{"id":11549,"date":"2021-01-31T21:33:49","date_gmt":"2021-01-31T21:33:49","guid":{"rendered":"https:\/\/seolondonstg.wpengine.com\/?p=11549"},"modified":"2022-12-28T11:55:48","modified_gmt":"2022-12-28T11:55:48","slug":"vyhledavaci-konzola","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/","title":{"rendered":"Co je konzola pro vyhled\u00e1v\u00e1n\u00ed? Pro\u010d a jak ji pou\u017e\u00edvat?"},"content":{"rendered":"<h4>Co je slu\u017eba Google Search Console a pro\u010d byste ji m\u011bli pou\u017e\u00edvat? Kdysi d\u00e1vno... (no, ne zas tak d\u00e1vno, kdy\u017e si uv\u011bdom\u00edte, \u017ee Google se na na\u0161ich po\u010d\u00edta\u010d\u00edch objevil a\u017e v roce 1998) vytvo\u0159ila spole\u010dnost Google n\u00e1stroj, kter\u00fd m\u011bl v\u00fdvoj\u00e1\u0159\u016fm webov\u00fdch str\u00e1nek pomoci udr\u017eovat a \u0159e\u0161it probl\u00e9my s p\u0159\u00edtomnost\u00ed jejich webov\u00fdch str\u00e1nek ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed Google.<\/h4>\n<p>Ten byl poslu\u0161n\u011b pojmenov\u00e1n <strong>N\u00e1stroje Google pro webmastery<\/strong>.<\/p>\n<p>Google v\u0161ak ve sv\u00e9 nekone\u010dn\u00e9 moudrosti rozhodl, \u017ee nen\u00ed vhodn\u00e9, aby webmaste\u0159i rozum\u011bli jen tomu. <a href=\"https:\/\/seo.london\/cs\/budovani-odkazu-jak-co-delat-donts\/\">co<\/a> se odehr\u00e1valo v z\u00e1kulis\u00ed. Mysleli si, \u017ee je vhodn\u00e9, aby m\u011bl k t\u011bmto informac\u00edm p\u0159\u00edstup kdokoli, a podpo\u0159ili tak sv\u00e9 webov\u00e9 str\u00e1nky. <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/jak-monitorovat-vykon\/\">v\u00fdkon<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-google-search-console\"><\/span>Co je slu\u017eba Google Search Console?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/#what-is-google-search-console\" title=\"Co je slu\u017eba Google Search Console?\">Co je slu\u017eba Google Search Console?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/#what-is-google-search-console-used-for\" title=\"K \u010demu slou\u017e\u00ed slu\u017eba Google Search Console?\">K \u010demu slou\u017e\u00ed slu\u017eba Google Search Console?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/#why-use-google-search-console\" title=\"Pro\u010d pou\u017e\u00edvat slu\u017ebu Google Search Console?\">Pro\u010d pou\u017e\u00edvat slu\u017ebu Google Search Console?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/#optimise-your-content-with-search-analytics\" title=\"Optimalizujte sv\u016fj obsah pomoc\u00ed n\u00e1stroje Search Analytics\">Optimalizujte sv\u016fj obsah pomoc\u00ed n\u00e1stroje Search Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/#getting-your-content-on-google\" title=\"Zobrazen\u00ed obsahu na Googlu\">Zobrazen\u00ed obsahu na Googlu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/#to-receive-alerts-about-any-issues-and-instruction-into-how-to-fix-them\" title=\"Zas\u00edl\u00e1n\u00ed upozorn\u011bn\u00ed na p\u0159\u00edpadn\u00e9 probl\u00e9my a pokyn\u016f k jejich odstran\u011bn\u00ed.