{"id":14836,"date":"2021-08-17T05:31:41","date_gmt":"2021-08-17T05:31:41","guid":{"rendered":"https:\/\/seo.london\/?p=14836"},"modified":"2022-12-28T11:27:18","modified_gmt":"2022-12-28T11:27:18","slug":"co-je-optimalizace-obrazku-v-seo","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/co-je-optimalizace-obrazku-v-seo\/","title":{"rendered":"Co je optimalizace obr\u00e1zk\u016f v SEO?"},"content":{"rendered":"<p style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/cs\/google-neindexuje-obrazky\/\">Obr\u00e1zky<\/a> maj\u00ed z\u00e1sadn\u00ed v\u00fdznam, pokud chceme prezentovat atraktivn\u00ed, poutav\u00e9 a p\u0159\u00edstupn\u00e9 webov\u00e9 str\u00e1nky. <a href=\"https:\/\/seo.london\/cs\/obsah-marketing-seo-sluzby\/\">obsah<\/a> sv\u00fdm u\u017eivatel\u016fm online. Jsou tak\u00e9 velmi d\u016fle\u017eit\u00e9 p\u0159i <a href=\"https:\/\/seo.london\/cs\/\">SEO<\/a>. Pokud chcete b\u00fdt \u00fasp\u011b\u0161n\u00ed v online <a href=\"https:\/\/seo.london\/cs\/proc-se-moje-firma-nezobrazuje-na-mapach-google\/\">podnik\u00e1n\u00ed<\/a>, je d\u016fle\u017eit\u00e9 zvl\u00e1dnout optimalizaci obr\u00e1zk\u016f. To, jak budete prezentovat sv\u00e9 produkty na internetu, rozhodne o va\u0161em \u00fasp\u011bchu \u010di ne\u00fasp\u011bchu jako podnikatele. Dnes se v tomto \u010dl\u00e1nku <a href=\"https:\/\/seo.london\/cs\/mohu-se-naucit-seo-sam\/\">nau\u010dit se<\/a> tolik o optimalizaci obr\u00e1zk\u016f, <a href=\"https:\/\/seo.london\/cs\/eskortni-seo-sluzby\/\">kter\u00fd<\/a> v\u00e1m pom\u016f\u017ee vyniknout v SEO.<\/p>\n<p style=\"user-select: auto;\">Optimalizace obr\u00e1zk\u016f znamen\u00e1 um\u011bn\u00ed zmen\u0161it velikost soubor\u016f obr\u00e1zk\u016f, ani\u017e by byla sn\u00ed\u017eena jejich kvalita. To se prov\u00e1d\u00ed za \u00fa\u010delem <a href=\"https:\/\/seo.london\/cs\/jak-zvysit-navstevnost-svych-webovych-stranek-bez-seo\/\">zv\u00fd\u0161it<\/a> zapojen\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f online a tak\u00e9 zkr\u00e1tit dobu na\u010d\u00edt\u00e1n\u00ed str\u00e1nek. Optimalizace obr\u00e1zk\u016f zahrnuje tak\u00e9 spr\u00e1vn\u00e9 ozna\u010den\u00ed t\u011bchto obr\u00e1zk\u016f, aby je prohl\u00ed\u017ee\u010de mohly p\u0159e\u010d\u00edst a pochopit kontext t\u011bchto str\u00e1nek. Je zn\u00e1mo, \u017ee obr\u00e1zky zab\u00edraj\u00ed mnohem v\u00edce bajt\u016f ne\u017e jak\u00fdkoli jin\u00fd obsah na webov\u00fdch str\u00e1nk\u00e1ch. Proto jejich velikost a to, jak jsou slo\u017eit\u00e9, v\u00fdrazn\u011b ovliv\u0148uje <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/jak-monitorovat-vykon\/\">v\u00fdkon<\/a> str\u00e1nky.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"what-is-the-importance-of-image-optimization\"><\/span>Jak\u00fd v\u00fdznam m\u00e1 optimalizace obr\u00e1zk\u016f?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/co-je-optimalizace-obrazku-v-seo\/#what-is-the-importance-of-image-optimization\" title=\"Jak\u00fd v\u00fdznam m\u00e1 optimalizace obr\u00e1zk\u016f?\">Jak\u00fd v\u00fdznam m\u00e1 optimalizace obr\u00e1zk\u016f?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/co-je-optimalizace-obrazku-v-seo\/#how-to-do-image-optimization-in-seo\" title=\"Jak optimalizovat obr\u00e1zky v SEO?