{"id":13195,"date":"2021-01-31T20:18:49","date_gmt":"2021-01-31T20:18:49","guid":{"rendered":"https:\/\/seo.london\/?p=13195"},"modified":"2022-12-28T18:55:22","modified_gmt":"2022-12-28T18:55:22","slug":"klicova-slova-seo","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/klicova-slova-seo\/","title":{"rendered":"Kl\u00ed\u010dov\u00e1 slova SEO"},"content":{"rendered":"<h3 class=\"vc_custom_heading\" style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"search-engine-optimization-and-keywords\"><\/span>Optimalizace pro vyhled\u00e1va\u010de a kl\u00ed\u010dov\u00e1 slova<span class=\"ez-toc-section-end\"><\/span><\/h3><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/klicova-slova-seo\/#search-engine-optimization-and-keywords\" title=\"Optimalizace pro vyhled\u00e1va\u010de a kl\u00ed\u010dov\u00e1 slova\">Optimalizace pro vyhled\u00e1va\u010de a kl\u00ed\u010dov\u00e1 slova<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/klicova-slova-seo\/#choosing-the-keywords-for-your-business\" title=\"V\u00fdb\u011br kl\u00ed\u010dov\u00fdch slov pro va\u0161i firmu\">V\u00fdb\u011br kl\u00ed\u010dov\u00fdch slov pro va\u0161i firmu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/klicova-slova-seo\/#what-are-lsi-keywords\" title=\"Co jsou kl\u00ed\u010dov\u00e1 slova LSI?\">Co jsou kl\u00ed\u010dov\u00e1 slova LSI?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/cs\/klicova-slova-seo\/#what-are-meta-keywords\" title=\"Co jsou meta kl\u00ed\u010dov\u00e1 slova?\">Co jsou meta kl\u00ed\u010dov\u00e1 slova?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/cs\/klicova-slova-seo\/#the-importance-of-meta-keywords\" title=\"V\u00fdznam kl\u00ed\u010dov\u00fdch slov\">V\u00fdznam kl\u00ed\u010dov\u00fdch slov<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/cs\/klicova-slova-seo\/#the-best-way-to-optimize-your-keywords\" title=\"Nejlep\u0161\u00ed zp\u016fsob optimalizace kl\u00ed\u010dov\u00fdch slov\">Nejlep\u0161\u00ed zp\u016fsob optimalizace kl\u00ed\u010dov\u00fdch slov<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/cs\/klicova-slova-seo\/#finding-seo-keywords\" title=\"Vyhled\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov SEO\">Vyhled\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/cs\/klicova-slova-seo\/#what-are-secondary-keywords\" title=\"Co jsou sekund\u00e1rn\u00ed kl\u00ed\u010dov\u00e1 slova?\">Co jsou sekund\u00e1rn\u00ed kl\u00ed\u010dov\u00e1 slova?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/cs\/klicova-slova-seo\/#primary-and-secondary-keywords\" title=\"Prim\u00e1rn\u00ed a sekund\u00e1rn\u00ed kl\u00ed\u010dov\u00e1 slova\">Prim\u00e1rn\u00ed a sekund\u00e1rn\u00ed kl\u00ed\u010dov\u00e1 slova<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/cs\/klicova-slova-seo\/#what-is-a-secondary-keyword\" title=\"Co je sekund\u00e1rn\u00ed kl\u00ed\u010dov\u00e9 slovo?\">Co je sekund\u00e1rn\u00ed kl\u00ed\u010dov\u00e9 slovo?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/cs\/klicova-slova-seo\/#why-secondary-keywords-matter\" title=\"Pro\u010d jsou sekund\u00e1rn\u00ed kl\u00ed\u010dov\u00e1 slova d\u016fle\u017eit\u00e1\">Pro\u010d jsou sekund\u00e1rn\u00ed kl\u00ed\u010dov\u00e1 slova d\u016fle\u017eit\u00e1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/cs\/klicova-slova-seo\/#what-does-google-say-about-keyword-density-as-a-ranking-signal\" title=\"Co \u0159\u00edk\u00e1 Google o hustot\u011b kl\u00ed\u010dov\u00fdch slov jako sign\u00e1lu pro hodnocen\u00ed?\">Co \u0159\u00edk\u00e1 Google o hustot\u011b kl\u00ed\u010dov\u00fdch slov jako sign\u00e1lu pro hodnocen\u00ed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/cs\/klicova-slova-seo\/#what-is-keyword-density\" title=\"Co je hustota kl\u00ed\u010dov\u00fdch slov?\">Co je hustota kl\u00ed\u010dov\u00fdch slov?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/seo.london\/cs\/klicova-slova-seo\/#what-is-the-idea-keyword-density-for-google\" title=\"Jak\u00e1 je ide\u00e1ln\u00ed hustota kl\u00ed\u010dov\u00fdch slov pro Google?\">Jak\u00e1 je ide\u00e1ln\u00ed hustota kl\u00ed\u010dov\u00fdch slov pro Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/seo.london\/cs\/klicova-slova-seo\/#keep-it-natural\" title=\"Zachovejte p\u0159irozenost\">Zachovejte p\u0159irozenost<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"user-select: auto;\"><a style=\"user-select: auto;\" title=\"Na adrese\" href=\"https:\/\/seo.london\/cs\/seo-spolecnost\/\">Na adrese<\/a>\u00a0modern\u00edm sv\u011bt\u011b je v\u0161e online a lid\u00e9 si tak mohou naj\u00edt a vybrat. <a href=\"https:\/\/seo.london\/cs\/eskortni-seo-sluzby\/\">kter\u00fd<\/a> podniky, u kter\u00fdch nakupuj\u00ed. Proto <a href=\"https:\/\/seo.london\/cs\/\">SEO<\/a>, nebo <a href=\"https:\/\/seo.london\/cs\/jak-provadet-pokrocile-vyhledavani-v-googlu\/\">vyhled\u00e1v\u00e1n\u00ed<\/a> optimalizace pro motory, je tak d\u016fle\u017eit\u00e9. V podstat\u011b zvy\u0161uje pravd\u011bpodobnost, \u017ee v\u00e1s najdou ti, kte\u0159\u00ed hledaj\u00ed produkt nebo slu\u017eby, kter\u00e9 poskytujete. J\u00e1drem SEO jsou kl\u00ed\u010dov\u00e1 slova.