{"id":14757,"date":"2021-08-12T08:07:36","date_gmt":"2021-08-12T08:07:36","guid":{"rendered":"https:\/\/seo.london\/?p=14757"},"modified":"2022-12-28T11:40:28","modified_gmt":"2022-12-28T11:40:28","slug":"co-je-plugin-yoast-seo-ve-wordpressu","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/co-je-plugin-yoast-seo-ve-wordpressu\/","title":{"rendered":"Co je YOAST SEO Plugin ve WordPressu?"},"content":{"rendered":"<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"introduction\"><\/span>\u00davod<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/co-je-plugin-yoast-seo-ve-wordpressu\/#introduction\" title=\"\u00davod\">\u00davod<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/co-je-plugin-yoast-seo-ve-wordpressu\/#what-is-yoast-seo-in-wordpress\" title=\"Co je Yoast SEO ve WordPressu?\">Co je Yoast SEO ve WordPressu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/co-je-plugin-yoast-seo-ve-wordpressu\/#why-you-need-a-yoast-seo-plugin-for-wordpress\" title=\"Pro\u010d pot\u0159ebujete plugin Yoast SEO pro WordPress?\">Pro\u010d pot\u0159ebujete plugin Yoast SEO pro WordPress?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/cs\/co-je-plugin-yoast-seo-ve-wordpressu\/#pros-of-using-yoast-seo-plugins\" title=\"V\u00fdhody pou\u017e\u00edv\u00e1n\u00ed plugin\u016f Yoast SEO\">V\u00fdhody pou\u017e\u00edv\u00e1n\u00ed plugin\u016f Yoast SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/cs\/co-je-plugin-yoast-seo-ve-wordpressu\/#is-yoast-seo-free\" title=\"Je Yoast SEO zdarma?\">Je Yoast SEO zdarma?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/cs\/co-je-plugin-yoast-seo-ve-wordpressu\/#is-yoast-the-best-seo-optimization-plan-for-wordpress\" title=\"Je Yoast nejlep\u0161\u00ed pl\u00e1n SEO optimalizace pro WordPress?\">Je Yoast nejlep\u0161\u00ed pl\u00e1n SEO optimalizace pro WordPress?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/cs\/co-je-plugin-yoast-seo-ve-wordpressu\/#what-is-the-yoast-seo-plugin-in-wordpress\" title=\"Co je plugin Yoast SEO ve WordPressu?\">Co je plugin Yoast SEO ve WordPressu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/cs\/co-je-plugin-yoast-seo-ve-wordpressu\/#what-does-yoast-seo-do\" title=\"Co um\u00ed Yoast SEO?\">Co um\u00ed Yoast SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/cs\/co-je-plugin-yoast-seo-ve-wordpressu\/#how-much-is-yoast-seo-premium\" title=\"Kolik stoj\u00ed Yoast SEO premium?\">Kolik stoj\u00ed Yoast SEO premium?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/cs\/co-je-plugin-yoast-seo-ve-wordpressu\/#how-to-install-and-use-the-yoast-plugin-for-wordpress\" title=\"Jak nainstalovat a pou\u017e\u00edvat plugin YOAST pro WordPress?\">Jak nainstalovat a pou\u017e\u00edvat plugin YOAST pro WordPress?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/cs\/co-je-plugin-yoast-seo-ve-wordpressu\/#how-to-use-the-yoast-plugin-and-its-features\" title=\"Jak pou\u017e\u00edvat plugin Yoast a jeho funkce:\">Jak pou\u017e\u00edvat plugin Yoast a jeho funkce:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/cs\/co-je-plugin-yoast-seo-ve-wordpressu\/#which-is-better-all-in-one-seo-or-yoast\" title=\"Kter\u00fd je lep\u0161\u00ed v\u0161e v jednom SEO nebo Yoast\">Kter\u00fd je lep\u0161\u00ed v\u0161e v jednom SEO nebo Yoast<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"user-select: auto;\">Chcete optimalizovat sv\u00e9 <a href=\"https:\/\/seo.london\/cs\/jsou-wordpress-stranky-dobre-pro-seo\/\">WordPress<\/a> webov\u00e9 str\u00e1nky pro <a href=\"https:\/\/seo.london\/cs\/jak-provadet-pokrocile-vyhledavani-v-googlu\/\">vyhled\u00e1v\u00e1n\u00ed<\/a> proto\u017ee se jedn\u00e1 o z\u00e1sadn\u00ed aspekt va\u0161\u00ed <a href=\"https:\/\/seo.london\/cs\/proc-se-moje-firma-nezobrazuje-na-mapach-google\/\">podnik\u00e1n\u00ed<\/a> \u00fasp\u011bch a z\u00edsk\u00e1n\u00ed <a href=\"https:\/\/seo.london\/cs\/jak-zjistit-autoritu-domeny\/\">\u00fa\u0159ad<\/a> pro va\u0161e webov\u00e9 str\u00e1nky online. V sou\u010dasn\u00e9 dob\u011b maj\u00ed u\u017eivatel\u00e9 wordpressu na v\u00fdb\u011br z mnoha mo\u017enost\u00ed. <a href=\"https:\/\/seo.london\/cs\/\">SEO<\/a> z\u00e1suvn\u00e9 moduly, ze kter\u00fdch mohou zlep\u0161it mo\u017enosti vyhled\u00e1v\u00e1n\u00ed; pro v\u0161echny individu\u00e1ln\u011b hostovan\u00e9 webov\u00e9 str\u00e1nky WordPress. Nicm\u00e9n\u011b <a style=\"user-select: auto;\" href=\"https:\/\/yoast.com\/wordpress\/plugins\/seo\/\">Z\u00e1suvn\u00fd modul Yoast SEO<\/a> z\u016fst\u00e1v\u00e1 v\u00fdjime\u010dn\u00e1 a na <a href=\"https:\/\/seo.london\/cs\/seo-agentura-v-londyne\/\">top<\/a> seznamu. Jeliko\u017e se jedn\u00e1 o dob\u0159e vybavenou mo\u017enost SEO, kter\u00e1 optimalizuje a automatizuje t\u00e9m\u011b\u0159 v\u0161echny aspekty webov\u00fdch str\u00e1nek, p\u0159ich\u00e1z\u00ed s dal\u0161\u00edmi roz\u0161\u00ed\u0159en\u00edmi, kter\u00e1 p\u0159in\u00e1\u0161ej\u00ed v\u00edce funkc\u00ed na palub\u011b. Proto pom\u00e1h\u00e1 zlep\u0161it <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/jak-monitorovat-vykon\/\">v\u00fdkon<\/a> webov\u00fdch str\u00e1nek jak pro va\u0161i firmu, tak pro va\u0161e webov\u00e9 str\u00e1nky.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"what-is-yoast-seo-in-wordpress\"><\/span>Co je Yoast SEO ve WordPressu?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Jedn\u00e1 se o dopln\u011bk pro WordPress, kter\u00fd vylep\u0161uje hodnocen\u00ed va\u0161eho webu v prohl\u00ed\u017ee\u010di optimalizac\u00ed kl\u00ed\u010dov\u00fdch slov a. <a href=\"https:\/\/seo.london\/cs\/obsah-marketing-seo-sluzby\/\">obsah<\/a> na webu. A\u010dkoli v\u011bt\u0161ina <a href=\"https:\/\/seo.london\/cs\/budovani-odkazu-jak-co-delat-donts\/\">co<\/a> <a href=\"https:\/\/seo.london\/cs\/vse-v-jednom-seo-vs-yoast\/\">Yoast<\/a> jsou automatizovan\u00e9, je st\u00e1le zapot\u0159eb\u00ed dohled. D\u00edky n\u011bmu je v\u00e1\u0161 web tak\u00e9 u\u017eivatelsky p\u0159\u00edv\u011btiv\u011bj\u0161\u00ed, proto\u017ee se st\u00e1v\u00e1 p\u0159\u00edstupn\u011bj\u0161\u00edm pro vyhled\u00e1va\u010de i u\u017eivatele, a to d\u00edky vylep\u0161en\u00ed obsahu a \u010ditelnosti.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"why-you-need-a-yoast-seo-plugin-for-wordpress\"><\/span>Pro\u010d pot\u0159ebujete plugin Yoast SEO pro WordPress?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">WordPress m\u00e1 nejlep\u0161\u00ed k\u00f3dovac\u00ed postupy a nab\u00edz\u00ed nejlep\u0161\u00ed po\u017eadovan\u00fd standard HTML; d\u00edky t\u011bmto atribut\u016fm je automaticky kompatibiln\u00ed se SEO. Je v\u0161ak pot\u0159eba nab\u00eddnout co nejvy\u0161\u0161\u00ed cenu. <a href=\"https:\/\/seo.london\/cs\/jak-mohu-zkontrolovat-sve-poradi-seo\/\">hodnost<\/a> pomoc\u00ed minim\u00e1ln\u00edch kl\u00ed\u010dov\u00fdch slov mezi miliony internetov\u00fdch str\u00e1nek. Proto je nutn\u00e9, abyste zahrnuli <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/co-dela-yoast-seo-do\/\">Yoast SEO<\/a> z\u00e1suvn\u00fd modul na va\u0161em <a style=\"user-select: auto;\" href=\"https:\/\/wordpress.com\/\">Webov\u00e9 str\u00e1nky WordPress<\/a>; proto\u017ee je ze v\u0161ech nejlep\u0161\u00ed.<\/p>\n<p style=\"user-select: auto;\">Yoast je tak\u00e9 <a href=\"https:\/\/seo.london\/cs\/software-pro-seo-zdarma\/\">zdarma<\/a>, snadno se instaluje a zjednodu\u0161uje pou\u017eitelnost SEO pro odborn\u00edky i za\u010d\u00e1te\u010dn\u00edky. Na rozd\u00edl od jin\u00fdch n\u00e1stroj\u016f pro optimalizaci SEO plugin\u016f je Yoast nejstahovan\u011bj\u0161\u00ed a slou\u017e\u00ed milion\u016fm webov\u00fdch str\u00e1nek po cel\u00e9m sv\u011bt\u011b. To je dostate\u010dn\u00fd d\u016fvod k tomu, abyste vid\u011bli, \u017ee tomuto pluginu SEO d\u016fv\u011b\u0159uj\u00ed miliony lid\u00ed. Stejn\u011b tak je to efektivn\u00ed n\u00e1stroj, proto\u017ee nem\u016f\u017ee b\u00fdt nejstahovan\u011bj\u0161\u00ed, pokud nen\u00ed nejlep\u0161\u00ed pro WordPress.