{"id":12156,"date":"2021-02-24T22:35:26","date_gmt":"2021-02-24T22:35:26","guid":{"rendered":"https:\/\/seolondonstg.wpengine.com\/?p=12156"},"modified":"2022-12-28T11:57:53","modified_gmt":"2022-12-28T11:57:53","slug":"trest-od-spolecnosti-google","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/","title":{"rendered":"Jak se vyhnout trestu Google"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-to-avoid-google-penalty\"><\/span>Jak se vyhnout trestu Google<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#how-to-avoid-google-penalty\" title=\"Jak se vyhnout trestu Google\">Jak se vyhnout trestu Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#avoid-spammy-inbound-links-as-these-can-cause-google-penalty\" title=\"Vyhn\u011bte se nevy\u017e\u00e1dan\u00fdm p\u0159\u00edchoz\u00edm odkaz\u016fm, proto\u017ee mohou zp\u016fsobit trest od spole\u010dnosti Google.\">Vyhn\u011bte se nevy\u017e\u00e1dan\u00fdm p\u0159\u00edchoz\u00edm odkaz\u016fm, proto\u017ee mohou zp\u016fsobit trest od spole\u010dnosti Google.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#stay-away-from-duplicate-content-is-a-way-to-google-penalty\" title=\"Zdr\u017eujte se duplicitn\u00edho obsahu je zp\u016fsob, jak Google Penalty\">Zdr\u017eujte se duplicitn\u00edho obsahu je zp\u016fsob, jak Google Penalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#keyword-stuffing-%e2%80%93-you-may-be-penalized-here-too\" title=\"Vypl\u0148ov\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov - i zde m\u016f\u017eete b\u00fdt penalizov\u00e1ni\">Vypl\u0148ov\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov - i zde m\u016f\u017eete b\u00fdt penalizov\u00e1ni<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#dont-do-outbound-links-to-bad-neighborhoods\" title=\"Ned\u011blejte odchoz\u00ed odkazy do \u0161patn\u00fdch \u010dtvrt\u00ed\">Ned\u011blejte odchoz\u00ed odkazy do \u0161patn\u00fdch \u010dtvrt\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#do-not-use-hidden-content-and-cloaked-links\" title=\"Nepou\u017e\u00edvejte skryt\u00fd obsah a skryt\u00e9 odkazy\">Nepou\u017e\u00edvejte skryt\u00fd obsah a skryt\u00e9 odkazy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#avoid-poor-quality-content-%e2%80%93-one-of-the-way-google-penalty\" title=\"Vyhn\u011bte se nekvalitn\u00edmu obsahu - jeden ze zp\u016fsob\u016f, jak Google trest\u00e1\">Vyhn\u011bte se nekvalitn\u00edmu obsahu - jeden ze zp\u016fsob\u016f, jak Google trest\u00e1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#keep-away-from-malicious-links-and-viruses-may-drive-to-you-google-penalty\" title=\"Chra\u0148te se p\u0159ed \u0161kodliv\u00fdmi odkazy a viry, kter\u00e9 v\u00e1s mohou p\u0159iv\u00e9st k trestu od Googlu.\">Chra\u0148te se p\u0159ed \u0161kodliv\u00fdmi odkazy a viry, kter\u00e9 v\u00e1s mohou p\u0159iv\u00e9st k trestu od Googlu.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#unauthorized-use-of-images\" title=\"Neopr\u00e1vn\u011bn\u00e9 pou\u017eit\u00ed obr\u00e1zk\u016f\">Neopr\u00e1vn\u011bn\u00e9 pou\u017eit\u00ed obr\u00e1zk\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#broken-links-and-algo-google-hit\" title=\"Zlomen\u00e9 odkazy a algo Google hit\">Zlomen\u00e9 odkazy a algo Google hit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#not-being-mobile-friendly-or-amp-ready\" title=\"Nep\u0159ipravenost pro mobiln\u00ed za\u0159\u00edzen\u00ed (nebo AMP ready)\">Nep\u0159ipravenost pro mobiln\u00ed za\u0159\u00edzen\u00ed (nebo AMP ready)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#conclusion-about-how-to-avoid-google-penalty\" title=\"Z\u00e1v\u011br o tom, jak se vyhnout trestu Google\">Z\u00e1v\u011br o tom, jak se vyhnout trestu Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#faq\" title=\"\u010cASTO KLADEN\u00c9 DOTAZY\">\u010cASTO KLADEN\u00c9 DOTAZY<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#does-my-website-have-a-google-penalty\" title=\"M\u00e1 m\u016fj web trest od Googlu?\">M\u00e1 m\u016fj web trest od Googlu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#how-to-check-google-penalty\" title=\"Jak zkontrolovat sankce Google?\">Jak zkontrolovat sankce Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#how-to-remove-google-penalty\" title=\"Jak odstranit sankce Google?\">Jak odstranit sankce Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#what-is-google-penalty-in-seo\" title=\"Co je trest Google v SEO?\">Co je trest Google v SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#what-is-the-paid-link-penalty-in-google\" title=\"Co je to trest za placen\u00e9 odkazy ve slu\u017eb\u011b Google?\">Co je to trest za placen\u00e9 odkazy ve slu\u017eb\u011b Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#am-i-under-a-penalty-in-google\" title=\"Jsem v Googlu potrest\u00e1n?\">Jsem v Googlu potrest\u00e1n?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#can-a-staging-website-cause-a-google-penalty\" title=\"M\u016f\u017ee inscena\u010dn\u00ed webov\u00e1 str\u00e1nka zp\u016fsobit sankci Google?\">M\u016f\u017ee inscena\u010dn\u00ed webov\u00e1 str\u00e1nka zp\u016fsobit sankci Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#do-google-manual-penalties-expire\" title=\"Vypr\u0161\u00ed platnost ru\u010dn\u00edch trest\u016f Google?\">Vypr\u0161\u00ed platnost ru\u010dn\u00edch trest\u016f Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#does-google-give-you-a-penalty-for-mobile-pop-ups\" title=\"Ud\u011bluje v\u00e1m Google pokutu za mobiln\u00ed vyskakovac\u00ed okna?\">Ud\u011bluje v\u00e1m Google pokutu za mobiln\u00ed vyskakovac\u00ed okna?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#what-is-the-algorithm-penalty\" title=\"Jak\u00fd je postih algoritmu?\">Jak\u00fd je postih algoritmu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#what-is-a-manual-penalty\" title=\"Co je to manu\u00e1ln\u00ed trest?\">Co je to manu\u00e1ln\u00ed trest?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#what-is-duplicate-content\" title=\"Co je duplicitn\u00ed obsah?\">Co je duplicitn\u00ed obsah?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#is-there-a-penalty-for-duplicate-content-on-a-website\" title=\"Existuje trest za duplicitn\u00ed obsah na webov\u00fdch str\u00e1nk\u00e1ch?\">Existuje trest za duplicitn\u00ed obsah na webov\u00fdch str\u00e1nk\u00e1ch?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#can-you-duplicate-your-own-content-within-your-own-site\" title=\"M\u016f\u017eete duplikovat vlastn\u00ed obsah v r\u00e1mci vlastn\u00edho webu?\">M\u016f\u017eete duplikovat vlastn\u00ed obsah v r\u00e1mci vlastn\u00edho webu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#what-is-boilerplate-content\" title=\"Co je to \u0161ablonovit\u00fd obsah?\">Co je to \u0161ablonovit\u00fd obsah?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#how-does-google-deal-with-duplicate-product-descriptions-across-multiple-retailer-sites\" title=\"Jak se Google vypo\u0159\u00e1d\u00e1v\u00e1 s duplicitn\u00edmi popisy produkt\u016f na webech v\u00edce prodejc\u016f?\">Jak se Google vypo\u0159\u00e1d\u00e1v\u00e1 s duplicitn\u00edmi popisy produkt\u016f na webech v\u00edce prodejc\u016f?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#is-there-a-google-penalty-for-spun-content\" title=\"Hroz\u00ed spole\u010dnosti Google trest za spunovan\u00fd obsah?\">Hroz\u00ed spole\u010dnosti Google trest za spunovan\u00fd obsah?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#how-does-google-rate-%e2%80%93-copied-and-main-content\" title=\"Jak Google hodnot\u00ed - kop\u00edrovan\u00fd a hlavn\u00ed obsah?\">Jak Google hodnot\u00ed - kop\u00edrovan\u00fd a hlavn\u00ed obsah?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#can-duplicate-content-rank-in-google\" title=\"M\u016f\u017ee se duplicitn\u00ed obsah um\u00edstit v Googlu?\">M\u016f\u017ee se duplicitn\u00ed obsah um\u00edstit v Googlu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#how-does-google-rate-content-deliberately-duplicated-across-domains\" title=\"Jak Google hodnot\u00ed obsah z\u00e1m\u011brn\u011b duplikovan\u00fd na r\u016fzn\u00fdch dom\u00e9n\u00e1ch?\">Jak Google hodnot\u00ed obsah z\u00e1m\u011brn\u011b duplikovan\u00fd na r\u016fzn\u00fdch dom\u00e9n\u00e1ch?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#do-trailing-slashes-cause-duplicate-content-challenges-on-a-website\" title=\"Zp\u016fsobuj\u00ed koncov\u00e9 lom\u00edtko probl\u00e9my s duplicitn\u00edm obsahem na webov\u00fdch str\u00e1nk\u00e1ch?\">Zp\u016fsobuj\u00ed koncov\u00e9 lom\u00edtko probl\u00e9my s duplicitn\u00edm obsahem na webov\u00fdch str\u00e1nk\u00e1ch?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/seo.london\/cs\/trest-od-spolecnosti-google\/#how-to-check-for-duplicate-content-on-a-website\" title=\"Jak zkontrolovat duplicitn\u00ed obsah na webov\u00fdch str\u00e1nk\u00e1ch?\">Jak zkontrolovat duplicitn\u00ed obsah na webov\u00fdch str\u00e1nk\u00e1ch?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">V\u011bt\u0161ina lid\u00ed v\u00ed, \u017ee Google \u0159ad\u00ed webov\u00e9 str\u00e1nky na z\u00e1klad\u011b ur\u010dit\u00fdch faktor\u016f. Mezi tyto faktory pat\u0159\u00ed kvalita <a href=\"https:\/\/seo.london\/cs\/obsah-marketing-seo-sluzby\/\">obsah<\/a>, <a href=\"https:\/\/seo.london\/cs\/ovlivnuje-rychlost-stranky-seo\/\">rychlost str\u00e1nky<\/a>a kompatibilitu s mobiln\u00edmi za\u0159\u00edzen\u00edmi. Krom\u011b pozitivn\u00edch faktor\u016f hodnocen\u00ed existuj\u00ed tak\u00e9 negativn\u00ed faktory hodnocen\u00ed. Jedn\u00e1 se o v\u011bci, kter\u00e9 sn\u00ed\u017e\u00ed pozici webov\u00e9 str\u00e1nky v \u017eeb\u0159\u00ed\u010dku Google. <a href=\"https:\/\/seo.london\/cs\/jak-provadet-pokrocile-vyhledavani-v-googlu\/\">vyhled\u00e1v\u00e1n\u00ed<\/a> str\u00e1nky s v\u00fdsledky - jin\u00fdmi slovy, \u0159ekneme v\u00e1m. <a href=\"https:\/\/seo.london\/cs\/seo-pro-advokatni-kancelare\/\">jak se vyhnout trestu Google<\/a><\/p>\n\n\n\n<script type=\"text\/javascript\" async=\"\" src=\"https:\/\/bot.leadoo.com\/bot\/inpage.js?code=4VAsR7rJ#seamless\"><\/script>\n\n\n\n<p class=\"wp-block-paragraph\">V n\u011bkter\u00fdch p\u0159\u00edpadech spole\u010dnost Google ulo\u017e\u00ed webov\u00fdm str\u00e1nk\u00e1m sankce. Tyto sankce jsou obvykle ukl\u00e1d\u00e1ny webov\u00fdm str\u00e1nk\u00e1m, kter\u00e9 p\u0159ijaly nep\u0159ijateln\u00e1 opat\u0159en\u00ed. <a href=\"https:\/\/seo.london\/cs\/\">SEO<\/a> postupy. A <span class=\"su-highlight\" style=\"background:#ddff99;color:#000000\">&nbsp;trest od spole\u010dnosti Google&nbsp;<\/span> m\u016f\u017ee m\u00edt pro webov\u00e9 str\u00e1nky katastrof\u00e1ln\u00ed n\u00e1sledky. Webov\u00e9 str\u00e1nky se mohou dostat tak hluboko do \u017eeb\u0159\u00ed\u010dku, \u017ee ve\u0161ker\u00e1 organick\u00e1 n\u00e1v\u0161t\u011bvnost vyschne. Je rozd\u00edl mezi optimalizac\u00ed pro vyhled\u00e1va\u010de a nelegitimn\u00ed taktikou SEO. Zde je deset h\u0159\u00edch\u016f, kter\u00fdch byste se m\u011bli vyvarovat, pokud se chcete vyhnout <span class=\"su-highlight\" style=\"background:#ddff99;color:#000000\">&nbsp;trest od spole\u010dnosti Google&nbsp;<\/span>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"avoid-spammy-inbound-links-as-these-can-cause-google-penalty\"><\/span>Vyhn\u011bte se nevy\u017e\u00e1dan\u00fdm p\u0159\u00edchoz\u00edm odkaz\u016fm, proto\u017ee mohou zp\u016fsobit trest od spole\u010dnosti Google.