{"id":18346,"date":"2022-05-18T15:36:07","date_gmt":"2022-05-18T15:36:07","guid":{"rendered":"https:\/\/seo.london\/?p=18346"},"modified":"2022-12-28T09:35:18","modified_gmt":"2022-12-28T09:35:18","slug":"jak-zpracovat-stranky-elektronickeho-obchodu-pro-ukoncene-produkty-tipy-seo","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/jak-zpracovat-stranky-elektronickeho-obchodu-pro-ukoncene-produkty-tipy-seo\/","title":{"rendered":"Jak zpracovat str\u00e1nky elektronick\u00e9ho obchodu pro ukon\u010den\u00e9 produkty - tipy pro SEO"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ukon\u010den\u00ed prodeje produkt\u016f je p\u0159i provozov\u00e1n\u00ed e-shopu nevyhnuteln\u00e9. Pravd\u011bpodobn\u011b se v\u00e1m nepoda\u0159\u00ed prod\u00e1vat v\u0161echny st\u00e1vaj\u00edc\u00ed produkty va\u0161eho e-shopu donekone\u010dna. Jak budete p\u0159id\u00e1vat nov\u00e9 produkty do skladov\u00fdch z\u00e1sob sv\u00e9ho elektronick\u00e9ho obchodu, m\u016f\u017ee se st\u00e1t, \u017ee p\u0159estanete prod\u00e1vat n\u011bkter\u00e9 z jeho st\u00e1vaj\u00edc\u00edch produkt\u016f. Sp\u00ed\u0161e ne\u017e mazat str\u00e1nky pro ukon\u010den\u00e9 produkty byste je v\u0161ak m\u011bli optimalizovat. Proveden\u00ed n\u011bkolika z\u00e1kladn\u00edch \u00fakon\u016f na webu <a href=\"https:\/\/seo.london\/cs\/jak-provadet-pokrocile-vyhledavani-v-googlu\/\">vyhled\u00e1v\u00e1n\u00ed<\/a> optimalizace pro motory (<a href=\"https:\/\/seo.london\/cs\/\">SEO<\/a>) <a href=\"https:\/\/seo.london\/cs\/jak-zvysit-navstevnost-svych-webovych-stranek-bez-seo\/\">zv\u00fd\u0161it<\/a> hodnotu str\u00e1nek s ukon\u010den\u00fdmi produkty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"fulfill-remaining-orders\"><\/span><strong>Pln\u011bn\u00ed zb\u00fdvaj\u00edc\u00edch objedn\u00e1vek<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/jak-zpracovat-stranky-elektronickeho-obchodu-pro-ukoncene-produkty-tipy-seo\/#fulfill-remaining-orders\" title=\"Pln\u011bn\u00ed zb\u00fdvaj\u00edc\u00edch objedn\u00e1vek\">Pln\u011bn\u00ed zb\u00fdvaj\u00edc\u00edch objedn\u00e1vek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/jak-zpracovat-stranky-elektronickeho-obchodu-pro-ukoncene-produkty-tipy-seo\/#remove-from-navigation\" title=\"Odstran\u011bn\u00ed z navigace\">Odstran\u011bn\u00ed z navigace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/jak-zpracovat-stranky-elektronickeho-obchodu-pro-ukoncene-produkty-tipy-seo\/#show-related-products\" title=\"Zobrazit souvisej\u00edc\u00ed produkty\">Zobrazit souvisej\u00edc\u00ed produkty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/cs\/jak-zpracovat-stranky-elektronickeho-obchodu-pro-ukoncene-produkty-tipy-seo\/#add-structured-data\" title=\"P\u0159id\u00e1n\u00ed strukturovan\u00fdch dat\">P\u0159id\u00e1n\u00ed strukturovan\u00fdch dat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/cs\/jak-zpracovat-stranky-elektronickeho-obchodu-pro-ukoncene-produkty-tipy-seo\/#archive\" title=\"Archiv\">Archiv<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/cs\/jak-zpracovat-stranky-elektronickeho-obchodu-pro-ukoncene-produkty-tipy-seo\/#-what-about-redirecting-to-in-stock-product-pages\" title=\"&nbsp;Jak je to s p\u0159esm\u011brov\u00e1n\u00edm na str\u00e1nky s dostupn\u00fdmi produkty?\">&nbsp;Jak je to s p\u0159esm\u011brov\u00e1n\u00edm na str\u00e1nky s dostupn\u00fdmi produkty?