{"id":12055,"date":"2021-01-31T20:07:25","date_gmt":"2021-01-31T20:07:25","guid":{"rendered":"https:\/\/seolondonstg.wpengine.com\/?p=12055"},"modified":"2022-12-28T18:56:25","modified_gmt":"2022-12-28T18:56:25","slug":"prispevky-gmb","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/prispevky-gmb\/","title":{"rendered":"P\u0159\u00edsp\u011bvky GMB"},"content":{"rendered":"<h4 style=\"text-align: justify;\">Pou\u017e\u00edv\u00e1te p\u0159\u00edsp\u011bvky Google ve sv\u00e9 marketingov\u00e9 strategii pro m\u00edstn\u00ed firmy? Je to velmi u\u017eite\u010dn\u00e1 funkce pro m\u00edstn\u00ed podniky, kter\u00e1 je k dispozici prost\u0159ednictv\u00edm slu\u017eby Google My Business (GMB). Pomoc\u00ed P\u0159\u00edsp\u011bvk\u016f Google m\u016f\u017eete inzerovat produkty a slu\u017eby, oznamovat nadch\u00e1zej\u00edc\u00ed ud\u00e1losti, sd\u00edlet propaga\u010dn\u00ed akce a dal\u0161\u00ed. Chcete-li ji v\u0161ak efektivn\u011b za\u010dlenit do sv\u00e9 strategie pro m\u00edstn\u00ed podnik\u00e1n\u00ed, mus\u00edte se sezn\u00e1mit s p\u0159\u00edsp\u011bvky Google a jejich fungov\u00e1n\u00edm. <strong>Jak propagovat m\u00edstn\u00ed firmu pomoc\u00ed p\u0159\u00edsp\u011bvk\u016f Google<\/strong><\/h4>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-are-google-my-business-posts\"><\/span>Co jsou p\u0159\u00edsp\u011bvky slu\u017eby Moje firma na Googlu?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/prispevky-gmb\/#what-are-google-my-business-posts\" title=\"Co jsou p\u0159\u00edsp\u011bvky slu\u017eby Moje firma na Googlu?\">Co jsou p\u0159\u00edsp\u011bvky slu\u017eby Moje firma na Googlu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/prispevky-gmb\/#types-of-google-my-business-posts\" title=\"Typy p\u0159\u00edsp\u011bvk\u016f v aplikaci Moje firma na Googlu:\">Typy p\u0159\u00edsp\u011bvk\u016f v aplikaci Moje firma na Googlu:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/prispevky-gmb\/#benefits-of-using-google-my-business-posts\" title=\"V\u00fdhody pou\u017e\u00edv\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f slu\u017eby Google Moje firma\">V\u00fdhody pou\u017e\u00edv\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f slu\u017eby Google Moje firma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/cs\/prispevky-gmb\/#how-to-get-started-with-google-my-business-posts\" title=\"Jak za\u010d\u00edt s p\u0159\u00edsp\u011bvky v aplikaci Moje firma na Googlu\">Jak za\u010d\u00edt s p\u0159\u00edsp\u011bvky v aplikaci Moje firma na Googlu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/cs\/prispevky-gmb\/#tips-on-creating-google-my-business-posts\" title=\"Tipy pro vytv\u00e1\u0159en\u00ed p\u0159\u00edsp\u011bvk\u016f v aplikaci Moje firma na Googlu\">Tipy pro vytv\u00e1\u0159en\u00ed p\u0159\u00edsp\u011bvk\u016f v aplikaci Moje firma na