\">Jak optimalizovat obr\u00e1zky v SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/co-je-optimalizace-obrazku-v-seo\/#what-is-the-best-image-size-for-seo\" title=\"Jak\u00e1 je nejlep\u0161\u00ed velikost obr\u00e1zku pro SEO?\">Jak\u00e1 je nejlep\u0161\u00ed velikost obr\u00e1zku pro SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/cs\/co-je-optimalizace-obrazku-v-seo\/#which-image-format-is-best-for-seo\" title=\"Kter\u00fd form\u00e1t obr\u00e1zku je nejlep\u0161\u00ed pro SEO?\">Kter\u00fd form\u00e1t obr\u00e1zku je nejlep\u0161\u00ed pro SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/cs\/co-je-optimalizace-obrazku-v-seo\/#do-images-help-seo\" title=\"Pom\u00e1haj\u00ed obr\u00e1zky SEO?\">Pom\u00e1haj\u00ed obr\u00e1zky SEO?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"user-select: auto;\">Obr\u00e1zky v online podnik\u00e1n\u00ed lze pova\u017eovat za nejd\u016fle\u017eit\u011bj\u0161\u00ed prvek. Poskytuj\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016fm jasnou p\u0159edstavu o <a href=\"https:\/\/seo.london\/cs\/budovani-odkazu-jak-co-delat-donts\/\">co<\/a> produkty, kter\u00e9 prod\u00e1v\u00e1te, nebo o \u010dem va\u0161e str\u00e1nky jsou. Pokud jde o SEO, bylo zji\u0161t\u011bno, \u017ee webov\u00e9 str\u00e1nky obsahuj\u00edc\u00ed obr\u00e1zky p\u0159itahuj\u00ed mnohem v\u011bt\u0161\u00ed n\u00e1v\u0161t\u011bvnost ne\u017e str\u00e1nky s \u010dist\u00fdm textem. To bude mnohem p\u0159\u00ednosn\u011bj\u0161\u00ed, pokud m\u00e1te obr\u00e1zky dob\u0159e optimalizovan\u00e9. N\u00ed\u017ee jsou uvedeny n\u011bkter\u00e9 z v\u00fdhod optimalizace obr\u00e1zk\u016f:<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\">Optimalizace obr\u00e1zk\u016f poskytuje <a href=\"https:\/\/seo.london\/cs\/jak-provadet-pokrocile-vyhledavani-v-googlu\/\">vyhled\u00e1v\u00e1n\u00ed<\/a> motor\u016f s d\u016fle\u017eit\u00fdmi informacemi v souvislostech.<\/li>\n<li style=\"user-select: auto;\">Optimalizovan\u00e9 obr\u00e1zky tak\u00e9 usnad\u0148uj\u00ed na\u010d\u00edt\u00e1n\u00ed str\u00e1nek. <a href=\"https:\/\/seo.london\/cs\/jak-primet-google-aby-rychleji-indexoval-vase-stranky\/\">rychlej\u0161\u00ed<\/a>. Pokud se va\u0161e str\u00e1nky na\u010d\u00edtaj\u00ed p\u0159\u00edli\u0161 dlouho v porovn\u00e1n\u00ed se str\u00e1nkami konkurence, hroz\u00ed, \u017ee p\u0159ijdete o n\u00e1v\u0161t\u011bvn\u00edky va\u0161ich str\u00e1nek.<\/li>\n<li style=\"user-select: auto;\">Pokud jsou va\u0161e obr\u00e1zky optimalizovan\u00e9, v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch <a href=\"https:\/\/seo.london\/cs\/jak-mohu-zkontrolovat-sve-poradi-seo\/\">hodnost<\/a> mnohem vy\u0161\u0161\u00ed. Vyhled\u00e1va\u010de <a href=\"https:\/\/seo.london\/cs\/jaky-je-rozdil-mezi-prochazenim-a-indexovanim-v-seo\/\">prol\u00e9z\u00e1n\u00ed<\/a> a \u0159azen\u00ed obr\u00e1zk\u016f na va\u0161em webu zabere mnohem v\u00edce \u010dasu, pokud m\u00e1te v\u011bt\u0161\u00ed obr\u00e1zky, co\u017e zpomal\u00ed v\u00e1\u0161 web, a kdy\u017e si toho vyhled\u00e1va\u010de v\u0161imnou, va\u0161e pozice v SERPu se tak\u00e9 sn\u00ed\u017e\u00ed.<\/li>\n<li style=\"user-select: auto;\">Je tak\u00e9 z\u0159ejm\u00e9, \u017ee obr\u00e1zky men\u0161\u00edch velikost\u00ed spot\u0159ebuj\u00ed m\u00e9n\u011b \u0161\u00ed\u0159ky p\u00e1sma.