{"id":15173,"date":"2021-09-17T15:10:46","date_gmt":"2021-09-17T15:10:46","guid":{"rendered":"https:\/\/seo.london\/?p=15173"},"modified":"2022-12-28T10:22:53","modified_gmt":"2022-12-28T10:22:53","slug":"jak-pouzivat-google-trend-k-vyhledavani-klicovych-slov","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/jak-pouzivat-google-trend-k-vyhledavani-klicovych-slov\/","title":{"rendered":"Jak pou\u017e\u00edvat trend Google k vyhled\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Pokud jste n\u011bkdy p\u0159em\u00fd\u0161leli, jak nejl\u00e9pe v\u00e9st <a href=\"https:\/\/seo.london\/cs\/co-jsou-meta-klicova-slova\/\">kl\u00ed\u010dov\u00e9 slovo<\/a> <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/klicove-slovo-research-in-seo\/\">v\u00fdzkum<\/a>, n\u00e1stroje, kter\u00e9 jsou v dne\u0161n\u00edm prost\u0159ed\u00ed digit\u00e1ln\u00edho marketingu k dispozici, to usnad\u0148uj\u00ed v\u00edce ne\u017e kdy jindy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00edm z nich je <a href=\"https:\/\/trends.google.co.in\/trends\/\">Trend Google<\/a>, <a href=\"https:\/\/seo.london\/cs\/eskortni-seo-sluzby\/\">kter\u00fd<\/a> umo\u017e\u0148uje analyzovat data o <a href=\"https:\/\/seo.london\/cs\/jak-najit-klicova-slova-s-vysokym-objemem-a-nizkou-konkurenci\/\">objem vyhled\u00e1v\u00e1n\u00ed<\/a> p\u0159es\u010dasy v konkr\u00e9tn\u00edm term\u00ednu v r\u016fzn\u00fdch zem\u011bpisn\u00fdch oblastech. <a href=\"https:\/\/seo.london\/cs\/seo-pro-konkretni-zemi\/\">zem\u011b<\/a> a regionu. M\u016f\u017eete tak\u00e9 porovnat nastupuj\u00edc\u00ed term\u00edny se zaveden\u00fdmi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V tomto \u010dl\u00e1nku se budeme zab\u00fdvat t\u00edm, jak pou\u017e\u00edvat slu\u017ebu Google Trends k vyhled\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov. Je to skv\u011bl\u00fd zp\u016fsob, jak zjistit <a href=\"https:\/\/seo.london\/cs\/budovani-odkazu-jak-co-delat-donts\/\">co<\/a> lid\u00e9 hledaj\u00ed a co cht\u011bj\u00ed od sv\u00fdch <a href=\"https:\/\/seo.london\/cs\/jak-provadet-pokrocile-vyhledavani-v-googlu\/\">vyhled\u00e1v\u00e1n\u00ed<\/a> v\u00fdsledky motoru. Trendy Google m\u016f\u017eete vyu\u017e\u00edt tak\u00e9 jako inspiraci p\u0159i vytv\u00e1\u0159en\u00ed sv\u00fdch webov\u00fdch str\u00e1nek. <a href=\"https:\/\/seo.london\/cs\/tipy-pro-obsahovy-marketing-pro-zlepseni-seo\/\">obsahov\u00fd marketing<\/a> <a href=\"https:\/\/seo.london\/cs\/londynska-seo-strategie\/\">strategie<\/a> - ale je toho v\u00edc! Pod\u00edvejme se na n\u011bkter\u00e9 funkce, d\u00edky kter\u00fdm jsou trendy Google tak \u00fa\u017easn\u00fdm n\u00e1strojem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-google-trend\"><\/span>Co je trend Google<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-google-trend-k-vyhledavani-klicovych-slov\/#what-is-google-trend\" title=\"Co je trend Google\">Co je trend Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-google-trend-k-vyhledavani-klicovych-slov\/#using-google-trend-for-seo-strategy\" title=\"Vyu\u017eit\u00ed trendu Google pro strategii SEO\">Vyu\u017eit\u00ed trendu Google pro strategii SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-google-trend-k-vyhledavani-klicovych-slov\/#what-is-keyword-research-and-why-do-i-need-to-know-how-to-use-it\" title=\"Co je to v\u00fdzkum kl\u00ed\u010dov\u00fdch slov a pro\u010d pot\u0159ebuji v\u011bd\u011bt, jak ho pou\u017e\u00edvat?