Googlu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/cs\/prispevky-gmb\/#how-to-track-the-performance-of-google-my-business-posts\" title=\"Jak sledovat v\u00fdkon p\u0159\u00edsp\u011bvk\u016f v aplikaci Moje firma na Googlu\">Jak sledovat v\u00fdkon p\u0159\u00edsp\u011bvk\u016f v aplikaci Moje firma na Googlu<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"text-align: justify;\"><a href=\"https:\/\/seo.london\/cs\/jak-nastavit-sluzbu-google-my-business\/\">Moje firma Google<\/a> P\u0159\u00edsp\u011bvky jsou speci\u00e1ln\u00ed p\u0159\u00edsp\u011bvky ve stylu blogu vytvo\u0159en\u00e9 prost\u0159ednictv\u00edm ovl\u00e1dac\u00edho panelu GMB. Podporuj\u00ed maxim\u00e1ln\u011b 1 500 znak\u016f a voliteln\u00fd obr\u00e1zek nebo p\u0159\u00edsp\u011bvek. <a href=\"https:\/\/seo.london\/cs\/jsou-videa-dobra-pro-seo\/\">video<\/a> a volitelnou v\u00fdzvu k akci (CTA).<\/p>\n<p style=\"text-align: justify;\">Google My <a href=\"https:\/\/seo.london\/cs\/proc-se-moje-firma-nezobrazuje-na-mapach-google\/\">Obchodn\u00ed<\/a> P\u0159\u00edsp\u011bvky se zobrazuj\u00ed na firemn\u00ed <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-znalostni-graf-google\/\">znalosti<\/a> panel pro relevantn\u00ed, obvykle zna\u010dkov\u00e1, vyhled\u00e1v\u00e1n\u00ed a firemn\u00ed <a href=\"https:\/\/seo.london\/cs\/faktory-hodnoceni-na-mapach-google\/\">Mapy Google<\/a> <a href=\"https:\/\/seo.london\/cs\/mistni-vyhledavani-bez-fyzicke-adresy\/\">adresa<\/a>. Kdy\u017e u\u017eivatel hled\u00e1 v\u00e1\u0161 <a href=\"https:\/\/seo.london\/cs\/vyuziti-online-recenzi\/\">m\u00edstn\u00ed<\/a> podnik\u00e1n\u00ed <a href=\"https:\/\/seo.london\/cs\/zminky-o-znacce-seo\/\">zna\u010dka<\/a> jm\u00e9no na Googlu, m\u016f\u017ee se mu zobrazit jeho znalostn\u00ed panel vpravo naho\u0159e. <a href=\"https:\/\/seo.london\/cs\/jak-provadet-pokrocile-vyhledavani-v-googlu\/\">vyhled\u00e1v\u00e1n\u00ed<\/a> v\u00fdsledky. Ve\u0161ker\u00e9 p\u0159\u00edsp\u011bvky v r\u00e1mci slu\u017eby Moje firma na Googlu, kter\u00e9 jste ned\u00e1vno zve\u0159ejnili, se zobraz\u00ed v doln\u00ed \u010d\u00e1sti panelu znalost\u00ed o m\u00edstn\u00ed firm\u011b spolu s odkazem \"Zobrazit p\u0159edchoz\u00ed aktualizace na Googlu\", na kter\u00fd mohou u\u017eivatel\u00e9 kliknout, aby z\u00edskali p\u0159\u00edstup ke star\u0161\u00edm p\u0159\u00edsp\u011bvk\u016fm v r\u00e1mci slu\u017eby Moje firma na Googlu. Krom\u011b znalostn\u00edch panel\u016f se p\u0159\u00edsp\u011bvky slu\u017eby Moje firma Google zobrazuj\u00ed tak\u00e9 v Map\u00e1ch Google, kdy\u017e u\u017eivatel zad\u00e1 nebo vybere adresu m\u00edstn\u00ed firmy.