\">Zas\u00edl\u00e1n\u00ed upozorn\u011bn\u00ed na p\u0159\u00edpadn\u00e9 probl\u00e9my a pokyn\u016f k jejich odstran\u011bn\u00ed.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/#to-better-understand-how-google-sees-your-web-pages\" title=\"Chcete-li l\u00e9pe porozum\u011bt tomu, jak Google vid\u00ed va\u0161e webov\u00e9 str\u00e1nky.\">Chcete-li l\u00e9pe porozum\u011bt tomu, jak Google vid\u00ed va\u0161e webov\u00e9 str\u00e1nky.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/#how-to-use-google-search-console\" title=\"Jak pou\u017e\u00edvat slu\u017ebu Google Search Console\">Jak pou\u017e\u00edvat slu\u017ebu Google Search Console<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/#a-beginner-with-very-little-time-to-spare\" title=\"Za\u010d\u00e1te\u010dn\u00edk s velmi malou \u010dasovou rezervou\">Za\u010d\u00e1te\u010dn\u00edk s velmi malou \u010dasovou rezervou<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/#beginners-with-the-time-and-the-inclination-to-learn\" title=\"Za\u010d\u00e1te\u010dn\u00edci, kte\u0159\u00ed maj\u00ed \u010das a chu\u0165 se u\u010dit.\">Za\u010d\u00e1te\u010dn\u00edci, kte\u0159\u00ed maj\u00ed \u010das a chu\u0165 se u\u010dit.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/#seo-operative-and-marketers\" title=\"SEO oper\u00e1to\u0159i a market\u00e9\u0159i\">SEO oper\u00e1to\u0159i a market\u00e9\u0159i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/#web-developers\" title=\"Webov\u00ed v\u00fdvoj\u00e1\u0159i\">Webov\u00ed v\u00fdvoj\u00e1\u0159i<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/#how-to-add-your-site-to-google-search-console\" title=\"Jak p\u0159idat web do slu\u017eby Google Search Console\">Jak p\u0159idat web do slu\u017eby Google Search Console<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/#verifying-your-site\" title=\"Ov\u011b\u0159ov\u00e1n\u00ed webu\">Ov\u011b\u0159ov\u00e1n\u00ed webu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/#how-to-verify-google-search-console-on-wordpress\" title=\"Jak ov\u011b\u0159it slu\u017ebu Google Search Console ve slu\u017eb\u011b WordPress\">Jak ov\u011b\u0159it slu\u017ebu Google Search Console ve slu\u017eb\u011b WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/#how-to-integrate-google-search-console-with-google-analytics\" title=\"Jak integrovat slu\u017ebu Google Search Console se slu\u017ebou Google Analytics\">Jak integrovat slu\u017ebu Google Search Console se slu\u017ebou Google Analytics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/#what-does-google-search-console-crawl-do\" title=\"Co d\u011bl\u00e1 proch\u00e1zen\u00ed konzoly Google Search Console?\">Co d\u011bl\u00e1 proch\u00e1zen\u00ed konzoly Google Search Console?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/#google-search-console-crawl-stats-report\" title=\"Zpr\u00e1va o statistik\u00e1ch proch\u00e1zen\u00ed slu\u017eby Google Search Console\">Zpr\u00e1va o statistik\u00e1ch proch\u00e1zen\u00ed slu\u017eby Google Search Console<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/#what-is-google-search-console-2\" title=\"Co je slu\u017eba Google Search Console?\">Co je slu\u017eba Google Search Console?