<\/p>\n<p style=\"user-select: auto;\">Yoast SEO plugin pom\u00e1h\u00e1 p\u0159idat hodnotu tam, kde WordPress nen\u00ed schopen ud\u011blat tot\u00e9\u017e. Nap\u0159\u00edklad spr\u00e1va kl\u00ed\u010dov\u00fdch slov, pou\u017eit\u00ed n\u00e1stroj\u016f pro webmastery, spr\u00e1va kl\u00ed\u010dov\u00fdch slov, odes\u00edl\u00e1n\u00ed map str\u00e1nek a vytv\u00e1\u0159en\u00ed obsahu. M\u00e1 tak\u00e9 za\u010dlen\u011bn\u00e9 funkce, kter\u00e9 pom\u00e1haj\u00ed p\u0159i popisu <a href=\"https:\/\/seo.london\/cs\/sluzby-spravy-seo\/\">\u0159\u00edzen\u00ed<\/a>, uspo\u0159\u00e1d\u00e1n\u00ed <a href=\"https:\/\/seo.london\/cs\/co-jsou-meta-klicova-slova\/\">Meta kl\u00ed\u010dov\u00e1 slova<\/a>, anal\u00fdza obsahu, soci\u00e1ln\u00ed funkce, u\u017eivatel Yoast <a href=\"https:\/\/seo.london\/cs\/naucte-se-seo\/\">pr\u016fvodce<\/a>, spr\u00e1vu p\u0159esm\u011brov\u00e1n\u00ed a mapy str\u00e1nek XML.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"pros-of-using-yoast-seo-plugins\"><\/span>V\u00fdhody pou\u017e\u00edv\u00e1n\u00ed plugin\u016f Yoast SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Z\u00e1suvn\u00fd modul Yoast SEO v\u00e1m pom\u016f\u017ee spravovat:<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\"><em style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Uspo\u0159\u00e1d\u00e1n\u00ed <a href=\"https:\/\/seo.london\/cs\/meta-description-title-tag-h1-na-strance-kontaktu\/\">Meta<\/a> Kl\u00ed\u010dov\u00e1 slova- <\/strong><\/em><em style=\"user-select: auto;\">Yoast<\/em> z\u00e1suvn\u00fd modul vytvo\u0159\u00ed na obrazovce \u00faprav metabox, <a href=\"https:\/\/seo.london\/cs\/eskortni-seo-sluzby\/\">kter\u00fd<\/a> umo\u017e\u0148uje p\u0159id\u00e1vat popisy a meta n\u00e1zvy v r\u00e1mci <a href=\"https:\/\/seo.london\/cs\/jsou-blogy-dobre-pro-seo\/\">blog<\/a> p\u0159\u00edsp\u011bvek. Krom\u011b toho v\u00e1m tak\u00e9 umo\u017e\u0148uje zvolit \u00fast\u0159edn\u00ed kl\u00ed\u010dov\u00e9 slovo pro p\u0159\u00edsp\u011bvek. Jakmile zvol\u00edte \u00fast\u0159edn\u00ed kl\u00ed\u010dov\u00e9 slovo, analyzuje obsah p\u0159\u00edsp\u011bvku blogu v porovn\u00e1n\u00ed s obsahem na \u00fast\u0159edn\u00ed kl\u00ed\u010dov\u00e9 slovo a poskytne SEO hodnocen\u00ed. <a href=\"https:\/\/seo.london\/cs\/hodnoceni-url\/\">hodnocen\u00ed<\/a>. Stejn\u011b d\u016fle\u017eit\u00e9 je, \u017ee poskytuje doporu\u010den\u00ed pro zlep\u0161en\u00ed hodnocen\u00ed SEO.<\/li>\n<li style=\"user-select: auto;\"><em style=\"user-select: auto;\"><strong style=\"user-select: auto;\">XML Sitemaps- <\/strong><\/em>Pokud ve WordPressu pou\u017e\u00edv\u00e1te plugin Yoast SEO, nen\u00ed t\u0159eba do n\u011bj vkl\u00e1dat dal\u0161\u00ed pluginy. <a href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/\">mapa str\u00e1nek<\/a> pluginy, proto\u017ee Yoast vytv\u00e1\u0159\u00ed <a style=\"user-select: auto;\" href=\"https:\/\/www.xml-sitemaps.com\/\">Mapy str\u00e1nek XML<\/a> na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch a ode\u0161le je na <a href=\"https:\/\/seo.london\/cs\/webove-stranky-nejsou-indexovany-ve-vyhledavani-bings\/\">Bing<\/a> a Google.<\/li>\n<li style=\"user-select: auto;\"><em style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Funkce soci\u00e1ln\u00edch m\u00e9di\u00ed -<\/strong><\/em> WordPress by Yoast umo\u017e\u0148uje nastavit kompatibilitu va\u0161ich str\u00e1nek s Twitterem a <a style=\"user-select: auto;\" href=\"http:\/\/www.facebook.com\/\">Facebook<\/a>. Nastaven\u00ed pom\u00e1h\u00e1, aby stav va\u0161eho webu vypadal dob\u0159e na soci\u00e1ln\u00edch platform\u00e1ch.<\/li>\n<li style=\"user-select: auto;\"><em style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Obsahov\u00e1 anal\u00fdza - <\/strong><\/em>Yoast v\u00e1m umo\u017e\u0148uje <a href=\"https:\/\/seo.london\/cs\/jak-vyhledavat-a-vytvaret-obsah-ktery-se-umistuje-ve-vyhledavacich\/\">rozv\u00edjet<\/a> a <a href=\"https:\/\/seo.london\/cs\/co-jsou-vstupni-stranky-a-proc-jsou-dulezite\/\">vstupn\u00ed str\u00e1nka<\/a> pro va\u0161e reklamy, ani\u017e byste obdr\u017eeli indexy vyhled\u00e1v\u00e1n\u00ed. Proto\u017ee umo\u017e\u0148uje omezit vyhled\u00e1va\u010de t\u00edm, \u017ee na str\u00e1nku vlo\u017e\u00edte no-index, omez\u00edte se p\u0159ed indexov\u00e1n\u00edm. Nav\u00edc obsahuje <a href=\"https:\/\/seo.london\/cs\/kanonicke-url\/\">kanonick\u00e9<\/a> odkazy po cel\u00e9m webu, co\u017e prohl\u00ed\u017ee\u010di pom\u00e1h\u00e1 zjistit, kter\u00fd odkaz je t\u0159eba indexovat. Tato funkce d\u011bl\u00e1 z pluginu Yoast jedine\u010dn\u00fd optimaliza\u010dn\u00ed n\u00e1stroj ve srovn\u00e1n\u00ed s ostatn\u00edmi.<\/li>\n<li style=\"user-select: auto;\"><em style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Popis Management- <\/strong><\/em>Meta popisy se zobrazuj\u00ed v adrese URL a na str\u00e1nce <a href=\"https:\/\/seo.london\/cs\/nazev-stranky-seo\/\">n\u00e1zev<\/a> kdy\u017e prohl\u00ed\u017ee\u010d zobraz\u00ed v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed. Str\u00e1nka <a href=\"https:\/\/seo.london\/cs\/jak-psat-meta-popisy\/\">meta popis<\/a> by m\u011bly b\u00fdt p\u0159esv\u011bd\u010div\u00e9, aby u\u017eivatel\u00e9 cht\u011bli nav\u0161t\u00edvit va\u0161e str\u00e1nky. WordPress s Yoastem umo\u017e\u0148uje kdykoli prov\u00e9st zm\u011bny meta popisu podle va\u0161ich po\u017eadavk\u016f. To v\u00e1m m\u016f\u017ee pomoci <a href=\"https:\/\/seo.london\/cs\/kontrolni-seznam-pro-redesign-a-opetovne-spusteni-webovych-stranek\/\">redesign<\/a> sv\u016fj meta popis ob\u010das p\u0159izp\u016fsobit tomu, co v\u00e1s zaj\u00edm\u00e1.<\/li>\n<li style=\"user-select: auto;\"><em style=\"user-select: auto;\"><strong style=\"user-select: auto;\">U\u017eivatelsk\u00e1 p\u0159\u00edru\u010dka Yoast- <\/strong><\/em>v t\u00e9to oblasti z\u00edsk\u00e1te pomoc s p\u0159\u00edpadn\u00fdmi dotazy a pokyny, kter\u00e9 pot\u0159ebujete k bezprobl\u00e9mov\u00e9mu proch\u00e1zen\u00ed webov\u00fdch str\u00e1nek. Nab\u00edz\u00ed tak\u00e9 lekce, jak zlep\u0161it sv\u00e9 SEO kampan\u011b. T\u00edm se st\u00e1v\u00e1 v\u00fdjime\u010dn\u00fdm optimaliza\u010dn\u00edm n\u00e1strojem pro WordPress.<\/li>\n<li style=\"user-select: auto;\"><em style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Spr\u00e1va p\u0159esm\u011brov\u00e1n\u00ed -<\/strong><\/em> to v\u00e1m pom\u016f\u017ee zabr\u00e1nit jak\u00fdmkoli nezdrav\u00fdm okolnostem, kter\u00e9 by mohly nastat v p\u0159\u00edpad\u011b p\u0159esm\u011brov\u00e1n\u00ed webov\u00fdch str\u00e1nek a zabr\u00e1n\u011bn\u00ed <a style=\"user-select: auto;\" href=\"https:\/\/support.google.com\/webmasters\/answer\/2445990?hl=en\">Chyby 404<\/a> na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, proto\u017ee takov\u00e9 <a href=\"https:\/\/seo.london\/cs\/marketingove-chyby-malych-podniku\/\">chyby<\/a> m\u016f\u017ee sn\u00ed\u017eit \u0161ance na optimalizaci va\u0161ich kampan\u00ed SEO.<\/li>\n<\/ul>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"is-yoast-seo-free\"><\/span>Je Yoast SEO zdarma?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Ano, je zdarma, pokud nepot\u0159ebujete pr\u00e9miovou verzi; bezplatn\u00e1 verze Yoastu je stejn\u011b \u00fa\u010dinn\u00e1 jako pr\u00e9miov\u00e1, proto\u017ee postr\u00e1d\u00e1 odd\u011blen\u00ed podpory. Vzhledem k tomu, \u017ee si bezplatn\u00fd plugin Yoast stahuj\u00ed miliony webov\u00fdch str\u00e1nek, mohlo by b\u00fdt nemo\u017en\u00e9 odpov\u011bd\u011bt na v\u0161echny tyto dotazy od milion\u016f webov\u00fdch str\u00e1nek zdarma.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"is-yoast-the-best-seo-optimization-plan-for-wordpress\"><\/span>Je Yoast nejlep\u0161\u00ed pl\u00e1n SEO optimalizace pro WordPress?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Pravd\u011bpodobn\u011b neexistuje \u017e\u00e1dn\u00fd jin\u00fd n\u00e1stroj pro optimalizaci SEO, kter\u00fd by fungoval nejl\u00e9pe pro WordPress a kter\u00fd by se vyrovnal pluginu Yoast SEO. Obsahuje \u0159adu n\u00e1stroj\u016f, d\u00edky kter\u00fdm se SEO zd\u00e1 b\u00fdt snadn\u00e9 jak pro odborn\u00edky, tak pro za\u010d\u00e1te\u010dn\u00edky. A pak, d\u00edky sv\u00e9mu automatick\u00e9mu aspektu je zdarma a jeho pou\u017e\u00edv\u00e1n\u00ed a instalace jsou jednoduch\u00e9. D\u00edky tomu p\u016fsob\u00ed jako virtu\u00e1ln\u00ed asistent va\u0161eho webu WordPress, \u010d\u00edm\u017e eliminuje mnoho chyb, kter\u00e9 by mohly vzniknout p\u0159i pou\u017eit\u00ed jin\u00fdch plugin\u016f SEO.