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"types-of-google-my-business-posts\"><\/span>Typy p\u0159\u00edsp\u011bvk\u016f v aplikaci Moje firma na Googlu:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li>Co je nov\u00e9ho<\/li>\n<li>Ud\u00e1lost<\/li>\n<li>Nab\u00eddka<\/li>\n<li>Produkt<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Slu\u017eba GMB existuje od roku 2014, ale Google zavedl slu\u017ebu Google My Business Posts a\u017e v roce 2016. V t\u00e9 dob\u011b byly p\u0159\u00edsp\u011bvky Google Moje firma omezeny na kandid\u00e1ty prezidentsk\u00fdch voleb v USA v roce 2016. Jen n\u011bkolik m\u011bs\u00edc\u016f po testov\u00e1n\u00ed funkce mezi prezidentsk\u00fdmi kandid\u00e1ty ji Google roz\u0161\u00ed\u0159il na mal\u00fd po\u010det vybran\u00fdch podnik\u016f. Dnes mohou p\u0159\u00edsp\u011bvky Google My Business Posts vytv\u00e1\u0159et v\u0161echny m\u00edstn\u00ed podniky s ov\u011b\u0159en\u00fdm z\u00e1znamem na GMB.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"benefits-of-using-google-my-business-posts\"><\/span>V\u00fdhody pou\u017e\u00edv\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f slu\u017eby Google Moje firma<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">P\u0159\u00edsp\u011bvky v aplikaci Moje firma na Googlu mohou va\u0161\u00ed m\u00edstn\u00ed firm\u011b pomoci n\u011bkolika zp\u016fsoby. Vzhledem k tomu, \u017ee se zobrazuj\u00ed p\u0159\u00edmo na panelu znalost\u00ed, u\u017eivatel\u00e9 slu\u017eby Google je uvid\u00ed bez ohledu na to, zda kliknou a nav\u0161t\u00edv\u00ed webov\u00e9 str\u00e1nky va\u0161\u00ed m\u00edstn\u00ed firmy. D\u00edky tomu m\u016f\u017eete p\u0159\u00edsp\u011bvky slu\u017eby Moje firma na Googlu vyu\u017e\u00edvat k uve\u0159ej\u0148ov\u00e1n\u00ed ozn\u00e1men\u00ed, kter\u00e1 stoj\u00ed za pozornost a jsou relevantn\u00ed pro publikum va\u0161\u00ed m\u00edstn\u00ed firmy. Mo\u017en\u00e1 chcete ozn\u00e1mit speci\u00e1ln\u00ed v\u00fdprodej nebo t\u0159eba chcete ozn\u00e1mit p\u0159\u00edchod nov\u00e9ho produktu \u010di slu\u017eby. P\u0159\u00edsp\u011bvky Google Moje firma zajist\u00ed, \u017ee ka\u017ed\u00fd, kdo vyhled\u00e1 n\u00e1zev va\u0161\u00ed m\u00edstn\u00ed obchodn\u00ed zna\u010dky, uvid\u00ed va\u0161e ozn\u00e1men\u00ed na panelu znalost\u00ed.<\/p>\n<p style=\"text-align: justify;\">Pomoc\u00ed p\u0159\u00edsp\u011bvk\u016f slu\u017eby Moje firma na Googlu m\u016f\u017eete zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost sv\u00fdch m\u00edstn\u00edch firemn\u00edch str\u00e1nek. Kdy\u017e vytvo\u0159\u00edte p\u0159\u00edsp\u011bvek \"Co je nov\u00e9ho\" ve slu\u017eb\u011b Google, budete m\u00edt mo\u017enost p\u0159idat tla\u010d\u00edtko CTA. Pro tla\u010d\u00edtko CTA pak m\u016f\u017eete zadat odkaz, kter\u00fd u\u017eivatele navede na va\u0161e webov\u00e9 str\u00e1nky nebo jin\u00e9 digit\u00e1ln\u00ed <a href=\"https:\/\/seo.london\/cs\/klicova-slova-seo-pro-nemovitosti\/\">vlastnosti<\/a>. Pokud spust\u00edte <a href=\"https:\/\/seo.london\/cs\/jsou-blogy-dobre-pro-seo\/\">blog<\/a> na webu m\u00edstn\u00ed firmy, m\u016f\u017eete nap\u0159\u00edklad sd\u00edlet v\u00fd\u0148atky z p\u0159\u00edsp\u011bvk\u016f na blogu v sekci Moje firma na Googlu. Po p\u0159e\u010dten\u00ed \u00faryvku mohou u\u017eivatel\u00e9 kliknut\u00edm na tla\u010d\u00edtko CTA nav\u0161t\u00edvit va\u0161e webov\u00e9 str\u00e1nky a p\u0159e\u010d\u00edst si zbytek blogov\u00e9ho p\u0159\u00edsp\u011bvku.