{"id":11647,"date":"2021-01-31T22:27:49","date_gmt":"2021-01-31T22:27:49","guid":{"rendered":"https:\/\/seolondonstg.wpengine.com\/?p=11647"},"modified":"2023-02-11T00:31:43","modified_gmt":"2023-02-11T00:31:43","slug":"nazev-stranky-seo","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/nazev-stranky-seo\/","title":{"rendered":"D\u00e9lka n\u00e1zvu SEO"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/seo.london\/cs\/\">SEO<\/a> optimalizace tag\u016f je jedn\u00edm z \u010dasto p\u0159ehl\u00ed\u017een\u00fdch aspekt\u016f SEO.<\/p>\n<p style=\"text-align: justify;\">\u010casto se p\u0159edpokl\u00e1d\u00e1, \u017ee optimalizace tituln\u00edch tag\u016f pro SEO je jednoduch\u00e1, sta\u010d\u00ed p\u0159idat sv\u016fj <a href=\"https:\/\/seo.london\/cs\/co-jsou-meta-klicova-slova\/\">kl\u00ed\u010dov\u00e9 slovo<\/a> v n\u00e1zvu a m\u016f\u017eete za\u010d\u00edt. K va\u0161emu zklam\u00e1n\u00ed to nen\u00ed ani \u0161patn\u011b, ani spr\u00e1vn\u011b. Je to mo\u017en\u00e9 pouze v p\u0159\u00edpad\u011b, \u017ee v\u0161e ostatn\u00ed ve va\u0161em SEO <a href=\"https:\/\/seo.london\/cs\/londynska-seo-strategie\/\">strategie<\/a> je perfektn\u00ed. Pokud tomu tak nen\u00ed, m\u016f\u017eete pro optimalizaci titulkov\u00fdch tag\u016f SEO ud\u011blat mnoho.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"all-you-want-to-know-about\"><\/span><strong style=\"user-select: auto;\">V\u0161e, co chcete v\u011bd\u011bt o:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/nazev-stranky-seo\/#all-you-want-to-know-about\" title=\"V\u0161e, co chcete v\u011bd\u011bt o:\">V\u0161e, co chcete v\u011bd\u011bt o:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/nazev-stranky-seo\/#but-why-writing-the-best-page-title-for-seo-is-essential-it-is-important-because\" title=\"Pro\u010d je ale pro SEO z\u00e1sadn\u00ed napsat ten nejlep\u0161\u00ed n\u00e1zev str\u00e1nky. Je to d\u016fle\u017eit\u00e9, proto\u017ee:\">Pro\u010d je ale pro SEO z\u00e1sadn\u00ed napsat ten nejlep\u0161\u00ed n\u00e1zev str\u00e1nky. Je to d\u016fle\u017eit\u00e9, proto\u017ee:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/nazev-stranky-seo\/#seo-title-max-characters\" title=\"SEO N\u00e1zev Max. po\u010det znak\u016f\">SEO N\u00e1zev Max. po\u010det znak\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/cs\/nazev-stranky-seo\/#what-is-an-seo-title\" title=\"Co je to n\u00e1zev SEO?\">Co je to n\u00e1zev SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/cs\/nazev-stranky-seo\/#where-do-seo-title-tags-appear\" title=\"Kde se zobrazuj\u00ed zna\u010dky SEO title?\">Kde se zobrazuj\u00ed zna\u010dky SEO title?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/cs\/nazev-stranky-seo\/#why-title-tags-are-important-for-seo\" title=\"Pro\u010d jsou Title Tags d\u016fle\u017eit\u00e9 pro SEO?\">Pro\u010d jsou Title Tags d\u016fle\u017eit\u00e9 pro SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/cs\/nazev-stranky-seo\/#how-google-uses-the-title-tags-to-categorize-pages\" title=\"Jak Google pou\u017e\u00edv\u00e1 zna\u010dky title ke kategorizaci str\u00e1nek\">Jak Google pou\u017e\u00edv\u00e1 zna\u010dky title ke kategorizaci str\u00e1nek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/cs\/nazev-stranky-seo\/#does-google-rewrite-your-title-tags\" title=\"P\u0159episuje Google va\u0161e zna\u010dky Title Tags?\">P\u0159episuje Google va\u0161e zna\u010dky Title Tags?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/cs\/nazev-stranky-seo\/#how-to-create-a-click-friendly-title\" title=\"Jak vytvo\u0159it nadpis vhodn\u00fd pro kliknut\u00ed\">Jak vytvo\u0159it nadpis vhodn\u00fd pro kliknut\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/cs\/nazev-stranky-seo\/#what-is-the-optimal-seo-title-length\" title=\"Jak\u00e1 je optim\u00e1ln\u00ed d\u00e9lka titulku SEO?\">Jak\u00e1 je optim\u00e1ln\u00ed d\u00e9lka titulku SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/cs\/nazev-stranky-seo\/#ways-to-optimize-seo-title-tags\" title=\"Zp\u016fsoby optimalizace titulkov\u00fdch zna\u010dek SEO\">Zp\u016fsoby optimalizace titulkov\u00fdch zna\u010dek SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/cs\/nazev-stranky-seo\/#final-notes-about-how-to-write-seo-title\" title=\"Z\u00e1v\u011bre\u010dn\u00e9 pozn\u00e1mky o tom, jak napsat SEO titulek\">Z\u00e1v\u011bre\u010dn\u00e9 pozn\u00e1mky o tom, jak napsat SEO titulek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/cs\/nazev-stranky-seo\/#final-summary\" title=\"Z\u00e1v\u011bre\u010dn\u00e9 shrnut\u00ed\">Z\u00e1v\u011bre\u010dn\u00e9 shrnut\u00ed<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/seo.london\/cs\/nazev-stranky-seo\/#-how-to-make-your-seo-title-tags-work-%e2%80%93-quick-summary\" title=\"\u00a0Jak zajistit, aby va\u0161e SEO titulky fungovaly - rychl\u00e9 shrnut\u00ed\">\u00a0Jak zajistit, aby va\u0161e SEO titulky fungovaly - rychl\u00e9 shrnut\u00ed<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/cs\/budovani-odkazu-jak-co-delat-donts\/\">co<\/a> je n\u00e1zev SEO;<\/li>\n<li style=\"user-select: auto;\">jak\u00e1 je d\u00e9lka n\u00e1zvu str\u00e1nky;<\/li>\n<li style=\"user-select: auto;\">omezen\u00ed po\u010dtu znak\u016f tagu title;<\/li>\n<li style=\"user-select: auto;\">a dal\u0161\u00ed<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"but-why-writing-the-best-page-title-for-seo-is-essential-it-is-important-because\"><\/span>Pro\u010d je ale pro SEO z\u00e1sadn\u00ed napsat ten nejlep\u0161\u00ed n\u00e1zev str\u00e1nky. Je to d\u016fle\u017eit\u00e9, proto\u017ee:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">SEO n\u00e1zvy str\u00e1nek pou\u017e\u00edvaj\u00ed <a href=\"https:\/\/seo.london\/cs\/jak-provadet-pokrocile-vyhledavani-v-googlu\/\">vyhled\u00e1v\u00e1n\u00ed<\/a> motor\u016f k ur\u010den\u00ed t\u00e9matu str\u00e1nky.<\/li>\n<li style=\"user-select: auto;\">N\u00e1zvy str\u00e1nek SEO jsou to prvn\u00ed, co u\u017eivatel vid\u00ed.<\/li>\n<li style=\"user-select: auto;\">SEO nadpisy tak\u00e9 rozhoduj\u00ed o tom, zda n\u00e1v\u0161t\u011bvn\u00edk klikne nebo neklikne a nav\u0161t\u00edv\u00ed va\u0161e webov\u00e9 str\u00e1nky.<\/li>\n<\/ul>\n<p style=\"user-select: auto;\">Titulek je kl\u00ed\u010dov\u00fdm aspektem <a href=\"https:\/\/seo.london\/cs\/obsahove-mezery-2\/\">SEO na str\u00e1nce<\/a> a je jednou z prvn\u00edch v\u011bc\u00ed, na kter\u00e9 se vyhled\u00e1va\u010de jako Google d\u00edvaj\u00ed p\u0159i ur\u010dov\u00e1n\u00ed relevance a hodnocen\u00ed webov\u00e9 str\u00e1nky. Je d\u016fle\u017eit\u00e9 pe\u010dliv\u011b vytv\u00e1\u0159et titulky, aby p\u0159esn\u011b reprezentovaly str\u00e1nku. <a href=\"https:\/\/seo.london\/cs\/obsah-marketing-seo-sluzby\/\">obsah<\/a> va\u0161\u00ed str\u00e1nky a pomohou p\u0159il\u00e1kat kliknut\u00ed z v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed.<\/p>\n<p style=\"user-select: auto;\">Cel\u00fd titulek by m\u011bl obsahovat va\u0161e hlavn\u00ed kl\u00ed\u010dov\u00e9 slovo a pokud mo\u017eno i sekund\u00e1rn\u00ed kl\u00ed\u010dov\u00e9 slovo. Chcete-li ur\u010dit nejlep\u0161\u00ed kl\u00ed\u010dov\u00e1 slova, kter\u00e1 m\u016f\u017eete pou\u017e\u00edt v titulc\u00edch, m\u016f\u017eete pou\u017e\u00edt kl\u00ed\u010dov\u00e9 slovo <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/klicove-slovo-research-in-seo\/\">v\u00fdzkum<\/a> naj\u00edt popul\u00e1rn\u00ed a relevantn\u00ed fr\u00e1ze, kter\u00e9 va\u0161e c\u00edlov\u00e9 publikum hled\u00e1. D\u016fle\u017eit\u00fdm faktorem, kter\u00fd je t\u0159eba vz\u00edt v \u00favahu, je tak\u00e9 d\u00e9lka tagu title, proto\u017ee Google ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed obvykle zobrazuje maxim\u00e1ln\u011b 60 znak\u016f.