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/#how-do-i-sign-up-for-google-search-console\" title=\"Jak se p\u0159ihl\u00e1s\u00edm do slu\u017eby Google Search Console?&nbsp;\">Jak se p\u0159ihl\u00e1s\u00edm do slu\u017eby Google Search Console?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/#how-to-use-google-search-console-insights-to-identify-your-websites-top-content\" title=\"Jak pou\u017e\u00edvat slu\u017ebu Google Search Console Insights k identifikaci nejlep\u0161\u00edho obsahu va\u0161eho webu?\">Jak pou\u017e\u00edvat slu\u017ebu Google Search Console Insights k identifikaci nejlep\u0161\u00edho obsahu va\u0161eho webu?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/#overview-of-search-console-insights\" title=\"P\u0159ehled p\u0159ehled\u016f Search Console Insights\">P\u0159ehled p\u0159ehled\u016f Search Console Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/#benefits-of-using-search-console-insights\" title=\"V\u00fdhody pou\u017e\u00edv\u00e1n\u00ed slu\u017eby Search Console Insights\">V\u00fdhody pou\u017e\u00edv\u00e1n\u00ed slu\u017eby Search Console Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/#getting-started-with-search-console-insights\" title=\"Za\u010d\u00edn\u00e1me s n\u00e1strojem Search Console Insights\">Za\u010d\u00edn\u00e1me s n\u00e1strojem Search Console Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/#link-your-search-console-and-analytics-accounts-together\" title=\"Propojen\u00ed \u00fa\u010dt\u016f konzoly Search Console a Analytics dohromady\">Propojen\u00ed \u00fa\u010dt\u016f konzoly Search Console a Analytics dohromady<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>V roce 2015 proto zm\u011bnili n\u00e1zev na <strong>Google <a href=\"https:\/\/seo.london\/cs\/jak-provadet-pokrocile-vyhledavani-v-googlu\/\">Vyhled\u00e1v\u00e1n\u00ed<\/a> Konzole <\/strong>a propagoval ji jako cenn\u00fd <a href=\"https:\/\/seo.london\/cs\/software-pro-seo-zdarma\/\">zdarma<\/a> monitorovac\u00ed n\u00e1stroj pro:<\/p>\n<ul>\n<li><a href=\"https:\/\/seo.london\/cs\/proc-se-moje-firma-nezobrazuje-na-mapach-google\/\">Obchodn\u00ed<\/a> majitel\u00e9<\/li>\n<li><a href=\"https:\/\/seo.london\/cs\/\">SEO<\/a> specialist\u00e9<\/li>\n<li>Digit\u00e1ln\u00ed market\u00e9\u0159i<\/li>\n<li>Spr\u00e1vci str\u00e1nek<\/li>\n<li>Webov\u00ed v\u00fdvoj\u00e1\u0159i<\/li>\n<li><a href=\"https:\/\/seo.london\/cs\/vyhledavani-pro-aplikace\/\">Aplikace<\/a> tv\u016frci<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"what-is-google-search-console-used-for\"><\/span>K \u010demu slou\u017e\u00ed slu\u017eba Google Search Console?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>GSC v\u00e1m pom\u016f\u017ee sledovat, udr\u017eovat a \u0159e\u0161it probl\u00e9my s p\u0159\u00edtomnost\u00ed va\u0161ich webov\u00fdch str\u00e1nek ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed Google. K tomu slou\u017e\u00ed \u0159ada n\u00e1stroj\u016f a p\u0159ehled\u016f, d\u00edky kter\u00fdm je mo\u017en\u00e9 v\u0161e jednodu\u0161e a p\u0159ehledn\u011b zobrazit a pochopit.