<\/p>\n<p style=\"user-select: auto;\">Z\u00e1v\u011brem lze \u0159\u00edci, \u017ee plugin Yoast SEO pro WordPress je skv\u011bl\u00fd optimaliza\u010dn\u00ed n\u00e1stroj, kter\u00fd pom\u00e1h\u00e1 webov\u00fdm str\u00e1nk\u00e1m WordPress dosahovat ohromn\u00fdch v\u00fdsledk\u016f. Obsahuje \u0159adu n\u00e1stroj\u016f, kter\u00e9 pom\u00e1haj\u00ed SEO zd\u00e1nliv\u011b snadno prov\u00e1d\u011bt jak pro odborn\u00edky, tak pro za\u010d\u00e1te\u010dn\u00edky. Proto je jako optimaliza\u010dn\u00ed n\u00e1stroj pluginu ve srovn\u00e1n\u00ed s ostatn\u00edmi v\u00fdjime\u010dn\u00fd. Je bezplatn\u00fd a jeho pou\u017e\u00edv\u00e1n\u00ed a instalace je snadn\u00e1, v\u011bt\u0161ina jeho aplikac\u00ed je s pr\u016fvodcem a v \u010d\u00e1sti u\u017eivatelsk\u00e9 p\u0159\u00edru\u010dky v\u00e1m tak\u00e9 poskytne doporu\u010den\u00ed, jak zlep\u0161it va\u0161e SEO kampan\u011b. Pokud tedy hled\u00e1te \u00fa\u010dinn\u00fd a efektivn\u00ed n\u00e1stroj pro optimalizaci SEO pro sv\u00e9 webov\u00e9 str\u00e1nky WordPress, Yoast je to nejlep\u0161\u00ed, co m\u016f\u017eete naj\u00edt.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/seo.london\/cs\/mohu-se-naucit-seo-sam\/\">Nau\u010dte se<\/a> v\u0161e o Yoast SEO - Jak pom\u00e1h\u00e1 zlep\u0161it organickou viditelnost Ka\u017ed\u00fd chce zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost sv\u00e9ho blogu nebo webov\u00fdch str\u00e1nek. J\u00e1 v\u00edm, \u017ee chci, Vy tak\u00e9! \u017de ano?<\/p>\n<p style=\"text-align: justify;\">Ka\u017ed\u00fd, kdo m\u00e1 trochu <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-znalostni-graf-google\/\">znalosti<\/a> v\u00ed, \u017ee SEO je zp\u016fsob, jak z\u00edskat organickou n\u00e1v\u0161t\u011bvnost, ale jak byste m\u011bli SEO prov\u00e1d\u011bt? Pokud m\u00e1te webov\u00e9 str\u00e1nky ve WordPressu, pak se <strong style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/cs\/spatne-pro-seo\/\">\u0161patn\u00fd<\/a> novinky<\/strong> je to, \u017ee se neum\u00edst\u00ed vysoko na str\u00e1nce s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed Google.<\/p>\n<p style=\"text-align: justify;\">Ale <strong style=\"user-select: auto;\">dobr\u00e9 zpr\u00e1vy<\/strong> existuje mnoho plugin\u016f, kter\u00e9 jsou k dispozici na WordPress, aby to <a href=\"https:\/\/seo.london\/cs\/je-seo-mrtve\/\">mrtv\u00fd<\/a> SEO pro va\u0161e webov\u00e9 str\u00e1nky, a to i v p\u0159\u00edpad\u011b, \u017ee nezn\u00e1te technick\u00e9 detaily nebo z\u00e1klady SEO.<\/p>\n<p style=\"text-align: justify;\">Existuje mnoho plugin\u016f, kter\u00e9 v\u00e1m pomohou dos\u00e1hnout SEO pro va\u0161e webov\u00e9 str\u00e1nky. N\u011bkter\u00e9 z nich jsou<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">Yoast SEO<\/li>\n<li style=\"user-select: auto;\">V\u0161e v jednom SEO<\/li>\n<li style=\"user-select: auto;\">Semrush SEO<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Ale budeme v\u00e1m \u0159\u00edct o Yoast SEO podrobn\u011b, proto\u017ee to je plugin, kter\u00fd pou\u017e\u00edv\u00e1me a najde nejv\u00edce u\u017eite\u010dn\u00e9 ve v\u0161ech. Od roku 2008 m\u00e1 doposud v\u00edce ne\u017e 5 milion\u016f aktivac\u00ed a pomohl milion\u016fm webov\u00fdch str\u00e1nek dos\u00e1hnout vysok\u00e9ho hodnocen\u00ed po cel\u00e9m sv\u011bt\u011b.<\/p>\n<p style=\"text-align: justify;\"><em style=\"user-select: auto;\">O\u010dividn\u011b jsme v\u00e1s nep\u0159esv\u011bd\u010dili!<\/em><\/p>\n<p style=\"text-align: justify;\"><em style=\"user-select: auto;\">A pokud ano, nev\u00edte, jak ji pou\u017e\u00edvat.<\/em><\/p>\n<p style=\"text-align: justify;\">Nebojte se! Podrobn\u011b v\u00e1s sezn\u00e1m\u00edme s cel\u00fdm procesem instalace a v\u0161emi jej\u00edmi funkcemi, aby pro v\u00e1s byla co nejjednodu\u0161\u0161\u00ed.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-is-the-yoast-seo-plugin-in-wordpress\"><\/span>Co je plugin Yoast SEO ve WordPressu?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">SEO pro WordPress je slo\u017eit\u00e9 t\u00e9ma. Proto ka\u017ed\u00fd web WordPress pot\u0159ebuje SEO plugin, jako je Yoast SEO. Yoast SEO je nejobl\u00edben\u011bj\u0161\u00ed SEO plugin dostupn\u00fd na trhu pro WordPress. Byl vytvo\u0159en se spoustou funkc\u00ed a sadou n\u00e1stroj\u016f pro <a href=\"https:\/\/seo.london\/cs\/mistni-vyhledavani-bez-fyzicke-adresy\/\">adresa<\/a> v\u0161echny slo\u017eit\u00e9 probl\u00e9my a umo\u017en\u00ed v\u00e1m m\u00edt kontrolu nad SEO va\u0161eho webu.  Yoast SEO mohou pou\u017e\u00edvat za\u010d\u00e1te\u010dn\u00edci i zku\u0161en\u00ed digit\u00e1ln\u00ed market\u00e9\u0159i.<\/p>\n<p style=\"text-align: justify;\">V\u00fdvoj\u00e1\u0159i pluginu Yoast odvedli skv\u011blou pr\u00e1ci, aby jej mohli snadno pou\u017e\u00edvat i za\u010d\u00e1te\u010dn\u00edci, ale p\u0159esto existuje velk\u00e1 \u0161ance, \u017ee budete pot\u0159ebovat pomoc s t\u00edm, jak plugin Yoast SEO pou\u017e\u00edvat, proto\u017ee mnoho za\u010d\u00e1te\u010dn\u00edk\u016f nezn\u00e1 v\u0161echny funkce, kter\u00e9 plugin Yoast SEO nab\u00edz\u00ed, a je pro n\u011b n\u00e1ro\u010dn\u00e9 rozhodnout, kter\u00fd z nich pou\u017e\u00edt k optimalizaci sv\u00fdch webov\u00fdch str\u00e1nek.<\/p>\n<p style=\"text-align: justify;\">V tomto \u010dl\u00e1nku v\u00e1s provedeme kompletn\u00edm nastaven\u00edm pluginu Yoast SEO ve WordPressu a zodpov\u00edme v\u00e1m n\u011bkolik d\u016fle\u017eit\u00fdch ot\u00e1zek, jako nap\u0159.:<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">co d\u011bl\u00e1 Yoast SEO<\/li>\n<li style=\"user-select: auto;\">Co je to slim\u00e1k v Yoast SEO<\/li>\n<li style=\"user-select: auto;\">jak p\u0159idat v\u00edce kl\u00ed\u010dov\u00fdch slov v Yoast SEO zdarma<\/li>\n<li style=\"user-select: auto;\">co je lep\u0161\u00ed v\u0161e v jednom SEO nebo Yoast<\/li>\n<li style=\"user-select: auto;\">kolik stoj\u00ed Yoast SEO premium<\/li>\n<li style=\"user-select: auto;\">jak p\u0159idat kl\u00ed\u010dov\u00e1 slova v Yoast SEO<\/li>\n<li style=\"user-select: auto;\">Co je to kl\u00ed\u010dov\u00e9 slovo se zam\u011b\u0159en\u00edm v Yoast SEO?<\/li>\n<li style=\"user-select: auto;\">jak pou\u017e\u00edvat plugin Yoast SEO pro WordPress<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-does-yoast-seo-do\"><\/span>Co um\u00ed Yoast SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Yoast SEO je nejkomplexn\u011bj\u0161\u00ed plugin pro WordPress. A\u0165 u\u017e provozujete osobn\u00ed blog nebo spravujete SEO pro webov\u00e9 str\u00e1nky klient\u016f, pak pot\u0159ebujete plugin, kter\u00fd v\u00e1m pom\u016f\u017ee. Yoast je v\u00fdkonn\u00fd n\u00e1stroj, kter\u00fd dok\u00e1\u017ee zlep\u0161it um\u00edst\u011bn\u00ed va\u0161ich webov\u00fdch str\u00e1nek ve vyhled\u00e1va\u010d\u00edch t\u00edm, \u017ee v\u00e1m pom\u016f\u017ee optimalizovat obsah a kl\u00ed\u010dov\u00e1 slova na webu a u\u010dinit va\u0161e str\u00e1nky p\u0159\u00edv\u011btiv\u00e9 pro vyhled\u00e1va\u010de. Nab\u00edz\u00ed tak\u00e9 nep\u0159ebern\u00e9 mno\u017estv\u00ed n\u00e1stroj\u016f a funkc\u00ed, kter\u00e9 nespo\u010detn\u011b mnoho v\u011bc\u00ed mohou zlep\u0161it v\u00e1\u0161 web. N\u011bkter\u00e9 z t\u011bchto funkc\u00ed jsou.<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">N\u00e1stroj pro anal\u00fdzu SEO: tento n\u00e1stroj v\u00e1m pom\u016f\u017ee <a href=\"https:\/\/seo.london\/cs\/jak-napsat-seo-optimalizovany-blog\/\">psan\u00ed<\/a> a <a href=\"https:\/\/seo.london\/cs\/jak-psat-obsah-optimalizovany-pro-seo\/\">kvalitn\u00ed obsah<\/a> podle zvolen\u00e9ho kl\u00ed\u010dov\u00e9ho slova se spr\u00e1vn\u00fdm zam\u011b\u0159en\u00edm.<\/li>\n<li style=\"user-select: auto;\">Anal\u00fdza \u010ditelnosti, abyste se ujistili, \u017ee p\u00ed\u0161ete obsah, kter\u00fd je \u010diteln\u00fd a straviteln\u00fd jak pro u\u017eivatele, tak pro vyhled\u00e1va\u010de Google.<\/li>\n<li style=\"user-select: auto;\">Zam\u011b\u0159en\u00ed testov\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov.<\/li>\n<li style=\"user-select: auto;\">M\u011bn\u00ed n\u00e1zev a meta popis SEO p\u0159\u00edsp\u011bvku na z\u00e1klad\u011b jednotliv\u00fdch p\u0159\u00edsp\u011bvk\u016f pro lep\u0161\u00ed branding a spolehliv\u00fd snippet v GSRP.<\/li>\n<li style=\"user-select: auto;\">Vylep\u0161en\u00e1 podpora kanonick\u00fdch znak\u016f a p\u0159id\u00e1v\u00e1n\u00ed kanonick\u00fdch znak\u016f do archiv\u016f taxonomie, str\u00e1nek a jednotliv\u00fdch p\u0159\u00edsp\u011bvk\u016f. V podstat\u011b tedy nastavte kanonickou adresu URL, abyste se vyhnuli duplicitn\u00edmu obsahu.<\/li>\n<li style=\"user-select: auto;\">Podpora drobe\u010dk\u016f s konfigurovateln\u00fdmi n\u00e1zvy drobe\u010dk\u016f.