{"id":14476,"date":"2021-07-18T15:36:26","date_gmt":"2021-07-18T15:36:26","guid":{"rendered":"https:\/\/seo.london\/?p=14476"},"modified":"2022-12-28T11:43:32","modified_gmt":"2022-12-28T11:43:32","slug":"jsou-videa-dobra-pro-seo","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/jsou-videa-dobra-pro-seo\/","title":{"rendered":"Jsou videa dobr\u00e1 pro SEO?"},"content":{"rendered":"<p style=\"user-select: auto;\">V dne\u0161n\u00ed dob\u011b video <a href=\"https:\/\/seo.london\/cs\/obsah-marketing-seo-sluzby\/\">obsah<\/a> se b\u011b\u017en\u011b pou\u017e\u00edv\u00e1 v <a href=\"https:\/\/seo.london\/cs\/\">SEO<\/a> d\u00edky sv\u00fdm schopnostem zapojen\u00ed s <a href=\"https:\/\/seo.london\/cs\/jak-najit-mistni-seo-klienty-bez-studeneho-volani\/\">klienti<\/a>. Hlavn\u00edm d\u016fvodem, pro\u010d jsou videa nejobl\u00edben\u011bj\u0161\u00ed <a href=\"https:\/\/seo.london\/cs\/stredni-seo\/\">st\u0159edn\u00ed<\/a> k zapojen\u00ed z\u00e1kazn\u00edk\u016f do SEO spo\u010d\u00edv\u00e1 v tom, \u017ee ve srovn\u00e1n\u00ed s jin\u00fdmi m\u00e9dii zprost\u0159edkov\u00e1vaj\u00ed a \u0161\u00ed\u0159\u00ed informace ve v\u011bt\u0161\u00edm m\u011b\u0159\u00edtku a efektivn\u011bj\u0161\u00edm zp\u016fsobem. V souladu s t\u00edm jsou videa tak\u00e9 stru\u010dn\u00e1 a <a href=\"https:\/\/seo.london\/cs\/jak-presny-je-semrush\/\">p\u0159esn\u00e9<\/a> zp\u016fsobem s <a href=\"https:\/\/seo.london\/cs\/eskortni-seo-sluzby\/\">kter\u00fd<\/a> pos\u00edlaj\u00ed zpr\u00e1vy. <span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span>Vypr\u00e1v\u011bj\u00ed <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-webove-pribehy-google\/\">p\u0159\u00edb\u011bhy<\/a> c\u00edlov\u00e9mu publiku, proto\u017ee vzpom\u00ednky na zhl\u00e9dnut\u00ed videa maj\u00ed v\u011bt\u0161\u00ed dopad ne\u017e \u010dten\u00ed fakt\u016f. Stejn\u011b tak si klienti snadno zapamatuj\u00ed sledov\u00e1n\u00ed videa na rozd\u00edl od \u010dten\u00ed o produktu nebo slu\u017eb\u011b. <span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"what-is-video-seo\"><\/span>Co je video SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/jsou-videa-dobra-pro-seo\/#what-is-video-seo\" title=\"Co je video SEO?\">Co je video SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/jsou-videa-dobra-pro-seo\/#does-video-content-improve-seo\" title=\"Zlep\u0161uje video obsah SEO?\">Zlep\u0161uje video obsah SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/jsou-videa-dobra-pro-seo\/#what-is-video-optimization-in-seo\" title=\"Co je optimalizace videa v SEO?\">Co je optimalizace videa v SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/cs\/jsou-videa-dobra-pro-seo\/#how-to-optimize-video-for-seo\" title=\"Jak optimalizovat video pro SEO\">Jak optimalizovat video pro SEO<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"user-select: auto;\">SEO pro videa je metoda, pomoc\u00ed kter\u00e9 se zvy\u0161uje viditelnost a hodnocen\u00ed videa v <a href=\"https:\/\/seo.london\/cs\/jak-provadet-pokrocile-vyhledavani-v-googlu\/\">vyhled\u00e1v\u00e1n\u00ed<\/a> motoru jsou vylep\u0161eny. D\u00edky tomu se p\u0159i vyhled\u00e1v\u00e1n\u00ed