<\/p>\n<p>Mezi jeho hlavn\u00ed funkce pat\u0159\u00ed:<\/p>\n<ul>\n<li>Potvrzuje, \u017ee Google na\u0161el va\u0161e webov\u00e9 str\u00e1nky a pro\u0161el je. <a href=\"https:\/\/seo.london\/cs\/obsah-marketing-seo-sluzby\/\">obsah<\/a>.<\/li>\n<li>Pom\u00e1h\u00e1 v\u00e1m opravit v\u0161echny <a href=\"https:\/\/seo.london\/cs\/jak-primet-google-aby-rychleji-indexoval-vase-stranky\/\">indexov\u00e1n\u00ed<\/a> a n\u00e1sledn\u011b umo\u017e\u0148uje p\u0159eindexovat nov\u00fd nebo aktualizovan\u00fd obsah.<\/li>\n<li>Poskytuje mno\u017estv\u00ed vyhled\u00e1vac\u00edch dat o va\u0161em webu - v\u010detn\u011b:\n<ul>\n<li><a href=\"https:\/\/seo.london\/cs\/eskortni-seo-sluzby\/\">Kter\u00e9<\/a> vyhled\u00e1vac\u00ed dotazy, kter\u00e9 se zobrazuj\u00ed ve<\/li>\n<li>Jak \u010dasto vrac\u00edte v\u00fdsledek<\/li>\n<li>Jak \u010dasto u\u017eivatel\u00e9 z v\u00fdsledku kliknou na<\/li>\n<li>Um\u00edst\u011bn\u00ed kl\u00ed\u010dov\u00fdch slov na va\u0161em webu<\/li>\n<li>Um\u00edst\u011bn\u00ed va\u0161eho webu na str\u00e1nce pro konkr\u00e9tn\u00ed kl\u00ed\u010dov\u00e1 slova<\/li>\n<\/ul>\n<\/li>\n<li>Na adrese . <a href=\"https:\/\/seo.london\/cs\/upozorneni-google-seo\/\">upozorn\u011bn\u00ed<\/a> pokud zachyt\u00ed n\u011bjak\u00fd spam nebo probl\u00e9my s indexac\u00ed a postihy webu.<\/li>\n<li>Uk\u00e1\u017ee v\u00e1m, kter\u00e9 weby odkazuj\u00ed na v\u00e1\u0161 web.<\/li>\n<li>Podporuje \u0159e\u0161en\u00ed probl\u00e9m\u016f <a href=\"https:\/\/seo.london\/cs\/co-je-to-seo-zesilovac\/\">AMP<\/a>, pou\u017eitelnost pro mobiln\u00ed za\u0159\u00edzen\u00ed a dal\u0161\u00ed funkce vyhled\u00e1v\u00e1n\u00ed.<\/li>\n<\/ul>\n<p>Pro\u010d byste m\u011bli cht\u00edt v\u011bd\u011bt v\u0161echny tyto v\u011bci? No, je toho hodn\u011b. <a href=\"https:\/\/seo.london\/cs\/jak-najit-klicova-slova-s-vysokym-objemem-a-nizkou-konkurenci\/\">sout\u011b\u017e<\/a> tam venku. Google zpracov\u00e1v\u00e1 v\u00edce ne\u017e 5 miliard vyhled\u00e1v\u00e1n\u00ed&nbsp;<em>ka\u017ed\u00fd den<\/em>. Abyste se v t\u00e9to n\u00e1v\u0161t\u011bvnosti na\u0161li, mus\u00edte zn\u00e1t hodnocen\u00ed a v\u00fdkonnost sv\u00fdch webov\u00fdch str\u00e1nek. Na z\u00e1klad\u011b t\u011bchto informac\u00ed m\u016f\u017eete zlep\u0161it sv\u00e9 v\u00fdsledky a dos\u00e1hnout tak d\u016fle\u017eit\u00fdch konverz\u00ed.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-use-google-search-console\"><\/span>Pro\u010d pou\u017e\u00edvat slu\u017ebu Google Search Console?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Podle samotn\u00e9 spole\u010dnosti Google je d\u016fvod n\u00e1sleduj\u00edc\u00ed: <strong><em>zlep\u0161it sv\u016fj v\u00fdkon ve vyhled\u00e1v\u00e1n\u00ed Google<\/em><\/strong>.