{"id":14329,"date":"2021-07-05T11:29:33","date_gmt":"2021-07-05T11:29:33","guid":{"rendered":"https:\/\/seo.london\/?p=14329"},"modified":"2022-12-28T11:44:27","modified_gmt":"2022-12-28T11:44:27","slug":"seo-snimek-a-atom","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/seo-snimek-a-atom\/","title":{"rendered":"Sn\u00edmek SEO a ATOM"},"content":{"rendered":"

Dobr\u00fd den, je\u0161t\u011b jednou v\u00e1s v\u00edt\u00e1m, tady je Lukasz Zelezny a chci pokra\u010dovat v t\u00e9matu co<\/a> jak jsme to ud\u011blali s kl\u00ed\u010dov\u00fdmi slovy v p\u0159edchoz\u00ed \u010d\u00e1sti. Nyn\u00ed zde m\u00e1me pivot a jednotliv\u00e9 adresy URL byly se\u0159azeny podle indexu n\u00e1v\u0161t\u011bvnosti nebo sp\u00ed\u0161e rozd\u00edlu indexu n\u00e1v\u0161t\u011bvnosti ne\u017e indexu n\u00e1v\u0161t\u011bvnosti, no a to je potenci\u00e1l, kolik m\u016f\u017eeme navrhnout. M\u00e1me pr\u016fm\u011brnou pozici ka\u017ed\u00e9 URL adresy, tento pr\u016fm\u011br se bere ze v\u0161ech kl\u00ed\u010dov\u00fdch slov, kter\u00e1 se \u0159ad\u00ed, shrnuto objem vyhled\u00e1v\u00e1n\u00ed<\/a> a nakonec po\u010det kl\u00ed\u010dov\u00fdch slov, tedy celkov\u00fd po\u010det kl\u00ed\u010dov\u00fdch slov, kter\u00e1 vyvol\u00e1vaj\u00ed konkr\u00e9tn\u00ed adresu URL.<\/p>\n

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https:\/\/www.youtube.com\/watch?v=kP-IFIInCWs<\/center><\/p>\n

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Souvisej\u00edc\u00ed tabulka<\/h2>\n

\"Sn\u00edmek
St\u00e1hnout sn\u00edmek listu<\/a><\/p>\n

Tato data byla z\u00edsk\u00e1na z n\u00e1stroje SEMRush, ale m\u016f\u017eete pou\u017e\u00edt i jin\u00e9 n\u00e1stroje, jako je Searchmetrics nebo Sistrix<\/a>. Nyn\u00ed bych tedy r\u00e1d vybral adresu URL, kterou bych se pokusil optimalizovat. \u0158ekn\u011bme, \u017ee zde je adresa URL kter\u00fd<\/a> Sna\u017eil bych se je v\u00edce zviditelnit. Je to \/seo-audit\/. Otev\u0159eme to a pod\u00edv\u00e1me se. M\u00e1me zde jedno, dv\u011b, t\u0159i, \u010dty\u0159i, p\u011bt kl\u00ed\u010dov\u00fdch slov, co\u017e jsou relativn\u011b jakoby kl\u00ed\u010dov\u00e9 fr\u00e1ze.<\/p>\n

Tak\u017ee to, co mohu ud\u011blat pr\u00e1v\u011b te\u010f, je zkop\u00edrovat a vlo\u017eit na nov\u00fd list. No a te\u010f ud\u011bl\u00e1m mal\u00e9 \u00fapravy, tak\u017ee budu textovat sloupce a pr\u00e1v\u011b te\u010f chci, aby ka\u017ed\u00e9 slovo z t\u011bchto kl\u00ed\u010dov\u00fdch slov, kter\u00e9 jsem vybral, bylo v konkr\u00e9tn\u00edch sloupc\u00edch.<\/p>\n

Tak\u017ee je\u0161t\u011b jednou bych to trochu zv\u011bt\u0161il a pod\u00edval se, text do sloupc\u016f a chci se ujistit, \u017ee poka\u017ed\u00e9, kdy\u017e je tam mezera, znamen\u00e1 to, \u017ee slovo m\u00e1 sko\u010dit do jin\u00e9ho sloupce. Tak\u017ee jedn\u00edm kliknut\u00edm se mi nakonec dostane toto a te\u010f, kop\u00edruji a vkl\u00e1d\u00e1m tyto v\u011bci do jednoho sloupce. Tak\u017ee tohle je to, co jsem zavolejte na<\/a> p\u0159\u00edstup ATOM nebo metoda ATOM. N\u00e1zev nen\u00ed tak d\u016fle\u017eit\u00fd, ale ano. Tak\u017ee m\u00e1me kl\u00ed\u010dov\u00e1 slova a rozd\u011bl\u00edme je, tato kl\u00ed\u010dov\u00e1 slova a kl\u00ed\u010dov\u00e9 fr\u00e1ze do konkr\u00e9tn\u00edch atom\u016f a nyn\u00ed se pod\u00edv\u00e1me, kter\u00fd ATOM je nejobl\u00edben\u011bj\u0161\u00ed.<\/p>\n