<\/p>\n<p style=\"text-align: justify;\">P\u0159\u00edsp\u011bvky v aplikaci Moje firma na Googlu mohou va\u0161\u00ed m\u00edstn\u00ed firm\u011b pomoci p\u0159il\u00e1kat v\u00edce lid\u00ed. <a href=\"https:\/\/seo.london\/cs\/mistni-obchodni-hovory\/\">vol\u00e1<\/a> od potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. Tla\u010d\u00edtko CTA \"Call now\" odpov\u00edd\u00e1 sv\u00e9mu n\u00e1zvu t\u00edm, \u017ee zobrazuje telefonn\u00ed \u010d\u00edslo va\u0161\u00ed m\u00edstn\u00ed firmy pro u\u017eivatele stoln\u00edch po\u010d\u00edta\u010d\u016f nebo tla\u010d\u00edtko \"click-to-call\" pro u\u017eivatele mobiln\u00edch za\u0159\u00edzen\u00ed.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"how-to-get-started-with-google-my-business-posts\"><\/span>Jak za\u010d\u00edt s p\u0159\u00edsp\u011bvky v aplikaci Moje firma na Googlu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">P\u0159ed vytvo\u0159en\u00edm p\u0159\u00edsp\u011bvk\u016f v aplikaci Moje firma na Googlu je t\u0159eba ov\u011b\u0159it sv\u016fj seznam GMB. Nav\u0161tivte str\u00e1nku google.com\/business a klikn\u011bte na tla\u010d\u00edtko \"P\u0159ihl\u00e1sit se\" v prav\u00e9m horn\u00edm rohu. Po p\u0159ihl\u00e1\u0161en\u00ed do slu\u017eby GMB byste m\u011bli vid\u011bt n\u00e1zev sv\u00e9 firmy zobrazen\u00fd pod polo\u017ekou \"Locations\". Chcete-li ov\u011b\u0159it sv\u016fj z\u00e1znam v GMB, klikn\u011bte na tla\u010d\u00edtko \"Ov\u011b\u0159it nyn\u00ed\" vedle n\u00e1zvu sv\u00e9 m\u00edstn\u00ed firmy a postupujte podle pokyn\u016f na obrazovce.<\/p>\n<p style=\"text-align: justify;\">Jakmile spole\u010dnost Google ov\u011b\u0159\u00ed v\u00e1\u0161 seznam GMB, m\u016f\u017eete prost\u0159ednictv\u00edm ovl\u00e1dac\u00edho panelu slu\u017eby GMB vytv\u00e1\u0159et p\u0159\u00edsp\u011bvky slu\u017eby Moje firma na Googlu. Na ovl\u00e1dac\u00edm panelu GMB klikn\u011bte na n\u00e1zev sv\u00e9 firmy v \u010d\u00e1sti \"M\u00edsta\". Pot\u00e9 klikn\u011bte na kartu \"Posts\" (P\u0159\u00edsp\u011bvky) v nab\u00eddce lev\u00e9ho postrann\u00edho panelu. Pot\u00e9 m\u016f\u017eete vybrat jeden ze \u010dty\u0159 podporovan\u00fdch typ\u016f p\u0159\u00edsp\u011bvk\u016f.