{"id":17912,"date":"2022-04-21T14:18:00","date_gmt":"2022-04-21T14:18:00","guid":{"rendered":"https:\/\/seo.london\/?p=17912"},"modified":"2022-12-28T09:41:56","modified_gmt":"2022-12-28T09:41:56","slug":"mel-bych-ze-svych-webovych-stranek-odstranit-stary-obsah","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/mel-bych-ze-svych-webovych-stranek-odstranit-stary-obsah\/","title":{"rendered":"M\u011bl bych ze sv\u00fdch webov\u00fdch str\u00e1nek odstranit star\u00fd obsah?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Pokud va\u0161e webov\u00e9 str\u00e1nky obsahuj\u00ed star\u00e9 zpr\u00e1vy <a href=\"https:\/\/seo.london\/cs\/obsah-marketing-seo-sluzby\/\">obsah<\/a>, mo\u017en\u00e1 p\u0159em\u00fd\u0161l\u00edte, zda si ponechat nebo <a href=\"https:\/\/seo.london\/cs\/odstraneni-url-z-indexu-googlu-pomoci-vyhledavaci-konzole\/\">smazat<\/a> to. Zpravodajsk\u00fd obsah nem\u00e1 stejnou dobu trvanlivosti jako <a href=\"https:\/\/seo.london\/cs\/evergreenovy-sezonni-nebo-pomijivy-obsah-jak-si-vybrat-ten-idealni\/\">evergreen<\/a> obsah. Zat\u00edmco evergreen obsah je relevantn\u00ed po nespo\u010det let, zpravodajsk\u00fd obsah je relevantn\u00ed pouze n\u011bkolik m\u011bs\u00edc\u016f nebo t\u00fddn\u016f. Pot\u00e9, co ztrat\u00ed svou relevanci, budete se muset rozhodnout, zda si star\u00fd zpravodajsk\u00fd obsah webu ponech\u00e1te, nebo jej odstran\u00edte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-argument-for-deleting-old-news-content\"><\/span><strong>Argumenty pro odstran\u011bn\u00ed star\u00e9ho obsahu zpr\u00e1v<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/mel-bych-ze-svych-webovych-stranek-odstranit-stary-obsah\/#the-argument-for-deleting-old-news-content\" title=\"Argumenty pro odstran\u011bn\u00ed star\u00e9ho obsahu zpr\u00e1v\">Argumenty pro odstran\u011bn\u00ed star\u00e9ho obsahu zpr\u00e1v<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/mel-bych-ze-svych-webovych-stranek-odstranit-stary-obsah\/#why-you-should-keep-old-news-content\" title=\"Pro\u010d byste m\u011bli zachovat obsah star\u00fdch zpr\u00e1v\">Pro\u010d byste m\u011bli zachovat obsah star\u00fdch zpr\u00e1v<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/mel-bych-ze-svych-webovych-stranek-odstranit-stary-obsah\/#how-to-optimize-old-news-content\" title=\"Jak optimalizovat obsah star\u00fdch zpr\u00e1v\">Jak optimalizovat obsah star\u00fdch zpr\u00e1v<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">N\u011bkte\u0159\u00ed webmaste\u0159i odstra\u0148uj\u00ed star\u00fd obsah zpr\u00e1v, proto\u017ee ji\u017e nen\u00ed relevantn\u00ed. P\u0159edpokl\u00e1daj\u00ed, \u017ee n\u00e1v\u0161t\u011bvn\u00edci nemaj\u00ed chu\u0165 ho \u010d\u00edst. N\u00e1v\u0161t\u011bvn\u00edci obvykle \u010dtou relevantn\u00ed obsah. Star\u00fd zpravodajsk\u00fd obsah ztratil relevanci, proto jej webmaste\u0159i \u010dasto ma\u017eou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zpravodajsk\u00fd obsah samoz\u0159ejm\u011b zahrnuje t\u00e9mata, kter\u00e1 jsou aktu\u00e1ln\u00ed v dob\u011b jeho zve\u0159ejn\u011bn\u00ed. M\u016f\u017ee se skl\u00e1dat z <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-webove-pribehy-google\/\">p\u0159\u00edb\u011bhy<\/a>, rozhovory a <a href=\"https:\/\/seo.london\/cs\/jak-psat-clanky-optimalizovane-pro-seo\/\">\u010dl\u00e1nky<\/a>. Bez