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kvalitn\u00ed p\u0159\u00edchoz\u00ed odkazy ukazuj\u00ed Googlu, \u017ee va\u0161e webov\u00e9 str\u00e1nky jsou popul\u00e1rn\u00ed. Sv\u011bd\u010d\u00ed o tom, \u017ee v\u00e1\u0161 web obsahuje cenn\u00e9 informace. Zp\u011btn\u00e9 odkazy st\u00e1le hraj\u00ed v\u00fdznamnou roli p\u0159i ur\u010dov\u00e1n\u00ed toho, jak vysoko se va\u0161e webov\u00e9 str\u00e1nky v Googlu zobraz\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To vedlo k rozkv\u011btu trhu se zp\u011btn\u00fdmi odkazy na prodej. Ofici\u00e1ln\u00ed stanovisko spole\u010dnosti Google v\u0161ak zn\u00ed, \u017ee byste nikdy nem\u011bli kupovat zp\u011btn\u00e9 odkazy. Pokud si Google mysl\u00ed, \u017ee jste n\u00e1kupem zp\u011btn\u00fdch odkaz\u016f zmanipulovali syst\u00e9m, va\u0161e str\u00e1nky budou penalizov\u00e1ny. Pokud se tedy v\u016fbec chyst\u00e1te nakupovat zp\u011btn\u00e9 odkazy, ujist\u011bte se, \u017ee kupujete vysoce kvalitn\u00ed odkazy, kter\u00e9 vypadaj\u00ed p\u0159irozen\u011b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"stay-away-from-duplicate-content-is-a-way-to-google-penalty\"><\/span>Zdr\u017eujte se duplicitn\u00edho obsahu je zp\u016fsob, jak Google Penalty<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nejlep\u0161\u00edm zp\u016fsobem, jak zlep\u0161it sv\u00e9 hodnocen\u00ed v Googlu, je zve\u0159ej\u0148ovat \u010derstv\u00fd a origin\u00e1ln\u00ed obsah. To v\u0161ak vy\u017eaduje \u010das a \u00fasil\u00ed. N\u011bkte\u0159\u00ed lid\u00e9 se proto uchyluj\u00ed ke zve\u0159ej\u0148ov\u00e1n\u00ed obsahu, kter\u00fd zkop\u00edrovali z jin\u00fdch webov\u00fdch str\u00e1nek. Nejen\u017ee se jedn\u00e1 o poru\u0161en\u00ed autorsk\u00fdch pr\u00e1v, ale tak\u00e9 to zp\u016fsob\u00ed penalizaci va\u0161eho webu ze strany Google. Je mo\u017en\u00e9, \u017ee duplicitn\u00ed obsah nap\u00ed\u0161ete omylem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u016f\u017eete tak\u00e9 z\u00edskat <a href=\"https:\/\/seo.london\/cs\/ma-duplicitni-obsah-vliv-na-seo\/\">duplicitn\u00ed obsah<\/a> od nepoctiv\u00fdch autor\u016f obsahu. Nejjednodu\u0161\u0161\u00ed zp\u016fsob, jak zkontrolovat, zda je v\u00e1\u0161 obsah jedine\u010dn\u00fd, je pou\u017e\u00edt n\u00e1stroj pro kontrolu plagi\u00e1torstv\u00ed, jako je nap\u0159. <a href=\"https:\/\/www.copyscape.com\/\">Copyscape<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"keyword-stuffing-%e2%80%93-you-may-be-penalized-here-too\"><\/span>Vypl\u0148ov\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov - i zde m\u016f\u017eete b\u00fdt penalizov\u00e1ni<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Je t\u0159eba optimalizovat obsah pomoc\u00ed kl\u00ed\u010dov\u00fdch slov. To proto, aby Google mohl identifikovat <a href=\"https:\/\/seo.london\/cs\/budovani-odkazu-jak-co-delat-donts\/\">co<\/a> o \u010dem je v\u00e1\u0161 obsah. Pokud v\u0161ak sv\u016fj obsah p\u0159\u00edli\u0161 optimalizujete pro kl\u00ed\u010dov\u00e1 slova, m\u016f\u017eete z\u00edskat <span class=\"su-highlight\" style=\"background:#ddff99;color:#000000\">&nbsp;trest od spole\u010dnosti Google&nbsp;<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Optim\u00e1ln\u00ed <a href=\"https:\/\/seo.london\/cs\/co-jsou-meta-klicova-slova\/\">kl\u00ed\u010dov\u00e9 slovo<\/a> <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/klicove-slovo-hustota-in-seo\/\">hustota<\/a> je mezi 3-5%.  N\u00e1zory na to se v\u0161ak li\u0161\u00ed. Nejd\u016fle\u017eit\u011bj\u0161\u00ed je db\u00e1t na to, aby pou\u017eit\u00ed kl\u00ed\u010dov\u00fdch slov vypadalo p\u0159irozen\u011b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"dont-do-outbound-links-to-bad-neighborhoods\"><\/span>Ned\u011blejte odchoz\u00ed odkazy do \u0161patn\u00fdch \u010dtvrt\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost Google nekontroluje <a href=\"https:\/\/seo.london\/cs\/seo-pro-it-spolecnosti\/\">internet<\/a>, ale tak\u00e9 nerada propaguje nevhodn\u00fd obsah. Pokud by nap\u0159\u00edklad d\u011btsk\u00e9 str\u00e1nky obsahovaly odkazy na pornografick\u00e9 str\u00e1nky, nikdo by z toho nem\u011bl radost. Proto Google penalizuje web, kter\u00fd odkazuje na str\u00e1nky souvisej\u00edc\u00ed s hazardn\u00edmi hrami, pornografi\u00ed a drogami. Odkaz z va\u0161eho webu na jin\u00fd web je jako doporu\u010den\u00ed. D\u00e1vejte si proto pozor na str\u00e1nky, na kter\u00e9 v r\u00e1mci sv\u00e9ho obsahu odkazujete.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"do-not-use-hidden-content-and-cloaked-links\"><\/span>Nepou\u017e\u00edvejte skryt\u00fd obsah a skryt\u00e9 odkazy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Je mo\u017en\u00e9 zve\u0159ejnit obsah, kter\u00fd uvid\u00ed prohl\u00ed\u017ee\u010de Google, ale u\u017eivatel jej neuvid\u00ed. Na str\u00e1nce m\u016f\u017eete m\u00edt nap\u0159\u00edklad naps\u00e1no mnoho kl\u00ed\u010dov\u00fdch slov b\u00edl\u00fdm p\u00edsmem na b\u00edl\u00e9m pozad\u00ed. To b\u00fdvala b\u011b\u017en\u00e1 technika black-hat SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stejn\u011b jako maskov\u00e1n\u00ed hypertextov\u00fdch odkaz\u016f, aby na n\u011b u\u017eivatel\u00e9 n\u00e1hodn\u011b neklikali. Ob\u011b tyto techniky zachyt\u00ed Google a vyd\u011bl\u00e1 v\u00e1m na tom <a href=\"https:\/\/seo.london\/cs\/najmout-poradce-pro-sankce-google\/\">trest<\/a>. M\u011bli byste se ujistit, \u017ee to, co vid\u00ed u\u017eivatel\u00e9, je stejn\u00e9 jako to, co vid\u00ed vyhled\u00e1va\u010de.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"avoid-poor-quality-content-%e2%80%93-one-of-the-way-google-penalty\"><\/span>Vyhn\u011bte se nekvalitn\u00edmu obsahu - jeden ze zp\u016fsob\u016f, jak Google trest\u00e1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google hled\u00e1 vysoce kvalitn\u00ed obsah, kter\u00fd p\u0159in\u00e1\u0161\u00ed hodnotu. Kvalita obsahu je p\u0159i optimalizaci pro vyhled\u00e1va\u010de st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed. Obsah, kter\u00fd obsahuje velk\u00e9 mno\u017estv\u00ed pravopisn\u00fdch a gramatick\u00fdch chyb. <a href=\"https:\/\/seo.london\/cs\/marketingove-chyby-malych-podniku\/\">chyby<\/a> bude pravd\u011bpodobn\u011b penalizov\u00e1n. Stejn\u011b tak i nesouvisl\u00fd spunovan\u00fd obsah. Ujist\u011bte se, \u017ee v\u0161echny va\u0161e str\u00e1nky obsahuj\u00ed kvalitn\u00ed obsah, kter\u00fd d\u00e1v\u00e1 \u010dlov\u011bku smysl.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vyhn\u011bte se tak\u00e9 velmi kr\u00e1tk\u00fdm str\u00e1nk\u00e1m obsahu. I ty nejkrat\u0161\u00ed str\u00e1nky va\u0161eho webu by m\u011bly obsahovat alespo\u0148 250 slov.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"keep-away-from-malicious-links-and-viruses-may-drive-to-you-google-penalty\"><\/span>Chra\u0148te se p\u0159ed \u0161kodliv\u00fdmi odkazy a viry, kter\u00e9 v\u00e1s mohou p\u0159iv\u00e9st k trestu od Googlu.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Je d\u016fle\u017eit\u00e9, aby va\u0161e webov\u00e9 str\u00e1nky byly bezpe\u010dn\u00e9. Pokud Google na va\u0161ich str\u00e1nk\u00e1ch najde po\u010d\u00edta\u010dov\u00fd virus nebo odkazy na phishingov\u00e9 str\u00e1nky, bude va\u0161e str\u00e1nky penalizovat. Pokud na sv\u00e9 webov\u00e9 str\u00e1nky nenainstalujete bezpe\u010dnostn\u00ed software, budou va\u0161e str\u00e1nky zraniteln\u00e9 v\u016f\u010di hacker\u016fm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hacke\u0159i mohou na va\u0161e webov\u00e9 str\u00e1nky vlo\u017eit \u0161kodliv\u00fd k\u00f3d a odkazy. Pokud se tak stane, va\u0161e str\u00e1nky brzy zmiz\u00ed ze str\u00e1nek s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"unauthorized-use-of-images\"><\/span>Neopr\u00e1vn\u011bn\u00e9 pou\u017eit\u00ed obr\u00e1zk\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Je d\u016fle\u017eit\u00e9, abyste si d\u00e1vali pozor na <a href=\"https:\/\/seo.london\/cs\/google-neindexuje-obrazky\/\">obr\u00e1zky<\/a> kter\u00e9 pou\u017e\u00edv\u00e1te na sv\u00fdch str\u00e1nk\u00e1ch. Pokud pou\u017eijete obr\u00e1zky, k jejich\u017e pou\u017eit\u00ed nejste opr\u00e1vn\u011bni, m\u016f\u017eete dostat pokutu. <span class=\"su-highlight\" style=\"background:#ddff99;color:#000000\">&nbsp;trest od spole\u010dnosti Google&nbsp;<\/span>. M\u016f\u017ee se tak\u00e9 st\u00e1t, \u017ee proti v\u00e1m vlastn\u00edk obr\u00e1zku podnikne pr\u00e1vn\u00ed kroky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existuj\u00ed webov\u00e9 str\u00e1nky, kde si m\u016f\u017eete st\u00e1hnout kvalitn\u00ed obr\u00e1zky bez licen\u010dn\u00edch poplatk\u016f, nap\u0159\u00edklad Pixabay a Unsplash. Hrajte na jistotu. Pokud si nejste jisti, zda m\u00e1te obr\u00e1zek pou\u017e\u00edt, nepou\u017e\u00edvejte ho.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"broken-links-and-algo-google-hit\"><\/span>Zlomen\u00e9 odkazy a algo Google hit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud m\u00e1te rozbit\u00fd <a href=\"https:\/\/seo.london\/cs\/mel-bych-pouzivat-atribut-nofollow-pro-interni-odkazy\/\">intern\u00ed odkazy<\/a> nebo odchoz\u00ed odkazy na va\u0161ich str\u00e1nk\u00e1ch, mus\u00edte je opravit. Google bude pova\u017eovat nefunk\u010dn\u00ed odkazy za zn\u00e1mku toho, \u017ee sv\u00e9 str\u00e1nky ji\u017e neudr\u017eujete. Google nechce <a href=\"https:\/\/seo.london\/cs\/prime-vs-organicke-vyhledavani\/\">p\u0159\u00edmo<\/a> u\u017eivatel\u016f na m\u00edsta, o kter\u00e1 nen\u00ed pe\u010dov\u00e1no. Va\u0161e webov\u00e9 str\u00e1nky tak budou <a href=\"https:\/\/seo.london\/cs\/jak-mohu-zkontrolovat-sve-poradi-seo\/\">hodnost<\/a> ni\u017e\u0161\u00ed, pokud obsahuj\u00ed odkazy, kter\u00e9 nikam nevedou.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"not-being-mobile-friendly-or-amp-ready\"><\/span>Nep\u0159ipravenost pro mobiln\u00ed za\u0159\u00edzen\u00ed (nebo AMP ready)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google ji\u017e n\u011bkolik let oce\u0148uje weby p\u0159\u00edv\u011btiv\u00e9 pro mobiln\u00ed za\u0159\u00edzen\u00ed. Nyn\u00ed se v\u0161ak posunul je\u0161t\u011b o krok d\u00e1l. Google nyn\u00ed hodnot\u00ed weby p\u0159\u00edv\u011btiv\u00e9 pro mobiln\u00ed za\u0159\u00edzen\u00ed v\u00fd\u0161e ne\u017e weby, kter\u00e9 nejsou p\u0159\u00edv\u011btiv\u00e9 pro mobiln\u00ed za\u0159\u00edzen\u00ed. P\u0159\u00e1telskost k mobiln\u00edm za\u0159\u00edzen\u00edm nekon\u010d\u00ed u responzivn\u00edch webov\u00fdch str\u00e1nek. Zahrnuje tak\u00e9 snadnou navigaci a to, \u017ee hypertextov\u00e9 odkazy nejsou p\u0159\u00edli\u0161 bl\u00edzko u sebe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i navrhov\u00e1n\u00ed webu nebo publikov\u00e1n\u00ed obsahu mus\u00edte myslet na u\u017eivatele mobiln\u00edch za\u0159\u00edzen\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"conclusion-about-how-to-avoid-google-penalty\"><\/span>Z\u00e1v\u011br o tom, jak se vyhnout trestu Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud chcete, aby se va\u0161e webov\u00e9 str\u00e1nky um\u00edstily ve vyhled\u00e1va\u010d\u00edch, je nejlep\u0161\u00ed \u0159\u00eddit se pokyny Google SEO. Pravidla spole\u010dnosti Google <a href=\"https:\/\/seo.london\/cs\/co-je-hlavnim-cilem-vyhledavace\/\">c\u00edl<\/a> je prezentovat u\u017eivatel\u016fm vysoce kvalitn\u00ed webov\u00e9 str\u00e1nky. Pravidla maj\u00ed Googlu pomoci tohoto c\u00edle dos\u00e1hnout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mus\u00edte zn\u00e1t postupy SEO schv\u00e1len\u00e9 spole\u010dnost\u00ed Google. Mus\u00edte si ale tak\u00e9 uv\u011bdomit, jak\u00e9 praktiky mohou v\u00e1\u0161 web penalizovat. Poru\u0161en\u00edm pravidel m\u016f\u017eete dos\u00e1hnout kr\u00e1tkodob\u00fdch zisk\u016f. Ale zp\u016fsob, jak se dostat k <a href=\"https:\/\/seo.london\/cs\/seo-agentura-v-londyne\/\">top<\/a> Google a udr\u017eet se tam, je vytv\u00e1\u0159et kvalitn\u00ed obsah a dodr\u017eovat pravidla.