<\/li>\n<li style=\"user-select: auto;\">Zab\u00edraj\u00ed m\u00e9n\u011b m\u00edsta na va\u0161em <a href=\"https:\/\/seo.london\/cs\/vykreslovani-na-strane-serveru-vs-na-strane-klienta\/\">server<\/a>.<\/li>\n<\/ul>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"how-to-do-image-optimization-in-seo\"><\/span>Jak optimalizovat obr\u00e1zky v SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Pro mnoho spisovatel\u016f, a\u0165 u\u017e je to t\u00edm, \u017ee jste <a href=\"https:\/\/seo.london\/cs\/jak-napsat-seo-optimalizovany-blog\/\">psan\u00ed<\/a> <a href=\"https:\/\/seo.london\/cs\/jak-psat-clanky-optimalizovane-pro-seo\/\">\u010dl\u00e1nky<\/a> v \u010dasopise nebo jste bloger, ur\u010dit\u011b jste se p\u0159istihli, \u017ee p\u0159em\u00fd\u0161l\u00edte, zda va\u0161e pr\u00e1ce pot\u0159ebuje obr\u00e1zek, nebo ne. Odpov\u011b\u010f na tuto ot\u00e1zku nen\u00ed nic men\u0161\u00edho ne\u017e ano. Ji\u017e d\u0159\u00edve jsme si uk\u00e1zali, jak d\u016fle\u017eit\u00e9 jsou obr\u00e1zky pro webov\u00e9 str\u00e1nky, kter\u00e9 v\u0161e o\u017eivuj\u00ed a zlep\u0161uj\u00ed SEO webu. Zde se dozv\u00edte, jak optimalizovat obr\u00e1zky, kdy\u017e je na sv\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1te:<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\">Vyberte obr\u00e1zek, kter\u00fd se vztahuje k napsan\u00e9mu textu. V\u017edy se sna\u017ete co nejv\u00edce pou\u017e\u00edvat origin\u00e1ln\u00ed obr\u00e1zky: takov\u00e9, kter\u00e9 jste sami po\u0159\u00eddili. Obr\u00e1zek relevantn\u00ed k napsan\u00e9mu textu se v\u017edy l\u00e9pe um\u00edst\u00ed na tom, co <a href=\"https:\/\/seo.london\/cs\/co-jsou-meta-klicova-slova\/\">kl\u00ed\u010dov\u00e9 slovo<\/a> je optimalizov\u00e1n pro.<\/li>\n<li style=\"user-select: auto;\">Zvolte dobr\u00fd n\u00e1zev pro sv\u016fj obr\u00e1zek. V\u017edy je d\u016fle\u017eit\u00e9, aby si Google uv\u011bdomil, o jak\u00fd obr\u00e1zek se jedn\u00e1, ani\u017e by se na n\u011bj zam\u011b\u0159il. Ujist\u011bte se, \u017ee n\u00e1zev, kter\u00fd pro obr\u00e1zek pou\u017eijete, je kl\u00ed\u010dovou fr\u00e1z\u00ed, na kterou se \u010dl\u00e1nek zam\u011b\u0159uje. Je dobr\u00e9 pou\u017e\u00edt hlavn\u00ed t\u00e9ma va\u0161eho <a href=\"https:\/\/seo.london\/cs\/seo-pro-fotografy\/\">foto<\/a> a \u010dl\u00e1nek na za\u010d\u00e1tku n\u00e1zvu souboru.<\/li>\n<li style=\"user-select: auto;\">Vyberte spr\u00e1vn\u00fd <a href=\"https:\/\/seo.london\/cs\/format-a-struktura-clanku\/\">form\u00e1t<\/a>. Rozm\u011bry obr\u00e1zku mus\u00ed odpov\u00eddat velikosti zobrazen\u00e9ho obr\u00e1zku.<\/li>\n<li style=\"user-select: auto;\">Vyu\u017eijte <a style=\"user-select: auto;\" href=\"https:\/\/developer.mozilla.org\/en-US\/docs\/Learn\/HTML\/Multimedia_and_embedding\/Responsive_images\">citliv\u00e9 obr\u00e1zky<\/a>. Pokud je to mo\u017en\u00e9, v\u017edy pou\u017e\u00edvejte srcset. To umo\u017e\u0148uje zobrazovat r\u016fzn\u00e9 obr\u00e1zky podle \u0161\u00ed\u0159ky obrazovky, co\u017e je velmi u\u017eite\u010dn\u00e9 pro mobiln\u00ed za\u0159\u00edzen\u00ed.<\/li>\n<li style=\"user-select: auto;\"><a style=\"user-select: auto;\" href=\"https:\/\/tinypng.com\/\">Zmen\u0161en\u00ed velikosti souboru<\/a>. To umo\u017e\u0148uje rychlej\u0161\u00ed na\u010d\u00edt\u00e1n\u00ed.