{"id":14911,"date":"2021-08-19T14:33:29","date_gmt":"2021-08-19T14:33:29","guid":{"rendered":"https:\/\/seo.london\/?p=14911"},"modified":"2022-12-28T10:27:09","modified_gmt":"2022-12-28T10:27:09","slug":"jak-pouzivat-znaceni-schematu-pro-seo","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/jak-pouzivat-znaceni-schematu-pro-seo\/","title":{"rendered":"Jak pou\u017e\u00edvat zna\u010dku Schema pro SEO"},"content":{"rendered":"<p style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-schema-pro-seo\/\">Sch\u00e9ma<\/a> je zp\u016fsob, jak zv\u00fdraznit sch\u00e9ma va\u0161ich webov\u00fdch str\u00e1nek. Sch\u00e9mata umo\u017en\u00ed <a href=\"https:\/\/seo.london\/cs\/jak-provadet-pokrocile-vyhledavani-v-googlu\/\">vyhled\u00e1v\u00e1n\u00ed<\/a> vyhled\u00e1va\u010de, jako je Google a <a href=\"https:\/\/seo.london\/cs\/webove-stranky-nejsou-indexovany-ve-vyhledavani-bings\/\">Bing<\/a> l\u00e9pe porozum\u011bt <a href=\"https:\/\/seo.london\/cs\/budovani-odkazu-jak-co-delat-donts\/\">co<\/a> o va\u0161ich str\u00e1nk\u00e1ch, co\u017e vede k vy\u0161\u0161\u00edmu hodnocen\u00ed v SERPS. V tomto <a href=\"https:\/\/seo.london\/cs\/jsou-blogy-dobre-pro-seo\/\">blog<\/a> se budeme zab\u00fdvat \u0161esti v\u011bcmi, kter\u00e9 pot\u0159ebujete v\u011bd\u011bt o zna\u010dk\u00e1ch sch\u00e9matu pro <a href=\"https:\/\/seo.london\/cs\/\">SEO<\/a>: co to je, jak funguje, jak byste ho m\u011bli implementovat na sv\u00e9 str\u00e1nky, kdy je sch\u00e9ma d\u016fle\u017eit\u00e9, pro\u010d je sch\u00e9ma d\u016fle\u017eit\u00e9 a pom\u00e1h\u00e1 sch\u00e9ma SEO?<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"what-is-schema-markup-for-seo-and-why-do-i-need-it\"><\/span>Co je zna\u010dka Schema pro SEO a pro\u010d ji pot\u0159ebuji?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-znaceni-schematu-pro-seo\/#what-is-schema-markup-for-seo-and-why-do-i-need-it\" title=\"Co je zna\u010dka Schema pro SEO a pro\u010d ji pot\u0159ebuji?\">Co je zna\u010dka Schema pro SEO a pro\u010d ji pot\u0159ebuji?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-znaceni-schematu-pro-seo\/#how-to-create-a-schema-markup-website-map\" title=\"Jak vytvo\u0159it mapu webov\u00fdch str\u00e1nek se zna\u010dkou sch\u00e9matu\">Jak vytvo\u0159it mapu webov\u00fdch str\u00e1nek se zna\u010dkou sch\u00e9matu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-znaceni-schematu-pro-seo\/#why-you-should-use-googles-structured-data-testing-tool-kit\" title=\"Pro\u010d byste m\u011bli pou\u017e\u00edvat sadu n\u00e1stroj\u016f Google pro testov\u00e1n\u00ed strukturovan\u00fdch dat?\">Pro\u010d byste m\u011bli pou\u017e\u00edvat sadu n\u00e1stroj\u016f Google pro testov\u00e1n\u00ed strukturovan\u00fdch dat?