{"id":15705,"date":"2021-11-24T17:16:08","date_gmt":"2021-11-24T17:16:08","guid":{"rendered":"https:\/\/seo.london\/?p=15705"},"modified":"2022-12-28T10:20:47","modified_gmt":"2022-12-28T10:20:47","slug":"co-je-text-kotvy","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/co-je-text-kotvy\/","title":{"rendered":"Co je to kotevn\u00ed text?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Term\u00edn \"<strong>text kotvy<\/strong>\" je <a href=\"https:\/\/seo.london\/cs\/jak-provadet-pokrocile-vyhledavani-v-googlu\/\">vyhled\u00e1v\u00e1n\u00ed<\/a> optimalizace pro motory (<a href=\"https:\/\/seo.london\/cs\/\">SEO<\/a>) term\u00edn pou\u017e\u00edvan\u00fd k popisu skute\u010dn\u00e9ho viditeln\u00e9ho a klikateln\u00e9ho textu hypertextov\u00e9ho odkazu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Text kotvy je jedn\u00edm z n\u011bkolika faktor\u016f <a href=\"https:\/\/seo.london\/cs\/eskortni-seo-sluzby\/\">kter\u00fd<\/a> ur\u010dit, jak d\u016fle\u017eit\u00e1 bude konkr\u00e9tn\u00ed str\u00e1nka v kontextu dan\u00e9ho vyhled\u00e1vac\u00edho dotazu. Nap\u0159\u00edklad Google pou\u017e\u00edv\u00e1 text kotvy jako sou\u010d\u00e1st celkov\u00e9ho algoritmu \u0159azen\u00ed a dal\u0161\u00edch hledisek, jako je PageRank, po\u010det a kvalita extern\u00edch zp\u011btn\u00fdch odkaz\u016f atd. Krom\u011b toho spole\u010dnost Google uvedla, \u017ee nepou\u017e\u00edv\u00e1 tzv. <a href=\"https:\/\/seo.london\/cs\/jsou-odchozi-odkazy-dobre-pro-seo\/\">odchoz\u00ed<\/a> kl\u00ed\u010dov\u00e1 slova pro jejich algoritmus \u0159azen\u00ed, proto\u017ee by to mohlo znamenat, \u017ee spamme\u0159i by museli na sv\u00e9 str\u00e1nky nacpat spoustu kl\u00ed\u010dov\u00fdch slov, aby <a href=\"https:\/\/seo.london\/cs\/jak-mohu-zkontrolovat-sve-poradi-seo\/\">hodnost<\/a> dob\u0159e. N\u011bkte\u0159\u00ed to dok\u00e1zali t\u00edm, \u017ee vytvo\u0159ili <a href=\"https:\/\/seo.london\/cs\/jsou-blogy-dobre-pro-seo\/\">blogy<\/a> napln\u011bn\u00e9 ni\u010d\u00edm jin\u00fdm ne\u017e <a href=\"https:\/\/seo.london\/cs\/soukrome-blogove-site-bezpecne-nebo-ne\/\">spam<\/a> text kotvy a dob\u0159e se um\u00eds\u0165uj\u00ed. Samoz\u0159ejm\u011b z toho nemaj\u00ed velk\u00fd prosp\u011bch, proto\u017ee Google nakonec jejich pozice znehodnot\u00ed, ale to jen zd\u016fraz\u0148uje, jak d\u016fle\u017eit\u00fd je anchor text.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why-do-we-care-about-it\"><\/span>Pro\u010d n\u00e1s to zaj\u00edm\u00e1?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/co-je-text-kotvy\/#why-do-we-care-about-it\" title=\"Pro\u010d n\u00e1s to zaj\u00edm\u00e1?\">Pro\u010d n\u00e1s to zaj\u00edm\u00e1?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/co-je-text-kotvy\/#how-do-anchor-text-influences-search-engine-rankings\" title=\"Jak text kotvy ovliv\u0148uje hodnocen\u00ed ve vyhled\u00e1va\u010d\u00edch?\">Jak text kotvy ovliv\u0148uje hodnocen\u00ed ve vyhled\u00e1va\u010d\u00edch?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/co-je-text-kotvy\/#what-is-an-exact-match-anchor-text\" title=\"Co je to p\u0159esn\u00e1 shoda kotevn\u00edho textu?\">Co je to p\u0159esn\u00e1 shoda kotevn\u00edho textu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/cs\/co-je-text-kotvy\/#what-is-a-branded-anchor-text\" title=\"Co je to zna\u010dkov\u00fd kotevn\u00ed text?