{"id":14841,"date":"2021-08-17T05:40:03","date_gmt":"2021-08-17T05:40:03","guid":{"rendered":"https:\/\/seo.london\/?p=14841"},"modified":"2022-12-28T10:27:45","modified_gmt":"2022-12-28T10:27:45","slug":"pomahaji-bohate-uryvky-v-seo","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/pomahaji-bohate-uryvky-v-seo\/","title":{"rendered":"Pom\u00e1haj\u00ed bohat\u00e9 \u00faryvky v SEO"},"content":{"rendered":"<p style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/cs\/co-jsou-bohate-uryvky-v-seo\/\">Bohat\u00e9 \u00faryvky<\/a> jsou ji\u017e n\u011bjakou dobu sou\u010d\u00e1st\u00ed SERPu Google. V\u00edte, \u017ee <a href=\"https:\/\/seo.london\/cs\/budovani-odkazu-jak-co-delat-donts\/\">co<\/a> jsou? Pom\u00e1haj\u00ed rich snippets <a href=\"https:\/\/seo.london\/cs\/\">SEO<\/a>? Jak\u00e9 jsou v\u00fdhody pou\u017eit\u00ed bohat\u00fdch v\u00fd\u0148atk\u016f pro v\u00e1\u0161 web? V tomto \u010dl\u00e1nku se budeme zab\u00fdvat t\u011bmito a dal\u0161\u00edmi ot\u00e1zkami, abychom l\u00e9pe porozum\u011bli bohat\u00fdm v\u00fd\u0148atk\u016fm.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"what-are-rich-snippets-and-how-do-they-work\"><\/span>Co jsou bohat\u00e9 \u00faryvky a jak funguj\u00ed?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/pomahaji-bohate-uryvky-v-seo\/#what-are-rich-snippets-and-how-do-they-work\" title=\"Co jsou bohat\u00e9 \u00faryvky a jak funguj\u00ed?\">Co jsou bohat\u00e9 \u00faryvky a jak funguj\u00ed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/pomahaji-bohate-uryvky-v-seo\/#why-are-rich-snippets-important-for-seo\" title=\"Pro\u010d jsou bohat\u00e9 \u00faryvky d\u016fle\u017eit\u00e9 pro SEO\">Pro\u010d jsou bohat\u00e9 \u00faryvky d\u016fle\u017eit\u00e9 pro SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/pomahaji-bohate-uryvky-v-seo\/#do-they-help-with-ranking-in-google-search-engine-results\" title=\"Pom\u00e1haj\u00ed s um\u00edst\u011bn\u00edm ve v\u00fdsledc\u00edch vyhled\u00e1va\u010de Google\">Pom\u00e1haj\u00ed s um\u00edst\u011bn\u00edm ve v\u00fdsledc\u00edch vyhled\u00e1va\u010de Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/cs\/pomahaji-bohate-uryvky-v-seo\/#rich-snippet-optimization-tips\" title=\"Tipy pro optimalizaci bohat\u00e9ho \u00faryvku\">Tipy pro optimalizaci bohat\u00e9ho \u00faryvku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/cs\/pomahaji-bohate-uryvky-v-seo\/#ways-to-optimize-your-site-for-better-seo-with-the-use-of-rich-snippets\" title=\"Zp\u016fsoby optimalizace webu pro lep\u0161\u00ed SEO pomoc\u00ed bohat\u00fdch \u00faryvk\u016f (Rich Snippets)\">Zp\u016fsoby optimalizace webu pro lep\u0161\u00ed SEO pomoc\u00ed bohat\u00fdch \u00faryvk\u016f (Rich Snippets)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/cs\/pomahaji-bohate-uryvky-v-seo\/#common-mistakes-in-implementing-rich-snippets\" title=\"B\u011b\u017en\u00e9 chyby p\u0159i implementaci bohat\u00fdch \u00faryvk\u016f\">B\u011b\u017en\u00e9 chyby p\u0159i implementaci bohat\u00fdch \u00faryvk\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/cs\/pomahaji-bohate-uryvky-v-seo\/#final-thoughts-and-tips-to-implement-them-correctly\" title=\"Z\u00e1v\u011bre\u010dn\u00e9 my\u0161lenky a tipy pro jejich spr\u00e1vnou implementaci.