<\/li>\n<li style=\"user-select: auto;\">U obr\u00e1zk\u016f uve\u010fte popisek. To usnadn\u00ed skenov\u00e1n\u00ed str\u00e1nek.<\/li>\n<li style=\"user-select: auto;\">Pou\u017eijte <a style=\"user-select: auto;\" href=\"https:\/\/blog.hubspot.com\/marketing\/image-alt-text\">text alt obr\u00e1zku<\/a>. To umo\u017e\u0148uje, aby byl na m\u00edst\u011b popisn\u00fd text pro p\u0159\u00edpad, \u017ee si n\u00e1v\u0161t\u011bvn\u00edk z jak\u00e9hokoli d\u016fvodu nem\u016f\u017ee obr\u00e1zek zobrazit.<\/li>\n<\/ul>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"what-is-the-best-image-size-for-seo\"><\/span>Jak\u00e1 je nejlep\u0161\u00ed velikost obr\u00e1zku pro SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Obr\u00e1zky z webov\u00fdch str\u00e1nek <a href=\"https:\/\/seo.london\/cs\/mistni-obchodni-hovory\/\">zavolejte na<\/a> pro nalezen\u00ed rovnov\u00e1hy mezi rozli\u0161en\u00edm obrazu a jeho velikost\u00ed. Obr\u00e1zky s vy\u0161\u0161\u00edm rozli\u0161en\u00edm maj\u00ed obvykle tak\u00e9 v\u011bt\u0161\u00ed rozm\u011bry. Optim\u00e1ln\u011b by obr\u00e1zky pokr\u00fdvaj\u00edc\u00ed cel\u00e9 pozad\u00ed nebo obecn\u011b velk\u00e9 obr\u00e1zky nem\u011bly p\u0159es\u00e1hnout 1 MB. V\u011bt\u0161ina ostatn\u00ed grafiky na webu by mohla m\u00edt velikost 300 KB, nebo by sta\u010dilo i m\u00e9n\u011b. Pokud pou\u017e\u00edv\u00e1te pozad\u00ed s obr\u00e1zkem p\u0159es celou obrazovku, doporu\u010duje se, aby m\u011bl obr\u00e1zek velikost 2000 pixel\u016f. <a href=\"https:\/\/seo.london\/cs\/globalni-vyhledavani\/\">\u0161irok\u00fd<\/a>.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"which-image-format-is-best-for-seo\"><\/span>Kter\u00fd form\u00e1t obr\u00e1zku je nejlep\u0161\u00ed pro SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Nejd\u016fle\u017eit\u011bj\u0161\u00ed v\u011bc\u00ed, kterou m\u016f\u017eete ud\u011blat p\u0159ed nahr\u00e1n\u00edm jak\u00fdchkoli obr\u00e1zk\u016f na sv\u00e9 str\u00e1nky, je zajistit, abyste m\u011bli vhodn\u00e9 typy soubor\u016f. Dek\u00f3dov\u00e1n\u00ed v\u0161ech r\u016fzn\u00fdch obr\u00e1zk\u016f se m\u016f\u017ee zd\u00e1t n\u00e1ro\u010dn\u00e9, zejm\u00e9na pokud to d\u011bl\u00e1te poprv\u00e9, ale jakmile si zvyknete, za\u010dne v\u00e1m v\u0161e p\u0159ipadat norm\u00e1ln\u00ed.<\/p>\n<p style=\"user-select: auto;\">Existuje mnoho r\u016fzn\u00fdch form\u00e1t\u016f, ze kter\u00fdch si m\u016f\u017eete vybrat. Nejb\u011b\u017en\u011bj\u0161\u00ed z nich na webov\u00fdch str\u00e1nk\u00e1ch jsou v\u0161ak tyto. <a style=\"user-select: auto;\" href=\"https:\/\/www.techsmith.com\/blog\/jpg-vs-png\/\">PNG a JPEG<\/a>. Oproti tomu PNG m\u00e1 kvalitn\u011bj\u0161\u00ed obr\u00e1zky; jedin\u00fdm probl\u00e9mem je, \u017ee obrazov\u00e9 soubory jsou velk\u00e9.<\/p>\n<p style=\"user-select: auto;\">Na druhou stranu form\u00e1t JPEG vytv\u00e1\u0159\u00ed sn\u00edmky ni\u017e\u0161\u00ed kvality. Umo\u017e\u0148uje v\u0161ak nastavovat \u00farovn\u011b kvality, dokud nenajdete vhodnou rovnov\u00e1hu, se kterou m\u016f\u017eete pracovat.