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"faq\"><\/span>\u010cASTO KLADEN\u00c9 DOTAZY<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"does-my-website-have-a-google-penalty\"><\/span>M\u00e1 m\u016fj web trest od Googlu?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To je \u010dast\u00e1 ot\u00e1zka, kterou si kladou jak posti\u017een\u00ed, tak i ti, kter\u00fdch se to net\u00fdk\u00e1. Nicm\u00e9n\u011b Google m\u00e1 algoritmus, kter\u00fd rozhoduje o tom. <a href=\"https:\/\/seo.london\/cs\/eskortni-seo-sluzby\/\">kter\u00fd<\/a> str\u00e1nky by m\u011bly b\u00fdt potrest\u00e1ny. Existuje mnoho krit\u00e9ri\u00ed, po jejich\u017e spln\u011bn\u00ed je v\u00e1\u0161 web potrest\u00e1n z\u00e1kazem. Z dlouh\u00e9ho seznamu vy\u010dn\u00edv\u00e1 skute\u010dnost, \u017ee va\u0161e str\u00e1nky nebudou u\u0161et\u0159eny za snahu po\u0161kodit publikum nebo oklamat syst\u00e9m hodnocen\u00ed. V okam\u017eiku, kdy je zji\u0161t\u011bn zl\u00fd \u00famysl; nebudete u\u0161et\u0159eni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak pozn\u00e1te, \u017ee je v\u00e1\u0161 web posti\u017een, kdy\u017e u\u017e byl trest ud\u011blen? Jedn\u00edm ze zp\u016fsob\u016f, jak zjistit, zda byl v\u00e1\u0161 web penalizov\u00e1n, je, kdy\u017e si uv\u011bdom\u00edte, \u017ee do\u0161lo k v\u00fdrazn\u00e9 <a href=\"https:\/\/seo.london\/cs\/je-divi-spatny-pro-seo\/\">drop<\/a> ve va\u0161em provozu. Google <a href=\"https:\/\/seo.london\/cs\/jak-zlepsit-vyhledavani-pomoci-google-analytics\/\">Analytika<\/a> sekce v\u017edy zaznamen\u00e1, kolik m\u00e1te n\u00e1v\u0161t\u011bvnosti. Do t\u00e9to sekce se v\u017edy pod\u00edvejte, kdy\u017e se sna\u017e\u00edte zjistit, zda je v\u00e1\u0161 web bezpe\u010dn\u00fd nebo penalizovan\u00fd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obvykle sankce nab\u00fdvaj\u00ed \u00fa\u010dinnosti, kdy\u017e spole\u010dnost Google p\u0159ezkoum\u00e1 sv\u016fj algoritmus pro ud\u011blov\u00e1n\u00ed sankc\u00ed. Je na v\u00e1s, abyste zjistili, kdy k t\u011bmto aktualizac\u00edm doch\u00e1z\u00ed. Kdy\u017e k nim dojde, m\u011bli byste zkontrolovat sv\u00e1 \u010d\u00edsla v tzv. <a href=\"https:\/\/seo.london\/cs\/rozdil-mezi-sluzbou-google-analytics-a-google-search-console\/\">Google Analytics<\/a> sekce. Pokud v\u00fdrazn\u011b poklesly, je pravd\u011bpodobnost, \u017ee v\u00e1\u0161 web bude potrest\u00e1n, velmi vysok\u00e1. V tuto chv\u00edli v\u00e1m nezb\u00fdv\u00e1 nic jin\u00e9ho ne\u017e se obrnit trp\u011blivost\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nen\u00ed mo\u017en\u00e9, aby si v\u00e1\u0161 web udr\u017eel n\u00e1v\u0161t\u011bvnost, pokud je na n\u011bm ulo\u017een trest od Googlu. To znamen\u00e1, \u017ee dokud m\u00e1te st\u00e1le svou n\u00e1v\u0161t\u011bvnost, va\u0161e webov\u00e9 str\u00e1nky jsou <a href=\"https:\/\/seo.london\/cs\/software-pro-seo-zdarma\/\">zdarma<\/a> p\u0159ed trestem Google. Zasa\u017een\u00fd web se pozoruhodn\u00fdm zp\u016fsobem propadne v hodnocen\u00ed. Proto pokud jste st\u00e1le ve spojen\u00ed se sv\u00fdm publikem, je v\u00e1\u0161 web p\u0159ed penalizac\u00ed v bezpe\u010d\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-to-check-google-penalty\"><\/span><strong> Jak zkontrolovat sankce Google?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pokyny pro webmastery Google uv\u00e1d\u011bj\u00ed, co se na webu nesm\u00ed a co ne. Kdykoli je va\u0161emu webu ud\u011blena pokuta, mus\u00ed b\u00fdt n\u011bkter\u00fd z pokyn\u016f zneu\u017eit. N\u00e1sleduj\u00edc\u00ed odkaz:&nbsp;<a href=\"https:\/\/search.google.com\/search-console\/about\">https:\/\/search.google.com\/search-console\/about<\/a>&nbsp;v\u00e1s zavede na platformu, pomoc\u00ed kter\u00e9 m\u016f\u017eete zkontrolovat, zda m\u00e1te sankci od Googlu, nebo ne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nezapome\u0148te, \u017ee trest se ud\u011bluje ru\u010dn\u011b. Proto p\u0159ejdete na&nbsp;<em>Zabezpe\u010den\u00ed a <a href=\"https:\/\/seo.london\/cs\/myty-o-rucnich-akcich-google\/\">Ru\u010dn\u00ed akce<\/a>.&nbsp;<\/em>Sekce je rozd\u011blena do dvou kategori\u00ed. Jsou to&nbsp;<em>Ru\u010dn\u00ed akce&nbsp;<\/em>a&nbsp;<em>Bezpe\u010dnostn\u00ed ot\u00e1zky&nbsp;<\/em>segment. P\u0159i zji\u0161\u0165ov\u00e1n\u00ed, zda je v\u00e1\u0161 web penalizov\u00e1n, byste se m\u011bli zam\u011b\u0159it na prvn\u00ed z nich.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f v\u00e1m bude bu\u010f ozn\u00e1mena sankce, kter\u00e1 byla va\u0161emu webu ud\u011blena, nebo m\u016f\u017eete dostat \u00fatr\u017ekovit\u00e9 varov\u00e1n\u00ed s uveden\u00edm d\u016fvodu. Dostanete tak\u00e9 podrobn\u00e9 informace o tom, na \u010dem m\u00e1te zapracovat, abyste se pokut\u011b vyhnuli. Tyto informace byste m\u011bli br\u00e1t v\u00e1\u017en\u011b, proto\u017ee mohou <a href=\"https:\/\/seo.london\/cs\/kolik-stoji-seo-ve-velke-britanii\/\">n\u00e1klady<\/a> va\u0161e publikum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee algoritmus spole\u010dnosti Google pro ud\u011blov\u00e1n\u00ed sankc\u00ed m\u00e1 cel\u00fd seznam pokyn\u016f. M\u016f\u017eete poru\u0161it jeden, dva nebo i v\u00edce s\/bez va\u0161eho <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-znalostni-graf-google\/\">znalosti<\/a>. Kontrola pokut v\u00e1m pom\u016f\u017ee zjistit, kter\u00e9 z nich jste poru\u0161ili nebo se chyst\u00e1te poru\u0161it. To je <a href=\"https:\/\/seo.london\/cs\/aktualizace-uzitecneho-obsahu\/\">u\u017eite\u010dn\u00e9<\/a> zejm\u00e9na pokud se chyst\u00e1te poru\u0161it pravidla bez va\u0161eho v\u011bdom\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00edm z nej\u010dast\u011bj\u0161\u00edch d\u016fvod\u016f, pro\u010d jsou ud\u011blov\u00e1ny pokuty, je zve\u0159ej\u0148ov\u00e1n\u00ed povrchn\u00edch nebo zav\u00e1d\u011bj\u00edc\u00edch informac\u00ed. Dal\u0161\u00edm probl\u00e9mem, kter\u00fd algoritmus Google Penalty nebere na lehkou v\u00e1hu, je plagi\u00e1torstv\u00ed. Jakmile je vy\u0159e\u0161\u00edte, va\u0161e sankce, respektive potenci\u00e1ln\u00ed sankce budou zru\u0161eny nebo se jim vyhnete.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-to-remove-google-penalty\"><\/span>Jak odstranit sankce Google?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dne\u0161n\u00ed sv\u011bt nab\u00edz\u00ed dv\u011b z\u00e1kladn\u00ed mo\u017enosti \u0159e\u0161en\u00ed probl\u00e9m\u016f. Prvn\u00ed mo\u017enost\u00ed je nab\u00eddnout \u0159e\u0161en\u00ed s\u00e1m sob\u011b. Na .&nbsp;<em>Ud\u011blej si s\u00e1m<\/em>&nbsp;je pohodln\u00e1 a v\u011bt\u0161inou i cenov\u011b dostupn\u00e1. V tomto p\u0159\u00edpad\u011b si m\u016f\u017eete vybrat <a href=\"https:\/\/seo.london\/cs\/odstraneni-url-z-indexu-googlu-pomoci-vyhledavaci-konzole\/\">odstranit<\/a> pokutu sami, nebo si najm\u011bte slu\u017eby profesion\u00e1la.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud jde o to, jak to ud\u011blat s\u00e1m, prvn\u00ed mo\u017enost\u00ed je zjistit d\u016fvod, pro\u010d v\u00e1m byla ud\u011blena pokuta. S nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed z\u00edsk\u00e1te mo\u017en\u00e9 \u0159e\u0161en\u00ed a to byste m\u011bli realizovat. \u0158ekn\u011bme nap\u0159\u00edklad, \u017ee jste dostali varov\u00e1n\u00ed v souvislosti s plagi\u00e1torstv\u00edm. Nejlep\u0161\u00ed bude, kdy\u017e za\u010dnete zve\u0159ej\u0148ovat autentick\u00fd a v\u00e1mi vytvo\u0159en\u00fd obsah, nikoli informace p\u0159evzat\u00e9 z jin\u00fdch pir\u00e1tsk\u00fdch zdroj\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zamyslete se nad dal\u0161\u00edm mo\u017en\u00fdm d\u016fvodem. \u0158ekn\u011bme, \u017ee v\u00e1\u0161 web sd\u00edl\u00ed povrchn\u00ed informace nebo \u00fadaje, kter\u00e9 mohou b\u00fdt zav\u00e1d\u011bj\u00edc\u00ed. Krom\u011b toho auto\u0159i pou\u017eili ve sv\u00fdch \u010dl\u00e1nc\u00edch kl\u00ed\u010dov\u00e1 slova (keyword stuffing). <a href=\"https:\/\/seo.london\/cs\/jak-napsat-seo-optimalizovany-blog\/\">psan\u00ed<\/a> pokusit se oklamat syst\u00e9m hodnocen\u00ed. Po vyd\u00e1n\u00ed varov\u00e1n\u00ed je va\u0161\u00ed povinnost\u00ed se j\u00edm \u0159\u00eddit. Jedn\u00edm ze z\u0159ejm\u00fdch zp\u016fsob\u016f, jak jednat v souladu s pokyny, je p\u0159estat s ortodoxn\u00edmi zp\u016fsoby, jak se sna\u017eit p\u0159iv\u00e9st n\u00e1v\u0161t\u011bvn\u00edky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Druhou mo\u017enost\u00ed by bylo naj\u00edt odborn\u00edka, kter\u00fd by provedl tyto pr\u00e1ce. <a href=\"https:\/\/seo.london\/cs\/seo-pro-interierove-designery-2\/\">st\u011bhov\u00e1n\u00ed<\/a> pro v\u00e1s. V takov\u00e9m p\u0159\u00edpad\u011b s v\u00e1mi bude v\u00e1\u0161 pracovn\u00edk \u00fazce spolupracovat na odstran\u011bn\u00ed trestu. Bude <a href=\"https:\/\/seo.london\/cs\/naucte-se-seo\/\">pr\u016fvodce<\/a> a poradit v\u00e1m s nejlep\u0161\u00edmi postupy nyn\u00ed i v budoucnu. Udr\u017eitelnost je rozhoduj\u00edc\u00ed, a proto nesta\u010d\u00ed vy\u0159e\u0161it probl\u00e9my jen te\u010f, ale po zbytek dn\u00ed budou va\u0161e webov\u00e9 str\u00e1nky funk\u010dn\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-google-penalty-in-seo\"><\/span>Co je trest Google v SEO?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Trest od Googlu nastane, kdy\u017e se v\u00e1\u0161 web odpoj\u00ed od publika. K tomuto propadnut\u00ed m\u016f\u017ee doj\u00edt dv\u011bma zp\u016fsoby. Prvn\u00ed se odehr\u00e1v\u00e1, kdy\u017e se v\u00e1\u0161 web p\u0159estane objevovat ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. V dal\u0161\u00edch sc\u00e9n\u00e1\u0159\u00edch se str\u00e1nka m\u016f\u017ee st\u00e1le objevovat ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, ale v\u00fdrazn\u011b klesne jej\u00ed hodnocen\u00ed. V podstat\u011b n\u00e1padn\u011b klesne po\u010det kliknut\u00ed a zobrazen\u00ed nebo se va\u0161e periodick\u00e1 k\u0159ivka zcela zplo\u0161t\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stejn\u011b jako ka\u017ed\u00e1 jin\u00e1 sankce je i sankce Google ur\u010dena k potrest\u00e1n\u00ed internetov\u00fdch str\u00e1nek, kter\u00e9 se dopustily proh\u0159e\u0161k\u016f na webu. Trest bude ud\u011blen bez ohledu na to, zda \u0161lo o \u00famysln\u00e9 nebo n\u00e1hodn\u00e9 pochyben\u00ed. Ve skute\u010dnosti n\u011bkte\u0159\u00ed dostanou z\u00e1kaz nev\u011bdomky. To m\u00e1 vliv na hodnocen\u00ed va\u0161eho webu <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/jak-monitorovat-vykon\/\">v\u00fdkon<\/a> bez va\u0161eho v\u011bdom\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159edstavte si, \u017ee byste nemohli oslovit sv\u00e9 \u010dten\u00e1\u0159e a div\u00e1ky. Znamen\u00e1 to jedin\u00e9. Pokud byl web zdrojem va\u0161ich p\u0159\u00edjm\u016f, byl tento zdroj p\u0159eru\u0161en. Pokud jste sv\u00e9 str\u00e1nky pou\u017e\u00edvali k vytv\u00e1\u0159en\u00ed vlivu, nebudete to moci d\u011blat. Neexistuj\u00ed \u017e\u00e1dn\u00e1 omezen\u00ed ani p\u0159edsudky, na z\u00e1klad\u011b kter\u00fdch by mohl b\u00fdt trest ud\u011blen. Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f pat\u0159\u00ed mezi posti\u017een\u00e9 agresivn\u00ed weby, kter\u00e9 se sna\u017e\u00ed zlep\u0161it sv\u00e9 pozice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u011bt\u0161ina t\u011bch, kte\u0159\u00ed dost\u00e1vaj\u00ed trest od Googlu, jsou skute\u010dn\u00ed majitel\u00e9 str\u00e1nek, kte\u0159\u00ed se sna\u017e\u00ed co nejl\u00e9pe um\u00edstit na vy\u0161\u0161\u00ed pozici. Google pou\u017e\u00edv\u00e1 k ud\u011blen\u00ed trestu ur\u010dit\u00fd algoritmus. Jakmile v\u00e1s postihne, m\u016f\u017ee b\u00fdt n\u00e1vrat na vy\u0161\u0161\u00ed pozice n\u00e1ro\u010dn\u00fd. Je to mo\u017en\u00e9, ale mo\u017en\u00e1 budete muset vyu\u017e\u00edt slu\u017eeb odborn\u00edka, abyste se vr\u00e1tili na sv\u00e9 pozice nebo dokonce dos\u00e1hli lep\u0161\u00edch v\u00fdsledk\u016f. Je mo\u017en\u00e9, \u017ee jste ji\u017e byli posti\u017eeni. To v\u0161ak neznamen\u00e1, \u017ee jste v bezpe\u010d\u00ed. Penalizace na v\u00e1s m\u016f\u017ee dopadnout kdykoli v z\u00e1vislosti na pou\u017e\u00edvan\u00e9m algoritmu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-the-paid-link-penalty-in-google\"><\/span>Co je to trest za placen\u00e9 odkazy ve slu\u017eb\u011b Google?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud m\u00e1te webov\u00e9 str\u00e1nky a chcete, aby se um\u00edstily na p\u0159edn\u00edch p\u0159\u00ed\u010dk\u00e1ch, pak se budete p\u0159ikl\u00e1n\u011bt k budov\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f, proto\u017ee je to nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed. <a href=\"https:\/\/seo.london\/cs\/londynska-seo-strategie\/\">strategie<\/a> v SEO. Je to jeden z nejd\u016fle\u017eit\u011bj\u0161\u00edch faktor\u016f hodnocen\u00ed v algoritmu Google. <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/co-je-jednosmerne-budovani-odkazu\/\">Budov\u00e1n\u00ed odkaz\u016f<\/a> je strategi\u00ed, kterou praktikuje mnoho webmaster\u016f a kter\u00e1 zaji\u0161\u0165uje, \u017ee jejich webov\u00e9 str\u00e1nky dost\u00e1vaj\u00ed dostate\u010dn\u00fd objem n\u00e1v\u0161t\u011bvnosti prost\u0159ednictv\u00edm v\u0161ech intern\u00edch a <a href=\"https:\/\/seo.london\/cs\/spatne-externi-odkazy-pro-seo\/\">extern\u00ed odkazy<\/a> ukazuj\u00edc\u00ed na jejich webov\u00e9 str\u00e1nky. N\u011bkter\u00e9 webov\u00e9 str\u00e1nky v\u0161ak byly spole\u010dnost\u00ed Google penalizov\u00e1ny kv\u016fli neleg\u00e1ln\u00edm praktik\u00e1m, jako je nap\u0159\u00edklad placen\u00fd link building. Placen\u00e9 budov\u00e1n\u00ed odkaz\u016f je n\u00e1kup odkaz\u016f od jin\u00e9ho <a href=\"https:\/\/seo.london\/cs\/vyhody-a-nevyhody-domeny-presne-shody\/\">dom\u00e9na<\/a> jako n\u011bkte\u0159\u00ed <a href=\"https:\/\/seo.london\/cs\/nejlepsi-seo-spolecnosti-uk\/\">spole\u010dnosti<\/a> platit webov\u00fdm str\u00e1nk\u00e1m t\u0159et\u00edch stran za do-follow odkazy, kter\u00e9 by sm\u011b\u0159ovaly zp\u011bt na jejich webov\u00e9 str\u00e1nky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proto\u017ee budov\u00e1n\u00ed odkaz\u016f je z\u00e1kladem SEO, aby se jak\u00e1koli webov\u00e1 str\u00e1nka um\u00edstila vysoko na str\u00e1nce v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed Google (GSRP), a z\u00edsk\u00e1v\u00e1n\u00ed t\u011bchto odkaz\u016f placen\u00edm je p\u0159\u00edsn\u011b zak\u00e1z\u00e1no motory Google a vedlo by k extr\u00e9mn\u00edm sankc\u00edm. Penalizace za placen\u00e9 odkazy jsou v\u00fdsledkem <a href=\"https:\/\/seo.london\/cs\/spatne-pro-seo\/\">\u0161patn\u00fd<\/a>, nekvalitn\u00ed placen\u00e9 odkazy, kter\u00e9 jsou uvedeny v profilu zp\u011btn\u00fdch odkaz\u016f jak\u00e9hokoli webu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vyhled\u00e1va\u010de Google je pova\u017euj\u00ed za poru\u0161en\u00ed sv\u00fdch pokyn\u016f pro webmastery a za vin\u00edky budov\u00e1n\u00ed odkazov\u00fdch sch\u00e9mat, kter\u00e1 maj\u00ed manipulovat s po\u0159ad\u00edm v Googlu. Google zavedl algoritmus s n\u00e1zvem \"<strong><a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/jak-funguje-google-penguin\/\">Tu\u010d\u0148\u00e1k<\/a><\/strong>\" v <strong>2012<\/strong> odhalit takov\u00e9 notoricky zn\u00e1m\u00e9 p\u0159irozen\u011b vypadaj\u00edc\u00ed odkazy a ud\u011blit v\u00e1m trest nebo je\u0161t\u011b h\u016f\u0159e, nap\u0159\u00edklad v\u00e1s \u00fapln\u011b vymazat z vyhled\u00e1v\u00e1n\u00ed Google. Ud\u011blen\u00ed trestu znamen\u00e1, \u017ee po\u0159ad\u00ed va\u0161eho webu bude posunuto a\u017e na dno, co\u017e by drasticky ovlivnilo va\u0161i n\u00e1v\u0161t\u011bvnost a viditelnost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost Google se zam\u011b\u0159uje na organickou n\u00e1v\u0161t\u011bvnost a p\u0159irozen\u00e9 odkazy. Pokud v\u0161ak zjist\u00ed neobvykl\u00fd placen\u00fd odkaz, upozorn\u00ed na v\u00e1\u0161 web \u010dervenou vlajkou. Google je v oblasti budov\u00e1n\u00ed placen\u00fdch odkaz\u016f velmi agresivn\u00ed, tak\u017ee bez rozd\u00edlu ud\u011bl\u00ed trest jak\u00e9mukoli webu, a\u0165 u\u017e se jedn\u00e1 o zavedenou organizaci. Nap\u0159\u00edklad, <strong>Forbes<\/strong>, <strong>overstock<\/strong>, <strong>J.C Penney<\/strong> byl potrest\u00e1n za to, \u017ee tuto praxi i to potrest\u00e1n <strong>Google Japonsko<\/strong> po dobu 11 m\u011bs\u00edc\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"am-i-under-a-penalty-in-google\"><\/span>Jsem v Googlu potrest\u00e1n?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost Google neust\u00e1le prov\u00e1d\u00ed zm\u011bny ve sv\u00e9m vyhled\u00e1vac\u00edm algoritmu, proto je t\u0159eba zn\u00e1t tyto zm\u011bny v nejnov\u011bj\u0161\u00edm algoritmu Google a jeho fungov\u00e1n\u00ed. M\u016f\u017ee existovat mnoho d\u016fvod\u016f, pro\u010d Google m\u016f\u017ee na va\u0161e webov\u00e9 str\u00e1nky uvalit sankci, proto je d\u016fle\u017eit\u00e9 b\u00fdt obez\u0159etn\u00fd a m\u00edt aktu\u00e1ln\u00ed informace o algoritmech Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zde se dozv\u00edte, zda v\u00e1m hroz\u00ed pokuta:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Kontrola ru\u010dn\u00ed penalizace prost\u0159ednictv\u00edm spole\u010dnosti Google <a href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/\">Konzola pro vyhled\u00e1v\u00e1n\u00ed<\/a><\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prvn\u00edm krokem, kter\u00fd mus\u00edte ud\u011blat, je zaregistrovat se do slu\u017eby Google Search Console, pokud jste tak dosud neu\u010dinili. Tuto bezplatnou slu\u017ebu nab\u00edz\u00ed spole\u010dnost Google a pom\u00e1h\u00e1 p\u0159i sledov\u00e1n\u00ed, \u00fadr\u017eb\u011b a \u0159e\u0161en\u00ed probl\u00e9m\u016f s p\u0159\u00edtomnost\u00ed va\u0161ich webov\u00fdch str\u00e1nek ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Informuje webmastery, pokud se na jejich webu vyskytnou n\u011bjak\u00e9 probl\u00e9my nebo sankce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro kontrolu sankc\u00ed se p\u0159ihlaste do slu\u017eby Google Search Console, p\u0159ejd\u011bte na str\u00e1nku Search Traffic a pot\u00e9 klikn\u011bte na polo\u017eku Manual Penals. P\u0159i kontrole, pokud se zobraz\u00ed zpr\u00e1va \"Nebyly zji\u0161t\u011bny \u017e\u00e1dn\u00e9 probl\u00e9my\", nemus\u00edte podnikat \u017e\u00e1dn\u00e9 dal\u0161\u00ed kroky, ale pokud se zobraz\u00ed sankce, mus\u00edte si zpr\u00e1vu pozorn\u011b p\u0159e\u010d\u00edst, probl\u00e9m vy\u0159e\u0161it a po\u017e\u00e1dat o opravu <a href=\"https:\/\/seo.london\/cs\/mistni-seo-recenze\/\">recenze<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Kontrola penalizace algoritm\u016f (automaticky) prost\u0159ednictv\u00edm slu\u017eby Google Analytics<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159ihlaste se do slu\u017eby Google Analytics, p\u0159ejd\u011bte na akvizici, klikn\u011bte na Ve\u0161ker\u00fd provoz a pot\u00e9 na Zdroj \/ <a href=\"https:\/\/seo.london\/cs\/stredni-seo\/\">St\u0159edn\u00ed<\/a>. Pot\u00e9 zvolte Google\/Organic a zkontrolujte organickou n\u00e1v\u0161t\u011bvnost. Pokud spole\u010dnost Google ned\u00e1vno zm\u011bnila sv\u016fj algoritmus a pot\u00e9 jste zaznamenali pokles n\u00e1v\u0161t\u011bvnosti sv\u00fdch webov\u00fdch str\u00e1nek, pak je to s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed zp\u016fsobeno touto sankc\u00ed. Zkontrolujte, zda <a href=\"https:\/\/seo.london\/cs\/primet-google-aby-ve-vysledcich-vyhledavani-zobrazoval-datum-zverejneni\/\">datum<\/a> na kter\u00e9m vid\u00edte pokles n\u00e1v\u0161t\u011bvnosti, a pak jej porovnejte s datem vyd\u00e1n\u00ed nov\u00e9ho algoritmu Google. Chcete-li to vy\u0159e\u0161it, p\u0159e\u010dt\u011bte si informace o nov\u00e9m algoritmu a prove\u010fte zm\u011bny tam, kde je to nutn\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"can-a-staging-website-cause-a-google-penalty\"><\/span>M\u016f\u017ee inscena\u010dn\u00ed webov\u00e1 str\u00e1nka zp\u016fsobit sankci Google?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Inscena\u010dn\u00ed webov\u00e9 str\u00e1nky jsou jedn\u00edm z <a href=\"https:\/\/seo.london\/cs\/jsou-wordpress-stranky-dobre-pro-seo\/\">WordPress<\/a> pravidla \u00fadr\u017eby webov\u00fdch str\u00e1nek. M\u016f\u017eete aktualizovat sv\u016fj testovac\u00ed web, upravit jej, vyzkou\u0161et n\u011bkter\u00e9 aktualizace nebo pluginy a zjistit, jak vypad\u00e1 ve funk\u010dn\u00edm re\u017eimu. T\u00edmto zp\u016fsobem se nemus\u00edte starat o skute\u010dn\u00fd funk\u010dn\u00ed web, kter\u00fd by mohl spadnout. V\u00edte ale, \u017ee by v\u00e1m za to Google mohl ud\u011blit pokutu? To je d\u016fvod, pro\u010d v\u011bt\u0161ina u\u017eivatel\u016f nem\u00e1 zku\u0161ebn\u00ed web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tento trest spole\u010dnosti Google se naz\u00fdv\u00e1 trest za duplicitn\u00ed obsah a je jedn\u00edm z hlavn\u00edch probl\u00e9m\u016f pro lidi, kte\u0159\u00ed ned\u00e1vno za\u010dali vyv\u00edjet webov\u00e9 str\u00e1nky. Vyhled\u00e1va\u010de Google <a href=\"https:\/\/seo.london\/cs\/jetoctopus\/\">prol\u00e9z\u00e1n\u00ed<\/a> v\u0161echny uveden\u00e9 str\u00e1nky webov\u00e9 dom\u00e9ny a ohodnotit ka\u017ed\u00fd obsah. Pokud se objev\u00ed jak\u00e1koli webov\u00e1 str\u00e1nka se stejn\u00fdm obsahem jako ta va\u0161e, pak va\u0161e webov\u00e9 str\u00e1nky potrest\u00e1. Vytvo\u0159en\u00ed \u017eiv\u00e9ho duplik\u00e1tu inscena\u010dn\u00edho webu va\u0161eho skute\u010dn\u00e9ho webu spad\u00e1 pod poru\u0161en\u00ed pravidel Google o jedine\u010dn\u00e9m obsahu. Jin\u00fdmi slovy, jak\u00e9koli ve\u0159ejn\u011b viditeln\u00e9 zm\u011bny na p\u0159edv\u00e1d\u011bc\u00edm webu v\u00e1m mohou zp\u016fsobit penalizaci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak se tedy tomuto probl\u00e9mu vyhnout, pokud chcete m\u00edt tak\u00e9 webovou str\u00e1nku pro staging? Na tuto ot\u00e1zku existuje jednoduch\u00e1 odpov\u011b\u010f, m\u011bli byste deindexovat sv\u016fj web zapnut\u00edm mo\u017enosti \"odradit tento web od indexov\u00e1n\u00ed\" v nastaven\u00ed administrace WordPressu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nezapome\u0148te v\u0161ak toto nastaven\u00ed vypnout p\u0159i klonov\u00e1n\u00ed webov\u00fdch str\u00e1nek ze staging do ostr\u00e9ho provozu. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b se va\u0161e webov\u00e9 str\u00e1nky nebudou zobrazovat ve vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"do-google-manual-penalties-expire\"><\/span>Vypr\u0161\u00ed platnost ru\u010dn\u00edch trest\u016f Google?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud zam\u011bstnanec spole\u010dnosti Google p\u0159i kontrole va\u0161eho webu zjist\u00ed, \u017ee z n\u011bjak\u00e9ho d\u016fvodu do\u0161lo k manipulaci s hodnocen\u00edm, m\u016f\u017eete dostat manu\u00e1ln\u00ed trest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud jste pr\u00e1v\u011b obdr\u017eeli ru\u010dn\u00ed trest od spole\u010dnosti Google, nen\u00ed t\u0159eba panika\u0159it. Budete m\u00edt \u0161anci se od n\u00ed odrazit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dostanete ru\u010dn\u00ed akci <a href=\"https:\/\/seo.london\/cs\/vykazovani-vysledku-seo\/\">zpr\u00e1va<\/a> prost\u0159ednictv\u00edm slu\u017eby Google Search Console, pokud byl v\u00e1\u0161 web spole\u010dnost\u00ed Google penalizov\u00e1n. Po odstran\u011bn\u00ed probl\u00e9mu, na kter\u00fd jste byli upozorn\u011bni, mus\u00edte vysv\u011btlit p\u016fvod a \u0159e\u0161en\u00ed probl\u00e9mu, pokud se jedn\u00e1 o manu\u00e1ln\u00ed penalizaci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rozhoduj\u00edc\u00edm faktorem pro ud\u011blen\u00ed sankce na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch bude to, do jak\u00e9 m\u00edry nebo jak moc z\u00e1va\u017en\u00e1 je va\u0161e manipulace. Doba trv\u00e1n\u00ed tohoto trestu se m\u016f\u017ee pohybovat od 30 dn\u016f u nep\u0159\u00edli\u0161 z\u00e1va\u017en\u00fdch \u010din\u016f a\u017e po del\u0161\u00ed dobu u z\u00e1va\u017en\u00fdch \u010din\u016f. Po uplynut\u00ed doby trestu automaticky vypr\u0161\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/twitter.com\/JohnMu\/status\/1037982949197709312\">John Mueller ze spole\u010dnosti Google<\/a> napsal v jednom ze sv\u00fdch tweet\u016f:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&nbsp;\"Ano, manu\u00e1ln\u00ed akce po \u010dase vypr\u0161\u00ed. \u010casto se v\u011bci v pr\u016fb\u011bhu let m\u011bn\u00ed, tak\u017ee to, co tehdy vy\u017eadovalo ru\u010dn\u00ed z\u00e1sah k vy\u0159e\u0161en\u00ed\/zlep\u0161en\u00ed, m\u016f\u017ee b\u00fdt dnes l\u00e9pe \u0159e\u0161eno algoritmicky.\"<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost Google potvrzuje, \u017ee manu\u00e1ln\u00ed sankce po ur\u010dit\u00e9 dob\u011b vypr\u0161\u00ed, ale v p\u0159\u00edpad\u011b, \u017ee nev\u00edte. <a href=\"https:\/\/seo.london\/cs\/mistni-vyhledavani-bez-fyzicke-adresy\/\">adresa<\/a> poru\u0161en\u00ed, spole\u010dnost Google jej vyd\u00e1 znovu. Proto je lep\u0161\u00ed \u0159e\u0161it pokuty v\u010das a vy\u0159e\u0161it je co nejd\u0159\u00edve.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"does-google-give-you-a-penalty-for-mobile-pop-ups\"><\/span>Ud\u011bluje v\u00e1m Google pokutu za mobiln\u00ed vyskakovac\u00ed okna?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">v roce 2017 Google ofici\u00e1ln\u011b ozn\u00e1mil sankci za interstici\u00e1ln\u00ed reklamu na webov\u00fdch str\u00e1nk\u00e1ch. <a href=\"https:\/\/seo.london\/cs\/jak-ziskat-vice-odkazujicich-domen\/\">dom\u00e9ny<\/a> pomoc\u00ed mobiln\u00edch interstici\u00e1l\u016f, co\u017e znamen\u00e1, \u017ee v\u0161ichni majitel\u00e9 webov\u00fdch str\u00e1nek dostanou pokutu za mobiln\u00ed vyskakovac\u00ed okna.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interstici\u00e1ln\u00ed reklamy jsou ty, kter\u00e9 se na\u010d\u00edtaj\u00ed mezi str\u00e1nkami nebo p\u0159ed nimi. <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/klicove-slovo-research-in-seo\/\">v\u00fdzkum<\/a> c\u00edl, kter\u00fd se podob\u00e1 mobiln\u00edm vyskakovac\u00edm okn\u016fm a zobrazuje se uprost\u0159ed obrazovky. V\u011bt\u0161ina zpr\u00e1v o t\u00e9to sankci Googlu se hodn\u011b t\u00fdkala interstici\u00e1ln\u00edch reklam na webov\u00fdch str\u00e1nk\u00e1ch. Mnoz\u00ed si mysleli, \u017ee se Google sna\u017e\u00ed omezit pouze vydavatele v nahr\u00e1v\u00e1n\u00ed obsahu, kter\u00fd pokr\u00fdv\u00e1 jak\u00fdkoli typ interstici\u00e1ln\u00edch reklam, ale v realizaci se zd\u00e1, \u017ee Google penalizuje ve\u0161ker\u00fd obsah webov\u00fdch str\u00e1nek, kter\u00fd pou\u017e\u00edv\u00e1 jak\u00fdkoli typ vyskakovac\u00edch oken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vydavatel\u00e9 hojn\u011b vyu\u017e\u00edvaj\u00ed interstitials pro <a href=\"https:\/\/seo.london\/cs\/sluzby-totality\/\">e-mail<\/a> registrace, stahov\u00e1n\u00ed webin\u00e1\u0159\u016f a e-knih, dal\u0161\u00ed zobrazen\u00ed str\u00e1nek a <a href=\"https:\/\/seo.london\/cs\/vyhledavani-pro-aplikace\/\">aplikace<\/a> stahov\u00e1n\u00ed, co\u017e se zd\u00e1 b\u00fdt docela velk\u00fd probl\u00e9m spole\u010dnosti Google s mobiln\u00ed pop-up reklamou. Proto\u017ee na mobiln\u00edch za\u0159\u00edzen\u00edch maj\u00ed interstici\u00e1ln\u00ed reklamy velk\u00fd form\u00e1t reklamy, kter\u00fd by mohl blokovat ve\u0161ker\u00e9 zobrazen\u00ed obsahu u\u017eivatel\u016f a odv\u00e1d\u011bt je od str\u00e1nky s obsahem, co\u017e m\u00e1 za n\u00e1sledek n\u00edzkou hodnotu str\u00e1nky, proto\u017ee to negativn\u011b ovlivn\u00ed kvalitu str\u00e1nky a u\u017eivatel\u00e9 by na takov\u00e9 str\u00e1nky nikdy nep\u0159i\u0161li. Aby se u\u017eivatel\u00e9 dostali k obsahu takov\u00e9 str\u00e1nky, mus\u00ed prov\u00e9st akce, jako je kliknut\u00ed na p\u0159idat nebo zav\u0159\u00edt, co\u017e nen\u00ed v\u016fbec snadn\u00e9, aby na takov\u00fdch vyskakovac\u00edch oknech na\u0161li k\u0159\u00ed\u017eek \"X\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u016fle\u017eit\u00e9 je si uv\u011bdomit, \u017ee sankce se uplat\u0148uje na z\u00e1klad\u011b str\u00e1nky, nikoli na cel\u00fd web, pokud vyskakovac\u00ed okna nepou\u017e\u00edv\u00e1te na cel\u00e9m webu, budou ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed Google degradov\u00e1ny pouze str\u00e1nky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u011bkte\u0159\u00ed vydavatel\u00e9 mohou pova\u017eovat tento trest spole\u010dnosti Google za vyskakovac\u00ed okna za \u0161patn\u00e9 znamen\u00ed pro <a href=\"https:\/\/seo.london\/cs\/proc-se-moje-firma-nezobrazuje-na-mapach-google\/\">podnik\u00e1n\u00ed<\/a> ale dob\u0159e si rozmyslete, zda v\u00e1m stoj\u00ed za to p\u0159ij\u00edt o n\u00e1v\u0161t\u011bvn\u00edky kv\u016fli p\u00e1r dolar\u016fm nav\u00edc, proto\u017ee to v dlouhodob\u00e9m horizontu tvrd\u011b zas\u00e1hne va\u0161e SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-the-algorithm-penalty\"><\/span>Jak\u00fd je postih algoritmu?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sankce od Googlu jsou nejhor\u0161\u00ed no\u010dn\u00ed m\u016frou ka\u017ed\u00e9ho majitele webov\u00fdch str\u00e1nek. Existuj\u00ed dva typy sankc\u00ed Google<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Sankce za algoritmus<\/li>\n\n\n\n<li>Ru\u010dn\u00ed trest<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Algoritmick\u00e9 sankce jsou ud\u011blov\u00e1ny algoritmem Google, proto\u017ee pravideln\u011b kontroluj\u00ed webov\u00e9 str\u00e1nky na z\u00e1klad\u011b n\u011bkter\u00fdch p\u0159edem nastaven\u00fdch pravidel, a pokud zjist\u00ed, \u017ee n\u011bkter\u00e1 webov\u00e1 str\u00e1nka je poru\u0161uje, pak je algoritmus zas\u00e1hne sankc\u00ed. Tento trest algoritmu nen\u00ed ru\u010dn\u00ed a nen\u00ed ud\u011blov\u00e1n zam\u011bstnanci spole\u010dnosti Google, proto nemohl b\u00fdt trest algoritmu zru\u0161en y zam\u011bstnanci spole\u010dnosti Google p\u0159i ru\u010dn\u00edm p\u0159ezkoum\u00e1n\u00ed va\u0161ich webov\u00fdch str\u00e1nek. \u017d\u00e1dost o p\u0159ehodnocen\u00ed tedy nen\u00ed v\u016fbec \u00fa\u010dinn\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uvedeny jsou t\u0159i algoritmy, kter\u00e9 denn\u011b kontroluj\u00ed va\u0161e webov\u00e9 str\u00e1nky.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Panda<\/li>\n\n\n\n<li>Tu\u010d\u0148\u00e1k<\/li>\n\n\n\n<li>Pir\u00e1t<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Panda byla vytvo\u0159ena v roce 2011 a postihovala webov\u00e9 str\u00e1nky v\u00edce ne\u017e jak\u00fdkoli jin\u00fd algoritmus. Zam\u011b\u0159uje se p\u0159edev\u0161\u00edm na <a href=\"https:\/\/seo.london\/cs\/obsahove-mezery-2\/\">SEO na str\u00e1nce<\/a> a sni\u017euje n\u00e1v\u0161t\u011bvnost nekvalitn\u00edch str\u00e1nek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Penguin byl zaveden v roce 2012 a zam\u011b\u0159uje se p\u0159edev\u0161\u00edm na kvalitu odkaz\u016f. Neovliv\u0148uje cel\u00fd web, ale pouze str\u00e1nky s nevy\u017e\u00e1dan\u00fdmi odkazy. Nikdo si nen\u00ed jist\u00fd, jak vlastn\u011b funguje, ale n\u011bkte\u0159\u00ed odborn\u00edci na SEO se domn\u00edvaj\u00ed, \u017ee k identifikaci spamov\u00fdch odkaz\u016f se pou\u017e\u00edvaj\u00ed n\u00ed\u017ee uveden\u00e9 t\u0159i faktory.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kvalita odkaz\u016f<\/strong>: pokud je web um\u00edst\u011bn na z\u00e1klad\u011b p\u0159irozen\u00fdch odkaz\u016f, pak by m\u011bl m\u00edt kombinaci n\u00edzk\u00e9 i vysok\u00e9 kvality. Um\u011bl\u00e9 odkazy by v\u0161ak byly bu\u010f n\u00edzk\u00e9, nebo vysok\u00e9 kvality.<\/li>\n\n\n\n<li><strong>R\u016fst odkaz\u016f<\/strong>: p\u0159irozen\u011b za\u0159azen\u00e9 webov\u00e9 str\u00e1nky by m\u011bly zp\u011btn\u00e9 odkazy r\u016fst v udr\u017eiteln\u00e9m \u010dase, ale nep\u0159irozen\u00e9 webov\u00e9 str\u00e1nky by m\u011bly spoustu zp\u011btn\u00fdch odkaz\u016f v kr\u00e1tk\u00e9m \u010dase.<\/li>\n\n\n\n<li><strong>Rozmanitost odkaz\u016f<\/strong>: webov\u00e9 str\u00e1nky by m\u011bly m\u00edt odkazy ze v\u0161ech zdroj\u016f, jako jsou blogy, <a href=\"https:\/\/seo.london\/cs\/jak-psat-clanky-optimalizovane-pro-seo\/\">\u010dl\u00e1nky<\/a>, koment\u00e1\u0159e, f\u00f3ra atd.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-a-manual-penalty\"><\/span>Co je to manu\u00e1ln\u00ed trest?