<\/p>\n<p style=\"user-select: auto;\">Spolu se zna\u010dkou title, <a href=\"https:\/\/seo.london\/cs\/meta-description-title-tag-h1-na-strance-kontaktu\/\">meta<\/a> popisy jsou tak\u00e9 d\u016fle\u017eitou sou\u010d\u00e1st\u00ed <a href=\"https:\/\/seo.london\/cs\/proc-je-dulezity-on-page-seo\/\">na str\u00e1nce<\/a> SEO. Str\u00e1nky <a href=\"https:\/\/seo.london\/cs\/jak-psat-meta-popisy\/\">meta popis<\/a> poskytuje stru\u010dn\u00e9 shrnut\u00ed obsahu str\u00e1nky a m\u011bl by b\u00fdt naps\u00e1n tak, aby u\u017eivatele p\u0159im\u011bl k prokliku na va\u0161e webov\u00e9 str\u00e1nky. M\u011bl by tak\u00e9 obsahovat va\u0161e hlavn\u00ed kl\u00ed\u010dov\u00e9 slovo a poskytovat dal\u0161\u00ed kontext pro obsah va\u0161\u00ed str\u00e1nky.<\/p>\n<p style=\"user-select: auto;\">Zam\u011b\u0159en\u00edm se na vytv\u00e1\u0159en\u00ed p\u0159esv\u011bd\u010div\u00fdch a relevantn\u00edch tituln\u00edch zna\u010dek a meta popis\u016f m\u016f\u017eete zlep\u0161it viditelnost a um\u00edst\u011bn\u00ed sv\u00fdch str\u00e1nek ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, p\u0159il\u00e1kat v\u00edce u\u017eivatel\u016f. <a href=\"https:\/\/seo.london\/cs\/jak-zvysit-navstevnost-webovych-stranek-prostrednictvim-seo\/\">n\u00e1v\u0161t\u011bvnost webov\u00fdch str\u00e1nek<\/a>a v kone\u010dn\u00e9m d\u016fsledku podpo\u0159it konverze a r\u016fst va\u0161\u00ed spole\u010dnosti. <a href=\"https:\/\/seo.london\/cs\/proc-se-moje-firma-nezobrazuje-na-mapach-google\/\">podnik\u00e1n\u00ed<\/a>.<\/p>\n<p style=\"user-select: auto;\">P\u0159i vytv\u00e1\u0159en\u00ed titulk\u016f je d\u016fle\u017eit\u00e9 naj\u00edt rovnov\u00e1hu mezi zahrnut\u00edm d\u016fle\u017eit\u00fdch kl\u00ed\u010dov\u00fdch slov a t\u00edm, aby byl titulek pro u\u017eivatele p\u0159esv\u011bd\u010div\u00fd a klikateln\u00fd. Dlouh\u00e9 titulky mohou b\u00fdt ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed zkr\u00e1ceny, proto se doporu\u010duje, aby byly stru\u010dn\u00e9 a v\u00fdsti\u017en\u00e9, obvykle do 60 znak\u016f.<\/p>\n<p style=\"user-select: auto;\">Meta n\u00e1zvy hraj\u00ed v SEO z\u00e1sadn\u00ed roli, proto\u017ee mohou ovlivnit viditelnost a um\u00edst\u011bn\u00ed str\u00e1nky ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Nem\u011bli byste se v\u0161ak p\u0159i zlep\u0161ov\u00e1n\u00ed SEO spol\u00e9hat pouze na n\u011b. Pro komplexn\u00ed strategii SEO je nutn\u00e1 kombinace prvk\u016f na str\u00e1nce, jako je obsah bohat\u00fd na kl\u00ed\u010dov\u00e1 slova a meta tagy.<\/p>\n<p style=\"user-select: auto;\">Existuje mnoho n\u00e1stroj\u016f pro SEO, kter\u00e9 v\u00e1m pomohou s optimalizac\u00ed n\u00e1zv\u016f a meta popis\u016f, od <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-semrush-pro-vyzkum-klicovych-slov\/\">vyhled\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov<\/a> n\u00e1stroje pro anal\u00fdzu webov\u00fdch str\u00e1nek. Tyto n\u00e1stroje v\u00e1m pomohou identifikovat potenci\u00e1ln\u00ed oblasti pro zlep\u0161en\u00ed a poskytnou p\u0159ehled o tom, jak si va\u0161e str\u00e1nky vedou ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/p>\n<p style=\"user-select: auto;\">Z\u00e1v\u011brem lze \u0159\u00edci, \u017ee titulky a meta titles jsou ned\u00edlnou sou\u010d\u00e1st\u00ed on-page SEO a mohou v\u00fdznamn\u011b ovlivnit viditelnost a um\u00edst\u011bn\u00ed va\u0161ich str\u00e1nek ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Je d\u016fle\u017eit\u00e9 pe\u010dliv\u011b vytv\u00e1\u0159et titulkov\u00e9 zna\u010dky a meta popisy s pou\u017eit\u00edm relevantn\u00edch kl\u00ed\u010dov\u00fdch slov, abyste p\u0159il\u00e1kali kliknut\u00ed u\u017eivatel\u016f vyhled\u00e1va\u010d\u016f a zv\u00fd\u0161ili n\u00e1v\u0161t\u011bvnost sv\u00fdch webov\u00fdch str\u00e1nek.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"seo-title-max-characters\"><\/span>SEO N\u00e1zev Max. po\u010det znak\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Maxim\u00e1ln\u00ed po\u010det znak\u016f pro n\u00e1zev SEO je obvykle kolem 60 znak\u016f, i kdy\u017e se m\u016f\u017ee li\u0161it v z\u00e1vislosti na r\u016fzn\u00fdch vyhled\u00e1va\u010d\u00edch. Je d\u016fle\u017eit\u00e9 optimalizovat titulky tak, aby byly co nejv\u00edce popisn\u00e9 a relevantn\u00ed k obsahu str\u00e1nky a z\u00e1rove\u0148 se ve\u0161ly do doporu\u010den\u00e9ho limitu znak\u016f.<\/p>\n<p style=\"user-select: auto;\">Je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee neexistuje jednozna\u010dn\u00e1 odpov\u011b\u010f, pokud jde o optim\u00e1ln\u00ed po\u010det znak\u016f pro titulek SEO, nicm\u00e9n\u011b obecn\u011b plat\u00ed, \u017ee nejlep\u0161\u00ed je udr\u017eovat d\u00e9lku titulk\u016f mezi 55 a 65 znaky, aby byly co nejefektivn\u011bj\u0161\u00ed.<\/p>\n<p style=\"user-select: auto;\">P\u0159i vytv\u00e1\u0159en\u00ed nov\u00e9 str\u00e1nky nebo optimalizaci st\u00e1vaj\u00edc\u00ed str\u00e1nky zva\u017ete pou\u017eit\u00ed kl\u00ed\u010dov\u00fdch slov na za\u010d\u00e1tku tagu title, abyste maximalizovali viditelnost a zlep\u0161ili um\u00edst\u011bn\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/jak-monitorovat-vykon\/\">v\u00fdkon<\/a>. Pou\u017eit\u00ed modifik\u00e1tor\u016f, jako je \"nejlep\u0161\u00ed\" nebo \"nejnov\u011bj\u0161\u00ed\", m\u016f\u017ee tak\u00e9 pomoci upoutat dal\u0161\u00ed pozornost vyhled\u00e1va\u010d\u016f, kte\u0159\u00ed hledaj\u00ed n\u011bco specifi\u010dt\u011bj\u0161\u00edho, ne\u017e co obvykle nab\u00edz\u00edte na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch. Nakonec nezapome\u0148te na zahrnut\u00ed prvk\u016f, jako je n\u00e1zev webu nebo nap\u0159. <a href=\"https:\/\/seo.london\/cs\/zminky-o-znacce-seo\/\">zna\u010dka<\/a> vytvo\u0159en\u00ed konkuren\u010dn\u00ed v\u00fdhody oproti ostatn\u00edm web\u016fm v r\u00e1mci SERP (Search Engine Result Pages). <br style=\"user-select: auto;\" \/><br style=\"user-select: auto;\" \/>Nap\u0159\u00edklad: \"Nejlep\u0161\u00ed pouzdra pro iPhone 12 | BrandX\". Dbejte na to, abyste nep\u0159ekro\u010dili specifick\u00e9 znakov\u00e9 limity vyhled\u00e1va\u010de. <a href=\"https:\/\/seo.london\/cs\/eskortni-seo-sluzby\/\">kter\u00fd<\/a> by mohlo v\u00e9st ke zkr\u00e1cen\u00ed v SERP, co\u017e by omezilo potenci\u00e1ln\u00ed mo\u017enosti viditelnosti a m\u00edru prokliku (CTR).<\/p>\n<p style=\"user-select: auto;\">Celkov\u011b lze \u0159\u00edci, \u017ee pokud pochop\u00edte, jak SEO funguje, a p\u0159i vytv\u00e1\u0159en\u00ed titul\u016f zohledn\u00edte jak pokyny pro vyhled\u00e1va\u010de, tak u\u017eivatelsk\u00fd komfort, pravd\u011bpodobn\u011b \u010dasem zaznamen\u00e1te zv\u00fd\u0161enou organickou n\u00e1v\u0161t\u011bvnost vypl\u00fdvaj\u00edc\u00ed z lep\u0161\u00edch pozic a CTR!