{"id":14473,"date":"2021-07-18T11:07:49","date_gmt":"2021-07-18T11:07:49","guid":{"rendered":"https:\/\/seo.london\/?p=14473"},"modified":"2022-12-28T11:43:44","modified_gmt":"2022-12-28T11:43:44","slug":"jsou-vstupni-stranky-spatne-pro-seo","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/jsou-vstupni-stranky-spatne-pro-seo\/","title":{"rendered":"Jsou c\u00edlov\u00e9 str\u00e1nky \u0161patn\u00e9 pro SEO"},"content":{"rendered":"<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"what-is-an-seo-landing-page\"><\/span>Co je vstupn\u00ed str\u00e1nka SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/jsou-vstupni-stranky-spatne-pro-seo\/#what-is-an-seo-landing-page\" title=\"Co je vstupn\u00ed str\u00e1nka SEO?\">Co je vstupn\u00ed str\u00e1nka SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/jsou-vstupni-stranky-spatne-pro-seo\/#significance-of-optimizing-landing-page-for-search-engines\" title=\"V\u00fdznam optimalizace c\u00edlov\u00e9 str\u00e1nky pro vyhled\u00e1va\u010de\">V\u00fdznam optimalizace c\u00edlov\u00e9 str\u00e1nky pro vyhled\u00e1va\u010de<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/jsou-vstupni-stranky-spatne-pro-seo\/#here-is-a-list-of-the-best-seo-practices-to-follow-when-creating-a-successful-landing-page\" title=\"Zde je seznam nejlep\u0161\u00edch postup\u016f SEO, kter\u00e9 je t\u0159eba dodr\u017eovat p\u0159i vytv\u00e1\u0159en\u00ed \u00fasp\u011b\u0161n\u00e9 vstupn\u00ed str\u00e1nky:\">Zde je seznam nejlep\u0161\u00edch postup\u016f SEO, kter\u00e9 je t\u0159eba dodr\u017eovat p\u0159i vytv\u00e1\u0159en\u00ed \u00fasp\u011b\u0161n\u00e9 vstupn\u00ed str\u00e1nky:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/cs\/jsou-vstupni-stranky-spatne-pro-seo\/#develop-backlinks\" title=\"Rozv\u00edjet zp\u011btn\u00e9 odkazy\">Rozv\u00edjet zp\u011btn\u00e9 odkazy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/cs\/jsou-vstupni-stranky-spatne-pro-seo\/#increasing-page-speed\" title=\"Zv\u00fd\u0161en\u00ed rychlosti str\u00e1nky\">Zv\u00fd\u0161en\u00ed rychlosti str\u00e1nky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/cs\/jsou-vstupni-stranky-spatne-pro-seo\/#monitoring-used-url\" title=\"Sledov\u00e1n\u00ed pou\u017eit\u00e9 adresy URL\">Sledov\u00e1n\u00ed pou\u017eit\u00e9 adresy URL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/cs\/jsou-vstupni-stranky-spatne-pro-seo\/#enable-search-engine-to-match-easily-with-your-content\" title=\"Umo\u017en\u011bte vyhled\u00e1va\u010di snadn\u00e9 porovn\u00e1n\u00ed s va\u0161\u00edm obsahem\">Umo\u017en\u011bte vyhled\u00e1va\u010di snadn\u00e9 porovn\u00e1n\u00ed s va\u0161\u00edm obsahem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/cs\/jsou-vstupni-stranky-spatne-pro-seo\/#make-your-keywords-associate-with-your-content\" title=\"Kl\u00ed\u010dov\u00e1 slova spojte se sv\u00fdm obsahem\">Kl\u00ed\u010dov\u00e1 slova spojte se sv\u00fdm obsahem<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/cs\/jsou-vstupni-stranky-spatne-pro-seo\/#here-are-some-strategies-that-need-to-be-followed-to-structure-a-successful-landing-page\" title=\"Zde je n\u011bkolik strategi\u00ed, kter\u00e9 je t\u0159eba dodr\u017eet pro vytvo\u0159en\u00ed \u00fasp\u011b\u0161n\u00e9 vstupn\u00ed str\u00e1nky.\">Zde je n\u011bkolik strategi\u00ed, kter\u00e9 je t\u0159eba dodr\u017eet pro vytvo\u0159en\u00ed \u00fasp\u011b\u0161n\u00e9 vstupn\u00ed str\u00e1nky.