{"id":18096,"date":"2022-05-01T11:59:00","date_gmt":"2022-05-01T11:59:00","guid":{"rendered":"https:\/\/seo.london\/?p=18096"},"modified":"2022-12-28T09:40:37","modified_gmt":"2022-12-28T09:40:37","slug":"analyza-souboru-protokolu-a-seo","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/analyza-souboru-protokolu-a-seo\/","title":{"rendered":"Anal\u00fdza soubor\u016f protokolu a SEO"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Jak vyu\u017e\u00edt soubory protokolu pro <a href=\"https:\/\/seo.london\/cs\/jak-provadet-pokrocile-vyhledavani-v-googlu\/\">Vyhled\u00e1v\u00e1n\u00ed<\/a> Optimalizace pro motory (<a href=\"https:\/\/seo.london\/cs\/\">SEO<\/a>)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Optimalizace pro vyhled\u00e1va\u010de (SEO) m\u00e1 i technickou str\u00e1nku, kter\u00e1 \u010dasto z\u016fst\u00e1v\u00e1 bez pov\u0161imnut\u00ed. St\u00e1le je t\u0159eba vytv\u00e1\u0159et <a href=\"https:\/\/seo.london\/cs\/obsah-marketing-seo-sluzby\/\">obsah<\/a> a budov\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f, ale budete tak\u00e9 muset analyzovat ur\u010dit\u00e9 typy dat, z nich\u017e jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch jsou soubory protokol\u016f. Anal\u00fdza soubor\u016f protokolu v\u00e1m umo\u017en\u00ed efektivn\u011bji optimalizovat webov\u00e9 str\u00e1nky tak, aby usp\u011bly ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-are-log-files\"><\/span><strong>Co jsou soubory protokolu?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/analyza-souboru-protokolu-a-seo\/#what-are-log-files\" title=\"Co jsou soubory protokolu?\">Co jsou soubory protokolu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/analyza-souboru-protokolu-a-seo\/#measure-crawl-frequency-through-log-file-analysis\" title=\"M\u011b\u0159en\u00ed frekvence proch\u00e1zen\u00ed pomoc\u00ed anal\u00fdzy soubor\u016f protokolu\">M\u011b\u0159en\u00ed frekvence proch\u00e1zen\u00ed pomoc\u00ed anal\u00fdzy soubor\u016f protokolu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/analyza-souboru-protokolu-a-seo\/#identify-status-code-errors\" title=\"Identifikace chyb stavov\u00e9ho k\u00f3du\">Identifikace chyb stavov\u00e9ho k\u00f3du<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/cs\/analyza-souboru-protokolu-a-seo\/#optimize-javascript\" title=\"Optimalizace JavaScriptu\">Optimalizace JavaScriptu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/cs\/analyza-souboru-protokolu-a-seo\/#preserve-link-equity-during-redirects\" title=\"Zachov\u00e1n\u00ed rovnosti odkaz\u016f p\u0159i p\u0159esm\u011brov\u00e1n\u00ed\">Zachov\u00e1n\u00ed rovnosti odkaz\u016f p\u0159i p\u0159esm\u011brov\u00e1n\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/cs\/analyza-souboru-protokolu-a-seo\/#tips-on-analyzing-log-files\" title=\"Tipy pro anal\u00fdzu soubor\u016f protokolu\">Tipy pro anal\u00fdzu soubor\u016f protokolu<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Zn\u00e1m\u00fd tak\u00e9 jako nezpracovan\u00fd p\u0159\u00edstup <a href=\"https:\/\/seo.london\/cs\/vyhody-monitorovani-protokolu\/\">protokoly<\/a>, soubory protokolu jsou dokumenty obsahuj\u00edc\u00ed strukturovan\u00e9 informace o provozu va\u0161ich webov\u00fdch str\u00e1nek. Kdy\u017e n\u011bkdo nav\u0161t\u00edv\u00ed va\u0161e webov\u00e9 str\u00e1nky, informace o jeho n\u00e1v\u0161t\u011bv\u011b se zaznamenaj\u00ed do souboru protokolu. Soubory protokolu obsahuj\u00ed bloky informac\u00ed. Ka\u017ed\u00fd blok je spojen s konkr\u00e9tn\u00ed