{"id":12269,"date":"2021-01-27T02:29:00","date_gmt":"2021-01-27T01:29:00","guid":{"rendered":"https:\/\/seolondonstg.wpengine.com\/?p=12269"},"modified":"2022-12-28T19:02:31","modified_gmt":"2022-12-28T19:02:31","slug":"co-je-to-mapa-stranek","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/","title":{"rendered":"Co je to mapa str\u00e1nek"},"content":{"rendered":"<p style=\"user-select: auto;\">\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"guide-to-perfect-sitemap-xml-for-seo\"><\/span>Pr\u016fvodce dokonalou str\u00e1nkou Sitemap XML pro SEO<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/#guide-to-perfect-sitemap-xml-for-seo\" title=\"Pr\u016fvodce dokonalou str\u00e1nkou Sitemap XML pro SEO\">Pr\u016fvodce dokonalou str\u00e1nkou Sitemap XML pro SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/#what-is-a-sitemap\" title=\"Co je to mapa str\u00e1nek?\">Co je to mapa str\u00e1nek?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/#what-makes-sitemaps-important\" title=\"Pro\u010d jsou mapy str\u00e1nek d\u016fle\u017eit\u00e9?\">Pro\u010d jsou mapy str\u00e1nek d\u016fle\u017eit\u00e9?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/#what-kind-of-websites-requires-a-sitemap\" title=\"Jak\u00e9 webov\u00e9 str\u00e1nky vy\u017eaduj\u00ed mapu str\u00e1nek?\">Jak\u00e9 webov\u00e9 str\u00e1nky vy\u017eaduj\u00ed mapu str\u00e1nek?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/#classification-of-xml-sitemaps\" title=\"Klasifikace map str\u00e1nek XML\">Klasifikace map str\u00e1nek XML<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/#what-is-the-sitemap-index-for-xml-files\" title=\"Co je to index mapy str\u00e1nek pro soubory XML?\">Co je to index mapy str\u00e1nek pro soubory XML?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/#image-sitemap\" title=\"Mapa str\u00e1nek obr\u00e1zk\u016f\">Mapa str\u00e1nek obr\u00e1zk\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/#video-sitemap\" title=\"Mapa str\u00e1nek videa\">Mapa str\u00e1nek videa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/#google-news-sitemap\" title=\"Mapa str\u00e1nek Google News\">Mapa str\u00e1nek Google News<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/#mobile-sitemap\" title=\"Mobiln\u00ed mapa str\u00e1nek\">Mobiln\u00ed mapa str\u00e1nek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/#html-sitemap\" title=\"Mapa str\u00e1nek HTML\">Mapa str\u00e1nek HTML<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/#dynamic-sitemap\" title=\"Dynamick\u00e1 mapa str\u00e1nek\">Dynamick\u00e1 mapa str\u00e1nek<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/#indexation-optimization-of-the-xml-sitemaps\" title=\"Optimalizace indexace map str\u00e1nek XML\">Optimalizace indexace map str\u00e1nek XML<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/#measures-you-need-to-take-to-perfect-sitemap-xml-for-seo\" title=\"Opat\u0159en\u00ed, kter\u00e1 je t\u0159eba p\u0159ijmout pro zdokonalen\u00ed mapy str\u00e1nek XML pro SEO\">Opat\u0159en\u00ed, kter\u00e1 je t\u0159eba p\u0159ijmout pro zdokonalen\u00ed mapy str\u00e1nek XML pro SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/#use-plugins-tools-that-generates-sitemap-automatically\" title=\"Pou\u017eit\u00ed plugin\u016f a n\u00e1stroj\u016f, kter\u00e9 automaticky generuj\u00ed mapu webu\">Pou\u017eit\u00ed plugin\u016f a n\u00e1stroj\u016f, kter\u00e9 automaticky generuj\u00ed mapu webu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/#submit-the-sitemap-to-google\" title=\"Odesl\u00e1n\u00ed mapy str\u00e1nek spole\u010dnosti Google\">Odesl\u00e1n\u00ed mapy str\u00e1nek spole\u010dnosti Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/#give-priority-to-high-quality-pages-in-your-sitemap\" title=\"Up\u0159ednostn\u011bte v map\u011b str\u00e1nek vysoce kvalitn\u00ed str\u00e1nky\">Up\u0159ednostn\u011bte v map\u011b str\u00e1nek vysoce kvalitn\u00ed str\u00e1nky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/#avoid-problems-related-to-indexation\" title=\"Vyhn\u011bte se probl\u00e9m\u016fm spojen\u00fdm s indexac\u00ed\">Vyhn\u011bte se probl\u00e9m\u016fm spojen\u00fdm s indexac\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/#include-the-canonical-versions-of-urls-in-the-sitemap\" title=\"Zahrnut\u00ed kanonick\u00fdch verz\u00ed adres URL do mapy webu\">Zahrnut\u00ed kanonick\u00fdch verz\u00ed adres URL do mapy webu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/#avoid-using-robotstxt-whenever-possible\" title=\"Vyhn\u011bte se pou\u017e\u00edv\u00e1n\u00ed souboru Robots.txt, kdykoli je to mo\u017en\u00e9\">Vyhn\u011bte se pou\u017e\u00edv\u00e1n\u00ed souboru Robots.txt, kdykoli je to mo\u017en\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/#create-dynamic-sitemaps-for-larger-websites\" title=\"Vytv\u00e1\u0159en\u00ed dynamick\u00fdch map str\u00e1nek pro v\u011bt\u0161\u00ed webov\u00e9 str\u00e1nky\">Vytv\u00e1\u0159en\u00ed dynamick\u00fdch map str\u00e1nek pro v\u011bt\u0161\u00ed webov\u00e9 str\u00e1nky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/#use-rssatom-feeds-xml-sitemaps\" title=\"Pou\u017e\u00edv\u00e1n\u00ed kan\u00e1l\u016f RSS\/Atom a map str\u00e1nek XML\">Pou\u017e\u00edv\u00e1n\u00ed kan\u00e1l\u016f RSS\/Atom a map str\u00e1nek XML<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/#modify-the-pages-for-substantial-changes\" title=\"\u00daprava str\u00e1nek pro podstatn\u00e9 zm\u011bny\">\u00daprava str\u00e1nek pro podstatn\u00e9 zm\u011bny<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/#avoid-using-%e2%80%98noindex-urls-in-your-sitemap\" title=\"Vyhn\u011bte se pou\u017e\u00edv\u00e1n\u00ed adres URL se z\u00e1kazem indexov\u00e1n\u00ed v map\u011b str\u00e1nek\">Vyhn\u011bte se pou\u017e\u00edv\u00e1n\u00ed adres URL se z\u00e1kazem indexov\u00e1n\u00ed v map\u011b str\u00e1nek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/#priority-settings-should-not-be-given-too-much-importance\" title=\"Nastaven\u00ed