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-znaceni-schematu-pro-seo\/#how-to-implement-the-correct-metadata-in-your-html-code\" title=\"Jak implementovat spr\u00e1vn\u00e1 metadata do k\u00f3du HTML\">Jak implementovat spr\u00e1vn\u00e1 metadata do k\u00f3du HTML<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-znaceni-schematu-pro-seo\/#the-importance-of-using-keywords-descriptions-and-other-headings-when-implementing-schema-markup-on-your-site-can\" title=\"D\u016fle\u017eitost pou\u017e\u00edv\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov, popis\u016f a dal\u0161\u00edch nadpis\u016f p\u0159i implementaci zna\u010dek sch\u00e9matu na va\u0161em webu m\u016f\u017ee b\u00fdt n\u00e1sleduj\u00edc\u00ed\">D\u016fle\u017eitost pou\u017e\u00edv\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov, popis\u016f a dal\u0161\u00edch nadpis\u016f p\u0159i implementaci zna\u010dek sch\u00e9matu na va\u0161em webu m\u016f\u017ee b\u00fdt n\u00e1sleduj\u00edc\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-znaceni-schematu-pro-seo\/#what-are-some-examples-of-websites-with-good-schemas-that-you-can-look-at-for-inspiration-or-tips-on-implementation\" title=\"Jak\u00e9 jsou p\u0159\u00edklady webov\u00fdch str\u00e1nek s dobr\u00fdmi sch\u00e9maty, na kter\u00e9 se m\u016f\u017eete pod\u00edvat pro inspiraci nebo tipy na implementaci?\">Jak\u00e9 jsou p\u0159\u00edklady webov\u00fdch str\u00e1nek s dobr\u00fdmi sch\u00e9maty, na kter\u00e9 se m\u016f\u017eete pod\u00edvat pro inspiraci nebo tipy na implementaci?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/cs\/jak-pouzivat-znaceni-schematu-pro-seo\/#conclusion\" title=\"Z\u00e1v\u011br:\">Z\u00e1v\u011br:<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"user-select: auto;\"><a style=\"user-select: auto;\" href=\"https:\/\/neilpatel.com\/blog\/get-started-using-schema\/\">Ozna\u010den\u00ed Schema<\/a> je forma <a href=\"https:\/\/seo.london\/cs\/strukturovana-data-seo\/\">strukturovan\u00e1 data<\/a> kter\u00fd pom\u00e1h\u00e1 vyhled\u00e1va\u010d\u016fm l\u00e9pe porozum\u011bt <a href=\"https:\/\/seo.london\/cs\/obsah-marketing-seo-sluzby\/\">obsah<\/a> a specifika va\u0161ich webov\u00fdch str\u00e1nek. Zna\u010dky sch\u00e9mat pomohou p\u0159i hodnocen\u00ed SEO, proto\u017ee poskytuj\u00ed cenn\u00e9 informace, jako nap\u0159. <a href=\"https:\/\/seo.london\/cs\/nazev-stranky-seo\/\">n\u00e1zev<\/a>, popis apod., aby vyhled\u00e1va\u010d Google p\u0159i proch\u00e1zen\u00ed <a href=\"https:\/\/seo.london\/cs\/jak-primet-google-aby-rychleji-indexoval-vase-stranky\/\">indexov\u00e1n\u00ed<\/a> va\u0161ich str\u00e1nek. Pomoc\u00ed sch\u00e9matu m\u016f\u017eete tak\u00e9 okam\u017eit\u011b vytvo\u0159it <a href=\"https:\/\/seo.london\/cs\/pomahaji-bohate-uryvky-v-seo\/\">bohat\u00e9 \u00faryvky<\/a> ve vyhled\u00e1va\u010d\u00edch SERP, abyste se na c\u00edlen\u00e1 kl\u00ed\u010dov\u00e1 slova zobrazovali ve vyhled\u00e1va\u010d\u00edch v\u00fd\u0161e.