\">Co je to zna\u010dkov\u00fd kotevn\u00ed text?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/cs\/co-je-text-kotvy\/#what-does-anchor-surrounding-text-mean\" title=\"Co znamen\u00e1 okoln\u00ed text kotvy?\">Co znamen\u00e1 okoln\u00ed text kotvy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/cs\/co-je-text-kotvy\/#what-is-naked-anchor-text\" title=\"Co je nah\u00fd text kotvy?\">Co je nah\u00fd text kotvy?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Text kotvy hraje v SEO z\u00e1sadn\u00ed roli, proto\u017ee ovliv\u0148uje m\u00edru prokliku (CTR) na webu, co\u017e v kone\u010dn\u00e9m d\u016fsledku ovliv\u0148uje po\u010det n\u00e1v\u0161t\u011bvn\u00edk\u016f. Odr\u00e1\u017e\u00ed tak\u00e9 relevanci a d\u016fle\u017eitost konkr\u00e9tn\u00ed str\u00e1nky pro dan\u00fd vyhled\u00e1vac\u00ed dotaz; proto Google pou\u017e\u00edv\u00e1 text kotvy jako indik\u00e1tor <a href=\"https:\/\/seo.london\/cs\/budovani-odkazu-jak-co-delat-donts\/\">co<\/a> u\u017eivatel\u00e9 p\u0159i vyhled\u00e1v\u00e1n\u00ed hledaj\u00ed. Tak\u00e9 vyhled\u00e1va\u010de mohou pou\u017e\u00edvat kotevn\u00ed texty jako prost\u0159edek k tomu. <a href=\"https:\/\/seo.london\/cs\/jak-primet-google-aby-rychleji-indexoval-vase-stranky\/\">indexov\u00e1n\u00ed<\/a> <a href=\"https:\/\/seo.london\/cs\/obsah-marketing-seo-sluzby\/\">obsah<\/a> na str\u00e1nk\u00e1ch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zd\u00e1 se to snadn\u00e9, ne? Sta\u010d\u00ed pou\u017e\u00edt relevantn\u00ed kl\u00ed\u010dov\u00e1 slova jako text kotvy a je hotovo. Ale bohu\u017eel je to trochu slo\u017eit\u011bj\u0161\u00ed, Google je zn\u00e1m\u00fd t\u00edm, \u017ee penalizuje spr\u00e1vce webov\u00fdch str\u00e1nek za pou\u017e\u00edv\u00e1n\u00ed ur\u010dit\u00fdch typ\u016f text\u016f kotev, kter\u00e9 lze ozna\u010dit za manipulativn\u00ed (placen\u00e9 odkazy).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud tak\u00e9 pou\u017e\u00edv\u00e1te slova jako \"klikn\u011bte sem\" nebo \"nav\u0161tivte n\u00e1s\", algoritmus Google to bude pova\u017eovat za pokus o manipulaci s hodnocen\u00edm, zejm\u00e9na pokud to d\u011bl\u00e1te pro ka\u017ed\u00fd odkaz na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch. To by znamenalo, \u017ee ka\u017ed\u00fd <a href=\"https:\/\/seo.london\/cs\/jsou-jednostrankove-webove-stranky-dobre-pro-seo\/\">jedna str\u00e1nka<\/a> pot\u0159ebuje jedine\u010dn\u00fd obsah, aby se dob\u0159e um\u00edstil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je n\u011bco \u0161patn\u00e9ho na pou\u017e\u00edv\u00e1n\u00ed specifick\u00fdch slov jako \"slevy\", \"v\u00fdprodej\" atd.? V\u016fbec mi to nep\u0159ipad\u00e1 manipulativn\u00ed! Samoz\u0159ejm\u011b to nen\u00ed manipulace, pokud to ned\u011bl\u00e1te pro velkou \u010d\u00e1st odkaz\u016f na webu, ale Google to zohled\u0148uje ve sv\u00e9m algoritmu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud \u010dtete tento \u010dl\u00e1nek, p\u0159edpokl\u00e1d\u00e1me, \u017ee pravd\u011bpodobn\u011b chcete v\u011bd\u011bt, jak spr\u00e1vn\u011b pou\u017e\u00edvat anchor text, abyste z\u00edskali lep\u0161\u00ed pozice a v\u011bt\u0161\u00ed n\u00e1v\u0161t\u011bvnost sv\u00fdch webov\u00fdch str\u00e1nek. Proto v\u00e1m tak\u00e9 uk\u00e1\u017eeme, jak jsme to ud\u011blali