priorit by nem\u011blo m\u00edt p\u0159\u00edli\u0161 velk\u00fd v\u00fdznam\">Nastaven\u00ed priorit by nem\u011blo m\u00edt p\u0159\u00edli\u0161 velk\u00fd v\u00fdznam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/#use-a-smaller-sitemap\" title=\"Pou\u017eit\u00ed men\u0161\u00ed mapy webu\">Pou\u017eit\u00ed men\u0161\u00ed mapy webu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/#dont-create-a-sitemap-if-that-is-not-required\" title=\"Nevytv\u00e1\u0159ejte mapu str\u00e1nek, pokud to nen\u00ed nutn\u00e9\">Nevytv\u00e1\u0159ejte mapu str\u00e1nek, pokud to nen\u00ed nutn\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/#xml-sitemap-best-practice-checklist\" title=\"Kontroln\u00ed seznam osv\u011bd\u010den\u00fdch postup\u016f XML Sitemap\">Kontroln\u00ed seznam osv\u011bd\u010den\u00fdch postup\u016f XML Sitemap<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p style=\"user-select: auto;\">Web se vyv\u00edj\u00ed ka\u017ed\u00fdm dnem, a proto se vyv\u00edj\u00ed i <a href=\"https:\/\/seo.london\/cs\/\">SEO<\/a> a Google.<\/p>\n<p style=\"user-select: auto;\">S t\u00edmto, <a href=\"https:\/\/seo.london\/cs\/budovani-odkazu-jak-co-delat-donts\/\">co<\/a> kter\u00e9 jsme v\u010dera pova\u017eovali za osv\u011bd\u010den\u00e9 postupy, nemus\u00ed b\u00fdt v sou\u010dasn\u00e9m sc\u00e9n\u00e1\u0159i pou\u017eiteln\u00e9. To plat\u00ed zejm\u00e9na pro mapy str\u00e1nek <a href=\"https:\/\/seo.london\/cs\/eskortni-seo-sluzby\/\">kter\u00fd<\/a> jsou t\u00e9m\u011b\u0159 stejn\u011b <a href=\"https:\/\/seo.london\/cs\/mel-bych-ze-svych-webovych-stranek-odstranit-stary-obsah\/\">star\u00fd<\/a> jako SEO.<\/p>\n<p style=\"user-select: auto;\">P\u0159esto\u017ee je na internetu k dispozici mnoho informac\u00ed, je t\u011b\u017ek\u00e9 odd\u011blit cenn\u00e9 rady od dezinformac\u00ed.<\/p>\n<p style=\"user-select: auto;\">V\u011bt\u0161ina z n\u00e1s si mysl\u00ed, \u017ee p\u0159edlo\u017een\u00ed mapy str\u00e1nek je d\u016fle\u017eit\u00e9, ale \u010dasto nerozum\u00edme slo\u017eitostem, kter\u00e9 jsou spojeny s jejich implementac\u00ed zp\u016fsobem, kter\u00fd by \u0159\u00eddil SEO KPI.<\/p>\n<p style=\"user-select: auto;\">Zde najdete podrobn\u00e9 informace o osv\u011bd\u010den\u00fdch postupech t\u00fdkaj\u00edc\u00edch se dne\u0161n\u00edch map str\u00e1nek:<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"what-is-a-sitemap\"><\/span>Co je to mapa str\u00e1nek?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Pova\u017eujte mapu str\u00e1nek za pl\u00e1n va\u0161ich webov\u00fdch str\u00e1nek, kter\u00fd umo\u017e\u0148uje n\u00e1v\u0161t\u011bvn\u00edk\u016fm naj\u00edt va\u0161e webov\u00e9 str\u00e1nky, pom\u00e1h\u00e1 <a href=\"https:\/\/seo.london\/cs\/jak-provadet-pokrocile-vyhledavani-v-googlu\/\">vyhled\u00e1v\u00e1n\u00ed<\/a> vyhled\u00e1vat, indexovat a <a href=\"https:\/\/seo.london\/cs\/jetoctopus\/\">prol\u00e9z\u00e1n\u00ed<\/a> prost\u0159ednictv\u00edm va\u0161ich webov\u00fdch str\u00e1nek <a href=\"https:\/\/seo.london\/cs\/obsah-marketing-seo-sluzby\/\">obsah<\/a> a v\u0161echny ur\u010duj\u00ed prioritu str\u00e1nek na va\u0161em webu.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"what-makes-sitemaps-important\"><\/span>Pro\u010d jsou mapy str\u00e1nek d\u016fle\u017eit\u00e9?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Pokud jsou str\u00e1nky na va\u0161em webu spr\u00e1vn\u011b propojeny, webov\u00e9 prohl\u00ed\u017ee\u010de snadno zjist\u00ed, o \u010dem v\u00e1\u0161 web vlastn\u011b je.<\/p>\n<p style=\"user-select: auto;\">A\u010dkoli nen\u00ed nutn\u00e9, abyste mapu str\u00e1nek v\u00fdslovn\u011b pot\u0159ebovali, podpo\u0159ilo by to na\u0161i SEO. <a href=\"https:\/\/seo.london\/cs\/online-marketingove-aktivity\/\">\u00fasil\u00ed<\/a> proto se doporu\u010duje, abyste je p\u0159i tvorb\u011b webu pou\u017e\u00edvali.<\/p>\n<p style=\"user-select: auto;\">Existuj\u00ed tak\u00e9 n\u011bkter\u00e9 speci\u00e1ln\u00ed p\u0159\u00edpady, kdy je pou\u017eit\u00ed mapy webu u\u017eite\u010dn\u00e9.<\/p>\n<p style=\"user-select: auto;\">Nap\u0159\u00edklad m\u016f\u017eete snadno naj\u00edt webov\u00e9 str\u00e1nky Google prost\u0159ednictv\u00edm odkaz\u016f a v p\u0159\u00edpad\u011b, \u017ee m\u00e1te zcela <a href=\"https:\/\/seo.london\/cs\/seo-pro-nove-stranky\/\">nov\u00e9 str\u00e1nky<\/a> a velmi m\u00e1lo extern\u00edch zp\u011btn\u00fdch odkaz\u016f, pak pou\u017eit\u00ed mapy str\u00e1nek jist\u011b zv\u00fd\u0161\u00ed va\u0161i p\u0159\u00edtomnost v Googlu.<\/p>\n<p style=\"user-select: auto;\">Dal\u0161\u00edm sc\u00e9n\u00e1\u0159em je, \u017ee pokud vlastn\u00edte web elektronick\u00e9ho obchodu, kter\u00fd m\u00e1 v\u00edce ne\u017e 5 milion\u016f str\u00e1nek, pak pokud nem\u00e1te dokonal\u00e9 vnit\u0159n\u00ed a vn\u011bj\u0161\u00ed propojen\u00ed, m\u016f\u017ee b\u00fdt pro vyhled\u00e1va\u010de obt\u00ed\u017en\u00e9 naj\u00edt v\u0161echny str\u00e1nky va\u0161eho webu. V tomto p\u0159\u00edpad\u011b v\u00e1m m\u016f\u017ee mapa str\u00e1nek pomoci na dlouhou tra\u0165.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"what-kind-of-websites-requires-a-sitemap\"><\/span>Jak\u00e9 webov\u00e9 str\u00e1nky vy\u017eaduj\u00ed mapu str\u00e1nek?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Pokud mluv\u00edme o dokumentaci spole\u010dnosti Google, mapy str\u00e1nek XML jsou d\u016fle\u017eit\u00e9, pokud pracujete na extr\u00e9mn\u011b rozs\u00e1hl\u00e9m webu, nap\u0159\u00edklad na webu elektronick\u00e9ho obchodu. Krom\u011b toho se jedn\u00e1 o webov\u00e9 str\u00e1nky, kter\u00e9 maj\u00ed m\u00e1lo <a href=\"https:\/\/seo.london\/cs\/spatne-externi-odkazy-pro-seo\/\">extern\u00ed odkazy<\/a> nebo maj\u00ed rozs\u00e1hl\u00e9 archivy, pot\u0159ebuj\u00ed tak\u00e9 mapu str\u00e1nek. Ty jsou tak\u00e9 <a href=\"https:\/\/seo.london\/cs\/aktualizace-uzitecneho-obsahu\/\">u\u017eite\u010dn\u00e9<\/a> pokud pravideln\u011b zve\u0159ej\u0148ujete obsah na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch.<\/p>\n<p style=\"user-select: auto;\">Je z\u0159ejm\u00e9, \u017ee m\u00edt tyto druhy webov\u00fdch str\u00e1nek je pro v\u011bt\u0161inu lid\u00ed p\u0159\u00ednosn\u00e9, ale pou\u017eit\u00ed XML sitemaps bude jist\u011b efektivn\u00ed pro ka\u017edou webovou str\u00e1nku. V\u0161echny dostupn\u00e9 webov\u00e9 str\u00e1nky vy\u017eaduj\u00ed, aby na nich vyhled\u00e1va\u010d snadno na\u0161el prioritn\u00ed str\u00e1nky a v\u011bd\u011bl, kdy byly naposledy aktualizov\u00e1ny, proto je nutn\u00e9 nainstalovat tak\u00e9 u\u017eite\u010dn\u00e9 pluginy.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"classification-of-xml-sitemaps\"><\/span>Klasifikace map str\u00e1nek XML<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Mapy str\u00e1nek se d\u011bl\u00ed na r\u016fzn\u00e9 typy. Pod\u00edvejme se na ty, kter\u00e9 byste pot\u0159ebovali:<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"what-is-the-sitemap-index-for-xml-files\"><\/span>Co je to index mapy str\u00e1nek pro soubory XML?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Mapy str\u00e1nek XML maj\u00ed n\u011bkter\u00e1 omezen\u00ed, kter\u00e1 jsou n\u00e1sleduj\u00edc\u00ed:<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\">Ne v\u00edce ne\u017e 50 000 <a href=\"https:\/\/seo.london\/cs\/url-adresy-pratelske-k-vyhledavani\/\">Adresy URL<\/a>.<\/li>\n<li style=\"user-select: auto;\">Limit velikosti nekomprimovan\u00e9ho souboru je 50 MB.<\/li>\n<\/ul>\n<p style=\"user-select: auto;\">Mapy str\u00e1nek m\u016f\u017eete komprimovat pomoc\u00ed <a style=\"user-select: auto;\" href=\"https:\/\/betterexplained.com\/articles\/how-to-optimize-your-site-with-gzip-compression\/\">gzip<\/a> abyste u\u0161et\u0159ili \u0161\u00ed\u0159ku p\u00e1sma pro sv\u00e9 <a href=\"https:\/\/seo.london\/cs\/vykreslovani-na-strane-serveru-vs-na-strane-klienta\/\">server<\/a>. Po rozbalen\u00ed souboru v\u0161ak mapa webu st\u00e1le nebude moci p\u0159ekro\u010dit v\u00fd\u0161e uveden\u00fd limit.<\/p>\n<p style=\"user-select: auto;\">Pokud p\u0159ekro\u010d\u00edte v\u00fd\u0161e uveden\u00e9 limity, budete muset adresy URL rozd\u011blit do n\u011bkolika map str\u00e1nek XML. Tyto mapy str\u00e1nek lze kombinovat s jedn\u00edm indexov\u00fdm souborem mapy str\u00e1nek XML, kter\u00fd se \u010dasto ozna\u010duje jako sitemap-index.xml, kter\u00fd je s\u00e1m o sob\u011b mapou str\u00e1nek pro r\u016fzn\u00e9 mapy str\u00e1nek.<\/p>\n<p style=\"user-select: auto;\">Pokud pracujete na mimo\u0159\u00e1dn\u011b rozs\u00e1hl\u00fdch webov\u00fdch str\u00e1nk\u00e1ch, kde vy\u017eadujete granul\u00e1rn\u00ed p\u0159\u00edstup, m\u016f\u017eete vytvo\u0159it n\u011bkolik indexov\u00fdch soubor\u016f mapy webu. Zde jsou uvedeny n\u011bkter\u00e9 z n\u00ed\u017ee uveden\u00fdch p\u0159\u00edklad\u016f:<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\">sitemap-index-categories.xml<\/li>\n<li style=\"user-select: auto;\">sitemap-index-articles.xml<\/li>\n<li style=\"user-select: auto;\">sitemap-index-products.xml<\/li>\n<\/ul>\n<p style=\"user-select: auto;\">Je v\u0161ak t\u0159eba si uv\u011bdomit, \u017ee soubory indexu mapy webu nelze vno\u0159ovat. Pokud chcete, aby vyhled\u00e1va\u010de na\u0161ly soubory mapy str\u00e1nek v\u0161echny najednou, mus\u00edte ud\u011blat n\u00e1sleduj\u00edc\u00ed:<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/cs\/jak-odeslat-sve-stranky-na-google\/\">Odeslat<\/a> index(y) mapy str\u00e1nek na <a style=\"user-select: auto;\" href=\"https:\/\/www.bing.com\/webmasters\/homepage\">N\u00e1stroje pro webmastery Bing<\/a> a <a style=\"user-select: auto;\" href=\"https:\/\/search.google.com\/search-console\/about\">Konzola Google pro vyhled\u00e1v\u00e1n\u00ed<\/a><\/li>\n<li style=\"user-select: auto;\">Zadejte indexov\u00e9 adresy URL mapy str\u00e1nek v poli <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-soubor-robots-txt-v-seo\/\">roboti<\/a>.txt soubor. To v\u00e1m umo\u017en\u00ed odk\u00e1zat vyhled\u00e1va\u010de p\u0159\u00edmo na va\u0161i mapu webu, kdy\u017e jim umo\u017en\u00edte proch\u00e1zen\u00ed.<\/li>\n<\/ul>\n<p style=\"user-select: auto;\">Dal\u0161\u00ed v\u011bc, kterou mus\u00edte ud\u011blat, je odeslat mapy str\u00e1nek tak, \u017ee je spoj\u00edte se spole\u010dnost\u00ed Google.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"image-sitemap\"><\/span>Mapa str\u00e1nek obr\u00e1zk\u016f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Ty pom\u00e1haj\u00ed zlep\u0161it <a href=\"https:\/\/seo.london\/cs\/jak-primet-google-aby-indexoval-vase-webove-stranky\/\">indexace<\/a> obr\u00e1zk\u016f. V sou\u010dasn\u00e9m SEO se obr\u00e1zky vkl\u00e1daj\u00ed do obsahu webov\u00fdch str\u00e1nek, tak\u017ee je lze snadno proch\u00e1zet spolu s adresou URL str\u00e1nky.<\/p>\n<p style=\"user-select: auto;\">Krom\u011b toho je snadn\u00e9 pou\u017e\u00edvat JSON-LD <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-znaceni-schematu-pro-seo\/\">markup<\/a> aby bylo mo\u017en\u00e9 <a href=\"https:\/\/seo.london\/cs\/mistni-obchodni-hovory\/\">zavolejte na<\/a> z obr\u00e1zku <a href=\"https:\/\/seo.london\/cs\/klicova-slova-seo-pro-nemovitosti\/\">vlastnosti<\/a> vyhled\u00e1va\u010d\u016fm, proto\u017ee pom\u00e1h\u00e1 poskytovat v\u00edce atribut\u016f ne\u017e mapa str\u00e1nek s obr\u00e1zky XML.<\/p>\n<p style=\"user-select: auto;\">Z tohoto d\u016fvodu je mapa str\u00e1nek s obr\u00e1zky XML pro v\u011bt\u0161inu webov\u00fdch str\u00e1nek zbyte\u010dn\u00e1. P\u0159id\u00e1n\u00edm obr\u00e1zkov\u00e9 mapy str\u00e1nek pouze pl\u00fdtv\u00e1te datov\u00fdm tokem. <a href=\"https:\/\/seo.london\/cs\/optimalizace-rozpoctu-pro-prochazeni-seo\/\">rozpo\u010det na prol\u00e9z\u00e1n\u00ed<\/a>.