ohledu na to se v\u0161echny formy zpravodajsk\u00e9ho obsahu t\u00fdkaj\u00ed bezprost\u0159edn\u011b relevantn\u00edho t\u00e9matu. Mohou z\u016fstat relevantn\u00ed po kr\u00e1tkou dobu po zve\u0159ejn\u011bn\u00ed, ale v\u0161echny formy zpravodajsk\u00e9ho obsahu se nakonec stanou irelevantn\u00edmi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00edm d\u016fvodem, pro\u010d n\u011bkte\u0159\u00ed webmaste\u0159i odstra\u0148uj\u00ed star\u00fd obsah zpr\u00e1v, je snaha zachovat na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch <a href=\"https:\/\/seo.london\/cs\/jetoctopus\/\">prol\u00e9z\u00e1n\u00ed<\/a> <a href=\"https:\/\/seo.london\/cs\/jak-delat-seo-s-rozpoctem-pro-stranky-s-obsahem\/\">rozpo\u010det<\/a>. <a href=\"https:\/\/seo.london\/cs\/optimalizace-rozpoctu-pro-prochazeni-seo\/\">Rozpo\u010det na prol\u00e9z\u00e1n\u00ed<\/a> je <a href=\"https:\/\/seo.london\/cs\/jak-provadet-pokrocile-vyhledavani-v-googlu\/\">vyhled\u00e1v\u00e1n\u00ed<\/a> optimalizace pro motory (<a href=\"https:\/\/seo.london\/cs\/\">SEO<\/a>). P\u0159edstavuje maxim\u00e1ln\u00ed po\u010det str\u00e1nek na webu, kter\u00e9 mohou vyhled\u00e1va\u010de v dan\u00e9m obdob\u00ed proch\u00e1zet. Aby vyhled\u00e1va\u010de mohly proch\u00e1zet str\u00e1nky s jin\u00fdm, relevantn\u011bj\u0161\u00edm obsahem, n\u011bkte\u0159\u00ed webmaste\u0159i odstra\u0148uj\u00ed str\u00e1nky se star\u00fdm zpravodajsk\u00fdm obsahem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why-you-should-keep-old-news-content\"><\/span><strong>Pro\u010d byste m\u011bli zachovat obsah star\u00fdch zpr\u00e1v<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Obvykle byste m\u011bli na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch uchov\u00e1vat obsah star\u00fdch zpr\u00e1v. M\u016f\u017ee sice generovat men\u0161\u00ed n\u00e1v\u0161t\u011bvnost ne\u017e evergreen obsah, ale n\u011bkte\u0159\u00ed n\u00e1v\u0161t\u011bvn\u00edci jej budou i nad\u00e1le vyhled\u00e1vat. Pokud star\u00fd obsah va\u0161eho webu odstran\u00edte, nebudou ho moci naj\u00edt. Jeho ponech\u00e1n\u00edm budou va\u0161e webov\u00e9 str\u00e1nky hodnotn\u00e9 a u\u017eite\u010dn\u00e9 pro \u0161ir\u0161\u00ed publikum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google doporu\u010duje zachovat obsah star\u00fdch zpr\u00e1v. B\u011bhem relace Google Hangouts se jeden z u\u017eivatel\u016f zeptal Johna Muellera, zda je maz\u00e1n\u00ed star\u00e9ho obsahu zpr\u00e1v dobr\u00e9 pro SEO. Mueller odpov\u011bd\u011bl, \u017ee z jeho pohledu by webmaste\u0159i nem\u011bli z d\u016fvodu SEO mazat star\u00fd zpravodajsk\u00fd obsah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google nerozli\u0161uje mezi nov\u00fdm a star\u00fdm obsahem. M\u016f\u017ee <a href=\"https:\/\/seo.london\/cs\/jak-mohu-zkontrolovat-sve-poradi-seo\/\">hodnost<\/a> str\u00e1nku s pr\u00e9miov\u00fdm obsahem na p\u0159edn\u00edch m\u00edstech ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed bez ohledu na to, kdy byla str\u00e1nka zve\u0159ejn\u011bna. P\u0159itom plat\u00ed, \u017ee star\u0161\u00ed str\u00e1nky maj\u00ed v\u011bt\u0161\u00ed \u0161anci na vysok\u00e9 um\u00edst\u011bn\u00ed ne\u017e nov\u011bj\u0161\u00ed str\u00e1nky. Pokud zve\u0159ejn\u00edte <a