<\/p>\n<p style=\"text-align: justify;\">A\u0165 u\u017e tedy chcete zlep\u0161it um\u00edst\u011bn\u00ed sv\u00fdch webov\u00fdch str\u00e1nek ve vyhled\u00e1va\u010d\u00edch nebo <a href=\"https:\/\/seo.london\/cs\/jak-zvysit-navstevnost-svych-webovych-stranek-bez-seo\/\">zv\u00fd\u0161it<\/a> Pokud jde o dopad strategie obsahov\u00e9ho marketingu, optimalizace tag\u016f title je z\u00e1sadn\u00edm krokem. Pokud se nau\u010d\u00edte v\u0161echny drobn\u00e9 triky, jak je optimalizovat, m\u016f\u017eete dos\u00e1hnout v\u00fdrazn\u00e9ho zlep\u0161en\u00ed ve v\u00fdsledc\u00edch organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed va\u0161\u00ed webov\u00e9 str\u00e1nky.<\/p>\n<p style=\"text-align: justify;\">Pr\u00e1v\u011b o tom je tento \u010dl\u00e1nek. Tento \u010dl\u00e1nek bude hovo\u0159it o tom, co je SEO titulek a jak m\u016f\u017eete napsat <a href=\"https:\/\/seo.london\/cs\/jak-vybrat-dobrou-seo-spolecnost\/\">dobr\u00e9 SEO<\/a> n\u00e1zev. Tento \u010dl\u00e1nek v\u00e1s provede v\u0161emi nezbytn\u00fdmi kroky a poskytne v\u00e1m \u0159adu tip\u016f a cenn\u00fdch informac\u00ed.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-is-an-seo-title\"><\/span>Co je to n\u00e1zev SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">SEO titulek je tak\u00e9 zn\u00e1m\u00fd jako titulek str\u00e1nky, tag title, n\u00e1zev webu nebo HTML titulek. Jak n\u00e1zev napov\u00edd\u00e1, SEO titulek je prvek k\u00f3du HTML va\u0161ich webov\u00fdch str\u00e1nek, kter\u00fd ozna\u010duje jejich n\u00e1zev. Na HTML titulek va\u0161\u00ed webov\u00e9 str\u00e1nky lze kliknout a zobrazuje se ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, aby lid\u00e9 v\u011bd\u011bli, o \u010dem je obsah str\u00e1nky.<\/p>\n<p style=\"text-align: justify;\">Chcete-li nastavit zna\u010dku title, sta\u010d\u00ed pou\u017e\u00edt k\u00f3d <title> v HTML kolem textu. K\u00f3d HTML title vypad\u00e1 takto:<\/p>\n<p style=\"text-align: justify;\">&lt;head&gt;<br style=\"user-select: auto;\" \/><title>P\u0159\u00edklad zna\u010dky Title<\/title><br style=\"user-select: auto;\" \/>&lt;\/head&gt;<\/p>\n<p style=\"text-align: justify;\">Nyn\u00ed budete <a href=\"https:\/\/seo.london\/cs\/na-co-se-ptat-konzultantu-seo\/\">zeptejte se<\/a> jak p\u0159idat n\u00e1zev SEO v <a href=\"https:\/\/seo.london\/cs\/jsou-wordpress-stranky-dobre-pro-seo\/\">WordPress<\/a> a dal\u0161\u00ed <a href=\"https:\/\/seo.london\/cs\/jak-delat-onpage-seo-ve-wordpressu\/\">CMS<\/a>. Pokud pou\u017e\u00edv\u00e1te CMS (content <a href=\"https:\/\/seo.london\/cs\/sluzby-spravy-seo\/\">\u0159\u00edzen\u00ed<\/a> syst\u00e9mu), jako je WordPress, ji\u017e maj\u00ed p\u0159eddefinovanou mo\u017enost nastaven\u00ed automatick\u00e9ho nastaven\u00ed tag\u016f titulku pouh\u00fdm vypln\u011bn\u00edm formul\u00e1\u0159e tagu titulku. M\u016f\u017eete tak\u00e9 pou\u017e\u00edt dostupn\u00e9 pluginy pro p\u0159id\u00e1n\u00ed nadpisu a popisu pro WordPress SEO, jako nap\u0159. <a href=\"https:\/\/seo.london\/cs\/co-je-plugin-yoast-seo-ve-wordpressu\/\">Yoast<\/a> SEO a <a href=\"https:\/\/seo.london\/cs\/vse-v-jednom-seo-vs-yoast\/\">V\u0161e v jednom<\/a> Bal\u00ed\u010dek SEO.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"where-do-seo-title-tags-appear\"><\/span>Kde se zobrazuj\u00ed zna\u010dky SEO title?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Zna\u010dky titulk\u016f str\u00e1nek se krom\u011b va\u0161ich webov\u00fdch str\u00e1nek objevuj\u00ed na mnoha dal\u0161\u00edch m\u00edstech, co\u017e byste m\u011bli v\u011bd\u011bt. Pokud chcete p\u0159il\u00e1kat n\u00e1v\u0161t\u011bvn\u00edky a prom\u011bnit je ve sv\u00e9 <a href=\"https:\/\/seo.london\/cs\/jak-najit-mistni-seo-klienty-bez-studeneho-volani\/\">klienti<\/a>, pot\u0159ebujete n\u00e1zev, kter\u00fd bude fungovat v\u0161ude, kde se objev\u00ed. Obecn\u011b se zna\u010dky title objevuj\u00ed na \u010dty\u0159ech m\u00edstech:<\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Karty webov\u00e9ho prohl\u00ed\u017ee\u010de<\/strong> - Titulek SEO se zobrazuje na kart\u011b webov\u00e9ho prohl\u00ed\u017ee\u010de p\u0159i otev\u0159en\u00ed str\u00e1nky nebo webu. P\u0159i prvn\u00edm otev\u0159en\u00ed webov\u00e9 str\u00e1nky se na kart\u011b prohl\u00ed\u017ee\u010de zobraz\u00ed titulek SEO domovsk\u00e9 str\u00e1nky.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Tyto zna\u010dky jsou velmi <a href=\"https:\/\/seo.london\/cs\/aktualizace-uzitecneho-obsahu\/\">u\u017eite\u010dn\u00e9<\/a> zejm\u00e9na v p\u0159\u00edpadech, kdy m\u00e1 u\u017eivatel v prohl\u00ed\u017ee\u010di otev\u0159eno mnoho karet a chce se vr\u00e1tit na va\u0161i str\u00e1nku. Tyto zna\u010dky usnad\u0148uj\u00ed u\u017eivateli naj\u00edt va\u0161i str\u00e1nku ve st\u00e1du, proto je d\u016fle\u017eit\u00e9, aby va\u0161e zna\u010dky title byly jedine\u010dn\u00e9, rozpoznateln\u00e9 a aby je bylo mo\u017en\u00e9 okam\u017eit\u011b odli\u0161it od ostatn\u00edch karet.<\/p>\n<ol style=\"text-align: justify;\" start=\"2\">\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Z\u00e1lo\u017eky prohl\u00ed\u017ee\u010de<\/strong> - V li\u0161t\u011b z\u00e1lo\u017eek r\u016fzn\u00fdch prohl\u00ed\u017ee\u010d\u016f, jako jsou Chrome, Edge, Safari atd., se ve v\u00fdchoz\u00edm nastaven\u00ed zobrazuje domovsk\u00e1 str\u00e1nka SEO n\u00e1zev webov\u00e9 str\u00e1nky. V\u0161imn\u011bte si v\u0161ak, \u017ee pokud m\u00e1te na li\u0161t\u011b z\u00e1lo\u017eek mnoho webov\u00fdch str\u00e1nek, n\u00e1zvy se obvykle zkracuj\u00ed, proto je nezbytn\u00e9 pou\u017e\u00edvat kr\u00e1tk\u00e9 a popisn\u00e9 n\u00e1zvy.<\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Platformy soci\u00e1ln\u00edch m\u00e9di\u00ed<\/strong> - Pokud jste aktivn\u00edmi u\u017eivateli soci\u00e1ln\u00edch m\u00e9di\u00ed, ur\u010dit\u011b jste vid\u011bli ty mal\u00e9 n\u00e1hledy odkaz\u016f na. <a href=\"https:\/\/seo.london\/cs\/seo-pro-facebook\/\">Facebook<\/a> a Twitteru, kdy\u017e n\u011bkdo sd\u00edl\u00ed obsah. V t\u011bchto n\u00e1hledech se zobraz\u00ed tak\u00e9 zna\u010dky n\u00e1zvu va\u0161\u00ed str\u00e1nky, kter\u00e9 lidem umo\u017en\u00ed zjistit, o \u010dem tato str\u00e1nka je a co mohou o\u010dek\u00e1vat po kliknut\u00ed na tento odkaz.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">N\u011bkter\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b dokonce umo\u017e\u0148uj\u00ed p\u0159izp\u016fsobit titulky t\u011bsn\u011b p\u0159ed sd\u00edlen\u00edm obsahu na jejich platform\u011b. Zaj\u00edmav\u00fd n\u00e1zev pom\u016f\u017ee p\u0159il\u00e1kat v\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f.<\/p>\n<ol style=\"text-align: justify;\" start=\"4\">\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Str\u00e1nky s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed<\/strong> - Zna\u010dky title va\u0161\u00ed str\u00e1nky jsou odkazy, na kter\u00e9 lze kliknout a kter\u00e9 se zobrazuj\u00ed na str\u00e1nce s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Proto je titulek d\u016fle\u017eit\u00fd, proto\u017ee pom\u00e1h\u00e1 potenci\u00e1ln\u00edmu n\u00e1v\u0161t\u011bvn\u00edkovi p\u0159i rozhodov\u00e1n\u00ed, zda m\u00e1 v\u00e1\u0161 web nav\u0161t\u00edvit, nebo ne.  