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/cs\/jsou-vstupni-stranky-spatne-pro-seo\/#headings\" title=\"Rubriky\">Rubriky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/cs\/jsou-vstupni-stranky-spatne-pro-seo\/#title-tag\" title=\"Zna\u010dka Title Tag\">Zna\u010dka Title Tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/cs\/jsou-vstupni-stranky-spatne-pro-seo\/#meta-description\" title=\"Meta popis\">Meta popis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/cs\/jsou-vstupni-stranky-spatne-pro-seo\/#files-name\" title=\"N\u00e1zev souboru\">N\u00e1zev souboru<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/seo.london\/cs\/jsou-vstupni-stranky-spatne-pro-seo\/#interlinks\" title=\"Propojen\u00ed\">Propojen\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/seo.london\/cs\/jsou-vstupni-stranky-spatne-pro-seo\/#alt-tags\" title=\"Alt Tagy\">Alt Tagy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/seo.london\/cs\/jsou-vstupni-stranky-spatne-pro-seo\/#are-landing-pages-bad-for-seo\" title=\"Jsou c\u00edlov\u00e9 str\u00e1nky \u0161patn\u00e9 pro SEO\">Jsou c\u00edlov\u00e9 str\u00e1nky \u0161patn\u00e9 pro SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/seo.london\/cs\/jsou-vstupni-stranky-spatne-pro-seo\/#essentials-of-creating-a-high-conversion-landing-page\" title=\"Z\u00e1klady tvorby vstupn\u00ed str\u00e1nky s vysokou konverz\u00ed\">Z\u00e1klady tvorby vstupn\u00ed str\u00e1nky s vysokou konverz\u00ed<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/seo.london\/cs\/jsou-vstupni-stranky-spatne-pro-seo\/#develop-an-effective-headline\" title=\"Vytvo\u0159en\u00ed \u00fa\u010dinn\u00e9ho titulku\">Vytvo\u0159en\u00ed \u00fa\u010dinn\u00e9ho titulku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/seo.london\/cs\/jsou-vstupni-stranky-spatne-pro-seo\/#numbered-headings-and-titles\" title=\"\u010c\u00edslovan\u00e9 nadpisy a n\u00e1zvy\">\u010c\u00edslovan\u00e9 nadpisy a n\u00e1zvy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/seo.london\/cs\/jsou-vstupni-stranky-spatne-pro-seo\/#negative-wording\" title=\"Negativn\u00ed zn\u011bn\u00ed\">Negativn\u00ed zn\u011bn\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/seo.london\/cs\/jsou-vstupni-stranky-spatne-pro-seo\/#emphasize-value-over-brand\" title=\"D\u016fraz na hodnotu p\u0159ed zna\u010dkou\">D\u016fraz na hodnotu p\u0159ed zna\u010dkou<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/seo.london\/cs\/jsou-vstupni-stranky-spatne-pro-seo\/#keep-a-clean-presentation\" title=\"Udr\u017eujte \u010distou prezentaci\">Udr\u017eujte \u010distou prezentaci<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p style=\"user-select: auto;\">Vytvo\u0159\u00edte <a href=\"https:\/\/seo.london\/cs\/co-jsou-vstupni-stranky-a-proc-jsou-dulezite\/\">vstupn\u00ed str\u00e1nky<\/a> pro <a href=\"https:\/\/seo.london\/cs\/\">SEO<\/a> a pak <a href=\"https:\/\/seo.london\/cs\/budovani-odkazu-jak-co-delat-donts\/\">co<\/a>? Pou\u017e\u00edv\u00e1te c\u00edlen\u00e1 kl\u00ed\u010dov\u00e1 slova? Optimalizujete vstupn\u00ed str\u00e1nky po? M\u016f\u017ee to sta\u010dit k tomu, aby va\u0161e vstupn\u00ed str\u00e1nky <a href=\"https:\/\/seo.london\/cs\/jak-mohu-zkontrolovat-sve-poradi-seo\/\">hodnost<\/a> vy\u0161\u0161\u00ed? V tomto \u010dl\u00e1nku se dozv\u00edte <a href=\"https:\/\/seo.london\/cs\/mohu-se-naucit-seo-sam\/\">nau\u010dit se<\/a> jak na to <a href=\"https:\/\/seo.london\/cs\/jak-zvysit-navstevnost-svych-webovych-stranek-bez-seo\/\">zv\u00fd\u0161it<\/a> organick\u00e9 <a href=\"https:\/\/seo.london\/cs\/jak-provadet-pokrocile-vyhledavani-v-googlu\/\">vyhled\u00e1v\u00e1n\u00ed<\/a> provoz a co d\u011blat d\u00e1l <a href=\"https:\/\/seo.london\/cs\/co-jsou-meta-klicova-slova\/\">kl\u00ed\u010dov\u00e9 slovo<\/a> <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/klicove-slovo-research-in-seo\/\">v\u00fdzkum<\/a>.<\/p>\n<p style=\"user-select: auto;\">Vstupn\u00ed str\u00e1nka je str\u00e1nka, na kter\u00e9 mohou potenci\u00e1ln\u00ed z\u00e1kazn\u00edci nebo n\u00e1v\u0161t\u011bvn\u00edci p\u0159ist\u00e1t, kdy\u017e kliknou nebo projdou online um\u00edst\u011bn\u00ed. Je ur\u010dena k z\u00edsk\u00e1v\u00e1n\u00ed informac\u00ed od potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f v\u00fdm\u011bnou za poznatky o produktech nebo slu\u017eb\u00e1ch, recenze a k\u00f3dy maloobchodn\u00edch transakc\u00ed.