videa nebo na prvn\u00ed str\u00e1nce v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed zobrazuje v\u00fd\u0161e ne\u017e ostatn\u00ed. Proces spo\u010d\u00edv\u00e1 v zaveden\u00ed metadat videa, kter\u00e1 jsou naklon\u011bna z\u00e1m\u011bru u\u017eivatele. Ve spojen\u00ed s vytv\u00e1\u0159en\u00edm obsahu videa, kter\u00fd je p\u0159esv\u011bd\u010div\u00fd pro <a href=\"https:\/\/seo.london\/cs\/jak-zvysit-navstevnost-svych-webovych-stranek-bez-seo\/\">zv\u00fd\u0161it<\/a> organick\u00fd provoz.<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span>\n<p style=\"user-select: auto;\">Jedn\u00e1 se o sou\u010d\u00e1st digit\u00e1ln\u00edho marketingu, jej\u00edm\u017e c\u00edlem je optimalizovat efektivn\u00ed \u0161\u00ed\u0159en\u00ed informac\u00ed a udr\u017een\u00ed pozornosti u\u017eivatel\u016f. Video SEO s v\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed p\u0159im\u011bje z\u00e1kazn\u00edky ke zhl\u00e9dnut\u00ed ur\u010dit\u00e9ho obsahu ve srovn\u00e1n\u00ed s psan\u00fdmi tvrd\u00fdmi fakty. Kter\u00e9 se zdaj\u00ed b\u00fdt nudn\u00e9 a zdlouhav\u00e9 p\u0159i \u010dten\u00ed, \u010d\u00edm\u017e se n\u00e1v\u0161t\u011bvn\u00edci snadno nud\u00ed a opou\u0161t\u011bj\u00ed str\u00e1nky, ani\u017e by se zorientovali v <a href=\"https:\/\/seo.london\/cs\/budovani-odkazu-jak-co-delat-donts\/\">co<\/a> kter\u00e9 prod\u00e1v\u00e1te.<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"does-video-content-improve-seo\"><\/span>Zlep\u0161uje video obsah SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Ano. Videa jsou ned\u00edlnou sou\u010d\u00e1st\u00ed optimalizace pro vyhled\u00e1va\u010de a <a href=\"https:\/\/seo.london\/cs\/seo-pro-it-spolecnosti\/\">internet<\/a> marketing, proto\u017ee pom\u00e1haj\u00ed zv\u00fd\u0161it hodnocen\u00ed a z\u00e1jem o v\u00e1\u0161 obsah; s ohledem na sledovanost z\u00e1kazn\u00edk\u016f. Krom\u011b toho tvo\u0159\u00ed videa velkou \u010d\u00e1st platforem soci\u00e1ln\u00edch m\u00e9di\u00ed a <a href=\"https:\/\/seo.london\/cs\/jsou-blogy-dobre-pro-seo\/\">blogy<\/a>, p\u0159i\u010dem\u017e t\u00e9m\u011b\u0159 62% vyhled\u00e1v\u00e1n\u00ed na Googlu jsou videa. Zde je p\u011bt hlavn\u00edch <a href=\"https:\/\/seo.london\/cs\/londynska-seo-strategie\/\">strategie<\/a> o tom, jak mohou videa zlep\u0161it va\u0161i SEO. <span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span>\n<ol style=\"user-select: auto;\">\n<li style=\"user-select: auto;\"><a style=\"user-select: auto;\" href=\"https:\/\/www.searchenginejournal.com\/7-laws-of-the-google-universe-algorithm-updates-every-seo-should-know\/238815\/#:~:text=This%20algorithm%20update%20is%20the,are%20with%20on%2Dpage%20optimization.\"><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Algoritmy Google<\/em><\/strong><\/a><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">&#8211;\u00a0<\/em><\/strong>je jedn\u00edm z hlavn\u00edch faktor\u016f, kter\u00e9 ur\u010duj\u00ed, jak zlep\u0161\u00edte svou SEO, proto\u017ee Google kontroluje kvalitu obsahu videa a relevanci k obecn\u00fdm vyhled\u00e1vac\u00edm v\u00fdraz\u016fm. Pokud tedy v\u00e1\u0161 obsah obsahuje ob\u011b kombinace, jev\u00ed se jako informativn\u011bj\u0161\u00ed, proto\u017ee tak nab\u00edz\u00ed va\u0161emu <a href=\"https:\/\/seo.london\/cs\/stoji-za-to-vyuzivat-seo-sluzby\/\">Slu\u017eby SEO<\/a> v\u00fdhodu oproti ostatn\u00edm.