href=\"https:\/\/seo.london\/cs\/seo-pro-nove-stranky\/\">nov\u00e1 str\u00e1nka<\/a>, budete muset po\u010dkat, a\u017e je Google projde a vyhodnot\u00ed. Ani pot\u00e9 ji Google nemus\u00ed za\u0159adit, dokud str\u00e1nka nevytvo\u0159\u00ed n\u011bkter\u00e9 sign\u00e1ly d\u016fv\u011bryhodnosti, jako nap\u0159. <a href=\"https:\/\/seo.london\/cs\/seo-pro-facebook\/\">Facebook<\/a> sd\u00edlen\u00ed nebo zp\u011btn\u00e9 odkazy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u016f\u017eete zjistit, kolik n\u00e1v\u0161t\u011bvnosti Google generuje obsah star\u00fdch zpr\u00e1v na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch pomoc\u00ed <a href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/\">Konzola pro vyhled\u00e1v\u00e1n\u00ed<\/a>. Je to <a href=\"https:\/\/seo.london\/cs\/software-pro-seo-zdarma\/\">zdarma<\/a> SEO <a href=\"https:\/\/seo.london\/cs\/jak-zlepsit-vyhledavani-pomoci-google-analytics\/\">analytika<\/a> platforma. Konzola pro vyhled\u00e1v\u00e1n\u00ed nab\u00edz\u00ed analytiku pro <a href=\"https:\/\/seo.london\/cs\/co-jsou-meta-klicova-slova\/\">kl\u00ed\u010dov\u00e9 slovo<\/a> hodnocen\u00ed, organick\u00e1 kliknut\u00ed a dal\u0161\u00ed. Odstran\u011bn\u00ed str\u00e1nky se star\u00fdm obsahem znamen\u00e1, \u017ee se ji\u017e nebude umis\u0165ovat v Googlu a nebude generovat organick\u00e1 kliknut\u00ed ani n\u00e1v\u0161t\u011bvnost z vyhled\u00e1va\u010de.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uchov\u00e1v\u00e1n\u00ed obsahu star\u00fdch zpr\u00e1v na webu v\u00e1m umo\u017en\u00ed jejich dal\u0161\u00ed vyu\u017eit\u00ed. M\u016f\u017eete nap\u0159\u00edklad p\u0159evz\u00edt kl\u00ed\u010dov\u00e1 fakta ze star\u00fdch zpr\u00e1v a vytvo\u0159it z nich infografiku. Jen proto, \u017ee samotn\u00e1 zpr\u00e1va je zastaral\u00e1, mohou b\u00fdt n\u011bkter\u00e1 kl\u00ed\u010dov\u00e1 fakta v n\u00ed st\u00e1le relevantn\u00ed. Pot\u00e9, co tato nad\u010dasov\u00e1 fakta ze star\u00e9 zpr\u00e1vy vyt\u00e1hnete, m\u016f\u017eete je p\u0159idat do infografiky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Udr\u017eov\u00e1n\u00edm obsahu star\u00fdch zpr\u00e1v se va\u0161e webov\u00e9 str\u00e1nky pravd\u011bpodobn\u011b <a href=\"https:\/\/seo.london\/cs\/co-jsou-signaly-zkusenosti-se-strankami\/\">zku\u0161enosti<\/a> m\u00e9n\u011b <a href=\"https:\/\/seo.london\/cs\/jsou-chyby-404-spatne-pro-seo\/\">404<\/a> chyby. Hypertextov\u00fd p\u0159enosov\u00fd protokol (<a href=\"https:\/\/seo.london\/cs\/co-je-smiseny-obsah\/\">HTTP<\/a>), k chyb\u00e1m 404 doch\u00e1z\u00ed, kdy\u017e str\u00e1nku po\u017eadovanou n\u00e1v\u0161t\u011bvn\u00edkem nelze nal\u00e9zt. Str\u00e1nky se star\u00fdm obsahem mohou m\u00edt zp\u011btn\u00e9 odkazy, kter\u00e9 na n\u011b odkazuj\u00ed. Pokud str\u00e1nky odstran\u00edte, zp\u011btn\u00e9 odkazy budou sm\u011b\u0159ovat na pr\u00e1zdnou str\u00e1nku. <a href=\"https:\/\/seo.london\/cs\/url-adresy-pratelske-k-vyhledavani\/\">Adresy URL<\/a>. Proto n\u00e1v\u0161t\u011bvn\u00edci, kte\u0159\u00ed n\u00e1sleduj\u00ed zp\u011btn\u00e9 odkazy, spust\u00ed tento stavov\u00fd k\u00f3d. Zachov\u00e1n\u00ed obsahu star\u00fdch zpr\u00e1v na webu zachov\u00e1 funkci zp\u011btn\u00fdch odkaz\u016f, co\u017e povede k men\u0161\u00edmu po\u010dtu chyb 404.