s na\u0161\u00edm webem a pro\u010d se n\u00e1m to poda\u0159ilo \u00fasp\u011b\u0161n\u011b zvl\u00e1dnout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i pl\u00e1nov\u00e1n\u00ed kampan\u011b SEO pro va\u0161e webov\u00e9 str\u00e1nky je t\u0159eba m\u00edt na pam\u011bti, \u017ee \u017e\u00e1dn\u00e1 technika nefunguje univerz\u00e1ln\u011b. V z\u00e1vislosti na webu, se kter\u00fdm pracujeme, m\u016f\u017eeme nasadit r\u016fzn\u00e9 typy strategi\u00ed budov\u00e1n\u00ed odkaz\u016f a anchor-text\u016f, abychom se um\u00edstili v\u00fd\u0161e ne\u017e konkurence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-do-anchor-text-influences-search-engine-rankings\"><\/span>Jak text kotvy ovliv\u0148uje hodnocen\u00ed ve vyhled\u00e1va\u010d\u00edch?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i ur\u010dov\u00e1n\u00ed pozice konkr\u00e9tn\u00ed webov\u00e9 str\u00e1nky ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed pou\u017e\u00edv\u00e1 Google mnoho r\u016fzn\u00fdch faktor\u016f hodnocen\u00ed. Nen\u00ed snadn\u00e9 p\u0159esn\u011b ur\u010dit a kvantifikovat jednotliv\u00e9 prvky a je jich p\u0159\u00edli\u0161 mnoho na to, abychom je zde podrobn\u011b zmi\u0148ovali.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u010dkoli spole\u010dnost Google nezve\u0159ej\u0148uje v\u0161echny sv\u00e9 p\u0159esn\u00e9 metody, m\u016f\u017eeme p\u0159edpokl\u00e1dat, \u017ee pou\u017e\u00edv\u00e1 n\u011bkolik parametr\u016f, jako je odkaz. <a href=\"https:\/\/seo.london\/cs\/metriky-obsahoveho-marketingu\/\">metriky<\/a> (PageRank), relevance obsahu k dotazu, popularita\/autorita v r\u00e1mci konkr\u00e9tn\u00edch oborov\u00fdch vertik\u00e1l atd. R\u00e1d si v\u0161ak mysl\u00edm, \u017ee <a href=\"https:\/\/seo.london\/cs\/spatne-externi-odkazy-pro-seo\/\">odchoz\u00ed odkazy<\/a> hraj\u00ed mimo\u0159\u00e1dn\u011b d\u016fle\u017eitou roli v hodnocen\u00ed a celkov\u00e9m hodnocen\u00ed va\u0161ich webov\u00fdch str\u00e1nek. <a href=\"https:\/\/seo.london\/cs\/jak-zjistit-autoritu-domeny\/\">\u00fa\u0159ad<\/a> (a ano, to se t\u00fdk\u00e1 i textu kotvy).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-an-exact-match-anchor-text\"><\/span>Co je to p\u0159esn\u00e1 shoda kotevn\u00edho textu?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Term\u00edn \"p\u0159esn\u00e1 shoda textu kotvy\" ozna\u010duje konkr\u00e9tn\u00ed odkaz s p\u0159esn\u00fdmi kl\u00ed\u010dov\u00fdmi slovy, kter\u00e1 jsou pou\u017eita ve vyhled\u00e1vac\u00edm dotazu. Pokud nap\u0159\u00edklad n\u011bkdo hled\u00e1 \"online <a href=\"https:\/\/seo.london\/cs\/seo-pro-fotografy\/\">fotografov\u00e1n\u00ed<\/a> kurzy\", bylo by moudr\u00e9, kdyby webov\u00e9 str\u00e1nky na sv\u00e9 str\u00e1nce uvedly odkaz s v\u00fdrazem \"online kurzy fotografov\u00e1n\u00ed\". Odpov\u00eddaj\u00edc\u00ed p\u0159esn\u00e1 fr\u00e1ze by m\u011bla v\u00e9st k lep\u0161\u00edmu hodnocen\u00ed ne\u017e pou\u017eit\u00ed jin\u00fdch typ\u016f kotevn\u00edch text\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A co \u010d\u00e1ste\u010dn\u00e1 shoda?