{"id":12045,"date":"2021-02-24T22:34:26","date_gmt":"2021-02-24T22:34:26","guid":{"rendered":"https:\/\/seolondonstg.wpengine.com\/?p=12045"},"modified":"2023-10-14T14:17:40","modified_gmt":"2023-10-14T14:17:40","slug":"mistni-seo-recenze","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/mistni-seo-recenze\/","title":{"rendered":"M\u00edstn\u00ed SEO recenze"},"content":{"rendered":"<h4 style=\"text-align: justify;\">V dne\u0161n\u00ed dob\u011b je ka\u017ed\u00fd kritikem. Internet dal spot\u0159ebitel\u016fm nov\u00fd a siln\u00fd hlas. Ka\u017edodenn\u00ed lid\u00e9 nyn\u00ed mohou v\u00fdrazn\u011b ovlivnit vn\u00edm\u00e1n\u00ed spole\u010dnosti a dokonce ovlivnit jej\u00ed budouc\u00ed prodej. Sta\u010d\u00ed, aby kdokoli pou\u017eil sv\u016fj chytr\u00fd telefon a ohodnotil nebo zrecenzoval podnik, co\u017e je akce, kter\u00e1 m\u016f\u017ee ovlivnit jeho budoucnost.<\/h4>\n<div class=\"lyte-wrapper fourthree\" title=\"M\u00edstn\u00ed SEO recenze\" style=\"width:420px;max-width:100%;margin:5px auto;\"><div class=\"lyMe hidef\" id=\"WYL_ThTiZQ1MEps\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FThTiZQ1MEps%2Fmaxresdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/ThTiZQ1MEps\" \/><meta itemprop=\"duration\" content=\"PT7M51S\" \/><meta itemprop=\"uploadDate\" content=\"2021-03-27T22:42:12Z\" \/><\/div><div id=\"lyte_ThTiZQ1MEps\" data-src=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FThTiZQ1MEps%2Fmaxresdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\"><a href=\"https:\/\/seo.london\/cs\/vyuziti-online-recenzi\/\">M\u00edstn\u00ed<\/a> Recenze SEO<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/ThTiZQ1MEps\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FThTiZQ1MEps%2F0.jpg\" alt=\"M\u00edstn\u00ed SEO recenze\" width=\"420\" height=\"295\" \/><br \/>Pod\u00edvejte se na toto video na YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"Visit: http:\/\/seo.london\/?utm_source=youtube&amp;utm_medium=referral&amp;utm_campaign=lukaszzelezny&amp;utm_term=localseoreviews&amp;utm_content=localseoreviews I am a London SEO professional with over 15 years of experience. A UK Search Awards judge, and a former director of organic performance at ZPG (uSwitch.com, Zoopla.co.uk, and Prime Location). Currently running SEO.London consultancy\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:420px;margin:5px auto;\"><\/div><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"why-are-online-reviews-important-for-business\"><\/span>Pro\u010d jsou online recenze d\u016fle\u017eit\u00e9 pro podnik\u00e1n\u00ed?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/mistni-seo-recenze\/#why-are-online-reviews-important-for-business\" title=\"Pro\u010d jsou online recenze d\u016fle\u017eit\u00e9 pro podnik\u00e1n\u00ed?\">Pro\u010d jsou online recenze d\u016fle\u017eit\u00e9 pro podnik\u00e1n\u00ed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/mistni-seo-recenze\/#who-reads-online-reviews\" title=\"Kdo \u010dte online recenze?\">Kdo \u010dte online recenze?