<\/p>\n<p style=\"user-select: auto;\"><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span>\n<p style=\"user-select: auto;\">Kdy\u017e z\u00e1kazn\u00edk p\u0159istane na str\u00e1nce, jsou zde n\u00e1stroje, kter\u00e9 m\u011bn\u00ed kliknut\u00ed na veden\u00ed, a na opl\u00e1tku z\u00e1kazn\u00edk dostane p\u0159\u00edstupov\u00e9 k\u00f3dy nebo jin\u00e9 relevantn\u00ed informace, kter\u00e9 by mohl z\u00edskat o produktu nebo slu\u017eb\u011b, a t\u00edm se vstupn\u00ed str\u00e1nka st\u00e1v\u00e1 jedine\u010dnou od ostatn\u00edch str\u00e1nek na webu.<\/p>\n<p style=\"user-select: auto;\"><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 40px;border-top-width:0px;border-bottom-width:0px;\"><\/span>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"significance-of-optimizing-landing-page-for-search-engines\"><\/span>V\u00fdznam optimalizace c\u00edlov\u00e9 str\u00e1nky pro vyhled\u00e1va\u010de<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Pokud jsou vstupn\u00ed str\u00e1nky optimalizov\u00e1ny na z\u00e1klad\u011b nejlep\u0161\u00edch po\u017eadavk\u016f SEO, ur\u010dit\u011b poskytnou z\u00e1kazn\u00edkovi a webov\u00e9 str\u00e1nce n\u00e1sleduj\u00edc\u00ed v\u00fdhody.<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\">Vyhled\u00e1va\u010de snadno porovnaj\u00ed funkci va\u0161\u00ed str\u00e1nky a vhodn\u011b ji za\u0159ad\u00ed tam, kde m\u00e1 b\u00fdt ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/li>\n<li style=\"user-select: auto;\">Z\u00e1kazn\u00edci budou m\u00edt p\u0159\u00edstup na str\u00e1nku, a proto se snadno zv\u00fd\u0161\u00ed po\u010det konverz\u00ed.<\/li>\n<li style=\"user-select: auto;\">Optimalizac\u00ed vstupn\u00edch str\u00e1nek zlep\u0161\u00edte tak\u00e9 kvalitu hodnocen\u00ed str\u00e1nek. <a href=\"https:\/\/seo.london\/cs\/eskortni-seo-sluzby\/\">kter\u00fd<\/a> p\u0159itahuje v\u00fdhody, jako jsou kampan\u011b AdWords.<\/li>\n<\/ul>\n<p style=\"user-select: auto;\">Vytvo\u0159en\u00ed vstupn\u00ed str\u00e1nky s vyu\u017eit\u00edm nejlep\u0161\u00edch postup\u016f SEO umo\u017en\u00ed, aby se va\u0161e str\u00e1nka um\u00edstila na vy\u0161\u0161\u00edch pozic\u00edch a pomohla zv\u00fd\u0161it po\u010det va\u0161ich c\u00edlov\u00fdch u\u017eivatel\u016f. <span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span>Vytvo\u0159en\u00ed dob\u0159e strukturovan\u00e9ho SEO v\u00e1m umo\u017en\u00ed z\u00edskat v\u011bt\u0161\u00ed n\u00e1v\u0161t\u011bvnost, kterou va\u0161e t\u00e9ma p\u0159il\u00e1k\u00e1, pokud jde o produkt nebo slu\u017ebu, kterou prod\u00e1v\u00e1te. V souladu s t\u00edm v\u00e1m to pom\u016f\u017ee z\u00edskat v\u00edce potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f, a tedy zv\u00fd\u0161it m\u00edru konverze, co\u017e v kone\u010dn\u00e9m d\u016fsledku zlep\u0161\u00ed \u00fasp\u011b\u0161nost va\u0161ich webov\u00fdch str\u00e1nek.<\/p>\n<h2 style=\"user-select: auto;\" data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"here-is-a-list-of-the-best-seo-practices-to-follow-when-creating-a-successful-landing-page\"><\/span>Zde je seznam nejlep\u0161\u00edch postup\u016f SEO, kter\u00e9 je t\u0159eba dodr\u017eovat p\u0159i vytv\u00e1\u0159en\u00ed \u00fasp\u011b\u0161n\u00e9 vstupn\u00ed str\u00e1nky:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"develop-backlinks\"><\/span><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Rozv\u00edjet zp\u011btn\u00e9 odkazy<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">jedn\u00e1 se o odkazy z jin\u00fdch str\u00e1nek, kter\u00e9 sm\u011b\u0159uj\u00ed na va\u0161e webov\u00e9 str\u00e1nky. Zp\u011btn\u00e9 odkazy z vysoce hodnocen\u00fdch a uzn\u00e1van\u00fdch platforem v\u00e1m umo\u017en\u00ed zlep\u0161it SEO c\u00edlov\u00e9 str\u00e1nky va\u0161eho webu. Stejn\u011b tak rozv\u00edjen\u00ed <a href=\"https:\/\/seo.london\/cs\/jak-psat-obsah-optimalizovany-pro-seo\/\">kvalitn\u00ed obsah<\/a> kter\u00e9 lze sd\u00edlet, jako jsou videa a informa\u010dn\u00ed grafy, mohou zv\u00fd\u0161it pravd\u011bpodobnost, \u017ee na v\u00e1s budou odkazovat jin\u00e9 weby.