<\/p>\n<p style=\"user-select: auto;\">Kl\u00ed\u010dov\u00e1 slova jsou\u00a0<a style=\"user-select: auto;\" title=\"co\" href=\"https:\/\/seo.london\/cs\/co-je-obsah-cornerstone\/\">co<\/a>\u00a0udr\u017eovat vyhled\u00e1va\u010de v chodu a pom\u00e1hat lidem naj\u00edt to, co pot\u0159ebuj\u00ed. Google nebo jak\u00fdkoli jin\u00fd vyhled\u00e1va\u010d zkoum\u00e1 webov\u00e9 str\u00e1nky a zji\u0161\u0165uje, co je na nich d\u016fle\u017eit\u00e9. <a href=\"https:\/\/seo.london\/cs\/obsah-marketing-seo-sluzby\/\">obsah<\/a> a p\u0159i\u0159adit mu kl\u00ed\u010dov\u00e1 slova. Kdy\u017e n\u011bkdo vyhled\u00e1v\u00e1 pomoc\u00ed podobn\u00fdch fr\u00e1z\u00ed, vyhled\u00e1va\u010d je schopen na\u010d\u00edst tyto relevantn\u00ed webov\u00e9 str\u00e1nky a zobrazit je u\u017eivateli. Skute\u010dn\u00fd proces je samoz\u0159ejm\u011b mnohem slo\u017eit\u011bj\u0161\u00ed, ale toto jsou z\u00e1klady.<\/p>\n<p style=\"user-select: auto;\">Jak se tedy dalo o\u010dek\u00e1vat, je nesm\u00edrn\u011b d\u016fle\u017eit\u00e9 \u0159\u00eddit, kter\u00e1 kl\u00ed\u010dov\u00e1 slova popul\u00e1rn\u00ed vyhled\u00e1va\u010de indexuj\u00ed pro v\u00e1\u0161 web. <a href=\"https:\/\/seo.london\/cs\/proc-se-moje-firma-nezobrazuje-na-mapach-google\/\">podnik\u00e1n\u00ed<\/a> webov\u00e9 str\u00e1nky. T\u00edmto zp\u016fsobem zajist\u00edte, aby je lid\u00e9 p\u0159i hled\u00e1n\u00ed va\u0161ich produkt\u016f nebo slu\u017eeb na\u0161li. Samoz\u0159ejm\u011b, \u017ee mnoho majitel\u016f firem\u00a0<a style=\"user-select: auto;\" title=\"do\" href=\"https:\/\/seo.london\/cs\/budovani-odkazu-jak-co-delat-donts\/\">do<\/a>\u00a0nemaj\u00ed \u017e\u00e1dn\u00e9 <a href=\"https:\/\/seo.london\/cs\/jak-prijit-s-napady-na-blog\/\">n\u00e1pad<\/a> o:<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\">Jak zkontrolovat kl\u00ed\u010dov\u00e1 slova SEO<\/li>\n<li style=\"user-select: auto;\">Kter\u00e1 kl\u00ed\u010dov\u00e1 slova by byla nej\u00fa\u010dinn\u011bj\u0161\u00ed<\/li>\n<li style=\"user-select: auto;\">Jak je implementovat<\/li>\n<li style=\"user-select: auto;\">Jak pou\u017e\u00edvat kl\u00ed\u010dov\u00e1 slova k manipulaci s vyhled\u00e1va\u010di, aby pomohla jejich podnik\u00e1n\u00ed<\/li>\n<\/ul>\n<p style=\"user-select: auto;\">Pokud v\u00e1m to p\u0159ipad\u00e1 podobn\u00e9, nezoufejte. Tento\u00a0<a style=\"user-select: auto;\" title=\"pr\u016fvodce\" href=\"https:\/\/seo.london\/cs\/jak-zlepsit-mistni-seo\/\">pr\u016fvodce<\/a>\u00a0v\u00e1m pom\u016f\u017ee rychle zvl\u00e1dnout z\u00e1klady. A nezapome\u0148te, \u017ee spolehnout se na profesion\u00e1la je skv\u011bl\u00fd zp\u016fsob, jak si b\u00fdt jist\u00fd svou online prezentac\u00ed.<\/p>\n<p style=\"user-select: auto;\">SEO\u00a0<a style=\"user-select: auto;\" title=\"Lond\u00fdn\" href=\"https:\/\/seo.london\/cs\/seo-agentura-v-londyne\/\">Lond\u00fdn<\/a>\u00a0m\u016f\u017ee analyzovat va\u0161i firmu a webov\u00e9 str\u00e1nky, ur\u010dit, kter\u00e1 kl\u00ed\u010dov\u00e1 slova v\u00e1m poslou\u017e\u00ed.\u00a0<a style=\"user-select: auto;\" title=\"nejlep\u0161\u00ed\" href=\"https:\/\/seo.london\/cs\/skoleni-seo\/\">nejlep\u0161\u00ed<\/a>, a p\u0159ipravit obsah, aby se va\u0161e firma dostala na <a href=\"https:\/\/seo.london\/cs\/top-seo-spolecnosti-v-londyne\/\">top<\/a> v \u017eeb\u0159\u00ed\u010dc\u00edch, kdy\u017e lid\u00e9 hledaj\u00ed relevantn\u00ed v\u00fdrazy.<\/p>\n<h3 class=\"vc_custom_heading\" style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"choosing-the-keywords-for-your-business\"><\/span>V\u00fdb\u011br kl\u00ed\u010dov\u00fdch slov pro va\u0161i firmu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Pokud jste jako mnoz\u00ed majitel\u00e9 firem, pravd\u011bpodobn\u011b v\u00e1s jako prvn\u00ed napadne ot\u00e1zka, jak vybrat spr\u00e1vn\u00e1 kl\u00ed\u010dov\u00e1 slova pro SEO. Chcete-li se touto ot\u00e1zkou za\u010d\u00edt zab\u00fdvat, mus\u00edte m\u00edt na pam\u011bti jednu v\u011bc: \"Myslete jako v\u00e1\u0161 z\u00e1kazn\u00edk.\"<\/p>\n<p style=\"user-select: auto;\">\u0158ekn\u011bme, \u017ee jste firma, kter\u00e1 se zab\u00fdv\u00e1 opravami a detaily automobil\u016f. Kdy\u017e lid\u00e9 cht\u011bj\u00ed automechanika a obr\u00e1t\u00ed se na Google, aby jim pomohl naj\u00edt spolehliv\u00fd a levn\u00fd podnik, kter\u00fd se postar\u00e1 o jejich pot\u0159eby, co budou hledat? V\u011bt\u0161ina lid\u00ed nezad\u00e1 do vyhled\u00e1vac\u00edho \u0159\u00e1dku jednodu\u0161e \"mechanik\" a nezm\u00e1\u010dkne enter. Mohou napsat \"poctiv\u00fd mechanik\" nebo \"mechanik v Dallasu, Texas\" nebo \"oprava auta\" nebo \"rozbit\u00fd kompresor\" nebo jakoukoli jinou v\u011bc.<\/p>\n<p style=\"user-select: auto;\">Ka\u017ed\u00fd, kdo douf\u00e1, \u017ee vyu\u017eije SEO ke zlep\u0161en\u00ed sv\u00e9ho podnik\u00e1n\u00ed.\u00a0<a style=\"user-select: auto;\" title=\"\u017eeb\u0159\u00ed\u010dek\" href=\"https:\/\/seo.london\/cs\/jak-zvysit-hodnoceni-alexa\/\">\u017eeb\u0159\u00ed\u010dek<\/a>\u00a0online mus\u00ed zjistit, co lid\u00e9 hledaj\u00ed, kdy\u017e hledaj\u00ed slu\u017eby t\u00e9to firmy, a pak budou m\u00edt sv\u00e1 kl\u00ed\u010dov\u00e1 slova. Chcete-li na to za\u010d\u00edt p\u0159ich\u00e1zet, vytvo\u0159te si seznam t\u00e9mat souvisej\u00edc\u00edch s va\u0161\u00edm podnik\u00e1n\u00edm. Pro tohoto hypotetick\u00e9ho automechanika mohou tato t\u00e9mata zahrnovat \"oprava automobil\u016f\", \"detailn\u00ed \u00faprava automobil\u016f\" a \"smogov\u00e1 kontrola\".