<\/p>\n<p>Dob\u0159e, tak jak? No, tak, \u017ee se postar\u00e1te o tyto d\u016fle\u017eit\u00e9 sou\u010d\u00e1sti:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"optimise-your-content-with-search-analytics\"><\/span>Optimalizujte sv\u016fj obsah pomoc\u00ed n\u00e1stroje Search Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Zjist\u00edte, kter\u00e9 vyhled\u00e1vac\u00ed dotazy vedou k n\u00e1v\u0161t\u011bv\u00e1m va\u0161ich str\u00e1nek. Anal\u00fdzou zobrazen\u00ed, kliknut\u00ed a pozic ve vyhled\u00e1v\u00e1n\u00ed zjist\u00edte, jak d\u011blat v\u00edce dobr\u00fdch v\u011bc\u00ed, a vy\u0159e\u0161\u00edte oblasti, kter\u00e9 nefunguj\u00ed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"getting-your-content-on-google\"><\/span>Zobrazen\u00ed obsahu na Googlu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u016f\u017eete <a href=\"https:\/\/seo.london\/cs\/jak-odeslat-sve-stranky-na-google\/\">odeslat<\/a> va\u0161e <a href=\"https:\/\/seo.london\/cs\/url-adresy-pratelske-k-vyhledavani\/\">Adresy URL<\/a> a mapy str\u00e1nek, abyste se ujistili, \u017ee jsou proch\u00e1zeny. M\u016f\u017eete tak\u00e9 zkontrolovat, zda m\u00e1 Google na sv\u00fdch serverech nejaktu\u00e1ln\u011bj\u0161\u00ed verzi va\u0161ich str\u00e1nek.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"to-receive-alerts-about-any-issues-and-instruction-into-how-to-fix-them\"><\/span>Zas\u00edl\u00e1n\u00ed upozorn\u011bn\u00ed na p\u0159\u00edpadn\u00e9 probl\u00e9my a pokyn\u016f k jejich odstran\u011bn\u00ed.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Spole\u010dnost GSC v\u00e1m po\u0161le e-mail, kdykoli zjist\u00ed, \u017ee je n\u011bco v nepo\u0159\u00e1dku. T\u00edmto zp\u016fsobem m\u016f\u017eete zjistit, kter\u00e9 weby nebo str\u00e1nky maj\u00ed probl\u00e9my, jak je opravit a d\u00e1t Googlu v\u011bd\u011bt, kdy jste se o probl\u00e9m postarali.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"to-better-understand-how-google-sees-your-web-pages\"><\/span>Chcete-li l\u00e9pe porozum\u011bt tomu, jak Google vid\u00ed va\u0161e webov\u00e9 str\u00e1nky.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Inspek\u010dn\u00ed n\u00e1stroj odhal\u00ed velmi podrobn\u00fd pohled na <a href=\"https:\/\/seo.london\/cs\/jetoctopus\/\">prol\u00e9z\u00e1n\u00ed<\/a>, indexov\u00e1n\u00ed a informace o va\u0161ich str\u00e1nk\u00e1ch p\u0159\u00edmo z indexu Google.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-use-google-search-console\"><\/span>Jak pou\u017e\u00edvat slu\u017ebu Google Search Console<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To z\u00e1vis\u00ed na \u00farovni va\u0161eho <a href=\"https:\/\/seo.london\/cs\/co-jsou-signaly-zkusenosti-se-strankami\/\">zku\u0161enosti<\/a> a p\u0159esn\u011b to, \u010deho chcete jeho n\u00e1stroji dos\u00e1hnout.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"a-beginner-with-very-little-time-to-spare\"><\/span>Za\u010d\u00e1te\u010dn\u00edk s velmi malou \u010dasovou rezervou<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pokud m\u00e1te z\u00e1kladn\u00ed webov\u00e9 str\u00e1nky a provozujete <a href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/\">mal\u00e9 podniky<\/a>, m\u011bli byste pou\u017e\u00edvat GSC, abyste pochopili, jak funguje vyhled\u00e1v\u00e1n\u00ed a jak se zobrazovat ve v\u00edce produktech Google (v\u010detn\u011b YouTube, <a href=\"https:\/\/seo.london\/cs\/faktory-hodnoceni-na-mapach-google\/\">Mapy Google<\/a>, atd.), abyste byli \u010dast\u011bji k nalezen\u00ed.