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"increasing-page-speed\"><\/span><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Zv\u00fd\u0161en\u00ed rychlosti str\u00e1nky<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Zvy\u0161ov\u00e1n\u00ed <a style=\"user-select: auto;\" href=\"https:\/\/moz.com\/learn\/seo\/page-speed\">rychlost str\u00e1nky<\/a> je kl\u00ed\u010dov\u00fdm faktorem pro hodnocen\u00ed vyhled\u00e1va\u010d\u016f, proto\u017ee vytv\u00e1\u0159\u00ed u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9 vn\u00edm\u00e1n\u00ed, d\u00edky n\u011bmu\u017e mnoho lid\u00ed r\u00e1do na\u010d\u00edt\u00e1 str\u00e1nky. <a href=\"https:\/\/seo.london\/cs\/jak-primet-google-aby-rychleji-indexoval-vase-stranky\/\">rychle<\/a> str\u00e1nky ve srovn\u00e1n\u00ed s pomal\u00fdmi str\u00e1nkami, kter\u00e9 je rozzu\u0159\u00ed, tak\u017ee str\u00e1nku opust\u00ed, ani\u017e by ji otev\u0159eli, co\u017e ovlivn\u00ed hodnocen\u00ed.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"monitoring-used-url\"><\/span><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Sledov\u00e1n\u00ed pou\u017eit\u00e9 adresy URL<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Na adrese .<strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">\u00a0<\/em><\/strong>pom\u00e1h\u00e1 odhalit informace o <a href=\"https:\/\/seo.london\/cs\/obsah-marketing-seo-sluzby\/\">obsah<\/a> a co by n\u00e1v\u0161t\u011bvn\u00edci m\u011bli na va\u0161\u00ed str\u00e1nce o\u010dek\u00e1vat. Proto byste m\u011bli minimalizovat adresu URL na maxim\u00e1ln\u011b 65 znak\u016f a kl\u00ed\u010dov\u00e1 slova rozd\u011blit lom\u00edtky, zejm\u00e9na ta nejv\u00fdznamn\u011bj\u0161\u00ed um\u00edstit na levou stranu adresy URL. A <a style=\"user-select: auto;\" href=\"https:\/\/moz.com\/learn\/seo\/url\">dob\u0159e strukturovan\u00e1 adresa URL<\/a> pom\u016f\u017ee vytvo\u0159it \u00fasp\u011b\u0161nou vstupn\u00ed str\u00e1nku, kter\u00e1 podpo\u0159\u00ed celkov\u00fd \u00fasp\u011bch firmy.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"enable-search-engine-to-match-easily-with-your-content\"><\/span><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Umo\u017en\u011bte vyhled\u00e1va\u010di snadn\u00e9 porovn\u00e1n\u00ed s va\u0161\u00edm obsahem <\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">m\u011bli byste zajistit, aby vyhled\u00e1va\u010de <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-soubor-robots-txt-v-seo\/\">roboti<\/a> um\u00ed \u010d\u00edst, rozpozn\u00e1vat a analyzovat. Vyhled\u00e1va\u010d tak pochop\u00ed, co vstupn\u00ed str\u00e1nka obsahuje, aby ji mohl spr\u00e1vn\u011b indexovat.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"make-your-keywords-associate-with-your-content\"><\/span><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Kl\u00ed\u010dov\u00e1 slova spojte se sv\u00fdm obsahem<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Z\u00e1kladem vysoce hodnocen\u00e9 vstupn\u00ed str\u00e1nky je obvykle siln\u00e9 kl\u00ed\u010dov\u00e9 slovo. Za druh\u00e9, pou\u017eijte pod\u0159\u00edzen\u00e1 kl\u00ed\u010dov\u00e1 slova, kter\u00e1 d\u00e1le nazna\u010duj\u00ed, o \u010dem va\u0161e str\u00e1nka pojedn\u00e1v\u00e1. A kone\u010dn\u011b, pou\u017eit\u00e1 kl\u00ed\u010dov\u00e1 slova by m\u011bla odpov\u00eddat va\u0161emu obsahu a nem\u011bla by u\u017eivatele zav\u00e1d\u011bt. M\u011bla by jim tak\u00e9 umo\u017enit poznat, co na vstupn\u00ed str\u00e1nce o\u010dek\u00e1vaj\u00ed.<\/p>\n<h2 style=\"user-select: auto;\" data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"here-are-some-strategies-that-need-to-be-followed-to-structure-a-successful-landing-page\"><\/span>Zde je n\u011bkolik strategi\u00ed, kter\u00e9 je t\u0159eba dodr\u017eet pro vytvo\u0159en\u00ed \u00fasp\u011b\u0161n\u00e9 vstupn\u00ed str\u00e1nky.