<\/li>\n<li style=\"user-select: auto;\">Vy\u010di\u0161t\u011bn\u00ed permitu a z\u00e1rove\u0148 umo\u017en\u011bn\u00ed vlastn\u00edho vyhled\u00e1v\u00e1n\u00ed Google.<\/li>\n<li style=\"user-select: auto;\">txt a editor .htaccess<\/li>\n<li style=\"user-select: auto;\">Podpora nadpis\u016f a meta popis\u016f pro taxonomie<\/li>\n<li style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/cs\/syndikace-obsahu-jako-marketingova-strategie\/\">RSS<\/a> konfigurace z\u00e1pat\u00ed\/z\u00e1hlav\u00ed.<\/li>\n<li style=\"user-select: auto;\">Mo\u017enost ov\u011b\u0159it Google <a href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/\">Konzola pro vyhled\u00e1v\u00e1n\u00ed<\/a>, Yahoo Site Explorer a Bing Webmaster Tools.<\/li>\n<li style=\"user-select: auto;\">Mapy str\u00e1nek XML s <a href=\"https:\/\/seo.london\/cs\/google-neindexuje-obrazky\/\">Obr\u00e1zky<\/a>, str\u00e1nky nebo p\u0159\u00edsp\u011bvky, kter\u00e9 nebyly indexov\u00e1ny, se v map\u011b XML webu nezobraz\u00ed.<\/li>\n<li style=\"user-select: auto;\">Mapa str\u00e1nek XML News<\/li>\n<li style=\"user-select: auto;\">Meta <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-soubor-robots-txt-v-seo\/\">Roboti<\/a> konfigurace.<\/li>\n<li style=\"user-select: auto;\">Zlep\u0161uje \u010ditelnost va\u0161eho ost, aby byl u\u017eivatelsky p\u0159\u00edv\u011btiv\u00fd a snadn\u00fd jak pro u\u017eivatele, tak pro vyhled\u00e1va\u010de Google.<\/li>\n<li style=\"user-select: auto;\">N\u00e1hledy fragment\u016f v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed Google. N\u00e1\u0161 n\u00e1hled \u00faryvku by v\u00e1m uk\u00e1zal, jak by v\u00e1\u0161 p\u0159\u00edsp\u011bvek vypadal ve v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed.<\/li>\n<li style=\"user-select: auto;\">Poskytuje tak\u00e9 <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-znacku-schematu-faq\/\">\u010cASTO KLADEN\u00c9 DOTAZY<\/a> &amp; blok JAK na to pro editor WordPressu, aby google crawlery v\u011bd\u011bly, \u017ee pod\u00e1v\u00e1te n\u00e1vody a str\u00e1nky s nej\u010dast\u011bj\u0161\u00edmi dotazy.<\/li>\n<li style=\"user-select: auto;\">M\u00e1 hromadn\u00fd editor, kter\u00fd v\u00e1m pom\u016f\u017ee prov\u00e1d\u011bt rozs\u00e1hl\u00e9 \u00fapravy n\u00e1zv\u016f a meta-popis\u016f v\u00edce p\u0159\u00edsp\u011bvk\u016f.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">S pr\u00e9miovou verz\u00ed pluginu Yoast SEO z\u00edsk\u00e1te je\u0161t\u011b v\u00edce funkc\u00ed a n\u00e1stroj\u016f.<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">Vnit\u0159n\u00ed propojen\u00ed na poskytuje automatick\u00e9 n\u00e1vrhy p\u0159\u00edsp\u011bvku, na kter\u00fd se m\u00e1 odkazovat, a <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/co-je-jednosmerne-budovani-odkazu\/\">budov\u00e1n\u00ed odkaz\u016f<\/a> n\u00e1vrhy pro v\u00e1\u0161 p\u0159\u00edsp\u011bvek z jin\u00fdch p\u0159\u00edsp\u011bvk\u016f<\/li>\n<li style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/cs\/jsou-videa-dobra-pro-seo\/\">Video<\/a> v\u00fdukov\u00e9 programy, kter\u00e9 v\u00e1m pomohou podrobn\u011b porozum\u011bt ka\u017ed\u00e9 funkci z\u00e1suvn\u00e9ho modulu.<\/li>\n<li style=\"user-select: auto;\">Umo\u017e\u0148uje pou\u017e\u00edvat v\u00edce kl\u00ed\u010dov\u00fdch slov a exportovat kl\u00ed\u010dov\u00e1 slova se zam\u011b\u0159en\u00edm.<\/li>\n<li style=\"user-select: auto;\">Verze Premium v\u00e1m tak\u00e9 poskytuje technickou podporu od lid\u00ed z Yoastu, kte\u0159\u00ed v\u00e1m pomohou maxim\u00e1ln\u011b vyu\u017e\u00edt SEO va\u0161eho webu.<\/li>\n<li style=\"user-select: auto;\">Pom\u016f\u017ee v\u00e1m uk\u00e1zat, jak bude v\u00e1\u0161 p\u0159\u00edsp\u011bvek vypadat na soci\u00e1ln\u00edch s\u00edt\u00edch, jako nap\u0159. <a href=\"https:\/\/seo.london\/cs\/seo-pro-facebook\/\">Facebook<\/a> a Twitteru.<\/li>\n<li style=\"user-select: auto;\">M\u00e1 tak\u00e9 n\u00e1stroj pro p\u0159ehled, kter\u00fd v\u00e1m poskytne <a href=\"https:\/\/seo.london\/cs\/jak-prijit-s-napady-na-blog\/\">n\u00e1pad<\/a> na co se v\u00e1\u0161 text zam\u011b\u0159uje, abyste mohli udr\u017eet obsah v souladu s kl\u00ed\u010dov\u00fdmi slovy.<\/li>\n<li style=\"user-select: auto;\">Umo\u017e\u0148uje optimalizovat \u010dl\u00e1nek podle synonym a souvisej\u00edc\u00edch kl\u00ed\u010dov\u00fdch slov. Pi\u0161te tedy p\u0159irozen\u011bji d\u00edky automatick\u00e9mu rozpozn\u00e1v\u00e1n\u00ed tvaru va\u0161ich slov.<\/li>\n<li style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/cs\/off-page-seo-strategie\/\">Obsah rohov\u00e9ho kamene<\/a> zkontrolovat, zda vyhled\u00e1va\u010de sm\u011b\u0159uj\u00ed na va\u0161e webov\u00e9 str\u00e1nky.<\/li>\n<li style=\"user-select: auto;\">Poskytuje tak\u00e9 mo\u017enost roz\u0161\u00ed\u0159it SEO o video SEO, SEO pro novinky a roz\u0161\u00ed\u0159en\u00ed woo-commerce SEO.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">V\u011bt\u0161ina pr\u00e1ce, kterou Yoast SEO prov\u00e1d\u00ed, je automatizovan\u00e1, ale p\u0159esto pot\u0159ebuje v\u00e1\u0161 p\u0159\u00edsp\u011bvek a spr\u00e1vn\u00e9 pl\u00e1nov\u00e1n\u00ed, aby mohl pln\u011b vyu\u017e\u00edt sv\u016fj potenci\u00e1l.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"user-select: auto;\">\u00a0<\/strong><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"how-much-is-yoast-seo-premium\"><\/span>Kolik stoj\u00ed Yoast SEO premium?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Yoast SEO premium je bezpochyby fantastick\u00fd plugin. P\u0159esto\u017ee s bezplatn\u00fdm pluginem z\u00edsk\u00e1te mnoho funkc\u00ed, Yoast SEO premium je o krok nap\u0159ed. S Yoast SEO premium z\u00edsk\u00e1te n\u00e1sleduj\u00edc\u00ed dal\u0161\u00ed funkce-<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/cs\/ma-presmerovani-url-vliv-na-seo\/\">P\u0159esm\u011brov\u00e1n\u00ed<\/a> Spr\u00e1vce - snadn\u00e9 p\u0159esm\u011brov\u00e1n\u00ed z <a href=\"https:\/\/seo.london\/cs\/mel-bych-ze-svych-webovych-stranek-odstranit-stary-obsah\/\">star\u00fd<\/a> na nov\u00e9 <a href=\"https:\/\/seo.london\/cs\/url-adresy-pratelske-k-vyhledavani\/\">Adresy URL<\/a>. M\u00e1 \u00fapln\u00fd spr\u00e1vce p\u0159esm\u011brov\u00e1n\u00ed, kter\u00fd udr\u017euje va\u0161e str\u00e1nky zdrav\u00e9 t\u00edm, \u017ee p\u0159esouv\u00e1 smazan\u00e9 str\u00e1nky a m\u011bn\u00ed adresu URL.<\/li>\n<li style=\"user-select: auto;\">V\u00edce kl\u00ed\u010dov\u00fdch slov - optimalizace v\u00edce kl\u00ed\u010dov\u00fdch slov.<\/li>\n<li style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/cs\/mel-bych-pouzivat-atribut-nofollow-pro-interni-odkazy\/\">Intern\u00ed odkaz<\/a> N\u00e1vrhy - N\u00e1vrhy na propojen\u00ed <a href=\"https:\/\/seo.london\/cs\/jsou-jednostrankove-webove-stranky-dobre-pro-seo\/\">jedna strana<\/a> na jinou v r\u00e1mci webov\u00e9 str\u00e1nky.<\/li>\n<li style=\"user-select: auto;\">Export zam\u011b\u0159en\u00fdch kl\u00ed\u010dov\u00fdch slov - jasn\u00fd p\u0159ehled zam\u011b\u0159en\u00fdch kl\u00ed\u010dov\u00fdch slov a jejich sk\u00f3re,<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Yoast SEO Premium nab\u00edz\u00ed mnoho dal\u0161\u00edch funkc\u00ed. Klikn\u011bte na <a style=\"user-select: auto;\" href=\"https:\/\/yoast.com\/wordpress\/plugins\/seo\/\">zde<\/a> zobrazit \u00faplnou srovn\u00e1vac\u00ed tabulku.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"user-select: auto;\">Yoast SEO Premium stoj\u00ed $89.<\/strong><\/p>\n<p style=\"text-align: justify;\">Ot\u00e1zkou je, zda byste si m\u011bli koupit pr\u00e9miov\u00fd plugin Yoast SEO.<\/p>\n<p style=\"text-align: justify;\">Na to nen\u00ed snadn\u00e9 odpov\u011bd\u011bt. Pokud jste <a href=\"https:\/\/seo.london\/cs\/tipy-pro-seo-pro-zacatecniky\/\">za\u010d\u00e1te\u010dn\u00edk<\/a> kdo pr\u00e1v\u011b za\u010d\u00edn\u00e1 blog nebo d\u011bl\u00e1 affiliate marketing, kter\u00fd nevytv\u00e1\u0159\u00ed <a href=\"https:\/\/seo.london\/cs\/seo-pro-financni-sluzby\/\">pen\u00edze<\/a> pr\u00e1v\u011b te\u010f, pak se nedoporu\u010duje kupovat pr\u00e9miovou verzi. Pokud v\u0161ak chcete investovat do tvorby obsahu webov\u00fdch str\u00e1nek, k \u010demu\u017e pot\u0159ebujete dal\u0161\u00ed n\u00e1vrh, pak se Yoast SEO premium vyplat\u00ed. Pokud za\u010d\u00edn\u00e1te podnikat online, mus\u00edte se pod\u00edvat a zv\u00e1\u017eit anal\u00fdzu n\u00e1klad\u016f a p\u0159\u00ednos\u016f. Byli byste ochotni utratit $89 za z\u00e1suvn\u00fd modul, jeho\u017e n\u00e1vratnost by mohla trvat m\u011bs\u00edce na <a href=\"https:\/\/seo.london\/cs\/seo-pro-nove-stranky\/\">nov\u00e9 webov\u00e9 str\u00e1nky<\/a>?  