<\/p>\n<p style=\"user-select: auto;\">Jednou z v\u00fdjimek, kter\u00e1 s t\u00edm souvis\u00ed, je to, \u017ee obr\u00e1zky pom\u00e1haj\u00ed p\u0159i \u0159\u00edzen\u00ed <a href=\"https:\/\/seo.london\/cs\/proc-se-moje-firma-nezobrazuje-na-mapach-google\/\">podnik\u00e1n\u00ed<\/a> jako je e-commerce nebo skladov\u00e9 z\u00e1soby <a href=\"https:\/\/seo.london\/cs\/seo-pro-fotografy\/\">foto<\/a> webov\u00e9 str\u00e1nky, kter\u00e9 pom\u00e1haj\u00ed z\u00edskat <a href=\"https:\/\/seo.london\/cs\/seo-pro-produktove-stranky-elektronickeho-obchodu\/\">str\u00e1nka produktu<\/a> sezen\u00ed z <a href=\"https:\/\/seo.london\/cs\/google-neindexuje-obrazky\/\">Obr\u00e1zek Google<\/a> Vyhled\u00e1v\u00e1n\u00ed.<\/p>\n<p style=\"user-select: auto;\">Mus\u00edte si uv\u011bdomit, \u017ee obr\u00e1zky, kter\u00e9 pou\u017e\u00edv\u00e1te, nemus\u00ed m\u00edt stejnou podobu. <a href=\"https:\/\/seo.london\/cs\/jak-ziskat-vice-odkazujicich-domen\/\">dom\u00e9ny<\/a> jako va\u0161e webov\u00e9 str\u00e1nky. Krom\u011b toho m\u016f\u017eete tak\u00e9 pou\u017e\u00edt CDN, jak je ov\u011b\u0159eno v dokumentu <a href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/\">Konzola pro vyhled\u00e1v\u00e1n\u00ed<\/a>.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"video-sitemap\"><\/span>Mapa str\u00e1nek videa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Pokud je pro va\u0161e podnik\u00e1n\u00ed z\u00e1sadn\u00ed pou\u017e\u00edv\u00e1n\u00ed vide\u00ed, m\u016f\u017eete krom\u011b obr\u00e1zk\u016f odeslat i XML. <a href=\"https:\/\/seo.london\/cs\/jsou-videa-dobra-pro-seo\/\">video<\/a> mapa str\u00e1nek. Pokud tomu tak nen\u00ed, pak mapa str\u00e1nek s videem prost\u011b nen\u00ed nutn\u00e1.<\/p>\n<p style=\"user-select: auto;\">Jednou z v\u011bc\u00ed, kterou je t\u0159eba m\u00edt na pam\u011bti, je ulo\u017een\u00ed proch\u00e1zen\u00ed str\u00e1nek. <a href=\"https:\/\/seo.london\/cs\/jak-delat-seo-s-rozpoctem-pro-stranky-s-obsahem\/\">rozpo\u010det<\/a> do kter\u00e9ho se chyst\u00e1te video vlo\u017eit, a ujist\u011bte se, \u017ee pro v\u0161echna videa pou\u017e\u00edv\u00e1te zna\u010dku.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"google-news-sitemap\"><\/span>Mapa str\u00e1nek Google News<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Str\u00e1nky, kter\u00e9 jsou zaregistrov\u00e1ny u <a style=\"user-select: auto;\" href=\"https:\/\/news.google.com\/topstories?hl=en-IN&amp;gl=IN&amp;ceid=IN:en\">Zpr\u00e1vy Google<\/a> pou\u017e\u00edvat tuto mapu str\u00e1nek. V p\u0159\u00edpad\u011b, \u017ee se chyst\u00e1te zahrnout <a href=\"https:\/\/seo.london\/cs\/jak-psat-clanky-optimalizovane-pro-seo\/\">\u010dl\u00e1nky<\/a> publikovan\u00fdch v minulosti, kter\u00e9 maj\u00ed limit a\u017e 1 000 adres URL na jednu mapu webu, pak ji m\u016f\u017eete aktualizovat o nov\u00e9 \u010dl\u00e1nky, jakmile budou publikov\u00e1ny.<\/p>\n<p style=\"user-select: auto;\">Mapy str\u00e1nek Google News v rozporu s online doporu\u010den\u00edmi nepodporuj\u00ed obr\u00e1zkov\u00e9 adresy URL. Google doporu\u010duje pou\u017e\u00edvat og: image nebo <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-schema-pro-seo\/\">sch\u00e9ma<\/a>.org obr\u00e1zek pro zad\u00e1n\u00ed miniatury \u010dl\u00e1nku pro Zpr\u00e1vy Google<strong style=\"user-select: auto;\">.<\/strong><\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"mobile-sitemap\"><\/span>Mobiln\u00ed mapa str\u00e1nek<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">U v\u011bt\u0161iny webov\u00fdch str\u00e1nek nen\u00ed nutn\u00e9 pou\u017e\u00edvat mobiln\u00ed mapu str\u00e1nek. Je to proto, \u017ee mobiln\u00ed mapy str\u00e1nek jsou ur\u010deny pro str\u00e1nky s funkcemi pro telefony a pro v\u011bt\u0161inu webov\u00fdch str\u00e1nek nejsou vy\u017eadov\u00e1ny. Tak\u00e9 nejsou kompatibiln\u00ed s chytr\u00fdmi telefony.<\/p>\n<p style=\"user-select: auto;\">Proto se nedoporu\u010duje pou\u017e\u00edvat mobiln\u00ed mapu webu, pokud nem\u00e1te jedine\u010dn\u00e9 adresy URL ur\u010den\u00e9 pro. <a href=\"https:\/\/seo.london\/cs\/jak-ziskat-doporuceny-uryvek\/\">p\u0159edstaven\u00ed<\/a> telefony.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"html-sitemap\"><\/span>Mapa str\u00e1nek HTML<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\"><a style=\"user-select: auto;\" href=\"https:\/\/www.xml-sitemaps.com\/html-sitemap.html\">Mapy str\u00e1nek HTML<\/a> jsou v podstat\u011b ur\u010deny k tomu, aby pom\u00e1haly lidem naj\u00edt obsah.<\/p>\n<p style=\"user-select: auto;\">Jednou z ot\u00e1zek, kter\u00e9 \u010dasto pron\u00e1sleduj\u00ed u\u017eivatele, je, zda pot\u0159ebuj\u00ed HTML mapu str\u00e1nek pro zaji\u0161t\u011bn\u00ed lep\u0161\u00edho u\u017eivatelsk\u00e9ho prost\u0159ed\u00ed. <a href=\"https:\/\/seo.london\/cs\/co-jsou-signaly-zkusenosti-se-strankami\/\">zku\u0161enosti<\/a> a m\u00edt dob\u0159e zpracovan\u00e9 <a href=\"https:\/\/seo.london\/cs\/mel-bych-pouzivat-atribut-nofollow-pro-interni-odkazy\/\">intern\u00ed odkazy<\/a>.<\/p>\n<p style=\"user-select: auto;\">Je t\u0159eba zkontrolovat po\u010det zobrazen\u00ed str\u00e1nek na map\u011b webu HTML pomoc\u00ed slu\u017eby Google. <a href=\"https:\/\/seo.london\/cs\/jak-zlepsit-vyhledavani-pomoci-google-analytics\/\">Analytika<\/a>. Pokud jsou n\u00edzk\u00e9, znamen\u00e1 to, \u017ee m\u016f\u017eete zlep\u0161it navigaci na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch.<\/p>\n<p style=\"user-select: auto;\">Tyto mapy str\u00e1nek jsou propojeny pomoc\u00ed z\u00e1pat\u00ed webov\u00fdch str\u00e1nek a zab\u00edraj\u00ed <a href=\"https:\/\/seo.london\/cs\/propojeni-vlastniho-kapitalu\/\">propojen\u00ed vlastn\u00edho kapit\u00e1lu<\/a> z ka\u017ed\u00e9 str\u00e1nky va\u0161eho webu.<\/p>\n<p style=\"user-select: auto;\">Z\u00e1le\u017e\u00ed pouze na v\u00e1s, zda chcete vyu\u017e\u00edt odkazov\u00e9 equity, nebo zda chcete zahrnout HTML mapu webu.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"dynamic-sitemap\"><\/span>Dynamick\u00e1 mapa str\u00e1nek<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Statick\u00e9 mapy str\u00e1nek lze snadno vytvo\u0159it pomoc\u00ed online n\u00e1stroj\u016f, jako je Screaming Frog.