\">Z\u00e1v\u011bre\u010dn\u00e9 my\u0161lenky a tipy pro jejich spr\u00e1vnou implementaci.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/cs\/pomahaji-bohate-uryvky-v-seo\/#tips-to-implement-rich-snippets-correctly\" title=\"Tipy pro spr\u00e1vnou implementaci bohat\u00fdch \u00faryvk\u016f\">Tipy pro spr\u00e1vnou implementaci bohat\u00fdch \u00faryvk\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/cs\/pomahaji-bohate-uryvky-v-seo\/#conclusion\" title=\"Z\u00e1v\u011br\">Z\u00e1v\u011br<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"user-select: auto;\">Rich snippets jsou dobr\u00fdm zp\u016fsobem, jak vyhled\u00e1va\u010d\u016fm uk\u00e1zat v\u00edce informac\u00ed o webov\u00fdch str\u00e1nk\u00e1ch, kter\u00e9 najdou prost\u0159ednictv\u00edm <a href=\"https:\/\/seo.london\/cs\/jak-provadet-pokrocile-vyhledavani-v-googlu\/\">vyhled\u00e1v\u00e1n\u00ed<\/a> a p\u0159im\u011bt je, aby klikli na reklamu nebo nav\u0161t\u00edvili va\u0161e str\u00e1nky m\u00edsto str\u00e1nek <a style=\"user-select: auto;\" href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33882\/How-Even-YOU-Can-Master-PPC-Campaign-Management-TEMPLATE.aspx#:~:text=PPC%20Campaign%20PPC%20stands%20for%20&quot;pay-per-click.&quot;%20PPC%20campaigns,These%20campaigns%20are%20often%20built%20using%20Google%20Ads.\">Kampan\u011b PPC<\/a> kter\u00e9 postr\u00e1daj\u00ed kontextovou relevanci a souvislosti. Rich snippets lze pova\u017eovat za interaktivn\u00ed n\u00e1hledy, kter\u00e9 vyhled\u00e1va\u010di umo\u017e\u0148uj\u00ed zobrazit dal\u0161\u00ed \u00fadaje je\u0161t\u011b p\u0159ed kliknut\u00edm na odkaz.<\/p>\n<p style=\"user-select: auto;\">Bohat\u00e9 \u00faryvky funguj\u00ed tak, \u017ee p\u0159id\u00e1vaj\u00ed strukturovan\u00e9 <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-znaceni-schematu-pro-seo\/\">markup<\/a>, jako jsou mikrodata nebo <a style=\"user-select: auto;\" href=\"https:\/\/json-ld.org\">JSON-LD<\/a>, do k\u00f3du HTML. T\u00edm Google z\u00edsk\u00e1 d\u016fle\u017eit\u00e1 metadata, kter\u00e1 obsahuj\u00ed hodnoty polo\u017eek, jako jsou popisy nebo ceny produkt\u016f. Mo\u017en\u00e1 jste si v\u0161imli \u00fadaj\u016f rich snippet, kdy\u017e jste vyhled\u00e1vali restaurace v bl\u00edzkosti va\u0161\u00ed polohy v aplikaci <a href=\"https:\/\/seo.london\/cs\/faktory-hodnoceni-na-mapach-google\/\">Mapy Google<\/a> - je to zp\u016fsobeno t\u00edm, \u017ee k\u00f3dov\u00e1n\u00ed nen\u00ed spr\u00e1vn\u011b zahrnuto. Tyto bohat\u0161\u00ed polo\u017eky SERP se dob\u0159e zobrazuj\u00ed tam, kde se u mnoha jin\u00fdch konkuren\u010dn\u00edch v\u00fdpis\u016f mohou zobrazovat pouze textov\u00e9 reklamy z kampan\u00ed PPC, <a href=\"https:\/\/seo.london\/cs\/eskortni-seo-sluzby\/\">kter\u00fd<\/a> chyb\u00ed kontext a relevance ve srovn\u00e1n\u00ed s t\u00edm, co m\u016f\u017ee poskytnout Google.