Tak\u017ee d\u011bl\u00e1me dal\u0161\u00ed oto\u010dku a pros\u00edm, pod\u00edvejte se, a op\u011bt bych, dob\u0159e. Tak\u017ee nejobl\u00edben\u011bj\u0161\u00ed je samoz\u0159ejm\u011b audit a SEO<\/a> proto\u017ee str\u00e1nka je o Audit SEO<\/a>. Vra\u0165me se k na\u0161emu v\u00fdchoz\u00edmu pivotu, od kter\u00e9ho jsme za\u010dali. M\u011bl jsem tedy adresu URL, kter\u00e1 se jmenuje seo-audit, a kdybych ji otev\u0159el, rychle byste vid\u011bli, \u017ee se jedn\u00e1 \u010dist\u011b o SEO audit, seo audit za p\u00e1r vte\u0159in, docela neuv\u011b\u0159iteln\u00e9, a tak d\u00e1le a tak d\u00e1le, a tady je mal\u00fd widget, kter\u00fd m\u00e1m od spole\u010dnosti SEMRush a kter\u00fd mi pom\u00e1h\u00e1 generovat n\u011bkter\u00e9 podnik\u00e1n\u00ed<\/a> vede nap\u0159\u00edklad k. A zde n\u00ed\u017ee je spousta obsah<\/a> kter\u00e9 mohou b\u00fdt u\u017eite\u010dn\u00e9, pokud sami prov\u00e1d\u00edte audit SEO.<\/p>\n

Tak\u017ee vid\u00edte, \u017ee slovo \"audit\" existuje jednou, dvakr\u00e1t t\u0159ikr\u00e1t, \u010dty\u0159ikr\u00e1t, p\u011btkr\u00e1t se slovo audit opakuje, st\u00e1le dokola. Google je jen jednou, SEO je tady a tady a tady, tak\u017ee t\u0159ikr\u00e1t. A kdy\u017e jsem to zkop\u00edroval do nov\u00e9ho listu a pak jsem sestavil seznam v\u0161ech slov, kter\u00e1 jsou obsa\u017eena uvnit\u0159 t\u011bchto kl\u00ed\u010dov\u00fdch fr\u00e1z\u00ed, takhle jsem nakonec skon\u010dil s t\u011bmito kl\u00ed\u010dov\u00fdmi slovy.<\/p>\n

A nyn\u00ed mohu sestavit n\u011bjakou v\u011btu, kter\u00e1 d\u00e1v\u00e1 smysl a kter\u00e1 obsahuje tyto ATOMY. Nap\u0159\u00edklad \"SEO Audit Tool\". Tak\u017ee to pokryje tyto t\u0159i, pak m\u00e1me webov\u00e9 str\u00e1nky a WordPress<\/a>, pro va\u0161e webov\u00e9 str\u00e1nky zalo\u017een\u00e9 na WordPressu, a budu tak\u00e9 d\u011blat odv\u00e1\u017en\u00fd zde.<\/p>\n

V\u00edme tedy, \u017ee tato kl\u00ed\u010dov\u00e1 slova pou\u017e\u00edv\u00e1me. Nyn\u00ed je Google zna\u010dka<\/a> n\u00e1zev a tak\u00e9 je to ochrann\u00e1 zn\u00e1mka, tak\u017ee je to docela riskantn\u00ed. Nedoporu\u010duji ji pou\u017e\u00edvat uvnit\u0159 str\u00e1nky, dokud ji nepot\u0159ebujete. Pak m\u00e1me zpr\u00e1va<\/a> a str\u00e1nky, tak\u017ee se m\u016f\u017eeme pokusit vytvo\u0159it n\u011bjakou dal\u0161\u00ed fr\u00e1zi, Z\u00edskejte zpr\u00e1vu o auditu SEO o va\u0161em webu. Tak\u017ee v t\u00e9to fr\u00e1zi m\u00e1me slovo \"report\" a slovo \"site\".<\/p>\n