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/mistni-seo-recenze\/#download-the-local-seo-checklist\" title=\"St\u00e1hn\u011bte si kontroln\u00ed seznam pro m\u00edstn\u00ed SEO\">St\u00e1hn\u011bte si kontroln\u00ed seznam pro m\u00edstn\u00ed SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/cs\/mistni-seo-recenze\/#how-do-reviews-influence-customer-decisions\" title=\"Jak recenze ovliv\u0148uj\u00ed rozhodov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f?\">Jak recenze ovliv\u0148uj\u00ed rozhodov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/cs\/mistni-seo-recenze\/#how-will-they-affect-my-business\" title=\"Jak ovlivn\u00ed m\u00e9 podnik\u00e1n\u00ed?\">Jak ovlivn\u00ed m\u00e9 podnik\u00e1n\u00ed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/cs\/mistni-seo-recenze\/#how-do-i-get-good-ratings\" title=\"Jak z\u00edskat dobr\u00e9 hodnocen\u00ed?\">Jak z\u00edskat dobr\u00e9 hodnocen\u00ed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/cs\/mistni-seo-recenze\/#what-should-i-do-if-i-get-a-negative-review\" title=\"Co m\u00e1m d\u011blat, kdy\u017e dostanu negativn\u00ed hodnocen\u00ed?\">Co m\u00e1m d\u011blat, kdy\u017e dostanu negativn\u00ed hodnocen\u00ed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/cs\/mistni-seo-recenze\/#what-about-fake-reviews\" title=\"A co fale\u0161n\u00e9 recenze?\">A co fale\u0161n\u00e9 recenze?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/cs\/mistni-seo-recenze\/#how-can-i-tell-if-a-review-is-fake\" title=\"Jak pozn\u00e1m, \u017ee je recenze fale\u0161n\u00e1?\">Jak pozn\u00e1m, \u017ee je recenze fale\u0161n\u00e1?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/cs\/mistni-seo-recenze\/#conclusion\" title=\"Z\u00e1v\u011br\">Z\u00e1v\u011br<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/cs\/mistni-seo-recenze\/#you-may-also-like-to-read\" title=\"Mo\u017en\u00e1 byste si tak\u00e9 r\u00e1di p\u0159e\u010detli:\">Mo\u017en\u00e1 byste si tak\u00e9 r\u00e1di p\u0159e\u010detli:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p style=\"text-align: justify;\">D\u00edky Yelpu, Googlu, TripAdvisoru a dal\u0161\u00edm webov\u00fdm str\u00e1nk\u00e1m mus\u00ed podniky v\u0161ech tvar\u016f a velikost\u00ed p\u0159istupovat ke ka\u017ed\u00e9mu z\u00e1kazn\u00edkovi s maxim\u00e1ln\u00ed \u00factou, jinak budou \u010delit hn\u011bvu na\u0161tvan\u00fdch recenzent\u016f. Na <a href=\"https:\/\/seo.london\/cs\/seo-pro-it-spolecnosti\/\">internet<\/a> v\u00fdrazn\u011b zm\u011bnila zp\u016fsob, jak\u00fdm <a href=\"https:\/\/seo.london\/cs\/nejlepsi-seo-spolecnosti-uk\/\">spole\u010dnosti<\/a> provozovat. Udr\u017eet si \u010distou image je pro udr\u017een\u00ed se nad vodou nezbytn\u00e9.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"who-reads-online-reviews\"><\/span>Kdo \u010dte online recenze?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Jak d\u016fle\u017eit\u00e9 jsou internetov\u00e9 recenze? Pr\u016fzkum spole\u010dnosti BrightLocal z roku 2017 zjistil, \u017ee 97% z\u00e1kazn\u00edk\u016f si ov\u011b\u0159uje m\u00edstn\u00ed informace. <a href=\"https:\/\/seo.london\/cs\/proc-se-moje-firma-nezobrazuje-na-mapach-google\/\">podnik\u00e1n\u00ed<\/a> hodnocen\u00ed. Nav\u00edc 73% spot\u0159ebitel\u016f uvedlo, \u017ee d\u016fv\u011b\u0159uje spole\u010dnosti, kter\u00e1 m\u00e1 dobr\u00e9 hodnocen\u00ed. Mileni\u00e1lov\u00e9 