{"id":17855,"date":"2022-04-19T09:23:00","date_gmt":"2022-04-19T09:23:00","guid":{"rendered":"https:\/\/seo.london\/?p=17855"},"modified":"2022-12-28T09:43:07","modified_gmt":"2022-12-28T09:43:07","slug":"seo-a-manipulace-se-skladovymi-produkty-elektronickeho-obchodu","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/seo-a-manipulace-se-skladovymi-produkty-elektronickeho-obchodu\/","title":{"rendered":"SEO a manipulace s nedostupn\u00fdmi produkty elektronick\u00e9ho obchodu"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"e-commerce-optimization-the-dos-and-donts-of-handling-out-of-stock-products\"><\/span><strong>Optimalizace elektronick\u00e9ho obchodu: DOS a DOS p\u0159i manipulaci s nedostupn\u00fdmi produkty<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/seo-a-manipulace-se-skladovymi-produkty-elektronickeho-obchodu\/#e-commerce-optimization-the-dos-and-donts-of-handling-out-of-stock-products\" title=\"Optimalizace elektronick\u00e9ho obchodu: DOS a DOS p\u0159i manipulaci s nedostupn\u00fdmi produkty\">Optimalizace elektronick\u00e9ho obchodu: DOS a DOS p\u0159i manipulaci s nedostupn\u00fdmi produkty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/seo-a-manipulace-se-skladovymi-produkty-elektronickeho-obchodu\/#do-remove-the-add-to-cart-button\" title=\"Odstranit tla\u010d\u00edtko P\u0159idat do ko\u0161\u00edku\">Odstranit tla\u010d\u00edtko P\u0159idat do ko\u0161\u00edku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/seo-a-manipulace-se-skladovymi-produkty-elektronickeho-obchodu\/#dont-serve-404-errors\" title=\"Neposkytujte chyby 404\">Neposkytujte chyby 404<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/cs\/seo-a-manipulace-se-skladovymi-produkty-elektronickeho-obchodu\/#do-offer-in-stock-notifications\" title=\"Nab\u00edzejte upozorn\u011bn\u00ed na skladov\u00e9 z\u00e1soby\">Nab\u00edzejte upozorn\u011bn\u00ed na skladov\u00e9 z\u00e1soby<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/cs\/seo-a-manipulace-se-skladovymi-produkty-elektronickeho-obchodu\/#dont-block-search-engine-bots\" title=\"Neblokujte roboty vyhled\u00e1va\u010d\u016f\">Neblokujte roboty vyhled\u00e1va\u010d\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/cs\/seo-a-manipulace-se-skladovymi-produkty-elektronickeho-obchodu\/#do-update-structured-data\" title=\"Prov\u00e1d\u011bt aktualizaci strukturovan\u00fdch dat\">Prov\u00e1d\u011bt aktualizaci strukturovan\u00fdch dat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/cs\/seo-a-manipulace-se-skladovymi-produkty-elektronickeho-obchodu\/#dont-redirect-to-other-product-pages\" title=\"Nep\u0159esm\u011brov\u00e1vejte na jin\u00e9 str\u00e1nky produktu\">Nep\u0159esm\u011brov\u00e1vejte na jin\u00e9 str\u00e1nky produktu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/cs\/seo-a-manipulace-se-skladovymi-produkty-elektronickeho-obchodu\/#do-consider-a-backup-supplier\" title=\"Zva\u017ete z\u00e1lo\u017en\u00edho dodavatele\">Zva\u017ete z\u00e1lo\u017en\u00edho dodavatele<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Nem\u016f\u017eete