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b pou\u017e\u00edv\u00e1n\u00ed <a href=\"https:\/\/seo.london\/cs\/vyhody-a-nevyhody-domeny-presne-shody\/\">p\u0159esn\u00e1 shoda<\/a> kotvy, Google tak\u00e9 umo\u017e\u0148uje spr\u00e1vc\u016fm webu pou\u017e\u00edvat \u010d\u00e1ste\u010dn\u00e9 shody. To znamen\u00e1, \u017ee zahrne n\u011bkter\u00e1 slova z c\u00edlov\u00e9ho <a href=\"https:\/\/seo.london\/cs\/co-jsou-meta-klicova-slova\/\">kl\u00ed\u010dov\u00e9 slovo<\/a> fr\u00e1ze v odchoz\u00edm odkazu. Podle na\u0161eho n\u00e1zoru by se nem\u011bla pou\u017e\u00edvat p\u0159\u00edli\u0161 \u010dasto, proto\u017ee m\u00e1 mnoho negativn\u00edch vlastnost\u00ed spojen\u00fdch s p\u0159\u00edli\u0161nou optimalizac\u00ed a nep\u0159irozenost\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-a-branded-anchor-text\"><\/span>Co je to zna\u010dkov\u00fd kotevn\u00ed text?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zna\u010dkov\u00e9 odkazy mohou pou\u017e\u00edvat n\u00e1zev va\u0161\u00ed spole\u010dnosti nebo <a href=\"https:\/\/seo.london\/cs\/zminky-o-znacce-seo\/\">zna\u010dka<\/a> jako text kotvy. Nemus\u00ed obsahovat kl\u00ed\u010dov\u00e9 slovo, aby poskytly hodnotu pro vyhled\u00e1v\u00e1n\u00ed u\u017eivatele. <a href=\"https:\/\/seo.london\/cs\/co-jsou-signaly-zkusenosti-se-strankami\/\">zku\u0161enosti<\/a> a u\u017eivatel\u00e9, kte\u0159\u00ed znaj\u00ed va\u0161i zna\u010dku, budou m\u00edt v\u011bt\u0161\u00ed jistotu p\u0159i kliknut\u00ed na va\u0161e webov\u00e9 str\u00e1nky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pod\u00edvejme se na n\u011bkolik p\u0159\u00edklad\u016f:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e <a href=\"https:\/\/seo.london\/cs\/jak-napsat-seo-optimalizovany-blog\/\">psan\u00ed<\/a> odchoz\u00edch odkaz\u016f, m\u011bli byste vyhled\u00e1va\u010d\u016fm usnadnit pochopen\u00ed t\u00e9matu va\u0161eho obsahu. Zahrnut\u00ed kl\u00ed\u010dov\u00fdch slov m\u016f\u017ee tak\u00e9 pomoci Googlu vr\u00e1tit lep\u0161\u00ed v\u00fdsledky, pokud n\u011bkdo hledal pr\u00e1v\u011b toto t\u00e9ma. Teoreticky v\u00e1m to tak\u00e9 pom\u016f\u017ee z\u00edskat vy\u0161\u0161\u00ed pozici v SERP, proto\u017ee Google bude v\u011b\u0159it, \u017ee se lid\u00e9 zaj\u00edmaj\u00ed o konkr\u00e9tn\u00ed t\u00e9mata, ze kter\u00fdch odkazuj\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-does-anchor-surrounding-text-mean\"><\/span>Co znamen\u00e1 okoln\u00ed text kotvy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Okoln\u00ed text kotvy jsou slova, kter\u00e1 se objevuj\u00ed p\u0159ed a za p\u0159\u00edchoz\u00edm odkazem. M\u016f\u017ee se jednat i o dal\u0161\u00ed text odkazu v obsahu str\u00e1nky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tento typ textu kotvy poskytuje u\u017eivatel\u016fm v\u00edce informac\u00ed o tom, kam se po kliknut\u00ed dostanou, i kdy\u017e nepoch\u00e1zej\u00ed z dan\u00e9ho webu. V d\u016fsledku toho je docela z\u0159ejm\u00e9, jak se zna\u010dky mohou vyhnout tomu, aby pou\u017e\u00edvaly sv\u00e9 jm\u00e9no jako kotevn\u00ed texty pro sv\u00e9 <a href=\"https:\/\/seo.london\/cs\/mel-bych-pouzivat-atribut-nofollow-pro-interni-odkazy\/\">intern\u00ed odkazy<\/a> ani\u017e byste se dostali do konfliktu s nadm\u011brnou optimalizac\u00ed spole\u010dnosti Google. <a href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/\">trest<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-naked-anchor-text\"><\/span>Co je nah\u00fd text kotvy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nah\u00fd