jsou obzvl\u00e1\u0161t\u011b vn\u00edmav\u00ed k online hodnocen\u00ed, v 68% v\u011b\u0159\u00ed spot\u0159ebitelsk\u00fdm recenz\u00edm a pouze 34% v\u011b\u0159\u00ed televizn\u00ed reklam\u011b. Ve skute\u010dnosti v\u00edce mlad\u00fdch lid\u00ed d\u016fv\u011b\u0159uje internetov\u00fdm hodnocen\u00edm ne\u017e sv\u00fdm p\u0159\u00e1tel\u016fm a <a href=\"https:\/\/seo.london\/cs\/seo-pro-rodinne-pravniky\/\">rodina<\/a> p\u0159i p\u0159ij\u00edm\u00e1n\u00ed obchodn\u00edch rozhodnut\u00ed.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"download-the-local-seo-checklist\"><\/span>St\u00e1hn\u011bte si kontroln\u00ed seznam pro m\u00edstn\u00ed SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/seo.london\/wp-content\/uploads\/2023\/10\/Local-SEO-Checklist.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-31516 size-large aligncenter\" title=\"M\u00edstn\u00ed kontroln\u00ed seznam SEO\" src=\"https:\/\/seo.london\/wp-content\/uploads\/2023\/10\/Local-SEO-Checklist-1024x966.webp\" alt=\"M\u00edstn\u00ed kontroln\u00ed seznam SEO\" width=\"640\" height=\"604\" srcset=\"https:\/\/seo.london\/wp-content\/uploads\/2023\/10\/Local-SEO-Checklist-1024x966.webp 1024w, https:\/\/seo.london\/wp-content\/uploads\/2023\/10\/Local-SEO-Checklist-300x283.webp 300w, https:\/\/seo.london\/wp-content\/uploads\/2023\/10\/Local-SEO-Checklist-768x724.webp 768w, https:\/\/seo.london\/wp-content\/uploads\/2023\/10\/Local-SEO-Checklist-1536x1448.webp 1536w, https:\/\/seo.london\/wp-content\/uploads\/2023\/10\/Local-SEO-Checklist-2048x1931.webp 2048w, https:\/\/seo.london\/wp-content\/uploads\/2023\/10\/Local-SEO-Checklist-13x12.webp 13w, https:\/\/seo.london\/wp-content\/uploads\/2023\/10\/Local-SEO-Checklist-150x141.webp 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"how-do-reviews-influence-customer-decisions\"><\/span><strong style=\"user-select: auto;\">Jak recenze ovliv\u0148uj\u00ed rozhodov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Obecn\u011b plat\u00ed, \u017ee \u010d\u00edm vy\u0161\u0161\u00ed <a href=\"https:\/\/seo.london\/cs\/hodnoceni-url\/\">hodnocen\u00ed<\/a> m\u00e1 podnik, t\u00edm v\u00edce z\u00e1kazn\u00edk\u016f p\u0159il\u00e1k\u00e1. Necel\u00e1 polovina respondent\u016f ani neuva\u017euje o tom, \u017ee by vyu\u017eila slu\u017eeb podniku, kter\u00fd nem\u00e1 alespo\u0148 \u010dty\u0159hv\u011bzdi\u010dkov\u00e9 hodnocen\u00ed.<\/p>\n<p style=\"text-align: justify;\">Dev\u011bt z deseti z\u00e1kazn\u00edk\u016f si p\u0159ed vytvo\u0159en\u00edm n\u00e1zoru na spole\u010dnost p\u0159e\u010dte m\u00e9n\u011b ne\u017e deset recenz\u00ed. \u010cty\u0159icet procent spot\u0159ebitel\u016f si p\u0159e\u010dte jednu a\u017e t\u0159i recenze a 73% si p\u0159ed vytvo\u0159en\u00edm \u00fasudku p\u0159e\u010dte a\u017e \u0161est recenz\u00ed.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"how-will-they-affect-my-business\"><\/span>Jak ovlivn\u00ed m\u00e9 podnik\u00e1n\u00ed?