{"id":15179,"date":"2021-12-16T08:37:02","date_gmt":"2021-12-16T08:37:02","guid":{"rendered":"https:\/\/seo.london\/?p=15179"},"modified":"2022-12-28T21:42:09","modified_gmt":"2022-12-28T21:42:09","slug":"jak-pouzivat-schema-pro-seo","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/jak-pouzivat-schema-pro-seo\/","title":{"rendered":"Jak pou\u017e\u00edvat sch\u00e9ma pro SEO"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"introduction\"><\/span>\u00davod<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-schema-pro-seo\/#introduction\" title=\"\u00davod\">\u00davod<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-schema-pro-seo\/#how-to-use-schema-for-seo\" title=\"Jak pou\u017e\u00edvat sch\u00e9ma pro SEO\">Jak pou\u017e\u00edvat sch\u00e9ma pro SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-schema-pro-seo\/#best-schema-markup-for-seo\" title=\"Nejlep\u0161\u00ed zna\u010den\u00ed Schema pro SEO\">Nejlep\u0161\u00ed zna\u010den\u00ed Schema pro SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-schema-pro-seo\/#person-market-schema-markup\" title=\"Zna\u010den\u00ed sch\u00e9matu person\u00e1ln\u00edho trhu\">Zna\u010den\u00ed sch\u00e9matu person\u00e1ln\u00edho trhu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-schema-pro-seo\/#product-and-offer-schema-markup\" title=\"Zna\u010den\u00ed produktu a nab\u00eddky Schema\">Zna\u010den\u00ed produktu a nab\u00eddky Schema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-schema-pro-seo\/#organization-schema-markup\" title=\"Zna\u010den\u00ed sch\u00e9matu organizace\">Zna\u010den\u00ed sch\u00e9matu organizace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-schema-pro-seo\/#general-business-schema-markup\" title=\"Obecn\u00e9 zna\u010den\u00ed obchodn\u00edch sch\u00e9mat\">Obecn\u00e9 zna\u010den\u00ed obchodn\u00edch sch\u00e9mat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-schema-pro-seo\/#video-schema-markup\" title=\"Zna\u010den\u00ed sch\u00e9matu videa&nbsp;\">Zna\u010den\u00ed sch\u00e9matu videa&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-schema-pro-seo\/#breadcrumb-schema-markup\" title=\"Zna\u010den\u00ed drobe\u010dkov\u00e9ho sch\u00e9matu\">Zna\u010den\u00ed drobe\u010dkov\u00e9ho sch\u00e9matu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-schema-pro-seo\/#review-schema-markup\" title=\"P\u0159ehled zna\u010dek Schema\">P\u0159ehled zna\u010dek Schema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-schema-pro-seo\/#recipe-schema-markup\" title=\"Zna\u010den\u00ed sch\u00e9matu receptu&nbsp;\">Zna\u010den\u00ed sch\u00e9matu receptu&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-schema-pro-seo\/#event-schema-markup\" title=\"Zna\u010den\u00ed sch\u00e9matu ud\u00e1losti&nbsp;\">Zna\u010den\u00ed sch\u00e9matu ud\u00e1losti&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-znaceni-schematu-pro-seo\/\">Zna\u010den\u00ed sch\u00e9mat<\/a> se hod\u00ed tam, kde pot\u0159ebujete technick\u00e9 <a href=\"https:\/\/seo.london\/cs\/\">SEO<\/a> pro va\u0161e webov\u00e9 str\u00e1nky. Umo\u017e\u0148uje prohl\u00ed\u017ee\u010d\u016fm, jako je Google. <a href=\"https:\/\/seo.london\/cs\/jetoctopus\/\">prol\u00e9z\u00e1n\u00ed<\/a> l\u00e9pe