<\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Poutav\u00fd obsah -\u00a0<\/em><\/strong>V\u00e1\u0161 obsah mus\u00ed b\u00fdt poutav\u00fd, aby generoval v\u011bt\u0161\u00ed n\u00e1v\u0161t\u011bvnost. A pak tak\u00e9 proto, aby v\u00e1\u0161 obsah zaujal i ostatn\u00ed lidi, kte\u0159\u00ed prov\u00e1d\u011bj\u00ed podobn\u00e9 vyhled\u00e1v\u00e1n\u00ed. T\u00edmto zp\u016fsobem budete moci zlep\u0161it sv\u00e9 hodnocen\u00ed, proto\u017ee Google kontroluje mno\u017estv\u00ed organick\u00e9 n\u00e1v\u0161t\u011bvnosti, kter\u00e1 m\u00e1 ur\u010dit hodnocen\u00ed va\u0161\u00ed dom\u00e9ny.<\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">M\u00edra prokliku a doba sledov\u00e1n\u00ed -\u00a0<\/em><\/strong>Mnoho vyhled\u00e1va\u010d\u016f zohled\u0148uje dobu, po kterou n\u00e1v\u0161t\u011bvn\u00edci z\u016fst\u00e1vaj\u00ed na va\u0161ich str\u00e1nk\u00e1ch, aby jim pomohly ur\u010dit. <a href=\"https:\/\/seo.london\/cs\/vyhody-a-nevyhody-domeny-presne-shody\/\">dom\u00e9na<\/a> Videa na rozd\u00edl od obr\u00e1zk\u016f zp\u016fsobuj\u00ed, \u017ee z\u00e1kazn\u00edci z\u016fst\u00e1vaj\u00ed na va\u0161ich str\u00e1nk\u00e1ch d\u00e9le. V\u00edce kvalitn\u00edch vide\u00ed na va\u0161ich str\u00e1nk\u00e1ch v\u00e1m proto umo\u017en\u00ed zlep\u0161it SEO a hodnocen\u00ed.<\/li>\n<li style=\"user-select: auto;\"><a style=\"user-select: auto;\" href=\"https:\/\/moz.com\/learn\/seo\/backlinks#:~:text=What%20is%20a%20backlink%3F,Backlinks%20are%20important%20to%20SEO.\"><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Zp\u011btn\u00e9 odkazy<\/em><\/strong><\/a><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">&#8211;<\/em><\/strong> \u010c\u00edm v\u00edce u\u017eivatel\u016f propoj\u00ed v\u00e1\u0161 videoobsah s va\u0161\u00edm webem, t\u00edm v\u011bt\u0161\u00ed je jeho <a href=\"https:\/\/seo.london\/cs\/jak-zjistit-autoritu-domeny\/\">\u00fa\u0159ad<\/a> na v\u00e1\u0161 p\u0159\u00edkaz. \u010c\u00edm v\u011bt\u0161\u00ed autoritu m\u00e1\u0161, t\u00edm vy\u0161\u0161\u00ed autoritu m\u00e1\u0161. <a href=\"https:\/\/seo.london\/cs\/jak-mohu-zkontrolovat-sve-poradi-seo\/\">hodnost<\/a> na str\u00e1nce s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed.<\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">V\u00fdb\u011br platformy pro publikov\u00e1n\u00ed obsahu<\/em><\/strong> p\u0159i nahr\u00e1v\u00e1n\u00ed obsahu na platformy, jako je Youtube a Instagram, v\u00e1m m\u016f\u017ee pomoci z\u00edskat v\u011bt\u0161\u00ed n\u00e1v\u0161t\u011bvnost. V d\u016fsledku toho v\u00e1m pomohou zlep\u0161it va\u0161e hodnocen\u00ed d\u00edky jejich masivn\u00ed a siln\u00e9 n\u00e1v\u0161t\u011bvnosti.