Vid\u00edte tedy, \u017ee jsem vytvo\u0159il dv\u011b fr\u00e1ze, a tyto dv\u011b fr\u00e1ze pokr\u00fdvaj\u00ed v\u0161echna tato slova. Nyn\u00ed tyto dv\u011b fr\u00e1ze zkop\u00edruji a vr\u00e1t\u00edm se zp\u011bt na svou str\u00e1nku. Hm, a mohu nap\u0159\u00edklad p\u0159ej\u00edt na \"upravit\" a pr\u00e1v\u011b te\u010f se pokus\u00edm tyto dv\u011b fr\u00e1ze p\u0159idat n\u011bkam do textu, aby d\u00e1valy n\u011bjak\u00fd smysl a pomohly n\u00e1m l\u00e9pe b\u011b\u017eet. Tak\u017ee j\u00e1, nap\u0159\u00edklad bych cht\u011bl za\u010d\u00edt odsud, jednu vte\u0159inu, pot\u0159ebuji. odstranit<\/a> tyto tabulky, tak\u017ee bych je sp\u00ed\u0161e kop\u00edroval.<\/p>\n

Tak\u017ee m\u00e1me tohle, a \u0159ekn\u011bme, \u017ee to bude n\u00e1\u0161 tag H3, a pak p\u0159ejdeme do tohoto, a zkop\u00edrujeme tento \u0159\u00e1dek, a um\u00edst\u00edme tento \u0159\u00e1dek n\u011bkam jako, mo\u017en\u00e1 jako, mo\u017en\u00e1 jako tento. N\u00e1hled, dob\u0159e, m\u00e1me to, vid\u00edme, \u017ee tyto dva \u0159\u00e1dky jsou tady, prvn\u00ed a druh\u00fd, a - aktualizovat.<\/p>\n

Tak\u017ee jsme provedli audit pro tento druh, \u0159\u00edkejme tomu. cluster<\/a>, tak\u017ee URL a odpov\u00eddaj\u00edc\u00ed kl\u00ed\u010dov\u00e1 slova. Nyn\u00ed to tedy m\u016f\u017eeme uzav\u0159\u00edt. A nyn\u00ed mohu p\u0159ej\u00edt na webin\u00e1\u0159 o soci\u00e1ln\u00edch m\u00e9di\u00edch a m\u00e1me dal\u0161\u00ed webin\u00e1\u0159; jsou tam n\u011bkter\u00e1 kl\u00ed\u010dov\u00e1 slova, kter\u00e1 souvisej\u00ed se spole\u010dnost\u00ed, se kterou jsem pracoval p\u0159edt\u00edm, Fleetway. Cestov\u00e1n\u00ed<\/a> tak\u017ee to byli oni, kdo to pou\u017e\u00edvali, ale my tu m\u00e1me webin\u00e1\u0159e soci\u00e1ln\u00edch m\u00e9di\u00ed. Tak\u017ee jedno kl\u00ed\u010dov\u00e9 slovo, samoz\u0159ejm\u011b, tak\u017ee m\u016f\u017eeme j\u00edt a m\u016f\u017eeme otev\u0159\u00edt tuto adresu URL jako prvn\u00ed. Tak\u017ee tahle URL vypad\u00e1 takhle, je to specifick\u00fd, je to speci\u00e1ln\u00ed plugin, kter\u00fd generuje pr\u016fb\u011b\u017en\u00e9 webin\u00e1\u0159e, a j\u00e1 m\u016f\u017eu j\u00edt sem a m\u016f\u017eu \u0159\u00edct, dob\u0159e, webin\u00e1\u0159 soci\u00e1ln\u00ed m\u00e9dia, vezm\u011bte to a p\u0159idejme to do webin\u00e1\u0159e zapalov\u00e1n\u00ed. A m\u016f\u017eeme j\u00edt na registra\u010dn\u00ed str\u00e1nku, m\u016f\u017eeme j\u00edt na prodejn\u00ed kopii a m\u016f\u017eeme to op\u011bt zkusit n\u011bkam p\u0159idat \"p\u0159ipojte se k na\u0161emu zdarma<\/a> webin\u00e1\u0159 o soci\u00e1ln\u00edch m\u00e9di\u00edch\" a kl\u00ed\u010dov\u00fdm slovem je webin\u00e1\u0159 o soci\u00e1ln\u00edch m\u00e9di\u00edch. Nyn\u00ed webin\u00e1\u0159 soci\u00e1ln\u00ed m\u00e9dia nen\u00ed tak gramaticky p\u0159\u00edv\u011btiv\u00fd, um, navrhujeme 'tento kurz pro v\u0161echny a zejm\u00e9na', tak\u017ee m\u016f\u017eeme zm\u011bnit slovo 'kurz' na 'tento webin\u00e1\u0159 soci\u00e1ln\u00ed m\u00e9dia', um, 'navrhujeme tento webin\u00e1\u0159 soci\u00e1ln\u00ed m\u00e9dia pro v\u0161echny a zejm\u00e9na' a jsou tam dal\u0161\u00ed v\u011bci. A m\u016f\u017eeme to ulo\u017eit a pak se m\u016f\u017eeme vr\u00e1tit, m\u016f\u017eeme vy\u010distit mezipam\u011b\u0165 a m\u016f\u017eeme se vr\u00e1tit na str\u00e1nku webin\u00e1\u0159e a obnovit ji. A kdy\u017e, po obnoven\u00ed m\u016f\u017eete vid\u011bt, \u017ee je to n\u011bkde tady. Tak\u017ee takto, takto jednodu\u0161e m\u016f\u017eete optimalizovat sv\u00e9 webov\u00e9 str\u00e1nky pomoc\u00ed existuj\u00edc\u00edch kl\u00ed\u010dov\u00fdch slov. Op\u011bt mohu pou\u017e\u00edt zelenou barvu a mohu to sbalit, tak\u017ee my v tomto kr\u00e1tk\u00e9m video<\/a> pr\u00e1v\u011b jsme optimalizovali dv\u011b str\u00e1nky s existuj\u00edc\u00edmi, dovolte mi, abych, the internet<\/a> nen\u00ed zcela rychle<\/a> pokus\u00edm se to urychlit.<\/p>\n