a hlavn\u011b adekv\u00e1tn\u011b rozpozn\u00e1vat informace na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch a generovat tak relevantn\u00ed v\u00fdsledky na dotazy u\u017eivatel\u016f. Pak je to op\u011bt jedna z nejlep\u0161\u00edch strategi\u00ed, kterou m\u016f\u017eete zav\u00e9st, abyste byli v\u00fdjime\u010dn\u00ed oproti ostatn\u00edm konkurent\u016fm, jejich\u017e c\u00edlem je <a href=\"https:\/\/seo.london\/cs\/jak-mohu-zkontrolovat-sve-poradi-seo\/\">hodnost<\/a> vy\u0161\u0161\u00ed na <a href=\"https:\/\/seo.london\/cs\/jak-provadet-pokrocile-vyhledavani-v-googlu\/\">vyhled\u00e1v\u00e1n\u00ed<\/a> v\u00fdsledky. Proto se vyplat\u00ed, proto\u017ee jen 30% webov\u00fdch str\u00e1nek na sv\u011bt\u011b <a href=\"https:\/\/seo.london\/cs\/globalni-vyhledavani\/\">Wide<\/a> Web implementuje schema.org p\u0159i ozna\u010dov\u00e1n\u00ed sv\u00fdch webov\u00fdch str\u00e1nek. Implementace zna\u010dek sch\u00e9matu na va\u0161e webov\u00e9 str\u00e1nky v\u00e1m tak d\u00e1v\u00e1 v\u00fdhodu a p\u0159in\u00e1\u0161\u00ed v\u011bt\u0161\u00ed \u00fasp\u011bch pro va\u0161e webov\u00e9 str\u00e1nky. <a href=\"https:\/\/seo.london\/cs\/proc-se-moje-firma-nezobrazuje-na-mapach-google\/\">podnik\u00e1n\u00ed<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-to-use-schema-for-seo\"><\/span>Jak pou\u017e\u00edvat sch\u00e9ma pro SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nejd\u0159\u00edve byste m\u011bli ur\u010dit, jak\u00e1 p\u0159ir\u00e1\u017eka je vhodn\u00e1 pro v\u00e1\u0161 projekt. <a href=\"https:\/\/seo.london\/cs\/obsah-marketing-seo-sluzby\/\">obsah<\/a>. Existuje deset typ\u016f zna\u010dek, kter\u00e9 se p\u0159ev\u00e1\u017en\u011b pou\u017e\u00edvaj\u00ed. Pak je za\u010dlen\u00edte do k\u00f3du a otestujete pomoc\u00ed <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\">N\u00e1stroj pro testov\u00e1n\u00ed strukturovan\u00fdch dat Google<\/a> abyste zajistili spr\u00e1vnou implementaci va\u0161ich dat. V souladu s t\u00edm byste m\u011bli pr\u016fb\u011b\u017en\u011b sledovat vzorce \u00fasp\u011b\u0161nosti pomoc\u00ed n\u00e1stroj\u016f Story Builder a Paper Reporter v platform\u011b bright edge. Tento proces v\u00e1m pom\u016f\u017ee vyhodnotit, jak\u00fd vliv m\u00e1 zna\u010den\u00ed na z\u00e1klad\u011b konverzac\u00ed a n\u00e1v\u0161t\u011bvnosti va\u0161eho webu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Zna\u010dkov\u00e1n\u00ed Schema je z\u00e1kladn\u00edm n\u00e1strojem, kter\u00fd spr\u00e1vc\u016fm webu usnad\u0148uje lep\u0161\u00ed komunikaci s prohl\u00ed\u017ee\u010di a z\u00e1rove\u0148 pom\u00e1h\u00e1 vyu\u017e\u00edvat dostupn\u00e9 mo\u017enosti zam\u011b\u0159en\u00e9 na zlep\u0161en\u00ed webu v SERP.