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"headings\"><\/span><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Rubriky<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Ujist\u011bte se, \u017ee jste p\u0159ipojili <a style=\"user-select: auto;\" href=\"https:\/\/thriveagency.com\/news\/what-are-heading-tags-and-why-you-should-use-them\/#:~:text=Heading%20tags%20indicate%20headings%20on,can't%20easily%20read%20screens.\">H1<strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">\u00a0<\/em><\/strong>z\u00e1hlav\u00ed<\/a> kter\u00e1 je v souladu s va\u0161\u00ed <a href=\"https:\/\/seo.london\/cs\/nazev-stranky-seo\/\">n\u00e1zev<\/a> strana. Zbytek nadpis\u016f pak m\u016f\u017ee odpov\u00eddat dal\u0161\u00edm t\u00e9mat\u016fm v obsahu, nap\u0159\u00edklad sekund\u00e1rn\u00edm kl\u00ed\u010dov\u00fdm slov\u016fm, kter\u00e1 mohou b\u00fdt pou\u017eita k dal\u0161\u00edmu p\u0159ibl\u00ed\u017een\u00ed obsahu u\u017eivatel\u016fm.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"title-tag\"><\/span><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Zna\u010dka Title Tag<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">V ide\u00e1ln\u00edm p\u0159\u00edpad\u011b mus\u00ed b\u00fdt n\u00e1zev str\u00e1nky kr\u00e1tk\u00fd, obsahovat hlavn\u00ed kl\u00ed\u010dov\u00e1 slova a b\u00fdt um\u00edst\u011bn na lev\u00e9 stran\u011b n\u00e1zvu, za n\u00edm\u017e n\u00e1sleduj\u00ed m\u00e9n\u011b d\u016fle\u017eit\u00e1 slova.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"meta-description\"><\/span><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Meta popis<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Jedn\u00e1 se o p\u0159ehled vstupn\u00ed str\u00e1nky; nab\u00edz\u00ed u\u017eivateli <a href=\"https:\/\/seo.london\/cs\/jak-prijit-s-napady-na-blog\/\">n\u00e1pad<\/a> toho, co o\u010dek\u00e1vaj\u00ed, \u017ee najdou, pokud na str\u00e1nku kliknou.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"files-name\"><\/span><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">N\u00e1zev souboru<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Je d\u016fle\u017eit\u00e9 d\u00e1t sv\u00fdm soubor\u016fm popisn\u00e9 a charakteristick\u00e9 n\u00e1zvy v souladu s obsahem, aby je vyhled\u00e1va\u010d mohl snadno vyhledat, kdy\u017e je u\u017eivatel\u00e9 nemohou naj\u00edt.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"interlinks\"><\/span><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Propojen\u00ed<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Tyto odkazy umo\u017e\u0148uj\u00ed vyhled\u00e1va\u010di pochopit obsah a kontext str\u00e1nky. Proto usnad\u0148uj\u00ed robot\u016fm vyhled\u00e1va\u010de generovat po vyhled\u00e1v\u00e1n\u00ed rychl\u00e9 vyskakovac\u00ed okno s po\u0159ad\u00edm od nejl\u00e9pe hodnocen\u00fdch str\u00e1nek po nejh\u016f\u0159e hodnocen\u00e9 ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"alt-tags\"><\/span><strong style=\"user-select: auto;\"><em style=\"user-select: auto;\">Alt Tagy<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Pom\u00e1haj\u00ed p\u0159ekl\u00e1dat obsah tak, aby jej roboti vyhled\u00e1va\u010d\u016f mohli rozpoznat, p\u0159e\u010d\u00edst a analyzovat jeho koncept. Pokud se obr\u00e1zek odm\u00edt\u00e1 na\u010d\u00edst, je <a style=\"user-select: auto;\" href=\"https:\/\/yoast.com\/image-seo-alt-tag-and-title-tag-optimization\/\">alt tag<\/a> se pokus\u00ed tento obraz a jeho v\u00fdznam stru\u010dn\u011b vysv\u011btlit.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"are-landing-pages-bad-for-seo\"><\/span>Jsou c\u00edlov\u00e9 str\u00e1nky \u0161patn\u00e9 pro SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">C\u00edlov\u00e9 str\u00e1nky nejsou <a href=\"https:\/\/seo.london\/cs\/spatne-pro-seo\/\">\u0161patn\u00fd<\/a> pro SEO; mohou b\u00fdt pouze \u0161kodliv\u00e9, pokud nedok\u00e1\u017eete spr\u00e1vn\u011b optimalizovat vstupn\u00ed str\u00e1nku. Pokud vhodn\u011b optimalizujete vstupn\u00ed str\u00e1nku, va\u0161e SEO bude prob\u00edhat \u00fasp\u011b\u0161n\u011b. Nap\u0159\u00edklad poutav\u00e1 a intuitivn\u00ed vstupn\u00ed str\u00e1nka bude m\u00edt p\u0159idanou hodnotu pro ob\u011b strany, jak pro va\u0161e z\u00e1kazn\u00edky, tak pro webov\u00e9 str\u00e1nky, \u010d\u00edm\u017e podpo\u0159\u00edte webov\u00e9 str\u00e1nky a jejich <a href=\"https:\/\/seo.london\/cs\/proc-se-moje-firma-nezobrazuje-na-mapach-google\/\">podnik\u00e1n\u00ed<\/a> aspekt.