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ru\u010dn\u00ed sankce se li\u0161\u00ed od sankc\u00ed algoritm\u016f, proto\u017ee algoritmy panda a tu\u010d\u0148\u00e1k se t\u00fdkaj\u00ed <a href=\"https:\/\/seo.london\/cs\/proc-je-dulezity-on-page-seo\/\">na str\u00e1nce<\/a> nebo kontroly kvality odkaz\u016f. Ru\u010dn\u00ed sankce v\u0161ak ud\u011bluj\u00ed zam\u011bstnanci Googlu, kte\u0159\u00ed va\u0161e webov\u00e9 str\u00e1nky kontroluj\u00ed ru\u010dn\u011b na z\u00e1klad\u011b parametr\u016f kvality Googlu a ud\u011bl\u00ed v\u00e1m sankci, pokud zjist\u00ed, \u017ee n\u011bco poru\u0161uje jejich pokyny pro kvalitu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ru\u010dn\u00ed trest ud\u011blen\u00fd kontrolory Google se zobraz\u00ed v konzoli Google na p\u0159\u00edslu\u0161n\u00e9 webov\u00e9 str\u00e1nce s vysv\u011btlen\u00edm, jak poru\u0161uje pokyny pro kvalitu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1sleduj\u00ed n\u011bkter\u00e9 d\u016fvody pro manu\u00e1ln\u00ed sankce<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Spam nebo nep\u0159irozen\u00e9 odkazy:<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pro <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/seo-how-long\/\">dlouh\u00e1 doba<\/a>, vytv\u00e1\u0159en\u00ed zp\u011btn\u00fdch odkaz\u016f je strategi\u00ed odborn\u00edk\u016f na SEO a ka\u017ed\u00fd odborn\u00edk v\u011b\u0159\u00ed, \u017ee zp\u011btn\u00e9 odkazy <a href=\"https:\/\/seo.london\/cs\/jak-zvysit-navstevnost-svych-webovych-stranek-bez-seo\/\">zv\u00fd\u0161it<\/a> hodnocen\u00ed webov\u00fdch str\u00e1nek, tak\u017ee jakmile se <a href=\"https:\/\/seo.london\/cs\/mohu-se-naucit-seo-sam\/\">nau\u010dit se<\/a> o tom, za\u010dnou ji vyr\u00e1b\u011bt. Zp\u011btn\u00e9 odkazy bezpochyby v\u017edy p\u0159in\u00e1\u0161ej\u00ed pozitivn\u00ed v\u00fdsledky, nicm\u00e9n\u011b pokud je va\u0161e webov\u00e1 str\u00e1nka spojena s n\u00edzkou <a href=\"https:\/\/seo.london\/cs\/co-je-moz-da\/\">autorita dom\u00e9ny<\/a> znamen\u00e1, \u017ee m\u00e1te nekvalitn\u00ed odkazy, spamov\u00e9 odkazy, placen\u00e9 odkazy, pak na n\u011bm recenzenti provedou ru\u010dn\u00ed akci.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tenk\u00fd obsah<\/strong>:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00edm faktorem m\u016f\u017ee b\u00fdt slab\u00fd obsah, nap\u0159\u00edklad duplicitn\u00ed obsah. Pokud revizo\u0159i Googlu zjist\u00ed, \u017ee obsah va\u0161ich str\u00e1nek je zkop\u00edrovan\u00fd z jin\u00fdch web\u016f, po\u0161lou v\u00e1m manu\u00e1ln\u00ed trest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159esto\u017ee nikdo nem\u00e1 r\u00e1d, kdy\u017e je penalizov\u00e1n, manu\u00e1ln\u00ed penalizace jsou m\u00e9n\u011b z\u00e1va\u017en\u00e9 ne\u017e algoritmy, proto\u017ee z manu\u00e1ln\u00edch penalizac\u00ed se m\u016f\u017eete nakonec zotavit, pokud oprav\u00edte v\u0161echny sv\u00e9 chyby a probl\u00e9my. To v\u0161ak nen\u00ed p\u0159\u00edpad algoritmick\u00fdch penalizac\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-duplicate-content\"><\/span>Co je duplicitn\u00ed obsah?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud se obsah objev\u00ed na v\u00edce m\u00edstech na internetu, jedn\u00e1 se o duplicitn\u00ed obsah. To znamen\u00e1, \u017ee pokud se ur\u010dit\u00fd obsah objevuje na v\u00edce ne\u017e jedn\u00e9 adrese URL, jedn\u00e1 se o duplicitn\u00ed obsah. V takov\u00e9m p\u0159\u00edpad\u011b nemus\u00ed b\u00fdt vyhled\u00e1va\u010d schopen poznat, kter\u00e1 webov\u00e1 str\u00e1nka by se m\u011bla zobrazovat na lep\u0161\u00ed pozici.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/yoast.com\/what-is-duplicate-content\/\">Google definuje duplicitn\u00ed obsah<\/a> n\u00e1sleduj\u00edc\u00edm zp\u016fsobem:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\"Duplicitn\u00ed obsah obecn\u011b ozna\u010duje podstatn\u00e9 bloky obsahu v r\u00e1mci dom\u00e9n nebo nap\u0159\u00ed\u010d dom\u00e9nami, kter\u00e9 se bu\u010f zcela shoduj\u00ed s jin\u00fdm obsahem, nebo jsou si v\u00fdrazn\u011b podobn\u00e9. V\u011bt\u0161inou se nejedn\u00e1 o klamav\u00fd p\u016fvod.\"<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je d\u016fle\u017eit\u00e9 poznamenat, \u017ee pokud se za \u00fa\u010delem z\u00edsk\u00e1n\u00ed vy\u0161\u0161\u00ed pozice sna\u017e\u00edte vyhled\u00e1va\u010d oklamat kop\u00edrov\u00e1n\u00edm, \u0161krab\u00e1n\u00edm nebo p\u0159etv\u00e1\u0159en\u00edm obsahu, kter\u00fd ji\u017e na webu existuje, m\u016f\u017ee to pro v\u00e1s b\u00fdt nebezpe\u010dn\u00e9. Duplicitn\u00ed obsah na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch m\u016f\u017ee ovlivnit jejich um\u00edst\u011bn\u00ed ve vyhled\u00e1va\u010d\u00edch, proto\u017ee pro vyhled\u00e1va\u010d bude obt\u00ed\u017en\u00e9 analyzovat nejlep\u0161\u00ed adresu URL pro dotaz z\u00e1kazn\u00edka.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jin\u00fdmi slovy, slovo od slova zkop\u00edrovan\u00fd obsah, kter\u00fd ji\u017e existuje na jin\u00e9 str\u00e1nce, nebo podobn\u00fd \u010di m\u00edrn\u011b p\u0159epsan\u00fd obsah jsou pova\u017eov\u00e1ny za duplicitn\u00ed obsah. Nap\u0159\u00edklad \"hn\u011bd\u00e1 li\u0161ka p\u0159esko\u010dila l\u00edn\u00e9ho psa\" napsan\u00e9 tak, jak je, nebo p\u0159epsan\u00e9 jako \"hn\u011bd\u00e1 li\u0161ka p\u0159esko\u010dila l\u00edn\u00e9ho psa\" bude oboj\u00ed pova\u017eov\u00e1no za duplicitn\u00ed obsah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010cten\u00e1\u0159i m\u016f\u017ee vyhovovat \u010dten\u00ed duplicitn\u00edho obsahu, proto\u017ee m\u00e1 to, co hledal, ale vyhled\u00e1va\u010d chce zobrazit pouze nejlep\u0161\u00ed v\u00fdsledek hled\u00e1n\u00ed a neopakovat se.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"is-there-a-penalty-for-duplicate-content-on-a-website\"><\/span>Existuje trest za duplicitn\u00ed obsah na webov\u00fdch str\u00e1nk\u00e1ch?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost Google n\u011bkolikr\u00e1t uvedla, \u017ee neud\u011bluje pokuty za duplicitu. Je to v\u0161ak zcela pravda? Ano, je, ale s ur\u010dit\u00fdmi podm\u00ednkami. Pokud tedy m\u00e1te na webu omylem duplicitn\u00ed obsah, nebude zde prostor pro \u017e\u00e1dnou sankci, proto\u017ee to nebylo provedeno \u00famysln\u011b. Pokud je to v\u0161ak provedeno \u00famysln\u011b, m\u016f\u017eete b\u00fdt penalizov\u00e1ni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud spole\u010dnost Google zjist\u00ed, \u017ee webov\u00e9 str\u00e1nky duplikuj\u00ed sv\u016fj obsah s c\u00edlem uv\u00e9st u\u017eivatele v omyl a ovlivnit na\u0161e hodnocen\u00ed, provede tak\u00e9 pat\u0159i\u010dn\u00e9 \u00fapravy v hodnocen\u00ed a. <a href=\"https:\/\/seo.london\/cs\/jak-primet-google-aby-rychleji-indexoval-vase-stranky\/\">indexov\u00e1n\u00ed<\/a> dot\u010den\u00fdch lokalit. V souvislosti s t\u00edm m\u016f\u017ee doj\u00edt k pot\u00ed\u017e\u00edm s hodnocen\u00edm str\u00e1nek nebo k jejich \u00fapln\u00e9mu odstran\u011bn\u00ed z indexu Google. V takov\u00e9m p\u0159\u00edpad\u011b se ji\u017e nebude zobrazovat ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed Google.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u011bzte, \u017ee pokud na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1te duplicitn\u00ed obsah, Google pou\u017eije tento obsah jako sign\u00e1l pro zji\u0161t\u011bn\u00ed, zda se jedn\u00e1 o toto\u017en\u00fd obsah. Pokud je toto\u017en\u00fd, znamen\u00e1 to, \u017ee v\u00e1\u0161 web nem\u00e1 origin\u00e1ln\u00ed a u\u017eite\u010dn\u00fd obsah, kter\u00fd by mohl u\u017eivatel\u016fm nab\u00eddnout, a zp\u016fsob\u00ed ni\u017e\u0161\u00ed hodnocen\u00ed va\u0161eho webu. A rozhodn\u011b to bude p\u0159edstavovat dopad na va\u0161e p\u0159\u00edjmy a n\u00e1v\u0161t\u011bvnost webu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u011bchto n\u011bkolik v\u011bc\u00ed se m\u016f\u017ee st\u00e1t na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, kdy\u017e m\u00e1te tolik duplicitn\u00edho obsahu. Jsou to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ovliv\u0148uje va\u0161i SEO<\/li>\n\n\n\n<li>Sni\u017euje va\u0161e pozice ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed<\/li>\n\n\n\n<li>U\u017eivatele to odrad\u00ed od toho, aby se na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch bavili sp\u00ed\u0161e o tom, jak se dozv\u011bd\u011bt v\u00edce o t\u00e9matu, nap\u0159\u00edklad o produktu a jeho vlastnostech.<\/li>\n\n\n\n<li>Sni\u017euje <a href=\"https:\/\/seo.london\/cs\/jak-zvysit-navstevnost-webovych-stranek-prostrednictvim-seo\/\">n\u00e1v\u0161t\u011bvnost webov\u00fdch str\u00e1nek<\/a>, prodeje a popt\u00e1vky<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Abyste se tomu vyhnuli, mus\u00edte k duplicitn\u00edmu obsahu p\u0159istupovat prakticky, proto\u017ee chcete vytvo\u0159it velmi origin\u00e1ln\u00ed webov\u00e9 str\u00e1nky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"can-you-duplicate-your-own-content-within-your-own-site\"><\/span>M\u016f\u017eete duplikovat vlastn\u00ed obsah v r\u00e1mci vlastn\u00edho webu?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ne! To se nedoporu\u010duje. Pokud tak budete muset u\u010dinit, ovlivn\u00ed to va\u0161e um\u00edst\u011bn\u00ed ve vyhled\u00e1va\u010di; str\u00e1nky s opakovan\u00fdm obsahem jsou pova\u017eov\u00e1ny za nevhodn\u00e9. Proto mohou b\u00fdt na takov\u00e9 str\u00e1nky protokoly vyhled\u00e1va\u010de uvaleny ur\u010dit\u00e9 restrikce. Str\u00e1nky, kter\u00e9 nedodr\u017e\u00ed p\u0159edpisy t\u00fdkaj\u00edc\u00ed se obsahu, sn\u00ed\u017e\u00ed svou viditelnost, co\u017e n\u00e1sledn\u011b ovlivn\u00ed m\u00edru prokliku vyhled\u00e1va\u010d\u016f. Pokud m\u00e1 web vysok\u00fd v\u00fdskyt duplicitn\u00edho obsahu, m\u016f\u017ee to zhor\u0161it jeho analytickou zp\u011btnou vazbu, \u00farove\u0148 generov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti a um\u00edst\u011bn\u00ed ve vyhled\u00e1va\u010di Google a dal\u0161\u00edch vyhled\u00e1va\u010d\u00edch v digit\u00e1ln\u00edm prostoru. Duplikov\u00e1n\u00edm obsahu slovo od slova tak m\u016f\u017eete riskovat, \u017ee budete pova\u017eov\u00e1ni za SEO pir\u00e1ta, co\u017e nebude pro ve\u0159ejnost va\u0161eho webu to prav\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud se stejn\u00fd obsah objev\u00ed na stejn\u00e9m webu nebo str\u00e1nce v\u00edcekr\u00e1t, p\u0159ijdete o mo\u017en\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edky a zisky, zejm\u00e9na pokud pracujete s AdSense. Duplikov\u00e1n\u00ed obsahu, pokud je prov\u00e1d\u011bno spr\u00e1vn\u011b, je sice pova\u017eov\u00e1no za vhodn\u00e9 opat\u0159en\u00ed, ale pokud je prov\u00e1d\u011bno se zv\u00fd\u0161en\u00fdm po\u010dtem opakov\u00e1n\u00ed, je pak pova\u017eov\u00e1no za spam! Stejn\u011b tak byste necht\u011bli, aby se ve va\u0161\u00ed po\u0161t\u011b neust\u00e1le objevovaly podobn\u00e9 formulace, jedn\u00e1 se o stejn\u00fd p\u0159\u00edstup vyhled\u00e1v\u00e1n\u00ed <a href=\"https:\/\/seo.london\/cs\/jak-blokovat-roboty-pomoci-robots-txt\/\">boty<\/a> pou\u017e\u00edv\u00e1 k hodnocen\u00ed v\u0161ech str\u00e1nek. Spam nebo opakovan\u00fd obsah m\u016f\u017ee b\u00fdt kontraproduktivn\u00ed pro hodnocen\u00ed va\u0161eho webu ve v\u011bt\u0161in\u011b vyhled\u00e1va\u010d\u016f. Nejlep\u0161\u00ed, co m\u016f\u017eete ud\u011blat, je udr\u017eet si origin\u00e1ln\u00ed status nebo je\u0161t\u011b l\u00e9pe p\u0159ij\u00edt s podobn\u00fdm obsahem kreativn\u011bj\u0161\u00edm zp\u016fsobem. Vzhled a po\u0159\u00e1dek hraj\u00ed z\u00e1sadn\u00ed roli v tom, jak se v\u00e1m bude da\u0159it nebo jak p\u0159e\u017eijete p\u0159i pou\u017e\u00edv\u00e1n\u00ed internetu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-boilerplate-content\"><\/span>Co je to \u0161ablonovit\u00fd obsah?