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"best-schema-markup-for-seo\"><\/span>Nejlep\u0161\u00ed zna\u010den\u00ed Schema pro SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Existuj\u00ed p\u0159ibli\u017en\u011b stovky zna\u010dek, proto\u017ee u\u017eivatel\u00e9 ve vyhled\u00e1va\u010d\u00edch navrhuj\u00ed tak\u00e9 velmi mnoho dotaz\u016f. A pak je\u0161t\u011b jednou, <a href=\"https:\/\/seo.london\/cs\/budovani-odkazu-jak-co-delat-donts\/\">co<\/a> nav\u00edc je z\u00e1hadou, \u017ee v\u0161echny hlavn\u00ed prohl\u00ed\u017ee\u010de pou\u017e\u00edvaj\u00ed stejn\u00e1 sch\u00e9mata, a p\u0159esto si konkuruj\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je to proto, \u017ee existuje mnoho sch\u00e9mat a standard\u016f pro vytv\u00e1\u0159en\u00ed r\u016fzn\u00fdch typ\u016f informac\u00ed na webov\u00fdch str\u00e1nk\u00e1ch. Proto je pro spr\u00e1vce webu obt\u00ed\u017en\u00e9 ur\u010dit nejpodporovan\u011bj\u0161\u00ed a nejvhodn\u011bj\u0161\u00ed zna\u010den\u00ed, kter\u00e9 je t\u0159eba implementovat.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vytvo\u0159en\u00ed sch\u00e9matu podporovan\u00e9ho v\u00fdznamn\u00fdmi prohl\u00ed\u017ee\u010di usnad\u0148uje spr\u00e1vc\u016fm webu op\u011btovn\u00e9 p\u0159id\u00e1v\u00e1n\u00ed zna\u010dek a usnad\u0148uje prohl\u00ed\u017ee\u010d\u016fm generov\u00e1n\u00ed relevantn\u00edch v\u00fdsledk\u016f pro u\u017eivatele. N\u00ed\u017ee uv\u00e1d\u00edme deset nej\u010dast\u011bji pou\u017e\u00edvan\u00fdch zna\u010dek sch\u00e9mat.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"person-market-schema-markup\"><\/span>Zna\u010den\u00ed sch\u00e9matu person\u00e1ln\u00edho trhu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/schema.org\/Person\">Zna\u010den\u00ed sch\u00e9matu person\u00e1ln\u00edho trhu<\/a> zv\u00fdraz\u0148uje informace o jednotlivc\u00edch, pravd\u011bpodobn\u011b jm\u00e9na, data narozenin, adresy a mnoho dal\u0161\u00edho. Nav\u00edc vygeneruje odpov\u011b\u010f na v\u00e1\u0161 dotaz, ani\u017e byste museli nav\u0161t\u00edvit dal\u0161\u00ed webov\u00e9 str\u00e1nky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"product-and-offer-schema-markup\"><\/span>Zna\u010den\u00ed produktu a nab\u00eddky Schema<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pou\u017e\u00edv\u00e1 se p\u0159i prodeji v\u00fdrobk\u016f nebo slu\u017eeb. Ob\u011b vlastnosti usnad\u0148uj\u00ed poskytov\u00e1n\u00ed informac\u00ed o produktu, nap\u0159\u00edklad o jeho stavu a cen\u011b, nicm\u00e9n\u011b zna\u010dka produktu pot\u0159ebuje n\u00e1zev. <a href=\"https:\/\/seo.london\/cs\/klicova-slova-seo-pro-nemovitosti\/\">majetek<\/a>, a nab\u00eddkov\u00e1 p\u0159ir\u00e1\u017eka pot\u0159ebuje m\u011bnu ceny a vlastnosti ceny.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"organization-schema-markup\"><\/span>Zna\u010den\u00ed sch\u00e9matu organizace<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Shrnuje organiza\u010dn\u00ed informace, jako je logo firmy, jej\u00ed um\u00edst\u011bn\u00ed, kontaktn\u00ed informace a profily na soci\u00e1ln\u00edch s\u00edt\u00edch. Tyto informace v\u00e1m pomohou z\u00edskat \u00fatr\u017eek srozumiteln\u00fdch informac\u00ed, co\u017e zvy\u0161uje va\u0161i dostupnost, proto\u017ee <a href=\"https:\/\/seo.london\/cs\/jak-najit-mistni-seo-klienty-bez-studeneho-volani\/\">klienti<\/a> v\u00e1s m\u016f\u017ee okam\u017eit\u011b kontaktovat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"general-business-schema-markup\"><\/span>Obecn\u00e9 zna\u010den\u00ed obchodn\u00edch sch\u00e9mat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pom\u016f\u017ee v\u00e1m naj\u00edt d\u016fle\u017eit\u00e9 informace o <a href=\"https:\/\/seo.london\/cs\/vyuziti-online-recenzi\/\">m\u00edstn\u00ed<\/a> podnik\u016f, nap\u0159\u00edklad jejich um\u00edst\u011bn\u00ed, <a href=\"https:\/\/seo.london\/cs\/mistni-vyhledavani-bez-fyzicke-adresy\/\">adresa<\/a>a v\u011btve. Je ide\u00e1ln\u00ed pro m\u00edstn\u00ed marketing m\u00edstn\u00edch podnik\u016f.