Ano, m\u016f\u017eeme, pr\u00e1v\u011b jsem v\u00e1m uk\u00e1zal, jak velmi rychle optimalizovat dv\u011b str\u00e1nky pomoc\u00ed metody snapshot a atom. Tak to jsem byl j\u00e1, Luk\u00e1\u0161 \u017delezn\u00fd, d\u011bkuji v\u00e1m za pozornost, d\u011bkuji, \u017ee jste se mnou byli, a uvid\u00edme v dal\u0161\u00ed kapitole. A pokud bych mohl zeptejte se<\/a> v\u00e1s, jen pros\u00edm, sd\u00edlejte to se sv\u00fdmi p\u0159\u00e1teli na Facebook<\/a>, Twitter, kdekoli, a j\u00e1 bych byl velmi, velmi vd\u011b\u010dn\u00fd, a zanechte koment\u00e1\u0159e v \"sekci koment\u00e1\u0159e\" n\u00ed\u017ee. To je v\u0161e, moc v\u00e1m d\u011bkuji. M\u011bjte se hezky, ahoj.<\/p>","protected":false},"excerpt":{"rendered":"

Ahoj, je\u0161t\u011b jednou v\u00e1s v\u00edt\u00e1m, je tu s v\u00e1mi Luk\u00e1\u0161 \u017delezn\u00fd a chci pokra\u010dovat v tom, co jsme d\u011blali s na\u0161imi kl\u00ed\u010dov\u00fdmi slovy v p\u0159edchoz\u00ed \u010d\u00e1sti. Tak\u017ee te\u010f tu m\u00e1me pivot a jednotliv\u00e9 URL byly se\u0159azeny podle indexu n\u00e1v\u0161t\u011bvnosti nebo sp\u00ed\u0161e rozd\u00edlu indexu n\u00e1v\u0161t\u011bvnosti ne\u017e indexu n\u00e1v\u0161t\u011bvnosti, no a to je potenci\u00e1l, kolik m\u00e1me [...].<\/p>","protected":false},"author":6,"featured_media":14332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-14329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\nSEO Snapshot and ATOM - SEO.London<\/title>\n<meta name=\"description\" content=\"Hi. Welcome again, it\u2019s Lukasz Zelezny with you and I want to continue with what we\u2019ve done with our keywords in the previous part. So now we have a pivot\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/cs\/seo-snimek-a-atom\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to align SEO and UX\" \/>\n<meta property=\"og:description\" content=\"SEO is not entirely about what it used to be. Back in the day, you\u2019d simply stuff your page full of keywords, acquire a few links, and you were done. Nowadays, there are a lot of other factors to consider.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/cs\/seo-snimek-a-atom\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-05T11:29:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T11:44:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.07.14-e1627229414575.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to align SEO and UX\" \/>\n<meta name=\"twitter:description\" content=\"SEO is not entirely about what it used to be. Back in the day, you\u2019d simply stuff your page full of keywords, acquire a few links, and you were done. Nowadays, there are a lot of other factors to consider.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-11.07.14-e1627229414575.png\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"SEO Snapshot a ATOM - SEO.London","description":"Ahoj, je\u0161t\u011b jednou v\u00e1s v\u00edt\u00e1m, je tu s v\u00e1mi Luk\u00e1\u0161 \u017delezn\u00fd a chci pokra\u010dovat v tom, co jsme d\u011blali s na\u0161imi kl\u00ed\u010dov\u00fdmi slovy v p\u0159edchoz\u00ed \u010d\u00e1sti. 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