<\/p>\n<p>Pomoc\u00ed GSC byste pak m\u011bli optimalizovat sv\u00e9 webov\u00e9 str\u00e1nky a usnadnit jejich vyhled\u00e1v\u00e1n\u00ed.<\/p>\n<p>Nov\u00e9 v\u00fdsledky v\u00e1m pomohou zm\u011b\u0159it a vyu\u017e\u00edt je k dal\u0161\u00edmu zlep\u0161en\u00ed va\u0161ich v\u00fdsledk\u016f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"beginners-with-the-time-and-the-inclination-to-learn\"><\/span>Za\u010d\u00e1te\u010dn\u00edci, kte\u0159\u00ed maj\u00ed \u010das a chu\u0165 se u\u010dit.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pokud m\u00e1te trochu \u010dasu, stoj\u00ed to za to; v\u00fdsledky budou mluvit samy za sebe. GSC v\u00e1s nau\u010d\u00ed, jak na SEO a jak si vytvo\u0159it co nejlep\u0161\u00ed \u0161ance na dosa\u017een\u00ed n\u00e1v\u0161t\u011bvnosti. Nen\u00ed to \u017e\u00e1dn\u00e1 v\u011bda. <a href=\"https:\/\/seo.london\/cs\/mel-bych-ze-svych-webovych-stranek-odstranit-stary-obsah\/\">star\u00fd<\/a> n\u00e1v\u0161t\u011bvnost relevantn\u00ed pro v\u00e1\u0161 produkt a slu\u017ebu, abyste p\u0159il\u00e1kali nov\u00e9 z\u00e1kazn\u00edky a konverze.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"seo-operative-and-marketers\"><\/span>SEO oper\u00e1to\u0159i a market\u00e9\u0159i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pokro\u010dil\u00ed u\u017eivatel\u00e9 pou\u017e\u00edvaj\u00ed GSC k <a href=\"https:\/\/seo.london\/cs\/kontrolni-seznam-pro-redesign-a-opetovne-spusteni-webovych-stranek\/\">redesign<\/a> neefektivn\u00ed nebo \u0161patn\u011b funguj\u00edc\u00ed str\u00e1nky. Hloub\u011bji se pono\u0159\u00ed do rozs\u00e1hl\u00e9 \u0161k\u00e1ly p\u0159ehled\u016f, analyzuj\u00ed problematick\u00e9 oblasti, p\u0159izp\u016fsob\u00ed je a zv\u00fd\u0161\u00ed jejich v\u00fdkonnost.<\/p>\n<ul>\n<li>\u0158\u00edzen\u00ed proch\u00e1zen\u00ed a index\u016f<\/li>\n<li>Vytvo\u0159en\u00ed map str\u00e1nek<\/li>\n<li>C\u00edlov\u00e1 str\u00e1nka <a href=\"https:\/\/seo.london\/cs\/pronajem-mezinarodniho-seo-konzultanta\/\">mezin\u00e1rodn\u00ed<\/a> a v\u00edcejazy\u010dn\u00e9 str\u00e1nky<\/li>\n<li>Migrace str\u00e1nek a kompletn\u00edch web\u016f<\/li>\n<li>Spr\u00e1va u\u017eivatelsk\u00e9ho prost\u0159ed\u00ed<\/li>\n<li>Optimalizace pro mobiln\u00ed za\u0159\u00edzen\u00ed<\/li>\n<li>Vzhled vyhled\u00e1v\u00e1n\u00ed designu<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"web-developers\"><\/span>Webov\u00ed v\u00fdvoj\u00e1\u0159i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V\u00fdvoj\u00e1\u0159i a spr\u00e1vci webov\u00fdch str\u00e1nek vyu\u017e\u00edvaj\u00ed \u0159adu sestav spole\u010dnosti GSC ke sledov\u00e1n\u00ed v\u00fdsledk\u016f test\u016f a k lad\u011bn\u00ed k\u00f3du webu.<\/p>\n<ul>\n<li>Sledovat hl\u00e1\u0161en\u00ed o n\u00e1r\u016fstu <strong>Pokryt\u00ed indexu<\/strong>, <strong>v\u00fdkon<\/strong>a <strong>mobiln\u00ed pou\u017eitelnost<\/strong>. Pro ty, kte\u0159\u00ed maj\u00ed <strong>Str\u00e1nky AMP <\/strong>(Accelerated Mobile Pages - o\u0159ezan\u00e1 verze jazyka HTML, zejm\u00e9na pro zv\u00fd\u0161en\u00ed v\u00fdkonu mobiln\u00edch za\u0159\u00edzen\u00ed). <strong>Zpr\u00e1va o stavu AMP <\/strong>a <strong>bohat\u00e9 zpr\u00e1vy o stavu v\u00fdsledk\u016f <\/strong>jsou neoceniteln\u00e9.