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nemus\u00edte se ob\u00e1vat, \u017ee by obsah star\u00fdch zpr\u00e1v ovlivnil rozpo\u010det na proch\u00e1zen\u00ed webu. Vyhled\u00e1va\u010de obvykle up\u0159ednost\u0148uj\u00ed <a href=\"https:\/\/seo.london\/cs\/jaky-je-rozdil-mezi-prochazenim-a-indexovanim-v-seo\/\">prol\u00e9z\u00e1n\u00ed<\/a> str\u00e1nek podle toho, kdy byly zve\u0159ejn\u011bny. Jin\u00fdmi slovy, str\u00e1v\u00ed v\u00edce \u010dasu proch\u00e1zen\u00edm nov\u011bj\u0161\u00edch str\u00e1nek ne\u017e str\u00e1nek star\u0161\u00edch. Pointa je v tom, \u017ee zachov\u00e1n\u00ed obsahu star\u00fdch novinek nezabr\u00e1n\u00ed vyhled\u00e1va\u010d\u016fm v proch\u00e1zen\u00ed dal\u0161\u00edch str\u00e1nek.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-to-optimize-old-news-content\"><\/span><strong>Jak optimalizovat obsah star\u00fdch zpr\u00e1v<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00edsto toho, abyste jej nechali nedot\u010den\u00fd, m\u016f\u017eete rad\u011bji optimalizovat obsah star\u00fdch zpr\u00e1v na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch. Mal\u00e1 optimalizace bude m\u00edt velk\u00fd v\u00fdznam pro maximalizaci jeho hodnoty. Star\u00fd zpravodajsk\u00fd obsah m\u016f\u017eete \u010dasto aktualizovat tak, \u017ee do n\u011bj p\u0159id\u00e1te nov\u00e9 informace. Pokud se jedn\u00e1 o novinky t\u00fdkaj\u00edc\u00ed se minul\u00e9 ud\u00e1losti, m\u016f\u017eete nap\u0159\u00edklad diskutovat o tom. <a href=\"https:\/\/seo.london\/cs\/budovani-odkazu-jak-co-delat-donts\/\">co<\/a> se na akci stalo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u016f\u017eete nahr\u00e1t nov\u00e9 <a href=\"https:\/\/seo.london\/cs\/google-neindexuje-obrazky\/\">obr\u00e1zky<\/a> na str\u00e1nky se star\u00fdm obsahem zpr\u00e1v. Pokud je na str\u00e1nce pouze textov\u00e1 zpr\u00e1va, n\u011bkolik obr\u00e1zk\u016f m\u016f\u017ee zlep\u0161it jej\u00ed kvalitu. <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/jak-monitorovat-vykon\/\">v\u00fdkon<\/a>. Str\u00e1nky s obr\u00e1zky maj\u00ed del\u0161\u00ed dobu trv\u00e1n\u00ed relace, ni\u017e\u0161\u00ed m\u00edru odchodu a jsou \u010dast\u011bji sd\u00edleny na Facebooku a dal\u0161\u00edch soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00edm tipem pro optimalizaci obsahu star\u00fdch zpr\u00e1v je proveden\u00ed anal\u00fdzy. <a href=\"https:\/\/seo.london\/cs\/obsahove-mezery-2\/\">SEO na str\u00e1nce<\/a> audit. Vyt\u00e1hn\u011bte ka\u017edou str\u00e1nku a z\u00e1rove\u0148 analyzujte jej\u00ed sign\u00e1ly hodnocen\u00ed. M\u011bli byste analyzovat jej\u00ed <a href=\"https:\/\/seo.london\/cs\/meta-description-title-tag-h1-na-strance-kontaktu\/\">meta<\/a> tagy. Metazna\u010dky zahrnuj\u00ed <a href=\"https:\/\/seo.london\/cs\/nazev-stranky-seo\/\">n\u00e1zev<\/a> a popisek, oba z <a href=\"https:\/\/seo.london\/cs\/eskortni-seo-sluzby\/\">kter\u00fd<\/a> ovliv\u0148uj\u00ed pozice ve vyhled\u00e1v\u00e1n\u00ed. Dal\u0161\u00ed sign\u00e1ly pro hodnocen\u00ed, kter\u00e9 je t\u0159eba analyzovat b\u011bhem <a href=\"https:\/\/seo.london\/cs\/proc-je-dulezity-on-page-seo\/\">na str\u00e1nce<\/a> <a href=\"https:\/\/seo.london\/cs\/jak-provest-seo-audit\/\">Audit SEO<\/a> zahrnuj\u00ed dobu na\u010d\u00edt\u00e1n\u00ed, obr\u00e1zek <a