u011btn\u00fdm odkaz\u016fm. Proto va\u0161e webov\u00e9 str\u00e1nky z\u00edskaj\u00ed v\u00edce kontextov\u00fdch zp\u011btn\u00fdch odkaz\u016f t\u00edm, \u017ee budou p\u011bstovat v\u00edce propojen\u00fdch zm\u00ednek o zna\u010dce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"direct-traffic\"><\/span>P\u0159\u00edm\u00fd provoz<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dokonce i neodkazovan\u00e9 zm\u00ednky o zna\u010dce jsou <a href=\"https:\/\/seo.london\/cs\/aktualizace-uzitecneho-obsahu\/\">u\u017eite\u010dn\u00e9<\/a> pro SEO. Existuje souvislost mezi neodkazovan\u00fdmi zm\u00ednkami o zna\u010dce a <a href=\"https:\/\/seo.london\/cs\/prime-vs-organicke-vyhledavani\/\">p\u0159\u00edmo<\/a> doprava. \u010c\u00edm v\u00edce neodk\u00e1zan\u00fdch zm\u00ednek o zna\u010dce va\u0161e webov\u00e9 str\u00e1nky maj\u00ed, t\u00edm v\u011bt\u0161\u00ed p\u0159irozenou n\u00e1v\u0161t\u011bvnost budou generovat. Ve\u0161ker\u00e1 tato p\u0159\u00edm\u00e1 n\u00e1v\u0161t\u011bvnost bude <a href=\"https:\/\/seo.london\/cs\/jak-zvysit-navstevnost-svych-webovych-stranek-bez-seo\/\">zv\u00fd\u0161it<\/a> zapojen\u00ed na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. V\u00edce u\u017eivatel\u016f bude s va\u0161imi webov\u00fdmi str\u00e1nkami komunikovat a vyhled\u00e1va\u010de mohou va\u0161im str\u00e1nk\u00e1m p\u0159id\u011blit vy\u0161\u0161\u00ed hodnocen\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159\u00edm\u00fd provoz tvo\u0159\u00ed u\u017eivatel\u00e9, kte\u0159\u00ed nav\u0161t\u00edv\u00ed va\u0161e webov\u00e9 str\u00e1nky zad\u00e1n\u00edm jejich adresy URL do webov\u00e9ho prohl\u00ed\u017ee\u010de. N\u00e1v\u0161t\u011bvnost z odkaz\u016f tvo\u0159\u00ed u\u017eivatel\u00e9, kte\u0159\u00ed kliknou na odkaz na va\u0161e webov\u00e9 str\u00e1nky. Jedn\u00e1 se o prokliky z extern\u00edch webov\u00fdch str\u00e1nek, zat\u00edmco p\u0159\u00edm\u00fd provoz zahrnuje zad\u00e1n\u00ed adresy URL.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U\u017eivatel\u00e9 mohou <a href=\"https:\/\/seo.london\/cs\/mohu-se-naucit-seo-sam\/\">nau\u010dit se<\/a> o va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch z neodkazovan\u00fdch zm\u00ednek o zna\u010dce. Nejprve uvid\u00ed n\u00e1zev va\u0161eho webu, <a href=\"https:\/\/seo.london\/cs\/eskortni-seo-sluzby\/\">kter\u00fd<\/a> je m\u016f\u017ee p\u0159im\u011bt k p\u0159\u00edm\u00e9 n\u00e1v\u0161t\u011bv\u011b. D\u00e1le mohou u\u017eivatel\u00e9 zadat adresu URL va\u0161\u00ed webov\u00e9 str\u00e1nky do sv\u00e9ho webov\u00e9ho prohl\u00ed\u017ee\u010de. P\u0159\u00edpadn\u011b mohou n\u011bkte\u0159\u00ed u\u017eivatel\u00e9 vyhledat ve vyhled\u00e1va\u010di Google n\u00e1zev uveden\u00e9 zna\u010dky, na\u010de\u017e mohou kliknout na odkaz na va\u0161e webov\u00e9 str\u00e1nky. Bez ohledu na to zm\u00ednky o zna\u010dce bez odkazu zv\u00fd\u0161\u00ed n\u00e1v\u0161t\u011bvnost, a t\u00edm i zapojen\u00ed na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"brand-mentions-and-authority\"><\/span>Zm\u00ednky o zna\u010dce a autorita<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zv\u00fd\u0161en\u00ed po\u010dtu zm\u00ednek o zna\u010dce <a href=\"https:\/\/seo.london\/cs\/jak-zjistit-autoritu-domeny\/\">\u00fa\u0159ad<\/a>. Propojen\u00e9 zm\u00ednky o zna\u010dce p\u0159ed\u00e1vaj\u00ed kvantifikovatelnou autoritu. Vyhled\u00e1va\u010de