<\/li>\n<\/ol>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"what-is-video-optimization-in-seo\"><\/span>Co je optimalizace videa v SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Optimalizace videa v SEO je proces, p\u0159i kter\u00e9m se video obsah pou\u017e\u00edv\u00e1 k optimalizaci v\u00fdsledk\u016f SEO. Tak, \u017ee videa se k optimalizaci SEO pou\u017e\u00edvaj\u00ed p\u0159ev\u00e1\u017en\u011b ne\u017e obr\u00e1zky a slova. Samotn\u00e1 videa v\u0161ak nemohou b\u00fdt \u00fa\u010dinn\u00e1 p\u0159i maximalizaci SEO, m\u00edsto toho se pou\u017e\u00edvaj\u00ed spole\u010dn\u011b s p\u0159epsan\u00fdmi slovy, aby efektivn\u011b p\u0159edala u\u017eivatel\u016fm po\u017eadovan\u00e9 sd\u011blen\u00ed.<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"how-to-optimize-video-for-seo\"><\/span>Jak optimalizovat video pro SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Videa se v sou\u010dasnosti st\u00e1vaj\u00ed nejobl\u00edben\u011bj\u0161\u00ed formou digit\u00e1ln\u00edho marketingu, <a href=\"https:\/\/seo.london\/cs\/nejlepsi-seo-spolecnosti-uk\/\">spole\u010dnosti<\/a> kter\u00e9 vyu\u017e\u00edvaj\u00ed videomarketing, maj\u00ed n\u00e1skok p\u0159ed ostatn\u00edmi spole\u010dnostmi, kter\u00e9 se t\u00e9to platform\u011b nev\u011bnuj\u00ed. T\u00edm se t\u011b\u0161\u00ed v\u011bt\u0161\u00ed <a href=\"https:\/\/seo.london\/cs\/zminky-o-znacce-seo\/\">zna\u010dka<\/a> uzn\u00e1n\u00ed a p\u0159\u00edjmy ne\u017e jin\u00e9 str\u00e1nky, kter\u00e9 jsou st\u00e1le spojeny s obrazov\u00fdm obsahem zna\u010dky. Zde je n\u011bkolik tip\u016f pro optimalizaci videa pro SEO, kter\u00e9 v\u00e1m pomohou z\u00edskat v\u011bt\u0161\u00ed p\u0159\u00edjmy a pov\u011bdom\u00ed o zna\u010dce.<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Zvy\u0161ov\u00e1n\u00ed po\u010dtu soubor\u016f metadat videa -\u00a0<\/em><\/strong>ozna\u010dov\u00e1n\u00ed nebo uv\u00e1d\u011bn\u00ed n\u00e1zv\u016f u obsahu videa pom\u00e1h\u00e1 Googlu.<strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">\u00a0<\/em><\/strong>zobrazit v\u00e1\u0161 obsah<strong style=\"user-select: auto;\">\u00a0<\/strong>ve srovn\u00e1n\u00ed s videoobsahem bez t\u011bchto atribut\u016f. T\u00edm z\u00edsk\u00e1te v\u00edce div\u00e1k\u016f a odpov\u00eddaj\u00edc\u00edm zp\u016fsobem zlep\u0161\u00edte sv\u00e9 hodnocen\u00ed. N\u00e1zvy vide\u00ed by m\u011bly m\u00edt n\u00e1sleduj\u00edc\u00ed vlastnosti;<\/li>\n<li style=\"user-select: auto;\">Bu\u010fte poutav\u00ed, abyste podpo\u0159ili m\u00edru prokliku<\/li>\n<li style=\"user-select: auto;\">Bu\u010fte rozumn\u00ed k obsahu<\/li>\n<li style=\"user-select: auto;\">Kl\u00ed\u010dov\u00e1 slova, kter\u00e1 jsou podobn\u00e1 z\u00e1m\u011bru u\u017eivatele.<\/li>\n<li style=\"user-select: auto;\">maj\u00ed n\u00e1zvy s maxim\u00e1ln\u011b 55 znaky<\/li>\n<li style=\"user-select: auto;\">M\u00edt <a href=\"https:\/\/seo.london\/cs\/jak-psat-meta-popisy\/\">meta popis<\/a> maxim\u00e1ln\u011b 150 znak\u016f.