Na druhou stranu, pokud jste velk\u00e1 firma, kter\u00e1 si m\u016f\u017ee dovolit po\u010d\u00e1te\u010dn\u00ed n\u00e1klady <a href=\"https:\/\/seo.london\/cs\/kolik-stoji-seo-ve-velke-britanii\/\">n\u00e1klady<\/a> z\u00e1suvn\u00e9ho modulu, pak jej bez rozm\u00fd\u0161len\u00ed pou\u017eijte. Yoast SEO premium m\u016f\u017ee pomoci webu k lep\u0161\u00edmu um\u00edst\u011bn\u00ed ve vyhled\u00e1va\u010d\u00edch a m\u016f\u017ee u\u017eivatele udr\u017eet na webu d\u00e9le.<\/p>\n<p style=\"text-align: justify;\">Jde o dv\u011b v\u011bci.<\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">M\u00e1te pen\u00edze na investice?<\/li>\n<li style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/seo-how-long\/\">Jak dlouho<\/a> jste ochotni \u010dekat na n\u00e1vratnost investic do sv\u00fdch webov\u00fdch str\u00e1nek?<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Pokud tedy za\u010d\u00edn\u00e1te, m\u016f\u017eete ji prozat\u00edm vynechat. Jakmile v\u0161ak budete zavedeni, vyplat\u00ed se ka\u017ed\u00fd hal\u00e9\u0159.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"how-to-install-and-use-the-yoast-plugin-for-wordpress\"><\/span>Jak nainstalovat a pou\u017e\u00edvat plugin YOAST pro WordPress?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Slogan spole\u010dnosti Yoast zn\u00ed SEO pro ka\u017ed\u00e9ho a za sv\u00fdm mottem si stoj\u00ed. Tento plugin Yoast m\u016f\u017ee pou\u017e\u00edvat ka\u017ed\u00fd a v\u0161ude. A co je dobr\u00e9, nepot\u0159ebuje, abyste se vyznali v k\u00f3dov\u00e1n\u00ed, proto\u017ee se pro n\u011bj automaticky konfiguruje. Pokud jste si plugin nainstalovali na sv\u00e9 webov\u00e9 str\u00e1nky WordPress, pak jej p\u0159esko\u010dte a p\u0159ejd\u011bte do nastaven\u00ed. Ostatn\u00ed provedeme cel\u00fdm procesem instalace a nastaven\u00ed.<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">Otev\u0159ete sv\u016fj \u00fa\u010det WordPress back end a <a href=\"https:\/\/seo.london\/cs\/analyza-souboru-protokolu-a-seo\/\">P\u0159ihl\u00e1sit se<\/a> v.<\/li>\n<li style=\"user-select: auto;\">P\u0159ejd\u011bte na ovl\u00e1dac\u00ed panel a uvid\u00edte mo\u017enost z\u00e1suvn\u00e9ho modulu. Klikn\u011bte na ni.<\/li>\n<li style=\"user-select: auto;\">Ve vyhled\u00e1vac\u00edm \u0159\u00e1dku vyhledejte Yoast SEO. Tam najdete sv\u016fj z\u00e1suvn\u00fd modul.<\/li>\n<li style=\"user-select: auto;\">Stiskn\u011bte tla\u010d\u00edtko instalovat a automaticky se nainstaluje.<\/li>\n<li style=\"user-select: auto;\">Nyn\u00ed zb\u00fdv\u00e1 aktivovat z\u00e1suvn\u00fd modul<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">Nastaven\u00ed pluginu Yoast:<\/h3>\n<p style=\"text-align: justify;\">Po aktivaci se na ovl\u00e1dac\u00edm panelu objev\u00ed nov\u00e1 polo\u017eka nab\u00eddky s n\u00e1zvem SEO.<\/p>\n<p style=\"text-align: justify;\">Prvn\u00ed krok v nastaven\u00ed z\u00e1vis\u00ed na tom, zda jste d\u0159\u00edve pou\u017e\u00edvali n\u011bjak\u00fd n\u00e1stroj SEO, nebo ne. Pokud jste jej nepou\u017e\u00edvali, p\u0159esko\u010dte jej. Pro ty, kte\u0159\u00ed pou\u017e\u00edvali, se zobraz\u00ed mo\u017enosti importu a exportu, kter\u00e9 v\u00e1m usnadn\u00ed import t\u011bchto nastaven\u00ed. Vyberte ji a p\u0159ejd\u011bte k nastaven\u00ed importu. Dozv\u00edte se, \u017ee m\u016f\u017eete vybrat konfiguraci z jin\u00fdch plugin\u016f, jako je wooSEO, All in one SEO, wpSEO.<\/p>\n<p style=\"text-align: justify;\">Vyberte p\u0159edchoz\u00ed z\u00e1suvn\u00fd modul a klikn\u011bte na tla\u010d\u00edtko importovat. Za\u010dne se automaticky importovat va\u0161e nastaven\u00ed, jako je XML mapa str\u00e1nek, v\u00fdchoz\u00ed \u0161ablony titulk\u016f.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"user-select: auto;\">D\u016eLE\u017dIT\u00c9 UPOZORN\u011aN\u00cd<\/strong>: tuto mo\u017enost uvid\u00edte pouze v p\u0159\u00edpad\u011b, \u017ee jste pr\u00e9miov\u00fdm u\u017eivatelem pluginu YOAST.<\/p>\n<p style=\"text-align: justify;\">P\u0159edpokl\u00e1dejme, \u017ee chcete p\u0159en\u00e9st v\u0161echna data z p\u0159edchoz\u00edho z\u00e1suvn\u00e9ho modulu do tohoto z\u00e1suvn\u00e9ho modulu p\u0159ed jeho deaktivac\u00ed. Pak m\u016f\u017eete pou\u017e\u00edt SEO data transporter pomoc\u00ed Studio press.<\/p>\n<h3 style=\"text-align: justify;\">Nyn\u00ed v\u00e1m uk\u00e1\u017eu, jak nastavit nov\u00e1 nastaven\u00ed:<\/h3>\n<p style=\"text-align: justify;\"><strong style=\"user-select: auto;\">Za prv\u00e9, <\/strong>stiskn\u011bte tla\u010d\u00edtko SEO v postrann\u00edm panelu WordPressu a p\u0159ejdete na ovl\u00e1dac\u00ed panel YOAST. Na ovl\u00e1dac\u00edm panelu uvid\u00edte sv\u00e9 hlavn\u00ed probl\u00e9my SEO a nov\u00e1 ozn\u00e1men\u00ed.<\/p>\n<h3 style=\"text-align: justify;\">Pr\u016fvodce konfigurac\u00ed:<\/h3>\n<p style=\"text-align: justify;\">Klikn\u011bte na obecn\u00e9 a prvn\u00ed mo\u017enost\u00ed bude pr\u016fvodce konfigurac\u00ed, kter\u00fd v\u00e1m pom\u016f\u017ee p\u0159i postupn\u00e9 konfiguraci. A dobrou zpr\u00e1vou je, \u017ee tohoto pr\u016fvodce konfigurac\u00ed m\u016f\u017eete \u010das od \u010dasu pro jistotu pou\u017e\u00edt. V\u0161echna va\u0161e nastaven\u00ed jsou v optim\u00e1ln\u00edm stavu a ov\u011b\u0159it je.<\/p>\n<p style=\"text-align: justify;\">Po otev\u0159en\u00ed pr\u016fvodce se <a href=\"https:\/\/seo.london\/cs\/na-co-se-ptat-konzultantu-seo\/\">zeptejte se<\/a> zda si chcete nastaven\u00ed prov\u00e9st sami, nebo zda chcete zaplatit za nastaven\u00ed, kter\u00e9 provede n\u011bkdo jin\u00fd.<\/p>\n<p style=\"text-align: justify;\">Ale pro\u010d utr\u00e1cet pen\u00edze, kdy\u017e si to m\u016f\u017eete ud\u011blat sami a nav\u00edc je to v\u011bt\u0161\u00ed z\u00e1bava. Bude se v\u00e1s pt\u00e1t na spoustu, v podstat\u011b osm ot\u00e1zek, na kter\u00e9 mus\u00edte v ka\u017ed\u00e9m kroku odpov\u011bd\u011bt, a podle va\u0161\u00ed odpov\u011bdi nakonfiguruje nastaven\u00ed. V\u0161ech t\u011bchto osm ot\u00e1zek je uvedeno n\u00ed\u017ee:<\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">P\u0159ipravili jste sv\u00e9 webov\u00e9 str\u00e1nky na indexaci?<\/li>\n<li style=\"user-select: auto;\">Typ va\u0161ich webov\u00fdch str\u00e1nek<\/li>\n<li style=\"user-select: auto;\">Jste organizace nebo jednotlivec?<\/li>\n<li style=\"user-select: auto;\">Chcete zobrazit str\u00e1nky a p\u0159\u00edsp\u011bvky, nebo ne?<\/li>\n<li style=\"user-select: auto;\">Kolik lid\u00ed by publikovalo na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch?<\/li>\n<li style=\"user-select: auto;\">Optimalizujte sv\u016fj n\u00e1zev<\/li>\n<li style=\"user-select: auto;\">Zvy\u0161te svou <a href=\"https:\/\/seo.london\/cs\/online-marketingove-aktivity\/\">\u00fasil\u00ed<\/a> SEO<\/li>\n<li style=\"user-select: auto;\">Sta\u0148te se pr\u00e9miov\u00fdm u\u017eivatelem<\/li>\n<\/ol>\n<h3 style=\"text-align: justify;\">Krok 1:<\/h3>\n<p style=\"text-align: justify;\">Prvn\u00edm krokem je prost\u0159ed\u00ed; Yoast chce v\u011bd\u011bt, jak\u00fd typ webov\u00fdch str\u00e1nek m\u00e1te. Bude m\u00edt t\u0159i mo\u017enosti<\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">Produkce (jedn\u00e1 se o skute\u010dn\u00e9 webov\u00e9 str\u00e1nky s re\u00e1ln\u00fdm organick\u00fdm provozem)<\/li>\n<li style=\"user-select: auto;\">Staging (jedn\u00e1 se o fale\u0161n\u00fd web, kter\u00fd slou\u017e\u00ed pouze k testov\u00e1n\u00ed)<\/li>\n<\/ol>\n<ul style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">V\u00fdvoj (prob\u00edh\u00e1 lok\u00e1ln\u011b za \u00fa\u010delem rozvoje)<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Vyberu prvn\u00ed mo\u017enost, proto\u017ee pou\u017e\u00edv\u00e1me \u017eiv\u00e9 webov\u00e9 str\u00e1nky s provozem. Pamatujte si toto: volba v prvn\u00edm kroku ur\u010d\u00ed, zda va\u0161e webov\u00e9 str\u00e1nky budou indexov\u00e1ny a nalezeny vyhled\u00e1va\u010dem, nebo ne. Pokud to d\u011bl\u00e1te pro <a href=\"https:\/\/seo.london\/cs\/jak-najit-mistni-seo-klienty-bez-studeneho-volani\/\">klient<\/a> webov\u00e9 str\u00e1nky nebo ne pro v\u00fdvoj, pak byste m\u011bli zvolit prvn\u00ed mo\u017enost.