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Sna\u017ete se vy\u0159\u00eddit v\u0161echny zb\u00fdvaj\u00edc\u00ed objedn\u00e1vky na ukon\u010den\u00e9 produkty. Zru\u0161en\u00ed zb\u00fdvaj\u00edc\u00edch objedn\u00e1vek bude m\u00edt za n\u00e1sledek ztr\u00e1tu prodeje a nespokojen\u00e9 z\u00e1kazn\u00edky. Za p\u0159edpokladu, \u017ee m\u00e1te ukon\u010den\u00fd produkt st\u00e1le na sklad\u011b - nebo m\u016f\u017eete ukon\u010den\u00fd produkt z\u00edskat od dodavatele - pokra\u010dujte v pln\u011bn\u00ed zb\u00fdvaj\u00edc\u00edch objedn\u00e1vek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po rozhodnut\u00ed, \u017ee chcete <a href=\"https:\/\/seo.london\/cs\/odstraneni-url-z-indexu-googlu-pomoci-vyhledavaci-konzole\/\">odstranit<\/a> produkt ze skladov\u00fdch z\u00e1sob va\u0161eho e-shopu, m\u016f\u017eete str\u00e1nku aktualizovat pomoc\u00ed zpr\u00e1vy \"Ukon\u010deno\" a z\u00e1rove\u0148 deaktivovat funkci p\u0159id\u00e1n\u00ed do ko\u0161\u00edku na str\u00e1nce. Nov\u00ed z\u00e1kazn\u00edci nebudou moci objedn\u00e1vat ukon\u010den\u00fd produkt. N\u011bkte\u0159\u00ed z\u00e1kazn\u00edci samoz\u0159ejm\u011b mohli zadat objedn\u00e1vky je\u0161t\u011b p\u0159edt\u00edm, ne\u017e jste str\u00e1nku aktualizovali. Vy\u0159\u00edzen\u00ed t\u011bchto zb\u00fdvaj\u00edc\u00edch objedn\u00e1vek zajist\u00ed, \u017ee budou m\u00edt pozitivn\u00ed <a href=\"https:\/\/seo.london\/cs\/co-jsou-signaly-zkusenosti-se-strankami\/\">zku\u0161enosti<\/a> co\u017e zvy\u0161uje prodej a spokojenost.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"remove-from-navigation\"><\/span><strong>Odstran\u011bn\u00ed z navigace<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud v\u00e1\u0161 e-shop ji\u017e neprod\u00e1v\u00e1 ur\u010dit\u00fd produkt, m\u011bli byste jej z navigace obchodu odstranit. Nemus\u00edte jej v\u0161ak mazat. Naopak, odstran\u011bn\u00edm ukon\u010den\u00e9ho <a href=\"https:\/\/seo.london\/cs\/seo-pro-produktove-stranky-elektronickeho-obchodu\/\">str\u00e1nka produktu<\/a> m\u016f\u017ee m\u00edt nep\u0159\u00edzniv\u00fd vliv na SEO va\u0161eho e-shopu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odstran\u011bn\u00ed znamen\u00e1, \u017ee ztrat\u00edte SEO v\u00fdhody zp\u011btn\u00fdch odkaz\u016f na str\u00e1nce se slevou. Zp\u011btn\u00e9 odkazy podporuj\u00ed vy\u0161\u0161\u00ed pozice ve vyhled\u00e1va\u010d\u00edch. Pokud odstran\u00edte str\u00e1nku zlevn\u011bn\u00e9ho produktu, v\u00e1\u0161 e-shop p\u0159ijde o v\u0161echny zp\u011btn\u00e9 odkazy na t\u00e9to str\u00e1nce. Mo\u017en\u00e1 m\u00e1 20 zp\u011btn\u00fdch odkaz\u016f, nebo t\u0159eba 2 000 zp\u011btn\u00fdch odkaz\u016f. Bez ohledu na to nebudou zp\u011btn\u00e9 odkazy fungovat, pokud str\u00e1nku odstran\u00edte, ani nep\u0159edaj\u00ed va\u0161emu e-shopu hodnotu SEO equity nebo link juice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odstran\u011bn\u00edm str\u00e1nky s ukon\u010den\u00fdm produktem z navigace va\u0161eho e-shopu zachov\u00e1te zp\u011btn\u00e9 odkazy a z\u00e1rove\u0148 zt\u00ed\u017e\u00edte nakupuj\u00edc\u00edm jej\u00ed nalezen\u00ed. V\u00e1\u0161 e-shop tak z\u00edsk\u00e1 v\u00fdhody zp\u011btn\u00fdch odkaz\u016f na str\u00e1nku pro SEO. Nakupuj\u00edc\u00ed v\u0161ak na str\u00e1nku p\u0159i hled\u00e1n\u00ed produkt\u016f nenaraz\u00ed. Str\u00e1nku pak m\u016f\u017eete optimalizovat pro ukon\u010den\u00fd produkt tak, aby nedo\u0161lo k jej\u00edmu <a href=\"https:\/\/seo.london\/cs\/je-divi-spatny-pro-seo\/\">p\u0159etahov\u00e1n\u00ed<\/a> sn\u00ed\u017eit hodnocen\u00ed va\u0161eho e-shopu