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"why-are-rich-snippets-important-for-seo\"><\/span>Pro\u010d jsou bohat\u00e9 \u00faryvky d\u016fle\u017eit\u00e9 pro SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Bohat\u00e9 v\u00fd\u0148atky jsou pro SEO d\u016fle\u017eit\u00e9, proto\u017ee umo\u017e\u0148uj\u00ed vyhled\u00e1va\u010di pochopit, jak\u00fd typ <a href=\"https:\/\/seo.london\/cs\/obsah-marketing-seo-sluzby\/\">obsah<\/a> kter\u00e9 poskytujete. Kdy\u017e u\u017eivatel hled\u00e1 v Googlu a v\u00e1\u0161 web se mu zobraz\u00ed s bohat\u00fdmi v\u00fd\u0148atky, \u0159ekne mu p\u0159esn\u011b, co je uvnit\u0159 va\u0161eho obsahu, ani\u017e by musel klikat. To zvy\u0161uje n\u00e1v\u0161t\u011bvnost a zapojen\u00ed u\u017eivatel\u016f, proto\u017ee je udr\u017e\u00ed na webu, m\u00edsto aby hledali informace jinde.<\/p>\n<p style=\"user-select: auto;\">Bohat\u00e9 v\u00fd\u0148atky jsou d\u016fle\u017eit\u00e9 i pro SEO, proto\u017ee poskytuj\u00ed v\u00edce informac\u00ed o va\u0161em webu v SERP. Pokud u\u017eivatel n\u011bco hled\u00e1 a vy m\u00e1te bohat\u00e9 v\u00fd\u0148atky, po kliknut\u00ed na va\u0161i str\u00e1nku sn\u00e1ze zjist\u00ed, jak\u00fd obsah nab\u00edz\u00edte, ani\u017e by musel proch\u00e1zet cel\u00fd web nebo klikat. To \u0161et\u0159\u00ed \u010das, co\u017e u\u017eivatel\u016fm umo\u017e\u0148uje naj\u00edt p\u0159esn\u011b to, co hledaj\u00ed. <a href=\"https:\/\/seo.london\/cs\/jak-primet-google-aby-rychleji-indexoval-vase-stranky\/\">rychlej\u0161\u00ed<\/a> ne\u017e kdykoli p\u0159edt\u00edm!<\/p>\n<p style=\"user-select: auto;\">A kone\u010dn\u011b, Rich Snippets mohou pomoci se SEO t\u00edm, \u017ee poskytuj\u00ed dal\u0161\u00ed informace o p\u0159\u00edsp\u011bvc\u00edch, kter\u00e9 jinak nemus\u00ed b\u00fdt k dispozici v tradi\u010dn\u00edch v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"do-they-help-with-ranking-in-google-search-engine-results\"><\/span>Pom\u00e1haj\u00ed s um\u00edst\u011bn\u00edm ve v\u00fdsledc\u00edch vyhled\u00e1va\u010de Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Pom\u00e1haj\u00ed rich snippets v SEO? Ano! Poskytuj\u00ed Googlu zp\u016fsob, jak je\u0161t\u011b l\u00e9pe porozum\u011bt obsahu, a tak\u00e9 <a href=\"https:\/\/seo.london\/cs\/jak-zvysit-navstevnost-svych-webovych-stranek-bez-seo\/\">zv\u00fd\u0161it<\/a> va\u0161e \u0161ance na z\u00edsk\u00e1n\u00ed vy\u0161\u0161\u00edho hodnocen\u00ed str\u00e1nek na str\u00e1nce v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed Google. \u010c\u00edm d\u0159\u00edve tyto zna\u010dky zavedete, t\u00edm znateln\u011bj\u0161\u00ed dopad budou m\u00edt na organickou n\u00e1v\u0161t\u011bvnost va\u0161ich webov\u00fdch str\u00e1nek. A nezapome\u0148te, \u017ee nemaj\u00ed \u017e\u00e1dn\u00e9 nev\u00fdhody, proto\u017ee jejich implementace neovliv\u0148uje zp\u016fsob, jak\u00fdm mohou lid\u00e9 s va\u0161\u00edm webem komunikovat nebo se na n\u011bj d\u00edvat. <a href=\"https:\/\/seo.london\/cs\/google-neindexuje-obrazky\/\">obr\u00e1zky<\/a> v\u00edce ne\u017e obvykle p\u0159i proch\u00e1zen\u00ed jin\u00fdch webov\u00fdch str\u00e1nek online. Na co tedy \u010dek\u00e1te? Nenechte nic n\u00e1hod\u011b a za\u010dn\u011bte tyto zna\u010dky na sv\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edvat je\u0161t\u011b dnes.