href=\"https:\/\/seo.london\/cs\/alt-tagy-obrazku-seo\/\">alt<\/a> text, kompatibilita s mobiln\u00edmi za\u0159\u00edzen\u00edmi a pou\u017e\u00edv\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proveden\u00ed auditu SEO na str\u00e1nce v\u00e1m pom\u016f\u017ee optimalizovat obsah star\u00fdch zpr\u00e1v na webu pro vy\u0161\u0161\u00ed hodnocen\u00ed. Pokud najdete str\u00e1nku s chyb\u011bj\u00edc\u00edmi nebo \u0161patn\u011b optimalizovan\u00fdmi sign\u00e1ly hodnocen\u00ed, m\u016f\u017eete je p\u0159idat nebo vylep\u0161it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bli byste zv\u00e1\u017eit zak\u00e1z\u00e1n\u00ed koment\u00e1\u0159\u016f n\u00e1v\u0161t\u011bvn\u00edk\u016f na str\u00e1nk\u00e1ch se star\u00fdm obsahem zpr\u00e1v. Moderov\u00e1n\u00ed koment\u00e1\u0159\u016f je \u010dasov\u011b n\u00e1ro\u010dn\u00e9. Zat\u00edmco str\u00e1nky se star\u00fdm obsahem obvykle nevytv\u00e1\u0159ej\u00ed mnoho koment\u00e1\u0159\u016f od skute\u010dn\u00fdch n\u00e1v\u0161t\u011bvn\u00edk\u016f, mohou generovat mnoho koment\u00e1\u0159\u016f od <a href=\"https:\/\/seo.london\/cs\/jak-blokovat-roboty-pomoci-robots-txt\/\">boty<\/a> a automatizovan\u00e9 programy. Str\u00e1nky se star\u00fdm obsahem novinek si m\u016f\u017eete ponechat, jen na nich zaka\u017ete koment\u00e1\u0159e n\u00e1v\u0161t\u011bvn\u00edk\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existuj\u00ed argumenty pro odstran\u011bn\u00ed star\u00e9ho obsahu zpr\u00e1v a existuj\u00ed argumenty pro zachov\u00e1n\u00ed star\u00e9ho obsahu zpr\u00e1v. Z t\u011bchto mo\u017enost\u00ed je v\u0161ak obvykle nejlep\u0161\u00ed druh\u00e1 mo\u017enost. Zachov\u00e1n\u00edm obsahu star\u00fdch zpr\u00e1v na webu z\u00edsk\u00e1te v\u011bt\u0161\u00ed n\u00e1v\u0161t\u011bvnost, lep\u0161\u00ed SEO a m\u00e9n\u011b chyb 404. Krom\u011b toho to neovlivn\u00ed rozpo\u010det na proch\u00e1zen\u00ed va\u0161eho webu.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pokud jsou na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch star\u00e9 zpr\u00e1vy, mo\u017en\u00e1 p\u0159em\u00fd\u0161l\u00edte, zda je zachovat, nebo odstranit. Zpravodajsk\u00fd obsah nem\u00e1 stejnou trvanlivost jako evergreen obsah. Zat\u00edmco evergreen obsah z\u016fst\u00e1v\u00e1 relevantn\u00ed nespo\u010det let, zpravodajsk\u00fd obsah je relevantn\u00ed jen n\u011bkolik m\u011bs\u00edc\u016f nebo t\u00fddn\u016f. Pot\u00e9, co ztrat\u00ed svou relevanci, budete muset [...]<\/p>","protected":false},"author":6,"featured_media":17919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-17912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Should I Delete Old Content from My Website? - SEO.London<\/title>\n<meta name=\"description\" content=\"If your website has old news content, you might be wondering whether to keep or delete it. News content doesn&#039;t have the same shelf life as evergreen\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/cs\/mel-bych-ze-svych-webovych-stranek-odstranit-stary-obsah\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Should I Delete Old Content from My Website?\" \/>\n<meta property=\"og:description\" content=\"If your website has old news content, you might be wondering whether to keep or delete it. 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