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"video-schema-markup\"><\/span>Zna\u010den\u00ed sch\u00e9matu videa&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Toto zna\u010den\u00ed poskytuje spole\u010dnosti Google <a href=\"https:\/\/seo.london\/cs\/londynska-seo-strategie\/\">strategie<\/a> l\u00e9pe proch\u00e1zet a z\u00e1rove\u0148 indexovat videa na va\u0161em webu, proto\u017ee vyhled\u00e1va\u010de to nedok\u00e1\u017eou.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"breadcrumb-schema-markup\"><\/span>Zna\u010den\u00ed drobe\u010dkov\u00e9ho sch\u00e9matu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je zodpov\u011bdn\u00fd za v\u00fdpis odkaz\u016f na cesty <a href=\"https:\/\/seo.london\/cs\/eskortni-seo-sluzby\/\">kter\u00fd<\/a> <a href=\"https:\/\/seo.london\/cs\/prime-vs-organicke-vyhledavani\/\">p\u0159\u00edmo<\/a> na nejnov\u011bj\u0161\u00ed str\u00e1nku. Na druhou stranu pom\u00e1h\u00e1 minimalizovat m\u00edru odsko\u010den\u00ed a zobrazit jejich um\u00edst\u011bn\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"review-schema-markup\"><\/span>P\u0159ehled zna\u010dek Schema<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/schema.org\/Review\">P\u0159ehled zna\u010dek Schema<\/a> je b\u011b\u017en\u00e9, \u017ee si kupuj\u00edc\u00ed p\u0159ed n\u00e1kupem na internetu zkontroluj\u00ed recenze produkt\u016f. Na str\u00e1nk\u00e1ch <a href=\"https:\/\/seo.london\/cs\/mistni-seo-recenze\/\">recenze<\/a> zna\u010den\u00ed sch\u00e9matu poskytuje po\u017eadovan\u00e9 informace, kter\u00e9 u\u017eivatel\u00e9 pot\u0159ebuj\u00ed k rozhodnut\u00ed, zda nakoupit, nebo od n\u00e1kupu upustit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"recipe-schema-markup\"><\/span>Zna\u010den\u00ed sch\u00e9matu receptu&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je ide\u00e1ln\u00ed pro str\u00e1nky s recepty a umo\u017e\u0148uje zobrazit \u00faryvek produktu p\u0159edt\u00edm, ne\u017e nav\u0161t\u00edv\u00ed str\u00e1nky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"event-schema-markup\"><\/span>Zna\u010den\u00ed sch\u00e9matu ud\u00e1losti&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Slou\u017e\u00ed k nab\u00edzen\u00ed informac\u00ed, jako je datum, m\u00edsto kon\u00e1n\u00ed, k\u00f3d oble\u010den\u00ed a dal\u0161\u00ed informace, kter\u00e9 mohou b\u00fdt pova\u017eov\u00e1ny za nezbytn\u00e9 pro pl\u00e1novanou ud\u00e1lost.