<\/p>\n<h2 style=\"user-select: auto;\" data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"essentials-of-creating-a-high-conversion-landing-page\"><\/span>Z\u00e1klady tvorby vstupn\u00ed str\u00e1nky s vysokou konverz\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Nejd\u016fle\u017eit\u011bj\u0161\u00ed sou\u010d\u00e1st\u00ed webov\u00e9 prezentace je schopnost p\u0159em\u011bnit n\u00e1v\u0161t\u011bvnost na skute\u010dn\u00e9 z\u00e1kazn\u00edky. Pokud jde o online marketing, mnoho slo\u017eek souvis\u00ed s t\u00edm, jak dob\u0159e va\u0161e vstupn\u00ed str\u00e1nky dok\u00e1\u017e\u00ed generovat potenci\u00e1ln\u00ed z\u00e1kazn\u00edky. Na <a href=\"https:\/\/seo.london\/cs\/londynska-seo-strategie\/\">strategie<\/a> m\u00edt vstupn\u00ed str\u00e1nku s vysokou konverz\u00ed nemus\u00ed b\u00fdt slo\u017eit\u00e9 ani n\u00e1kladn\u00e9. Zde je n\u011bkolik \u0159e\u0161en\u00ed, kter\u00e1 m\u016f\u017eete pou\u017e\u00edt ve sv\u00e9 marketingov\u00e9 strategii, abyste maximalizovali m\u00edru konverze sv\u00fdch vstupn\u00edch str\u00e1nek.<\/p>\n<h3 style=\"user-select: auto;\" data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"develop-an-effective-headline\"><\/span>Vytvo\u0159en\u00ed \u00fa\u010dinn\u00e9ho titulku<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f maj\u00ed webov\u00e9 str\u00e1nky minim\u00e1ln\u011b 10 sekund na to, aby upoutaly a udr\u017eely pozornost n\u00e1v\u0161t\u011bvn\u00edka. Pokud webov\u00e9 str\u00e1nky n\u00e1v\u0161t\u011bvn\u00edka v tomto \u010dasov\u00e9m r\u00e1mci nezaujmou, jednodu\u0161e je opust\u00ed a vyhled\u00e1 dal\u0161\u00ed webov\u00e9 str\u00e1nky, kter\u00e9 obsahuj\u00ed informace, je\u017e hled\u00e1. Pr\u00e1v\u011b zde je d\u016fle\u017eit\u00e9 m\u00edt \u00fa\u010dinn\u00fd titulek, kter\u00fd upout\u00e1 pozornost. Pokud je va\u0161e str\u00e1nka zam\u011b\u0159ena na konkr\u00e9tn\u00ed produkt nebo slu\u017ebu, za\u010dn\u011bte titulek probl\u00e9mem, kter\u00fd va\u0161e slu\u017eba m\u016f\u017ee vy\u0159e\u0161it. Pokud se v\u00e1m poda\u0159\u00ed probl\u00e9m, kter\u00fd \u0159e\u0161\u00edte, hned oz\u0159ejmit a dodat ho v titulku, m\u016f\u017eete takov\u00e9ho n\u00e1v\u0161t\u011bvn\u00edka b\u011bhem kr\u00e1tk\u00e9 doby zaujmout.<\/p>\n<h3 style=\"user-select: auto;\" data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"numbered-headings-and-titles\"><\/span>\u010c\u00edslovan\u00e9 nadpisy a n\u00e1zvy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Pou\u017eit\u00edm \u010d\u00edsel u nadpis\u016f a nejv\u00fdznamn\u011bj\u0161\u00edch text\u016f m\u016f\u017eete u\u017eivatel\u016fm usnadnit orientaci na str\u00e1nce. Pro mnoho n\u00e1v\u0161t\u011bvn\u00edk\u016f je jednodu\u0161e pohodln\u011bj\u0161\u00ed, kdy\u017e je obsah prohl\u00ed\u017een\u00e9 webov\u00e9 str\u00e1nky vy\u010d\u00edslen, a mohou se na str\u00e1nku pozd\u011bji vr\u00e1tit, ani\u017e by se ztratili nebo zapomn\u011bli, kde skon\u010dili. D\u00edky tomu m\u00e1 va\u0161e vstupn\u00ed str\u00e1nka v\u011bt\u0161\u00ed \u0161anci z\u00edskat vracej\u00edc\u00ed se n\u00e1v\u0161t\u011bvn\u00edky. To m\u016f\u017ee b\u00fdt dobr\u00e9 pro dlouhodobou hodnotu str\u00e1nky i jej\u00ed konverzn\u00ed pom\u011br.