<\/li>\n<li style=\"user-select: auto;\"><a style=\"user-select: auto;\" href=\"https:\/\/neilpatel.com\/blog\/get-started-using-schema\/\"><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Pou\u017eit\u00ed zna\u010dky Schema<\/em><\/strong><\/a><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">&#8211;\u00a0<\/em><\/strong>Ne v\u0161ichni online n\u00e1v\u0161t\u011bvn\u00edci pou\u017e\u00edvaj\u00ed vyhled\u00e1v\u00e1n\u00ed videa Google, jin\u00ed pou\u017e\u00edvaj\u00ed schematick\u00fd slovn\u00edk. Proto se v\u00fdsledky zobraz\u00ed stejn\u00fdm zp\u016fsobem s uveden\u00edm d\u00e9lky videa a miniatury. Povzbuzov\u00e1n\u00ed u\u017eivatel\u016f k pou\u017e\u00edv\u00e1n\u00ed <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-schema-pro-seo\/\">sch\u00e9ma<\/a> <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-znaceni-schematu-pro-seo\/\">markup<\/a> umo\u017e\u0148uje ov\u011b\u0159it jeho platnost pomoc\u00ed n\u00e1stroje high snippet. T\u00edm se zlep\u0161\u00ed va\u0161e funkce SEO a zv\u00fd\u0161\u00ed se generov\u00e1n\u00ed p\u0159\u00edjm\u016f.<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Generov\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov, kter\u00e1 dominuj\u00ed vyhled\u00e1v\u00e1n\u00ed videa -<\/em><\/strong>\u00a0Vym\u00fd\u0161len\u00ed kl\u00ed\u010dov\u00fdch slov, kter\u00e1 b\u011b\u017en\u011b pou\u017e\u00edvaj\u00ed ostatn\u00ed u\u017eivatel\u00e9 videoobsahu, v\u00e1s zv\u00fdhodn\u00ed. Proto\u017ee online n\u00e1v\u0161t\u011bvn\u00edci se mohou dostat k va\u0161emu obsahu, kdy\u017e hledaj\u00ed souvisej\u00edc\u00ed obsah. V d\u016fsledku toho se zv\u00fd\u0161\u00ed m\u00edra proklik\u016f a zobrazen\u00ed.<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">V\u00fdb\u011br spr\u00e1vn\u00fdch platforem pro hosting videa -<\/em><\/strong>\u00a0R\u016fzn\u00e9 platformy umo\u017e\u0148uj\u00ed s obsahem d\u011blat r\u016fzn\u00e9 v\u011bci. N\u011bkter\u00e9 platformy v\u00e1m nap\u0159\u00edklad umo\u017en\u00ed z\u00edskat nov\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edky a organickou n\u00e1v\u0161t\u011bvnost nebo uzn\u00e1n\u00ed a dominanci zna\u010dky. Proto bude hostingov\u00e1 platforma ur\u010dovat v\u00e1\u0161 \u00fasp\u011bch v ot\u00e1zk\u00e1ch SEO na z\u00e1klad\u011b toho, co hodl\u00e1te prod\u00e1vat.<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Ud\u011blejte z videa hlavn\u00ed t\u00e9ma str\u00e1nky -<\/em><\/strong>\u00a0aby u\u017eivatel\u00e9 nemuseli video posouvat nebo se o n\u011bj p\u0159etahovat. M\u011blo by b\u00fdt snadno viditeln\u00e9 pro v\u0161echny, aby se p\u0159ede\u0161lo nep\u0159\u00edjemnostem. Stejn\u011b tak v\u011bt\u0161ina u\u017eivatel\u016f jde po tom, co si zobraz\u00ed jako prvn\u00ed, a proto se nebudou nam\u00e1hat s hled\u00e1n\u00edm va\u0161eho videa, pokud nen\u00ed snadno dostupn\u00e9.<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">P\u0159idat <\/em><\/strong><a style=\"user-select: auto;\" href=\"https:\/\/www.wyzowl.com\/video-sitemap\/\"><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Videomapy str\u00e1nek<\/em><\/strong><\/a><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">&#8211;\u00a0<\/em><\/strong>Po v\u00fdb\u011bru platformy pro hostov\u00e1n\u00ed vide\u00ed je d\u016fle\u017eit\u00e9 zajistit, aby vyhled\u00e1va\u010d rozpoznal konkr\u00e9tn\u00ed str\u00e1nky, na kter\u00fdch se videa nach\u00e1zej\u00ed, a dal\u0161\u00ed relevantn\u00ed informace o videu. Toho lze dos\u00e1hnout vytvo\u0159en\u00edm map str\u00e1nek, kter\u00e9 pomohou nav\u00e9st vyhled\u00e1va\u010d na m\u00edsto, kde lze nal\u00e9zt konkr\u00e9tn\u00ed informace, na kter\u00e9 se u\u017eivatel m\u016f\u017ee pt\u00e1t.