<\/p>\n<p style=\"user-select: auto;\">Pomoc\u00ed sch\u00e9matu m\u016f\u017eete ozna\u010dovat r\u016fzn\u00e9 typy informac\u00ed, nap\u0159\u00edklad recepty, recenze a produkty. M\u016f\u017eete tak\u00e9 vytvo\u0159it sch\u00e9ma pro va\u0161i spole\u010dnost, jako je kalend\u00e1\u0159 ud\u00e1lost\u00ed nebo katalog produkt\u016f, kter\u00e9 lidem usnadn\u00ed naj\u00edt na va\u0161em webu to, co pot\u0159ebuj\u00ed, pokud se necht\u011bj\u00ed prokous\u00e1vat str\u00e1nkami obsahu v\u00edce, ne\u017e je nutn\u00e9.<\/p>\n<p style=\"user-select: auto;\">A\u0165 u\u017e jsou va\u0161e pot\u0159eby v oblasti sch\u00e9mat jak\u00e9koli, zna\u010den\u00ed sch\u00e9mat m\u016f\u017ee b\u00fdt mocn\u00fdm n\u00e1strojem optimalizace a m\u011bli byste zv\u00e1\u017eit jeho vyu\u017eit\u00ed ve sv\u016fj prosp\u011bch.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"how-to-create-a-schema-markup-website-map\"><\/span>Jak vytvo\u0159it mapu webov\u00fdch str\u00e1nek se zna\u010dkou sch\u00e9matu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Mapa webov\u00fdch str\u00e1nek se zna\u010dkami sch\u00e9mat je jednoduch\u00fd, ale \u00fa\u010dinn\u00fd zp\u016fsob, jak spole\u010dnosti Google a dal\u0161\u00edm vyhled\u00e1va\u010d\u016fm sd\u011blit, o \u010dem jsou va\u0161e str\u00e1nky, aby je mohly vhodn\u011bji indexovat. Pro ka\u017edou str\u00e1nku webu, na kter\u00e9 chcete m\u00edt mapy, zad\u00e1te k\u00f3d zna\u010dek sch\u00e9matu (obvykle jednu na str\u00e1nku) a do zdrojov\u00e9ho k\u00f3du p\u0159id\u00e1te text popisu, kter\u00fd popisuje, co se na str\u00e1nce nach\u00e1z\u00ed.<\/p>\n<p style=\"user-select: auto;\">Google a dal\u0161\u00ed vyhled\u00e1va\u010de pak budou pou\u017e\u00edvat zna\u010dku sch\u00e9matu na map\u011b webov\u00fdch str\u00e1nek, aby l\u00e9pe pochopily, jak\u00e9 str\u00e1nky se na nich nach\u00e1zej\u00ed, jak spolu souvisej\u00ed a <a href=\"https:\/\/seo.london\/cs\/eskortni-seo-sluzby\/\">kter\u00fd<\/a> obsah je d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e ostatn\u00ed - pom\u00e1h\u00e1 t\u011bmto vyhled\u00e1va\u010d\u016fm naj\u00edt p\u0159esn\u011b to, co pot\u0159ebuj\u00ed, mnohem rychleji.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"why-you-should-use-googles-structured-data-testing-tool-kit\"><\/span>Pro\u010d byste m\u011bli pou\u017e\u00edvat sadu n\u00e1stroj\u016f Google pro testov\u00e1n\u00ed strukturovan\u00fdch dat?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Sada n\u00e1stroj\u016f pro testov\u00e1n\u00ed strukturovan\u00fdch dat spole\u010dnosti Google je n\u00e1stroj pro validaci zna\u010dek sch\u00e9mat ve vyhled\u00e1va\u010d\u00edch, kter\u00fd v\u00e1m pom\u016f\u017ee identifikovat probl\u00e9my s k\u00f3dem sch\u00e9matu a poskytne n\u00e1vrhy na jejich odstran\u011bn\u00ed. Umo\u017en\u00ed v\u00e1m tak\u00e9 naj\u00edt p\u0159\u00edle\u017eitosti, kde se sch\u00e9ma nemus\u00ed pou\u017e\u00edvat, ale mohlo by b\u00fdt p\u0159\u00ednosem pro v\u00fdsledek str\u00e1nky ve vyhled\u00e1v\u00e1n\u00ed Google.