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"rich-snippet-optimization-tips\"><\/span>Tipy pro optimalizaci bohat\u00e9ho \u00faryvku<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Tipy pro optimalizaci bohat\u00fdch v\u00fd\u0148atk\u016f p\u0159edstavuj\u00ed zp\u016fsob, jak zviditelnit sv\u016fj obsah na str\u00e1nk\u00e1ch s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed (SERP). K tomu je d\u016fle\u017eit\u00e9, aby majitel webu optimalizoval sv\u00e1 data tak, aby mohl b\u00fdt identifikov\u00e1n jako autoritativn\u00ed zdroj.<\/p>\n<p style=\"user-select: auto;\">Existuj\u00ed dva typy bohat\u00fdch \u00faryvk\u016f: Jeden se t\u00fdk\u00e1 recenz\u00ed a druh\u00fd poskytuje informace o ud\u00e1lostech nebo nap\u0159\u00edklad o rozvrhu film\u016f. Recenze se zobraz\u00ed v SERP, kdy\u017e n\u011bkdo hled\u00e1 \"restaurace v m\u00e9m okol\u00ed\". Rich snippets zalo\u017een\u00e9 na rozvrhu se zobraz\u00ed, kdy\u017e lid\u00e9 hledaj\u00ed \u010dasy film\u016f nebo televizn\u00edch po\u0159ad\u016f.<\/p>\n<p style=\"user-select: auto;\">V obou p\u0159\u00edpadech je kl\u00ed\u010dem k \u00fasp\u011bchu, aby data na webu byla co nejbohat\u0161\u00ed a nejp\u0159esn\u011bj\u0161\u00ed. <a href=\"https:\/\/seo.london\/cs\/jak-presny-je-semrush\/\">p\u0159esn\u00e9<\/a> jak je to jen mo\u017en\u00e9. Pokud chcete <a href=\"https:\/\/seo.london\/cs\/mistni-seo-recenze\/\">recenze<\/a> Rich snippet, pak by m\u011blo b\u00fdt jasn\u00e9, co lid\u00e9 hodnot\u00ed - zda \u010dl\u00e1nek nebo knihu. Dobr\u00fdm zp\u016fsobem, jak zviditelnit sv\u016fj obsah ve vyhled\u00e1va\u010d\u00edch SERP, je p\u0159id\u00e1n\u00ed tzv. <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-schema-pro-seo\/\">Sch\u00e9ma<\/a> zna\u010den\u00ed str\u00e1nek s recenzemi a hodnocen\u00edm, seznamy ud\u00e1lost\u00ed a informacemi o produktech.<strong style=\"user-select: auto;\">\u00a0<\/strong><\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"ways-to-optimize-your-site-for-better-seo-with-the-use-of-rich-snippets\"><\/span>Zp\u016fsoby optimalizace webu pro lep\u0161\u00ed SEO pomoc\u00ed bohat\u00fdch \u00faryvk\u016f (Rich Snippets)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Existuje \u0159ada faktor\u016f, kter\u00e9 ovliv\u0148uj\u00ed va\u0161i <a href=\"https:\/\/seo.london\/cs\/co-jsou-signaly-zkusenosti-se-strankami\/\">zku\u0161enosti<\/a> na ka\u017ed\u00e9m <a href=\"https:\/\/seo.london\/cs\/jsou-blogy-dobre-pro-seo\/\">blog<\/a> p\u0159\u00edsp\u011bvk\u016f, kter\u00e9 \u010dtete, ale jedn\u00edm z d\u016fle\u017eit\u00fdch faktor\u016f m\u016f\u017ee b\u00fdt to, zda byly optimalizov\u00e1ny pro \"bohat\u00e9 v\u00fd\u0148atky\".<\/p>\n<p style=\"user-select: auto;\">Mezi zp\u016fsoby optimalizace webu pro lep\u0161\u00ed SEO pomoc\u00ed bohat\u00fdch v\u00fd\u0148atk\u016f pat\u0159\u00ed:<\/p>\n<p style=\"user-select: auto;\">Neduplikujte to, co je ji\u017e obsa\u017eeno ve va\u0161em zna\u010den\u00ed. Bude to ignorov\u00e1no a m\u016f\u017ee to zp\u016fsobit probl\u00e9my s algoritmem vyhled\u00e1va\u010de Google, kter\u00fd v\u00e1s m\u016f\u017ee za tento duplicitn\u00ed obsah penalizovat.<\/p>\n<p style=\"user-select: auto;\">V p\u0159\u00edpad\u011b pot\u0159eby zahr\u0148te strukturovan\u00e1 data (nap\u0159. sch\u00e9ma), abyste pomohli vyhled\u00e1va\u010d\u016fm l\u00e9pe porozum\u011bt str\u00e1nk\u00e1m na va\u0161em webu nebo jin\u00fdm zdroj\u016fm uveden\u00fdm na str\u00e1nce pomoc\u00ed syntaxe mikrodat .