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tento term\u00edn se pou\u017e\u00edv\u00e1 v r\u016fzn\u00fdch v\u00fdznamech v z\u00e1vislosti na pou\u017eit\u00e9m kontextu. Tento term\u00edn se pou\u017e\u00edv\u00e1 tak\u00e9 v referenc\u00edch, smlouv\u00e1ch, k\u00f3dov\u00e1n\u00ed program\u016f, v\u00fdkazech.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z hlediska SEO je \u0161ablonovit\u00fd obsah jak\u00fdkoli text, kter\u00fd lze opakovan\u011b pou\u017e\u00edt v jak\u00e9mkoli d\u00edle, ani\u017e by do\u0161lo k v\u00fdrazn\u00fdm zm\u011bn\u00e1m p\u016fvodn\u00edho obsahu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obecn\u011b plat\u00ed, \u017ee pokud se obsah kotle zv\u00fd\u0161\u00ed oproti nastaven\u00e9mu bodu, budete m\u00edt probl\u00e9m. M\u016f\u017eete v\u0161ak znovu pou\u017e\u00edt u\u017eite\u010dn\u00fd obsah z webov\u00e9 str\u00e1nky, ale mus\u00edte db\u00e1t na ur\u010dit\u00e9 hranice, jako je minimalizace opakov\u00e1n\u00ed a p\u0159idat pouze shrnut\u00ed obsahu kotle a vytvo\u0159it <a href=\"https:\/\/seo.london\/cs\/co-je-text-kotvy\/\">kotva<\/a> odkaz na str\u00e1nku s podrobn\u011bj\u0161\u00edmi informacemi.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-does-google-deal-with-duplicate-product-descriptions-across-multiple-retailer-sites\"><\/span>Jak se Google vypo\u0159\u00e1d\u00e1v\u00e1 s duplicitn\u00edmi popisy produkt\u016f na webech v\u00edce prodejc\u016f?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Duplicitn\u00ed obsah m\u016f\u017ee va\u0161emu webu zp\u016fsobit v\u011bt\u0161\u00ed probl\u00e9my, zejm\u00e9na pokud jste majitelem webov\u00fdch str\u00e1nek elektronick\u00e9ho obchodu. V roce 2013 anonymn\u00ed zpr\u00e1vy \u0159\u00edkaj\u00ed, \u017ee Google m\u00e1 35% t\u00e9m\u011b\u0159 duplicitn\u00ed obsah a je to docela v po\u0159\u00e1dku. Google toti\u017e nikdy nevydal p\u0159\u00edmou pokutu za duplicitn\u00ed obsah, sp\u00ed\u0161e za duplicitn\u00ed spunovan\u00fd nebo \u0161kodliv\u00fd obsah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To v\u0161ak neznamen\u00e1, \u017ee byste m\u011bli duplicitn\u00ed obsah ignorovat, zejm\u00e9na pokud m\u00e1te str\u00e1nky elektronick\u00e9ho obchodu. Duplicitn\u00ed obsah popisu produktu je blok informac\u00ed, kter\u00fd se shoduje s popisem produktu na webu jin\u00e9ho prodejce nebo se k n\u011bmu n\u011bjak vztahuje. Google v\u0161ak neust\u00e1le vysv\u011btluje, \u017ee duplicitn\u00ed obsah nem\u00e1 p\u0159\u00edm\u00fd postih, pokud nen\u00ed \u0161kodliv\u00fd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud se pod\u00edv\u00e1me bl\u00ed\u017ee na tuto problematiku, duplicitn\u00ed popisy produkt\u016f vytv\u00e1\u0159ej\u00ed nep\u0159\u00edm\u00e9 probl\u00e9my, tak\u017ee je t\u0159eba pe\u010dliv\u011bji p\u0159izp\u016fsobit duplicitn\u00ed obsah, aby se um\u00edstil na GSRP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zat\u00edmco na str\u00e1nk\u00e1ch elektronick\u00e9ho obchodu <a href=\"https:\/\/seo.london\/cs\/nazev-stranky-seo\/\">n\u00e1zev<\/a>, meta-popis a prodejci se li\u0161\u00ed, ale obr\u00e1zky a obsah jsou stejn\u00e9, co\u017e zt\u011b\u017euje um\u00edst\u011bn\u00ed produktu v Googlu. P\u0159edstavuje to pro Google n\u00e1ro\u010dn\u00e9 probl\u00e9my, jako nap\u0159\u00edklad jak\u00fd obsah je origin\u00e1ln\u00ed, a to zp\u016fsobuje, \u017ee Google mate, kter\u00fd <a href=\"https:\/\/seo.london\/cs\/seo-pro-produktove-stranky-elektronickeho-obchodu\/\">str\u00e1nka produktu<\/a> na prvn\u00ed m\u00edsto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stejn\u00e9 produkty maj\u00ed stejn\u00e9 vlastnosti s mal\u00fdmi rozd\u00edly, tak\u017ee je vz\u00e1cn\u00e1 \u0161ance, \u017ee Google zobraz\u00ed v\u0161echny r\u016fzn\u00e9 verze stejn\u00e9ho produktu, tak\u017ee vybere nejlep\u0161\u00ed a origin\u00e1ln\u00ed verzi popisu produktu a v\u00fdsledkem bude m\u00e9n\u011b duplicit na prvn\u00ed str\u00e1nce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete-li se tomuto probl\u00e9mu vyhnout, pe\u010dliv\u011b si prohl\u00e9dn\u011bte duplicitn\u00ed popis produktu a odstra\u0148te ve\u0161ker\u00fd obsah, kter\u00fd se odchyluje od podstaty.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"is-there-a-google-penalty-for-spun-content\"><\/span>Hroz\u00ed spole\u010dnosti Google trest za spunovan\u00fd obsah?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ano, je, pokud se to d\u011bl\u00e1 nevhodn\u011b. P\u0159i spunov\u00e1n\u00ed obsahu vznikaj\u00ed podobn\u00e9 kopie p\u016fvodn\u00edho obsahu, kter\u00e9 jsou interpretov\u00e1ny r\u016fzn\u00fdmi vyhled\u00e1va\u010di. Nutnost vytv\u00e1\u0159et neorigin\u00e1ln\u00ed obsah nebo spin-off m\u016f\u017ee br\u00e1nit viditelnosti va\u0161eho webu ve vyhled\u00e1vac\u00edm dotazu Google, pokud je to provedeno nevhodn\u011b. Podm\u00ednky slu\u017eby Google do zna\u010dn\u00e9 m\u00edry zakazuj\u00ed jak\u00e9koli nekal\u00e9 praktiky nebo pochybn\u00e9 sch\u00e9ma, kter\u00e9 se soust\u0159ed\u00ed na z\u00edsk\u00e1n\u00ed v\u00edce z m\u00e9n\u011b - tedy pou\u017eit\u00ed alternativn\u00edch opat\u0159en\u00ed k dosa\u017een\u00ed optimalizace <a href=\"https:\/\/seo.london\/cs\/metriky-obsahoveho-marketingu\/\">metriky<\/a> c\u00edle.  Je d\u016fle\u017eit\u00e9 v\u011bd\u011bt, \u017ee str\u00e1nka nebo obsah, kter\u00fd je zkop\u00edrov\u00e1n, m\u016f\u017ee m\u00edt nejni\u017e\u0161\u00ed <a href=\"https:\/\/seo.london\/cs\/hodnoceni-url\/\">hodnocen\u00ed<\/a> mezi rozs\u00e1hl\u00fdm <a href=\"https:\/\/seo.london\/cs\/seo-pro-servisni-firmu-u-bazenu\/\">baz\u00e9n<\/a> str\u00e1nek s podobn\u00fdmi kopiemi p\u016fvodn\u00edho obsahu na va\u0161\u00ed str\u00e1nce. I kdy\u017e kop\u00edrov\u00e1n\u00ed hlavn\u00edho obsahu m\u016f\u017ee zabrat jen m\u00e1lo \u010dasu nebo v\u016fbec \u017e\u00e1dn\u00fd. Je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee spr\u00e1vn\u00e1 m\u00edra \u00fasil\u00ed, odborn\u00e9 znalosti obsahu, kur\u00e1torstv\u00ed obsahu; pokud je spr\u00e1vn\u011b p\u0159izp\u016fsoben va\u0161im div\u00e1k\u016fm s p\u0159idanou hodnotou, se m\u016f\u017ee st\u00e1t v\u00fdhodou pro va\u0161e vysok\u00e9 pozice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vyhled\u00e1vac\u00ed roboti a algoritmus spole\u010dnosti Google sni\u017euj\u00ed aktivitu ve\u0161ker\u00e9ho spunovan\u00e9ho obsahu p\u0159i generov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti a vysok\u00e9 m\u00edry konverze. Pro\u010d? Je to proto, \u017ee internet je propleten\u00fd r\u016fzn\u00fdmi str\u00e1nkami a odkazy, kter\u00e9 mohou m\u00edt podobn\u00fd obsah jako ty va\u0161e, co\u017e by mohlo omezit va\u0161e um\u00edst\u011bn\u00ed na vyhled\u00e1vac\u00ed dotaz. A\u010dkoli v\u011bt\u0161ina webov\u00fdch nov\u00e1\u010dk\u016f je\u0161t\u011b nech\u00e1pe podm\u00ednky spojen\u00e9 s takov\u00fdm jedn\u00e1n\u00edm. Jedn\u00e1n\u00ed bez p\u0159edchoz\u00ed znalosti t\u011bchto z\u00e1sad m\u016f\u017ee zp\u016fsobit, \u017ee va\u0161e str\u00e1nky budou neaktivn\u00ed nebo potenci\u00e1ln\u011b podl\u00e9haj\u00ed z\u00e1kazu vstupu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-does-google-rate-%e2%80%93-copied-and-main-content\"><\/span>Jak Google hodnot\u00ed - kop\u00edrovan\u00fd a hlavn\u00ed obsah?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Duplicitn\u00ed nebo zkop\u00edrovan\u00fd obsah je takov\u00fd, kter\u00fd se na internetu vyskytuje na v\u00edce ne\u017e jedn\u00e9 webov\u00e9 str\u00e1nce. Google nevysv\u011btlil \u017e\u00e1dnou sankci za duplicitn\u00ed obsah, ale ovliv\u0148uje to va\u0161e hodnocen\u00ed ve vyhled\u00e1v\u00e1n\u00ed Google. Google <a href=\"https:\/\/seo.london\/cs\/mistni-obchodni-hovory\/\">vol\u00e1<\/a> takov\u00fd obsah jako znateln\u011b podobn\u00fd obsah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To v\u0161ak mate vyhled\u00e1va\u010de Google, kter\u00e1 duplicitn\u00ed verze je vhodn\u011bj\u0161\u00ed a relevantn\u011bj\u0161\u00ed pro dotaz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Duplicitn\u00ed obsah se nesm\u00ed kop\u00edrovat a to\u010dit, pokud se pokus\u00edte ud\u011blat sv\u016fj zkop\u00edrovan\u00fd obsah unik\u00e1tn\u00ed t\u00edm, \u017ee ho rozto\u010d\u00edte, pak byste byli posti\u017eeni algoritmem nebo manu\u00e1ln\u00ed penalizac\u00ed. Jak \u0159ekl Google, pokud pou\u017e\u00edv\u00e1te techniky, jako je p\u0159id\u00e1v\u00e1n\u00ed synonym a p\u0159\u00edbuzn\u00fdch slov, pak je to kontraproduktivn\u00ed a nen\u00ed to u\u017eite\u010dn\u00fd krok, kter\u00fd by pomohl va\u0161im webov\u00fdm str\u00e1nk\u00e1m. M\u011bjte tedy na pam\u011bti, \u017ee se nejedn\u00e1 o trest, sp\u00ed\u0161e o faktor, jak Google \u0159ad\u00ed, pokud zjist\u00ed, \u017ee v\u00e1\u0161 obsah nen\u00ed jedine\u010dn\u00fd a neza\u0159ad\u00ed v\u00e1s nad str\u00e1nky konkurence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud pou\u017e\u00edv\u00e1te jedine\u010dn\u00fd a origin\u00e1ln\u00ed obsah, Google jej odfiltruje a p\u0159id\u00e1 k n\u011bmu dal\u0161\u00ed hodnotov\u00e9 sign\u00e1ly a zv\u00fd\u0161\u00ed n\u00e1v\u0161t\u011bvnost. Google ve sv\u00e9m organick\u00e9m v\u00fdpisu odm\u011b\u0148uje bohat\u00fd, jedine\u010dn\u00fd, produktivn\u00ed a relevantn\u00ed obsah a m\u011b\u0159\u00ed jej podle pom\u011bru nekvalitn\u00edho obsahu ve srovn\u00e1n\u00ed s <a href=\"https:\/\/seo.london\/cs\/jak-psat-obsah-optimalizovany-pro-seo\/\">kvalitn\u00ed obsah<\/a> na va\u0161ich str\u00e1nk\u00e1ch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"can-duplicate-content-rank-in-google\"><\/span>M\u016f\u017ee se duplicitn\u00ed obsah um\u00edstit v Googlu?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V mnoha p\u0159\u00edpadech ti, kte\u0159\u00ed vlastn\u00ed webov\u00e9 str\u00e1nky, nevytv\u00e1\u0159ej\u00ed duplicitn\u00ed obsah na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch z\u00e1m\u011brn\u011b. To v\u0161ak neznamen\u00e1, \u017ee duplicitn\u00ed obsah na webu nen\u00ed. V\u00fdzkumn\u00edci zjistili a odhadli, \u017ee web obsahuje p\u0159ibli\u017en\u011b 29% duplicitn\u00edho obsahu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u010dkoli jsem je\u0161t\u011b nevid\u011bl d\u016fkaz, \u017ee duplicitn\u00ed obsah ovliv\u0148uje hodnocen\u00ed webu, s v\u00fdjimkou extr\u00e9mn\u00ed p\u0159\u00edpadov\u00e9 studie. Zde je to, co se stalo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Firma zab\u00fdvaj\u00edc\u00ed se v\u00fdvojem webov\u00fdch str\u00e1nek spustila <a href=\"https:\/\/seo.london\/cs\/seo-pro-nove-stranky\/\">nov\u00e9 webov\u00e9 str\u00e1nky<\/a>. T\u00e9ho\u017e dne l\u00edn\u00ed IT pracovn\u00edci zkop\u00edrovali text domovsk\u00e9 str\u00e1nky jin\u00e9ho webu a zve\u0159ejnili jej. Ihned po zve\u0159ejn\u011bn\u00ed vytvo\u0159il stovky verz\u00ed obsahu domovsk\u00e9 str\u00e1nky po cel\u00e9m internetu. Negativn\u00ed sign\u00e1ly se dostaly p\u0159\u00edmo do Googlu a jeden zlot\u0159il\u00fd googlovsk\u00fd \u00fa\u0159edn\u00edk s\u00e1m p\u0159idal dom\u00e9nu na \u010dernou listinu.