<\/p>\n<p style=\"user-select: auto;\">Jedn\u00edm z hlavn\u00edch probl\u00e9m\u016f t\u011bchto map str\u00e1nek je v\u0161ak to, \u017ee jakmile si <a href=\"https:\/\/seo.london\/cs\/odstraneni-url-z-indexu-googlu-pomoci-vyhledavaci-konzole\/\">odstranit<\/a> nebo vytvo\u0159it str\u00e1nku, mapa str\u00e1nek se stane neaktu\u00e1ln\u00ed. I kdy\u017e se pokus\u00edte obsah upravit, mapa str\u00e1nek se automaticky neaktualizuje pomoc\u00ed zna\u010dky lastmod.<\/p>\n<p style=\"user-select: auto;\">Pokud tedy nem\u016f\u017eete ru\u010dn\u011b vytv\u00e1\u0159et a nahr\u00e1vat mapy str\u00e1nek pro ka\u017edou zm\u011bnu, je lep\u0161\u00ed se statick\u00fdm map\u00e1m str\u00e1nek vyhnout.<\/p>\n<p style=\"user-select: auto;\">Dynamick\u00e9 mapy str\u00e1nek XML m\u016f\u017eete snadno automaticky aktualizovat pomoc\u00ed sv\u00e9ho serveru a odr\u00e1\u017eet p\u0159\u00edslu\u0161n\u00e9 zm\u011bny na webov\u00fdch str\u00e1nk\u00e1ch, jakmile nastanou.<\/p>\n<p style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Vytvo\u0159en\u00ed dynamick\u00e9 mapy str\u00e1nek XML:<\/strong><\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\">V\u00fdvoj\u00e1\u0159 bude muset nak\u00f3dovat vlastn\u00ed skript a poskytnout pro n\u011bj jasn\u00e9 specifikace.<\/li>\n<li style=\"user-select: auto;\">Bude vy\u017eadov\u00e1n n\u00e1stroj pro generov\u00e1n\u00ed dynamick\u00e9 mapy webu<\/li>\n<li style=\"user-select: auto;\">Nainstalujte z\u00e1suvn\u00fd modul pro <a href=\"https:\/\/seo.london\/cs\/jak-delat-onpage-seo-ve-wordpressu\/\">CMS<\/a> pou\u017e\u00edv\u00e1te<\/li>\n<\/ul>\n<p style=\"user-select: auto;\"><a style=\"user-select: auto;\" href=\"https:\/\/aioseo.com\/docs\/what-is-a-dynamically-generated-sitemap-and-why-is-it-better-to-use\/\">Dynamick\u00e9 mapy str\u00e1nek XML<\/a> a mapa str\u00e1nek jsou jedny z nejlep\u0161\u00edch postup\u016f, kter\u00e9 se pou\u017e\u00edvaj\u00ed v sou\u010dasn\u00e9 dob\u011b, a nikoliv HTML nebo mobiln\u00ed mapy str\u00e1nek.<\/p>\n<p style=\"user-select: auto;\">Doporu\u010dujeme pou\u017e\u00edvat mapy str\u00e1nek s videem, obr\u00e1zky a slu\u017ebou Google News pouze v p\u0159\u00edpad\u011b, \u017ee se zlep\u0161\u00ed indexace t\u011bchto str\u00e1nek. <a href=\"https:\/\/seo.london\/cs\/10-nejlepsich-typu-psani-obsahu-v-seo-pro-maximalni-dopad\/\">typy obsahu<\/a> pom\u00e1hat p\u0159i \u0159\u00edzen\u00ed va\u0161ich kl\u00ed\u010dov\u00fdch ukazatel\u016f v\u00fdkonnosti.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"indexation-optimization-of-the-xml-sitemaps\"><\/span>Optimalizace indexace map str\u00e1nek XML<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Pokud chcete \u0159\u00eddit kl\u00ed\u010dov\u00e9 ukazatele v\u00fdkonnosti SEO, m\u011bli byste do map str\u00e1nek XML zahrnout str\u00e1nky, kter\u00e9 maj\u00ed relevantn\u00ed SEO.<\/p>\n<p style=\"user-select: auto;\">Mapa str\u00e1nek XML obsahuje seznam str\u00e1nek, kter\u00e9 je t\u0159eba proch\u00e1zet, nikoli v\u0161echny str\u00e1nky va\u0161eho webu.<\/p>\n<p style=\"user-select: auto;\">Pot\u00e9 se na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch objev\u00ed vyhled\u00e1vac\u00ed pavouk a uvede po\u010det str\u00e1nek, kter\u00e9 bude proch\u00e1zet. Pot\u00e9 v map\u011b str\u00e1nek XML ozna\u010d\u00ed v\u011bci, kter\u00e9 je t\u0159eba pova\u017eovat za d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e ty, kter\u00e9 v map\u011b str\u00e1nek nejsou blokov\u00e1ny.<\/p>\n<p style=\"user-select: auto;\">T\u00edmto zp\u016fsobem d\u00e1v\u00e1te vyhled\u00e1va\u010d\u016fm najevo, \u017ee se chcete zam\u011b\u0159it zejm\u00e9na na ur\u010dit\u00e9 adresy URL. D\u00edky tomu se tak\u00e9 zefektivn\u00ed v\u00e1\u0161 rozpo\u010det na proch\u00e1zen\u00ed.<\/p>\n<p style=\"user-select: auto;\">Pouh\u00fdm pou\u017eit\u00edm str\u00e1nek relevantn\u00edch pro SEO umo\u017en\u00edte vyhled\u00e1va\u010d\u016fm efektivn\u011bj\u0161\u00ed proch\u00e1zen\u00ed webu a vyu\u017eijete v\u00fdhod lep\u0161\u00ed indexace.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"measures-you-need-to-take-to-perfect-sitemap-xml-for-seo\"><\/span>Opat\u0159en\u00ed, kter\u00e1 je t\u0159eba p\u0159ijmout pro zdokonalen\u00ed mapy str\u00e1nek XML pro SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"use-plugins-tools-that-generates-sitemap-automatically\"><\/span>Pou\u017eit\u00ed plugin\u016f a n\u00e1stroj\u016f, kter\u00e9 automaticky generuj\u00ed mapu webu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Vytvo\u0159en\u00ed mapy webu je snadn\u00e9, pokud m\u00e1te k dispozici spr\u00e1vnou sadu n\u00e1stroj\u016f, jako je nap\u0159. <a href=\"https:\/\/seo.london\/cs\/seo-audit\/\">audit<\/a> software, kter\u00fd je vybaven vestav\u011bn\u00fdm gener\u00e1torem XML Sitemap nebo velmi pou\u017e\u00edvan\u00fdmi z\u00e1suvn\u00fdmi moduly.<\/p>\n<p style=\"user-select: auto;\">Dokonce i webov\u00e9 str\u00e1nky vytvo\u0159en\u00e9 v <a href=\"https:\/\/seo.london\/cs\/jsou-wordpress-stranky-dobre-pro-seo\/\">WordPress<\/a> kter\u00e9 pou\u017e\u00edvaj\u00ed <a href=\"https:\/\/seo.london\/cs\/co-je-plugin-yoast-seo-ve-wordpressu\/\">Yoast<\/a> SEO m\u016f\u017ee v z\u00e1suvn\u00e9m modulu povolit XML Sitemaps.<\/p>\n<p style=\"user-select: auto;\">Dal\u0161\u00edm zp\u016fsobem, jak nastavit mapu str\u00e1nek, je postupovat podle k\u00f3du <a href=\"https:\/\/seo.london\/cs\/format-a-struktura-clanku\/\">struktura<\/a> mapy str\u00e1nek XML.<\/p>\n<p style=\"user-select: auto;\">Z technick\u00e9ho hlediska nen\u00ed nutn\u00e9, aby mapa str\u00e1nek byla ve form\u00e1tu XML - sta\u010d\u00ed textov\u00fd soubor s nov\u00fdm \u0159\u00e1dkem, kter\u00fd odd\u011bluje jednotliv\u00e9 adresy URL.<\/p>\n<p style=\"user-select: auto;\">Pokud pl\u00e1nujete implementovat atribut hreflang, budete muset vygenerovat celou mapu webu XML, abyste mohli sn\u00e1ze za\u010d\u00edt pracovat.