<\/p>\n<p style=\"user-select: auto;\">P\u0159idejte alternativn\u00ed text, nap\u0159\u00edklad \"P\u0159e\u010dt\u011bte si v\u00edce\", kter\u00fd u\u017eivatel\u016fm sd\u011bl\u00ed, \u017ee pokud kliknou na kotevn\u00ed odkaz typu \"P\u0159e\u010dt\u011bte si v\u00edce\", opust\u00ed v\u00e1\u0161 web. To pom\u00e1h\u00e1 p\u0159edch\u00e1zet \"hnit\u00ed odkaz\u016f\" t\u00edm, \u017ee zaji\u0161\u0165uje, aby odkazy z\u016fstaly aktivn\u00ed, i kdy\u017e se jejich kontext v pr\u016fb\u011bhu \u010dasu m\u011bn\u00ed.<\/p>\n<p style=\"user-select: auto;\">Je d\u016fle\u017eit\u00e9, aby webmaste\u0159i v\u011bnovali pozornost tomu, kolikr\u00e1t se tyto bohat\u00e9 v\u00fd\u0148atky objev\u00ed, proto\u017ee jejich p\u0159\u00edli\u0161 velk\u00fd po\u010det m\u016f\u017ee v\u00e9st k <a href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/\">trest<\/a> z algoritmu vyhled\u00e1va\u010de Google.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"common-mistakes-in-implementing-rich-snippets\"><\/span>B\u011b\u017en\u00e9 chyby p\u0159i implementaci bohat\u00fdch \u00faryvk\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Bohat\u00e9 v\u00fd\u0148atky jsou dobr\u00fdm zp\u016fsobem, jak zv\u00fd\u0161it m\u00edru proklik\u016f na str\u00e1nky s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed. Jednou z \u010dast\u00fdch chyb p\u0159i implementaci bohat\u00fdch v\u00fd\u0148atk\u016f je pou\u017e\u00edv\u00e1n\u00ed nespr\u00e1vn\u00fdch zna\u010dek HTML. Nepou\u017e\u00edvejte dal\u0161\u00ed zna\u010dky, jako jsou nadpisy a odstavce, kter\u00e9 mohou zp\u016fsobit chyby. <a href=\"https:\/\/seo.london\/cs\/proc-je-dulezity-on-page-seo\/\">na stran\u011b<\/a> vykreslov\u00e1n\u00ed. Dal\u0161\u00ed <a href=\"https:\/\/seo.london\/cs\/marketingove-chyby-malych-podniku\/\">chyba<\/a> je p\u0159\u00edli\u0161 mnoho odkaz\u016f, kter\u00e9 sm\u011b\u0159uj\u00ed na v\u00e1\u0161 vlastn\u00ed web z jednoho p\u0159\u00edsp\u011bvku nebo \u010dl\u00e1nku - to v\u00e1s m\u016f\u017ee penalizovat sankc\u00ed Google za \"nadm\u011brn\u00fd po\u010det odkaz\u016f\". V neposledn\u00ed \u0159ad\u011b nezapome\u0148te do ka\u017ed\u00e9ho p\u0159\u00edsp\u011bvku vlo\u017eit obr\u00e1zek spolu s. <a href=\"https:\/\/seo.london\/cs\/alt-tagy-obrazku-seo\/\">alt<\/a> text, tak\u017ee m\u00e1 v\u011bt\u0161\u00ed \u0161anci se zobrazit, kdy\u017e je to spr\u00e1vn\u011b!<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"final-thoughts-and-tips-to-implement-them-correctly\"><\/span>Z\u00e1v\u011bre\u010dn\u00e9 my\u0161lenky a tipy pro jejich spr\u00e1vnou implementaci.