<\/p>\n<p style=\"user-select: auto;\">D\u00e1le byste m\u011bli ke ka\u017ed\u00e9mu z vybran\u00fdch t\u00e9mat uv\u00e9st co nejv\u00edce mo\u017en\u00fdch kl\u00ed\u010dov\u00fdch slov. Kl\u00ed\u010dov\u00e9 je p\u0159em\u00fd\u0161let o tom, co lid\u00e9 konkr\u00e9tn\u011b hledaj\u00ed. Abyste to mohli \u00fasp\u011b\u0161n\u011b prov\u00e9st, mus\u00edte zn\u00e1t sv\u00e9 publikum. Pokud si mysl\u00edte, \u017ee lid\u00e9 oce\u0148uj\u00ed efektivn\u00edho nebo levn\u00e9ho nebo poctiv\u00e9ho nebo rychl\u00e9ho mechanika, zahr\u0148te tyto fr\u00e1ze do potenci\u00e1ln\u00edch kl\u00ed\u010dov\u00fdch slov.<\/p>\n<p style=\"user-select: auto;\">Chcete-li tento proces zah\u00e1jit, p\u0159ejd\u011bte na Google nebo jin\u00fd vyhled\u00e1va\u010d a pod\u00edvejte se na navrhovan\u00e1 a souvisej\u00edc\u00ed vyhled\u00e1v\u00e1n\u00ed. Ta jsou zalo\u017eena v\u00fdhradn\u011b na tom, co lid\u00e9 skute\u010dn\u011b hledaj\u00ed. M\u016f\u017eete si b\u00fdt jisti, \u017ee to budou dobr\u00e1 kl\u00ed\u010dov\u00e1 slova.<\/p>\n<h3 class=\"vc_custom_heading\" style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"what-are-lsi-keywords\"><\/span>Co jsou kl\u00ed\u010dov\u00e1 slova LSI?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">P\u0159i zkoum\u00e1n\u00ed SEO jste mo\u017en\u00e1 sly\u0161eli o tzv.\u00a0<a style=\"user-select: auto;\" href=\"https:\/\/backlinko.com\/hub\/seo\/lsi\">Kl\u00ed\u010dov\u00e1 slova LSI<\/a>\u00a0a zaj\u00edm\u00e1 v\u00e1s: \"Co je to kl\u00ed\u010dov\u00e9 slovo LSI v SEO?\" LSI je zkratka pro Latent Semantic <a href=\"https:\/\/seo.london\/cs\/jak-primet-google-aby-rychleji-indexoval-vase-stranky\/\">Indexov\u00e1n\u00ed<\/a>, ale m\u011bli byste je pova\u017eovat za kontextov\u00e1 kl\u00ed\u010dov\u00e1 slova. P\u0159edstavte si na chv\u00edli, \u017ee by va\u0161e firma m\u011bla pouze jedno kl\u00ed\u010dov\u00e9 slovo.<\/p>\n<p style=\"user-select: auto;\">Co by to bylo? Pokud jste automechanik, mohlo by to b\u00fdt \"auta\", nebo pokud jste dermatolog, mohla by to b\u00fdt \"k\u016f\u017ee\". T\u00e9m\u011b\u0159 pro ka\u017edou firmu je v\u00fdb\u011br jednoho kl\u00ed\u010dov\u00e9ho slova velmi v\u00e1gn\u00ed. Kdy\u017e Google najde slovo \"auta\" nebo \"ple\u0165\", nev\u00ed, co je vlastn\u011b va\u0161e podnik\u00e1n\u00ed. Slovo \"k\u016f\u017ee\" m\u016f\u017ee nap\u0159\u00edklad odkazovat na:<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\">Lidsk\u00e1 k\u016f\u017ee<\/li>\n<li style=\"user-select: auto;\">Americk\u00fd dramatick\u00fd seri\u00e1l z roku 2003\u00a0<em style=\"user-select: auto;\">K\u016f\u017ee<\/em><\/li>\n<li style=\"user-select: auto;\">Pov\u00eddka Roalda Dahla z roku 1952<\/li>\n<li style=\"user-select: auto;\">T\u00fdm americk\u00e9ho fotbalu Washington Redskins, b\u011b\u017en\u011b ozna\u010dovan\u00fd jako Skins.<\/li>\n<li style=\"user-select: auto;\">Ko\u017en\u00ed brouci<\/li>\n<li style=\"user-select: auto;\">Stealth Keyboard Interceptor nebo SKIn<\/li>\n<\/ul>\n<p style=\"user-select: auto;\">Jak vid\u00edte, existuje mnoho r\u016fzn\u00fdch kontext\u016f, ve kter\u00fdch se m\u016f\u017ee objevit jednoduch\u00e9 slovo skin, a pouze jeden z nich se t\u00fdk\u00e1 va\u0161eho podnik\u00e1n\u00ed. Nem\u016f\u017eete si dovolit p\u0159edpokl\u00e1dat, \u017ee na to Google p\u0159ijde s\u00e1m.<\/p>\n<p style=\"user-select: auto;\">Zde p\u0159ich\u00e1zej\u00ed na \u0159adu kl\u00ed\u010dov\u00e1 slova LSI. Siln\u00e1 SEO optimalizace se op\u00edr\u00e1 o stovky nebo tis\u00edce kl\u00ed\u010dov\u00fdch slov a fr\u00e1z\u00ed, aby Google jasn\u011b v\u011bd\u011bl, \u010d\u00edm se va\u0161e webov\u00e1 str\u00e1nka zab\u00fdv\u00e1. Pokud je va\u0161\u00edm hlavn\u00edm kl\u00ed\u010dov\u00fdm slovem \"k\u016f\u017ee\", va\u0161e kl\u00ed\u010dov\u00e1 slova LSI mohou b\u00fdt \"ordinace l\u00e9ka\u0159e\", \"dermatolog\", \"l\u00e9ka\u0159sk\u00fd odborn\u00edk\", \"sch\u016fzka\" a \"vy\u0161et\u0159en\u00ed\". D\u00edky v\u0161em t\u011bmto kl\u00ed\u010dov\u00fdm slov\u016fm si v\u00e1\u0161 web nikdo nesplete s klubem Washington Redskins.<\/p>\n<p style=\"user-select: auto;\">Mnoho lid\u00ed se myln\u011b domn\u00edv\u00e1, \u017ee kl\u00ed\u010dov\u00e1 slova LSI jsou synonyma hlavn\u00edho kl\u00ed\u010dov\u00e9ho slova, ale jak m\u016f\u017eete jasn\u011b vid\u011bt, \"vy\u0161et\u0159en\u00ed\" nen\u00ed synonymem pro \"k\u016f\u017ee\". Je lep\u0161\u00ed o nich uva\u017eovat jako o s\u00e9manticky p\u0159\u00edbuzn\u00fdch kl\u00ed\u010dov\u00fdch slovech.<\/p>\n<h3 class=\"vc_custom_heading\" style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"what-are-meta-keywords\"><\/span>Co jsou meta kl\u00ed\u010dov\u00e1 slova?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Dal\u0161\u00edm konceptem SEO, o kter\u00e9m jste mo\u017en\u00e1 sly\u0161eli, jsou\u00a0<a style=\"user-select: auto;\" href=\"https:\/\/www.wordstream.com\/meta-keyword\">meta kl\u00ed\u010dov\u00e1 slova<\/a>. Jak\u00e9 jsou <a href=\"https:\/\/seo.london\/cs\/co-jsou-meta-klicova-slova\/\">meta kl\u00ed\u010dov\u00e1 slova<\/a> v SEO a jak se li\u0161\u00ed od hlavn\u00edch nebo LSI kl\u00ed\u010dov\u00fdch slov? V podstat\u011b, <a href=\"https:\/\/seo.london\/cs\/meta-description-title-tag-h1-na-strance-kontaktu\/\">meta<\/a> kl\u00ed\u010dov\u00e1 slova se na str\u00e1nce nezobrazuj\u00ed. M\u00edsto toho se tyto speci\u00e1ln\u00ed druhy kl\u00ed\u010dov\u00fdch slov nach\u00e1zej\u00ed ve zdrojov\u00e9m k\u00f3du str\u00e1nky. Jak\u00fd je tedy jejich smysl?