o\u010dek\u00e1vat, \u017ee budete m\u00edt v\u0161echny dostupn\u00e9 produkty sv\u00e9ho e-shopu skladem po neomezenou dobu. A\u0165 u\u017e z d\u016fvodu omezen\u00e9 nab\u00eddky nebo nadm\u011brn\u00e9 popt\u00e1vky, budete pravd\u011bpodobn\u011b muset do\u010dasn\u011b zastavit prodej n\u011bkter\u00fdch produkt\u016f. Podle studie spole\u010dnosti Adobe se nakupuj\u00edc\u00ed setk\u00e1vaj\u00ed s miliardami produkt\u016f, kter\u00e9 nejsou skladem, ka\u017ed\u00fd rok. <a href=\"https:\/\/seo.london\/cs\/primet-google-aby-ve-vysledcich-vyhledavani-zobrazoval-datum-zverejneni\/\">m\u011bs\u00edc<\/a> p\u0159i nakupov\u00e1n\u00ed online. I kdy\u017e se n\u011bkter\u00e9 produkty nevyhnuteln\u011b vyprodaj\u00ed, m\u016f\u017eete je \u0159e\u0161it n\u011bkolika zp\u016fsoby.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"do-remove-the-add-to-cart-button\"><\/span><strong>Odstranit tla\u010d\u00edtko P\u0159idat do ko\u0161\u00edku<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e se v e-shopu vyprod\u00e1 ur\u010dit\u00fd produkt, m\u011bli byste pro n\u011bj deaktivovat funkci ko\u0161\u00edku. Odstran\u011bn\u00edm tla\u010d\u00edtka p\u0159idat do ko\u0161\u00edku ze str\u00e1nky <a href=\"https:\/\/seo.london\/cs\/seo-pro-produktove-stranky-elektronickeho-obchodu\/\">str\u00e1nka produktu<\/a> zabr\u00e1n\u00ed z\u00e1kazn\u00edk\u016fm, aby se pokusili produkt zakoupit. V\u0161imnou si, \u017ee v\u00fdrobek nen\u00ed skladem, a nebudou se jej pokou\u0161et koupit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Str\u00e1nku s produktem m\u016f\u017eete udr\u017eovat naho\u0159e, aby z\u00e1kazn\u00edci mohli <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/klicove-slovo-research-in-seo\/\">v\u00fdzkum<\/a> produkt. Odstran\u011bn\u00edm tla\u010d\u00edtka p\u0159idat do ko\u0161\u00edku se v\u0161ak z\u00e1kazn\u00edk\u016fm zobraz\u00ed, \u017ee produkt nen\u00ed do\u010dasn\u011b skladem. Nebudou tak ztr\u00e1cet \u010das snahou p\u0159idat produkt do ko\u0161\u00edku nebo jej jinak zakoupit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"dont-serve-404-errors\"><\/span><strong>Neposkytujte chyby 404<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vyhn\u011bte se pod\u00e1v\u00e1n\u00ed <a href=\"https:\/\/seo.london\/cs\/jsou-chyby-404-spatne-pro-seo\/\">404<\/a> chyby u produkt\u016f, kter\u00e9 nejsou na sklad\u011b. Chyba 404 je typem chyby protokolu Hypertext Transfer Protocol (<a href=\"https:\/\/seo.london\/cs\/co-je-smiseny-obsah\/\">HTTP<\/a>) k\u00f3d odpov\u011bdi. Ozna\u010duje <a href=\"https:\/\/seo.london\/cs\/vykreslovani-na-strane-serveru-vs-na-strane-klienta\/\">server<\/a> nebyl schopen splnit po\u017eadavek klienta. Z\u00e1kazn\u00edci a dal\u0161\u00ed u\u017eivatel\u00e9, kte\u0159\u00ed nav\u0161t\u00edv\u00ed v\u00e1\u0161 e-shop, jsou <a href=\"https:\/\/seo.london\/cs\/jak-najit-mistni-seo-klienty-bez-studeneho-volani\/\">klienti<\/a>. Z\u00e1kazn\u00edk\u016fm, kte\u0159\u00ed kliknou na odkaz na neexistuj\u00edc\u00ed str\u00e1nku produktu, se pravd\u011bpodobn\u011b zobraz\u00ed chyba 404. V\u00e1\u0161 server nebude schopen splnit jejich po\u017eadavky, proto\u017ee na po\u017eadovan\u00e9 adrese URL neexistuje \u017e\u00e1dn\u00e1 str\u00e1nka, tak\u017ee jim v\u00e1\u0161 server po\u0161le chybu 404.