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Zna\u010dkov\u00e1n\u00ed sch\u00e9mat Strukturovan\u00e1 data<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/intro-structured-data\">Strukturovan\u00e1 data<\/a> jsou form\u00e1ty pro generov\u00e1n\u00ed informac\u00ed o webov\u00fdch str\u00e1nk\u00e1ch a klasifikaci obsahu str\u00e1nek. Pom\u00e1h\u00e1 stanovit standardy pro specifick\u00e9 formy dat a online obsahu pro hodnocen\u00ed a porovn\u00e1v\u00e1n\u00ed s jin\u00fdmi podobn\u00fdmi formami obsahu a dat. D\u00edky tomu, \u017ee jsou na str\u00e1nce horliv\u011b definov\u00e1ny konkr\u00e9tn\u00ed oblasti relevantn\u00ed pro ur\u010ditou formu obsahu, mohou prohl\u00ed\u017ee\u010de z\u00edskat informace z webov\u00e9 str\u00e1nky a ujistit se o kvalit\u011b obsahu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/schema.org\/\">Schema.org<\/a> se pod\u00edl\u00ed na \u0159e\u0161en\u00ed v\u0161ech <a href=\"https:\/\/seo.london\/cs\/strukturovana-data-seo\/\">strukturovan\u00e1 data<\/a> po\u017eadavky na va\u0161em webu. Vyhled\u00e1va\u010de, jako je Google, tyto \u00fadaje zachyt\u00ed a zobraz\u00ed va\u0161i str\u00e1nku l\u00e9pe, pokud je implementujete do popisu recept\u016f, recenz\u00ed a produkt\u016f.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud tedy chcete z\u00edskat bohat\u00e9 v\u00fdsledky, jako jsou poutav\u00e9 v\u00fdsledky z mobiln\u00edch za\u0159\u00edzen\u00ed, v\u00fdpisy na <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-znalostni-graf-google\/\">znalosti<\/a> grafy, \u00faryvky nebo aktivovan\u00e9 hlasov\u00e9 akce, m\u011bli byste sv\u00e9 webov\u00e9 str\u00e1nky popsat pomoc\u00ed strukturovan\u00fdch dat.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Rich Snippet a Schema Markup&nbsp;<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/backlinko.com\/hub\/seo\/snippets\">Bohat\u00e9 \u00faryvky<\/a> jsou uspo\u0159\u00e1dan\u00e9 datov\u00e9 zna\u010dky, kter\u00e9 prohl\u00ed\u017ee\u010d\u016fm umo\u017e\u0148uj\u00ed komplexn\u011b pochopit, \u010deho se dan\u00e1 \u010d\u00e1st webov\u00e9 str\u00e1nky t\u00fdk\u00e1. Krom\u011b toho pom\u00e1h\u00e1 vyhled\u00e1va\u010di uspo\u0159\u00e1dat konkr\u00e9tn\u00ed data v po\u017eadovan\u00e9m kontextu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b toho, <a href=\"https:\/\/seo.london\/cs\/pomahaji-bohate-uryvky-v-seo\/\">bohat\u00e9 \u00faryvky<\/a> jsou atraktivn\u011bj\u0161\u00ed ne\u017e b\u011b\u017en\u00e9 v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed, a proto poskytuj\u00ed Googlu pot\u0159ebn\u00e1 data k tomu, aby se mohl <a href=\"https:\/\/seo.london\/cs\/jak-vyhledavat-a-vytvaret-obsah-ktery-se-umistuje-ve-vyhledavacich\/\">rozv\u00edjet<\/a> a <a href=\"https:\/\/seo.london\/cs\/co-jsou-bohate-uryvky-v-seo\/\">bohat\u00fd \u00faryvek<\/a> kter\u00e9 mohou pomoci p\u0159i \u0159\u00edzen\u00ed viditelnosti webu dop\u0159edu spolu s kliknut\u00edmi z \u010detn\u00fdch organick\u00fdch vyhled\u00e1v\u00e1n\u00ed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stejn\u011b d\u016fle\u017eit\u00e9 je, \u017ee schema Markup jsou strukturovan\u00e1 data, instrukce v souboru, kter\u00fd vlo\u017e\u00edte do HTML str\u00e1nky webu, aby Google v\u011bd\u011bl, jak vygenerovat po\u017eadovan\u00fd v\u00fdsledek vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1v\u011brem lze \u0159\u00edci, \u017ee pokud chcete optimalizovat sv\u00e9 webov\u00e9 str\u00e1nky, je zna\u010den\u00ed sch\u00e9mat velmi d\u016fle\u017eit\u00e9. Umo\u017e\u0148uje toti\u017e