ve vyhled\u00e1va\u010d\u00edch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"show-related-products\"><\/span><strong>Zobrazit souvisej\u00edc\u00ed produkty<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete-li optimalizovat str\u00e1nky pro ukon\u010den\u00e9 produkty, zva\u017ete zobrazen\u00ed souvisej\u00edc\u00edch produkt\u016f na str\u00e1nk\u00e1ch, kter\u00e9 se jich t\u00fdkaj\u00ed. Spolu se zpr\u00e1vou \"Ukon\u010deno\" uve\u010fte sadu souvisej\u00edc\u00edch produkt\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kazn\u00edci samoz\u0159ejm\u011b nemohou objedn\u00e1vat produkty, jejich\u017e prodej byl ukon\u010den. Zobrazen\u00edm souvisej\u00edc\u00edch produkt\u016f je m\u016f\u017eete je\u0161t\u011b p\u0159ev\u00e9st. Pokud produkty \u00fazce souvisej\u00ed s ukon\u010den\u00fdm produktem. <a href=\"https:\/\/seo.london\/cs\/jak-ziskat-doporuceny-uryvek\/\">p\u0159edstaven\u00ed<\/a> na str\u00e1nce, n\u011bkte\u0159\u00ed z\u00e1kazn\u00edci si je budou cht\u00edt koupit. Nakupuj\u00edc\u00ed si v\u0161imnou, \u017ee prezentovan\u00fd produkt byl ukon\u010den, ale m\u00edsto toho si mohou koupit n\u011bkter\u00fd ze souvisej\u00edc\u00edch produkt\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ujist\u011bte se, \u017ee v\u0161echny str\u00e1nky s ukon\u010den\u00fdmi produkty maj\u00ed tak\u00e9 vyhled\u00e1vac\u00ed panel. Z\u00e1kazn\u00edci mohou cht\u00edt vyhledat jin\u00fd produkt, pokud byl jejich po\u017eadovan\u00fd produkt ukon\u010den. Vyhled\u00e1vac\u00ed panel jim umo\u017en\u00ed vyhledat ve va\u0161em e-shopu jin\u00e9 produkty, ani\u017e by museli opustit str\u00e1nky s ukon\u010den\u00fdmi produkty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"add-structured-data\"><\/span><strong>P\u0159id\u00e1n\u00ed strukturovan\u00fdch dat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Str\u00e1nky pro ukon\u010den\u00e9 str\u00e1nky m\u016f\u017eete optimalizovat p\u0159id\u00e1n\u00edm <a href=\"https:\/\/seo.london\/cs\/strukturovana-data-seo\/\">strukturovan\u00e1 data<\/a> jim. Strukturovan\u00e1 data umo\u017e\u0148uj\u00ed p\u0159ed\u00e1vat vyhled\u00e1va\u010d\u016fm informace o str\u00e1nk\u00e1ch. Kdy\u017e vyhled\u00e1va\u010de objev\u00ed strukturovan\u00e1 data p\u0159idan\u00e1 na str\u00e1nku, pou\u017eij\u00ed je k indexov\u00e1n\u00ed a <a href=\"https:\/\/seo.london\/cs\/jak-mohu-zkontrolovat-sve-poradi-seo\/\">hodnost<\/a> str\u00e1nku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existuj\u00ed des\u00edtky r\u016fzn\u00fdch typ\u016f strukturovan\u00fdch dat, v\u010detn\u011b produktu. Strukturovan\u00e1 data produktu jsou ur\u010dena pro pou\u017eit\u00ed s produkty elektronick\u00e9ho obchodu. Je k dispozici v <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-schema-pro-seo\/\">sch\u00e9ma<\/a> slovn\u00ed z\u00e1soba. Pomoc\u00ed strukturovan\u00fdch dat produkt\u016f m\u016f\u017eete spole\u010dnost Google informovat o ukon\u010den\u00fdch str\u00e1nk\u00e1ch produkt\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nab\u00eddku m\u016f\u017eete vyu\u017e\u00edt <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-znaceni-schematu-pro-seo\/\">markup<\/a> v r\u00e1mci strukturovan\u00fdch dat typu produktu. Zna\u010dka nab\u00eddky podporuje informace o produktech elektronick\u00e9ho obchodu souvisej\u00edc\u00ed s nab\u00eddkou, jako je cena a dostupnost. A v p\u0159\u00edpad\u011b dostupnosti m\u016f\u017eete zadat p\u0159eru\u0161en\u00e9. Tato