<\/p>\n<p style=\"text-align: justify;\">Vytvo\u0159en\u00ed p\u0159\u00edsp\u011bvku Google je rychl\u00fd a snadn\u00fd proces. Po v\u00fdb\u011bru po\u017eadovan\u00e9ho typu p\u0159\u00edsp\u011bvku se zobraz\u00ed vyskakovac\u00ed okno s n\u011bkolika z\u00e1kladn\u00edmi poli a mo\u017enostmi. V tomto okn\u011b <a href=\"https:\/\/seo.london\/cs\/seo-agentura-v-londyne\/\">top<\/a> vyskakovac\u00edho okna je ikona fotoapar\u00e1tu, <a href=\"https:\/\/seo.london\/cs\/eskortni-seo-sluzby\/\">kter\u00fd<\/a> m\u016f\u017eete kliknout a nahr\u00e1t obr\u00e1zek nebo video. U p\u0159\u00edsp\u011bvk\u016f \"Co je nov\u00e9ho\" - nej\u010dast\u011bji pou\u017e\u00edvan\u00e9ho typu p\u0159\u00edsp\u011bvku Google - se pod ikonou fotoapar\u00e1tu zobraz\u00ed pole. Zde jsou uvedeny tipy pro toto pole:<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"tips-on-creating-google-my-business-posts\"><\/span>Tipy pro vytv\u00e1\u0159en\u00ed p\u0159\u00edsp\u011bvk\u016f v aplikaci Moje firma na Googlu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify;\">Spole\u010dnost Google obvykle zobrazuje na panelu znalost\u00ed pouze prvn\u00edch 100 znak\u016f p\u0159\u00edsp\u011bvku Google, proto si dejte z\u00e1le\u017eet na prvn\u00edch 100 znac\u00edch.<\/li>\n<li style=\"text-align: justify;\">Nepou\u017e\u00edvejte znovu stejn\u00fd obr\u00e1zek nebo <a href=\"https:\/\/seo.london\/cs\/google-neindexuje-obrazky\/\">obr\u00e1zky<\/a> pro v\u00edce p\u0159\u00edsp\u011bvk\u016f slu\u017eby Moje firma na Googlu.<\/li>\n<li style=\"text-align: justify;\">Vyberte si obr\u00e1zky v jasn\u00fdch barv\u00e1ch, kter\u00e9 upoutaj\u00ed pozornost, abyste dos\u00e1hli v\u011bt\u0161\u00edho po\u010dtu zobrazen\u00ed p\u0159\u00edsp\u011bvk\u016f v aplikaci Moje firma na Googlu.<\/li>\n<li style=\"text-align: justify;\">Pro obr\u00e1zky pou\u017e\u00edvejte pom\u011br stran 1:1. Pokud se pokus\u00edte nahr\u00e1t obr\u00e1zek s jin\u00fdm pom\u011brem stran, slu\u017eba GMB v\u00e1s donut\u00ed obr\u00e1zek o\u0159\u00edznout.<\/li>\n<li style=\"text-align: justify;\">Sna\u017ete se publikovat nov\u00e9 p\u0159\u00edsp\u011bvky do slu\u017eby Moje firma na Googlu alespo\u0148 jednou t\u00fddn\u011b. P\u0159\u00edsp\u011bvky star\u0161\u00ed ne\u017e jeden t\u00fdden jsou ze znalostn\u00edho panelu odstran\u011bny, co\u017e m\u00e1 za n\u00e1sledek v\u00fdrazn\u011b ni\u017e\u0161\u00ed viditelnost.<\/li>\n<li style=\"text-align: justify;\">Vytv\u00e1\u0159ejte kr\u00e1tk\u00e9, ale p\u0159esv\u011bd\u010div\u00e9 n\u00e1zvy.<\/li>\n<li style=\"text-align: justify;\">Rozd\u011blte text do n\u011bkolika mal\u00fdch odd\u00edl\u016f a ka\u017ed\u00fd odd\u00edl opat\u0159ete podnadpisem.<\/li>\n<li style=\"text-align: justify;\">P\u0159idejte tla\u010d\u00edtko CTA do ka\u017ed\u00e9ho p\u0159\u00edsp\u011bvku \"Co je nov\u00e9ho\".<\/li>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/seo.london\/cs\/na-co-se-ptat-konzultantu-seo\/\">Zeptejte se<\/a> u\u017eivatel\u016f sd\u00edlet va\u0161e p\u0159\u00edsp\u011bvky v aplikaci Moje firma na Googlu.