{"id":15223,"date":"2021-09-24T21:03:01","date_gmt":"2021-09-24T21:03:01","guid":{"rendered":"https:\/\/seo.london\/?p=15223"},"modified":"2022-12-28T10:21:48","modified_gmt":"2022-12-28T10:21:48","slug":"jak-pouzivat-znalostni-graf-google","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/jak-pouzivat-znalostni-graf-google\/","title":{"rendered":"Jak pou\u017e\u00edvat Google Knowledge Graph"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"introduction\"><\/span>\u00davod<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-znalostni-graf-google\/#introduction\" title=\"\u00davod\">\u00davod<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-znalostni-graf-google\/#what-is-google-knowledge-graph\" title=\"Co je Google Knowledge Graph?\">Co je Google Knowledge Graph?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-znalostni-graf-google\/#where-google-knowledge-graph-facts-are-retrieved-from\" title=\"Odkud se z\u00edsk\u00e1vaj\u00ed fakta z Google Knowledge Graph?\">Odkud se z\u00edsk\u00e1vaj\u00ed fakta z Google Knowledge Graph?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-znalostni-graf-google\/#how-the-browser-corrects-information-from-the-google-knowledge-graph\" title=\"Jak prohl\u00ed\u017ee\u010d opravuje informace z Google Knowledge Graph?&nbsp;\">Jak prohl\u00ed\u017ee\u010d opravuje informace z Google Knowledge Graph?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-znalostni-graf-google\/#benefits-of-google-knowledge-graph\" title=\"V\u00fdhody slu\u017eby Google Knowledge Graph&nbsp;\">V\u00fdhody slu\u017eby Google Knowledge Graph&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-znalostni-graf-google\/#how-the-google-knowledge-graph-impacts-seo\" title=\"Jak ovliv\u0148uje Google Knowledge Graph SEO?&nbsp;&nbsp;\">Jak ovliv\u0148uje Google Knowledge Graph SEO?&nbsp;&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-znalostni-graf-google\/#steps-that-enable-google-knowledge-graph-have-positive-impacts-on-your-seo\" title=\"Kroky, kter\u00e9 umo\u017e\u0148uj\u00ed pou\u017eit\u00ed Google Knowledge Graph, maj\u00ed pozitivn\u00ed dopad na SEO.\">Kroky, kter\u00e9 umo\u017e\u0148uj\u00ed pou\u017eit\u00ed Google Knowledge Graph, maj\u00ed pozitivn\u00ed dopad na SEO.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-znalostni-graf-google\/#conclusion\" title=\"Z\u00e1v\u011br\">Z\u00e1v\u011br<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Google je webov\u00fd prohl\u00ed\u017ee\u010d, kam lid\u00e9 chod\u00ed hledat odpov\u011bdi na sv\u00e9 ot\u00e1zky. Jako takov\u00fd vy\u017eaduje miliardy informac\u00ed a porozum\u011bn\u00ed v\u0161em fakt\u016fm a statistik\u00e1m, kter\u00e9 by u\u017eivatel\u00e9 mohli po\u017eadovat jako sou\u010d\u00e1st odpov\u011bd\u00ed, kter\u00e9 po\u017eaduj\u00ed od webu. <a href=\"https:\/\/seo.london\/cs\/jak-provadet-pokrocile-vyhledavani-v-googlu\/\">vyhled\u00e1v\u00e1n\u00ed<\/a> motor. Google Knowledge Graph proto funguje jako datab\u00e1ze v\u0161ech informac\u00ed z prohl\u00ed\u017ee\u010de, kter\u00e1 odpov\u00edd\u00e1 na dotazy u\u017eivatel\u016f. Stejn\u011b tak Google Knowledge Graph rozum\u00ed <a href=\"https:\/\/seo.london\/cs\/budovani-odkazu-jak-co-delat-donts\/\">co<\/a> ka\u017edou informaci v datab\u00e1zi a dokonce i to, jak spolu mohou informace souviset, pokud existuje korela\u010dn\u00ed aspekt. Google Knowledge Graph lze tedy pova\u017eovat za mozek v\u0161ech \u0159e\u0161en\u00ed, kter\u00e1 spole\u010dnost Google nab\u00edz\u00ed sv\u00fdm u\u017eivatel\u016fm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-google-knowledge-graph\"><\/span>Co je Google Knowledge Graph?