<\/p>\n<h3 style=\"user-select: auto;\" data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"negative-wording\"><\/span>Negativn\u00ed zn\u011bn\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Negativn\u00ed formulace neznamen\u00e1 pesimistick\u00fd t\u00f3n a obsah, ale pou\u017eit\u00ed slovn\u00edch spojen\u00ed, kter\u00e1 upoutaj\u00ed pozornost n\u00e1v\u0161t\u011bvn\u00edka. To znamen\u00e1, \u017ee titulek, kter\u00fd obsahuje slova jako \"nikdy\" nebo \"ned\u011blejte\", m\u016f\u017ee b\u00fdt pro u\u017eivatele n\u00e1padn\u011bj\u0161\u00ed ne\u017e neutr\u00e1ln\u00ed titulek. Tento typ formulace upozor\u0148uje na probl\u00e9m nebo pot\u0159ebu, kterou lze vy\u0159e\u0161it. Kdy\u017e potenci\u00e1ln\u00ed z\u00e1kazn\u00edci uvid\u00ed probl\u00e9m, o kter\u00e9m se domn\u00edvaj\u00ed, \u017ee jej m\u016f\u017eete vy\u0159e\u0161it, mohou m\u00edt v\u011bt\u0161\u00ed z\u00e1jem z\u016fstat a dozv\u011bd\u011bt se v\u00edce. Prezentace t\u011bchto probl\u00e9m\u016f pomoc\u00ed negativn\u00ed formulace m\u016f\u017ee pomoci zes\u00edlit pozornost, kterou v\u00e1m m\u016f\u017ee p\u0159in\u00e9st titulek.<\/p>\n<h3 style=\"user-select: auto;\" data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"emphasize-value-over-brand\"><\/span>D\u016fraz na hodnotu p\u0159ed zna\u010dkou<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Bez ohledu na to, v jak\u00e9 f\u00e1zi podnik\u00e1n\u00ed se nach\u00e1z\u00edte, m\u016f\u017ee b\u00fdt zam\u011b\u0159en\u00ed na hodnotu p\u0159\u00ednosem p\u0159i vytv\u00e1\u0159en\u00ed vysoce konverzn\u00ed vstupn\u00ed str\u00e1nky. Vyu\u017eijte prostor na vstupn\u00ed str\u00e1nce k tomu, abyste mluvili o hodnot\u011b sv\u00fdch produkt\u016f nebo program\u016f, m\u00edsto abyste mluvili o sv\u00e9 spole\u010dnosti obecn\u011b. Nejd\u016fle\u017eit\u011bj\u0161\u00ed tvrzen\u00ed o sv\u00fdch produktech m\u016f\u017eete zd\u016fraznit prost\u0159ednictv\u00edm nadpis\u016f. Krom\u011b toho vyu\u017eijte prostor v horn\u00ed polovin\u011b str\u00e1nky ke zd\u016frazn\u011bn\u00ed hlavn\u00ed hodnoty sv\u00fdch produkt\u016f nebo nab\u00eddek. Mnoho spot\u0159ebitel\u016f se zam\u011b\u0159uje na to, jak\u00fd probl\u00e9m mohou vy\u0159e\u0161it nebo jakou pot\u0159ebu mohou naplnit, a proto m\u016f\u017ee b\u00fdt vyu\u017eit\u00ed prim\u00e1rn\u00edho prostoru na vstupn\u00ed str\u00e1nce ke zd\u016frazn\u011bn\u00ed hodnoty rozhoduj\u00edc\u00ed.<\/p>\n<h3 style=\"user-select: auto;\" data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"keep-a-clean-presentation\"><\/span>Udr\u017eujte \u010distou prezentaci<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Vstupn\u00ed str\u00e1nka m\u016f\u017ee m\u00edt mnoho \u00fa\u010dinn\u00fdch prvk\u016f, jako je v\u00fdzva k akci a vizu\u00e1ln\u00ed data, ale pokud je p\u0159\u00edli\u0161 nep\u0159ehledn\u00e1, n\u00e1v\u0161t\u011bvn\u00edci mohou p\u0159esto kliknout jinam. <a href=\"https:\/\/seo.london\/cs\/analyza-konkurence-na-webovych-strankach\/\">konkurent<\/a>. Je d\u016fle\u017eit\u00e9 udr\u017eovat webov\u00e9 str\u00e1nky p\u0159ehledn\u00e9 a uspo\u0159\u00e1dan\u00e9, aby se n\u00e1v\u0161t\u011bvn\u00edci nec\u00edtili zahlceni v\u0161emi informacemi. Krom\u011b toho \u010dist\u00fd vzhled usnad\u0148uje navigaci na str\u00e1nce, co\u017e m\u016f\u017ee z dlouhodob\u00e9ho hlediska pomoci s va\u0161imi konverzemi. P\u0159ed spu\u0161t\u011bn\u00edm vstupn\u00ed str\u00e1nky, <a href=\"https:\/\/seo.london\/cs\/mistni-seo-recenze\/\">recenze<\/a> prezentaci se sv\u00fdm t\u00fdmem a <a href=\"https:\/\/seo.london\/cs\/na-co-se-ptat-konzultantu-seo\/\">zeptejte se<\/a> pokud se v n\u011bm mohou snadno orientovat a p\u0159ehledn\u011b zobrazovat v\u011bci.<\/p>\n<p style=\"user-select: auto;\">Jako hlavn\u00ed sou\u010d\u00e1st marketingu <a href=\"https:\/\/seo.london\/cs\/co-jsou-signaly-zkusenosti-se-strankami\/\">zku\u0161enosti<\/a>, je pro firmy d\u016fle\u017eit\u00e9 maximalizovat hodnotu a potenci\u00e1l sv\u00fdch vstupn\u00edch str\u00e1nek. Kampa\u0148 lze snadno podpo\u0159it silnou vstupn\u00ed str\u00e1nkou, kter\u00e1 konvertuje n\u00e1v\u0161t\u011bvn\u00edky a umo\u017e\u0148uje jim vr\u00e1tit se a doporu\u010dit i dal\u0161\u00ed potenci\u00e1ln\u00ed z\u00e1kazn\u00edky. P\u0159i pr\u00e1ci se sv\u00fdm t\u00fdmem na marketingov\u00e9 kampani nezapome\u0148te na to, abyste <a href=\"https:\/\/seo.london\/cs\/prehled-obsahu\/\">n\u00e1\u010drt<\/a> v\u00fd\u0161e uveden\u00fdch strategi\u00ed, abyste dos\u00e1hli prvot\u0159\u00eddn\u00edho z\u00e1\u017eitku z c\u00edlov\u00e9 str\u00e1nky.