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Mezi dobr\u00fdm hodnocen\u00edm a \u00fasp\u011b\u0161n\u00fdm podnik\u00e1n\u00edm existuje ur\u010dit\u00e1 souvislost. Z\u00e1kazn\u00edci cht\u011bj\u00ed nakupovat tam, kde se k nim chovaj\u00ed dob\u0159e a kde nab\u00edzej\u00ed kvalitn\u00ed zbo\u017e\u00ed a slu\u017eby. V roce 2011 dosp\u011bla studie Harvard Business School k z\u00e1v\u011bru, \u017ee jedna hv\u011bzdi\u010dka na Yelpu vedla k 5-9% tr\u017eeb <a href=\"https:\/\/seo.london\/cs\/jak-zvysit-navstevnost-svych-webovych-stranek-bez-seo\/\">zv\u00fd\u0161it<\/a>. Hotely maj\u00ed z pozitivn\u00edho hodnocen\u00ed je\u0161t\u011b v\u011bt\u0161\u00ed prosp\u011bch, proto\u017ee ka\u017ed\u00fd bod vede k n\u00e1r\u016fstu rezervac\u00ed pokoj\u016f o 11,2%.<\/p>\n<p style=\"text-align: justify;\">Stejn\u011b tak mohou negativn\u00ed recenze odradit potenci\u00e1ln\u00ed z\u00e1kazn\u00edky. Pr\u016fm\u011brn\u00e1 mizern\u00e1 recenze <a href=\"https:\/\/seo.london\/cs\/kolik-stoji-seo-ve-velke-britanii\/\">n\u00e1klady<\/a> spole\u010dnost a\u017e 30 spot\u0159ebitel\u016f. N\u011bkte\u0159\u00ed lid\u00e9 jsou neuv\u011b\u0159iteln\u011b vyb\u00edrav\u00ed. Dvaadvacet procent z\u00e1kazn\u00edk\u016f nepou\u017eije podnik po p\u0159e\u010dten\u00ed jedin\u00e9ho <a href=\"https:\/\/seo.london\/cs\/spatne-pro-seo\/\">\u0161patn\u00fd<\/a> recenze. Po t\u0159ech negativn\u00edch hodnocen\u00edch se toto procento zvy\u0161uje na 59%.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"how-do-i-get-good-ratings\"><\/span>Jak z\u00edskat dobr\u00e9 hodnocen\u00ed?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Nejp\u0159irozen\u011bj\u0161\u00ed je zajistit, aby va\u0161e spole\u010dnost nab\u00edzela vysoce kvalitn\u00ed produkty a slu\u017eby. Poskytn\u011bte nezapomenutelnou <a href=\"https:\/\/seo.london\/cs\/co-jsou-signaly-zkusenosti-se-strankami\/\">zku\u0161enosti<\/a> se \u0161pi\u010dkov\u00fdmi slu\u017ebami. V\u011bt\u0161ina z\u00e1kazn\u00edk\u016f v\u0161ak nezanech\u00e1 recenzi, pokud jejich zku\u0161enost nebyla bu\u010f neuv\u011b\u0159iteln\u011b pozitivn\u00ed, nebo negativn\u00ed.<\/p>\n<p style=\"text-align: justify;\">Na\u0161t\u011bst\u00ed existuje je\u0161t\u011b jedna jednoduch\u00e1 metoda: zeptat se. Pr\u016fzkum spole\u010dnosti BrightLocal dosp\u011bl k z\u00e1v\u011bru, \u017ee 68% spot\u0159ebitel\u016f by ohodnotilo m\u00edstn\u00ed podnik, pokud by byli po\u017e\u00e1d\u00e1ni o zp\u011btnou vazbu. Je neuv\u011b\u0159iteln\u011b snadn\u00e9 povzbudit z\u00e1kazn\u00edky, aby zanechali hodnocen\u00ed, zejm\u00e9na u online firem. Spousta <a href=\"https:\/\/seo.london\/cs\/vyhledavani-pro-aplikace\/\">aplikace<\/a> tak\u00e9 pravideln\u011b vyz\u00fdvaj\u00ed u\u017eivatele, aby jim ud\u011blovali p\u011bt hv\u011bzdi\u010dek. Dbejte na to, abyste byli autenti\u010dt\u00ed, a vyhn\u011bte se \u017eebr\u00e1n\u00ed o hodnocen\u00ed.<\/p>\n<p style=\"text-align: justify;\">Z\u00e1sadn\u00ed roli v hodnocen\u00ed hraje tak\u00e9 z\u00e1kaznick\u00fd servis. Sto procent lid\u00ed s platem nad $150 000 zanech\u00e1 hodnocen\u00ed, pokud se setk\u00e1 se \u0161patn\u00fdm z\u00e1kaznick\u00fdm servisem. To jsou lid\u00e9, kter\u00e9 si nechcete rozhn\u011bvat.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-should-i-do-if-i-get-a-negative-review\"><\/span>Co m\u00e1m d\u011blat, kdy\u017e dostanu negativn\u00ed hodnocen\u00ed?