<\/p>\n<p style=\"user-select: auto;\">M\u016f\u017eete se tak\u00e9 pod\u00edvat na Google nebo <a href=\"https:\/\/seo.london\/cs\/webove-stranky-nejsou-indexovany-ve-vyhledavani-bings\/\">Bing<\/a> na str\u00e1nk\u00e1ch, kde najdete dal\u0161\u00ed informace o zp\u016fsobech automatick\u00e9ho nastaven\u00ed mapy str\u00e1nek.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"submit-the-sitemap-to-google\"><\/span>Odesl\u00e1n\u00ed mapy str\u00e1nek spole\u010dnosti Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">P\u0159ejd\u011bte na <a href=\"https:\/\/seo.london\/cs\/rozdil-mezi-sluzbou-google-analytics-a-google-search-console\/\">Konzola Google pro vyhled\u00e1v\u00e1n\u00ed<\/a> a klikn\u011bte na mo\u017enost Proch\u00e1zen\u00ed &gt; Mapy str\u00e1nek &gt; P\u0159idat testovac\u00ed mapu str\u00e1nek a ode\u0161lete mapu str\u00e1nek spole\u010dnosti Google.<\/p>\n<p style=\"user-select: auto;\">M\u016f\u017eete otestovat mapu webu a zobrazit v\u00fdsledky, abyste zjistili chyby a mohli zabr\u00e1nit kl\u00ed\u010dov\u00fdm chyb\u00e1m. <a href=\"https:\/\/seo.london\/cs\/co-jsou-vstupni-stranky-a-proc-jsou-dulezite\/\">vstupn\u00ed str\u00e1nky<\/a> z indexov\u00e1n\u00ed p\u0159ed odesl\u00e1n\u00edm mapy str\u00e1nek<\/p>\n<p style=\"user-select: auto;\">Mus\u00edte se ujistit, \u017ee po\u010det indexovan\u00fdch str\u00e1nek je stejn\u00fd jako po\u010det odeslan\u00fdch str\u00e1nek.<\/p>\n<p style=\"user-select: auto;\">Odesl\u00e1n\u00edm mapy str\u00e1nek sd\u011bl\u00edte spole\u010dnosti Google, aby zv\u00e1\u017eila kvalitn\u00ed str\u00e1nky, kter\u00e9 je t\u0159eba indexovat, ale nezaru\u010d\u00edte, \u017ee tyto str\u00e1nky budou indexov\u00e1ny.<\/p>\n<p style=\"user-select: auto;\">Odesl\u00e1n\u00edm mapy webu budete moci<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\">Pomozte Googlu pochopit zp\u016fsob, jak\u00fdm jsou webov\u00e9 str\u00e1nky uspo\u0159\u00e1d\u00e1ny.<\/li>\n<li style=\"user-select: auto;\">Odhalte chyby, kter\u00e9 lze opravit, abyste zajistili spr\u00e1vn\u00e9 indexov\u00e1n\u00ed str\u00e1nek.<\/li>\n<\/ul>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"give-priority-to-high-quality-pages-in-your-sitemap\"><\/span>Up\u0159ednostn\u011bte v map\u011b str\u00e1nek vysoce kvalitn\u00ed str\u00e1nky<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Celkov\u00e1 kvalita webu je kl\u00ed\u010dov\u00fdm faktorem, pokud jde o hodnocen\u00ed str\u00e1nek.<\/p>\n<p style=\"user-select: auto;\">Pokud va\u0161e mapa str\u00e1nek sm\u011b\u0159uje <a href=\"https:\/\/seo.london\/cs\/jak-blokovat-roboty-pomoci-robots-txt\/\">boty<\/a> na str\u00e1nky s n\u00edzkou kvalitou, mohou si vyhled\u00e1va\u010de vylo\u017eit, \u017ee lid\u00e9 budou cht\u00edt nav\u0161t\u00edvit tyto str\u00e1nky webu lid\u00e9 - i kdy\u017e jsou tyto str\u00e1nky pro v\u00e1\u0161 web d\u016fle\u017eit\u00e9, nap\u0159\u00edklad p\u0159ihla\u0161ovac\u00ed str\u00e1nky.<\/p>\n<p style=\"user-select: auto;\">M\u00edsto toho byste m\u011bli rad\u011bji <a href=\"https:\/\/seo.london\/cs\/prime-vs-organicke-vyhledavani\/\">p\u0159\u00edmo<\/a> bot\u016f na str\u00e1nky s vysokou prioritou na va\u0161em webu. Tyto str\u00e1nky mus\u00ed:<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\">Bu\u010fte vysoce optimalizovan\u00ed.<\/li>\n<li style=\"user-select: auto;\">Obsahuje obr\u00e1zky a videa.<\/li>\n<li style=\"user-select: auto;\">Obsahuj\u00ed jedine\u010dn\u00fd obsah.<\/li>\n<li style=\"user-select: auto;\">Umo\u017enit zapojen\u00ed u\u017eivatel\u016f prost\u0159ednictv\u00edm <a href=\"https:\/\/seo.london\/cs\/mistni-seo-recenze\/\">recenze<\/a> a koment\u00e1\u0159e.<\/li>\n<\/ul>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"avoid-problems-related-to-indexation\"><\/span>Vyhn\u011bte se probl\u00e9m\u016fm spojen\u00fdm s indexac\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Slu\u017eba Google Search Console m\u016f\u017ee zp\u016fsobit probl\u00e9my, pokud neindexuje webov\u00e9 str\u00e1nky a nazna\u010duje, \u017ee se str\u00e1nky mohou st\u00e1t problematick\u00fdmi.<\/p>\n<p style=\"user-select: auto;\">Nap\u0159\u00edklad pokud p\u0159edkl\u00e1d\u00e1te 20 000 str\u00e1nek a pou\u017eijete pouze 15 000 str\u00e1nek pro. <a href=\"https:\/\/seo.london\/cs\/jak-primet-google-aby-rychleji-indexoval-vase-stranky\/\">indexov\u00e1n\u00ed<\/a>, nedostanete \u017e\u00e1dn\u00e9 upozorn\u011bn\u00ed, \u017ee existuje 5000 \"probl\u00e9mov\u00fdch str\u00e1nek\".<\/p>\n<p style=\"user-select: auto;\">Jedn\u00e1 se o b\u011b\u017en\u00fd probl\u00e9m v\u011bt\u0161iny webov\u00fdch str\u00e1nek elektronick\u00fdch obchod\u016f, kter\u00e9 obsahuj\u00ed v\u00edce str\u00e1nek pro podobn\u00e9 produkty.<\/p>\n<p style=\"user-select: auto;\">Doporu\u010dujeme rozd\u011blit str\u00e1nky specifick\u00e9 pro dan\u00fd produkt do v\u00edce map str\u00e1nek XML a otestovat ka\u017edou z nich.<\/p>\n<p style=\"user-select: auto;\">Doporu\u010dujeme vytv\u00e1\u0159et mapy str\u00e1nek potvrzuj\u00edc\u00ed hypot\u00e9zy, nap\u0159\u00edklad \"str\u00e1nky bez obr\u00e1zk\u016f produkt\u016f se neindexuj\u00ed\" nebo \"str\u00e1nky, kter\u00e9 nemaj\u00ed jedine\u010dnou kopii, se neindexuj\u00ed\".<\/p>\n<p style=\"user-select: auto;\">Jakmile izolujete hlavn\u00ed probl\u00e9my, m\u016f\u017eete je bu\u010f opravit, nebo nastavit str\u00e1nky na \"noindex\", aby neovliv\u0148ovaly celkovou kvalitu va\u0161eho webu.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"include-the-canonical-versions-of-urls-in-the-sitemap\"><\/span>Zahrnut\u00ed kanonick\u00fdch verz\u00ed adres URL do mapy webu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Pokud m\u00e1 v\u00e1\u0161 web n\u011bkolik str\u00e1nek, kter\u00e9 se t\u00e9m\u011b\u0159 podobaj\u00ed str\u00e1nk\u00e1m produktu, doporu\u010dujeme pou\u017e\u00edt zna\u010dku \"link rel=canonical\", aby Google pochopil, kter\u00e1 str\u00e1nka je \"hlavn\u00ed\", kterou m\u00e1 indexovat a proch\u00e1zet.