<\/p>\n<p style=\"user-select: auto;\">Meta kl\u00ed\u010dov\u00e1 slova komunikuj\u00ed se spole\u010dnost\u00ed Google p\u0159\u00edmo. Google v\u011bt\u0161inou vyhled\u00e1v\u00e1 a nach\u00e1z\u00ed kl\u00ed\u010dov\u00e1 slova v obsahu ka\u017ed\u00e9 str\u00e1nky pomoc\u00ed crawler\u016f. Ve zdrojov\u00e9m k\u00f3du webov\u00e9 str\u00e1nky je v\u0161ak m\u00edsto pro uveden\u00ed meta kl\u00ed\u010dov\u00fdch slov, co\u017e je podobn\u00e9 tomu, jako kdybyste je spole\u010dnosti Google p\u0159edkl\u00e1dali jako ofici\u00e1ln\u00ed kl\u00ed\u010dov\u00e1 slova. Pokud v\u00edte n\u011bco o sestavov\u00e1n\u00ed webov\u00e9 str\u00e1nky, pravd\u011bpodobn\u011b v\u00edte o tom, \u017ee <a href=\"https:\/\/seo.london\/cs\/nazev-stranky-seo\/\">n\u00e1zev<\/a> a meta popisky a meta kl\u00ed\u010dov\u00e1 slova pln\u00ed velmi podobnou \u00falohu.<\/p>\n<p style=\"user-select: auto;\">Zna\u010dky Title a meta descriptions umo\u017e\u0148uj\u00ed napsat, co se zobraz\u00ed na str\u00e1nce s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed Google, kdy\u017e se zobraz\u00ed va\u0161e webov\u00e9 str\u00e1nky. M\u016f\u017eete tak napsat n\u011bco, co \u010dten\u00e1\u0159e konkr\u00e9tn\u011b oslov\u00ed a p\u0159im\u011bje je kliknout na v\u00e1\u0161 odkaz. Stejn\u011b tak meta kl\u00ed\u010dov\u00e1 slova umo\u017e\u0148uj\u00ed oslovit konkr\u00e9tn\u011b algoritmy Google.<\/p>\n<p style=\"user-select: auto;\">Proto\u017ee tyto druhy kl\u00ed\u010dov\u00fdch slov nen\u00ed t\u0159eba plynule za\u010dlenit do <a href=\"https:\/\/seo.london\/cs\/jak-napsat-seo-optimalizovany-blog\/\">psan\u00ed<\/a>, je mnohem snaz\u0161\u00ed pou\u017e\u00edvat meta kl\u00ed\u010dov\u00e1 slova ne\u017e standardn\u00ed kl\u00ed\u010dov\u00e1 slova. Postup je stejn\u011b jednoduch\u00fd jako vytvo\u0159en\u00ed seznamu kl\u00ed\u010dov\u00fdch slov a jeho vlo\u017een\u00ed do zdrojov\u00e9ho k\u00f3du na spr\u00e1vn\u00fd \u0159\u00e1dek. Jejich jednoduchost a snadn\u00e1 implementace z nich m\u016f\u017ee u\u010dinit obzvl\u00e1\u0161t\u011b atraktivn\u00ed n\u00e1stroj pro ty, kte\u0159\u00ed mohou b\u00fdt p\u0159i tvorb\u011b webov\u00fdch str\u00e1nek nov\u00e1\u010dky.<\/p>\n<p style=\"user-select: auto;\">Nav\u00edc vzhledem k tomu, jak m\u00e1lo \u00fasil\u00ed vy\u017eaduje jejich implementace, nen\u00ed v podstat\u011b \u017e\u00e1dn\u00fd d\u016fvod, pro\u010d by na dan\u00e9 str\u00e1nce nem\u011bla b\u00fdt \u017e\u00e1dn\u00e1 meta kl\u00ed\u010dov\u00e1 slova.<\/p>\n<h3 class=\"vc_custom_heading\" style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"the-importance-of-meta-keywords\"><\/span>V\u00fdznam kl\u00ed\u010dov\u00fdch slov<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Pravd\u011bpodobn\u011b se pt\u00e1te: \"Jsou meta kl\u00ed\u010dov\u00e1 slova d\u016fle\u017eit\u00e1 pro SEO?\" Jejich implementace je jist\u011b jednoduch\u00e1, ale jak jsou \u00fa\u010dinn\u00e1? Na tom koneckonc\u016f opravdu z\u00e1le\u017e\u00ed. Bohu\u017eel jsou meta kl\u00ed\u010dov\u00e1 slova mnohem m\u00e9n\u011b \u00fa\u010dinn\u00e1, ne\u017e b\u00fdvala.<\/p>\n<p style=\"user-select: auto;\">B\u00fdvaly doby, kdy Google na tyto druhy kl\u00ed\u010dov\u00fdch slov hodn\u011b spol\u00e9hal, ale tv\u016frci webov\u00fdch str\u00e1nek m\u011bli tendenci uv\u00e1d\u011bt des\u00edtky meta kl\u00ed\u010dov\u00fdch slov, aby se pokusili um\u011ble zlep\u0161it sv\u00e9 pozice. Google a dal\u0161\u00ed vyhled\u00e1va\u010de v\u00fdrazn\u011b sn\u00ed\u017eily v\u00e1hu meta kl\u00ed\u010dov\u00fdch slov, ale st\u00e1le jsou d\u016fle\u017eitou sou\u010d\u00e1st\u00ed SEO.<\/p>\n<p style=\"user-select: auto;\">Studie uk\u00e1zaly, \u017ee t\u00e9m\u011b\u0159 70 % market\u00e9r\u016f ve vyhled\u00e1va\u010d\u00edch v\u017edy pou\u017e\u00edvalo taktiku meta kl\u00ed\u010dov\u00fdch slov a v podstat\u011b 100 % ji pou\u017e\u00edvalo \u010dasto. Vzhledem k tomu, jak m\u00e1lo \u00fasil\u00ed vy\u017eaduj\u00ed, stoj\u00ed i to mal\u00e9 mno\u017estv\u00ed optimalizace, kter\u00e9 poskytuj\u00ed, za to.<\/p>\n<p style=\"user-select: auto;\">Krom\u011b toho poskytuj\u00ed meta kl\u00ed\u010dov\u00e1 slova n\u011bkolik jedine\u010dn\u00fdch v\u00fdhod, kter\u00e9 b\u011b\u017en\u00e1 kl\u00ed\u010dov\u00e1 slova nemaj\u00ed:<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\">Je mo\u017en\u00e9 pou\u017e\u00edt meta kl\u00ed\u010dov\u00e9 slovo pro fr\u00e1zi, kterou nechcete zahrnout do obsahu str\u00e1nky. Nap\u0159\u00edklad m\u016f\u017eete m\u00edt pocit, \u017ee upozor\u0148ov\u00e1n\u00ed na va\u0161i up\u0159\u00edmnost pouze vyvol\u00e1v\u00e1 u mnoha \u010dten\u00e1\u0159\u016f pochybnosti o tom, jak up\u0159\u00edmn\u00ed skute\u010dn\u011b jste. I tak ale m\u016f\u017eete oslovit ty, kte\u0159\u00ed p\u0159i vyhled\u00e1v\u00e1n\u00ed pou\u017e\u00edvaj\u00ed slovo \"up\u0159\u00edmn\u00fd\", t\u00edm, \u017ee ho zahrnete jako meta kl\u00ed\u010dov\u00e9 slovo.<\/li>\n<li style=\"user-select: auto;\">N\u011bkdy lid\u00e9 p\u0159i pou\u017e\u00edv\u00e1n\u00ed vyhled\u00e1va\u010de \u0161patn\u011b nap\u00ed\u0161\u00ed kl\u00ed\u010dov\u00e1 slova, \u010d\u00edm\u017e se va\u0161e SEO stane ne\u00fa\u010dinn\u00fdm. Do meta kl\u00ed\u010dov\u00fdch slov m\u016f\u017eete zahrnout b\u011b\u017en\u00fd p\u0159eklep, tak\u017ee ti, kte\u0159\u00ed tento p\u0159eklep ud\u011blaj\u00ed, budou st\u00e1le p\u0159esm\u011brov\u00e1ni na va\u0161e str\u00e1nky, ani\u017e by si \u010dten\u00e1\u0159i mysleli, \u017ee nev\u00edte, jak se dan\u00e9 slovo p\u00ed\u0161e.