n\u00e1v\u0161t\u011bvou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u011bt\u0161ina soubor\u016f protokolu obsahuje n\u00e1sleduj\u00edc\u00ed informace o dan\u00e9 n\u00e1v\u0161t\u011bv\u011b:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">- N\u00e1v\u0161t\u011bvn\u00edk <a href=\"https:\/\/seo.london\/cs\/seo-pro-it-spolecnosti\/\">Internet<\/a> Protokol (IP) <a href=\"https:\/\/seo.london\/cs\/mistni-vyhledavani-bez-fyzicke-adresy\/\">adresa<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">-&nbsp;&nbsp; <a href=\"https:\/\/seo.london\/cs\/primet-google-aby-ve-vysledcich-vyhledavani-zobrazoval-datum-zverejneni\/\">Datum<\/a> a \u010das n\u00e1v\u0161t\u011bvy<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">- Hypertext Transfer Protocol (<a href=\"https:\/\/seo.london\/cs\/co-je-smiseny-obsah\/\">HTTP<\/a>) typ po\u017eadavku a stavov\u00fd k\u00f3d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;- Po\u017eadovan\u00e1 adresa URL<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">- U\u017eivatelsk\u00fd agent<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">- Odkazuj\u00edc\u00ed adresa URL<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"measure-crawl-frequency-through-log-file-analysis\"><\/span><strong>M\u011b\u0159en\u00ed frekvence proch\u00e1zen\u00ed<\/strong> prost\u0159ednictv\u00edm anal\u00fdzy soubor\u016f protokolu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Soubory protokol\u016f m\u016f\u017eete pou\u017e\u00edt k m\u011b\u0159en\u00ed <a href=\"https:\/\/seo.london\/cs\/jetoctopus\/\">prol\u00e9z\u00e1n\u00ed<\/a> frekvence. Soubory protokol\u016f neodhaluj\u00ed pouze informace o n\u00e1v\u0161t\u011bvn\u00edc\u00edch z \u0159ad lid\u00ed, ale tak\u00e9 o n\u00e1v\u0161t\u011bvn\u00edc\u00edch vyhled\u00e1va\u010d\u016f. Vyhled\u00e1va\u010de nav\u0161t\u00edv\u00ed va\u0161e webov\u00e9 str\u00e1nky, aby je prohledaly. Anal\u00fdzou soubor\u016f protokolu m\u016f\u017eete m\u011b\u0159it frekvenci, s jakou se <a href=\"https:\/\/seo.london\/cs\/eskortni-seo-sluzby\/\">kter\u00fd<\/a> Google, <a href=\"https:\/\/seo.london\/cs\/webove-stranky-nejsou-indexovany-ve-vyhledavani-bings\/\">Bing<\/a> nebo jin\u00e9 vyhled\u00e1va\u010de proch\u00e1zet va\u0161e webov\u00e9 str\u00e1nky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vyhled\u00e1va\u010de jsou v souborech protokol\u016f odli\u0161eny od lidsk\u00fdch n\u00e1v\u0161t\u011bvn\u00edk\u016f podle jejich u\u017eivatelsk\u00e9ho agenta. U lidsk\u00fdch n\u00e1v\u0161t\u011bvn\u00edk\u016f je u\u017eivatelsk\u00fdm agentem standardn\u00ed webov\u00fd prohl\u00ed\u017ee\u010d. Pro vyhled\u00e1va\u010de je u\u017eivatelsk\u00fdm agentem crawler, jako nap\u0159. <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-soubor-robots-txt-v-seo\/\">Googlebot<\/a> nebo Bingbot. Anal\u00fdzou soubor\u016f protokolu m\u016f\u017eete zjistit, jak \u010dasto vyhled\u00e1va\u010de danou str\u00e1nku proch\u00e1zej\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"identify-status-code-errors\"><\/span><strong>Identifikace chyb stavov\u00e9ho k\u00f3du<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Soubory protokolu v\u00e1m mohou pomoci identifikovat chyby stavov\u00e9ho k\u00f3du. Stavov\u00e9 k\u00f3dy p\u0159edstavuj\u00ed zp\u016fsob, jak\u00fdm va\u0161e webov\u00e9 str\u00e1nky reaguj\u00ed na po\u017eadavky n\u00e1v\u0161t\u011bvn\u00edk\u016f. Kdy\u017e n\u00e1v\u0161t\u011bvn\u00edk po\u017e\u00e1d\u00e1 o adresu URL, va\u0161e webov\u00e9 str\u00e1nky mu za\u0161lou stavov\u00fd k\u00f3d. N\u011bkter\u00e9 probl\u00e9my, a\u0165 u\u017e <a href=\"https:\/\/seo.london\/cs\/jak-najit-mistni-seo-klienty-bez-studeneho-volani\/\">klient<\/a> nebo <a href=\"https:\/\/seo.london\/cs\/vykreslovani-na-strane-serveru-vs-na-strane-klienta\/\">server<\/a> m\u016f\u017ee v\u00e9st k chyb\u011b stavov\u00e9ho k\u00f3du. M\u00edsto stavov\u00e9ho k\u00f3du 3xx mohou n\u00e1v\u0161t\u011bvn\u00edci obdr\u017eet nap\u0159\u00edklad stavov\u00fd k\u00f3d 4xx nebo 5xx.