strukturovan\u00e1 data pomohou Googlu identifikovat str\u00e1nky s ukon\u010den\u00fdmi produkty va\u0161eho e-shopu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b produkt\u016f, jejich\u017e prodej byl ukon\u010den, m\u016f\u017eete pomoc\u00ed zna\u010dky nab\u00eddky zadat n\u00e1sleduj\u00edc\u00ed dostupnost produkt\u016f:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">- Zp\u011btn\u00e9 objedn\u00e1n\u00ed<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">- Nen\u00ed skladem<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">- Skladem<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">- Pouze v obchod\u011b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">- Pouze online<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">- Omezen\u00e1 dostupnost<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">- Vyprod\u00e1no<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">- P\u0159edobjedn\u00e1vka<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">- P\u0159edprodej<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"archive\"><\/span><strong>Archiv<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud pou\u017e\u00edv\u00e1te <a href=\"https:\/\/seo.london\/cs\/jak-nastavit-seo-na-shopify\/\">Shopify<\/a>, mo\u017en\u00e1 budete cht\u00edt archivovat produkty, jejich\u017e prodej byl ukon\u010den. Slu\u017eba Shopify nab\u00edz\u00ed mo\u017enost archivace produkt\u016f. V\u00fdb\u011brem mo\u017enosti archivovat odstran\u00edte p\u0159\u00edslu\u0161n\u00fd produkt ze v\u0161ech kolekc\u00ed a zna\u010dek, co\u017e znamen\u00e1, \u017ee jej nakupuj\u00edc\u00ed nebudou moci snadno naj\u00edt, ale str\u00e1nka produktu z\u016fstane \u017eiv\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ukon\u010den\u00fd produkt m\u016f\u017eete v aplikaci Shopify archivovat v sekci \"Produkty\" na str\u00e1nce. <a href=\"https:\/\/seo.london\/cs\/obsah-marketing-seo-sluzby\/\">obsah<\/a> <a href=\"https:\/\/seo.london\/cs\/sluzby-spravy-seo\/\">\u0159\u00edzen\u00ed<\/a> syst\u00e9m (<a href=\"https:\/\/seo.london\/cs\/jak-delat-onpage-seo-ve-wordpressu\/\">CMS<\/a>). Vyberte produkt, kter\u00fd chcete archivovat. Mo\u017enost archivovat je k dispozici je k nalezen\u00ed na str\u00e1nce s podrobnostmi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky archivaci vy\u0159azen\u00fdch produkt\u016f je m\u016f\u017eete snadno p\u0159idat zp\u011bt do sv\u00e9ho e-shopu. <a href=\"https:\/\/seo.london\/cs\/trendy-seo\/\">budoucnost<\/a>. Pokud chcete nap\u0159\u00edklad znovu za\u010d\u00edt prod\u00e1vat ukon\u010den\u00fd produkt, m\u016f\u017eete jej odarchivovat. Zru\u0161en\u00ed archivace p\u0159id\u00e1 produkt zp\u011bt do sb\u00edrek a zna\u010dek a umo\u017en\u00ed nakupuj\u00edc\u00edm jeho n\u00e1kup.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Archivace je alternativou k maz\u00e1n\u00ed str\u00e1nek s ukon\u010den\u00fdmi produkty, kter\u00e1 je \u0161etrn\u00e1 k SEO. Str\u00e1nky z\u016fstanou \u017eiv\u00e9, tak\u017ee p\u0159edaj\u00ed va\u0161emu e-shopu hodnotu SEO. Nakupuj\u00edc\u00ed v\u0161ak nebudou moci str\u00e1nky s ukon\u010den\u00fdmi produkty snadno naj\u00edt, proto\u017ee k nim nebudou p\u0159id\u00e1ny kolekce ani zna\u010dky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"-what-about-redirecting-to-in-stock-product-pages\"><\/span><strong>&nbsp;Jak je to s p\u0159esm\u011brov\u00e1n\u00edm na str\u00e1nky s dostupn\u00fdmi produkty?