<\/p>\n<p style=\"user-select: auto;\">Proveden\u00ed tohoto testu p\u0159ed odesl\u00e1n\u00edm webu k indexaci m\u016f\u017ee omezit ru\u010dn\u00ed <a href=\"https:\/\/seo.london\/cs\/mistni-seo-recenze\/\">recenze<\/a> \u010das a rychle v\u00e1m pom\u016f\u017ee <a href=\"https:\/\/seo.london\/cs\/jak-odeslat-sve-stranky-na-google\/\">odeslat<\/a> str\u00e1nky s validovan\u00fdm sch\u00e9matem pro Google. Stoj\u00ed za zm\u00ednku, \u017ee zna\u010dka sch\u00e9matu nen\u00ed hodnot\u00edc\u00edm faktorem, ale pom\u00e1h\u00e1 zlep\u0161it celkov\u00e9 vyhled\u00e1v\u00e1n\u00ed. <a href=\"https:\/\/seo.london\/cs\/co-jsou-signaly-zkusenosti-se-strankami\/\">zku\u0161enosti<\/a> pro lidi hledaj\u00edc\u00ed v Googlu.<\/p>\n<p style=\"user-select: auto;\">Nap\u0159\u00edklad kdy\u017e n\u011bkdo hled\u00e1 na mobilu a klikne z karuselu novinek na str\u00e1nku <a href=\"https:\/\/seo.london\/cs\/seo-agentura-v-londyne\/\">top<\/a> jejich <a href=\"https:\/\/seo.london\/cs\/mistni-obchodni-hovory\/\">telefon<\/a> obrazovky, sch\u00e9ma n\u00e1m pom\u00e1h\u00e1 zobrazit v\u00edce informac\u00ed o tom, kdo vytvo\u0159il nebo sd\u00edlel obsah, kter\u00fd si prohl\u00ed\u017eej\u00ed. Zna\u010den\u00ed Schema n\u00e1m tak\u00e9 pom\u016f\u017ee poskytnout profily autora na soci\u00e1ln\u00edch s\u00edt\u00edch a viditeln\u00fd odkaz na jeho kontaktn\u00ed str\u00e1nku, pokud ji m\u00e1.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"how-to-implement-the-correct-metadata-in-your-html-code\"><\/span>Jak implementovat spr\u00e1vn\u00e1 metadata do k\u00f3du HTML<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Zna\u010dky sch\u00e9mat mohou poskytovat informace o sch\u00e9matech webov\u00fdm vyhled\u00e1va\u010d\u016fm, nap\u0159. <a style=\"user-select: auto;\" href=\"https:\/\/yoast.com\/what-is-googlebot\/\">Googlebot<\/a>. Vyhled\u00e1va\u010de pou\u017e\u00edvaj\u00ed toto sch\u00e9ma, aby l\u00e9pe pochopily, jak obsah webov\u00e9 str\u00e1nky souvis\u00ed s okoln\u00edm kontextem.<\/p>\n<p style=\"user-select: auto;\">Google doporu\u010duje pou\u017e\u00edvat sch\u00e9ma pro <a href=\"https:\/\/seo.london\/cs\/jak-psat-clanky-optimalizovane-pro-seo\/\">\u010dl\u00e1nky<\/a> na blogy nebo zpravodajsk\u00e9 weby s aktu\u00e1ln\u00edmi informacemi od report\u00e9r\u016f o aktu\u00e1ln\u00edch ud\u00e1lostech. Google m\u016f\u017ee toto sch\u00e9ma pou\u017e\u00edvat k r\u016fzn\u00fdm \u00fa\u010del\u016fm, v\u010detn\u011b poskytov\u00e1n\u00ed informac\u00ed o autorovi nebo pr\u00e1ce na vyhled\u00e1v\u00e1n\u00ed obsahu a navigaci.<\/p>\n<p style=\"user-select: auto;\">Existuj\u00ed r\u016fzn\u00e9 typy zna\u010dek sch\u00e9mat, kter\u00e9 m\u016f\u017eete na sv\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edt: M\u016f\u017eete pou\u017e\u00edt: obousm\u011brn\u00e9 sch\u00e9ma HTML, mikrodata, <a style=\"user-select: auto;\" href=\"https:\/\/json-ld.org\/\">JSON-LD<\/a>, ale my se zam\u011b\u0159\u00edme na schema.org. <a href=\"https:\/\/seo.london\/cs\/klicova-slova-seo-pro-nemovitosti\/\">vlastnosti<\/a> kter\u00e9 lze pou\u017e\u00edt k poskytov\u00e1n\u00ed strukturovan\u00fdch dat o va\u0161em obsahu nebo jin\u00fdch webov\u00fdch str\u00e1nk\u00e1ch, na kter\u00e9 odkazujete z t\u011bla webov\u00e9 str\u00e1nky.