<\/li>\n<li style=\"user-select: auto;\">M\u016f\u017eete tak\u00e9 uv\u00e9st v\u0161echny varianty kl\u00ed\u010dov\u00e9ho slova, nap\u0159\u00edklad mno\u017en\u00e9 \u010d\u00edslo, ani\u017e by se t\u00edm obsah va\u0161ich webov\u00fdch str\u00e1nek zahltil.<\/li>\n<\/ul>\n<h3 class=\"vc_custom_heading\" style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"the-best-way-to-optimize-your-keywords\"><\/span>Nejlep\u0161\u00ed zp\u016fsob optimalizace kl\u00ed\u010dov\u00fdch slov<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Jakmile jste pochopili z\u00e1klady SEO, p\u0159ich\u00e1z\u00ed na \u0159adu ot\u00e1zka, jak optimalizovat kl\u00ed\u010dov\u00e1 slova pro SEO.<\/p>\n<p style=\"user-select: auto;\">Koneckonc\u016f jen na nejlep\u0161\u00ed v\u00fdsledky ve vyhled\u00e1va\u010d\u00edch se klik\u00e1 nej\u010dast\u011bji. Studie uk\u00e1zaly, \u017ee v\u00edce ne\u017e 50 procent kliknut\u00ed na str\u00e1nce s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed Google p\u0159ipad\u00e1 na t\u0159i prvn\u00ed odkazy. To znamen\u00e1, \u017ee co nejv\u011bt\u0161\u00ed optimalizace um\u00edst\u011bn\u00ed je pro \u00fasp\u011bch z\u00e1sadn\u00ed. Jak toho tedy m\u016f\u017eete dos\u00e1hnout?<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\">Z\u00edskejte dobrou kombinaci kl\u00ed\u010dov\u00fdch slov - nikdy nev\u00edte, jak\u00e9 fr\u00e1ze mohou lid\u00e9 pou\u017e\u00edt p\u0159i hled\u00e1n\u00ed slu\u017eeb nebo produkt\u016f, kter\u00e9 nab\u00edz\u00edte. To znamen\u00e1, \u017ee byste se m\u011bli sna\u017eit pokr\u00fdt v\u0161echny sv\u00e9 z\u00e1klady. Vytv\u00e1\u0159en\u00ed velk\u00e9ho mno\u017estv\u00ed obsahu s odkazy, kter\u00e9 je na webu propojuj\u00ed, v\u00fdrazn\u011b posiluje va\u0161e v\u00fdsledky ve vyhled\u00e1va\u010d\u00edch. To je ve sv\u00e9 podstat\u011b pravda, ale tak\u00e9 to vytv\u00e1\u0159\u00ed v\u011bt\u0161\u00ed s\u00ed\u0165, kter\u00e1 zachyt\u00ed jak\u00e9koli konkr\u00e9tn\u00ed fr\u00e1ze, kter\u00e9 by u\u017eivatel\u00e9 vyhled\u00e1va\u010de mohli zadat.<\/li>\n<li style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/cs\/mistni-seo-recenze\/\">Recenze<\/a> co pou\u017e\u00edvaj\u00ed jin\u00e9 podobn\u00e9 firmy jako kl\u00ed\u010dov\u00e1 slova - je to dobr\u00fd postup pro z\u00edsk\u00e1n\u00ed inspirace pro vlastn\u00ed kl\u00ed\u010dov\u00e1 slova, ale slou\u017e\u00ed i k jin\u00e9mu \u00fa\u010delu. Znalost toho, jak\u00e1 kl\u00ed\u010dov\u00e1 slova pou\u017e\u00edvaj\u00ed konkurenti k p\u0159il\u00e1k\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti, by m\u011bla <a href=\"https:\/\/seo.london\/cs\/naucte-se-seo\/\">pr\u016fvodce<\/a> vlastn\u00ed p\u0159\u00edstup. Je dobr\u00e9 pokusit se s nimi sout\u011b\u017eit o relevanci t\u011bchto kl\u00ed\u010dov\u00fdch slov. Nedovolte jim, aby m\u011bli na ur\u010dit\u00e9 fr\u00e1ze monopol. Nav\u00edc byste m\u011bli implementovat kl\u00ed\u010dov\u00e1 slova, kter\u00e1 z\u0159ejm\u011b nikdo jin\u00fd nepou\u017e\u00edv\u00e1, aby ve\u0161ker\u00e1 tato n\u00e1v\u0161t\u011bvnost sm\u011b\u0159ovala k v\u00e1m.<\/li>\n<li style=\"user-select: auto;\">Jakmile budete m\u00edt sv\u00e9 SEO <a href=\"https:\/\/seo.london\/cs\/londynska-seo-strategie\/\">strategie<\/a> implementov\u00e1no, je\u0161t\u011b jste neskon\u010dili. Tato kl\u00ed\u010dov\u00e1 slova se brzy vy\u010derpaj\u00ed. Pr\u016fb\u011b\u017en\u00e1 aktualizace kl\u00ed\u010dov\u00fdch slov a p\u0159id\u00e1v\u00e1n\u00ed nov\u00e9ho obsahu na va\u0161e webov\u00e9 str\u00e1nky udr\u017e\u00ed z\u00e1jem vyhled\u00e1va\u010d\u016f a doporu\u010d\u00ed va\u0161e str\u00e1nky na dal\u0161\u00ed roky.<\/li>\n<\/ul>\n<h3 class=\"vc_custom_heading\" style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"finding-seo-keywords\"><\/span>Vyhled\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Pokud douf\u00e1te, \u017ee za\u010dnete \u0159\u00eddit optimalizaci sv\u00fdch webov\u00fdch str\u00e1nek pro vyhled\u00e1va\u010de, je dobr\u00e9 za\u010d\u00edt t\u00edm, \u017ee prozkoum\u00e1te kl\u00ed\u010dov\u00e9 fr\u00e1ze podobn\u00fdch podnik\u016f. V\u00edte v\u0161ak, jak naj\u00edt kl\u00ed\u010dov\u00e1 slova SEO webov\u00fdch str\u00e1nek? Prohl\u00ed\u017een\u00ed navrhovan\u00fdch vyhled\u00e1v\u00e1n\u00ed je skv\u011bl\u00fd zp\u016fsob, jak zjistit, co lid\u00e9 hledaj\u00ed, ale jak m\u016f\u017eete zjistit, kter\u00e9 kl\u00ed\u010dov\u00e9 fr\u00e1ze pou\u017e\u00edvaj\u00ed jin\u00e9 webov\u00e9 str\u00e1nky? Nejv\u00edce <a href=\"https:\/\/seo.london\/cs\/jak-presny-je-semrush\/\">p\u0159esn\u00e9<\/a> je pou\u017eit\u00ed softwaru.<\/p>\n<p style=\"user-select: auto;\">Na internetu existuj\u00ed n\u00e1stroje, kter\u00e9 umo\u017e\u0148uj\u00ed zadat adresu URL a zjistit, kter\u00e1 kl\u00ed\u010dov\u00e1 slova jsou s n\u00ed nejv\u00edce spojena. To je dobr\u00fd prvn\u00ed krok, ne\u017e se vrhnete na SEO. Samoz\u0159ejm\u011b existuj\u00ed SEO <a href=\"https:\/\/seo.london\/cs\/nejlepsi-seo-spolecnosti-uk\/\">spole\u010dnosti<\/a> kter\u00e9 se specializuj\u00ed pr\u00e1v\u011b na tuto slu\u017ebu. V SEO <a href=\"https:\/\/seo.london\/cs\/digitalni-marketingova-agentura-v-londyne\/\">Lond\u00fdn<\/a>, m\u016f\u017eeme\u00a0<a style=\"user-select: auto;\" href=\"https:\/\/seo.london\/cs\/seo-audit\/\">v\u00fdzkum<\/a>\u00a0jak\u00e1 jsou nejlep\u0161\u00ed kl\u00ed\u010dov\u00e1 slova pro obor va\u0161eho podnik\u00e1n\u00ed, s p\u0159ihl\u00e9dnut\u00edm k tomu, co pou\u017e\u00edvaj\u00ed ostatn\u00ed firmy a co lid\u00e9 skute\u010dn\u011b hledaj\u00ed.