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zobrazen\u00ed chyb 404 u produkt\u016f, kter\u00e9 nejsou skladem, vys\u00edl\u00e1 zpr\u00e1vu, \u017ee tyto str\u00e1nky s produkty ji\u017e neexistuj\u00ed. Z\u00e1kazn\u00edci se budou domn\u00edvat, \u017ee jste str\u00e1nky s produkty odstranili, a tud\u00ed\u017e jste trvale ukon\u010dili prodej t\u011bchto produkt\u016f ve sv\u00e9m elektronick\u00e9m obchod\u011b. <a href=\"https:\/\/seo.london\/cs\/jak-provadet-pokrocile-vyhledavani-v-googlu\/\">Vyhled\u00e1v\u00e1n\u00ed<\/a> se mohou setkat i s chybami 404. Pokud zobrazujete chyby 404 u produkt\u016f, kter\u00e9 nejsou skladem, vyhled\u00e1va\u010de mohou <a href=\"https:\/\/seo.london\/cs\/odstraneni-url-z-indexu-googlu-pomoci-vyhledavaci-konzole\/\">odstranit<\/a> tyto str\u00e1nky produkt\u016f z jejich index\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"do-offer-in-stock-notifications\"><\/span><strong>Nab\u00edzejte upozorn\u011bn\u00ed na skladov\u00e9 z\u00e1soby<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">U produkt\u016f, kter\u00e9 nejsou na sklad\u011b, m\u016f\u017eete nab\u00edzet ozn\u00e1men\u00ed o jejich naskladn\u011bn\u00ed. Tato ozn\u00e1men\u00ed, zn\u00e1m\u00e1 tak\u00e9 jako ozn\u00e1men\u00ed o op\u011btovn\u00e9m naskladn\u011bn\u00ed, p\u0159ipom\u00ednaj\u00ed nakupuj\u00edc\u00edm, kdy\u017e jsou produkty op\u011bt skladem. Pokud si nakupuj\u00edc\u00ed chce koupit produkt, kter\u00fd nen\u00ed skladem, a je ochoten na n\u011bj po\u010dkat, m\u016f\u017ee na str\u00e1nce produktu kliknout na tla\u010d\u00edtko ozn\u00e1men\u00ed o naskladn\u011bn\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ozn\u00e1men\u00ed o naskladn\u011bn\u00ed zbo\u017e\u00ed jsou obvykle poskytov\u00e1na platformou pro elektronick\u00e9 obchodov\u00e1n\u00ed. <a href=\"https:\/\/seo.london\/cs\/vyhledavani-pro-aplikace\/\">aplikace<\/a> nebo z\u00e1suvn\u00fdch modul\u016f. Pro <a href=\"https:\/\/seo.london\/cs\/woocommerce-seo-sluzby\/\">WooCommerce<\/a>, m\u016f\u017eete pou\u017e\u00edt plugin Back in Stock Notifications nebo plugin Back in Stock Notifier. Pro <a href=\"https:\/\/seo.london\/cs\/jak-nastavit-seo-na-shopify\/\">Shopify<\/a>, aplikace Back in Stock a aplikace ReStock podporuj\u00ed ozn\u00e1men\u00ed o skladov\u00fdch z\u00e1sob\u00e1ch. Nakupuj\u00edc\u00ed nebudou moci p\u0159id\u00e1vat do ko\u0161\u00edku produkty, kter\u00e9 nejsou skladem, ale pou\u017eit\u00ed n\u011bkter\u00e9ho z t\u011bchto plugin\u016f nebo aplikac\u00ed jim umo\u017en\u00ed dost\u00e1vat ozn\u00e1men\u00ed, jakmile budou produkty op\u011bt skladem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"dont-block-search-engine-bots\"><\/span><strong>Neblokujte roboty