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google jako vyhled\u00e1va\u010d pot\u0159ebuje obrovskou datab\u00e1zi pro rychl\u00e9 zpracov\u00e1n\u00ed informac\u00ed, kter\u00e9 mu umo\u017en\u00ed poskytovat. <a href=\"https:\/\/seo.london\/cs\/jak-presny-je-semrush\/\">p\u0159esn\u00e9<\/a> a relevantn\u00ed v\u00fdsledky na va\u0161e dotazy okam\u017eit\u011b. Str\u00e1nky <a href=\"https:\/\/developers.google.com\/knowledge-graph\">Znalostn\u00ed graf Google<\/a> p\u0159en\u00e1\u0161\u00ed miliardy dat doslova o v\u0161em, na co si vzpomenete, nap\u0159\u00edklad o lidech, m\u00edstech atd.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Faktografick\u00e1 data jsou kategorizov\u00e1na jako entity a spole\u010dnost Google m\u00e1 k dispozici v\u00edce ne\u017e 5 miliard entit s v\u00edce ne\u017e 500 fakty o t\u011bchto entit\u00e1ch. V\u0161echna tato fakta a statistiky jsou vlo\u017eeny do Google Knowledge Graph a rozpozn\u00e1vaj\u00ed ka\u017edou entitu a ch\u00e1pou, jak spolu entity souvisej\u00ed. Funguje tedy jako mozkov\u00fd trust nebo lidsk\u00fd mozek, kter\u00fd zpracov\u00e1v\u00e1 v\u0161echny informace a data v datab\u00e1zi prohl\u00ed\u017ee\u010de.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"where-google-knowledge-graph-facts-are-retrieved-from\"><\/span>Odkud se z\u00edsk\u00e1vaj\u00ed fakta z Google Knowledge Graph?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Faktick\u00e9 informace ve slu\u017eb\u011b Google Knowledge Graph jsou z\u00edsk\u00e1v\u00e1ny z r\u016fzn\u00fdch zdroj\u016f s kompilac\u00ed faktick\u00fdch informac\u00ed. Poch\u00e1zej\u00ed tak\u00e9 z ve\u0159ejn\u00fdch zdroj\u016f; spole\u010dnost Google m\u00e1 <a href=\"https:\/\/seo.london\/cs\/seo-pro-advokatni-kancelare\/\">pr\u00e1vn\u00ed<\/a> licen\u010dn\u00ed data pro poskytov\u00e1n\u00ed cen akci\u00ed, p\u0159edpov\u011bdi po\u010das\u00ed a sportu. Prohl\u00ed\u017ee\u010d m\u00e1 tak\u00e9 licenci na z\u00edsk\u00e1v\u00e1n\u00ed informac\u00ed z <a href=\"https:\/\/seo.london\/cs\/obsah-marketing-seo-sluzby\/\">obsah<\/a> tv\u016frci a majitel\u00e9 patent\u016f.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-the-browser-corrects-information-from-the-google-knowledge-graph\"><\/span>Jak prohl\u00ed\u017ee\u010d opravuje informace z Google Knowledge Graph?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost Google opravuje a odstra\u0148uje informace ze znalostn\u00edho grafu Google automatizovan\u00fdmi prost\u0159edky. Vzhledem k obrovsk\u00e9mu mno\u017estv\u00ed informac\u00ed, kter\u00e9 se denn\u011b zpracov\u00e1vaj\u00ed, by bylo nemo\u017en\u00e9 zvl\u00e1dnout takov\u00fd \u00fakol ru\u010dn\u011b. Proto jsou zam\u011bstnanci prohl\u00ed\u017ee\u010de vyhled\u00e1vac\u00ed algoritmy a elektronick\u00e9 syst\u00e9my, kter\u00e9 tyto \u00fakoly zvl\u00e1daj\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b toho jsou syst\u00e9my spole\u010dnosti Google navr\u017eeny tak, aby se v nich ne\u0161\u00ed\u0159ily informace, kter\u00e9 by mohly poru\u0161ovat jej\u00ed organiza\u010dn\u00ed z\u00e1sady. Proto\u017ee v\u0161ak m\u016f\u017ee doj\u00edt k chyb\u00e1m, spole\u010dnost Google v\u017edy