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">\u0160patn\u00e9 recenze \u010dasto odl\u00e1kaj\u00ed z\u00e1kazn\u00edky. Negativn\u00ed hodnocen\u00ed v\u0161ak maj\u00ed i sv\u011btlou str\u00e1nku. Zaprv\u00e9, studie spole\u010dnosti Revoo z roku 2013 zjistila, \u017ee 95% z\u00e1kazn\u00edk\u016f m\u00e1 okam\u017eit\u011b podez\u0159en\u00ed na cenzuru, pokud m\u00e1 spole\u010dnost nulov\u00e9 \u0161patn\u00e9 recenze. V\u011bt\u0161ina lid\u00ed recenz\u00edm d\u016fv\u011b\u0159uje, pokud si v\u0161imne kombinace pozitivn\u00edch a negativn\u00edch hodnocen\u00ed.<\/p>\n<p style=\"text-align: justify;\">Na \u0161patn\u00e9 recenze byste m\u011bli reagovat taktn\u011b a stylov\u011b. Koneckonc\u016f v\u00e1m mohou pomoci rozpoznat oblasti, kter\u00e9 lze zlep\u0161it. Ohromuj\u00edc\u00ed 95% nespokojen\u00fdch z\u00e1kazn\u00edk\u016f \u0159\u00edk\u00e1, \u017ee by se vr\u00e1tili k firm\u011b, kter\u00e1 rychle vy\u0159e\u0161ila v\u0161echny st\u00ed\u017enosti.<\/p>\n<p style=\"text-align: justify;\">Na druhou stranu byste se rozhodn\u011b m\u011bli vyvarovat jak\u00e9hokoli neprofesion\u00e1ln\u00edho chov\u00e1n\u00ed. Vezm\u011bte si p\u0159\u00edklad nechvaln\u011b zn\u00e1m\u00e9 spole\u010dnosti Amy's Baking Company. Jej\u00ed majitel\u00e9 jsou zn\u00e1m\u00ed t\u00edm, \u017ee se na soci\u00e1ln\u00edch s\u00edt\u00edch zhroutili. <a href=\"https:\/\/seo.london\/cs\/eskortni-seo-sluzby\/\">kter\u00fd<\/a> nad\u00e1vali a ur\u00e1\u017eeli ka\u017ed\u00e9ho, kdo jim poskytl zp\u011btnou vazbu. Net\u0159eba dod\u00e1vat, \u017ee tento podnik u\u017e nen\u00ed v provozu.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-about-fake-reviews\"><\/span>A co fale\u0161n\u00e9 recenze?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Fale\u0161n\u00e9 recenze jsou st\u00e1le v\u00edce znepokojuj\u00edc\u00edm probl\u00e9mem. N\u011bkter\u00e9 spole\u010dnosti p\u00ed\u0161\u00ed fale\u0161n\u00e9 pozitivn\u00ed recenze, aby zv\u00fd\u0161ily svou <a href=\"https:\/\/seo.london\/cs\/jak-zjistit-skore-autority-domeny\/\">sk\u00f3re<\/a> a z\u00edskat nov\u00e9 z\u00e1kazn\u00edky. Jin\u00ed zase vytv\u00e1\u0159ej\u00ed fale\u0161n\u00e9 negativn\u00ed recenze pro konkurenci, aby j\u00ed ukradli z\u00e1kazn\u00edky. Bohu\u017eel, Cornell <a href=\"https:\/\/seo.london\/cs\/seo-pro-univerzity\/\">Univerzita<\/a> studie potvrdila, \u017ee lid\u0161t\u00ed soudci maj\u00ed \u0161anci 50 na 50, \u017ee rozpoznaj\u00ed fale\u0161n\u00e9 hodnocen\u00ed.<\/p>\n<p style=\"text-align: justify;\">Spole\u010dnost Gartner odhaduje, \u017ee 10-15% v\u0161ech hodnocen\u00ed je fale\u0161n\u00fdch. Profesor Illinoisk\u00e9 univerzity <a href=\"https:\/\/seo.london\/cs\/webove-stranky-nejsou-indexovany-ve-vyhledavani-bings\/\">Bing<\/a> Liu tvrd\u00ed, \u017ee a\u017e 30% recenz\u00ed produkt\u016f jsou fale\u0161n\u00e9. Tyto klamav\u00e9 techniky denn\u011b ovliv\u0148uj\u00ed miliony spot\u0159ebitel\u016f a hraj\u00ed v\u00fdznamnou roli v prodeji. Chamtiv\u00e9 spole\u010dnosti r\u00e1dy podv\u00e1d\u011bj\u00ed, aby se prosadily, ale n\u00e1sledky je \u010dasto dostihnou.