vyhled\u00e1va\u010d\u016f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vyhn\u011bte se blokov\u00e1n\u00ed vyhled\u00e1va\u010de <a href=\"https:\/\/seo.london\/cs\/jak-blokovat-roboty-pomoci-robots-txt\/\">boty<\/a> z <a href=\"https:\/\/seo.london\/cs\/jaky-je-rozdil-mezi-prochazenim-a-indexovanim-v-seo\/\">prol\u00e9z\u00e1n\u00ed<\/a> str\u00e1nky pro vyprodan\u00e9 produkty. Vyhled\u00e1va\u010de indexuj\u00ed a <a href=\"https:\/\/seo.london\/cs\/jak-mohu-zkontrolovat-sve-poradi-seo\/\">hodnost<\/a> produktov\u00e9 str\u00e1nky, kter\u00e9 <a href=\"https:\/\/seo.london\/cs\/jetoctopus\/\">prol\u00e9z\u00e1n\u00ed<\/a>. Pokud zablokujete robot\u016fm vyhled\u00e1va\u010d\u016f proch\u00e1zen\u00ed str\u00e1nek s produkty, kter\u00e9 nejsou skladem, mohou je vy\u0159adit ze seznamu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Str\u00e1nky vy\u0159azen\u00e9 ze seznamu se nezobraz\u00ed pro \u017e\u00e1dn\u00e9 <a href=\"https:\/\/seo.london\/cs\/co-jsou-meta-klicova-slova\/\">kl\u00ed\u010dov\u00e9 slovo<\/a> nebo na libovoln\u00e9 pozici ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. T\u00edm, \u017ee vyhled\u00e1va\u010d\u016fm umo\u017en\u00edte proch\u00e1zet str\u00e1nky produkt\u016f, kter\u00e9 nejsou skladem, je nevy\u0159ad\u00ed z nab\u00eddky. Str\u00e1nky produktu se budou i nad\u00e1le umis\u0165ovat a z\u00e1rove\u0148 p\u0159itahovat pozornost u\u017eivatel\u016f vyhled\u00e1va\u010d\u016f; u\u017eivatel\u00e9 pouze nebudou moci nakupovat <a href=\"https:\/\/seo.london\/cs\/jak-ziskat-doporuceny-uryvek\/\">p\u0159edstaven\u00ed<\/a> produkt\u016f po kliknut\u00ed na n\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1stroj pro kontrolu adres URL v\u00e1m umo\u017en\u00ed zkontrolovat stav proch\u00e1zen\u00ed str\u00e1nek. Je k dispozici v <a href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/\">Konzola pro vyhled\u00e1v\u00e1n\u00ed<\/a>. Po p\u0159id\u00e1n\u00ed e-shopu do slu\u017eby Search Console klikn\u011bte v hlavn\u00ed nab\u00eddce na polo\u017eku \"Kontrola URL\". Pot\u00e9 m\u016f\u017eete zadat adresu URL str\u00e1nky produktu a zjistit, zda ji Google dok\u00e1\u017ee proch\u00e1zet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"do-update-structured-data\"><\/span><strong>Prov\u00e1d\u011bt aktualizaci strukturovan\u00fdch dat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud v\u00e1\u0161 e-shop obsahuje <a href=\"https:\/\/seo.london\/cs\/strukturovana-data-seo\/\">strukturovan\u00e1 data<\/a>, m\u011bli byste ji aktualizovat pro produkty, kter\u00e9 nejsou na sklad\u011b. Google podporuje r\u016fzn\u00e9 typy strukturovan\u00fdch dat, v\u010detn\u011b produktu. Pomoc\u00ed strukturovan\u00fdch dat produktu m\u016f\u017eete ur\u010dit, zda je produkt skladem, nebo nen\u00ed skladem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mus\u00edte pou\u017e\u00edt dostupnost <a href=\"https:\/\/seo.london\/cs\/klicova-slova-seo-pro-nemovitosti\/\">majetek<\/a> se strukturovan\u00fdmi \u00fadaji o produktu. Jak n\u00e1zev napov\u00edd\u00e1, vlastnost availability vyjad\u0159uje