\">Co je to v\u00fdzkum kl\u00ed\u010dov\u00fdch slov a pro\u010d pot\u0159ebuji v\u011bd\u011bt, jak ho pou\u017e\u00edvat?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-google-trend-k-vyhledavani-klicovych-slov\/#how-to-use-google-trends-to-find-keywords-for-your-blog-post-or-article\" title=\"Jak pou\u017e\u00edt Google Trends k nalezen\u00ed kl\u00ed\u010dov\u00fdch slov pro v\u00e1\u0161 p\u0159\u00edsp\u011bvek na blogu nebo \u010dl\u00e1nek\">Jak pou\u017e\u00edt Google Trends k nalezen\u00ed kl\u00ed\u010dov\u00fdch slov pro v\u00e1\u0161 p\u0159\u00edsp\u011bvek na blogu nebo \u010dl\u00e1nek<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-google-trend-k-vyhledavani-klicovych-slov\/#search-for-related-keywords\" title=\"Vyhled\u00e1v\u00e1n\u00ed souvisej\u00edc\u00edch kl\u00ed\u010dov\u00fdch slov\">Vyhled\u00e1v\u00e1n\u00ed souvisej\u00edc\u00edch kl\u00ed\u010dov\u00fdch slov<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-google-trend-k-vyhledavani-klicovych-slov\/#trending-topics-and-prediction\" title=\"Trendy t\u00e9mata a p\u0159edpov\u011bdi\">Trendy t\u00e9mata a p\u0159edpov\u011bdi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-google-trend-k-vyhledavani-klicovych-slov\/#choose-a-specific-location-to-focus-on-when-using-google-trends-for-seo\" title=\"Zvolte si konkr\u00e9tn\u00ed m\u00edsto, na kter\u00e9 se chcete zam\u011b\u0159it p\u0159i pou\u017e\u00edv\u00e1n\u00ed trend\u016f Google pro SEO!\">Zvolte si konkr\u00e9tn\u00ed m\u00edsto, na kter\u00e9 se chcete zam\u011b\u0159it p\u0159i pou\u017e\u00edv\u00e1n\u00ed trend\u016f Google pro SEO!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-google-trend-k-vyhledavani-klicovych-slov\/#why-should-you-care-about-the-keywords-that-are-trending-in-your-industry\" title=\"Pro\u010d byste se m\u011bli zaj\u00edmat o kl\u00ed\u010dov\u00e1 slova, kter\u00e1 jsou ve va\u0161em oboru trendy?\">Pro\u010d byste se m\u011bli zaj\u00edmat o kl\u00ed\u010dov\u00e1 slova, kter\u00e1 jsou ve va\u0161em oboru trendy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-google-trend-k-vyhledavani-klicovych-slov\/#conclusion\" title=\"Z\u00e1v\u011br\">Z\u00e1v\u011br<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Google trend je n\u00e1stroj, kter\u00fd umo\u017e\u0148uje porovnat popularitu jak\u00e9hokoli vyhled\u00e1van\u00e9ho v\u00fdrazu v \u010dase. Je skv\u011bl\u00fd pro z\u00edsk\u00e1n\u00ed p\u0159edstavy o tom, kolikr\u00e1t lid\u00e9 hledaj\u00ed konkr\u00e9tn\u00ed v\u00fdrazy ve va\u0161em oboru, co\u017e m\u016f\u017ee pomoci p\u0159i hled\u00e1n\u00ed. <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-semrush-pro-vyzkum-klicovych-slov\/\">vyhled\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov<\/a> a <a href=\"https:\/\/seo.london\/cs\/obsah-marketing-seo-sluzby\/\">obsah<\/a> <a href=\"https:\/\/seo.london\/cs\/jak-prijit-s-napady-na-blog\/\">n\u00e1pady<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trend Google za\u010dal jako zp\u016fsob, jak uk\u00e1zat, jak popul\u00e1rn\u00ed jsou hledan\u00e9 v\u00fdrazy ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed spole\u010dnosti Google, ale pozd\u011bji jej roz\u0161\u00ed\u0159il a umo\u017enil v\u00e1m porovnat