<\/p>\n<p style=\"text-align: justify;\">Spole\u010dnosti jako Yelp a Amazon za\u010daly vyhled\u00e1vat a odstra\u0148ovat fale\u0161n\u00e1 hodnocen\u00ed. Amazon tvrd\u00ed, \u017ee v t\u00e9to v\u011bci pohnal k soudu nejm\u00e9n\u011b 100 000 ob\u017ealovan\u00fdch. Stejn\u011b tak se proti tomuto chov\u00e1n\u00ed postavila i vl\u00e1da. V roce 2013 byla 19 newyorsk\u00fdm spole\u010dnostem ulo\u017eena pokuta v celkov\u00e9 v\u00fd\u0161i p\u0159es $300 000 za to, \u017ee <a href=\"https:\/\/seo.london\/cs\/jak-napsat-seo-optimalizovany-blog\/\">psan\u00ed<\/a> a zve\u0159ej\u0148ov\u00e1n\u00ed fale\u0161n\u00fdch recenz\u00ed. Podvodn\u00edci by si m\u011bli d\u00e1vat pozor.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"how-can-i-tell-if-a-review-is-fake\"><\/span>Jak pozn\u00e1m, \u017ee je recenze fale\u0161n\u00e1?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Existuje n\u011bkolik p\u0159\u00edznak\u016f fale\u0161n\u00e9 recenze. Prvn\u00ed zn\u00e1mkou nepoctivosti je \u010dasto jazyk recenzenta. Podvodn\u00edci obvykle pou\u017e\u00edvaj\u00ed p\u0159ehnan\u00e1 p\u0159\u00eddavn\u00e1 jm\u00e9na, ale neur\u010dit\u00e9 podrobnosti o v\u00fdrobku nebo slu\u017eb\u011b. Porovnejte nap\u0159\u00edklad tyto dv\u011b hypotetick\u00e9 recenze:<\/p>\n<p style=\"text-align: justify;\"><strong style=\"user-select: auto;\">Recenze 1:<\/strong> \"Tento bar je skv\u011bl\u00fd. B\u011bhem happy hour jsem si objednal n\u011bkolik pan\u00e1k\u016f Jamesonu za n\u00edzkou cenu $4. Na\u0161e serv\u00edrka Jade byla opravdu mil\u00e1 a prohodila se mnou a m\u00fdmi p\u0159\u00e1teli n\u011bkolik vtip\u016f. Objednali jsme si tak\u00e9 jejich charakteristick\u00e9 kudrnat\u00e9 hranolky, kter\u00e9 byly vynikaj\u00edc\u00ed. S p\u0159\u00e1teli jsme nakonec ode\u0161li kolem des\u00e1t\u00e9, ale ur\u010dit\u011b se je\u0161t\u011b n\u011bkdy vr\u00e1t\u00edme. Jedin\u00e9, na co jsem si st\u011b\u017eovala, bylo, \u017ee tam nebylo moc z\u00e1chod\u016f. V baru bylo plno a na toaletu jsme museli \u010dekat 15 minut.\"<\/p>\n<p style=\"text-align: justify;\"><strong style=\"user-select: auto;\">Recenze 2: <\/strong>\"Tento bar je \u00fa\u017easn\u00fd! J\u00eddlo a n\u00e1poje jsou nejlep\u0161\u00ed, jak\u00e9 jste kdy m\u011bli! Tak\u00e9 person\u00e1l je super p\u0159\u00e1telsk\u00fd a <a href=\"https:\/\/seo.london\/cs\/aktualizace-uzitecneho-obsahu\/\">u\u017eite\u010dn\u00e9<\/a>. Je to \u00fa\u017easn\u00fd z\u00e1\u017eitek a ka\u017ed\u00fd by tam m\u011bl jet.\"<\/p>\n<p style=\"text-align: justify;\">Prvn\u00ed recenze p\u016fsob\u00ed autenticky, proto\u017ee kritik dok\u00e1\u017ee popsat v\u0161e, co se ten ve\u010der stalo, a <a href=\"https:\/\/seo.london\/cs\/budovani-odkazu-jak-co-delat-donts\/\">co<\/a> se mu na tomto m\u00edst\u011b l\u00edbilo a nel\u00edbilo. Druh\u00e1 recenze zn\u00ed, jako by mohla b\u00fdt naps\u00e1na pro jak\u00fdkoli bar. To proto, \u017ee recenze byla naps\u00e1na s c\u00edlem p\u0159esv\u011bd\u010dit lidi, \u017ee bar je \u00fa\u017easn\u00fd, na rozd\u00edl od poskytnut\u00ed skute\u010dn\u00e9 zp\u011btn\u00e9 vazby.