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Stru\u010dn\u011b \u0159e\u010deno, bohat\u00e9 v\u00fd\u0148atky jsou dobr\u00fdm zp\u016fsobem, jak zv\u00fd\u0161it sv\u00e9 pozice v SERP, ale jsou za cenu toho. <a href=\"https:\/\/seo.london\/cs\/kolik-stoji-seo-ve-velke-britanii\/\">n\u00e1klady<\/a> v\u00edce pr\u00e1ce. Pot\u0159ebujete je? Pokud ano, vezm\u011bte v \u00favahu, \u017ee ne v\u0161echny <a href=\"https:\/\/seo.london\/cs\/10-nejlepsich-typu-psani-obsahu-v-seo-pro-maximalni-dopad\/\">typy obsahu<\/a> vy\u017eaduj\u00ed tento typ optimalizace. Ty nejb\u011b\u017en\u011bj\u0161\u00ed ano a z\u00e1le\u017e\u00ed na ka\u017ed\u00e9m webmasterovi, jakou cestou se rozhodne vydat: Chci, aby Google indexoval m\u016fj web a zv\u00fd\u0161il jeho n\u00e1v\u0161t\u011bvnost? <a href=\"https:\/\/seo.london\/cs\/jak-mohu-zkontrolovat-sve-poradi-seo\/\">hodnost<\/a>? Nebo je \u010das <a href=\"https:\/\/seo.london\/cs\/sluzby-spravy-seo\/\">\u0159\u00edzen\u00ed<\/a> pro m\u011b d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e um\u00edst\u011bn\u00ed o jedno m\u00edsto v\u00fd\u0161e na str\u00e1nce X pro dotaz Y.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"tips-to-implement-rich-snippets-correctly\"><\/span>Tipy pro spr\u00e1vnou implementaci bohat\u00fdch \u00faryvk\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">- Neuv\u00e1d\u011bjte p\u0159\u00edli\u0161 mnoho kl\u00ed\u010dov\u00fdch slov.<\/p>\n<p style=\"user-select: auto;\">- Pou\u017e\u00edvejte r\u016fzn\u00e9 druhy zna\u010dek podle toho, jak\u00fd m\u00e1te obsah.<\/p>\n<p style=\"user-select: auto;\">- P\u0159i vytv\u00e1\u0159en\u00ed nov\u00fdch str\u00e1nek se sna\u017ete co nejv\u00edce pou\u017e\u00edvat sch\u00e9ma.<\/p>\n<p style=\"user-select: auto;\">- Zjist\u011bte, jak\u00fd druh zna\u010dek je na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch ji\u017e zaveden.<\/p>\n<p style=\"user-select: auto;\">- Pokud chcete z\u00edskat vy\u0161\u0161\u00ed pozici ne\u017e d\u0159\u00edve, pou\u017e\u00edvejte je spr\u00e1vn\u011b. Jsou dobr\u00fdm n\u00e1strojem, ale p\u0159i nespr\u00e1vn\u00e9m pou\u017eit\u00ed mohou tak\u00e9 po\u0161kodit hodnocen\u00ed webu. M\u011bjte to p\u0159i jejich pou\u017e\u00edv\u00e1n\u00ed na pam\u011bti!<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Z\u00e1v\u011br<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">\u00a0Pomoc\u00ed bohat\u00fdch v\u00fd\u0148atk\u016f se m\u016f\u017eete ve v\u00fdsledc\u00edch vyhled\u00e1va\u010de Google um\u00edstit v\u00fd\u0161e. Umo\u017e\u0148uj\u00ed va\u0161emu obsahu odli\u0161it se od ostatn\u00edch str\u00e1nek t\u00edm, \u017ee n\u00e1v\u0161t\u011bvn\u00edk\u016fm poskytuj\u00ed v\u00edce informac\u00ed o tom, co hledaj\u00ed. Va\u0161e str\u00e1nky <a href=\"https:\/\/seo.london\/cs\/co-je-hlavnim-cilem-vyhledavace\/\">c\u00edl<\/a> by se m\u011bl zam\u011b\u0159it na pochopen\u00ed toho, jak tyto fragmenty funguj\u00ed, a p\u0159izp\u016fsobit podle toho sv\u00e9 webov\u00e9 str\u00e1nky tak, aby je algoritmus Google sn\u00e1ze zpracoval a za\u0159adil v\u00e1\u0161 web do hodnotn\u00fdch kategori\u00ed.<\/p>\n<p style=\"user-select: auto;\">","protected":false},"excerpt":{"rendered":"<p>Bohat\u00e9 v\u00fd\u0148atky jsou sou\u010d\u00e1st\u00ed SERPu Google ji\u017e del\u0161\u00ed dobu. V\u00edte, co to je? Pom\u00e1haj\u00ed bohat\u00e9 v\u00fd\u0148atky v SEO? Jak\u00e9 jsou v\u00fdhody pou\u017e\u00edv\u00e1n\u00ed bohat\u00fdch v\u00fd\u0148atk\u016f pro v\u00e1\u0161 web? V tomto \u010dl\u00e1nku se budeme zab\u00fdvat t\u011bmito a dal\u0161\u00edmi ot\u00e1zkami, abychom l\u00e9pe porozum\u011bli bohat\u00fdm v\u00fd\u0148atk\u016fm. Co jsou to bohat\u00e9 v\u00fdst\u0159i\u017eky [...]