jak\u00e1koli dv\u011b vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"using-google-trend-for-seo-strategy\"><\/span>Vyu\u017eit\u00ed trendu Google pro strategii SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google trend je n\u00e1stroj, kter\u00fd umo\u017e\u0148uje zjistit, co lid\u00e9 hledaj\u00ed a jak \u010dasto. Pokud jde o <a href=\"https:\/\/seo.london\/cs\/\">SEO<\/a>, co\u017e m\u016f\u017ee b\u00fdt velmi <a href=\"https:\/\/seo.london\/cs\/aktualizace-uzitecneho-obsahu\/\">u\u017eite\u010dn\u00e9<\/a> p\u0159i hled\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov a fr\u00e1z\u00ed, kter\u00e9 by va\u0161e c\u00edlov\u00e1 skupina mohla hledat p\u0159i hled\u00e1n\u00ed na internetu. D\u00edky spr\u00e1vn\u00fdm \u00fadaj\u016fm z trend\u016f Google budete moci sn\u00e1ze optimalizovat obsah sv\u00fdch str\u00e1nek a tak\u00e9 budovat relevantn\u011bj\u0161\u00ed zp\u011btn\u00e9 odkazy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-keyword-research-and-why-do-i-need-to-know-how-to-use-it\"><\/span>Co je to v\u00fdzkum kl\u00ed\u010dov\u00fdch slov a pro\u010d pot\u0159ebuji v\u011bd\u011bt, jak ho pou\u017e\u00edvat?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">V\u00fdzkum kl\u00ed\u010dov\u00fdch slov<\/a> je krok v procesu optimalizace pro vyhled\u00e1va\u010de, kter\u00fd v\u00e1m pom\u016f\u017ee zjistit, jak\u00e1 kl\u00ed\u010dov\u00e1 slova va\u0161e c\u00edlov\u00e1 skupina pou\u017e\u00edv\u00e1, kdy\u017e hled\u00e1 produkt nebo slu\u017ebu podobnou t\u00e9 va\u0161\u00ed. Tyto konkr\u00e9tn\u00ed v\u00fdrazy a fr\u00e1ze pak m\u016f\u017eete vyu\u017e\u00edt na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch s c\u00edlem zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost prost\u0159ednictv\u00edm organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-to-use-google-trends-to-find-keywords-for-your-blog-post-or-article\"><\/span>Jak pou\u017e\u00edt Google Trends k nalezen\u00ed kl\u00ed\u010dov\u00fdch slov pro v\u00e1\u0161 p\u0159\u00edsp\u011bvek na blogu nebo \u010dl\u00e1nek<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Prvn\u00edm krokem ka\u017ed\u00e9 SEO kampan\u011b je pr\u016fzkum kl\u00ed\u010dov\u00fdch slov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Pr\u016fzkum kl\u00ed\u010dov\u00fdch slov v\u00e1m pom\u016f\u017ee zjistit, jak\u00e9 v\u00fdrazy va\u0161e publikum p\u0159i vyhled\u00e1v\u00e1n\u00ed na internetu hled\u00e1, a umo\u017en\u00ed v\u00e1m podle toho optimalizovat obsah va\u0161ich webov\u00fdch str\u00e1nek. V tomto procesu mohou b\u00fdt u\u017eite\u010dn\u00fdm n\u00e1strojem Google Trends, proto\u017ee ukazuj\u00ed, jak popul\u00e1rn\u00ed jsou r\u016fzn\u00e1 t\u00e9mata v pr\u016fb\u011bhu \u010dasu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete-li naj\u00edt nejlep\u0161\u00ed mo\u017en\u00e1 kl\u00ed\u010dov\u00e1 slova, kter\u00e1 p\u0159ivedou n\u00e1v\u0161t\u011bvnost k va\u0161\u00ed <a href=\"https:\/\/seo.london\/cs\/jsou-blogy-dobre-pro-seo\/\">blog<\/a> nebo \u010dl\u00e1nek, za\u010dn\u011bte zad\u00e1n\u00edm n\u011bkolika n\u00e1pad\u016f do vyhled\u00e1vac\u00edho \u0159\u00e1dku Google Trends. M\u016f\u017eete pou\u017e\u00edt konkr\u00e9tn\u00ed slova souvisej\u00edc\u00ed s t\u00edm, o \u010dem chcete ps\u00e1t, ale nezapome\u0148te: \u010d\u00edm