Vzhledem k tomu, \u017ee se titulek objevuje mimo webov\u00e9 str\u00e1nky, n\u00e1v\u0161t\u011bvn\u00edci na jeho z\u00e1klad\u011b posuzuj\u00ed va\u0161e webov\u00e9 str\u00e1nky je\u0161t\u011b p\u0159edt\u00edm, ne\u017e je nav\u0161t\u00edv\u00ed. Pokud v\u00e1\u0161 titulek nen\u00ed atraktivn\u00ed, lid\u00e9 budou proch\u00e1zet seznam v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed a vy ztrat\u00edte n\u00e1v\u0161t\u011bvnost ve prosp\u011bch konkurence.<\/p>\n<p style=\"text-align: justify;\">Tak\u017ee u\u010den\u00ed <a href=\"https:\/\/seo.london\/cs\/co-je-to-seo-zesilovac\/\">jak ps\u00e1t<\/a> lep\u0161\u00ed SEO titulky ne\u017e u konkurence jsou d\u016fle\u017eit\u00e9 a nezbytn\u00e9 pro z\u00edsk\u00e1n\u00ed kliknut\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"why-title-tags-are-important-for-seo\"><\/span>Pro\u010d jsou Title Tags d\u016fle\u017eit\u00e9 pro SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Najdete zde mnoho <a href=\"https:\/\/seo.london\/cs\/jsou-blogy-dobre-pro-seo\/\">blogy<\/a> online, kde se dozv\u00edte, \u017ee zna\u010dky zastaraly v roce 2018. To jsou zav\u00e1d\u011bj\u00edc\u00ed informace. Tagy Title sice nehraj\u00ed v SEP takovou roli jako p\u0159ed deseti lety, ale st\u00e1le existuje mnoho d\u016fvod\u016f, pro\u010d tuto strategii SEO s vysok\u00fdm dopadem pou\u017e\u00edvat.<\/p>\n<p style=\"text-align: justify;\">Zde je n\u011bkolik v\u00fdhod optimalizace titulk\u016f pro SEO:<\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Po\u0159ad\u00ed kl\u00ed\u010dov\u00fdch slov<\/strong> - \u010casto se objevuje ot\u00e1zka, zda je nutn\u00e9 um\u00edstit c\u00edlov\u00e9 kl\u00ed\u010dov\u00e9 slovo do tagu title, abyste mohli <a href=\"https:\/\/seo.london\/cs\/jak-mohu-zkontrolovat-sve-poradi-seo\/\">hodnost<\/a> ve vyhled\u00e1va\u010d\u00edch, jako je Google. Odpov\u011b\u010f zn\u00ed: Ano, je to nutn\u00e9. Mo\u017en\u00e1 u\u017e nen\u00ed tak d\u016fle\u017eit\u00e1 jako d\u0159\u00edve, ale m\u00e1 podstatn\u00fd v\u00fdznam.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Podle zji\u0161t\u011bn\u00ed <a style=\"user-select: auto;\" href=\"https:\/\/www.gotchseo.com\/ahrefs\/\">Ahrefs<\/a>, existuje m\u00edrn\u00e1 korelace mezi pou\u017eit\u00edm kl\u00ed\u010dov\u00fdch slov v titulku a jeho um\u00edst\u011bn\u00edm v SERP. Tak\u00e9 podle studie Mathew Barbyho bylo zji\u0161t\u011bno, \u017ee p\u0159\u00edtomnost kl\u00ed\u010dov\u00fdch slov v titulku koreluje s vy\u0161\u0161\u00edm um\u00edst\u011bn\u00edm.<\/p>\n<p style=\"text-align: justify;\">Pokud se chcete \u0159\u00eddit na\u0161\u00ed radou, pokra\u010dujte v umis\u0165ov\u00e1n\u00ed c\u00edlov\u00fdch kl\u00ed\u010dov\u00fdch slov do tagu title. Tento mal\u00fd faktor \u010dasem povede k vy\u0161\u0161\u00edmu hodnocen\u00ed.<\/p>\n<ol style=\"text-align: justify;\" start=\"2\">\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Sd\u00edlen\u00ed v soci\u00e1ln\u00edch m\u00e9di\u00edch<\/strong> - N\u00e1zev str\u00e1nky je \u00fast\u0159edn\u00edm bodem p\u0159i sd\u00edlen\u00ed obsahu na soci\u00e1ln\u00edch s\u00edt\u00edch. V dne\u0161n\u00ed dob\u011b se na soci\u00e1ln\u00edch s\u00edt\u00edch setk\u00e1te s mnoha clickbaitov\u00fdmi n\u00e1zvy. N\u011bkte\u0159\u00ed lid\u00e9 tyto n\u00e1zvy pova\u017euj\u00ed za otravn\u00e9 a n\u011bkte\u0159\u00ed ne. Je to nikdy nekon\u010d\u00edc\u00ed debata o tom, zda byste m\u011bli pou\u017e\u00edvat clickbait title, nebo ne.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Popravd\u011b \u0159e\u010deno, clickbaitov\u00e9 n\u00e1zvy funguj\u00ed, pokud je obsah, kter\u00fd nab\u00edz\u00edte, jedine\u010dn\u00fd a relevantn\u00ed.<\/p>\n<ol style=\"text-align: justify;\" start=\"3\">\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Na titulc\u00edch z\u00e1le\u017e\u00ed<\/strong> - N\u00e1zev SEO nen\u00ed nic jin\u00e9ho ne\u017e titulek. <a style=\"user-select: auto;\" href=\"http:\/\/www.copyblogger.com\/magnetic-headlines\/\">Pouze 2 z 10 lid\u00ed<\/a> p\u0159e\u010dte cel\u00fd obsah. Proto je titulek prvn\u00edm kontaktn\u00edm bodem pro \u010dten\u00e1\u0159e, tak\u017ee pokud v\u00e1\u0161 titulek nen\u00ed dostate\u010dn\u011b dobr\u00fd, va\u0161e anga\u017eovanost bude n\u00edzk\u00e1.<\/li>\n<\/ol>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"how-google-uses-the-title-tags-to-categorize-pages\"><\/span>Jak Google pou\u017e\u00edv\u00e1 zna\u010dky title ke kategorizaci str\u00e1nek<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Kdykoli u\u017eivatel zad\u00e1 do vyhled\u00e1va\u010de Google jak\u00fdkoli vyhled\u00e1vac\u00ed dotaz a klikne na tla\u010d\u00edtko vyhled\u00e1v\u00e1n\u00ed, spole\u010dnost Google provede n\u00e1sleduj\u00edc\u00ed kroky:<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">Sna\u017e\u00ed se zjistit, CO u\u017eivatel hled\u00e1.<\/li>\n<li style=\"user-select: auto;\">Ve sv\u00e9 datab\u00e1zi pak najde relevantn\u00ed webov\u00e9 str\u00e1nky souvisej\u00edc\u00ed s vyhled\u00e1vac\u00edm dotazem.<\/li>\n<li style=\"user-select: auto;\">Google pak str\u00e1nky \u0159ad\u00ed podle sv\u00e9ho algoritmu a odstra\u0148uje duplicity.<\/li>\n<li style=\"user-select: auto;\">Nakonec u\u017eivateli zobraz\u00ed v\u00fdsledky.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Nej\u00fa\u017easn\u011bj\u0161\u00ed na tom je, \u017ee se to v\u0161echno odehr\u00e1v\u00e1 b\u011bhem zlomku milisekundy. Ohromuj\u00edc\u00ed, \u017ee?<\/p>\n<p style=\"text-align: justify;\">Ve druh\u00e9m kroku Google na z\u00e1klad\u011b dob\u0159e vytvo\u0159en\u00e9ho n\u00e1zvu p\u0159edpokl\u00e1d\u00e1, o \u010dem str\u00e1nka je. Nap\u0159\u00edklad: pokud je n\u00e1zev va\u0161\u00ed str\u00e1nky \"Obr\u00e1zek hudebn\u00edch n\u00e1stroj\u016f\", Google bude p\u0159edpokl\u00e1dat, \u017ee str\u00e1nka je pln\u00e1 obr\u00e1zk\u016f r\u016fzn\u00fdch typ\u016f hudebn\u00edch n\u00e1stroj\u016f.<\/p>\n<p style=\"text-align: justify;\">Pokud tedy n\u011bkdo hled\u00e1 \"obr\u00e1zky zv\u00ed\u0159at\", Google neza\u0159ad\u00ed va\u0161i str\u00e1nku do druh\u00e9ho kroku.<\/p>\n<p style=\"text-align: justify;\">Proto je velmi d\u016fle\u017eit\u00e9, aby kl\u00ed\u010dov\u00e9 slovo bylo uvedeno v n\u00e1zvu. N\u00e1zev str\u00e1nky usnad\u0148uje Googlu i u\u017eivateli identifikaci toho, o \u010dem va\u0161e str\u00e1nka je. Google se d\u00edv\u00e1 na SEO nadpis a popis, aby si za\u0159adil, o \u010dem str\u00e1nka je a kter\u00fd z u\u017eivatel\u016f by ji m\u011bl vid\u011bt.<\/p>\n<p style=\"text-align: justify;\">Chcete-li udr\u017eet n\u00e1zev optimalizovan\u00fd pro vyhled\u00e1va\u010d, prove\u010fte n\u00e1sleduj\u00edc\u00ed kroky:<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">Nezapome\u0148te do zna\u010dky title p\u0159idat nejvhodn\u011bj\u0161\u00ed kl\u00ed\u010dov\u00e9 slovo.<\/li>\n<li style=\"user-select: auto;\">V\u00e1\u0161 nadpis by m\u011bl b\u00fdt snadno \u010diteln\u00fd a z\u00e1rove\u0148 by m\u011bl b\u00fdt vhodn\u00fd pro kliknut\u00ed.<\/li>\n<li style=\"user-select: auto;\">Nepou\u017e\u00edvejte v titulku mnoho kl\u00ed\u010dov\u00fdch slov. V titulku sta\u010d\u00ed pou\u017e\u00edt jedno nebo maxim\u00e1ln\u011b dv\u011b kl\u00ed\u010dov\u00e1 slova.