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u011bkter\u00e9 e-shopy jednodu\u0161e <a href=\"https:\/\/seo.london\/cs\/ma-presmerovani-url-vliv-na-seo\/\">p\u0159esm\u011brov\u00e1n\u00ed<\/a> str\u00e1nky s ukon\u010den\u00fdmi produkty na str\u00e1nky s produkty, kter\u00e9 jsou skladem. Sv\u00e9 str\u00e1nky s ukon\u010den\u00fdmi produkty nasm\u011bruj\u00ed na jin\u00e9 str\u00e1nky s produkty ve sv\u00fdch e-shopech s pou\u017eit\u00edm <a href=\"https:\/\/seo.london\/cs\/najmout-poradce-pro-presmerovani\/\">301<\/a> nebo k\u00f3dy p\u0159esm\u011brov\u00e1n\u00ed 302. P\u0159esm\u011brov\u00e1n\u00ed se v\u0161ak nedoporu\u010duje z n\u011bkolika hlavn\u00edch d\u016fvod\u016f.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159esm\u011brov\u00e1n\u00ed str\u00e1nek s ukon\u010den\u00fdmi produkty na str\u00e1nky s produkty, kter\u00e9 jsou skladem, m\u016f\u017ee z\u00e1kazn\u00edky zm\u00e1st. N\u011bkte\u0159\u00ed nakupuj\u00edc\u00ed si mohou str\u00e1nky produkt\u016f p\u0159idat do z\u00e1lo\u017eek. Jin\u00ed mohou sledovat odkazy na str\u00e1nky produkt\u016f sd\u00edlen\u00e9 na soci\u00e1ln\u00edch s\u00edt\u00edch. Kdy\u017e jsou p\u0159esm\u011brov\u00e1ni, nepoznaj\u00ed, \u017ee se jedn\u00e1 o produkty, jejich\u017e prodej byl ukon\u010den. Nakupuj\u00edc\u00ed neuvid\u00ed zpr\u00e1vu \"Discontinued\". M\u00edsto toho se jim po p\u0159esm\u011brov\u00e1n\u00ed zobraz\u00ed jin\u00fd produkt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159esm\u011brov\u00e1n\u00ed m\u016f\u017ee tak\u00e9 zm\u00e1st vyhled\u00e1va\u010de. Existuj\u00ed dva z\u00e1kladn\u00ed typy p\u0159esm\u011brov\u00e1n\u00ed: 301 a 302. P\u0159i p\u0159esm\u011brov\u00e1n\u00ed 301 budou vyhled\u00e1va\u010de p\u0159edpokl\u00e1dat, \u017ee se str\u00e1nka s ukon\u010den\u00fdm produktem trvale p\u0159esunula na nov\u00e9 m\u00edsto. P\u0159i p\u0159esm\u011brov\u00e1n\u00ed 302 budou p\u0159edpokl\u00e1dat, \u017ee se str\u00e1nka ukon\u010den\u00e9ho produktu do\u010dasn\u011b p\u0159esunula na jin\u00e9 m\u00edsto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nevylu\u010dujte str\u00e1nky s ukon\u010den\u00fdmi produkty ze SEO <a href=\"https:\/\/seo.london\/cs\/londynska-seo-strategie\/\">strategie<\/a>. I kdy\u017e se jejich odstran\u011bn\u00ed m\u016f\u017ee zd\u00e1t jako nejjednodu\u0161\u0161\u00ed \u0159e\u0161en\u00ed, m\u016f\u017eete z ukon\u010den\u00fdch produktov\u00fdch str\u00e1nek z\u00edskat v\u011bt\u0161\u00ed hodnotu jejich optimalizac\u00ed.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ukon\u010den\u00ed prodeje produkt\u016f je p\u0159i provozov\u00e1n\u00ed e-shopu nevyhnuteln\u00e9. Pravd\u011bpodobn\u011b se v\u00e1m nepoda\u0159\u00ed prod\u00e1vat v\u0161echny st\u00e1vaj\u00edc\u00ed produkty va\u0161eho e-shopu donekone\u010dna. Jak budete p\u0159id\u00e1vat nov\u00e9 produkty do skladov\u00fdch z\u00e1sob sv\u00e9ho elektronick\u00e9ho obchodu, m\u016f\u017ee se st\u00e1t, \u017ee p\u0159estanete prod\u00e1vat n\u011bkter\u00e9 z jeho st\u00e1vaj\u00edc\u00edch produkt\u016f. Sp\u00ed\u0161e ne\u017e mazat str\u00e1nky pro ukon\u010den\u00e9 produkty byste je v\u0161ak m\u011bli optimalizovat. Proveden\u00edm n\u011bkolika z\u00e1kladn\u00edch [...]