<\/p>\n<p style=\"user-select: auto;\">Schema.org se v\u0161ak neomezuje pouze na pou\u017eit\u00ed pro \u00fa\u010dely SEO - pom\u00e1h\u00e1 tak\u00e9 vyhled\u00e1va\u010d\u016fm a robot\u016fm p\u0159i indexov\u00e1n\u00ed informac\u00ed nalezen\u00fdch na str\u00e1nk\u00e1ch, \u010d\u00edm\u017e je \u010din\u00ed l\u00e9pe objeviteln\u00fdmi.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"the-importance-of-using-keywords-descriptions-and-other-headings-when-implementing-schema-markup-on-your-site-can\"><\/span>D\u016fle\u017eitost pou\u017e\u00edv\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov, popis\u016f a dal\u0161\u00edch nadpis\u016f p\u0159i implementaci zna\u010dek sch\u00e9matu na va\u0161em webu m\u016f\u017ee b\u00fdt n\u00e1sleduj\u00edc\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">To nelze dostate\u010dn\u011b zd\u016fraznit. Proto je zna\u010den\u00ed sch\u00e9mat pro SEO tak d\u016fle\u017eit\u00e9, proto\u017ee Googlu \u0159\u00edk\u00e1, o \u010dem va\u0161e str\u00e1nky jsou a jak je nejl\u00e9pe zobrazit. <a href=\"https:\/\/seo.london\/cs\/jak-mohu-zkontrolovat-sve-poradi-seo\/\">hodnost<\/a> v\u00e1s v SERPS.<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\"><a style=\"user-select: auto;\" href=\"https:\/\/moz.com\/learn\/seo\/schema-structured-data\"><strong style=\"user-select: auto;\">Zna\u010dky Schema Markup<\/strong><\/a><strong style=\"user-select: auto;\">:<\/strong> Zna\u010dky, kter\u00e9 se pou\u017e\u00edvaj\u00ed se zna\u010dkami sch\u00e9matu, jsou prvky hlavi\u010dky (h), prvky \u010dl\u00e1nku (article), <a href=\"https:\/\/seo.london\/cs\/proc-se-moje-firma-nezobrazuje-na-mapach-google\/\">podnik\u00e1n\u00ed<\/a> jm\u00e9no nebo <a href=\"https:\/\/seo.london\/cs\/mistni-vyhledavani-bez-fyzicke-adresy\/\">adresa<\/a> (b), typ sch\u00e9matu (<a href=\"https:\/\/seo.london\/cs\/na-co-se-ptat-konzultantu-seo\/\">zeptejte se<\/a>) a id sch\u00e9matu.<\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Kl\u00ed\u010dov\u00e1 slova:<\/strong> Kl\u00ed\u010dov\u00e1 slova obsa\u017een\u00e1 ve zna\u010dk\u00e1ch sch\u00e9matu by m\u011bla b\u00fdt pro v\u00e1\u0161 web prim\u00e1rn\u00ed, proto\u017ee ur\u010duj\u00ed, co Google pova\u017euje na str\u00e1nce za d\u016fle\u017eit\u00e9.<\/li>\n<\/ul>\n<p style=\"user-select: auto;\">Pokud m\u00e1te <a href=\"https:\/\/seo.london\/cs\/seo-sluzby-pro-webove-stranky-elektronickeho-obchodu-2\/\">Elektronick\u00e9 obchodov\u00e1n\u00ed<\/a> obchod, je v\u00edce ne\u017e pravd\u011bpodobn\u00e9, \u017ee to budou va\u0161e hlavn\u00ed kl\u00ed\u010dov\u00e1 slova!