<\/p>\n<p style=\"text-align: justify;\">Pokud pou\u017e\u00edv\u00e1te fale\u0161nou webovou str\u00e1nku nebo v\u00fdvojovou str\u00e1nku a zvol\u00edte mo\u017enost 2<sup style=\"user-select: auto;\">nd<\/sup> nebo 3<sup style=\"user-select: auto;\">rd<\/sup> mo\u017enost pak m\u00edt na pam\u011bti, \u017ee va\u0161e webov\u00e9 str\u00e1nky nebudou indexov\u00e1ny a nalezeny ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, co\u017e m\u016f\u017ee zabr\u00e1nit probl\u00e9m\u016fm, jako je duplicitn\u00ed obsah.<\/p>\n<p style=\"text-align: justify;\">Moud\u0159e si vyberte mo\u017enost a klikn\u011bte na tla\u010d\u00edtko dal\u0161\u00ed<\/p>\n<h3 style=\"text-align: justify;\">Krok 2:<\/h3>\n<p style=\"text-align: justify;\">Dal\u0161\u00ed mo\u017enost\u00ed je typ webu. Yoast chce v\u011bd\u011bt, jak\u00fd typ webu m\u00e1te. M\u016f\u017ee to b\u00fdt<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">Blog<\/li>\n<li style=\"user-select: auto;\">. <a href=\"https:\/\/seo.london\/cs\/pronajem-specialisty-na-ecommerce-seo\/\">online obchod<\/a><\/li>\n<li style=\"user-select: auto;\">Zpravodajsk\u00fd kan\u00e1l<\/li>\n<li style=\"user-select: auto;\">A <a href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/\">mal\u00e9 podniky<\/a><\/li>\n<li style=\"user-select: auto;\">Korporace<\/li>\n<li style=\"user-select: auto;\">Portfolio<\/li>\n<li style=\"user-select: auto;\">N\u011bco jin\u00e9ho<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Pe\u010dliv\u011b si vyberte mo\u017enost. Pom\u016f\u017ee v\u00e1m tak\u00e9 rozhodnout, co je vlastn\u011b va\u0161e webov\u00e1 str\u00e1nka a jak\u00fd je jej\u00ed \u00fa\u010del. A nechte Yoast, a\u0165 ji podle toho p\u0159izp\u016fsob\u00ed, proto\u017ee pokud jste blog, pak se bude zab\u00fdvat hlavn\u011b t\u00edm. <a href=\"https:\/\/seo.london\/cs\/jak-zrusit-zpetne-odkazy\/\">Obsah SEO<\/a> psan\u00ed. Pokud jste internetov\u00fd obchod, pak byste mohli z\u00edskat mnoho online kurz\u016f a doporu\u010den\u00ed na roz\u0161\u00ed\u0159en\u00ed.<\/p>\n<h3 style=\"text-align: justify;\">Krok 3:<\/h3>\n<p style=\"text-align: justify;\">Zept\u00e1 se v\u00e1s, zda jste organizace, nebo jednotlivec, na spr\u00e1vn\u00e1 metadata. Pokud jste fyzick\u00e1 osoba, po\u017e\u00e1d\u00e1 v\u00e1s o zad\u00e1n\u00ed va\u0161eho jm\u00e9na. Pokud jste jednotlivec zastupuj\u00edc\u00ed organizaci, pak v\u00e1s po\u017e\u00e1d\u00e1 o p\u0159id\u00e1n\u00ed n\u00e1zvu a loga.<\/p>\n<p style=\"text-align: justify;\">Tyto informace budou zahrnuty do metadat, aby vyhled\u00e1va\u010di Google poskytly spr\u00e1vn\u00e9 informace pro za\u0159azen\u00ed na z\u00e1klad\u011b grafu kl\u00ed\u010dov\u00fdch slov. Graf kl\u00ed\u010dov\u00fdch slov se zobrazuje na postrann\u00edm panelu p\u0159i vyhled\u00e1v\u00e1n\u00ed spole\u010dnosti.<\/p>\n<p style=\"text-align: justify;\">D\u00e1le se v\u00e1s zept\u00e1 na soci\u00e1ln\u00ed profily. Pokuste se co nejv\u00edce p\u0159ipojit. Proto\u017ee soci\u00e1ln\u00ed profily, kter\u00e9 jsou sou\u010d\u00e1st\u00ed grafu kl\u00ed\u010dov\u00fdch slov, pom\u00e1haj\u00ed Googlu zobrazit v\u00e1\u0161 profil sv\u00fdm n\u00e1v\u0161t\u011bvn\u00edk\u016fm.<\/p>\n<h3 style=\"text-align: justify;\">Krok 4:<\/h3>\n<p style=\"text-align: justify;\">D\u00e1le se v\u00e1s zept\u00e1 na viditelnost p\u0159\u00edsp\u011bvku. Je to z\u00e1sadn\u00ed krok, proto\u017ee se v\u00e1s pt\u00e1 na p\u0159\u00edsp\u011bvky a str\u00e1nky, kter\u00e9 chcete indexovat nebo deindexovat. M\u016f\u017eete \u0159\u00edci, \u017ee nechcete indexovat sv\u00e9 statick\u00e9 str\u00e1nky, jako je pod\u011bkov\u00e1n\u00ed, \u010dasto kladen\u00e9 dotazy, reference, str\u00e1nka o n\u00e1s nebo str\u00e1nky vhodn\u00e9 pro tisk. Pokud pou\u017e\u00edv\u00e1te konkr\u00e9tn\u00ed t\u00e9ma, pak byste mohli ve viditelnosti typu p\u0159\u00edsp\u011bvku naj\u00edt i dal\u0161\u00ed str\u00e1nky, kter\u00e9 chcete vybrat.<\/p>\n<p style=\"text-align: justify;\">Doporu\u010duji zvolit v\u00fdchoz\u00ed nastaven\u00ed. Ale je to na va\u0161\u00ed volb\u011b.<\/p>\n<h3 style=\"text-align: justify;\">Krok 5:<\/h3>\n<p style=\"text-align: justify;\">Jeho dal\u0161\u00edm krokem je v\u00edce autor\u016f. Zept\u00e1 se v\u00e1s, zda m\u00e1 v\u00e1\u0161 web v\u00edce autor\u016f, nebo ne. To v\u00e1m pom\u016f\u017ee vyhnout se duplicitn\u00edmu obsahu. Pokud si v\u0161echny p\u0159\u00edsp\u011bvky p\u00ed\u0161ete sami, pak va\u0161e v\u0161echny <a href=\"https:\/\/seo.london\/cs\/jak-psat-clanky-optimalizovane-pro-seo\/\">\u010dl\u00e1nky<\/a> se zobraz\u00ed v kategorii autor\u016f i na str\u00e1nce blogu. Co\u017e zmate vyhled\u00e1va\u010de Google, kterou str\u00e1nku za\u0159adit jako prvn\u00ed, a m\u016f\u017ee doj\u00edt k odstran\u011bn\u00ed obou? \u010cemu\u017e se chceme vyhnout. Duplicitn\u00ed obsah je obsah p\u0159\u00edtomn\u00fd na v\u00edce str\u00e1nk\u00e1ch sou\u010dasn\u011b. Nechte tedy pr\u016fvodce, aby se o tuto konfiguraci postaral s\u00e1m.<\/p>\n<h3 style=\"text-align: justify;\">Krok 6:<\/h3>\n<p style=\"text-align: justify;\">Tento krok se t\u00fdk\u00e1 optimalizace n\u00e1zvu str\u00e1nky. P\u0159em\u00fd\u0161lejte o sv\u00e9 zna\u010dce a napi\u0161te n\u00e1zev sv\u00e9 webov\u00e9 str\u00e1nky. Yoast jej ve v\u00fdchoz\u00edm nastaven\u00ed pou\u017eije na konci ka\u017ed\u00e9ho n\u00e1zvu str\u00e1nky.<\/p>\n<p style=\"text-align: justify;\">Sna\u017ete se pro sv\u00e9 webov\u00e9 str\u00e1nky pou\u017e\u00edt kr\u00e1tk\u00fd, ale jedine\u010dn\u00fd n\u00e1zev, kter\u00fd by m\u011bl b\u00fdt u\u017eivatelsky p\u0159\u00edv\u011btiv\u00fd. Pom\u016f\u017ee n\u00e1v\u0161t\u011bvn\u00edk\u016fm soust\u0159edit se na n\u00e1zev str\u00e1nky a snadno si zapamatovat n\u00e1zev va\u0161eho webu.<\/p>\n<h3 style=\"text-align: justify;\">Krok 7:<\/h3>\n<p style=\"text-align: justify;\">V dal\u0161\u00edm kroku v\u00e1s po\u017e\u00e1d\u00e1 o p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru newsletteru, abyste byli informov\u00e1ni o nov\u00fdch n\u00e1stroj\u00edch a tipech pro SEO. Poskytne v\u00e1m tak\u00e9 nab\u00eddku online kurz\u016f. Je zcela na v\u00e1s, zda se chcete p\u0159ihl\u00e1sit k odb\u011bru.<\/p>\n<h3 style=\"text-align: justify;\">Krok 8:<\/h3>\n<p style=\"text-align: justify;\">D\u00e1le a naposledy se v\u00e1s zept\u00e1, zda se chcete st\u00e1t pr\u00e9miov\u00fdm u\u017eivatelem Yoastu, abyste m\u011bli p\u0159\u00edstup k pln\u00e9mu potenci\u00e1lu tohoto pluginu.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"how-to-use-the-yoast-plugin-and-its-features\"><\/span><strong style=\"user-select: auto;\">Jak pou\u017e\u00edvat plugin Yoast a jeho funkce:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">P\u0159i vytv\u00e1\u0159en\u00ed obsahu se zobraz\u00ed akce pluginu Yoast. Yoast pom\u00e1h\u00e1 p\u0159i <a href=\"https:\/\/seo.london\/cs\/obsahove-mezery-2\/\">SEO NA STR\u00c1NCE<\/a> va\u0161ich webov\u00fdch str\u00e1nek, v\u010detn\u011b pomoci s optimalizac\u00ed n\u00e1zvu, meta popisu a kl\u00ed\u010dov\u00fdch v\u00fdraz\u016f.<\/p>\n<p style=\"text-align: justify;\">Provedu v\u00e1s mo\u017enostmi a funkcemi z\u00e1suvn\u00e9ho modulu. Pom\u016f\u017ee v\u00e1m optimalizovat obsah v zadn\u00ed \u010d\u00e1sti. Kdy\u017e se posunete dol\u016f, pak uvid\u00edte box s anal\u00fdzou SEO.<\/p>\n<p style=\"text-align: justify;\">Prvn\u00ed z\u00e1lo\u017ekou v anal\u00fdze SEO je <strong style=\"user-select: auto;\">kl\u00ed\u010dov\u00e9 slovo zam\u011b\u0159en\u00ed.<\/strong><\/p>\n<h3 style=\"text-align: justify;\">Co je to kl\u00ed\u010dov\u00e9 slovo focus v Yoast SEO?<\/h3>\n<p style=\"text-align: justify;\">Kl\u00ed\u010dov\u00e9 slovo, na kter\u00e9 se zam\u011b\u0159\u00edte, je slovo, na kter\u00e9 chcete sv\u016fj p\u0159\u00edsp\u011bvek nebo str\u00e1nku za\u0159adit. Jedn\u00e1 se o v\u00fdraz, kter\u00fd u\u017eivatel\u00e9 vyhled\u00e1vaj\u00ed p\u0159ev\u00e1\u017en\u011b po cel\u00e9m sv\u011bt\u011b. Pokud toto kl\u00ed\u010dov\u00e9 slovo p\u0159id\u00e1te do pole, Yoast v\u00e1m pom\u016f\u017ee optimalizovat obsah podle fokusn\u00edho kl\u00ed\u010dov\u00e9ho slova.