poskytovala sv\u00fdm u\u017eivatel\u016fm ve\u0159ejnou platformu pro st\u00ed\u017enosti, kde m\u016f\u017eete <a href=\"https:\/\/seo.london\/cs\/vykazovani-vysledku-seo\/\">zpr\u00e1va<\/a> pokud naraz\u00edte na n\u011bjak\u00e9 poru\u0161en\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nakonec Google \u00fadaje z\u00edskan\u00e9 z platformy pro ve\u0159ejn\u00e9 st\u00ed\u017enosti d\u016fkladn\u011b prov\u011b\u0159\u00ed a obsah, kter\u00fd je v rozporu s jeho z\u00e1sadami, st\u00e1hne. Stejn\u011b tak m\u016f\u017ee st\u00ed\u017enosti vyu\u017e\u00edt k tomu, aby na nich stav\u011bl. <a href=\"https:\/\/seo.london\/cs\/trendy-seo\/\">budoucnost<\/a> vylep\u0161en\u00ed jejich syst\u00e9m\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"benefits-of-google-knowledge-graph\"><\/span>V\u00fdhody slu\u017eby Google Knowledge Graph&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Znalostn\u00ed graf Google m\u00e1 mnoho v\u00fdhod pro u\u017eivatele i prohl\u00ed\u017ee\u010d, proto\u017ee poskytuje u\u017eivatel\u016fm informace a d\u00edky sv\u00e9 efektivit\u011b a \u00fa\u010dinnosti pom\u00e1h\u00e1 zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost vyhled\u00e1va\u010de. N\u00ed\u017ee uv\u00e1d\u00edme n\u011bkolik dal\u0161\u00edch v\u00fdhod, kter\u00e9 Knowledge Graph nab\u00edz\u00ed.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Knowledge Graph umo\u017e\u0148uje u\u017eivatel\u016fm z\u00edskat rychl\u00e9 a relevantn\u00ed v\u00fdsledky na jejich dotazy a sou\u010dasn\u011b zodpov\u011bd\u011bt dal\u0161\u00ed dotazy bez nutnosti dal\u0161\u00edch kliknut\u00ed.<\/li>\n\n\n\n<li>Poskytuje <a href=\"https:\/\/seo.london\/cs\/vyuziti-online-recenzi\/\">m\u00edstn\u00ed<\/a> <a href=\"https:\/\/www.google.com\/maps\">Mapy Google<\/a> bal\u00ed\u010dky, <a href=\"https:\/\/seo.london\/cs\/eskortni-seo-sluzby\/\">kter\u00fd<\/a> zobrazen\u00ed na displeji <a href=\"https:\/\/seo.london\/cs\/seo-agentura-v-londyne\/\">top<\/a> organick\u00fdch v\u00fdsledk\u016f a nab\u00edz\u00ed skv\u011blou viditelnost m\u00edstn\u00edch str\u00e1nek, kter\u00e9 sout\u011b\u017e\u00ed o nejvy\u0161\u0161\u00ed pozice v SERPu.&nbsp;<\/li>\n\n\n\n<li>Poskytuje <a href=\"https:\/\/seo.london\/cs\/proc-se-moje-firma-nezobrazuje-na-mapach-google\/\">podnik\u00e1n\u00ed<\/a> <a href=\"https:\/\/seo.london\/cs\/mistni-seo-recenze\/\">recenze<\/a> u\u017eivatel\u016fm, aby si mohli vybrat, kde z\u00edskaj\u00ed to, co hledaj\u00ed.<\/li>\n\n\n\n<li>Nab\u00edz\u00ed v\u00e1m <a href=\"https:\/\/seo.london\/cs\/software-pro-seo-zdarma\/\">zdarma<\/a> <a href=\"https:\/\/seo.london\/cs\/jsou-videa-dobra-pro-seo\/\">video<\/a> n\u00e1hledy.<\/li>\n\n\n\n<li>Pom\u00e1h\u00e1 budovat d\u016fv\u011bru potenci\u00e1ln\u00edch u\u017eivatel\u016f, proto\u017ee d\u016fv\u011bra je nezbytn\u00e1 pro to, aby va\u0161e webov\u00e9 str\u00e1nky vynikly. Pokud se v\u00e1\u0161 web neust\u00e1le objevuje ve znalostn\u00edm grafu Google, m\u00e1te jistotu v\u011bt\u0161\u00ed pozornosti u\u017eivatel\u016f a nakonec i v\u011bt\u0161\u00ed n\u00e1v\u0161t\u011bvnosti.<\/li>\n\n\n\n<li>Znalostn\u00ed graf umo\u017e\u0148uje sledovat v\u00e1s na platform\u00e1ch soci\u00e1ln\u00edch m\u00e9di\u00ed. T\u00edm v\u00e1m usnadn\u00ed komunikaci s va\u0161imi <a href=\"https:\/\/seo.london\/cs\/jak-najit-mistni-seo-klienty-bez-studeneho-volani\/\">klienti<\/a> a budovat dal\u0161\u00ed s\u00edt\u011b, a t\u00edm p\u0159isp\u011bt k va\u0161emu obchodn\u00edmu \u00fasp\u011bchu.