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Spole\u010dnost Google tak\u00e9 zohled\u0148uje, jak u\u017eivatel\u00e9 pracuj\u00ed s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 se jim zobrazuj\u00ed. Pokud na odkaz na va\u0161i webovou str\u00e1nku nikdo neklik\u00e1, Google to pova\u017euje za sign\u00e1l, \u017ee va\u0161e webov\u00e1 str\u00e1nka do t\u00e9to kategorie nepat\u0159\u00ed a u\u017eivatel\u00e9 informace prezentovan\u00e9 na t\u00e9to str\u00e1nce nehledaj\u00ed. Tento sign\u00e1l vstupuje do jeho algoritmu hodnocen\u00ed a negativn\u011b ovlivn\u00ed va\u0161e hodnocen\u00ed.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"does-google-rewrite-your-title-tags\"><\/span>P\u0159episuje Google va\u0161e zna\u010dky Title Tags?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">\u010casto se st\u00e1v\u00e1, \u017ee se v\u00e1\u0161 n\u00e1zev a n\u00e1zev zobrazen\u00fd Googlem neshoduj\u00ed. Ch\u00e1peme, \u017ee to m\u016f\u017ee b\u00fdt trochu nep\u0159\u00edjemn\u00e9, ale nem\u016f\u017eete se h\u00e1dat se spole\u010dnost\u00ed Google o tom, co m\u00e1 zobrazovat ve sv\u00e9m vyhled\u00e1va\u010di. P\u0159esto\u017ee existuj\u00ed ur\u010dit\u00e9 d\u016fvody, kv\u016fli kter\u00fdm se to st\u00e1v\u00e1, a vy se m\u016f\u017eete vyvarovat stejn\u00fdch chyb ve <a href=\"https:\/\/seo.london\/cs\/trendy-seo\/\">budoucnost<\/a>.<\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">P\u0159\u00edli\u0161 mnoho kl\u00ed\u010dov\u00fdch slov<\/strong> - Pokud je v\u00e1\u0161 titulek p\u0159epln\u011bn\u00fd kl\u00ed\u010dov\u00fdmi slovy, Google v\u00e1\u0161 titulek jednodu\u0161e p\u0159ep\u00ed\u0161e. Sna\u017ete se v titulku pou\u017e\u00edvat pouze jedno kl\u00ed\u010dov\u00e9 slovo, a to p\u0159irozen\u011b, aby byl pro u\u017eivatele srozumiteln\u00fd a u\u017eite\u010dn\u00fd.<br style=\"user-select: auto;\" \/><br style=\"user-select: auto;\" \/><\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">N\u00e1zev neodpov\u00edd\u00e1 vyhled\u00e1vac\u00edmu dotazu<\/strong> - Pokud se va\u0161e str\u00e1nka zobrazuje ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed na ur\u010dit\u00fd dotaz, kter\u00fd nen\u00ed dob\u0159e zastoupen ve va\u0161em n\u00e1zvu, Google p\u0159ep\u00ed\u0161e v\u00e1\u0161 zobrazovan\u00fd n\u00e1zev. To neznamen\u00e1, \u017ee v\u00e1\u0161 titulek je <a href=\"https:\/\/seo.london\/cs\/spatne-pro-seo\/\">\u0161patn\u00fd<\/a> proto\u017ee nen\u00ed mo\u017en\u00e9 m\u00edt odpov\u00eddaj\u00edc\u00ed n\u00e1zev pro ka\u017ed\u00e9 mo\u017en\u00e9 vyhled\u00e1v\u00e1n\u00ed. Pokud je v\u0161ak v\u00e1\u0161 n\u00e1zev p\u0159episov\u00e1n pro \u017e\u00e1dan\u011bj\u0161\u00ed a objemn\u011bj\u0161\u00ed vyhled\u00e1v\u00e1n\u00ed, zva\u017ete jeho p\u0159eps\u00e1n\u00ed sami tak, aby l\u00e9pe odpov\u00eddal t\u011bmto kl\u00ed\u010dov\u00fdm slov\u016fm a <a href=\"https:\/\/seo.london\/cs\/vyhledavaci-zamer-101-pruvodce-pro-zacatecniky\/\">z\u00e1m\u011br vyhled\u00e1v\u00e1n\u00ed<\/a>.<br style=\"user-select: auto;\" \/><br style=\"user-select: auto;\" \/><\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">N\u00e1hradn\u00ed n\u00e1zev<\/strong> - N\u011bkdy Google zobrazuje alternativn\u00ed meta tagy, kter\u00e9 byly naps\u00e1ny pro Facebook nebo Twitter. Pokud nechcete, aby Google tyto n\u00e1zvy pou\u017e\u00edval, m\u011bli byste zv\u00e1\u017eit jejich p\u0159eps\u00e1n\u00ed sami.<br style=\"user-select: auto;\" \/><br style=\"user-select: auto;\" \/><\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Seznam DMOZ<\/strong> - V n\u011bkter\u00fdch p\u0159\u00edpadech vyhled\u00e1va\u010de p\u0159eb\u00edraj\u00ed tituln\u00ed zna\u010dky z DMOZ, zn\u00e1m\u00e9ho tak\u00e9 jako Open Directory Project. Pokud se titulek zobrazen\u00fd spole\u010dnost\u00ed Google neshoduje s va\u0161\u00edm tagem title, ale shoduje se s va\u0161\u00edm v\u00fdpisem DMOZ, m\u016f\u017eete tuto n\u00e1hradu zablokovat pomoc\u00ed p\u0159\u00edkazu <a style=\"user-select: auto;\" href=\"https:\/\/www.mattcutts.com\/blog\/google-supports-meta-noodp-tag\/\">Roboti NOODP<\/a> tag, kter\u00fd vypad\u00e1 n\u00e1sledovn\u011b:<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">&lt;meta name=&#8221;robots&#8221; content=&#8221;noodp&#8221;&gt;<\/p>\n<p style=\"text-align: justify;\">Ch\u00e1peme, \u017ee je to trochu technick\u00e9 t\u00e9ma, ale pokud v SERPu vid\u00edte n\u011bjak\u00fd nevysv\u011btlen\u00fd zobrazovac\u00ed n\u00e1zev, rychle vyhledejte sv\u016fj web v DMOZ. U\u0161et\u0159\u00ed v\u00e1m to drahocenn\u00fd \u010das.<\/p>\n<p style=\"text-align: justify;\">Abychom tedy odpov\u011bd\u011bli na ot\u00e1zku, pokud podle algoritmu spole\u010dnosti Google nen\u00ed v\u00e1\u0161 titulek relevantn\u00ed, \u010diteln\u00fd nebo neposkytuje n\u00e1v\u0161t\u011bvn\u00edk\u016fm hodnotu, pak \"ano\" Google m\u016f\u017ee a zcela p\u0159ep\u00ed\u0161e titulky, a\u0165 se v\u00e1m to l\u00edb\u00ed nebo ne.<\/p>\n<p style=\"text-align: justify;\">Zde co Gary Illyes- Webmaster <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-google-trend-k-vyhledavani-klicovych-slov\/\">Trendy<\/a> analytik spole\u010dnosti Google:<\/p>\n<p style=\"text-align: justify;\">\"Nikdy nep\u0159estaneme p\u0159episovat n\u00e1zvy. Vid\u011bli jsme u\u017e tolik str\u00e1nek, jejich\u017e n\u00e1zev st\u00e1l opravdu za houby. Spousta web\u016f nem\u00e1 \u017e\u00e1dn\u00fd titulek; spousta web\u016f m\u00e1 titulek s n\u00e1pisem \"Top Page\". Ve skute\u010dnosti Google t\u00e9m\u011b\u0159 v\u017edy p\u0159episuje n\u00e1zvy. Kdybychom p\u0159estali p\u0159episovat n\u00e1zvy, nemohli bychom u\u017eivatel\u016fm poskytovat u\u017eite\u010dn\u00e9 v\u00fdsledky. Experimenty n\u00e1m uk\u00e1zaly, \u017ee u\u017eivatel\u00e9 d\u00e1vaj\u00ed p\u0159ednost psan\u00fdm n\u00e1zv\u016fm. Proto budeme v p\u0159episov\u00e1n\u00ed n\u00e1zv\u016f pokra\u010dovat.\" - Gary Illyes (<a style=\"user-select: auto;\" href=\"http:\/\/www.thesempost.com\/why-google-rewrites-title-tags-why-seos-cant-stop-it\/\">Zdroj:<\/a>)<\/p>\n<p style=\"text-align: justify;\">Pokud se budete \u0159\u00eddit Garyho slovy, algoritmus Google bude va\u0161e zna\u010dky titulk\u016f p\u0159episovat d\u00e1l a v nejbli\u017e\u0161\u00ed dob\u011b s t\u00edm nehodl\u00e1 p\u0159estat. Pokud tomu chcete p\u0159edej\u00edt, ujist\u011bte se, \u017ee se tagy title a obsah str\u00e1nky stoprocentn\u011b shoduj\u00ed.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"how-to-create-a-click-friendly-title\"><\/span>Jak vytvo\u0159it nadpis vhodn\u00fd pro kliknut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Market\u00e9\u0159i a majitel\u00e9 webov\u00fdch str\u00e1nek se obvykle ptaj\u00ed, co je dobr\u00fd SEO titulek?<\/p>\n<p style=\"text-align: justify;\">Ji\u017e nyn\u00ed v\u00edme, \u017ee nadpis je to prvn\u00ed, co u\u017eivatel\u00e9 p\u0159i vyhled\u00e1v\u00e1n\u00ed informac\u00ed na webu uvid\u00ed. Titulek vhodn\u00fd pro kliknut\u00ed by tedy m\u011bl m\u00edt dv\u011b vlastnosti:<\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">Upoutejte pozornost u\u017eivatele.<\/li>\n<li style=\"user-select: auto;\">Poskytn\u011bte jim relevantn\u00ed informace.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Prvn\u00ed krok je nejd\u016fle\u017eit\u011bj\u0161\u00ed a nejobt\u00ed\u017en\u011bj\u0161\u00ed, proto\u017ee vy\u017eaduje velkou d\u00e1vku kreativity a z\u00e1rove\u0148 by m\u011bl m\u00edt n\u00e1zev optim\u00e1ln\u00ed d\u00e9lku. Pod\u00edvejme se, jak\u00e1 by m\u011bla b\u00fdt optim\u00e1ln\u00ed d\u00e9lka tagu title.