mohou vypo\u010d\u00edtat hodnotu propojen\u00e9 zm\u00ednky o zna\u010dce pomoc\u00ed sv\u00fdch algoritm\u016f, kter\u00e9 pou\u017eij\u00ed k tomu, aby <a href=\"https:\/\/seo.london\/cs\/jak-mohu-zkontrolovat-sve-poradi-seo\/\">hodnost<\/a> va\u0161e webov\u00e9 str\u00e1nky. Vyhled\u00e1va\u010de sice zpracov\u00e1vaj\u00ed zm\u00ednky o zna\u010dce bez odkazu jinak, ale tak\u00e9 p\u0159ed\u00e1vaj\u00ed autoritu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159ed n\u011bkolika lety si spole\u010dnost Google nechala patentovat novou metodiku \u0159azen\u00ed. Patent zn\u00e1m\u00fd jako Panda se zam\u011b\u0159oval na implicitn\u00ed odkazy. Implicitn\u00ed odkazy jsou v podstat\u011b neodk\u00e1zan\u00e9 zm\u00ednky o zna\u010dce. Odkazuj\u00ed na webovou str\u00e1nku nebo online zdroj t\u00edm, \u017ee se o n\u011bm zm\u00edn\u00ed. Na z\u00e1klad\u011b patentu Panda m\u016f\u017ee spole\u010dnost Google pou\u017e\u00edvat zm\u00ednky o zna\u010dk\u00e1ch k v\u00fdpo\u010dtu po\u0159ad\u00ed ve vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"local-search-rankings\"><\/span>Po\u0159ad\u00ed v m\u00edstn\u00edm vyhled\u00e1v\u00e1n\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u011bstov\u00e1n\u00ed v\u011bt\u0161\u00edho po\u010dtu zm\u00ednek o zna\u010dce m\u016f\u017ee va\u0161im webov\u00fdm str\u00e1nk\u00e1m pomoci z\u00edskat pozici pro <a href=\"https:\/\/seo.london\/cs\/vyuziti-online-recenzi\/\">m\u00edstn\u00ed<\/a> vyhled\u00e1v\u00e1n\u00ed. Pokud vlastn\u00edte nebo provozujete m\u00edstn\u00ed <a href=\"https:\/\/seo.london\/cs\/proc-se-moje-firma-nezobrazuje-na-mapach-google\/\">podnik\u00e1n\u00ed<\/a>, m\u011bli byste optimalizovat webov\u00e9 str\u00e1nky sv\u00e9 firmy pro. <a href=\"https:\/\/seo.london\/cs\/faktory-hodnoceni-na-mapach-google\/\">m\u00edstn\u00ed SEO<\/a>. Zm\u00ednky o zna\u010dce jsou m\u00edstn\u00edm faktorem SEO. Vyhled\u00e1va\u010de je pou\u017e\u00edvaj\u00ed k v\u00fdpo\u010dtu po\u0159ad\u00ed pro m\u00edstn\u00ed vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zpr\u00e1va zve\u0159ejn\u011bn\u00e1 spole\u010dnost\u00ed BrightLocal zjistila, \u017ee recenze z\u00e1kazn\u00edk\u016f jsou jedn\u00edm z hlavn\u00edch lok\u00e1ln\u00edch faktor\u016f SEO jak pro Local Pack, tak pro standardn\u00ed v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed Google. Je to proto, \u017ee recenze z\u00e1kazn\u00edk\u016f jsou zm\u00ednkami o zna\u010dce. Ka\u017ed\u00fd z\u00e1kazn\u00edk, kter\u00fd zve\u0159ejn\u00ed recenzi o va\u0161em podniku online, vytvo\u0159\u00ed zm\u00ednku o zna\u010dce. Jakmile Google tyto recenze z\u00e1kazn\u00edk\u016f objev\u00ed, m\u016f\u017ee va\u0161im webov\u00fdm str\u00e1nk\u00e1m p\u0159id\u011blit vy\u0161\u0161\u00ed m\u00edstn\u00ed hodnocen\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"positive-sentiment-in-brand-mention\"><\/span>Pozitivn\u00ed sentiment p\u0159i zm\u00ednk\u00e1ch o zna\u010dce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00edm zp\u016fsobem, jak zm\u00ednky o zna\u010dce ovliv\u0148uj\u00ed pozice ve vyhled\u00e1v\u00e1n\u00ed, je pozitivn\u00ed prom\u00edt\u00e1n\u00ed do <a href=\"https:\/\/seo.london\/cs\/analyza-sentimentu\/\">sentiment<\/a>. Sentiment vyjad\u0159uje, jak u\u017eivatel\u00e9 vn\u00edmaj\u00ed va\u0161e webov\u00e9 str\u00e1nky. M\u016f\u017ee b\u00fdt pozitivn\u00ed, nebo