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-the-google-knowledge-graph-impacts-seo\"><\/span>Jak ovliv\u0148uje Google Knowledge Graph SEO?&nbsp;&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Spole\u010dnost Google nab\u00edz\u00ed <a href=\"https:\/\/seo.london\/cs\/prime-vs-organicke-vyhledavani\/\">p\u0159\u00edmo<\/a> odpov\u011bdi u\u017eivatel\u016fm po sta\u017een\u00ed str\u00e1nky s v\u00fdsledky; nemus\u00edte klikat na dal\u0161\u00ed odkazy, abyste se dostali k tomu, na co se pt\u00e1te. To znamen\u00e1, \u017ee n\u00e1v\u0161t\u011bvy na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch v d\u016fsledku konkr\u00e9tn\u00edch vyhled\u00e1v\u00e1n\u00ed jsou prov\u00e1d\u011bny spole\u010dn\u011b s m\u00edrou proklik\u016f.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Znalostn\u00ed graf je op\u011bt ur\u010den k zodpov\u00edd\u00e1n\u00ed ot\u00e1zek; vyhled\u00e1va\u010d bude <a href=\"https:\/\/seo.london\/cs\/jak-primet-google-aby-rychleji-indexoval-vase-stranky\/\">rychle<\/a> zkontrolovat ji\u017e existuj\u00edc\u00ed informace na sv\u00e9m grafu a pozd\u011bji zkontrolovat na otev\u0159en\u00e9m webu; tento aspekt zmen\u0161uje organick\u00e9 p\u0159\u00edle\u017eitosti. Vzhledem k tomu, \u017ee u\u017eivatel\u00e9 nepot\u0159ebuj\u00ed k dosa\u017een\u00ed po\u017eadovan\u00fdch v\u00fdsledk\u016f jedin\u00e9 kliknut\u00ed, str\u00e1nky tak nakonec p\u0159ich\u00e1zej\u00ed o n\u00e1v\u0161t\u011bvnost.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"steps-that-enable-google-knowledge-graph-have-positive-impacts-on-your-seo\"><\/span>Kroky, kter\u00e9 umo\u017e\u0148uj\u00ed pou\u017eit\u00ed Google Knowledge Graph, maj\u00ed pozitivn\u00ed dopad na SEO.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Jak bylo uvedeno v\u00fd\u0161e, znalostn\u00ed graf Google m\u016f\u017ee ovlivnit va\u0161e <a href=\"https:\/\/seo.london\/cs\/\">SEO<\/a> v obou sm\u011brech, bu\u010f negativn\u011b, nebo pozitivn\u011b, v z\u00e1vislosti na tom, jak je v\u00e1\u0161 web strukturov\u00e1n. Nap\u0159\u00edklad p\u0159id\u00e1n\u00ed <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-schema-pro-seo\/\">sch\u00e9ma<\/a> mar\u017ee a b\u00fdt p\u0159ipojen k <a href=\"https:\/\/www.wikipedia.org\/\">Wikipedia<\/a>, a Google by mohly b\u00fdt velk\u00fdm p\u0159\u00ednosem pro zaji\u0161t\u011bn\u00ed va\u0161\u00ed SEO. <a href=\"https:\/\/seo.london\/cs\/online-marketingove-aktivity\/\">\u00fasil\u00ed<\/a> jsou chr\u00e1n\u011bny.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>P\u0159id\u00e1n\u00ed zna\u010dek Schema - m\u016f\u017ee se to zd\u00e1t matouc\u00ed, ale nen\u00ed to tak slo\u017eit\u00e9, jak to vypad\u00e1. <a href=\"https:\/\/www.impactplus.com\/blog\/what-is-schema-markup-and-how-to-implement-it#:~:text=Schema%20markup%2C%20also%20known%20as,order%20to%20understand%20your%20content.\">Ozna\u010den\u00ed Schema<\/a> umo\u017e\u0148uje, aby v\u00e1\u0161 obsah byl ozna\u010den lep\u0161\u00edm zp\u016fsobem, kter\u00fd Google m\u016f\u017ee pochopit, proto\u017ee to by mohlo vyu\u017e\u00edt sv\u016fj obsah k preferovan\u00e9mu vyhled\u00e1v\u00e1n\u00ed, proto\u017ee <a href=\"https:\/\/seo.london\/cs\/strukturovana-data-seo\/\">strukturovan\u00e1 data<\/a> v\u00e1m m\u016f\u017ee p\u0159in\u00e9st vy\u0161\u0161\u00ed hodnocen\u00ed.