obecn\u011bj\u0161\u00ed a z\u00e1kladn\u011bj\u0161\u00ed v\u00fdraz zvol\u00edte, t\u00edm v\u011bt\u0161\u00ed objem v\u00fdsledk\u016f s n\u00edm bude spojen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"search-for-related-keywords\"><\/span>Vyhled\u00e1v\u00e1n\u00ed souvisej\u00edc\u00edch kl\u00ed\u010dov\u00fdch slov<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">K vyhled\u00e1v\u00e1n\u00ed souvisej\u00edc\u00edch kl\u00ed\u010dov\u00fdch slov m\u016f\u017eeme pou\u017e\u00edt slu\u017ebu Google Trends. Je to stejn\u00e9 jako pou\u017eit\u00ed funkce \"souvisej\u00edc\u00ed\" na obl\u00edben\u00e9 webov\u00e9 str\u00e1nce. Budete se cht\u00edt pod\u00edvat na n\u011bkolik r\u016fzn\u00fdch v\u011bc\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Co lid\u00e9 pr\u00e1v\u011b te\u010f hledaj\u00ed? -Existuj\u00ed n\u011bjak\u00e9 sez\u00f3nn\u00ed trendy? Existuj\u00ed n\u011bjak\u00e9 n\u00e1r\u016fsty ve vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 by mohly b\u00fdt relevantn\u00ed pro v\u00e1s a va\u0161i firmu? <a href=\"https:\/\/seo.london\/cs\/proc-se-moje-firma-nezobrazuje-na-mapach-google\/\">podnik\u00e1n\u00ed<\/a>?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"trending-topics-and-prediction\"><\/span>Trendy t\u00e9mata a p\u0159edpov\u011bdi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dadaje shrom\u00e1\u017ed\u011bn\u00e9 v r\u00e1mci slu\u017eby Google Trends vych\u00e1zej\u00ed z objemu vyhled\u00e1v\u00e1n\u00ed ur\u010dit\u00e9ho v\u00fdrazu.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dadaje o t\u00e9matech se obnovuj\u00ed denn\u011b, ale n\u00e1stroj m\u016f\u017eete nav\u0161t\u011bvovat tak \u010dasto, jak pot\u0159ebujete, abyste byli v obraze. <a href=\"https:\/\/seo.london\/cs\/primet-google-aby-ve-vysledcich-vyhledavani-zobrazoval-datum-zverejneni\/\">datum<\/a> se zm\u011bnami v \u010dase.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vyhled\u00e1v\u00e1n\u00ed je relativn\u00ed a je d\u016fle\u017eit\u00e9, abyste se nenechali chytit do situace, kdy se srovn\u00e1v\u00e1te s velmi <a href=\"https:\/\/seo.london\/cs\/nejoblibenejsi-klicova-slova-ve-vyhledavacich\/\">obl\u00edben\u00e1 kl\u00ed\u010dov\u00e1 slova<\/a> kter\u00e9 maj\u00ed miliony vyhled\u00e1v\u00e1n\u00ed m\u011bs\u00ed\u010dn\u011b, zat\u00edmco va\u0161e webov\u00e9 str\u00e1nky maj\u00ed dobr\u00fd v\u00fdkon pouze pro mnohem m\u00e9n\u011b konkuren\u010dn\u00ed v\u00fdrazy. M\u00edsto toho je lep\u0161\u00ed porovnat objem vyhled\u00e1v\u00e1n\u00ed s podobn\u00fdmi weby nebo konkurenty v r\u00e1mci va\u0161eho oborov\u00e9ho segmentu.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"choose-a-specific-location-to-focus-on-when-using-google-trends-for-seo\"><\/span>Zvolte si konkr\u00e9tn\u00ed m\u00edsto, na kter\u00e9 se chcete zam\u011b\u0159it p\u0159i pou\u017e\u00edv\u00e1n\u00ed trend\u016f Google pro SEO!