naopak \u0161kodliv\u00fd. Pokud se nap\u0159\u00edklad u\u017eivatel\u016fm v\u00e1\u0161 web l\u00edb\u00ed a vn\u00edmaj\u00ed ho jako hodnotn\u00fd nebo u\u017eite\u010dn\u00fd, mohou o n\u011bm mluvit pozitivn\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U\u017eivatel\u00e9 \u010dasto sd\u00edlej\u00ed sv\u00e9 n\u00e1zory na webov\u00e9 str\u00e1nky na diskusn\u00edch f\u00f3rech, f\u00f3rech a soci\u00e1ln\u00edch s\u00edt\u00edch. Zam\u011b\u0159en\u00edm se na zku\u0161enosti u\u017eivatel\u016f m\u016f\u017eete u sv\u00fdch webov\u00fdch str\u00e1nek vybudovat pozitivn\u00ed sentiment. Pokud maj\u00ed u\u017eivatel\u00e9 pozitivn\u00ed <a href=\"https:\/\/seo.london\/cs\/co-jsou-signaly-zkusenosti-se-strankami\/\">zku\u0161enosti<\/a>, m\u011bli by pochv\u00e1lit va\u0161e webov\u00e9 str\u00e1nky. U\u017eivatel\u00e9 se mohou vyjad\u0159ovat na diskusn\u00edch f\u00f3rech, f\u00f3rech nebo na soci\u00e1ln\u00edch s\u00edt\u00edch a chv\u00e1lit va\u0161e webov\u00e9 str\u00e1nky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vyhled\u00e1va\u010de si v\u0161imnou pozitivn\u00edho sentimentu u\u017eivatel\u016f v\u016f\u010di va\u0161im webov\u00fdm str\u00e1nk\u00e1m. Podle spole\u010dnosti Awario je sentiment faktorem hodnocen\u00ed. Pozitivn\u00ed sentiment je zn\u00e1mkou toho, \u017ee se u\u017eivatel\u016fm va\u0161e webov\u00e9 str\u00e1nky l\u00edb\u00ed. Vyhled\u00e1va\u010de cht\u011bj\u00ed sv\u00fdm vlastn\u00edm u\u017eivatel\u016fm poskytnout pozitivn\u00ed z\u00e1\u017eitek, aby mohly pozitivn\u00ed sentiment pou\u017e\u00edt jako faktor hodnocen\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"identify-backlink-opportunities\"><\/span>Identifikace p\u0159\u00edle\u017eitost\u00ed pro zp\u011btn\u00e9 odkazy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zm\u00ednky o zna\u010dk\u00e1ch nab\u00edzej\u00ed p\u0159\u00edle\u017eitosti k budov\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f. N\u011bkter\u00e9 zm\u00ednky o zna\u010dk\u00e1ch ji\u017e mohou odkazovat na va\u0161e webov\u00e9 str\u00e1nky. Tyto propojen\u00e9 zm\u00ednky o zna\u010dk\u00e1ch m\u016f\u017eete nechat b\u00fdt. M\u00edsto toho hledejte neodkazovan\u00e9 zm\u00ednky o zna\u010dk\u00e1ch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017en\u00e1 se v\u00e1m poda\u0159\u00ed p\u0159em\u011bnit n\u011bkter\u00e9 z neodkazovan\u00fdch zm\u00ednek o zna\u010dce na odkazovan\u00e9 zm\u00ednky o zna\u010dce. Pokud nap\u0159\u00edklad naraz\u00edte na neodkazovanou zm\u00ednku o zna\u010dce v p\u0159\u00edsp\u011bvku na blogu, kontaktujte blogera a po\u017e\u00e1dejte ho o zp\u011btn\u00fd odkaz. V\u011bt\u0161ina bloger\u016f se zav\u00e1\u017ee, \u017ee bude ve sv\u00fdch blogov\u00fdch p\u0159\u00edsp\u011bvc\u00edch nad\u00e1le uv\u00e1d\u011bt va\u0161e webov\u00e9 str\u00e1nky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne\u017e budete moci p\u0159em\u011bnit nepropojen\u00e9 zm\u00ednky o zna\u010dce na propojen\u00e9 zm\u00ednky o zna\u010dce, mus\u00edte je naj\u00edt. Bohu\u017eel nen\u00ed v\u017edy snadn\u00e9 naj\u00edt neodk\u00e1zan\u00e9 zp\u011btn\u00e9 odkazy. K nalezen\u00ed propojen\u00fdch zm\u00ednek o zna\u010dce m\u016f\u017eete pou\u017e\u00edt n\u00e1stroj pro kontrolu zp\u011btn\u00fdch odkaz\u016f, ale k nalezen\u00ed nepropojen\u00fdch zm\u00ednek o zna\u010dce budete muset pou\u017e\u00edt