<\/li>\n\n\n\n<li>P\u0159ipojen\u00ed k Wikipedii a Googlu<strong><em>&#8211; <\/em><\/strong>V\u011bt\u0161ina informac\u00ed ze znalostn\u00edho grafu poch\u00e1z\u00ed z Wikipedie. P\u0159ipojen\u00ed k ob\u011bma web\u016fm v\u00e1m m\u016f\u017ee zajistit m\u00edsto na vrcholu znalostn\u00edho grafu, a t\u00edm zlep\u0161it va\u0161e hodnocen\u00ed v SERP.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Z\u00e1v\u011br<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1v\u011brem lze \u0159\u00edci, \u017ee Google Knowledge Graph je mozkem v\u0161ech vyhled\u00e1v\u00e1n\u00ed Google a jsou v n\u011bm ulo\u017eeny, zpracov\u00e1ny a spravov\u00e1ny v\u0161echny informace, kter\u00e9 Google m\u00e1. Knowledge Graph je datab\u00e1ze v\u0161ech informac\u00ed, kter\u00e9 vyhled\u00e1va\u010d pou\u017e\u00edv\u00e1 k zodpov\u011bzen\u00ed dotaz\u016f u\u017eivatel\u016f. Proto je pro v\u0161echny z\u00fa\u010dastn\u011bn\u00e9 strany, tedy u\u017eivatele, d\u016fle\u017eit\u00e9, aby jim poskytoval okam\u017eit\u00e9 odpov\u011bdi na jejich dotazy. Majitel\u00e9 webov\u00fdch str\u00e1nek jim poskytuj\u00ed obchodn\u00ed recenze a bezplatn\u00e9 n\u00e1hledy vide\u00ed a samotn\u00fd prohl\u00ed\u017ee\u010d pro zpracov\u00e1n\u00ed a spr\u00e1vu sv\u00e9 datab\u00e1ze. Krom\u011b toho m\u016f\u017ee tak\u00e9 pomoci zlep\u0161it va\u0161e \u00fasil\u00ed v oblasti SEO, pokud jsou va\u0161e webov\u00e9 str\u00e1nky spr\u00e1vn\u011b slad\u011bny s jeho pracovn\u00edmi po\u017eadavky.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00davod Google je webov\u00fd prohl\u00ed\u017ee\u010d, kam lid\u00e9 chod\u00ed pro odpov\u011bdi na sv\u00e9 ot\u00e1zky. Jako takov\u00fd vy\u017eaduje miliardy informac\u00ed a porozum\u011bn\u00ed v\u0161em fakt\u016fm a statistik\u00e1m, kter\u00e9 mohou u\u017eivatel\u00e9 po\u017eadovat jako sou\u010d\u00e1st odpov\u011bd\u00ed, kter\u00e9 od vyhled\u00e1va\u010de po\u017eaduj\u00ed. Znalostn\u00ed graf Google proto funguje jako datab\u00e1ze pro [...]<\/p>","protected":false},"author":6,"featured_media":15224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-15223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How do I use Google Knowledge Graph - SEO.London<\/title>\n<meta name=\"description\" content=\"Introduction Google is a web browser where people go to get their questions answered. As such, it requires billions of information and an understanding of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-znalostni-graf-google\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do I use Google Knowledge Graph\" \/>\n<meta property=\"og:description\" content=\"Introduction Google is a web browser where people go to get their questions answered. As such, it requires billions of information and an understanding of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/cs\/jak-pouzivat-znalostni-graf-google\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-24T21:03:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T10:21:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/09\/How-do-I-use-Google-Knowledge-Graph.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Jak pou\u017e\u00edvat Google Knowledge Graph - SEO.London","description":"\u00davod Google je webov\u00fd prohl\u00ed\u017ee\u010d, kam lid\u00e9 chod\u00ed pro odpov\u011bdi na sv\u00e9 ot\u00e1zky. 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