<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Popis:<\/strong> Zna\u010dky sch\u00e9matu mohou obsahovat tak\u00e9 popis obsahu. Ten by nem\u011bl m\u00edt v\u00edce ne\u017e 160 znak\u016f, ale z\u00e1le\u017e\u00ed na tom, co v\u0161echno do sch\u00e9matu webu zahrnete, kolik je pot\u0159eba.<\/li>\n<\/ul>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"what-are-some-examples-of-websites-with-good-schemas-that-you-can-look-at-for-inspiration-or-tips-on-implementation\"><\/span>Jak\u00e9 jsou p\u0159\u00edklady webov\u00fdch str\u00e1nek s dobr\u00fdmi sch\u00e9maty, na kter\u00e9 se m\u016f\u017eete pod\u00edvat pro inspiraci nebo tipy na implementaci?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\"><a style=\"user-select: auto;\" href=\"http:\/\/www.google.com\/\"><strong style=\"user-select: auto;\">Google.com<\/strong><\/a><strong style=\"user-select: auto;\"> p\u0159\u00edklad zna\u010den\u00ed sch\u00e9matu:<\/strong><\/p>\n<p style=\"user-select: auto;\">Jedn\u00e1 se pouze o z\u00e1kladn\u00ed sch\u00e9ma, kter\u00e9 v\u0161ak pln\u00ed svou funkci. Google do sch\u00e9matu zahrnuje spoustu informac\u00ed, kter\u00e9 vyhled\u00e1va\u010d\u016fm a u\u017eivatel\u016fm pomohou naj\u00edt to, co na webu hledaj\u00ed. Zobrazuje se tak\u00e9 zna\u010dka title, kter\u00e1 je optimalizov\u00e1na pomoc\u00ed kl\u00ed\u010dov\u00fdch slov o obsahu str\u00e1nky, co\u017e m\u016f\u017ee p\u0159isp\u011bt k optimalizaci pro vyhled\u00e1va\u010de.<\/p>\n<p style=\"user-select: auto;\">Zna\u010den\u00ed sch\u00e9matu na t\u00e9to str\u00e1nce n\u00e1m \u0159\u00edk\u00e1, \u017ee se jedn\u00e1 o p\u0159\u00edsp\u011bvek na blogu, \u017ee m\u00e1 dva autory (Gwendolyn a Joyce), \u017ee datum <a href=\"https:\/\/seo.london\/cs\/primet-google-aby-ve-vysledcich-vyhledavani-zobrazoval-datum-zverejneni\/\">publikace<\/a> byl 27. b\u0159ezna ve 12:00 EST, pod \u010dl\u00e1nkem jsou koment\u00e1\u0159e s celkov\u00fdm po\u010dtem sto osmdes\u00e1ti jedna lid\u00ed, kte\u0159\u00ed se k n\u011bmu dosud vyj\u00e1d\u0159ili, a sch\u00e9ma obsahuje tak\u00e9 zna\u010dky pro SEO, marketing, soci\u00e1ln\u00ed m\u00e9dia a podnik\u00e1n\u00ed.<\/p>\n<p style=\"user-select: auto;\">Tato str\u00e1nka schema.org skv\u011ble obsahuje informace, kter\u00e9 mohou vyu\u017e\u00edt jak vyhled\u00e1va\u010de, tak lid\u00e9, kte\u0159\u00ed hledaj\u00ed, co pot\u0159ebuj\u00ed v\u011bd\u011bt o tomto \u010dl\u00e1nku.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Z\u00e1v\u011br:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Implementace zna\u010dek sch\u00e9mat na va\u0161ich str\u00e1nk\u00e1ch v\u00e1m m\u016f\u017ee pomoci dos\u00e1hnout vy\u0161\u0161\u00edho hodnocen\u00ed v SERPS, ale je tak\u00e9 nutn\u00e9 zajistit, aby byl obsah aktu\u00e1ln\u00ed a d\u00e1val smysl. Nejlep\u0161\u00ed by bylo, kdybyste pou\u017eili n\u00e1stroje jako Schema <a