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tohle byl opravdu drsn\u00fd <a href=\"https:\/\/seo.london\/cs\/co-jsou-signaly-zkusenosti-se-strankami\/\">zku\u0161enosti<\/a> na jejich stran\u011b. Museli Google prosit, aby sv\u00e9 jedn\u00e1n\u00ed p\u0159ehodnotil. Nakonec byla jejich dom\u00e9na znovu zaindexov\u00e1na.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Co<em> p\u0159inesl tento probl\u00e9m<\/em>?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za prv\u00e9, <strong>Svazek<\/strong>. Kdy\u017e byla domovsk\u00e1 str\u00e1nka zve\u0159ejn\u011bna, byly na internetu stovky stejn\u00fdch text\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za druh\u00e9, <strong>\u010casov\u00e1n\u00ed<\/strong>. Bylo vid\u011bt, \u017ee ve\u0161ker\u00fd zve\u0159ejn\u011bn\u00fd obsah webu vy\u0161el ve stejnou dobu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A kone\u010dn\u011b. <strong>Kontext<\/strong>. V p\u0159\u00edpadov\u00e9 studii bylo vysv\u011btleno, \u017ee jeden ze zam\u011bstnanc\u016f zkop\u00edroval domovskou str\u00e1nku jin\u00e9ho webu a zve\u0159ejnil ji na nov\u011b spu\u0161t\u011bn\u00e9 dom\u00e9n\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neo\u010dek\u00e1vejte tedy, \u017ee se v\u00e1\u0161 duplicitn\u00ed obsah um\u00edst\u00ed v Googlu. A v\u011bzte, \u017ee jakmile se objev\u00ed, d\u016fv\u011bryhodnost va\u0161\u00ed dom\u00e9ny u\u017e nebude ve vyhled\u00e1va\u010di relevantn\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-does-google-rate-content-deliberately-duplicated-across-domains\"><\/span>Jak Google hodnot\u00ed obsah z\u00e1m\u011brn\u011b duplikovan\u00fd na r\u016fzn\u00fdch dom\u00e9n\u00e1ch?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Duplicitn\u00ed je probl\u00e9mem ji\u017e mnoho let a je vin\u00edkem n\u00edzk\u00e9ho hodnocen\u00ed a men\u0161\u00ed n\u00e1v\u0161t\u011bvnosti webu. Kdy\u017e na webu n\u011bco publikujete, Googlu trv\u00e1, ne\u017e to projde a zaindexuje. Pokud jste zn\u00e1m\u00fd web a \u010dasto zve\u0159ej\u0148ujete \u010dl\u00e1nky, pak je Google proch\u00e1z\u00ed d\u0159\u00edve. Google pak porovn\u00e1 va\u0161i informaci s jinou a pokud najde duplicitn\u00ed obsah, pak nastane jedna ze dvou mo\u017enost\u00ed.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google v\u00e1\u0161 obsah zobraz\u00ed a za\u0159ad\u00ed, pokud jej shled\u00e1 u\u017eite\u010dn\u00fdm pro sv\u00e9 \u010dten\u00e1\u0159e. Nejvhodn\u011bj\u0161\u00edm p\u0159\u00edkladem mohou b\u00fdt titulky zpr\u00e1v se stejn\u00fdm tvrzen\u00edm, kter\u00e9 se na GSRP zobrazuj\u00ed opakovan\u011b.<\/li>\n\n\n\n<li>Dal\u0161\u00ed mo\u017enost\u00ed je, \u017ee Google vynech\u00e1 v\u00e1\u0161 web z v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed, pokud zjist\u00ed, \u017ee spamujete v\u00fdsledky nebo jste na svou dom\u00e9nu z\u00e1m\u011brn\u011b p\u0159idali duplicitn\u00ed obsah.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ud\u011bl\u00ed v\u00e1m za to Google pokutu? ne!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bude to m\u00edt vliv na va\u0161i n\u00e1v\u0161t\u011bvnost a hodnocen\u00ed? ano!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proto\u017ee nez\u00e1le\u017e\u00ed na tom, jestli za to nedostanete pokutu ut Google jasn\u011b uvedl, \u017ee p\u0159id\u00e1v\u00e1 hodnotu jedine\u010dn\u00e9mu obsahu a duplicitn\u00ed obsah ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed filtruje. Google to d\u011bl\u00e1, proto\u017ee nechce, aby jejich <a href=\"https:\/\/seo.london\/cs\/vykreslovani-na-strane-serveru-vs-na-strane-klienta\/\">server<\/a> p\u0159et\u00ed\u017een\u00ed nevy\u017e\u00e1dan\u00fdm obsahem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"do-trailing-slashes-cause-duplicate-content-challenges-on-a-website\"><\/span>Zp\u016fsobuj\u00ed koncov\u00e9 lom\u00edtko probl\u00e9my s duplicitn\u00edm obsahem na webov\u00fdch str\u00e1nk\u00e1ch?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud na konec adresy URL vlo\u017e\u00edte koncov\u00e9 lom\u00edtko, mohlo by to zp\u016fsobit duplicitn\u00ed obsah, pokud by nebyl spr\u00e1vn\u011b vy\u0159e\u0161en. Proto\u017ee Google nem\u00e1 r\u00e1d, kdy\u017e je stejn\u00fd obsah k dispozici na r\u016fzn\u00fdch str\u00e1nk\u00e1ch, proto\u017ee by to bylo nep\u0159\u00edjemn\u00e9 pro motory i u\u017eivatele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existuje v\u00edce d\u016fvod\u016f, pro\u010d bychom se m\u011bli zab\u00fdvat t\u00edmto probl\u00e9mem s koncov\u00fdm lom\u00edtkem.Google v\u00e1\u017en\u011b proch\u00e1z\u00ed jednotliv\u00e9 adresy URL a hodnot\u00ed je. Pokud se zd\u00e1, \u017ee ob\u011b adresy URL maj\u00ed stejn\u00fd obsah, spad\u00e1 to pod probl\u00e9m duplicitn\u00edho obsahu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u016f\u017ee rozd\u011blit va\u0161e <a href=\"https:\/\/seo.london\/cs\/propojeni-vlastniho-kapitalu\/\">propojen\u00ed vlastn\u00edho kapit\u00e1lu<\/a>, co\u017e je SEO \u0161\u0165\u00e1va faktor\u016f hodnocen\u00ed. Jin\u00e9 webov\u00e9 str\u00e1nky, kdy\u017e propoj\u00ed svou str\u00e1nku s va\u0161\u00ed, pak by jim to zp\u016fsobilo probl\u00e9m, proto\u017ee nev\u011bd\u00ed, kterou adresu URL maj\u00ed pou\u017e\u00edt bu\u010f s lom\u00edtkem, nebo bez lom\u00edtka. Kdy\u017e propoj\u00ed svou str\u00e1nku, znamen\u00e1 to, \u017ee tento odkaz sankcionuj\u00ed t\u00edm, \u017ee d\u00e1vaj\u00ed sv\u016fj odkaz equity a pom\u00e1h\u00e1 to t\u011bmto str\u00e1nk\u00e1m v hodnocen\u00ed. Nicm\u00e9n\u011b s trail slash by 50% odkazovala s odkazem trail slash a 50% bez n\u011bj. To by sklouzlo k vlastn\u00edmu kapit\u00e1lu odkazu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost Google tento probl\u00e9m tak\u00e9 vysv\u011btlila ve sv\u00e9m <a href=\"https:\/\/seo.london\/cs\/jsou-blogy-dobre-pro-seo\/\">blog<\/a> a vysv\u011btluje mnoho podrobnost\u00ed s p\u0159\u00edklady, ale podstata je, \u017ee to nezp\u016fsob\u00ed technick\u00e9 probl\u00e9my, ale je to nejlep\u0161\u00ed postup, jak vy\u0159e\u0161it v\u00e1\u0161 probl\u00e9m s koncov\u00fdm lom\u00edtkem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tento probl\u00e9m m\u016f\u017eete vy\u0159e\u0161it pou\u017eit\u00edm <a href=\"https:\/\/seo.london\/cs\/najmout-poradce-pro-presmerovani\/\">301<\/a> p\u0159esm\u011brov\u00e1n\u00ed. Nejprve je t\u0159eba zvolit preferovanou kopii obsahu a pak <a href=\"https:\/\/seo.london\/cs\/ma-presmerovani-url-vliv-na-seo\/\">p\u0159esm\u011brov\u00e1n\u00ed<\/a> duplicitn\u00ed obsah na tuto preferovanou adresu URL.  Prov\u00e1d\u011bn\u00ed tohoto postupu po jednom ve velk\u00e9m m\u011b\u0159\u00edtku by mohlo b\u00fdt \u010dasov\u011b n\u00e1ro\u010dn\u00e9 a hektick\u00e9, tak\u017ee nejlep\u0161\u00ed mo\u017enost\u00ed by bylo pou\u017e\u00edt p\u0159esm\u011brov\u00e1n\u00ed v r\u00e1mci cel\u00e9ho webu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-to-check-for-duplicate-content-on-a-website\"><\/span>Jak zkontrolovat duplicitn\u00ed obsah na webov\u00fdch str\u00e1nk\u00e1ch?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Duplicitn\u00ed obsah na va\u0161ich str\u00e1nk\u00e1ch m\u016f\u017ee po\u0161kodit va\u0161e hodnocen\u00ed SEO, a proto byste m\u011bli pravideln\u011b kontrolovat, zda v\u00e1\u0161 web takov\u00fd obsah neobsahuje. N\u011bkdy se toti\u017e m\u016f\u017ee st\u00e1t, \u017ee p\u0159i psan\u00ed obsahu pro v\u00e1\u0161 web omylem nap\u00ed\u0161ete obsah, kter\u00fd se hodn\u011b podob\u00e1 jin\u00e9mu obsahu, i kdy\u017e je to n\u00e1hodn\u00e1 podobnost, ale je dobr\u00e9 takovou podobnost eliminovat, abyste se vyhnuli jak\u00e9mukoli probl\u00e9mu v oblasti obsahu. <a href=\"https:\/\/seo.london\/cs\/trendy-seo\/\">budoucnost<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1sleduje n\u011bkolik bezplatn\u00fdch n\u00e1stroj\u016f, kter\u00e9 lze pou\u017e\u00edt ke kontrole plagi\u00e1t\u016f nebo duplicitn\u00edho obsahu.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00e1stroj Copyscape:<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tento n\u00e1stroj v\u00e1m na z\u00e1klad\u011b porovn\u00e1n\u00ed va\u0161eho v\u00fdsledku s jin\u00fdm obsahem na internetu okam\u017eit\u011b sd\u011bl\u00ed, zda se mu podob\u00e1. Zv\u00fdrazn\u00ed podobn\u00e9 v\u011bty a sd\u011bl\u00ed v\u00e1m procento zkop\u00edrovan\u00e9ho obsahu.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Duplichecker:<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Zkontroluje originalitu obsahu, kter\u00fd jste napsali. Registrovan\u00ed u\u017eivatel\u00e9 mohou prov\u00e9st 50 kontrol denn\u011b.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Smallseotools:<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1 r\u016fzn\u00e9 n\u00e1stroje pro SEO a tak\u00e9 n\u00e1stroj pro kontrolu plagi\u00e1torstv\u00ed, kter\u00fd kontroluje duplicitn\u00ed obsah.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Siteliner:<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tento n\u00e1stroj jednou m\u011bs\u00ed\u010dn\u011b zkontroluje va\u0161e webov\u00e9 str\u00e1nky a zjist\u00ed, zda se na nich nenach\u00e1z\u00ed duplicitn\u00ed obsah. Zkontroluje tak\u00e9 nefunk\u010dn\u00ed odkazy a zjist\u00ed str\u00e1nky, kter\u00e9 jsou pro vyhled\u00e1va\u010de nejn\u00e1padn\u011bj\u0161\u00ed.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Plagspotter:<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nejen\u017ee odhal\u00ed duplicitn\u00ed str\u00e1nky s va\u0161\u00edm obsahem na internetu, ale tak\u00e9 zjist\u00ed, kdo v\u00e1\u0161 obsah ukradl. M\u016f\u017eete tak\u00e9 prov\u00e1d\u011bt t\u00fddenn\u00ed kontrolu URL a kontrolovat duplicitn\u00ed obsah.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Grammarly premium.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159esto\u017ee se jedn\u00e1 o placen\u00fd n\u00e1stroj, umo\u017e\u0148uje kontrolovat plagi\u00e1torstv\u00ed v obsahu. Kontroluje tak\u00e9 gramatiku, v\u011bty <a href=\"https:\/\/seo.london\/cs\/format-a-struktura-clanku\/\">struktura<\/a>, srozumitelnost cel\u00e9ho obsahu. Poskytuje v\u00e1m tak\u00e9 mo\u017enost volby slov pro lep\u0161\u00ed prezentaci obsahu.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Analytics je vynikaj\u00edc\u00ed n\u00e1stroj pro sledov\u00e1n\u00ed, kter\u00fd poskytuje fakta a \u010d\u00edsla o n\u00e1v\u0161t\u011bvnosti, ale pokud tyto informace zkombinujete s anal\u00fdzou kl\u00ed\u010dov\u00fdch slov.<\/p>","protected":false},"author":6,"featured_media":12159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-12156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Avoid Google Penalty - All You Want to Know<\/title>\n<meta name=\"description\" content=\"These are the things that will lower the position of a website in Google&#039;s search results pages. 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