<\/li>\n<li style=\"text-align: justify;\">Publikovat \u010dasov\u011b citliv\u00e9 i <a href=\"https:\/\/seo.london\/cs\/evergreenovy-sezonni-nebo-pomijivy-obsah-jak-si-vybrat-ten-idealni\/\">evergreen<\/a> <a href=\"https:\/\/seo.london\/cs\/obsah-marketing-seo-sluzby\/\">obsah<\/a>.<\/li>\n<li style=\"text-align: justify;\">P\u0159ekontrolujte tla\u010d\u00edtka CTA, zda obsahuj\u00ed spr\u00e1vnou adresu odkazu nebo telefonn\u00ed \u010d\u00edslo. Pokud je adresa odkazu nebo telefonn\u00ed \u010d\u00edslo chybn\u00e9, p\u0159\u00edsp\u011bvek nebude m\u00edt pro va\u0161i m\u00edstn\u00ed firmu velkou hodnotu.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"how-to-track-the-performance-of-google-my-business-posts\"><\/span>Jak sledovat v\u00fdkon p\u0159\u00edsp\u011bvk\u016f v aplikaci Moje firma na Googlu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">M\u016f\u017eete snadno <a href=\"https:\/\/seo.london\/cs\/jak-sledovat-poradi-klicovych-slov\/\">tra\u0165<\/a> . <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/jak-monitorovat-vykon\/\">v\u00fdkon<\/a> sv\u00fdch p\u0159\u00edsp\u011bvk\u016f v aplikaci Moje firma na Googlu z ovl\u00e1dac\u00edho panelu GMB. Sta\u010d\u00ed kliknout na n\u00e1zev m\u00edstn\u00ed firmy a pot\u00e9 na z\u00e1lo\u017eku \"P\u0159\u00edsp\u011bvky\" v lev\u00e9m postrann\u00edm panelu. Ve spodn\u00ed \u010d\u00e1sti ka\u017ed\u00e9ho p\u0159\u00edsp\u011bvku Google uvid\u00edte po\u010det zobrazen\u00ed a kliknut\u00ed na CTA, kter\u00e9 p\u0159\u00edsp\u011bvek od sv\u00e9ho zve\u0159ejn\u011bn\u00ed vyvolal. \u010c\u00edm v\u00edce zobrazen\u00ed a kliknut\u00ed p\u0159\u00edsp\u011bvek Google vygeneruje, t\u00edm l\u00e9pe.<\/p>\n<p style=\"text-align: justify;\">V\u011bt\u0161ina technicky zdatn\u00fdch m\u00edstn\u00edch firem si uv\u011bdomuje hodnotu seznamu GMB. Pouze mal\u00e1 \u010d\u00e1st z nich v\u0161ak vyu\u017e\u00edv\u00e1 funkci P\u0159\u00edsp\u011bvky v r\u00e1mci slu\u017eby GMB. Vytvo\u0159en\u00edm p\u0159\u00edsp\u011bvk\u016f v r\u00e1mci slu\u017eby Moje firma na Googlu odli\u0161\u00edte sv\u016fj m\u00edstn\u00ed podnik od konkurence.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Analytics je vynikaj\u00edc\u00ed n\u00e1stroj pro sledov\u00e1n\u00ed, kter\u00fd poskytuje fakta a \u010d\u00edsla o n\u00e1v\u0161t\u011bvnosti, ale pokud tyto informace zkombinujete s anal\u00fdzou kl\u00ed\u010dov\u00fdch slov.<\/p>","protected":false},"author":6,"featured_media":12056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-12055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google My Business Posts - Creating Post, Call-To-Action and more<\/title>\n<meta name=\"description\" content=\"Are you using Google Posts in your local business marketing strategy? 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