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u016f\u017eete se pod\u00edvat na sv\u00e9 <a href=\"https:\/\/seo.london\/cs\/vyuziti-online-recenzi\/\">m\u00edstn\u00ed<\/a> oblasti nebo si vyberte obl\u00edbenou lokalitu a zjist\u011bte, kter\u00e1 kl\u00ed\u010dov\u00e1 slova jsou v dan\u00e9 oblasti trendov\u00e1. Pokud byste nap\u0159\u00edklad cht\u011bli zv\u00fd\u0161it <a href=\"https:\/\/seo.london\/cs\/jak-zvysit-navstevnost-webovych-stranek-prostrednictvim-seo\/\">n\u00e1v\u0161t\u011bvnost webov\u00fdch str\u00e1nek<\/a> z <a href=\"https:\/\/seo.london\/cs\/digitalni-marketingova-agentura-v-londyne\/\">Lond\u00fdn<\/a> u\u017eivatel\u016f, m\u016f\u017eete pou\u017e\u00edt trendy Google, abyste zjistili, co lid\u00e9 v tomto m\u011bst\u011b hledaj\u00ed, a teprve pot\u00e9 vytvo\u0159it sv\u016fj web. <a href=\"https:\/\/seo.london\/cs\/marketing-obsahu-seo\/\">strategie obsahu<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pokud byste cht\u011bli roz\u0161\u00ed\u0159it hled\u00e1n\u00ed a vz\u00edt v \u00favahu celou Velkou Brit\u00e1nii, zadejte do pol\u00ed\u010dka pod mapou v prav\u00e9m horn\u00edm rohu str\u00e1nky \"United Kingdom nebo UK\". M\u011bjte na pam\u011bti, \u017ee p\u0159\u00edli\u0161 mnoho v\u00fdsledk\u016f m\u016f\u017ee zaplavit obrazovku \u00fadaji, tak\u017ee p\u0159i zah\u00e1jen\u00ed pr\u00e1ce s t\u00edmto n\u00e1strojem m\u016f\u017ee b\u00fdt nejlep\u0161\u00ed pou\u017e\u00edvat pouze \u0161irok\u00e9 lokality.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why-should-you-care-about-the-keywords-that-are-trending-in-your-industry\"><\/span>Pro\u010d byste se m\u011bli zaj\u00edmat o kl\u00ed\u010dov\u00e1 slova, kter\u00e1 jsou ve va\u0161em oboru trendy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kl\u00ed\u010dov\u00e1 slova, na kter\u00e1 se chcete zam\u011b\u0159it, jsou ta, kter\u00e1 lid\u00e9 vyhled\u00e1vaj\u00ed \u010dast\u011bji. Pokud trend roste, znamen\u00e1 to, \u017ee existuje <a href=\"https:\/\/seo.london\/cs\/jak-zvysit-navstevnost-svych-webovych-stranek-bez-seo\/\">zv\u00fd\u0161it<\/a> popt\u00e1vka po informac\u00edch t\u00fdkaj\u00edc\u00edch se va\u0161eho t\u00e9matu nebo odv\u011btv\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Slu\u017eba Google Trends funguje tak, \u017ee zobrazuje popularitu v \u010dase a um\u00edst\u011bn\u00ed jak\u00e9hokoli kl\u00ed\u010dov\u00e9ho slova. To usnad\u0148uje pr\u00e1ci, pokud si nejste jisti, jakou p\u0159esnou fr\u00e1zi m\u016f\u017ee n\u011bkdo hledat, kdy\u017e zad\u00e1 n\u011bco do Googlu v souvislosti s va\u0161\u00edm obsahem. Poskytuje tak\u00e9 p\u0159ehled o tom, kde lid\u00e9 pou\u017e\u00edvaj\u00ed ur\u010dit\u00e9 v\u00fdrazy nej\u010dast\u011bji, co\u017e m\u016f\u017ee pomoci ur\u010dit, jak by se m\u00edstn\u00ed podniky m\u011bly propagovat na internetu na z\u00e1klad\u011b zvolen\u00e9ho v\u00fdklenku\/oboru, aby m\u011bly v\u011bt\u0161\u00ed \u0161anci b\u00fdt nalezeny prost\u0159ednictv\u00edm relevantn\u00edch vyhled\u00e1v\u00e1n\u00ed prov\u00e1d\u011bn\u00fdch v r\u00e1mci zem\u011bpisn\u00fdch hranic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><strong>Z\u00e1v\u011br<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Trends je n\u00e1stroj, kter\u00fd m\u016f\u017eete pou\u017e\u00edt k vyhled\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov a zji\u0161t\u011bn\u00ed jejich trend\u016f. Umo\u017e\u0148uje tak\u00e9 porovnat popularitu r\u016fzn\u00fdch slov nebo fr\u00e1z\u00ed v \u010dase, m\u00edst\u011b a jazyce. M\u016f\u017eete se dokonce pod\u00edvat na data z konkr\u00e9tn\u00edch zem\u00ed, pokud chcete z\u00edskat v\u00edce lokalizovan\u00fdch informac\u00ed o tom, co lid\u00e9 v t\u011bchto oblastech vyhled\u00e1vaj\u00ed