<\/li>\n<li>Pou\u017eit\u00ed kontroln\u00edch n\u00e1stroj\u016f k pochopen\u00ed probl\u00e9m\u016f p\u0159i indexov\u00e1n\u00ed a skriptov\u00e1n\u00ed.<\/li>\n<li><a href=\"https:\/\/seo.london\/cs\/mohu-se-naucit-seo-sam\/\">Nau\u010dte se<\/a> jak na to <a href=\"https:\/\/seo.london\/cs\/format-a-struktura-clanku\/\">struktura<\/a> data, pou\u017e\u00edv\u00e1n\u00ed AMP, osv\u011bd\u010den\u00e9 postupy pro mobiln\u00ed za\u0159\u00edzen\u00ed a maxim\u00e1ln\u00ed vyu\u017eit\u00ed p\u0159\u00edstupu k rozhran\u00ed API.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"how-to-add-your-site-to-google-search-console\"><\/span>Jak p\u0159idat web do slu\u017eby Google Search Console<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>P\u0159id\u00e1n\u00ed webu do slu\u017eby Google <a href=\"https:\/\/seo.london\/cs\/odhalte-silu-konzoly-vyhledavani-google\/\">Konzola pro vyhled\u00e1v\u00e1n\u00ed<\/a> je neuv\u011b\u0159iteln\u011b jednoduch\u00fd.<\/p>\n<ol>\n<li>P\u0159ihlaste se ke sv\u00e9mu <strong>\u00da\u010det Google <\/strong>a p\u0159\u00edstup <strong>Konzola Google pro vyhled\u00e1v\u00e1n\u00ed<\/strong>.<\/li>\n<li>Klikn\u011bte na tla\u010d\u00edtko \"P\u0159idat vlastnost\".<\/li>\n<li>Vyberte typ z <strong>P\u0159edpona URL<\/strong>, <strong><a href=\"https:\/\/seo.london\/cs\/vyhody-a-nevyhody-domeny-presne-shody\/\">Dom\u00e9na<\/a><\/strong>, nebo <strong>Hostov\u00e1n\u00ed ve slu\u017eb\u011b Google <\/strong><\/li>\n<li>Ov\u011b\u0159te sv\u00e9 str\u00e1nky.<\/li>\n<li>\u00dadaje by se m\u011bly za\u010d\u00edt objevovat b\u011bhem n\u011bkolika p\u0159\u00ed\u0161t\u00edch dn\u016f.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"verifying-your-site\"><\/span>Ov\u011b\u0159ov\u00e1n\u00ed webu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Aktu\u00e1ln\u00ed zp\u016fsoby ov\u011b\u0159en\u00ed webu v konzole Google Search Console jsou uvedeny v n\u00e1sleduj\u00edc\u00edm seznamu. Nebojte se, spole\u010dnost Google poskytuje podrobn\u00e9 a snadno pou\u017eiteln\u00e9 pokyny, kter\u00e9 v\u00e1m pomohou za\u010d\u00edt pracovat.<\/p>\n<ul>\n<li><strong>Nahr\u00e1v\u00e1n\u00ed soubor\u016f HTML<\/strong><br \/>\nP\u0159id\u00e1n\u00edm jedin\u00e9ho souboru HTML vytvo\u0159en\u00e9ho speci\u00e1ln\u011b pro v\u00e1s a va\u0161e str\u00e1nky.<\/li>\n<li><strong>Zna\u010dka HTML<\/strong><br \/>\nZna\u010dku  m\u016f\u017eete p\u0159idat na domovskou str\u00e1nku nebo jinou ur\u010denou str\u00e1nku. K\u00f3d je op\u011bt specifick\u00fd pro u\u017eivatele, kter\u00fd ur\u010duje va\u0161i str\u00e1nku.<\/li>\n<li><strong>Z\u00e1znam DNS<\/strong><br \/>\nTato metoda funguje tak, \u017ee do z\u00e1znamu TXT va\u0161\u00ed dom\u00e9ny u poskytovatele p\u0159id\u00e1te hodnotu \u0159et\u011bzce.<\/li>\n<li><strong>Google <a href=\"https:\/\/seo.london\/cs\/jak-zlepsit-vyhledavani-pomoci-google-analytics\/\">Analytika<\/a> <a href=\"https:\/\/seo.london\/cs\/jak-sledovat-poradi-klicovych-slov\/\">sledov\u00e1n\u00ed<\/a> k\u00f3d<\/strong><br \/>\nGoogle rozpozn\u00e1 k\u00f3d pro sledov\u00e1n\u00ed GA vlo\u017een\u00fd na domovskou str\u00e1nku nebo jinou zadanou str\u00e1nku mezi zna\u010dky .