dostupnost produktu. M\u016f\u017eete ji pou\u017e\u00edt se strukturovan\u00fdmi daty produktu, abyste dali spole\u010dnosti Google v\u011bd\u011bt, kdy\u017e produkt nen\u00ed skladem. A strukturovan\u00e1 data produktu m\u016f\u017eete vr\u00e1tit do p\u016fvodn\u00ed podoby. <a href=\"https:\/\/seo.london\/cs\/format-a-struktura-clanku\/\">form\u00e1t<\/a> a\u017e bude produkt op\u011bt skladem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aktualizace strukturovan\u00fdch dat s informacemi o dostupnosti produkt\u016f podporuje lep\u0161\u00ed <a href=\"https:\/\/seo.london\/cs\/co-jsou-signaly-zkusenosti-se-strankami\/\">zku\u0161enosti<\/a> pro nakupuj\u00edc\u00ed. Spole\u010dnost Google m\u016f\u017ee tyto informace o dostupnosti zobrazovat ve v\u00fdpisech na str\u00e1nce produktu. Pokud produkt nen\u00ed skladem, m\u016f\u017ee se nakupuj\u00edc\u00edm zobrazit n\u00e1pis \"nen\u00ed skladem\". Budete v\u0161ak muset aktualizovat strukturovan\u00e1 data s p\u0159\u00edslu\u0161n\u00fdmi informacemi o dostupnosti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"dont-redirect-to-other-product-pages\"><\/span><strong>Nep\u0159esm\u011brov\u00e1vejte na jin\u00e9 str\u00e1nky produktu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nem\u00e1 smysl <a href=\"https:\/\/seo.london\/cs\/ma-presmerovani-url-vliv-na-seo\/\">p\u0159esm\u011brov\u00e1n\u00ed<\/a> str\u00e1nky s produkty, kter\u00e9 nejsou na sklad\u011b, na jin\u00e9 str\u00e1nky s produkty. Z\u00e1kazn\u00edci, kte\u0159\u00ed vyberou odkaz na produkt v naviga\u010dn\u00edm menu, o\u010dek\u00e1vaj\u00ed, \u017ee se jim dan\u00fd produkt zobraz\u00ed na n\u00e1sleduj\u00edc\u00ed str\u00e1nce. Pokud je naviga\u010dn\u00ed odkaz p\u0159esm\u011bruje na zcela jinou str\u00e1nku produktu, budou nakupuj\u00edc\u00ed zmateni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nam\u00edsto p\u0159esm\u011brov\u00e1n\u00ed na jin\u00e9 str\u00e1nky produkt\u016f um\u00edst\u011bte na spodn\u00ed \u010d\u00e1st str\u00e1nek s nedostupn\u00fdmi produkty sekci souvisej\u00edc\u00edch produkt\u016f. V t\u00e9to sekci m\u016f\u017eete zobrazit produkty, kter\u00e9 jsou na sklad\u011b a kter\u00e9 souvisej\u00ed s produkty, je\u017e nejsou na sklad\u011b a kter\u00e9 se na t\u011bchto str\u00e1nk\u00e1ch zobrazuj\u00ed. Pot\u00e9, co z\u00e1kazn\u00edci uvid\u00ed, \u017ee produkt nen\u00ed skladem, mohou nav\u0161t\u00edvit n\u011bkter\u00fd ze souvisej\u00edc\u00edch produkt\u016f v t\u00e9to sekci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"do-consider-a-backup-supplier\"><\/span><strong>Zva\u017ete z\u00e1lo\u017en\u00edho dodavatele<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V z\u00e1vislosti na tom, jak \u010dasto se setk\u00e1v\u00e1te s nedostatkem zbo\u017e\u00ed na sklad\u011b, m\u016f\u017eete uva\u017eovat o z\u00e1lo\u017en\u00edm dodavateli. Z\u00e1lo\u017en\u00ed dodavatel v\u00e1m samoz\u0159ejm\u011b m\u016f\u017ee pomoci rychleji doplnit z\u00e1soby v\u00fdrobk\u016f. Pokud v\u00e1m doch\u00e1z\u00ed n\u011bkter\u00fd