href=\"https:\/\/seo.london\/cs\/vyhledavani-pro-aplikace\/\">Aplikace<\/a>, kter\u00e1 v\u00e1m nejen uk\u00e1\u017ee, jak dob\u0159e si va\u0161e webov\u00e9 str\u00e1nky vedou p\u0159i zav\u00e1d\u011bn\u00ed t\u011bchto osv\u011bd\u010den\u00fdch postup\u016f, ale mohla by v\u00e1m dokonce vygenerovat n\u011bjak\u00e9 nov\u00e9. <a href=\"https:\/\/seo.london\/cs\/jak-prijit-s-napady-na-blog\/\">n\u00e1pady<\/a> t\u00e9mata, o kter\u00fdch chcete publikovat. P\u0159i spr\u00e1vn\u00e9 implementaci SEO <a href=\"https:\/\/seo.london\/cs\/londynska-seo-strategie\/\">strategie<\/a> pou\u017eit\u00ed zna\u010dek sch\u00e9mat m\u016f\u017ee b\u00fdt \u00fa\u010dinn\u00fdm zp\u016fsobem, jak maxim\u00e1ln\u011b vyu\u017e\u00edt optimalizaci pro vyhled\u00e1va\u010de. <a href=\"https:\/\/seo.london\/cs\/online-marketingove-aktivity\/\">\u00fasil\u00ed<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ozna\u010den\u00ed sch\u00e9matu je zp\u016fsob, jak zv\u00fdraznit sch\u00e9ma va\u0161ich webov\u00fdch str\u00e1nek. Sch\u00e9mata umo\u017en\u00ed vyhled\u00e1va\u010d\u016fm, jako je Google a Bing, l\u00e9pe pochopit, o \u010dem v\u00e1\u0161 web je, co\u017e vede k vy\u0161\u0161\u00edmu hodnocen\u00ed v SERPS. V tomto p\u0159\u00edsp\u011bvku na blogu se budeme zab\u00fdvat \u0161esti v\u011bcmi, kter\u00e9 byste m\u011bli v\u011bd\u011bt o zna\u010dkov\u00e1n\u00ed sch\u00e9mat pro SEO: co je to [...]<\/p>","protected":false},"author":6,"featured_media":14912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-14911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Schema Markup for SEO - SEO.London<\/title>\n<meta name=\"description\" content=\"Schema markup is a way to highlight the schema of your website. 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Schemas will allow search engines like Google and Bing to understand better what your site\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/cs\/jak-pouzivat-znaceni-schematu-pro-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-19T14:33:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T10:27:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/08\/How-to-Use-Schema-Markup-for-SEO.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1554\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Jak pou\u017e\u00edvat zna\u010den\u00ed Schema pro SEO - SEO.London","description":"Ozna\u010den\u00ed sch\u00e9matu je zp\u016fsob, jak zv\u00fdraznit sch\u00e9ma va\u0161ich webov\u00fdch str\u00e1nek. Sch\u00e9mata umo\u017en\u00ed vyhled\u00e1va\u010d\u016fm, jako je Google a Bing, l\u00e9pe porozum\u011bt tomu, co v\u00e1\u0161 web obsahuje.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seo.london\/cs\/jak-pouzivat-znaceni-schematu-pro-seo\/","og_locale":"cs_CZ","og_type":"article","og_title":"How to Use Schema Markup for SEO","og_description":"Schema markup is a way to highlight the schema of your website. 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