<\/p>\n<p style=\"user-select: auto;\">Boti sn\u00e1ze objev\u00ed kl\u00ed\u010dov\u00e9 str\u00e1nky, pokud do nich nezahrnete str\u00e1nky obsahuj\u00edc\u00ed <a href=\"https:\/\/seo.london\/cs\/kanonicke-url\/\">kanonick\u00e9<\/a> adresy URL, kter\u00e9 odkazuj\u00ed na jin\u00e9 str\u00e1nky.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"avoid-using-robotstxt-whenever-possible\"><\/span>Vyhn\u011bte se pou\u017e\u00edv\u00e1n\u00ed souboru Robots.txt, kdykoli je to mo\u017en\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Pokud nechcete pou\u017e\u00edt indexovanou str\u00e1nku, m\u016f\u017eete obvykle pou\u017e\u00edt p\u0159\u00edkaz <a href=\"https:\/\/seo.london\/cs\/meta-description-title-tag-h1-na-strance-kontaktu\/\">meta<\/a> robots \"noindex, follow\" tag.<\/p>\n<p style=\"user-select: auto;\">Pomoc\u00ed tohoto tagu m\u016f\u017eete zabr\u00e1nit indexov\u00e1n\u00ed str\u00e1nky spole\u010dnost\u00ed Google, ale zachovat hodnotu va\u0161ich odkaz\u016f. To je u\u017eite\u010dn\u00e9 zejm\u00e9na pro u\u017eitkov\u00e9 str\u00e1nky, kter\u00e9 maj\u00ed pro v\u00e1\u0161 web vysokou prioritu.<\/p>\n<p style=\"user-select: auto;\">Soubor robots.txt pou\u017e\u00edvejte k blokov\u00e1n\u00ed str\u00e1nek pouze tehdy, kdy\u017e m\u00e1te n\u00edzk\u00fd rozpo\u010det na proch\u00e1zen\u00ed.<\/p>\n<p style=\"user-select: auto;\">Pokud vid\u00edte, \u017ee Google indexuje a znovu proch\u00e1z\u00ed str\u00e1nky s n\u00edzkou prioritou na \u00fakor hlavn\u00edch str\u00e1nek, je lep\u0161\u00ed pou\u017e\u00edt soubor robots.txt.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"create-dynamic-sitemaps-for-larger-websites\"><\/span>Vytv\u00e1\u0159en\u00ed dynamick\u00fdch map str\u00e1nek pro v\u011bt\u0161\u00ed webov\u00e9 str\u00e1nky<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Na velk\u00fdch webov\u00fdch str\u00e1nk\u00e1ch m\u016f\u017ee b\u00fdt obt\u00ed\u017en\u00e9 udr\u017eet krok se v\u0161emi metarobotiky.<\/p>\n<p style=\"user-select: auto;\">M\u00edsto toho m\u016f\u017eete nastavit pravidla, kter\u00e1 ur\u010duj\u00ed, kdy bude str\u00e1nka za\u0159azena do mapy str\u00e1nek XML nebo kdy bude zm\u011bn\u011bna ze stavu \"noindex\" na \"index, follow\".<\/p>\n<p style=\"user-select: auto;\">Podrobn\u00e9 pokyny jsou k dispozici na str\u00e1nk\u00e1ch <a href=\"https:\/\/seo.london\/cs\/jak-vyhledavat-a-vytvaret-obsah-ktery-se-umistuje-ve-vyhledavacich\/\">rozv\u00edjet<\/a> dynamickou mapu str\u00e1nek zalo\u017eenou na XML, ale tento krok m\u016f\u017eete p\u0159esko\u010dit a pou\u017e\u00edt n\u00e1stroj, kter\u00fd je zodpov\u011bdn\u00fd za generov\u00e1n\u00ed dynamick\u00fdch map str\u00e1nek, abyste v\u0161e rychle rozjeli.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"use-rssatom-feeds-xml-sitemaps\"><\/span>Pou\u017e\u00edv\u00e1n\u00ed kan\u00e1l\u016f RSS\/Atom a map str\u00e1nek XML<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">RSS\/Atom <a href=\"https:\/\/seo.london\/cs\/syndikace-obsahu-jako-marketingova-strategie\/\">krmiva<\/a> zas\u00edlat vyhled\u00e1va\u010d\u016fm ozn\u00e1men\u00ed, kdy\u017e chcete aktualizovat str\u00e1nku nebo p\u0159idat nov\u00fd obsah na sv\u00e9 webov\u00e9 str\u00e1nky.<\/p>\n<p style=\"user-select: auto;\">Spole\u010dnost Google doporu\u010duje pou\u017e\u00edvat kan\u00e1ly RSS\/Atom i mapy str\u00e1nek, aby vyhled\u00e1va\u010de mohly ur\u010dit, kter\u00e9 str\u00e1nky je t\u0159eba aktualizovat a indexovat.<\/p>\n<p style=\"user-select: auto;\">P\u0159id\u00e1n\u00edm ned\u00e1vno aktualizovan\u00e9ho obsahu do kan\u00e1l\u016f RSS\/Atom usnadn\u00edte n\u00e1v\u0161t\u011bvn\u00edk\u016fm vyhled\u00e1v\u00e1n\u00ed nov\u00e9ho obsahu pro oba vyhled\u00e1va\u010de.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"modify-the-pages-for-substantial-changes\"><\/span>\u00daprava str\u00e1nek pro podstatn\u00e9 zm\u011bny<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Je lep\u0161\u00ed se vyhnout tomu, abyste vyhled\u00e1va\u010de p\u0159im\u011bli k op\u011btovn\u00e9mu indexov\u00e1n\u00ed str\u00e1nek t\u00edm, \u017ee aktualizujete \u010das modifikace str\u00e1nek, ani\u017e byste provedli n\u011bjak\u00e9 z\u00e1sadn\u00ed zm\u011bny.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"avoid-using-%e2%80%98noindex-urls-in-your-sitemap\"><\/span>Vyhn\u011bte se pou\u017e\u00edv\u00e1n\u00ed adres URL se z\u00e1kazem indexov\u00e1n\u00ed v map\u011b str\u00e1nek<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Vzhledem k promarn\u011bn\u00e9mu rozpo\u010dtu na proch\u00e1zen\u00ed, pokud roboti vyhled\u00e1va\u010d\u016f nemohou indexovat n\u011bkter\u00e9 str\u00e1nky, nem\u00e1 smysl je do mapy str\u00e1nek implementovat.<\/p>\n<p style=\"user-select: auto;\">Pokud va\u0161e mapa str\u00e1nek obsahuje \"noindex\" a blokovan\u00e9 str\u00e1nky, znamen\u00e1 to, \u017ee spole\u010dnosti Google \u0159\u00edk\u00e1te, \u017ee je d\u016fle\u017eit\u00e9 indexovat danou str\u00e1nku a \u017ee tuto str\u00e1nku nesm\u00edte indexovat.<\/p>\n<p style=\"user-select: auto;\">Hlavn\u00edm probl\u00e9mem je v tomto ohledu nedostate\u010dn\u00e1 konzistence.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"priority-settings-should-not-be-given-too-much-importance\"><\/span>Nastaven\u00ed priorit by nem\u011blo m\u00edt p\u0159\u00edli\u0161 velk\u00fd v\u00fdznam<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Sloupec \"Priorita\" je k dispozici pro n\u011bkter\u00e9 mapy str\u00e1nek, kter\u00e9 uv\u00e1d\u011bj\u00ed, kter\u00e9 str\u00e1nky maj\u00ed vysokou prioritu.<\/p>\n<p style=\"user-select: auto;\">N\u011bkolik lid\u00ed je v\u0161ak st\u00e1le skeptick\u00fdch ohledn\u011b toho, zda tato funkce skute\u010dn\u011b funguje, nebo ne.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"use-a-smaller-sitemap\"><\/span>Pou\u017eit\u00ed men\u0161\u00ed mapy webu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Men\u0161\u00ed mapa webu znamen\u00e1, \u017ee m\u00e9n\u011b zat\u011b\u017eujete sv\u016fj server.