jin\u00e9 \u0159e\u0161en\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neodkazovan\u00e9 zm\u00ednky o zna\u010dce m\u016f\u017eete naj\u00edt ru\u010dn\u011b vyhled\u00e1n\u00edm n\u00e1zvu zna\u010dky va\u0161eho webu a jeho variant ve slu\u017eb\u011b Google. Jednodu\u0161\u0161\u00edm \u0159e\u0161en\u00edm je v\u0161ak vyu\u017eit\u00ed slu\u017eby sledov\u00e1n\u00ed zna\u010dek. Slu\u017eby monitorov\u00e1n\u00ed zna\u010dek jsou ur\u010deny ke skenov\u00e1n\u00ed <a href=\"https:\/\/seo.london\/cs\/seo-pro-it-spolecnosti\/\">internet<\/a> pro zm\u00ednky o zna\u010dce va\u0161ich webov\u00fdch str\u00e1nek. M\u016f\u017eete nap\u0159\u00edklad vyu\u017e\u00edt slu\u017ebu sledov\u00e1n\u00ed zna\u010dky, kter\u00e1 v\u00e1m umo\u017en\u00ed <a href=\"https:\/\/seo.london\/cs\/jak-sledovat-poradi-klicovych-slov\/\">tra\u0165<\/a> po\u010det odkazovan\u00fdch a neodkazovan\u00fdch zm\u00ednek o zna\u010dce na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch a m\u016f\u017eete jej pou\u017e\u00edt k nalezen\u00ed. <a href=\"https:\/\/seo.london\/cs\/url-adresy-pratelske-k-vyhledavani\/\">Adresy URL<\/a> kde jsou tyto zm\u00ednky o zna\u010dce zve\u0159ejn\u011bny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEO m\u00e1 dv\u011b str\u00e1nky: <a href=\"https:\/\/seo.london\/cs\/proc-je-dulezity-on-page-seo\/\">na str\u00e1nce<\/a> a mimo str\u00e1nku. Pouze v\u00fdkonn\u00e9 <a href=\"https:\/\/seo.london\/cs\/obsahove-mezery-2\/\">SEO na str\u00e1nce<\/a> je receptem na ne\u00fasp\u011bch. Nejlep\u0161\u00ed by bylo, kdybyste pokryli ob\u011b strany mince SEO. Mezi off-page SEO pat\u0159\u00ed zm\u00ednky o zna\u010dce. Zm\u00ednky o zna\u010dce ovliv\u0148uj\u00ed pozice ve vyhled\u00e1v\u00e1n\u00ed prost\u0159ednictv\u00edm kontextov\u00fdch zp\u011btn\u00fdch odkaz\u016f, p\u0159\u00edm\u00e9 n\u00e1v\u0161t\u011bvnosti, autority, lok\u00e1ln\u00edho SEO, pozitivn\u00edho sentimentu a mo\u017enost\u00ed zp\u011btn\u00fdch odkaz\u016f.<\/p>","protected":false},"excerpt":{"rendered":"<p>SEO mimo str\u00e1nky: Co jsou zm\u00ednky o zna\u010dce a jak ovliv\u0148uj\u00ed pozice ve vyhled\u00e1v\u00e1n\u00ed? Mimo str\u00e1nkov\u00e1 optimalizace pro vyhled\u00e1va\u010de (SEO) nezahrnuje jen budov\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f, ale tak\u00e9 zm\u00ednky o zna\u010dce. P\u011bstov\u00e1n\u00ed zm\u00ednek o zna\u010dk\u00e1ch m\u016f\u017ee zv\u00fd\u0161it organick\u00e9 hodnocen\u00ed va\u0161ich webov\u00fdch str\u00e1nek ve vyhled\u00e1va\u010d\u00edch. Zm\u00ednky o zna\u010dk\u00e1ch dopln\u00ed zp\u011btn\u00e9 odkazy na va\u0161em webu, co\u017e vede ke komplexn\u011bj\u0161\u00ed strategii off-page SEO. Co [...]<\/p>","protected":false},"author":6,"featured_media":22337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-22336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Mentions and SEO - SEO.London<\/title>\n<meta name=\"description\" content=\"The Basics of Brand Mentions - What Are Brand Mentions and How Do They Affect Search Rankings via SEO.London\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/cs\/zminky-o-znacce-seo\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Mentions and SEO\" \/>\n<meta property=\"og:description\" content=\"Off-Page SEO: What Are Brand Mentions and How Do They Affect Search Rankings? 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