<\/p>\n<p style=\"user-select: auto;\"><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 40px;border-top-width:0px;border-bottom-width:0px;\"><\/span>\n<p style=\"user-select: auto;\">Z\u00e1v\u011brem lze \u0159\u00edci, \u017ee vstupn\u00ed str\u00e1nky jsou dokonalou podporou pro \u00fasp\u011bch SEO, pokud jsou spr\u00e1vn\u011b optimalizov\u00e1ny. Zejm\u00e9na pokud jsou vstupn\u00ed str\u00e1nky optimalizov\u00e1ny podle osv\u011bd\u010den\u00fdch postup\u016f SEO, pom\u00e1haj\u00ed p\u0159in\u00e1\u0161et zp\u011btnou hodnotu z\u00e1kazn\u00edk\u016fm a webu. Vstupn\u00ed str\u00e1nky jako takov\u00e9 funguj\u00ed ruku v ruce se SEO a p\u0159isp\u00edvaj\u00ed k \u00fasp\u011bchu webu a uspokojen\u00ed po\u017eadavk\u016f z\u00e1kazn\u00edk\u016f. Vstupn\u00ed str\u00e1nky tedy nejsou pro SEO \u0161patn\u00e9; sp\u00ed\u0161e se jedn\u00e1 o dv\u011b slo\u017eky, kter\u00e9 pracuj\u00ed sou\u010dasn\u011b na dosa\u017een\u00ed t\u00e9ho\u017e. <a href=\"https:\/\/seo.london\/cs\/co-je-hlavnim-cilem-vyhledavace\/\">c\u00edl<\/a>. Majitel\u00e9 webov\u00fdch str\u00e1nek by proto m\u011bli vyu\u017e\u00edt vstupn\u00ed str\u00e1nky se SEO pro zlep\u0161en\u00ed marketingu a zv\u00fd\u0161en\u00ed p\u0159\u00edjm\u016f ve sv\u00e9m podnik\u00e1n\u00ed.<\/p>","protected":false},"excerpt":{"rendered":"<p>Co je vstupn\u00ed str\u00e1nka SEO? Vytv\u00e1\u0159\u00edte vstupn\u00ed str\u00e1nky pro SEO a co pak? Pou\u017e\u00edv\u00e1te c\u00edlen\u00e1 kl\u00ed\u010dov\u00e1 slova? Optimalizujete vstupn\u00ed str\u00e1nky a\u017e pot\u00e9? M\u016f\u017ee to sta\u010dit k tomu, aby se va\u0161e vstupn\u00ed str\u00e1nky um\u00edstily na vy\u0161\u0161\u00edch pozic\u00edch? V tomto \u010dl\u00e1nku se dozv\u00edte, jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost z organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed a co d\u011blat nad r\u00e1mec kl\u00ed\u010dov\u00fdch slov, abyste [...]<\/p>","protected":false},"author":6,"featured_media":14474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-14473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are Landing Pages Bad for SEO - SEO.London<\/title>\n<meta name=\"description\" content=\"Find our an answer on common SEO question which is - are landing pages bad for SEO and some strategies that helps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/cs\/jsou-vstupni-stranky-spatne-pro-seo\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are Landing Pages Bad for SEO\" \/>\n<meta property=\"og:description\" content=\"What is an SEO Landing Page? You create landing pages for SEO and then what? Are you using targeted keywords? Do you optimize landing pages after? Can\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/cs\/jsou-vstupni-stranky-spatne-pro-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-18T11:07:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T11:43:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/07\/Are-Landing-Pages-Bad-for-SEO.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"424\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Jsou c\u00edlov\u00e9 str\u00e1nky \u0161patn\u00e9 pro SEO - SEO.London","description":"Najd\u011bte odpov\u011b\u010f na \u010dastou ot\u00e1zku SEO, kter\u00e1 zn\u00ed - jsou vstupn\u00ed str\u00e1nky \u0161patn\u00e9 pro SEO a n\u011bkter\u00e9 strategie, kter\u00e9 pom\u00e1haj\u00ed.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seo.london\/cs\/jsou-vstupni-stranky-spatne-pro-seo\/","og_locale":"cs_CZ","og_type":"article","og_title":"Are Landing Pages Bad for SEO","og_description":"What is an SEO Landing Page? 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