<\/p>\n<p style=\"user-select: auto;\">Nab\u00edz\u00edme tak\u00e9 webov\u00e9 str\u00e1nky SEO\u00a0<a style=\"user-select: auto;\" title=\"audit\" href=\"https:\/\/seo.london\/cs\/seo-audit\/\">audit<\/a>\u00a0online n\u00e1stroj, kter\u00fd m\u016f\u017eete pou\u017e\u00edt k lep\u0161\u00edmu pochopen\u00ed va\u0161\u00ed sou\u010dasn\u00e9 situace v oblasti SEO a k tomu, jak m\u016f\u017eete zlep\u0161it optimalizaci pro vyhled\u00e1va\u010de. P\u0159i hled\u00e1n\u00ed spr\u00e1vn\u00fdch kl\u00ed\u010dov\u00fdch slov a jejich efektivn\u00ed implementaci existuje mnoho jemnost\u00ed, kter\u00fdm v\u0161ichni krom\u011b profesion\u00e1l\u016f nemus\u00ed pln\u011b rozum\u011bt.<\/p>\n<p style=\"user-select: auto;\">Nap\u0159\u00edklad spr\u00e1va kl\u00ed\u010dov\u00fdch slov s c\u00edlem vyu\u017e\u00edt v\u00fdhod <a href=\"https:\/\/seo.london\/cs\/vyuziti-online-recenzi\/\">m\u00edstn\u00ed<\/a> trh je z\u00e1sadn\u00ed, zejm\u00e9na pro velmi mal\u00e9 podniky. Nen\u00ed v\u00e1m k ni\u010demu, kdy\u017e lid\u00e9 vzd\u00e1len\u00ed 500 kilometr\u016f od va\u0161eho podniku dostanou va\u0161e webov\u00e9 str\u00e1nky do v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed v Googlu.<\/p>\n<p style=\"user-select: auto;\">Spr\u00e1va um\u00edst\u011bn\u00ed va\u0161eho c\u00edlov\u00e9ho publika, vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 vede k va\u0161emu podnik\u00e1n\u00ed, kl\u00ed\u010dov\u00e1 slova LSI, meta kl\u00ed\u010dov\u00e1 slova a v\u0161echny dal\u0161\u00ed aspekty SEO jsou to, co d\u011bl\u00e1me, a m\u016f\u017eete se spolehnout, \u017ee SEO Lond\u00fdn poskytne optimalizaci, kterou va\u0161e podnik\u00e1n\u00ed pot\u0159ebuje.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"what-are-secondary-keywords\"><\/span>Co jsou sekund\u00e1rn\u00ed kl\u00ed\u010dov\u00e1 slova?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Kl\u00ed\u010dov\u00e1 slova jsou jedn\u00edm, ne-li\u00a0<em style=\"user-select: auto;\">.\u00a0<\/em>nejd\u016fle\u017eit\u011bj\u0161\u00ed koncepty v cel\u00e9m SEO. Mnoho nov\u00e1\u010dk\u016f v oboru si v\u0161ak v\u00fdznam sekund\u00e1rn\u00edch kl\u00ed\u010dov\u00fdch slov neuv\u011bdomuje, stejn\u011b jako mnoho SEO amat\u00e9r\u016f. Sekund\u00e1rn\u00ed kl\u00ed\u010dov\u00e1 slova jsou d\u016fle\u017eit\u00fdm aspektem optimalizace kl\u00ed\u010dov\u00fdch slov, kter\u00fd je t\u0159eba pochopit.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"primary-and-secondary-keywords\"><\/span>Prim\u00e1rn\u00ed a sekund\u00e1rn\u00ed kl\u00ed\u010dov\u00e1 slova<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Ka\u017ed\u00e1 kl\u00ed\u010dov\u00e1 str\u00e1nka na va\u0161em webu by m\u011bla m\u00edt prim\u00e1rn\u00ed kl\u00ed\u010dov\u00e9 slovo. Nemus\u00ed to b\u00fdt doslova jedno slovo, pou\u017e\u00edv\u00e1me \"kl\u00ed\u010dov\u00e9 slovo\" ve smyslu SEO. Existuje \u0159ada online n\u00e1stroj\u016f, pomoc\u00ed kter\u00fdch m\u016f\u017eete rychle zjistit, kter\u00e1 kl\u00ed\u010dov\u00e1 slova jsou pro v\u00e1\u0161 v\u00fdklenek popul\u00e1rn\u00ed a budou nejlep\u0161\u00edm c\u00edlem pro va\u0161i SEO optimalizaci.<\/p>\n<p style=\"user-select: auto;\">M\u011bli byste se zam\u011b\u0159it na kl\u00ed\u010dov\u00e1 slova, kter\u00e1 jsou mezi u\u017eivateli obl\u00edben\u00e1 a relevantn\u00ed pro danou str\u00e1nku. Nem\u00e1 smysl c\u00edlit na obl\u00edben\u00fd vyhled\u00e1vac\u00ed v\u00fdraz jen tak pro nic za nic. V\u011b\u0159te n\u00e1m - nebude to fungovat.<\/p>\n<p style=\"user-select: auto;\">P\u0159edstavte si u\u017eivatele, kter\u00fd vyhled\u00e1v\u00e1 jednotliv\u00e1 potenci\u00e1ln\u00ed kl\u00ed\u010dov\u00e1 slova. Jak by byl spokojen, kdyby se va\u0161e webov\u00e9 str\u00e1nky objevily jako prvn\u00ed v\u00fdsledek? Pokud si mysl\u00edte, \u017ee va\u0161e webov\u00e9 str\u00e1nky uspokojuj\u00ed jejich pot\u0159eby, m\u00e1te platn\u00e9 prim\u00e1rn\u00ed kl\u00ed\u010dov\u00e9 slovo.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"what-is-a-secondary-keyword\"><\/span>Co je sekund\u00e1rn\u00ed kl\u00ed\u010dov\u00e9 slovo?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Pot\u00e9, co jste se rozhodli pro prim\u00e1rn\u00ed kl\u00ed\u010dov\u00e9 slovo, je t\u0159eba zvolit sekund\u00e1rn\u00ed. Tento v\u00fdb\u011br si zaslou\u017e\u00ed stejnou pozornost jako v\u00fdb\u011br prim\u00e1rn\u00edho kl\u00ed\u010dov\u00e9ho slova. Jak u\u017e to v p\u0159\u00edpad\u011b SEO b\u00fdv\u00e1, rozd\u00edl, kter\u00fd m\u016f\u017ee zp\u016fsobit jedno nebo dv\u011b slova, m\u016f\u017ee b\u00fdt obrovsk\u00fd.<\/p>\n<p style=\"user-select: auto;\">Hlavn\u00edm \u00fa\u010delem vedlej\u0161\u00edho kl\u00ed\u010dov\u00e9ho slova je poskytnout ur\u010dit\u00fd kontext k hlavn\u00edmu kl\u00ed\u010dov\u00e9mu slovu. Existuje mnoho kl\u00ed\u010dov\u00fdch slov, mo\u017en\u00e1 dokonce v\u011bt\u0161ina, kter\u00e1 mohou m\u00edt na z\u00e1klad\u011b kontextu \u0159adu r\u016fzn\u00fdch v\u00fdznam\u016f. Spojen\u00edm tohoto hlavn\u00edho kl\u00ed\u010dov\u00e9ho slova s jedn\u00edm dal\u0161\u00edm kl\u00ed\u010dov\u00fdm slovem nebo kr\u00e1tkou fr\u00e1z\u00ed je v\u0161ak mo\u017en\u00e9 z\u00fa\u017eit jeho v\u00fdznam a oz\u0159ejmit kontext.