<\/p>\n<p style=\"text-align: justify;\">Postar\u00e1 se o va\u0161e <strong style=\"user-select: auto;\">kl\u00ed\u010dov\u00e9 slovo <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/klicove-slovo-hustota-in-seo\/\">hustota<\/a><\/strong>; to znamen\u00e1, \u017ee kl\u00ed\u010dov\u00e1 slova v obsahu by se m\u011bla vyskytovat alespo\u0148 6 a\u017e 8kr\u00e1t. M\u016f\u017eete jich p\u0159idat v\u00edce, ale m\u00e1 to limit asi 1-2 %, abyste se vyhnuli <strong style=\"user-select: auto;\">vkl\u00e1d\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov<\/strong>. Vypl\u0148ov\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov je v\u00e1\u0161 negativn\u00ed bod SEO z hlediska vyhled\u00e1va\u010de Google. Pokud je ve va\u0161em obsahu nalezena v\u00fdpl\u0148 kl\u00ed\u010dov\u00fdch slov, pak by mohl b\u00fdt penalizov\u00e1n vyhled\u00e1va\u010dem Google.<\/p>\n<p style=\"text-align: justify;\">Tato SEO anal\u00fdza tak\u00e9 zajist\u00ed, aby se va\u0161e kl\u00ed\u010dov\u00e9 slovo nach\u00e1zelo v meta title a tak\u00e9 v prvn\u00edch 160 znac\u00edch meta description. Chce tak\u00e9, abyste p\u0159idali synonyma nebo p\u0159\u00edbuzn\u00e1 kl\u00ed\u010dov\u00e1 slova, kter\u00e1 pou\u017eijete v podnadpisech.<\/p>\n<h3 style=\"text-align: justify;\">Jak vybrat kl\u00ed\u010dov\u00e9 slovo?<\/h3>\n<p style=\"text-align: justify;\">Kl\u00ed\u010dov\u00e9 slovo, na kter\u00e9 se zam\u011b\u0159\u00edte, je to nejd\u016fle\u017eit\u011bj\u0161\u00ed, co rozhodne o osudu va\u0161eho p\u0159\u00edsp\u011bvku a jeho hodnocen\u00ed.<\/p>\n<p style=\"text-align: justify;\">Mysl\u00edm, \u017ee pro nalezen\u00ed kl\u00ed\u010dov\u00e9ho slova jsou d\u016fle\u017eit\u00e9 n\u00e1sleduj\u00edc\u00ed t\u0159i v\u011bci.<\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">Najd\u011bte slovo, kter\u00e9 lid\u00e9 nej\u010dast\u011bji hledaj\u00ed<\/li>\n<li style=\"user-select: auto;\">Zkontrolujte jeho <a href=\"https:\/\/seo.london\/cs\/jak-najit-klicova-slova-s-vysokym-objemem-a-nizkou-konkurenci\/\">objem vyhled\u00e1v\u00e1n\u00ed<\/a> pomoc\u00ed pl\u00e1nova\u010de kl\u00ed\u010dov\u00fdch slov Google nebo jin\u00fdch n\u00e1stroj\u016f, jako je AHREF.<\/li>\n<li style=\"user-select: auto;\">Vyhledejte si kl\u00ed\u010dov\u00e1 slova nebo obor a analyzujte sv\u00e9 konkurenty.<\/li>\n<\/ol>\n<h3 style=\"text-align: justify;\">Jak p\u0159idat v\u00edce kl\u00ed\u010dov\u00fdch slov v Yoast SEO zdarma?<\/h3>\n<p style=\"text-align: justify;\">Na kart\u011b kl\u00ed\u010dov\u00fdch slov p\u0159idejte kl\u00ed\u010dov\u00e9 slovo a \u010d\u00e1st anal\u00fdzy obsahu pod n\u00edm v\u00e1m uk\u00e1\u017ee, jak\u00e9 zm\u011bny je t\u0159eba v obsahu prov\u00e9st. Opravte v\u0161echny chyby a optimalizujte \u010dl\u00e1nek.<\/p>\n<p style=\"text-align: justify;\">Nyn\u00ed se zobraz\u00ed tla\u010d\u00edtko plus s kl\u00ed\u010dov\u00fdm slovem, na kter\u00e9 se zam\u011b\u0159\u00edte, a po kliknut\u00ed na n\u011bj se zobraz\u00ed zpr\u00e1va, \u017ee se jedn\u00e1 pouze o pr\u00e9miovou funkci.<\/p>\n<p style=\"text-align: justify;\">Trik spo\u010d\u00edv\u00e1 v tom, \u017ee <a href=\"https:\/\/seo.london\/cs\/odstraneni-url-z-indexu-googlu-pomoci-vyhledavaci-konzole\/\">smazat<\/a> kl\u00ed\u010dov\u00e9 slovo po oprav\u011b v\u0161ech chyb a napi\u0161te nov\u00e9 kl\u00ed\u010dov\u00e9 slovo a nyn\u00ed podle n\u011bj prove\u010fte zm\u011bny. Takto m\u016f\u017eete pou\u017e\u00edvat mnoho kl\u00ed\u010dov\u00fdch slov najednou.<\/p>\n<p style=\"text-align: justify;\">M\u00e1 to v\u0161ak sv\u00e1 omezen\u00ed. V nadpisu a meta description nem\u016f\u017eete pou\u017e\u00edt v\u0161echna kl\u00ed\u010dov\u00e1 slova, proto\u017ee se jedn\u00e1 pouze o 60-70 slov. Ale ano, m\u016f\u017eete pou\u017e\u00edt dv\u011b mal\u00e1 kl\u00ed\u010dov\u00e1 slova s p\u0159irozen\u00fdm po\u0159ad\u00edm.<\/p>\n<p style=\"text-align: justify;\">V adrese URL m\u016f\u017eete pou\u017e\u00edt v\u017edy pouze jedno kl\u00ed\u010dov\u00e9 slovo, proto\u017ee se doporu\u010duje pou\u017e\u00edvat kr\u00e1tkou adresu URL a psan\u00ed mnoha kl\u00ed\u010dov\u00fdch slov by bylo obt\u00ed\u017en\u00e9 a m\u00e9n\u011b u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"user-select: auto;\">POZN\u00c1MKA: v p\u0159\u00edsp\u011bvku lze pou\u017e\u00edt maxim\u00e1ln\u011b 3 kl\u00ed\u010dov\u00e1 slova, proto\u017ee by m\u011bla vypadat p\u0159irozen\u011b v p\u0159\u00edsp\u011bvku na blogu.<\/strong><\/p>\n<h3 style=\"text-align: justify;\">Yoast google n\u00e1hled nebo n\u00e1hled \u00faryvku:<\/h3>\n<p style=\"text-align: justify;\">N\u00e1hled Yoast Google se nach\u00e1z\u00ed hned za kl\u00ed\u010dov\u00fdm slovem. Jedn\u00e1 se o n\u00e1hled va\u0161ich webov\u00fdch str\u00e1nek, kter\u00fd ukazuje, jak budou vypadat ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed Google. Pom\u00e1h\u00e1 v\u00e1m optimalizovat meta title, meta description a breadcrumbs, abyste mohli optimalizovat cel\u00fd potenci\u00e1l.<\/p>\n<p style=\"text-align: justify;\">P\u0159i kontrole n\u00e1hledu tohoto \u00faryvku si v\u0161imnete, \u017ee m\u00e1 dv\u011b verze, kter\u00e9 m\u016f\u017eete zkontrolovat. Jedna je verze pro stoln\u00ed po\u010d\u00edta\u010de a druh\u00e1 je verze pro mobiln\u00ed za\u0159\u00edzen\u00ed. D\u00e1v\u00e1 to smysl, proto\u017ee Google zobrazuje v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed jinak na po\u010d\u00edta\u010di a jinak na mobilu. Na obou tedy m\u016f\u017eete zkontrolovat, jak va\u0161e webov\u00e9 str\u00e1nky vypadaj\u00ed, a m\u016f\u017eete zm\u011bnit jejich prvky, aby vypadaly atraktivn\u011b.<\/p>\n<h3 style=\"text-align: justify;\">Prvky n\u00e1hledu \u00faryvku:<\/h3>\n<ul style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">Meta n\u00e1zev<\/li>\n<li style=\"user-select: auto;\">Meta popis<\/li>\n<li style=\"user-select: auto;\">Obr\u00e1zek<\/li>\n<li style=\"user-select: auto;\">Slug\/breadcrumbs\/ URL<\/li>\n<\/ul>\n<ol style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">Prvn\u00ed v\u011bc\u00ed je meta titulek, kter\u00fd automaticky rozpozn\u00e1 v\u00e1\u0161 n\u00e1zev a zap\u00ed\u0161e ho. Pokud to neud\u011bl\u00e1, m\u016f\u017eete si napsat p\u0159esv\u011bd\u010div\u00fd, ale kr\u00e1tk\u00fd n\u00e1zev. Proto\u017ee n\u00e1zev je prvn\u00ed v\u011bc ve v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed, kterou si \u010dten\u00e1\u0159 p\u0159e\u010dte a rozhodne se, zda je u\u017eite\u010dn\u00fd, nebo ne. V\u00e1\u0161 n\u00e1zev mus\u00ed obsahovat kl\u00ed\u010dov\u00e9 slovo, na kter\u00e9 se zam\u011b\u0159ujete, a nesm\u00ed b\u00fdt del\u0161\u00ed ne\u017e 40-70 slov.<\/li>\n<li style=\"user-select: auto;\">Dal\u0161\u00ed v\u011bc je meta description, zkuste p\u0159idat kl\u00ed\u010dov\u00e9 slovo do meta description, proto\u017ee Google chce zobrazit 2 a\u017e 3 \u0159\u00e1dky, kter\u00e9 obsahuj\u00ed va\u0161e kl\u00ed\u010dov\u00e9 slovo, a pokud ho meta description neobsahuje, pak vybere libovoln\u00fd n\u00e1hodn\u00fd \u00faryvek.<\/li>\n<li style=\"user-select: auto;\">Pokuste se p\u0159idat atraktivn\u00ed obr\u00e1zek, kter\u00fd nal\u00e1k\u00e1 \u010dten\u00e1\u0159e na va\u0161e webov\u00e9 str\u00e1nky.<\/li>\n<li style=\"user-select: auto;\">Dal\u0161\u00ed je slim\u00e1k<\/li>\n<\/ol>\n<h3 style=\"text-align: justify;\"><strong style=\"user-select: auto;\">Co je to slug v Yoast SEO?<\/strong><\/h3>\n<p style=\"text-align: justify;\">Slug je \u010d\u00e1st adresy URL, kter\u00e1 specifikuje konkr\u00e9tn\u00ed str\u00e1nku na webu ve snadno \u010diteln\u00e9 podob\u011b. <a href=\"https:\/\/seo.london\/cs\/format-a-struktura-clanku\/\">form\u00e1t<\/a>. D\u00e1 se \u0159\u00edci, \u017ee je to \u010d\u00e1st adresy URL, kter\u00e1 vysv\u011btluje obsah va\u0161ich webov\u00fdch str\u00e1nek.<\/p>\n<p style=\"text-align: justify;\">Sna\u017ete se, aby byl slug co nejkrat\u0161\u00ed, a mus\u00ed obsahovat z\u00e1kladn\u00ed slova v\u010detn\u011b kl\u00ed\u010dov\u00e9ho slova. Tak bude pro vyhled\u00e1va\u010de Google snadno \u010diteln\u00fd a zobraz\u00ed se ve vyhled\u00e1v\u00e1n\u00ed Google. Pou\u017e\u00edvejte kr\u00e1tk\u00e1 a popisn\u00e1 slova a pou\u017e\u00edvejte pouze mal\u00e1 p\u00edsmena.<\/p>\n<h3 style=\"text-align: justify;\">Anal\u00fdza \u010ditelnosti:<\/h3>\n<p style=\"text-align: justify;\">Anal\u00fdza \u010ditelnosti je d\u016fle\u017eit\u00e1 pro co nejlep\u0161\u00ed kvalitu obsahu. Proto\u017ee podle pravidel SEO je d\u016fle\u017eit\u00e9 vytv\u00e1\u0159et \u010diteln\u00fd obsah, kter\u00fd by m\u011bl b\u00fdt u\u017eivatelsky p\u0159\u00edv\u011btiv\u00fd a tak\u00e9 p\u0159\u00edv\u011btiv\u00fd pro vyhled\u00e1va\u010de. V\u017edy m\u011bjte na pam\u011bti, \u017ee obsah je kr\u00e1l. Anal\u00fdza \u010ditelnosti tedy zajist\u00ed, \u017ee bude kr\u00e1lem. V r\u00e1mci anal\u00fdzy \u010ditelnosti v\u00e1m poskytne n\u00e1sleduj\u00edc\u00ed slu\u017eby.