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"do-images-help-seo\"><\/span>Pom\u00e1haj\u00ed obr\u00e1zky SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Mo\u017en\u00e1 si kladete ot\u00e1zku, zda je nutn\u00e9 podstupovat v\u0161echny tyto \u00fatrapy a zda budou m\u00edt obr\u00e1zky na va\u0161ich str\u00e1nk\u00e1ch n\u011bjak\u00fd p\u0159\u00ednos pro SEO. Odpov\u011b\u010f je jednoduch\u00e1: za\u010dlen\u011bn\u00ed obr\u00e1zk\u016f na va\u0161e webov\u00e9 str\u00e1nky usnad\u0148uje n\u00e1v\u0161t\u011bvn\u00edk\u016fm pochopen\u00ed va\u0161eho obsahu. Va\u0161e str\u00e1nky d\u00edky tomu tak\u00e9 vypadaj\u00ed zaj\u00edmav\u011bji a \u017eiv\u011bji. D\u00edky tomu budete moci sv\u00e9 n\u00e1v\u0161t\u011bvn\u00edky v\u00edce zaujmout a budou m\u00edt snadnou dostupnost va\u0161\u00ed pr\u00e1ce, co\u017e znamen\u00e1 jen zv\u00fd\u0161enou hodnotu va\u0161eho SEO.<\/p>\n<p style=\"user-select: auto;\">Je d\u016fle\u017eit\u00e9 naj\u00edt a pou\u017e\u00edt na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch spr\u00e1vn\u00e9 obr\u00e1zky, abyste zajistili \u00fasp\u011bch. Optimalizace obr\u00e1zk\u016f je rozhoduj\u00edc\u00edm faktorem, kter\u00fd zajist\u00ed, \u017ee va\u0161e obr\u00e1zky budou p\u0159\u00ednosn\u00e9 pro zv\u00fd\u0161en\u00ed SEO.<\/p>\n<p style=\"user-select: auto;\">","protected":false},"excerpt":{"rendered":"<p>Obr\u00e1zky maj\u00ed z\u00e1sadn\u00ed v\u00fdznam, pokud chcete sv\u00fdm u\u017eivatel\u016fm online prezentovat atraktivn\u00ed, poutav\u00fd a p\u0159\u00edstupn\u00fd obsah. Jsou tak\u00e9 velmi d\u016fle\u017eit\u00e9 pro SEO. Pokud chcete b\u00fdt \u00fasp\u011b\u0161n\u00ed v online podnik\u00e1n\u00ed, je d\u016fle\u017eit\u00e9 optimalizaci obr\u00e1zk\u016f zvl\u00e1dnout. Na tom, jak budete prezentovat sv\u00e9 produkty online, z\u00e1vis\u00ed v\u00e1\u0161 \u00fasp\u011bch \u010di ne\u00fasp\u011bch jako [...]<\/p>","protected":false},"author":6,"featured_media":14837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-14836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Image Optimisation in SEO? - SEO.London<\/title>\n<meta name=\"description\" content=\"Images are of crucial importance when one wants to present attractive, engaging, and accessible content to their users online. They are also very\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/cs\/co-je-optimalizace-obrazku-v-seo\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Image Optimisation in SEO?\" \/>\n<meta property=\"og:description\" content=\"Images are of crucial importance when one wants to present attractive, engaging, and accessible content to their users online. They are also very\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/cs\/co-je-optimalizace-obrazku-v-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-17T05:31:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T11:27:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/08\/What-is-Image-Optimisation-in-SEO-e1629178249777.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"528\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Co je optimalizace obr\u00e1zk\u016f v SEO? - SEO.London","description":"Obr\u00e1zky maj\u00ed z\u00e1sadn\u00ed v\u00fdznam, pokud chcete sv\u00fdm u\u017eivatel\u016fm online prezentovat atraktivn\u00ed, poutav\u00fd a p\u0159\u00edstupn\u00fd obsah. 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