<\/p>","protected":false},"author":6,"featured_media":14842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-14841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Do Rich Snippets Help In SEO - SEO.London<\/title>\n<meta name=\"description\" content=\"Rich snippets have been a part of Google&#039;s SERP for a while now. Do you know what they are? Do rich snippets help in SEO? What are some advantages of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/cs\/pomahaji-bohate-uryvky-v-seo\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do Rich Snippets Help In SEO\" \/>\n<meta property=\"og:description\" content=\"Rich snippets have been a part of Google&#039;s SERP for a while now. Do you know what they are? Do rich snippets help in SEO? What are some advantages of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/cs\/pomahaji-bohate-uryvky-v-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-17T05:40:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T10:27:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/08\/Do-Rich-Snippets-Help-In-SEO.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"532\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pom\u00e1haj\u00ed bohat\u00e9 \u00faryvky v SEO - SEO.London","description":"Bohat\u00e9 v\u00fd\u0148atky jsou sou\u010d\u00e1st\u00ed SERPu Google ji\u017e del\u0161\u00ed dobu. 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Jak\u00e9 jsou jejich v\u00fdhody?","breadcrumb":{"@id":"https:\/\/seo.london\/do-rich-snippets-help-in-seo\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seo.london\/do-rich-snippets-help-in-seo\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/seo.london\/do-rich-snippets-help-in-seo\/#primaryimage","url":"https:\/\/seo.london\/wp-content\/uploads\/2021\/08\/Do-Rich-Snippets-Help-In-SEO.png","contentUrl":"https:\/\/seo.london\/wp-content\/uploads\/2021\/08\/Do-Rich-Snippets-Help-In-SEO.png","width":800,"height":532,"caption":"LZ"},{"@type":"BreadcrumbList","@id":"https:\/\/seo.london\/do-rich-snippets-help-in-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/seo.london\/fr\/"},{"@type":"ListItem","position":2,"name":"Do Rich Snippets Help In SEO"}]},{"@type":"WebSite","@id":"https:\/\/seo.london\/fi\/#website","url":"https:\/\/seo.london\/fi\/","name":"SEO.London","description":"SEO konzultant a odborn\u00e1 firma v Lond\u00fdn\u011b, Velk\u00e1 Brit\u00e1nie - Lukasz Zelezny","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seo.london\/fi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/a87f13cbf62c630a697ac094314f9e25","name":"Lukasz Zelezny","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/55d18e132c3d0d63f7cd047da2d2a7f805a3392a84a615be5d6dca867281758e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/55d18e132c3d0d63f7cd047da2d2a7f805a3392a84a615be5d6dca867281758e?s=96&d=mm&r=g","caption":"Lukasz Zelezny"},"description":"#1 SEO konzultant \u017eij\u00edc\u00ed v Lond\u00fdn\u011b, kter\u00fd spolupracoval se spole\u010dnostmi jako Zoopla, uSwitch, Mashable, Thomson Reuters a mnoha dal\u0161\u00edmi. 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