prohl\u00ed\u017ee\u010d\u016fm l\u00e9pe proch\u00e1zet a hlavn\u011b adekv\u00e1tn\u011b rozpozn\u00e1vat informace na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch a generovat relevantn\u00ed v\u00fdsledky na dotazy u\u017eivatel\u016f. Zna\u010dkov\u00e1n\u00ed sch\u00e9mat v\u00e1m tak\u00e9 d\u00e1v\u00e1 v\u00fdhodu p\u0159ed konkurenc\u00ed, proto\u017ee d\u00e1v\u00e1 va\u0161emu webu autoritativn\u00ed povel nad ostatn\u00edmi weby. Stejn\u011b tak existuj\u00ed r\u016fzn\u00e9 formy strukturovan\u00fdch dat pro zna\u010dkov\u00e1n\u00ed, nap\u0159\u00edklad rich snippet. Ten zaji\u0161\u0165uje, \u017ee adekv\u00e1tn\u011b pochop\u00ed konkr\u00e9tn\u00ed oblast zv\u00fdrazn\u011bn\u00ed va\u0161\u00ed str\u00e1nky, a umo\u017e\u0148uje tak vyhled\u00e1va\u010d\u016fm <a href=\"https:\/\/seo.london\/cs\/format-a-struktura-clanku\/\">form\u00e1t<\/a> obsah spr\u00e1vn\u00fdm zp\u016fsobem, \u010d\u00edm\u017e se zv\u00fd\u0161\u00ed kvalita obsahu. <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/jak-monitorovat-vykon\/\">v\u00fdkon<\/a> va\u0161ich pozic v SEO.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00davod Zna\u010dky Schema se hod\u00ed v p\u0159\u00edpadech, kdy pot\u0159ebujete pro sv\u00e9 webov\u00e9 str\u00e1nky technick\u00e9 SEO. Umo\u017e\u0148uje prohl\u00ed\u017ee\u010d\u016fm, jako je Google, l\u00e9pe proch\u00e1zet a hlavn\u011b adekv\u00e1tn\u011b rozpozn\u00e1vat informace na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch a generovat relevantn\u00ed v\u00fdsledky na dotazy navr\u017een\u00e9 u\u017eivateli. Pat\u0159\u00ed tak\u00e9 k nejlep\u0161\u00edm strategi\u00edm, kter\u00e9 m\u016f\u017eete zav\u00e9st, abyste [...]<\/p>","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-15179","post","type-post","status-publish","format-standard","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to use Schema for SEO - SEO.London<\/title>\n<meta name=\"description\" content=\"Introduction Schema Markup comes in handy where you need technical SEO for your website. It allows browsers such as Google to crawl better and, more\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-schema-pro-seo\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to use Schema for SEO\" \/>\n<meta property=\"og:description\" content=\"Introduction Schema Markup comes in handy where you need technical SEO for your website. It allows browsers such as Google to crawl better and, more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/cs\/jak-pouzivat-schema-pro-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-16T08:37:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T21:42:09+00:00\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Jak pou\u017e\u00edvat sch\u00e9ma pro SEO - SEO.London","description":"\u00davod Zna\u010dky Schema se hod\u00ed v p\u0159\u00edpadech, kdy pot\u0159ebujete pro sv\u00e9 webov\u00e9 str\u00e1nky technick\u00e9 SEO. Umo\u017e\u0148uje prohl\u00ed\u017ee\u010d\u016fm, jako je Google, l\u00e9pe proch\u00e1zet a v\u00edce","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seo.london\/cs\/jak-pouzivat-schema-pro-seo\/","og_locale":"cs_CZ","og_type":"article","og_title":"How to use Schema