<\/p>\n<p style=\"text-align: justify;\">M\u016f\u017eete tak\u00e9 prozkoumat historii recenzenta a zjistit dal\u0161\u00ed potenci\u00e1ln\u00ed varovn\u00e9 sign\u00e1ly. N\u011bkte\u0159\u00ed fale\u0161n\u00ed recenzenti hodnot\u00ed podniky po cel\u00e9m sv\u011bt\u011b, co\u017e vyvol\u00e1v\u00e1 pochybnosti, zda dan\u00e1 osoba tato m\u00edsta nav\u0161t\u00edvila. Nap\u0159\u00edklad jeden recenzent Googlu hodnotil podniky v Kanad\u011b, Cebu, Izraeli, New Yorku a Texasu. <a href=\"https:\/\/seo.london\/cs\/vse-v-jednom-seo-vs-yoast\/\">v\u0161e v jednom<\/a> <a href=\"https:\/\/seo.london\/cs\/primet-google-aby-ve-vysledcich-vyhledavani-zobrazoval-datum-zverejneni\/\">rok<\/a>. Je nepravd\u011bpodobn\u00e9, \u017ee by jeden \u010dlov\u011bk urazil takovou vzd\u00e1lenost v kr\u00e1tk\u00e9m \u010dasov\u00e9m \u00faseku.<\/p>\n<p style=\"text-align: justify;\">Fale\u0161n\u00ed recenzenti se tak\u00e9 obvykle \u0159\u00edd\u00ed ur\u010dit\u00fdmi vzorci. \u0158ekn\u011bme, \u017ee jste na\u0161li kritika, kter\u00fd dal p\u011bt hv\u011bzdi\u010dek ur\u010dit\u00e9mu produktu. <a href=\"https:\/\/seo.london\/cs\/digitalni-marketingova-strategie-pro-majitele-hotelu\/\">hotel<\/a>, ale jednu hv\u011bzdi\u010dku na ka\u017ed\u00fd jin\u00fd hotel v okol\u00ed. To jsou neklamn\u00e9 zn\u00e1mky ne\u010dist\u00e9 hry.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Z\u00e1v\u011br<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">N\u00e1zory na internetu ovliv\u0148uj\u00ed podnik\u00e1n\u00ed ji\u017e \u0159adu let. Spot\u0159ebitel\u00e9 v\u017edy cht\u011bj\u00ed v\u011bd\u011bt, jak tr\u00e1vit sv\u016fj \u010das a <a href=\"https:\/\/seo.london\/cs\/seo-pro-financni-sluzby\/\">pen\u00edze<\/a>. Recenze jsou skv\u011bl\u00fdm zp\u016fsobem, jak se p\u0159ed n\u00e1kupem dozv\u011bd\u011bt o spole\u010dnosti nebo produktu. \u010c\u00edm v\u00edce informac\u00ed m\u00e1te, t\u00edm l\u00e9pe. V dne\u0161n\u00ed dob\u011b lid\u00e9 hodnot\u00ed v\u0161echno: knihy, filmy, hudbu, zam\u011bstn\u00e1n\u00ed, ven\u010ditele ps\u016f, \u0159idi\u010de atd. Pro \u017e\u00e1dnou firmu nen\u00ed mo\u017en\u00e9, aby unikla n\u00e1zor\u016fm spot\u0159ebitel\u016f.<\/p>\n<p style=\"text-align: justify;\">Bohu\u017eel m\u016f\u017ee b\u00fdt n\u00e1ro\u010dn\u00e9 z\u00edskat spr\u00e1vn\u00e9 hodnocen\u00ed, kter\u00e9 si zaslou\u017e\u00edte. V\u011bt\u0161ina nakupuj\u00edc\u00edch nehodnot\u00ed pravideln\u011b podniky, kter\u00e9 nav\u0161t\u00edv\u00ed. Nezapome\u0148te se ke ka\u017ed\u00e9mu z\u00e1kazn\u00edkovi chovat s maxim\u00e1ln\u00ed \u00factou a vd\u011b\u010dnost\u00ed. Ned\u011bste se kv\u016fli n\u011bkolika n\u00edzk\u00fdm hodnocen\u00edm, ale naopak k nim p\u0159istupujte f\u00e9rov\u011b a chyt\u0159e. Sledujte sv\u00e1 soci\u00e1ln\u00ed m\u00e9dia a zachovejte si svou internetovou pov\u011bst, aby va\u0161e podnik\u00e1n\u00ed mohlo usp\u011bt.