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"why-secondary-keywords-matter\"><\/span>Pro\u010d jsou sekund\u00e1rn\u00ed kl\u00ed\u010dov\u00e1 slova d\u016fle\u017eit\u00e1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Spole\u010dnost Google ji\u017e del\u0161\u00ed dobu p\u0159ech\u00e1z\u00ed na kontextov\u011b orientovan\u00fd p\u0159\u00edstup k vyhled\u00e1v\u00e1n\u00ed, co\u017e ned\u00e1vno dok\u00e1zala integrac\u00ed funkc\u00ed zpracov\u00e1n\u00ed p\u0159irozen\u00e9ho jazyka do sv\u00fdch vyhled\u00e1vac\u00edch algoritm\u016f. Spole\u010dnost Google m\u00e1 r\u00e1da, kdy\u017e jsou webov\u00e9 str\u00e1nky jasn\u00e9 a jasn\u00e9, pokud jde o jejich \u00fa\u010del a obsah. Je to pochopiteln\u00e9; Google se v minulosti sp\u00e1lil s webov\u00fdmi str\u00e1nkami, kter\u00e9 se tv\u00e1\u0159ily jinak pro Google a jinak pro lidi, kte\u0159\u00ed je proch\u00e1zeli.<\/p>\n<p style=\"user-select: auto;\">Nemus\u00edte se omezovat na jedno sekund\u00e1rn\u00ed kl\u00ed\u010dov\u00e9 slovo pro ka\u017edou str\u00e1nku. Ve skute\u010dnosti je dobr\u00e9 zvolit \u010dty\u0159i nebo p\u011bt sekund\u00e1rn\u00edch kl\u00ed\u010dov\u00fdch slov. Pokud nev\u00edte, jak\u00e9 vybrat, obra\u0165te se pro inspiraci na prim\u00e1rn\u00ed kl\u00ed\u010dov\u00e9 slovo. Pokud zad\u00e1te sv\u00e9 prim\u00e1rn\u00ed kl\u00ed\u010dov\u00e9 slovo do Googlu, zobraz\u00ed se v\u00e1m seznam souvisej\u00edc\u00edch vyhled\u00e1v\u00e1n\u00ed. Jak\u00e9koli z nich, kter\u00e9 se vztahuj\u00ed k va\u0161emu prim\u00e1rn\u00edmu kl\u00ed\u010dov\u00e9mu slovu a webov\u00e9 str\u00e1nce, se vyplat\u00ed zahrnout. Ned\u011blejte jich v\u0161ak v\u00edce ne\u017e 5.<\/p>\n<p style=\"user-select: auto;\">Poskytnut\u00ed kontextu je d\u016fle\u017eit\u00e9 jak pro lidi, tak pro vyhled\u00e1va\u010de. Sekund\u00e1rn\u00ed kl\u00ed\u010dov\u00e1 slova umo\u017e\u0148uj\u00ed zachytit n\u00e1v\u0161t\u011bvnost z vyhled\u00e1v\u00e1n\u00ed souvisej\u00edc\u00edho s va\u0161\u00edm prim\u00e1rn\u00edm kl\u00ed\u010dov\u00fdm slovem, ale to je pouze \u010d\u00e1st jejich \u00fa\u010delu. Bez sekund\u00e1rn\u00edch kl\u00ed\u010dov\u00fdch slov a kontextu, kter\u00fd poskytuj\u00ed, p\u0159ijdete o d\u016fle\u017eitou optimalizaci kl\u00ed\u010dov\u00fdch slov.<\/p>\n<p style=\"user-select: auto;\">Pochopen\u00ed nuanc\u00ed kl\u00ed\u010dov\u00fdch slov m\u016f\u017ee b\u00fdt obt\u00ed\u017en\u00e9, zejm\u00e9na pokud teprve za\u010d\u00edn\u00e1te. Pokud pot\u0159ebujete poradit s optimalizac\u00ed kl\u00ed\u010dov\u00fdch slov,\u00a0<a style=\"user-select: auto;\" title=\"kontakt\" href=\"https:\/\/seo.london\/cs\/kontakt\/\">kontakt<\/a>\u00a0a zjist\u011bte, jak v\u00e1m m\u016f\u017eeme pomoci.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"what-does-google-say-about-keyword-density-as-a-ranking-signal\"><\/span>Co \u0159\u00edk\u00e1 Google o hustot\u011b kl\u00ed\u010dov\u00fdch slov jako sign\u00e1lu pro hodnocen\u00ed?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Je zde <a href=\"https:\/\/seo.london\/cs\/globalni-vyhledavani\/\">\u0161irok\u00fd<\/a> \u0159adu faktor\u016f, kter\u00e9 Google zohled\u0148uje p\u0159i ur\u010dov\u00e1n\u00ed po\u0159ad\u00ed str\u00e1nek. D\u016fle\u017eit\u00e1 je samoz\u0159ejm\u011b p\u0159\u00edtomnost kl\u00ed\u010dov\u00fdch slov. Google dokonce zohledn\u00ed, jakou \u010d\u00e1st z celkov\u00e9ho po\u010dtu slov v obsahu tvo\u0159\u00ed kl\u00ed\u010dov\u00e1 slova. O ide\u00e1ln\u00edch kl\u00ed\u010dov\u00fdch slovech se hodn\u011b diskutuje. <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/klicove-slovo-hustota-in-seo\/\">hustota<\/a>, ale co \u0159\u00edk\u00e1 Google?<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"what-is-keyword-density\"><\/span>Co je hustota kl\u00ed\u010dov\u00fdch slov?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Zjednodu\u0161en\u011b \u0159e\u010deno, hustota kl\u00ed\u010dov\u00fdch slov je pom\u011br slov v obsahu, kter\u00e1 jsou kl\u00ed\u010dov\u00e1. Pokud tedy m\u00e1te 100 slov textu a hustotu kl\u00ed\u010dov\u00fdch slov 2%, dv\u011b z t\u011bchto 100 slov budou kl\u00ed\u010dov\u00e1 slova. Hustota kl\u00ed\u010dov\u00fdch slov je n\u011bco, co Google bere v \u00favahu p\u0159i hodnocen\u00ed str\u00e1nky, ale nen\u00ed v\u017edy jasn\u00e9, jak p\u0159esn\u011b tento \u00fadaj pou\u017e\u00edv\u00e1.<\/p>\n<p style=\"user-select: auto;\">D\u00edky vy\u0161\u0161\u00ed hustot\u011b kl\u00ed\u010dov\u00fdch slov je pro Google mnohem z\u0159ejm\u011bj\u0161\u00ed, co je obsahem webov\u00e9 str\u00e1nky. D\u00edky tomu m\u016f\u017ee Google str\u00e1nku sn\u00e1ze spr\u00e1vn\u011b za\u0159adit. V\u017edy je v\u0161ak t\u0159eba d\u00e1vat pozor na zapl\u0148ov\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov. Pouh\u00e9 nahodil\u00e9 p\u0159id\u00e1v\u00e1n\u00ed dal\u0161\u00edch kl\u00ed\u010dov\u00fdch slov do obsahu v\u00e1m z dlouhodob\u00e9ho hlediska nepom\u016f\u017ee a brzy v\u00e1s p\u0159ivede do probl\u00e9m\u016f.