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-is-the-optimal-seo-title-length\"><\/span>Jak\u00e1 je optim\u00e1ln\u00ed d\u00e9lka titulku SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Technicky vzato nen\u00ed limit znak\u016f pro perfektn\u00ed n\u00e1zev str\u00e1nky SEO nikde specifikov\u00e1n.  Vyhled\u00e1va\u010de v\u0161ak mohou zobrazit pouze omezen\u00fd po\u010det znak\u016f va\u0161eho n\u00e1zvu. Pokud je SEO titulek \u0161ir\u0161\u00ed ne\u017e zobraziteln\u00fd limit, ne\u017e Google zkr\u00e1t\u00ed elipsou (...), co\u017e by mohlo n\u00e1v\u0161t\u011bvn\u00edk\u016fm zabr\u00e1nit v zobrazen\u00ed d\u016fle\u017eit\u00fdch informac\u00ed o va\u0161\u00ed str\u00e1nce.<\/p>\n<p style=\"text-align: justify;\">Podle <a style=\"user-select: auto;\" href=\"https:\/\/moz.com\/learn\/seo\/title-tag\">V\u00fdzkum spole\u010dnosti Moz<\/a>, Google obvykle zobrazuje prvn\u00edch 50-60 znak\u016f zna\u010dky title v\u010detn\u011b mezer. P\u0159esn\u011bji \u0159e\u010deno <a href=\"https:\/\/seo.london\/cs\/jak-presny-je-semrush\/\">p\u0159esn\u00e9<\/a> limit by byl 600px. Je to proto, \u017ee n\u011bkolik znak\u016f jako M, W atd. zab\u00edr\u00e1 v\u00edce m\u00edsta ne\u017e ostatn\u00ed.<\/p>\n<p style=\"text-align: justify;\">Optim\u00e1ln\u00ed d\u00e9lka SEO titulku je m\u00e9n\u011b ne\u017e 60 znak\u016f. Na internetu jsou k dispozici r\u016fzn\u00e9 n\u00e1stroje, kter\u00e9 m\u016f\u017eete pou\u017e\u00edt k n\u00e1hledu titulku, <a style=\"user-select: auto;\" href=\"https:\/\/www.portent.com\/serp-preview-tool\">jako je tento<\/a>.<\/p>\n<p style=\"text-align: justify;\">Pokud pou\u017e\u00edv\u00e1te WordPress, m\u00e1te k dispozici r\u016fzn\u00e9 pluginy, nap\u0159. <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/co-dela-yoast-seo-do\/\">Yoast SEO<\/a> a All In One SEO Pack.<\/p>\n<p style=\"text-align: justify;\">Jedn\u00edm z n\u00e1stroj\u016f, kter\u00e9 pou\u017e\u00edv\u00e1me a doporu\u010dujeme, je Screaming Frog. Pomoc\u00ed tohoto n\u00e1stroje m\u016f\u017eete zjistit, zda je v\u00e1\u0161 title tag p\u0159\u00edli\u0161 dlouh\u00fd, nebo ne. Sta\u010d\u00ed postupovat podle n\u00e1sleduj\u00edc\u00edch krok\u016f:<\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">Otev\u0159ete aplikaci Screaming Frog a zadejte sv\u016fj c\u00edl <a href=\"https:\/\/seo.london\/cs\/vyhody-a-nevyhody-domeny-presne-shody\/\">dom\u00e9na<\/a>.<\/li>\n<li style=\"user-select: auto;\">Klikn\u011bte na kartu N\u00e1zev str\u00e1nky a ve filtru vyberte mo\u017enost V\u00edce ne\u017e 65 znak\u016f.<\/li>\n<li style=\"user-select: auto;\">V doln\u00ed \u010d\u00e1sti klikn\u011bte na \"SERP Snippet\".<\/li>\n<li style=\"user-select: auto;\">Nyn\u00ed si m\u016f\u017eete kliknut\u00edm na jednotliv\u00e9 odkazy zobrazit n\u00e1hled, jak vypad\u00e1 jejich n\u00e1zev v SERPu.<\/li>\n<\/ol>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"ways-to-optimize-seo-title-tags\"><\/span>Zp\u016fsoby optimalizace titulkov\u00fdch zna\u010dek SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">\"Jak\u00fd je dobr\u00fd SEO n\u00e1zev?\"<\/p>\n<p style=\"text-align: justify;\">Up\u0159\u00edmn\u011b \u0159e\u010deno, na tuto ot\u00e1zku neexistuje jedin\u00e1 odpov\u011b\u010f. Dobr\u00fd SEO titulek z\u00e1vis\u00ed na r\u016fzn\u00fdch faktorech, jako jsou kl\u00ed\u010dov\u00e1 slova, d\u00e9lka a p\u0159esnost obsahu str\u00e1nky. V t\u00e9to \u010d\u00e1sti se s v\u00e1mi pod\u011bl\u00edme o n\u011bkolik tip\u016f, jak napsat dobr\u00fd SEO titulek. N\u00ed\u017ee uv\u00e1d\u00edme n\u011bkolik tip\u016f pro SEO n\u00e1zev str\u00e1nky:<\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Zam\u011b\u0159en\u00ed na obsah<\/strong> - Jak se \u0159\u00edk\u00e1, \"obsah je kr\u00e1l\". V prvn\u00ed \u0159ad\u011b se mus\u00edte zam\u011b\u0159it na kvalitu obsahu. Nez\u00e1le\u017e\u00ed na tom, jak dokonal\u00fd je v\u00e1\u0161 SEO titulek, pokud m\u00e1 str\u00e1nka nekvalitn\u00ed obsah.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Z\u00edsk\u00e1n\u00ed kliknut\u00ed by nem\u011blo b\u00fdt jedin\u00fdm c\u00edlem, ale p\u0159im\u011bt n\u00e1v\u0161t\u011bvn\u00edky, aby na webu z\u016fstali d\u00e9le a prozkoumali v\u00edce str\u00e1nek. <a href=\"https:\/\/seo.london\/cs\/co-je-hlavnim-cilem-vyhledavace\/\">c\u00edl<\/a>. A to je mo\u017en\u00e9 pouze v p\u0159\u00edpad\u011b, \u017ee obsah, kter\u00fd vytv\u00e1\u0159\u00edte, je jedine\u010dn\u00fd, relevantn\u00ed a poskytuje n\u00e1v\u0161t\u011bvn\u00edkovi informace.<\/p>\n<ol style=\"text-align: justify;\" start=\"2\">\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">P\u0159id\u00e1n\u00ed n\u00e1zv\u016f spole\u010dnost\u00ed a zna\u010dek<\/strong> - Ji\u017e del\u0161\u00ed dobu je nov\u00fdm trendem vynech\u00e1v\u00e1n\u00ed n\u00e1zv\u016f firem a zna\u010dek z titulkov\u00fdch tag\u016f. To v\u00e1s nut\u00ed p\u0159em\u00fd\u0161let, zda je vhodn\u00e9 p\u0159id\u00e1vat n\u00e1zev spole\u010dnosti do n\u00e1zvu str\u00e1nky.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Z\u00e1le\u017e\u00ed na tom, jak je n\u00e1zev spole\u010dnosti nebo zna\u010dky pou\u017e\u00edv\u00e1n. Na str\u00e1nk\u00e1ch . <a href=\"https:\/\/seo.london\/cs\/jak-prijit-s-napady-na-blog\/\">n\u00e1pad<\/a> za nepou\u017e\u00edv\u00e1n\u00edm n\u00e1zvu zna\u010dky ji\u017e bylo, \u017ee \"hustota\" n\u00e1zvu z\u00e1le\u017e\u00ed a p\u0159id\u00e1n\u00ed n\u00e1zvu spole\u010dnosti by nepomohlo s t\u00edm. Pokud se nav\u00edc nadpisy s n\u00e1zvem spole\u010dnosti opakuj\u00ed, m\u016f\u017ee to po\u0161kodit va\u0161i d\u016fv\u011bryhodnost a CTR. A z\u00e1rove\u0148 by n\u011bkolikan\u00e1sobn\u00e9 pou\u017eit\u00ed n\u00e1zvu va\u0161\u00ed zna\u010dky mohlo v n\u00e1v\u0161t\u011bvn\u00edc\u00edch zanechat stopu va\u0161\u00ed zna\u010dky a mohli by na ni kliknout, a\u017e v\u00e1s znovu uvid\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/p>\n<p style=\"text-align: justify;\">U domovsk\u00fdch str\u00e1nek m\u016f\u017eete na za\u010d\u00e1tku uv\u00e9st n\u00e1zev spole\u010dnosti a zna\u010dky. U str\u00e1nek s produkty a slu\u017ebami by m\u011bly n\u00e1zvy produkt\u016f pro SEO odpov\u00eddat obsahu str\u00e1nky. Proto u str\u00e1nek produkt\u016f a slu\u017eeb p\u0159idejte na konec n\u00e1zev spole\u010dnosti.<\/p>\n<ol style=\"text-align: justify;\" start=\"3\">\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">V\u010detn\u011b prim\u00e1rn\u00edho kl\u00ed\u010dov\u00e9ho slova<\/strong> - P\u0159i vytv\u00e1\u0159en\u00ed n\u00e1zvu byste m\u011bli m\u00edt na pam\u011bti, \u017ee v\u00e1\u0161 n\u00e1zev mus\u00ed spl\u0148ovat z\u00e1m\u011br vyhled\u00e1v\u00e1n\u00ed, kter\u00fd se skr\u00fdv\u00e1 za danou kl\u00ed\u010dovou fr\u00e1z\u00ed. Kl\u00ed\u010dovou fr\u00e1zi m\u00e1 smysl do n\u00e1zvu zahrnout.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">M\u011bjte v\u0161ak na pam\u011bti, \u017ee uveden\u00ed kl\u00ed\u010dov\u00e9ho slova neznamen\u00e1, \u017ee v\u00e1\u0161 n\u00e1zev mus\u00ed za\u010d\u00ednat nebo b\u00fdt napln\u011bn kl\u00ed\u010dov\u00fdmi slovy.