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chyby stavov\u00e9ho k\u00f3du mohou po\u0161kodit SEO va\u0161eho webu n\u011bkolika zp\u016fsoby. Pokud ur\u010dit\u00e1 str\u00e1nka h\u00e1z\u00ed chybu stavov\u00e9ho k\u00f3du, vyhled\u00e1va\u010de ji mohou vy\u0159adit ze sv\u00fdch index\u016f. Str\u00e1nka s chybou stavov\u00e9ho k\u00f3du tak\u00e9 nez\u00edsk\u00e1 mnoho zp\u011btn\u00fdch odkaz\u016f. Bude p\u016fsobit jako <a href=\"https:\/\/seo.london\/cs\/je-seo-mrtve\/\">mrtv\u00fd<\/a> v\u00e1hu t\u00edm, \u017ee zhor\u0161\u00ed vyhled\u00e1v\u00e1n\u00ed va\u0161ich webov\u00fdch str\u00e1nek <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/jak-monitorovat-vykon\/\">v\u00fdkon<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V souborech protokolu se vedle typu HTTP zobrazuj\u00ed stavov\u00e9 k\u00f3dy. Uvid\u00edte typ HTTP n\u00e1v\u0161t\u011bvn\u00edka, nap\u0159\u00edklad GET nebo POST, a tak\u00e9 stavov\u00fd k\u00f3d, kter\u00fd obdr\u017eel z va\u0161eho webu. Ne v\u0161echny stavov\u00e9 k\u00f3dy jsou chyby. Pouze ty, kter\u00e9 za\u010d\u00ednaj\u00ed \u010d\u00edslem \"4\" nebo \"5\", ozna\u010duj\u00ed chybu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"optimize-javascript\"><\/span><strong>Optimalizace JavaScriptu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Soubory protokol\u016f m\u016f\u017eete pou\u017e\u00edt k optimalizaci JavaScriptu sv\u00fdch webov\u00fdch str\u00e1nek. JavaScript p\u0159edstavuje v\u00fdzvu z hlediska SEO. Na rozd\u00edl od textu jej vyhled\u00e1va\u010de obt\u00ed\u017en\u011b proch\u00e1zej\u00ed. Google ve skute\u010dnosti neza\u010dal <a href=\"https:\/\/seo.london\/cs\/jaky-je-rozdil-mezi-prochazenim-a-indexovanim-v-seo\/\">prol\u00e9z\u00e1n\u00ed<\/a> JavaScript do roku 2008. I dnes se Google a dal\u0161\u00ed vyhled\u00e1va\u010de \u010dasto setk\u00e1vaj\u00ed s probl\u00e9my p\u0159i pokusech o proch\u00e1zen\u00ed JavaScriptu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud va\u0161e webov\u00e9 str\u00e1nky obsahuj\u00ed JavaScript, m\u011bli byste zv\u00e1\u017eit pou\u017eit\u00ed soubor\u016f protokolu, abyste zjistili, zda je vyhled\u00e1va\u010de mohou proch\u00e1zet. M\u016f\u017eete analyzovat n\u00e1v\u0161t\u011bvy soubor\u016f JavaScriptu na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch. Pokud zjist\u00edte, \u017ee soubor JavaScriptu h\u00e1z\u00ed chybov\u00fd stavov\u00fd k\u00f3d, vyhled\u00e1va\u010de jej mo\u017en\u00e1 nebudou moci proch\u00e1zet. Soubor JavaScriptu pak m\u016f\u017eete otev\u0159\u00edt a optimalizovat a opravit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"preserve-link-equity-during-redirects\"><\/span><strong>Zachov\u00e1n\u00ed rovnosti odkaz\u016f p\u0159i p\u0159esm\u011brov\u00e1n\u00ed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Anal\u00fdza soubor\u016f protokolu m\u016f\u017ee pomoci zachovat webov\u00e9 str\u00e1nky. <a href=\"https:\/\/seo.london\/cs\/propojeni-vlastniho-kapitalu\/\">propojen\u00ed vlastn\u00edho kapit\u00e1lu<\/a> p\u0159i p\u0159esm\u011brov\u00e1n\u00ed <a href=\"https:\/\/seo.london\/cs\/url-adresy-pratelske-k-vyhledavani\/\">Adresy URL<\/a>. Nen\u00ed neobvykl\u00e9, \u017ee webov\u00e9 str\u00e1nky m\u011bn\u00ed adresy URL sv\u00fdch str\u00e1nek. Kdy\u017e zm\u011bn\u00edte adresu URL str\u00e1nky, obvykle budete cht\u00edt nastavit <a href=\"https:\/\/seo.london\/cs\/ma-presmerovani-url-vliv-na-seo\/\">p\u0159esm\u011brov\u00e1n\u00ed<\/a>. P\u0159esm\u011brov\u00e1n\u00ed umo\u017en\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016fm p\u0159\u00edstup na str\u00e1nku n\u00e1v\u0161t\u011bvou jej\u00edho <a href=\"https:\/\/seo.london\/cs\/mel-bych-ze-svych-webovych-stranek-odstranit-stary-obsah\/\">star\u00fd<\/a> URL. Star\u00e1 adresa URL p\u0159esm\u011bruje n\u00e1v\u0161t\u011bvn\u00edky na novou adresu URL p\u0159\u00edslu\u0161n\u00e9 str\u00e1nky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159esm\u011brov\u00e1n\u00ed adres URL v\u0161ak m\u016f\u017ee v\u00e9st ke ztr\u00e1t\u011b hodnoty odkazu. Odkazy sm\u011b\u0159uj\u00edc\u00ed na starou adresu URL str\u00e1nky se stanou m\u00e9n\u011b hodnotn\u00fdmi. P\u0159esm\u011brov\u00e1n\u00ed v podstat\u011b oslabuje hodnocen\u00ed odkaz\u016f <a href=\"https:\/\/seo.london\/cs\/jak-zjistit-autoritu-domeny\/\">\u00fa\u0159ad<\/a> nebo equity. Na\u0161t\u011bst\u00ed m\u016f\u017eete zachovat hodnotu odkaz\u016f na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch pomoc\u00ed. <a href=\"https:\/\/seo.london\/cs\/najmout-poradce-pro-presmerovani\/\">301<\/a> p\u0159esm\u011brov\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159esm\u011brov\u00e1n\u00ed m\u016f\u017ee b\u00fdt 301 nebo 302. Funguj\u00ed stejn\u011b - p\u0159esouvaj\u00ed n\u00e1v\u0161t\u011bvn\u00edky ze star\u00e9 adresy URL na novou adresu URL. Rozd\u00edl je v tom, \u017ee p\u0159esm\u011brov\u00e1n\u00ed 301 jsou ur\u010dena pro p\u0159\u00edpady, kdy se str\u00e1nka nebo dokument trvale p\u0159esunou, zat\u00edmco p\u0159esm\u011brov\u00e1n\u00ed 302 jsou ur\u010dena pro p\u0159\u00edpady, kdy byla str\u00e1nka nebo dokument do\u010dasn\u011b p\u0159esunut. P\u0159esm\u011brov\u00e1n\u00ed 301 tedy p\u0159ed\u00e1vaj\u00ed podstatn\u011b v\u00edce odkaz\u016f ne\u017e jejich prot\u011bj\u0161ky 302. K nalezen\u00ed p\u0159esm\u011brov\u00e1n\u00ed 302 m\u016f\u017eete pou\u017e\u00edt soubory protokolu - zobrazuj\u00ed se jako odkazuj\u00edc\u00ed adresa URL - a zm\u011bnit je na p\u0159esm\u011brov\u00e1n\u00ed 301.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"tips-on-analyzing-log-files\"><\/span><strong>Tipy pro anal\u00fdzu soubor\u016f protokolu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ne\u017e budete moci analyzovat soubory protokol\u016f pro SEO, mus\u00edte je na\u010d\u00edst. V\u011bt\u0161ina webov\u00fdch hostitel\u016f automaticky vytvo\u0159\u00ed alespo\u0148 jeden soubor protokolu pro ka\u017edou hostovanou webovou str\u00e1nku. Tento soubor protokolu si m\u016f\u017eete st\u00e1hnout z ovl\u00e1dac\u00edho panelu hostitele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Soubory protokolu obsahuj\u00ed velk\u00e9 mno\u017estv\u00ed dat, proto jsou obvykle komprimov\u00e1ny. Soubor protokolu je t\u0159eba st\u00e1hnout z ovl\u00e1dac\u00edho panelu hostitele a n\u00e1sledn\u011b jej rozbalit a ulo\u017eit na pevn\u00fd disk. Po na\u010dten\u00ed souboru protokolu je \u010das na jeho anal\u00fdzu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Soubory protokolu m\u016f\u017eete otev\u0159\u00edt a zobrazit pomoc\u00ed libovoln\u00e9ho programu pro \u00fapravu textu, v\u010detn\u011b Pozn\u00e1mkov\u00e9ho bloku. Krom\u011b toho, \u017ee jsou komprimovan\u00e9, pou\u017e\u00edvaj\u00ed t\u00e9m\u011b\u0159 v\u0161echny soubory protokolu Common Log <a href=\"https:\/\/seo.london\/cs\/format-a-struktura-clanku\/\">Form\u00e1t<\/a>. Tato textov\u00e1 specifikace usnad\u0148uje jejich \u010dten\u00ed, proto\u017ee nen\u00ed t\u0159eba pou\u017e\u00edvat speci\u00e1ln\u00ed programy. Kdy\u017e otev\u0159ete protokol serveru v programu pro \u00fapravu textu, zobraz\u00ed se informace o ka\u017ed\u00e9 n\u00e1v\u0161t\u011bv\u011b va\u0161eho webu na samostatn\u00e9m \u0159\u00e1dku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159esto\u017ee je mo\u017en\u00e9 analyzovat protokoly serveru v programu pro \u00fapravu textu, m\u016f\u017ee to b\u00fdt zdlouhav\u00e9. Jednodu\u0161\u0161\u00ed metodou je pou\u017eit\u00ed prohl\u00ed\u017ee\u010de protokol\u016f Apache. Prohl\u00ed\u017ee\u010de protokol\u016f Apache jsou programy ur\u010den\u00e9 speci\u00e1ln\u011b k anal\u00fdze protokol\u016f serveru.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anal\u00fdza protokol\u016f serveru je jednou z forem technick\u00e9ho SEO. Jak n\u00e1v\u0161t\u011bvn\u00edci a vyhled\u00e1va\u010de p\u0159istupuj\u00ed na va\u0161e webov\u00e9 str\u00e1nky, informace o jejich n\u00e1v\u0161t\u011bv\u00e1ch se zaznamen\u00e1vaj\u00ed do protokolu serveru. Anal\u00fdzou t\u011bchto protokol\u016f m\u016f\u017eete m\u011b\u0159it \u010detnost proch\u00e1zen\u00ed, identifikovat chyby stavov\u00e9ho k\u00f3du, optimalizovat JavaScript a zachovat hodnotu odkaz\u016f p\u0159i p\u0159esm\u011brov\u00e1n\u00ed.<\/p>","protected":false},"excerpt":{"rendered":"<p>Jak vyu\u017e\u00edt soubory protokolu pro optimalizaci pro vyhled\u00e1va\u010de (SEO) Optimalizace pro vyhled\u00e1va\u010de (SEO) m\u00e1 i technickou str\u00e1nku, kter\u00e1 \u010dasto z\u016fst\u00e1v\u00e1 bez pov\u0161imnut\u00ed. St\u00e1le je t\u0159eba vytv\u00e1\u0159et obsah a budovat zp\u011btn\u00e9 odkazy, ale je t\u0159eba tak\u00e9 analyzovat ur\u010dit\u00e9 typy dat, p\u0159i\u010dem\u017e jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch jsou soubory protokol\u016f. Anal\u00fdza soubor\u016f protokol\u016f umo\u017en\u00ed [...]<\/p>","protected":false},"author":6,"featured_media":18097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-18096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Log File Analysis and SEO - SEO.London<\/title>\n<meta name=\"description\" content=\"How to Leverage Log Files for Search Engine Optimization (SEO) There&#039;s a technical side to search engine optimization (SEO) that often goes unnoticed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/cs\/analyza-souboru-protokolu-a-seo\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Log File Analysis and SEO\" \/>\n<meta property=\"og:description\" content=\"How to Leverage Log Files for Search Engine Optimization (SEO) There&#039;s a technical side to search engine optimization (SEO) that often goes unnoticed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/cs\/analyza-souboru-protokolu-a-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-01T11:59:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T09:40:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/05\/Log-File-Analysis.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"532\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Anal\u00fdza soubor\u016f protokolu a SEO - 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