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"what-is-the-idea-keyword-density-for-google\"><\/span>Jak\u00e1 je ide\u00e1ln\u00ed hustota kl\u00ed\u010dov\u00fdch slov pro Google?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Google doporu\u010duje hustotu kl\u00ed\u010dov\u00fdch slov mezi 1% a 2%. To znamen\u00e1, \u017ee jen n\u011bkolik slov ze sta, mo\u017en\u00e1 dokonce jedin\u00e9 slovo, by m\u011blo b\u00fdt kl\u00ed\u010dov\u00e9. Pokud je pro v\u00e1s p\u0159irozen\u00e9 uv\u00e1d\u011bt kl\u00ed\u010dov\u00e9 slovo \u010dast\u011bji, nem\u011bli byste se toho b\u00e1t.<\/p>\n<p style=\"user-select: auto;\">Ka\u017ed\u00fd poskytovatel vyhled\u00e1va\u010de m\u00e1 vlastn\u00ed doporu\u010denou hodnotu hustoty kl\u00ed\u010dov\u00fdch slov. Nezapome\u0148te, \u017ee tyto hodnoty jsou pouze vod\u00edtkem a \u017ee neexistuj\u00ed \u017e\u00e1dn\u00e9 skute\u010dn\u00e9 hodnoty.\u00a0<a style=\"user-select: auto;\" title=\"sankce\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/\">sankce<\/a>\u00a0za p\u0159ekro\u010den\u00ed navr\u017een\u00fdch limit\u016f. V\u00fdjimkou je, pokud uvedete p\u0159\u00edli\u0161 mnoho nebo p\u0159\u00edli\u0161 m\u00e1lo kl\u00ed\u010dov\u00fdch slov, v takov\u00e9m p\u0159\u00edpad\u011b nebude va\u0161e SEO optimalizace tak dobr\u00e1, jak by mohla b\u00fdt.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"keep-it-natural\"><\/span>Zachovejte p\u0159irozenost<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Bez ohledu na po\u010det v\u00fdskyt\u016f kl\u00ed\u010dov\u00e9ho slova v \u010dl\u00e1nku byste se m\u011bli v\u017edy sna\u017eit o co nejp\u0159irozen\u011bj\u0161\u00ed formulace. Google se neust\u00e1le zlep\u0161uje v odhalov\u00e1n\u00ed um\u011bl\u00e9ho um\u00edst\u011bn\u00ed kl\u00ed\u010dov\u00fdch slov. Vzhledem k tomu, \u017ee jeho schopnosti zpracov\u00e1n\u00ed p\u0159irozen\u00e9ho jazyka <a href=\"https:\/\/seo.london\/cs\/jak-zvysit-navstevnost-svych-webovych-stranek-bez-seo\/\">zv\u00fd\u0161it<\/a>, dok\u00e1\u017ee str\u00e1nky interpretovat stejn\u011b jako \u010dlov\u011bk.<\/p>\n<p style=\"user-select: auto;\">Spole\u010dnost Google v\u017edy podporovala tv\u016frce obsahu, aby psali pro lidi, ne pro vyhled\u00e1va\u010de. <a href=\"https:\/\/seo.london\/cs\/jak-blokovat-roboty-pomoci-robots-txt\/\">boty<\/a>. Um\u00edst\u011bn\u00ed slov na nevhodn\u00e1 m\u00edsta jen proto, abyste se pokusili zas\u00e1hnout libovoln\u00fd c\u00edl, m\u00e1lokdy zlep\u0161\u00ed v\u00e1\u0161 obsah. Nakonec plat\u00ed, \u017ee obsah je kr\u00e1l a kvalitn\u00ed obsah je krv\u00ed ka\u017ed\u00e9 webov\u00e9 str\u00e1nky.<\/p>\n<p style=\"user-select: auto;\">P\u0159i psan\u00ed nebo zad\u00e1v\u00e1n\u00ed SEO je d\u016fle\u017eit\u00e9 db\u00e1t na hustotu kl\u00ed\u010dov\u00fdch slov. <a href=\"https:\/\/seo.london\/cs\/jak-psat-clanky-optimalizovane-pro-seo\/\">\u010dl\u00e1nky<\/a>. Nespadn\u011bte v\u0161ak do pasti posedlosti hustotou kl\u00ed\u010dov\u00fdch slov do t\u00e9 m\u00edry, aby to naru\u0161ilo kvalitu obsahu. Dodr\u017eov\u00e1n\u00ed optim\u00e1ln\u00ed hustoty kl\u00ed\u010dov\u00fdch slov sice pot\u011b\u0161\u00ed vyhled\u00e1va\u010de, ale nemus\u00ed nutn\u011b zvy\u0161ovat <a href=\"https:\/\/seo.london\/cs\/co-jsou-signaly-zkusenosti-se-strankami\/\">zku\u0161enosti<\/a> pro va\u0161e lidsk\u00e9 publikum. Google doporu\u010duje, abyste se dr\u017eeli v rozmez\u00ed 1% a\u017e 2%, ale jasn\u011b zd\u016fraz\u0148uje, \u017ee obsah m\u00e1 b\u00fdt p\u0159edev\u0161\u00edm p\u0159irozen\u00fd.<\/p>","protected":false},"excerpt":{"rendered":"<p>Optimalizace pro vyhled\u00e1va\u010de a kl\u00ed\u010dov\u00e1 slova V modern\u00edm sv\u011bt\u011b je v\u0161e online a lid\u00e9 si tak vyhled\u00e1vaj\u00ed a vyb\u00edraj\u00ed firmy, u kter\u00fdch nakupuj\u00ed. Proto je SEO neboli optimalizace pro vyhled\u00e1va\u010de tak d\u016fle\u017eit\u00e1. D\u00edky n\u00ed je v podstat\u011b pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee v\u00e1s ti, kte\u0159\u00ed hledaj\u00ed produkt nebo slu\u017eby, kter\u00e9 poskytujete, najdou. V [...]<\/p>","protected":false},"author":6,"featured_media":13188,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-13195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO keywords - SEO.London<\/title>\n<meta name=\"description\" content=\"Search Engine Optimization and Keywords In\u00a0the modern world, everything is online and this is how people find and choose which businesses they shop with.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/cs\/klicova-slova-seo\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO keywords\" \/>\n<meta property=\"og:description\" content=\"Search Engine Optimization and Keywords In\u00a0the modern world, everything is online and this is how people find and choose which businesses they shop with.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/cs\/klicova-slova-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-31T20:18:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T18:55:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2021\/02\/seo-company-e1551397740605.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"399\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minut\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Kl\u00ed\u010dov\u00e1 slova SEO - 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