<\/p>\n<p style=\"user-select: auto;\">Ned\u00e1vno Google i Bing zv\u00fd\u0161ily velikost p\u0159ijateln\u00fdch soubor\u016f mapy str\u00e1nek z 50 000 adres URL na jednu mapu str\u00e1nek a z 10 MB na 50 MB.<\/p>\n<p style=\"user-select: auto;\">P\u0159esto\u017ee tyto velikosti jsou pro v\u011bt\u0161inu web\u016f dosta\u010duj\u00edc\u00ed, n\u011bkte\u0159\u00ed webmaste\u0159i budou muset str\u00e1nky rozd\u011blit do dvou nebo v\u00edce map str\u00e1nek.<\/p>\n<p style=\"user-select: auto;\">Pokud nap\u0159\u00edklad provozujete internetov\u00fd obchod, kter\u00fd m\u00e1 200 000 str\u00e1nek, budete muset vytvo\u0159it p\u011bt samostatn\u00fdch map str\u00e1nek, abyste mohli v\u0161e spravovat.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"dont-create-a-sitemap-if-that-is-not-required\"><\/span>Nevytv\u00e1\u0159ejte mapu str\u00e1nek, pokud to nen\u00ed nutn\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Nen\u00ed nutn\u00e9, aby ka\u017ed\u00fd web vy\u017eadoval mapu str\u00e1nek.<\/p>\n<p style=\"user-select: auto;\">Pro Google je snadn\u00e9 tyto str\u00e1nky naj\u00edt a pom\u011brn\u011b p\u0159esn\u011b indexovat. Pouh\u00fdm pou\u017eit\u00edm mapy str\u00e1nek nav\u00edc nebudete schopni p\u0159in\u00e9st velkou hodnotu SEO.<\/p>\n<p style=\"user-select: auto;\">V p\u0159\u00edpad\u011b, \u017ee vytv\u00e1\u0159\u00edte webovou str\u00e1nku s jednou str\u00e1nkou, webovou str\u00e1nku s portfoliem nebo dokonce webovou str\u00e1nku organizace, u kter\u00e9 nepot\u0159ebujete pravidelnou aktualizaci, pak se m\u016f\u017eete vyhnout pou\u017eit\u00ed mapy str\u00e1nek.<\/p>\n<p style=\"user-select: auto;\">Pokud v\u0161ak pravideln\u011b publikujete \u010derstv\u00fd obsah a chcete, aby byl co nejd\u0159\u00edve indexov\u00e1n, nebo pokud m\u00e1 v\u00e1\u0161 web stovky tis\u00edc str\u00e1nek, jako nap\u0159\u00edklad web elektronick\u00e9ho obchodu, m\u016f\u017eete pou\u017e\u00edt mapu str\u00e1nek a poskytnout informace p\u0159\u00edmo spole\u010dnosti Google.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"xml-sitemap-best-practice-checklist\"><\/span>Kontroln\u00ed seznam osv\u011bd\u010den\u00fdch postup\u016f XML Sitemap<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"user-select: auto;\">Ujist\u011bte se, \u017ee investujete sv\u016fj \u010das do n\u00e1cviku n\u00e1sleduj\u00edc\u00edch \u010dinnost\u00ed:<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\">Pou\u017eit\u00ed zna\u010dek hreflang v map\u00e1ch str\u00e1nek XML<\/li>\n<li style=\"user-select: auto;\">Pou\u017eit\u00ed zna\u010dek  a<\/li>\n<li style=\"user-select: auto;\">Pou\u017eit\u00ed gzip ke komprimaci soubor\u016f mapy webu<\/li>\n<li style=\"user-select: auto;\">Pou\u017eit\u00ed indexov\u00e9ho souboru mapy webu<\/li>\n<li style=\"user-select: auto;\">Pou\u017e\u00edvejte mapy str\u00e1nek s videem, obr\u00e1zky a zpr\u00e1vami Google, pokud m\u016f\u017eete zajistit, \u017ee indexace bude \u0159\u00eddit va\u0161e kl\u00ed\u010dov\u00e9 ukazatele v\u00fdkonnosti.<\/li>\n<li style=\"user-select: auto;\">Dynamick\u00e9 generov\u00e1n\u00ed map str\u00e1nek videa XML<\/li>\n<li style=\"user-select: auto;\">Zajist\u011bte, aby adresy URL byly zahrnuty pouze do jedn\u00e9 mapy str\u00e1nek.<\/li>\n<li style=\"user-select: auto;\">Odkaz na adresy URL indexu mapy str\u00e1nek v souboru robots.txt<\/li>\n<li style=\"user-select: auto;\">Odesl\u00e1n\u00ed indexu mapy str\u00e1nek do slu\u017eby Google Search Console a Bing Webmaster Tools<\/li>\n<li style=\"user-select: auto;\">Zahrnut\u00ed pouze str\u00e1nek relevantn\u00edch pro SEO do map str\u00e1nek XML<\/li>\n<li style=\"user-select: auto;\">Pr\u00e1ce na v\u0161ech chyb\u00e1ch a varov\u00e1n\u00edch<\/li>\n<li style=\"user-select: auto;\">Analyzujte nejnov\u011bj\u0161\u00ed <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-google-trend-k-vyhledavani-klicovych-slov\/\">trendy<\/a> a r\u016fzn\u00e9 typy platn\u00fdch str\u00e1nek<\/li>\n<li style=\"user-select: auto;\">V\u00fdpo\u010det po\u010dtu odeslan\u00fdch str\u00e1nek a m\u00edry indexace<\/li>\n<li style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/cs\/mistni-vyhledavani-bez-fyzicke-adresy\/\">Adresa<\/a> p\u0159\u00ed\u010diny vylou\u010den\u00ed p\u0159edlo\u017een\u00fdch str\u00e1nek<\/li>\n<\/ul>\n<p style=\"user-select: auto;\">S t\u011bmito body na pam\u011bti m\u016f\u017eete nyn\u00ed zkontrolovat svou mapu webu a ujistit se, \u017ee jste na spr\u00e1vn\u00e9 adrese. <a href=\"https:\/\/seo.london\/cs\/jak-sledovat-poradi-klicovych-slov\/\">tra\u0165<\/a>.<\/p>\n<p style=\"user-select: auto;\">Shrneme-li to, pak se v\u00e1m d\u00edky t\u011bmto u\u017eite\u010dn\u00fdm technik\u00e1m jist\u011b poda\u0159\u00ed, aby va\u0161e webov\u00e9 str\u00e1nky byly l\u00e9pe vyhledateln\u00e9 a p\u0159\u00edstupn\u00e9 pro u\u017eivatele. D\u00edky tomu budete schopni dlouhodob\u011b zlep\u0161it sv\u00e9 um\u00edst\u011bn\u00ed ve vyhled\u00e1va\u010d\u00edch spolu se zapojen\u00edm u\u017eivatel\u016f.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pro\u010d jsou mapy str\u00e1nek d\u016fle\u017eit\u00e9? Jak\u00e9 webov\u00e9 str\u00e1nky vy\u017eaduj\u00ed mapu str\u00e1nek? Pr\u016fvodce dokonalou strukturou Sitemap XML pro SEO.<\/p>","protected":false},"author":6,"featured_media":12270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-12269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Sitemap - SEO.London by Lukasz Zelezny<\/title>\n<meta name=\"description\" content=\"Guide to perfect Sitemap XML for SEO. What is Sitemap by SEO.London and Lukasz Zelezny. Learn today everything you need about XML sitemaps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Sitemap XML - SEO.London by Lukasz Zelezny\" \/>\n<meta property=\"og:description\" content=\"What makes sitemaps important? What kind of websites requires a sitemap? 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