for SEO","og_description":"Introduction Schema Markup comes in handy where you need technical SEO for your website. It allows browsers such as Google to crawl better and, more","og_url":"https:\/\/seo.london\/cs\/jak-pouzivat-schema-pro-seo\/","og_site_name":"SEO.London","article_published_time":"2021-12-16T08:37:02+00:00","article_modified_time":"2022-12-28T21:42:09+00:00","author":"Lukasz Zelezny","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Lukasz Zelezny","Odhadovan\u00e1 doba \u010dten\u00ed":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/seo.london\/fr\/comment-utiliser-les-schemas-pour-la-securite\/","url":"https:\/\/seo.london\/how-to-use-schema-for-seo\/","name":"Jak pou\u017e\u00edvat sch\u00e9ma pro SEO - SEO.London","isPartOf":{"@id":"https:\/\/seo.london\/fi\/#website"},"datePublished":"2021-12-16T08:37:02+00:00","dateModified":"2022-12-28T21:42:09+00:00","author":{"@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/a87f13cbf62c630a697ac094314f9e25"},"description":"\u00davod Zna\u010dky Schema se hod\u00ed v p\u0159\u00edpadech, kdy pot\u0159ebujete pro sv\u00e9 webov\u00e9 str\u00e1nky technick\u00e9 SEO. Umo\u017e\u0148uje prohl\u00ed\u017ee\u010d\u016fm, jako je Google, l\u00e9pe proch\u00e1zet a v\u00edce","breadcrumb":{"@id":"https:\/\/seo.london\/how-to-use-schema-for-seo\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seo.london\/how-to-use-schema-for-seo\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/seo.london\/how-to-use-schema-for-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/seo.london\/fr\/"},{"@type":"ListItem","position":2,"name":"How to use Schema for SEO"}]},{"@type":"WebSite","@id":"https:\/\/seo.london\/fi\/#website","url":"https:\/\/seo.london\/fi\/","name":"SEO.London","description":"SEO konzultant a odborn\u00e1 firma v Lond\u00fdn\u011b, Velk\u00e1 Brit\u00e1nie - Lukasz Zelezny","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seo.london\/fi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/a87f13cbf62c630a697ac094314f9e25","name":"Lukasz Zelezny","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/55d18e132c3d0d63f7cd047da2d2a7f805a3392a84a615be5d6dca867281758e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/55d18e132c3d0d63f7cd047da2d2a7f805a3392a84a615be5d6dca867281758e?s=96&d=mm&r=g","caption":"Lukasz Zelezny"},"description":"#1 SEO konzultant \u017eij\u00edc\u00ed v Lond\u00fdn\u011b, kter\u00fd spolupracoval se spole\u010dnostmi jako Zoopla, uSwitch, Mashable, Thomson Reuters a mnoha dal\u0161\u00edmi. Najm\u011bte si Lukasz Zelezny (MCIM, F IDM)","url":"https:\/\/seo.london\/cs\/author\/lukasz-zelezny\/"}]}},"_links":{"self":[{"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/posts\/15179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/comments?post=15179"}],"version-history":[{"count":0,"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/posts\/15179\/revisions"}],"wp:attachment":[{"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/media?parent=15179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/categories?post=15179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/tags?post=15179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}