odkaz je hypertextov\u00fd odkaz, kter\u00fd pou\u017e\u00edv\u00e1 pouze text kotvy bez okoln\u00edch slov. Google nem\u00e1 nah\u00e9 odkazy r\u00e1d, proto\u017ee neposkytuj\u00ed dostate\u010dn\u00fd kontext o tom, co u\u017eivatel\u00e9 najdou, pokud na n\u011b kliknou - je tedy obt\u00ed\u017en\u011bj\u0161\u00ed je vyhodnotit pro \u00fa\u010dely hodnocen\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mnoho majitel\u016f str\u00e1nek pou\u017e\u00edv\u00e1 tento typ propojen\u00ed <a href=\"https:\/\/seo.london\/cs\/londynska-seo-strategie\/\">strategie<\/a> um\u011ble zv\u00fd\u0161it hodnocen\u00ed sv\u00fdch webov\u00fdch str\u00e1nek prost\u0159ednictv\u00edm placen\u00fdch odkaz\u016f na <a href=\"https:\/\/seo.london\/cs\/jak-zvysit-navstevnost-svych-webovych-stranek-bez-seo\/\">zv\u00fd\u0161it<\/a> objem provozu, kter\u00fd generuj\u00ed. T\u011bmto typ\u016fm str\u00e1nek se tak\u00e9 \u0159\u00edk\u00e1 \"spamdexing\", co\u017e je zkratka pro spamov\u00e1n\u00ed + indexov\u00e1n\u00ed. I kdy\u017e v\u00e1m mohou kr\u00e1tkodob\u011b pomoci z\u00edskat n\u00e1v\u0161t\u011bvnost, jen z\u0159\u00eddkakdy tyto typy odkaz\u016f p\u0159e\u017eij\u00ed dlouhodob\u011b a obvykle vy\u017eaduj\u00ed spoustu pr\u00e1ce na \u00fadr\u017eb\u011b.<\/p>","protected":false},"excerpt":{"rendered":"<p>Term\u00edn \"text kotvy\" je term\u00edn pou\u017e\u00edvan\u00fd pro optimalizaci pro vyhled\u00e1va\u010de (SEO), kter\u00fd ozna\u010duje skute\u010dn\u00fd viditeln\u00fd a klikateln\u00fd text v hypertextov\u00e9m odkazu. Text kotvy je jedn\u00edm z n\u011bkolika faktor\u016f, kter\u00e9 ur\u010duj\u00ed, jak d\u016fle\u017eit\u00e1 bude konkr\u00e9tn\u00ed str\u00e1nka v kontextu dan\u00e9ho vyhled\u00e1vac\u00edho dotazu. Nap\u0159\u00edklad Google pou\u017e\u00edv\u00e1 text kotvy jako sou\u010d\u00e1st [...]<\/p>","protected":false},"author":6,"featured_media":15706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-15705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is anchor text? - SEO.London<\/title>\n<meta name=\"description\" content=\"The term &quot;anchor text&quot; is a search engine optimisation (SEO) term used to describe the actual visible and clickable text in a hyperlink. Anchor text is\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/cs\/co-je-text-kotvy\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is anchor text?\" \/>\n<meta property=\"og:description\" content=\"The term &quot;anchor text&quot; is a search engine optimisation (SEO) term used to describe the actual visible and clickable text in a hyperlink. Anchor text is\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/cs\/co-je-text-kotvy\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-24T17:16:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T10:20:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/11\/what-is-an-anchor-text.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"530\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Co je to kotevn\u00ed text? - SEO.London","description":"Term\u00edn \"text kotvy\" je term\u00edn pou\u017e\u00edvan\u00fd pro optimalizaci pro vyhled\u00e1va\u010de (SEO), kter\u00fd ozna\u010duje skute\u010dn\u00fd viditeln\u00fd a klikateln\u00fd text v hypertextov\u00e9m odkazu. 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