<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/li>\n<\/ul>\n<p style=\"user-select: auto;\">V posledn\u00ed dob\u011b se platformy soci\u00e1ln\u00edch m\u00e9di\u00ed a mnoh\u00e9 blogy p\u0159izp\u016fsobily t\u00e9to trajektorii pou\u017e\u00edv\u00e1n\u00ed vide\u00ed, proto\u017ee u\u017eivatele oslovuj\u00ed v\u00edce ne\u017e jin\u00e9 formy nevizu\u00e1ln\u00edch digit\u00e1ln\u00edch marketingov\u00fdch strategi\u00ed. Videa tak\u00e9 pomohla prodlou\u017eit dobu, kterou z\u00e1kazn\u00edci str\u00e1v\u00ed na webu, a t\u00edm jim poskytla dostatek \u010dasu na prokliknut\u00ed dal\u0161\u00edch p\u0159\u00edloh, kter\u00e9 mohou b\u00fdt um\u00edst\u011bny vedle vide\u00ed. Spole\u010dnosti tedy nyn\u00ed vyu\u017e\u00edvaj\u00ed video SEO k budov\u00e1n\u00ed sv\u00e9 digit\u00e1ln\u00ed prezentace.<\/p>","protected":false},"excerpt":{"rendered":"<p>V dne\u0161n\u00ed dob\u011b se videoobsah b\u011b\u017en\u011b pou\u017e\u00edv\u00e1 v SEO d\u00edky sv\u00e9 schopnosti zaujmout klienty. Hlavn\u00edm d\u016fvodem, pro\u010d jsou videa nejpreferovan\u011bj\u0161\u00edm m\u00e9diem pro zapojen\u00ed z\u00e1kazn\u00edk\u016f v SEO, je to, \u017ee ve srovn\u00e1n\u00ed s jin\u00fdmi m\u00e9dii zprost\u0159edkov\u00e1vaj\u00ed a \u0161\u00ed\u0159\u00ed informace ve v\u011bt\u0161\u00edm m\u011b\u0159\u00edtku a efektivn\u011bj\u0161\u00edm zp\u016fsobem. V souladu s t\u00edm jsou videa [...]<\/p>","protected":false},"author":6,"featured_media":14478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-14476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are Videos Good for SEO? - SEO.London<\/title>\n<meta name=\"description\" content=\"Nowadays, video content is commonly being used in SEO due to its engagement capabilities with clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/cs\/jsou-videa-dobra-pro-seo\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are Videos Good for SEO?\" \/>\n<meta property=\"og:description\" content=\"Nowadays, video content is commonly being used in SEO due to its engagement capabilities with clients. The main reason why videos are the most preferred\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/cs\/jsou-videa-dobra-pro-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-18T15:36:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T11:43:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/07\/Are-Videos-Good-for-SEO.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Jsou videa dobr\u00e1 pro SEO? - SEO.London","description":"V dne\u0161n\u00ed dob\u011b se videoobsah b\u011b\u017en\u011b pou\u017e\u00edv\u00e1 v SEO d\u00edky sv\u00e9 schopnosti zaujmout klienty.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seo.london\/cs\/jsou-videa-dobra-pro-seo\/","og_locale":"cs_CZ","og_type":"article","og_title":"Are Videos Good for SEO?","og_description":"Nowadays, video content is commonly being used in SEO due to its engagement capabilities with clients. 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