<\/p>\n<p style=\"text-align: justify;\">Algoritmy Googlu jsou mnohem sofistikovan\u011bj\u0161\u00ed ne\u017e d\u0159\u00edve a spole\u010dnost Google <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/google-hummingbird\/\">Kolib\u0159\u00edk<\/a> Algoritmus je navr\u017een speci\u00e1ln\u011b pro lep\u0161\u00ed pochopen\u00ed p\u0159\u00edtomnosti kl\u00ed\u010dov\u00fdch slov v obsahu.<\/p>\n<p style=\"text-align: justify;\">To znamen\u00e1, \u017ee dok\u00e1\u017ee pochopit a identifikovat pou\u017eit\u00ed synonym a variant kl\u00ed\u010dov\u00fdch slov v obsahu str\u00e1nky. Nemus\u00edte tedy do titulku vkl\u00e1dat variace kl\u00ed\u010dov\u00fdch slov. M\u00edsto toho m\u016f\u017eete varianty kl\u00ed\u010dov\u00fdch slov p\u0159irozen\u011b um\u00edstit prost\u0159ednictv\u00edm obsahu a do zna\u010dky title uv\u00e9st pouze prim\u00e1rn\u00ed kl\u00ed\u010dov\u00e9 slovo. T\u00edmto postupem bude m\u00edt va\u0161e str\u00e1nka st\u00e1le dobr\u00fd v\u00fdkon.<\/p>\n<ol style=\"text-align: justify;\" start=\"4\">\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Pou\u017e\u00edvejte krat\u0161\u00ed n\u00e1zvy<\/strong> - Jak ji\u017e bylo zm\u00edn\u011bno, optim\u00e1ln\u00ed d\u00e9lka tagu title je 60 znak\u016f nebo 600px (v\u010detn\u011b mezer).<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Pokud se sna\u017e\u00edte udr\u017eet sv\u016fj titulek pod 60 znaky nebo 600px, zde je n\u011bkolik tip\u016f, kter\u00e9 m\u016f\u017eete vyzkou\u0161et:<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">Vyhn\u011bte se pou\u017e\u00edv\u00e1n\u00ed interpunk\u010dn\u00edch znam\u00e9nek<\/li>\n<li style=\"user-select: auto;\"><a href=\"https:\/\/seo.london\/cs\/odstraneni-url-z-indexu-googlu-pomoci-vyhledavaci-konzole\/\">Odstran\u011bn\u00ed str\u00e1nky<\/a> opakuj\u00edc\u00ed se slova nebo variace kl\u00ed\u010dov\u00fdch slov.<\/li>\n<li style=\"user-select: auto;\">V n\u00e1zvu se vyhn\u011bte pou\u017e\u00edv\u00e1n\u00ed velk\u00fdch p\u00edsmen, proto\u017ee velk\u00e1 p\u00edsmena zab\u00edraj\u00ed v\u00edce m\u00edsta ne\u017e mal\u00e1.<\/li>\n<li style=\"user-select: auto;\">M\u00edsto dlouh\u00fdch a slo\u017eit\u00fdch v\u011bt pou\u017e\u00edvejte kr\u00e1tk\u00e9 v\u011bty.<\/li>\n<\/ul>\n<ol style=\"text-align: justify;\" start=\"5\">\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Vyhnut\u00ed se duplicitn\u00edm n\u00e1zv\u016fm str\u00e1nek<\/strong> - Na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch by nem\u011bly b\u00fdt dv\u011b str\u00e1nky ozna\u010deny stejn\u00fdm titulkem SEO. Na internetu je k dispozici mnoho n\u00e1stroj\u016f, kter\u00e9 v\u00e1m pomohou naj\u00edt duplicitn\u00ed n\u00e1zvy str\u00e1nek. My d\u00e1v\u00e1me p\u0159ednost pou\u017eit\u00ed n\u00e1stroje Screaming Frog SEO spider. Pokud pou\u017e\u00edv\u00e1te Screaming From, postupujte p\u0159i hled\u00e1n\u00ed duplicit podle n\u00ed\u017ee uveden\u00fdch krok\u016f:<\/li>\n<\/ol>\n<ul style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">Otev\u0159ete aplikaci Screaming Frog SEO Spider a zadejte n\u00e1zev c\u00edlov\u00e9 dom\u00e9ny.<\/li>\n<li style=\"user-select: auto;\">Klikn\u011bte na kartu \"N\u00e1zvy str\u00e1nek\".<\/li>\n<li style=\"user-select: auto;\">Pot\u00e9 klikn\u011bte na \"Filtr\" a zobraz\u00ed se rozbalovac\u00ed seznam.<\/li>\n<li style=\"user-select: auto;\">V rozev\u00edrac\u00edm seznamu vyberte mo\u017enost \"Duplikovat\".<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Zobraz\u00ed se seznam v\u0161ech str\u00e1nek, kter\u00e9 maj\u00ed duplicitn\u00ed zna\u010dky title.<\/p>\n<ol style=\"text-align: justify;\" start=\"6\">\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Napi\u0161te zna\u010dky Title pro ka\u017edou str\u00e1nku<\/strong> - <a style=\"user-select: auto;\" href=\"https:\/\/support.google.com\/webmasters\/answer\/35624?hl=en\">Podle spole\u010dnosti Google<\/a>,,N\u00e1zvy maj\u00ed z\u00e1sadn\u00ed v\u00fdznam pro to, aby se u\u017eivatel\u00e9 rychle dozv\u011bd\u011bli, co je obsahem v\u00fdsledku a pro\u010d je relevantn\u00ed pro jejich dotaz. \u010casto jde o prim\u00e1rn\u00ed informaci, na z\u00e1klad\u011b kter\u00e9 se rozhoduj\u00ed, na kter\u00fd v\u00fdsledek kliknout, proto je d\u016fle\u017eit\u00e9 pou\u017e\u00edvat na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch kvalitn\u00ed nadpisy.\"<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Proto je d\u016fle\u017eit\u00e9, aby ka\u017ed\u00e1 str\u00e1nka na va\u0161em webu m\u011bla jedine\u010dn\u00fd SEO n\u00e1zev. Chcete-li naj\u00edt str\u00e1nky s chyb\u011bj\u00edc\u00edm n\u00e1zvem, m\u016f\u017eete op\u011bt pou\u017e\u00edt SEO pavouka Screaming Frog.<\/p>\n<p style=\"text-align: justify;\">V\u0161echny kroky jsou stejn\u00e9 jako v\u00fd\u0161e, jen m\u00edsto mo\u017enosti \"Duplikovat\" mus\u00edte z rozev\u00edrac\u00edho seznamu vybrat mo\u017enost \"Chyb\u00ed\".<\/p>\n<ol style=\"text-align: justify;\" start=\"7\">\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Volba slov pro lep\u0161\u00ed CTR<\/strong> - V\u010detn\u011b slov z W &amp; H <a href=\"https:\/\/seo.london\/cs\/seo-pro-rodinne-pravniky\/\">rodina<\/a> v n\u00e1zvu je skv\u011blou strategi\u00ed, jak p\u0159il\u00e1kat n\u00e1v\u0161t\u011bvn\u00edky ke kliknut\u00ed na odkaz. Pou\u017eit\u00ed slov jako Jak, Co, Pro\u010d, Kdy, Kde nebo Kdo pom\u00e1h\u00e1 n\u00e1v\u0161t\u011bvn\u00edkovi z\u00edskat p\u0159edstavu o tom, jak\u00e9 informace m\u016f\u017ee po kliknut\u00ed na v\u00e1\u0161 odkaz o\u010dek\u00e1vat.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Mezi dal\u0161\u00ed slova, kter\u00e1 upoutaj\u00ed pozornost n\u00e1v\u0161t\u011bvn\u00edka, pat\u0159\u00ed p\u0159\u00eddavn\u00e1 jm\u00e9na jako nejlep\u0161\u00ed, kone\u010dn\u00fd, srovn\u00e1n\u00ed, zv\u00fd\u0161it, z\u00edskat atd.<\/p>\n<ol style=\"text-align: justify;\" start=\"8\">\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">\u010cerstvost<\/strong> - Nem\u011blo by b\u00fdt p\u0159ekvapen\u00edm, \u017ee nikdo nepreferuje <a href=\"https:\/\/seo.london\/cs\/mel-bych-ze-svych-webovych-stranek-odstranit-stary-obsah\/\">star\u00fd<\/a> obsah. Ka\u017ed\u00fd m\u00e1 r\u00e1d nov\u00e9 v\u011bci a to plat\u00ed i zde.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Va\u0161e zna\u010dky titulk\u016f by m\u011bly zd\u016fraz\u0148ovat \u010derstvost. M\u016f\u017eete pou\u017e\u00edt slova jako nov\u00fd, aktualizovan\u00fd, <a href=\"https:\/\/seo.london\/cs\/primet-google-aby-ve-vysledcich-vyhledavani-zobrazoval-datum-zverejneni\/\">Rok<\/a>, nov\u00e9 \u00fadaje atd.<\/p>\n<p style=\"text-align: justify;\">Nap\u0159\u00edklad na dotazy typu \"Top MBA college in 2019\" po\u017eadujte \u010derstv\u00e9 v\u00fdsledky. \u017d\u00e1dn\u00fd u\u017eivatel neklikne na v\u00fdsledek vyhled\u00e1v\u00e1n\u00ed z roku 2010. Proto je dobr\u00e9 do titulkov\u00fdch tag\u016f uv\u00e1d\u011bt data a roky, abyste sd\u011blili \u010derstvost.<\/p>\n<ol style=\"text-align: justify;\" start=\"9\">\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Pou\u017eit\u00ed symbol\u016f<\/strong> - Symboly, jako jsou , {vlnit\u00e9 z\u00e1vorky}, (z\u00e1vorky), znam\u00e9nka rovnosti (=), znam\u00e9nka plus (+) nebo m\u00ednus (-) nebo jak\u00fdkoli jin\u00fd symbol, mohou pomoci roz\u010dlenit v\u00e1\u0161 nadpis a zlep\u0161it jeho \u010ditelnost i m\u00edru prokliku.