<\/p>","protected":false},"author":6,"featured_media":18348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-18346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Handle E-Commerce Pages for Discontinued Products? - SEO Tips<\/title>\n<meta name=\"description\" content=\"Discontinued products are inevitable when running an e-commerce store. You probably won&#039;t sell all of your e-commerce store&#039;s existing products\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/cs\/jak-zpracovat-stranky-elektronickeho-obchodu-pro-ukoncene-produkty-tipy-seo\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Handle E-Commerce Pages for Discontinued Products - SEO Tips\" \/>\n<meta property=\"og:description\" content=\"Discontinued products are inevitable when running an e-commerce store. You probably won&#039;t sell all of your e-commerce store&#039;s existing products\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/cs\/jak-zpracovat-stranky-elektronickeho-obchodu-pro-ukoncene-produkty-tipy-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-18T15:36:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T09:35:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/05\/How-to-Handle-E-Commerce-Pages-for-Discontinued-Products.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"449\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Jak zpracovat str\u00e1nky elektronick\u00e9ho obchodu pro produkty, jejich\u017e prodej byl ukon\u010den? - Tipy pro SEO","description":"Ukon\u010den\u00ed prodeje produkt\u016f je p\u0159i provozov\u00e1n\u00ed e-shopu nevyhnuteln\u00e9. 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Pravd\u011bpodobn\u011b se v\u00e1m nepoda\u0159\u00ed prodat v\u0161echny st\u00e1vaj\u00edc\u00ed produkty va\u0161eho e-shopu.","breadcrumb":{"@id":"https:\/\/seo.london\/how-to-handle-e-commerce-pages-for-discontinued-products-seo-tips\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seo.london\/how-to-handle-e-commerce-pages-for-discontinued-products-seo-tips\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/seo.london\/how-to-handle-e-commerce-pages-for-discontinued-products-seo-tips\/#primaryimage","url":"https:\/\/seo.london\/wp-content\/uploads\/2022\/05\/How-to-Handle-E-Commerce-Pages-for-Discontinued-Products.png","contentUrl":"https:\/\/seo.london\/wp-content\/uploads\/2022\/05\/How-to-Handle-E-Commerce-Pages-for-Discontinued-Products.png","width":800,"height":449,"caption":"How to Handle E-Commerce Pages for Discontinued Products"},{"@type":"BreadcrumbList","@id":"https:\/\/seo.london\/how-to-handle-e-commerce-pages-for-discontinued-products-seo-tips\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/seo.london\/fr\/"},{"@type":"ListItem","position":2,"name":"How to Handle E-Commerce Pages for Discontinued Products &#8211; SEO Tips"}]},{"@type":"WebSite","@id":"https:\/\/seo.london\/fi\/#website","url":"https:\/\/seo.london\/fi\/","name":"SEO.London","description":"SEO konzultant a odborn\u00e1 firma v Lond\u00fdn\u011b, Velk\u00e1 Brit\u00e1nie - Lukasz Zelezny","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seo.london\/fi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/a87f13cbf62c630a697ac094314f9e25","name":"Lukasz Zelezny","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/55d18e132c3d0d63f7cd047da2d2a7f805a3392a84a615be5d6dca867281758e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/55d18e132c3d0d63f7cd047da2d2a7f805a3392a84a615be5d6dca867281758e?s=96&d=mm&r=g","caption":"Lukasz Zelezny"},"description":"#1 SEO konzultant \u017eij\u00edc\u00ed v Lond\u00fdn\u011b, kter\u00fd spolupracoval se spole\u010dnostmi jako Zoopla, uSwitch, Mashable, Thomson Reuters a mnoha dal\u0161\u00edmi. 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