online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V tomto p\u0159\u00edsp\u011bvku v\u00e1m poskytneme n\u011bkolik tip\u016f, jak tento v\u00fdkonn\u00fd zdroj pou\u017e\u00edvat, a tak\u00e9 p\u0159\u00edklad, jak se to d\u011bl\u00e1 .Jestli je n\u011bco, co v\u00edme od <a href=\"https:\/\/seo.london\/cs\/co-jsou-signaly-zkusenosti-se-strankami\/\">zku\u0161enosti<\/a>, je to, \u017ee pochopen\u00ed va\u0161\u00ed z\u00e1kaznick\u00e9 z\u00e1kladny bude m\u00edt z\u00e1sadn\u00ed v\u00fdznam p\u0159i implementaci strategi\u00ed SEO, jako je pr\u016fzkum kl\u00ed\u010dov\u00fdch slov.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pokud jste n\u011bkdy p\u0159em\u00fd\u0161leli, jak nejl\u00e9pe prov\u00e1d\u011bt pr\u016fzkum kl\u00ed\u010dov\u00fdch slov, n\u00e1stroje, kter\u00e9 jsou v dne\u0161n\u00edm prost\u0159ed\u00ed digit\u00e1ln\u00edho marketingu k dispozici, v\u00e1m to usnadn\u00ed v\u00edce ne\u017e kdy jindy. Jedn\u00edm z nich je Google Trend, kter\u00fd umo\u017e\u0148uje analyzovat \u00fadaje o objemu vyhled\u00e1v\u00e1n\u00ed nad\u010das\u016f na ur\u010dit\u00fd v\u00fdraz v r\u016fzn\u00fdch zem\u011bpisn\u00fdch oblastech podle zem\u00ed a region\u016f. M\u016f\u017eete si tak [...]<\/p>","protected":false},"author":6,"featured_media":15174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-15173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Use Google Trend To Find Keywords - SEO.London<\/title>\n<meta name=\"description\" content=\"If you\u2019ve ever wondered how best to conduct keyword research, the tools that are available in today&#039;s digital marketing environment make it easier than\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-google-trend-k-vyhledavani-klicovych-slov\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Use Google Trend To Find Keywords\" \/>\n<meta property=\"og:description\" content=\"If you\u2019ve ever wondered how best to conduct keyword research, the tools that are available in today&#039;s digital marketing environment make it easier than\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/cs\/jak-pouzivat-google-trend-k-vyhledavani-klicovych-slov\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-17T15:10:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T10:22:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/09\/google-trends.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"530\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Jak pou\u017e\u00edvat Google Trend k vyhled\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov - 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Najm\u011bte si Lukasz Zelezny (MCIM, F IDM)","url":"https:\/\/seo.london\/cs\/author\/lukasz-zelezny\/"}]}},"_links":{"self":[{"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/posts\/15173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/comments?post=15173"}],"version-history":[{"count":0,"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/posts\/15173\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/media\/15174"}],"wp:attachment":[{"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/media?parent=15173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/categories?post=15173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/tags?post=15173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}