<\/p>\n\n\n<h3><span class=\"ez-toc-section\" id=\"you-may-also-like-to-read\"><\/span>Mo\u017en\u00e1 byste si tak\u00e9 r\u00e1di p\u0159e\u010detli:<span class=\"ez-toc-section-end\"><\/span><\/h3><ul>\n<li><a href=\"https:\/\/seo.london\/cs\/pruvodci-mistnimi-sluzbami-seo\/\"> Pr\u016fvodci m\u00edstn\u00edmi slu\u017ebami SEO<\/a><\/li>\n<li><a href=\"https:\/\/seo.london\/cs\/mistni-obchodni-hovory\/\"> Jak p\u0159il\u00e1kat v\u00edce hovor\u016f do m\u00edstn\u00ed firmy<\/a><\/li>\n<li><a href=\"https:\/\/seo.london\/cs\/mistni-seo-recenze\/\"> M\u00edstn\u00ed SEO recenze<\/a><\/li>\n<li><a href=\"https:\/\/seo.london\/cs\/strategie-lokalniho-vyhledavani\/\"> M\u00edstn\u00ed strategie SEO<\/a><\/li>\n<li><a href=\"https:\/\/seo.london\/cs\/mistni-vyhledavani\/\"> Co je m\u00edstn\u00ed SEO<\/a><\/li>\n<li><a href=\"https:\/\/seo.london\/cs\/jak-zlepsit-mistni-seo\/\"> Jak zlep\u0161it m\u00edstn\u00ed SEO<\/a><\/li>\n<li><a href=\"https:\/\/seo.london\/cs\/jak-optimalizovat-obsah-blogu-pro-mistni-seo\/\"> Jak optimalizovat obsah blogu pro m\u00edstn\u00ed SEO<\/a><\/li>\n<li><a href=\"https:\/\/seo.london\/cs\/jak-najit-mistni-seo-klienty-bez-studeneho-volani\/\"> Jak naj\u00edt m\u00edstn\u00ed klienty SEO bez studen\u00e9ho vol\u00e1n\u00ed<\/a><\/li>\n<li><a href=\"https:\/\/seo.london\/cs\/mistni-vyhledavani-bez-fyzicke-adresy\/\"> M\u00edstn\u00ed SEO bez fyzick\u00e9 adresy<\/a><\/li>\n<li><a href=\"https:\/\/seo.london\/cs\/mistni-citace-seo\/\"> Tipy pro m\u00edstn\u00ed SEO citace<\/a><\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>V dne\u0161n\u00ed dob\u011b je ka\u017ed\u00fd kritikem. Internet dal spot\u0159ebitel\u016fm nov\u00fd a siln\u00fd hlas. Ka\u017edodenn\u00ed lid\u00e9 nyn\u00ed mohou v\u00fdrazn\u011b ovlivnit vn\u00edm\u00e1n\u00ed spole\u010dnosti a dokonce ovlivnit jej\u00ed budouc\u00ed prodej. Sta\u010d\u00ed, aby kdokoli pou\u017eil sv\u016fj chytr\u00fd telefon a ohodnotil nebo zrecenzoval podnik, co\u017e je akce, kter\u00e1 m\u016f\u017ee ovlivnit jeho budoucnost. M\u00edstn\u00ed SEO recenze Sledujte tento [...]<\/p>","protected":false},"author":6,"featured_media":12046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-12045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Local SEO Reviews - all you need to know - SEO.London<\/title>\n<meta name=\"description\" content=\"Why Are Online Reviews Important For Business? We answer here all your question to make your local SEO campaign succesful.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/cs\/mistni-seo-recenze\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local SEO Reviews - all you need to know\" \/>\n<meta property=\"og:description\" content=\"Why Are Online Reviews Important For Business?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/cs\/mistni-seo-recenze\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-24T22:34:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-14T14:17:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/10\/Local-SEO-Citations-Tips-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1703\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Local SEO Reviews - all you need to know\" \/>\n<meta name=\"twitter:description\" content=\"Why Are Online Reviews Important For Business?\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/10\/Local-SEO-Citations-Tips-scaled.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"M\u00edstn\u00ed SEO recenze - v\u0161e, co pot\u0159ebujete v\u011bd\u011bt - SEO.London","description":"Pro\u010d jsou online recenze d\u016fle\u017eit\u00e9 pro podnik\u00e1n\u00ed? 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