<\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Otestujte sv\u016fj titul<\/strong>-Chcete-li zkontrolovat efektivitu zna\u010dky title, m\u016f\u017eete pou\u017e\u00edt funkci\u00a0<a style=\"user-select: auto;\" href=\"https:\/\/www.aminstitute.com\/headline\/index.htm\">N\u00e1stroj AM Institute<\/a>. Tento n\u00e1stroj v\u00e1m poskytne EMV <a href=\"https:\/\/seo.london\/cs\/jak-zjistit-skore-autority-domeny\/\">sk\u00f3re<\/a> co\u017e je zkratka pro emocion\u00e1ln\u00ed marketingovou hodnotu. S jeho pomoc\u00ed m\u016f\u017eete pochopit, jak \u00fa\u010dinn\u00fd je v\u00e1\u0161 n\u00e1zev p\u0159i navazov\u00e1n\u00ed kontakt\u016f s n\u00e1v\u0161t\u011bvn\u00edky na emocion\u00e1ln\u00ed a intelektu\u00e1ln\u00ed \u00farovni.<\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Za\u010dlen\u011bn\u00ed v\u0161ech metod<\/strong> - Neexistuje \u017e\u00e1dn\u00e9 omezen\u00ed, kter\u00e9 a kolik technik m\u016f\u017eete pou\u017e\u00edt k optimalizaci titulku. Metody m\u016f\u017eete kombinovat, abyste dos\u00e1hli co nejlep\u0161\u00edch v\u00fdsledk\u016f.<\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">M\u011b\u0159en\u00ed v\u00fdkonu<\/strong> - Pomoc\u00ed slu\u017eby Google m\u016f\u017eete m\u011b\u0159it, jak dob\u0159e funguj\u00ed va\u0161e zna\u010dky titulk\u016f. <a href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/\">Konzola pro vyhled\u00e1v\u00e1n\u00ed<\/a>. Zobraz\u00ed v\u00e1m \u00fadaje o kliknut\u00ed (CTR) pro va\u0161e <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/what-are-organic-keywords\/\">organick\u00e1 kl\u00ed\u010dov\u00e1 slova<\/a>. Sta\u010d\u00ed se p\u0159ihl\u00e1sit do <a href=\"https:\/\/seo.london\/cs\/rozdil-mezi-sluzbou-google-analytics-a-google-search-console\/\">Konzola Google pro vyhled\u00e1v\u00e1n\u00ed<\/a> a klikn\u011bte na z\u00e1lo\u017eku \"V\u00fdkon\" a z\u00edsk\u00e1te p\u0159\u00edstup k nejr\u016fzn\u011bj\u0161\u00edm u\u017eite\u010dn\u00fdm \u00fadaj\u016fm.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">A\u010dkoli na CTR maj\u00ed vliv krom\u011b title tag\u016f i dal\u0161\u00ed faktory, st\u00e1le je to jeden z nejd\u016fle\u017eit\u011bj\u0161\u00edch faktor\u016f. Pokud je v\u00e1\u0161 web dob\u0159e hodnocen, ale CTR je n\u00edzk\u00e9, m\u011bli byste zkusit zm\u011bnit titulek a sledovat v\u00fdkon.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"final-notes-about-how-to-write-seo-title\"><\/span>Z\u00e1v\u011bre\u010dn\u00e9 pozn\u00e1mky o tom, jak napsat SEO titulek<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">V tomto \u010dl\u00e1nku jsme se podrobn\u011b zm\u00ednili o tom, pro\u010d je tag title nejd\u016fle\u017eit\u011bj\u0161\u00edm prvkem va\u0161\u00ed str\u00e1nky. Existuje v\u0161ak je\u0161t\u011b jeden prvek, kter\u00fd jde ruku v ruce se zna\u010dkou title, a t\u00edm je Meta Description. Meta description je text, kter\u00fd se skl\u00e1d\u00e1 ze 2-3 v\u011bt a zobrazuje se pod zna\u010dkou title na str\u00e1nk\u00e1ch s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed.<\/p>\n<p style=\"text-align: justify;\">\u00dakolem tohoto mal\u00e9ho popisu je stru\u010dn\u011b, ale d\u016fkladn\u011bji ne\u017e n\u00e1zev vysv\u011btlit, o \u010dem va\u0161e str\u00e1nka je. Je nesm\u00edrn\u011b d\u016fle\u017eit\u00e9, abyste do tohoto textu zahrnuli tak\u00e9 kl\u00ed\u010dov\u00e1 slova. Dokonal\u00fd SEO titulek a meta description spole\u010dn\u011b povzbud\u00ed u\u017eivatele ke kliknut\u00ed na odkaz.<\/p>\n<p style=\"text-align: justify;\">V\u00edce o Meta Description v dal\u0161\u00edm \u010dl\u00e1nku.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"final-summary\"><\/span>Z\u00e1v\u011bre\u010dn\u00e9 shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">SEO title tagy nejsou tak slo\u017eit\u00e9, jak se zd\u00e1, jen jejich spr\u00e1vn\u00e9 zvl\u00e1dnut\u00ed vy\u017eaduje trochu \u010dasu, \u00fasil\u00ed a praxe. P\u0159esto nebudou title tagy nikdy stoprocentn\u011b dokonal\u00e9. Nen\u00ed mo\u017en\u00e9 pochopit, co se skr\u00fdv\u00e1 za algoritmem Google. Proto byste se m\u011bli jen sna\u017eit o jejich neust\u00e1l\u00e9 zlep\u0161ov\u00e1n\u00ed a testov\u00e1n\u00ed.<\/p>\n<p style=\"text-align: justify;\">Krom\u011b tag\u016f title existuje spousta drobn\u00fdch zp\u016fsob\u016f, jak zlep\u0161it SEO va\u0161eho webu, kter\u00e9 mohou zlep\u0161it va\u0161i viditelnost. Tagy Title, meta descriptions, <a href=\"https:\/\/seo.london\/cs\/url-adresy-pratelske-k-vyhledavani\/\">Adresy URL<\/a>, a mnoho dal\u0161\u00edch faktor\u016f p\u0159isp\u00edv\u00e1 ke zlep\u0161en\u00ed SEO a m\u00edry prokliku.<\/p>\n<p style=\"text-align: justify;\">Abychom to shrnuli, chcete-li z\u00edskat vy\u0161\u0161\u00ed pozici pro kl\u00ed\u010dov\u00e1 slova, mus\u00edte je p\u0159idat do titulkov\u00fdch zna\u010dek. Google nechce proch\u00e1zet tis\u00edce slov na va\u0161em webu, aby analyzoval, o \u010dem v\u00e1\u0161 web je. Pod\u00edv\u00e1 se p\u0159\u00edmo na v\u00e1\u0161 titulek a ud\u011bl\u00e1 si p\u0159edstavu o tom, o \u010dem je obsah va\u0161eho webu.<\/p>\n<p style=\"text-align: justify;\">Pokud pot\u0159ebujete pomoc <a href=\"https:\/\/seo.london\/cs\/jak-napsat-seo-optimalizovany-blog\/\">psan\u00ed<\/a> tituln\u00ed tagy pro va\u0161e webov\u00e9 str\u00e1nky, kontaktujte n\u00e1s a za\u010dn\u011bte.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"-how-to-make-your-seo-title-tags-work-%e2%80%93-quick-summary\"><\/span>\u00a0<strong style=\"user-select: auto;\">Jak zajistit, aby va\u0161e SEO titulky fungovaly - rychl\u00e9 shrnut\u00ed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">\n<h4 style=\"user-select: auto;\">D\u00e9lka tag\u016f n\u00e1zv\u016f by m\u011bla b\u00fdt p\u0159ibli\u017en\u011b 60 znak\u016f.<\/h4>\n<\/li>\n<li style=\"user-select: auto;\">\n<h4 style=\"user-select: auto;\">V n\u00e1zvech pou\u017e\u00edvejte pouze prim\u00e1rn\u00ed kl\u00ed\u010dov\u00e1 slova.<\/h4>\n<\/li>\n<li style=\"user-select: auto;\">\n<h4 style=\"user-select: auto;\">Popi\u0161te obsah sv\u00e9 str\u00e1nky co nejl\u00e9pe.<\/h4>\n<\/li>\n<li style=\"user-select: auto;\">\n<h4 style=\"user-select: auto;\">Pou\u017e\u00edvejte slova jako JAK, PRO\u010c, CO a KDE, abyste lidem pomohli pochopit, co na str\u00e1nce najdou.<\/h4>\n<\/li>\n<li style=\"user-select: auto;\">\n<h4 style=\"user-select: auto;\">Pou\u017e\u00edvejte slova jako BEST, REVIEW a ULTIMATE, kter\u00e1 u\u017eivatele p\u0159im\u011bj\u00ed kliknout.<\/h4>\n<\/li>\n<li style=\"user-select: auto;\">\n<h4 style=\"user-select: auto;\">Pi\u0161te jedine\u010dn\u00e9 n\u00e1zvy pro ka\u017edou str\u00e1nku a \u017e\u00e1dn\u00e9 duplicitn\u00ed zna\u010dky titulk\u016f.<\/h4>\n<\/li>\n<li style=\"user-select: auto;\">\n<h4 style=\"user-select: auto;\">Pou\u017e\u00edvejte n\u00e1zev sv\u00e9 spole\u010dnosti nebo zna\u010dky s rozmyslem.<\/h4>\n<\/li>\n<li style=\"user-select: auto;\">\n<h4 style=\"user-select: auto;\">Zachovejte jednoduchost.<\/h4>\n<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>V\u0161e o tagu title.<\/p>","protected":false},"author":6,"featured_media":11786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-11647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Title Length. 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