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"user-select: auto;\">Fleschovo \u010dten\u00ed <a href=\"https:\/\/seo.london\/cs\/jak-zjistit-skore-autority-domeny\/\">sk\u00f3re<\/a><\/strong> v\u00e1m napov\u00ed, jak snadno se v\u00e1\u0161 obsah \u010dte. M\u011blo by b\u00fdt vy\u0161\u0161\u00ed ne\u017e 60, aby byl snadno \u010diteln\u00fd pro ka\u017ed\u00e9ho. Pokud je ur\u010den pro specifick\u00e9 publikum, nap\u0159\u00edklad v\u011bdeck\u00fd \u010dl\u00e1nek, je p\u0159ijateln\u00e9 ni\u017e\u0161\u00ed sk\u00f3re.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"user-select: auto;\">Pasivn\u00ed <a href=\"https:\/\/seo.london\/cs\/jak-optimalizovat-pro-hlasove-vyhledavani\/\">hlas<\/a> pou\u017eit\u00ed<\/strong>: pou\u017e\u00edv\u00e1n\u00ed pasivn\u00edho hlasu v\u00e1s od \u010dten\u00e1\u0159\u016f vzdaluje a aktivn\u00ed hlas \u010din\u00ed v\u00e1\u0161 obsah energi\u010dt\u011bj\u0161\u00edm a poutav\u011bj\u0161\u00edm. Bez pasivn\u00edho hlasu v\u0161ak nelze napsat \u010dl\u00e1nek p\u0159irozen\u00fdm t\u00f3nem. Limitem je tedy maxim\u00e1ln\u011b 10 procent.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"user-select: auto;\">Pou\u017e\u00edv\u00e1n\u00ed nadpis\u016f a podnadpis\u016f<\/strong>: upozorn\u00ed v\u00e1s, kdy\u017e je obsah podnadpisu del\u0161\u00ed ne\u017e 300 slov. Dod\u00e1 va\u0161emu obsahu jednoduch\u00fd vzhled a \u010dten\u00e1\u0159i mohou snadno skenovat va\u0161i str\u00e1nku.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"user-select: auto;\">Po sob\u011b jdouc\u00ed tresty: <\/strong>pokud v\u00e1\u0161 obsah obsahuje v\u011bty, kter\u00e9 za\u010d\u00ednaj\u00ed stejn\u00fdm slovem za sebou, jedn\u00e1 se o opakov\u00e1n\u00ed.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"user-select: auto;\">D\u00e9lka odstavce:<\/strong> del\u0161\u00ed odstavec by zt\u00ed\u017eil \u010dten\u00ed, proto se sna\u017ete, aby byl kr\u00e1tk\u00fd a nem\u011bl v\u00edce ne\u017e 150 slov.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"user-select: auto;\">D\u00e9lka v\u011bty:<\/strong> v\u011bty by m\u011bly b\u00fdt p\u0159im\u011b\u0159en\u011b dlouh\u00e9, proto\u017ee del\u0161\u00ed v\u011bty u\u017eivatele matou. Pokud je v\u011bta del\u0161\u00ed ne\u017e 20 slov, zobraz\u00ed se upozorn\u011bn\u00ed.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"user-select: auto;\">Pom\u011br p\u0159echodov\u00fdch slov:<\/strong> p\u0159echodov\u00e1 slova ve va\u0161em p\u0159\u00edsp\u011bvku. Krit\u00e9riem je pou\u017eit\u00ed alespo\u0148 30 procent p\u0159echodov\u00fdch slov. P\u0159echodov\u00e1 slova vytv\u00e1\u0159ej\u00ed vazby ve v\u011bt\u00e1ch a tak\u00e9 upozor\u0148uj\u00ed \u010dten\u00e1\u0159e, \u017ee se bl\u00ed\u017e\u00ed n\u011bco souvisej\u00edc\u00edho nebo d\u016fle\u017eit\u00e9ho.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"which-is-better-all-in-one-seo-or-yoast\"><\/span><strong style=\"user-select: auto;\">Kter\u00fd je lep\u0161\u00ed v\u0161e v jednom SEO nebo Yoast<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Ob\u011b str\u00e1nky <a style=\"user-select: auto;\" href=\"https:\/\/wordpress.org\/plugins\/all-in-one-seo-pack\/\">V\u0161e v jednom SEO bal\u00ed\u010dku<\/a> a pluginy Yoast SEO pat\u0159\u00ed mezi nejobl\u00edben\u011bj\u0161\u00ed a nejpou\u017e\u00edvan\u011bj\u0161\u00ed pluginy pro WordPress v\u0161ech dob.<\/p>\n<p style=\"text-align: justify;\">All in One SEO Pack byl vytvo\u0159en v roce 2007 a od t\u00e9 doby si z\u00edskal obrovskou u\u017eivatelskou z\u00e1kladnu a stal se jedn\u00edm z nejstahovan\u011bj\u0161\u00edch plugin\u016f v\u0161ech dob. Naproti tomu Yoast SEO byl spu\u0161t\u011bn v roce 2010. Od t\u00e9 doby se d\u00edky soustavn\u00e9 tvrd\u00e9 pr\u00e1ci a neust\u00e1l\u00e9mu vylep\u0161ov\u00e1n\u00ed pluginu stal hlavn\u00edm konkurentem All in One SEO.<\/p>\n<p style=\"text-align: justify;\">Oba jsou vynikaj\u00edc\u00ed pluginy, kter\u00e9 nab\u00edzej\u00ed n\u011bkolik \u00fa\u017easn\u00fdch funkc\u00ed, kter\u00e9 pot\u0159ebujete k z\u00edsk\u00e1n\u00ed maxim\u00e1ln\u00edch v\u00fdhod SEO. Poj\u010fme si je oba porovnat a zjistit, kter\u00fd z nich je lep\u0161\u00ed.<\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">Instalace a nastaven\u00ed - Oba pluginy maj\u00ed mnoho mo\u017enost\u00ed, co\u017e zp\u016fsobuje, \u017ee nastaven\u00ed vypad\u00e1 pro nov\u00e9ho u\u017eivatele ohromuj\u00edc\u00ed. Oba pluginy se v\u0161ak sna\u017eily proces zjednodu\u0161it a usnadnit u\u017eivatel\u016fm nastaven\u00ed SEO. Podle n\u00e1s v\u0161ak Yoast SEO odv\u00e1d\u00ed do jist\u00e9 m\u00edry lep\u0161\u00ed pr\u00e1ci ne\u017e All in One SEO s nastaven\u00edm v\u00edce str\u00e1nek a z\u00e1lo\u017eek.<\/li>\n<li style=\"user-select: auto;\">Ka\u017edodenn\u00ed \u00fakoly - \u00daprava nastaven\u00ed SEO po jednotliv\u00fdch p\u0159\u00edsp\u011bvc\u00edch je snadn\u00e1 v obou pluginech. All in One SEO pack, zauj\u00edm\u00e1 \u010dist\u00fd p\u0159\u00edstup a umo\u017e\u0148uje u\u017eivatel\u016fm p\u0159id\u00e1vat dal\u0161\u00ed pole, pokud cht\u011bj\u00ed. Zat\u00edmco Yoast SEO jde s p\u0159\u00edstupem rozhodnut\u00ed nad mo\u017enostmi a p\u0159id\u00e1v\u00e1 funkce, o kter\u00fdch se domn\u00edv\u00e1, \u017ee jsou nezbytn\u00e9 pro v\u0161echny weby. Prvky, jako je anal\u00fdza obsahu, zam\u011b\u0159en\u00ed na kl\u00ed\u010dov\u00e1 slova a SEO bodov\u00e1n\u00ed, v\u0161ak d\u00e1vaj\u00ed Yoast SEO zna\u010dnou v\u00fdhodu.<\/li>\n<li style=\"user-select: auto;\">Dal\u0161\u00ed n\u00e1stroje a funkce - oba pluginy nab\u00edzej\u00ed t\u00e9m\u011b\u0159 stejn\u00e9 sady n\u00e1stroj\u016f a funkc\u00ed. All in One SEO Pack neposkytuje drobe\u010dkovou navigaci a import dat ze str\u00e1nek <a href=\"https:\/\/seo.london\/cs\/rozdil-mezi-sluzbou-google-analytics-a-google-search-console\/\">konzola vyhled\u00e1v\u00e1n\u00ed Google<\/a>. Absence t\u011bchto dvou funkc\u00ed nem\u00e1 \u017e\u00e1dn\u00fd drastick\u00fd dopad na SEO va\u0161ich webov\u00fdch str\u00e1nek.<\/li>\n<li style=\"user-select: auto;\">Ceny - Oba pluginy nab\u00edzej\u00ed bezplatn\u00e9 i pr\u00e9miov\u00e9 verze. Yoast SEO premium stoj\u00ed $89 pro jednoho u\u017eivatele pro jednu webovou str\u00e1nku, zat\u00edmco All in One SEO Pack nab\u00edz\u00ed t\u0159i r\u016fzn\u00e9 pl\u00e1ny v rozmez\u00ed $79-$699. Pokud chcete pou\u017e\u00edvat plugin pro jednu webovou str\u00e1nku, je Yoast SEO levn\u011bj\u0161\u00ed, ale pro v\u00edce web\u016f je levn\u011bj\u0161\u00ed All in One SEO Pack.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Oba pluginy jsou vynikaj\u00edc\u00ed a budou v\u00e1m v\u00fdjime\u010dn\u011b dob\u0159e slou\u017eit. Nen\u00ed snadn\u00e9 vybrat v\u00edt\u011bze. Celkov\u011b d\u00e1v\u00e1me p\u0159ednost Yoast SEO p\u0159ed bal\u00ed\u010dkem All in one SEO - p\u0159edev\u0161\u00edm kv\u016fli lep\u0161\u00ed nab\u00eddce funkc\u00ed, zejm\u00e9na n\u00e1stroj\u016f pro anal\u00fdzu obsahu, kter\u00e9 jsou ide\u00e1ln\u00ed pro prov\u00e1d\u011bn\u00ed \u00faprav p\u0159\u00edsp\u011bvk\u016f pro SEO. Je tak\u00e9 p\u0159ehledn\u011bj\u0161\u00ed a u\u017eivatelsky p\u0159\u00edv\u011btiv\u011bj\u0161\u00ed.<\/p>\n<p style=\"text-align: justify;\">Nyn\u00ed jste p\u0159ipraveni pou\u017e\u00edvat Yoast pro SEO pro sv\u016fj obsah. P\u0159ed publikov\u00e1n\u00edm obsahu doporu\u010dujeme prov\u00e9st tyto kroky. Hodn\u011b \u0161t\u011bst\u00ed!<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00davod Chcete optimalizovat sv\u00e9 webov\u00e9 str\u00e1nky WordPress pro vyhled\u00e1va\u010de, proto\u017ee je to z\u00e1sadn\u00ed aspekt va\u0161eho obchodn\u00edho \u00fasp\u011bchu a z\u00edsk\u00e1n\u00ed autority pro va\u0161e webov\u00e9 str\u00e1nky online. V dne\u0161n\u00ed dob\u011b maj\u00ed u\u017eivatel\u00e9 Word-Pressu mnoho mo\u017enost\u00ed v\u00fdb\u011bru plugin\u016f SEO, ze kter\u00fdch mohou zlep\u0161it mo\u017enosti vyhled\u00e1v\u00e1n\u00ed; pro jak\u00fdkoli individu\u00e1ln\u011b hostovan\u00fd web WordPress. 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