v\u00fdrobek, m\u016f\u017eete se obr\u00e1tit na z\u00e1lo\u017en\u00edho dodavatele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1lo\u017en\u00ed dodavatel je sekund\u00e1rn\u00ed dodavatel produktu. Obvykle je vyu\u017eijete pouze v p\u0159\u00edpad\u011b, \u017ee prim\u00e1rn\u00ed dodavatel nen\u00ed schopen dod\u00e1vat. Mo\u017en\u00e1 m\u00e1 v\u00e1\u0161 prim\u00e1rn\u00ed dodavatel logistick\u00e9 pot\u00ed\u017ee nebo je zahlcen objedn\u00e1vkami od obchodn\u00edk\u016f. Bez ohledu na to, pokud v\u00e1\u0161 prim\u00e1rn\u00ed dodavatel nem\u016f\u017ee v\u010das odeslat nov\u00e9 jednotky produktu, m\u016f\u017eete je objednat u z\u00e1lo\u017en\u00edho dodavatele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vyprodan\u00fdm produkt\u016fm se nevyhnete. S r\u016fstem va\u0161eho e-shopu a p\u0159ib\u00fdvaj\u00edc\u00edm po\u010dtem z\u00e1kazn\u00edk\u016f budou st\u00e1le \u010dast\u011bj\u0161\u00ed. Na\u0161t\u011bst\u00ed se s vyprodan\u00fdmi produkty m\u016f\u017eete vypo\u0159\u00e1dat, pokud budete dodr\u017eovat z\u00e1sady \"co d\u011blat\" a \"co ned\u011blat\".<\/p>","protected":false},"excerpt":{"rendered":"<p>E-Commerce Optimization: The Dos and Don&#8217;ts of Handling Out-of-Stock Products You can&#8217;t expect to keep all of your e-commerce store&#8217;s available products in stock indefinitely. Whether from supply constraints or excessive demand, you&#8217;ll probably have to temporarily stop selling certain products. According to an Adobe study, shoppers encounter billions of out-of-stock products each month when [&hellip;]<\/p>","protected":false},"author":6,"featured_media":17857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-17855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO and Handling Out-of-Stock E-Commerce Products - SEO.London<\/title>\n<meta name=\"description\" content=\"E-Commerce Optimization: The Dos and Don&#039;ts of Handling Out-of-Stock Products You can&#039;t expect to keep all of your e-commerce store&#039;s available products\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/cs\/seo-a-manipulace-se-skladovymi-produkty-elektronickeho-obchodu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO and Handling Out-of-Stock E-Commerce Products\" \/>\n<meta property=\"og:description\" content=\"E-Commerce Optimization: The Dos and Don&#039;ts of Handling Out-of-Stock Products You can&#039;t expect to keep all of your e-commerce store&#039;s available products\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/cs\/seo-a-manipulace-se-skladovymi-produkty-elektronickeho-obchodu\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-19T09:23:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T09:43:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2022\/04\/SEO-and-Handling-Out-of-Stock-E-Commerce-Products-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"529\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"SEO a manipulace s nedostupn\u00fdmi produkty v e-shopech - 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