<\/li>\n<li><strong>\u00daryvek kontejneru Google Tag Manager<br \/>\n<\/strong>Um&iacute;st\u011bn&iacute; &lt;noscript&gt; \u010d&aacute;st k&oacute;du Tag Manageru hned za &lt;body&gt; tag umo\u017e\u0148uje spole\u010dnosti GSC ov\u011b\u0159it v&aacute;&scaron; web. Mus&iacute;te v&scaron;ak m&iacute;t spr&aacute;vn&aacute; opr&aacute;vn\u011bn&iacute;, jinak ov\u011b\u0159en&iacute; sel\u017ee.<\/li>\n<li><strong>Str\u00e1nky Google<br \/>\n<\/strong>Op\u011bt plat\u00ed, \u017ee <a href=\"https:\/\/seo.london\/cs\/rozdil-mezi-sluzbou-google-analytics-a-google-search-console\/\">Google Analytics<\/a> Metoda sledovac\u00edho k\u00f3du umo\u017e\u0148uje ov\u011b\u0159en\u00ed p\u0159i pou\u017eit\u00ed str\u00e1nek Google.<\/li>\n<li><strong>Blogger<br \/>\n<\/strong>Nov\u00e9 blogy vytvo\u0159en\u00e9 na Bloggeru jsou po p\u0159id\u00e1n\u00ed automaticky ov\u011b\u0159ov\u00e1ny. Pokud tomu tak nen\u00ed, p\u0159idejte <a href=\"https:\/\/seo.london\/cs\/klicova-slova-seo-pro-nemovitosti\/\">majetek<\/a> do spole\u010dnosti GSC a <a href=\"https:\/\/seo.london\/cs\/jsou-blogy-dobre-pro-seo\/\">blog<\/a> se ov\u011b\u0159\u00ed automaticky. Star\u0161\u00ed blogy je t\u0159eba ov\u011b\u0159it pomoc\u00ed metody HTML tag\u016f.<\/li>\n<li><strong>Google <a href=\"https:\/\/seo.london\/cs\/jak-ziskat-vice-odkazujicich-domen\/\">Dom\u00e9ny<\/a><br \/>\n<\/strong>Ka\u017ed\u00e1 dom\u00e9na registrovan\u00e1 spole\u010dnost\u00ed Google bude po p\u0159id\u00e1n\u00ed do slu\u017eby Google Search Console automaticky ov\u011b\u0159ena.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"how-to-verify-google-search-console-on-wordpress\"><\/span>Jak ov\u011b\u0159it slu\u017ebu Google Search Console ve slu\u017eb\u011b WordPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Jako jeden z nejobl\u00edben\u011bj\u0161\u00edch <a href=\"https:\/\/seo.london\/cs\/jak-delat-onpage-seo-ve-wordpressu\/\">CMS<\/a> syst\u00e9my, zde je pops\u00e1n zp\u016fsob ov\u011b\u0159ov\u00e1n\u00ed pomoc\u00ed p\u0159\u00edslu\u0161n\u00fdch mo\u017enost\u00ed, jak je pops\u00e1no v\u00fd\u0161e.<\/p>\n<p><strong>Pou\u017eit\u00ed mo\u017enosti souboru HTML<\/strong><\/p>\n<p>Po p\u0159id\u00e1n\u00ed webu jako vlastnosti m\u016f\u017eete zvolit nahr\u00e1n\u00ed souboru HTML prost\u0159ednictv\u00edm FTP. <a href=\"https:\/\/seo.london\/cs\/je-divi-spatny-pro-seo\/\">Drop<\/a> do ko\u0159enov\u00e9ho adres\u00e1\u0159e a zkontrolujte ov\u011b\u0159en\u00ed v ovl\u00e1dac\u00edm panelu GSC.<\/p>\n<p><strong>Pou\u017eit\u00ed mo\u017enosti zna\u010dky HTML<\/strong><\/p>\n<p>Pokud nem\u00e1te p\u0159\u00edstup k FTP, zkop\u00edrujte k\u00f3d zna\u010dky HTML a p\u0159ejd\u011bte na str\u00e1nku <em>SEO&gt;P\u0159\u00edstrojov\u00e1 deska <\/em>va\u0161eho <a href=\"https:\/\/seo.london\/cs\/jsou-wordpress-stranky-dobre-pro-seo\/\">WordPress<\/a> na m\u00edst\u011b. Vyberte <em>N\u00e1stroje pro webmastery <\/em>a vlo\u017ete k\u00f3d do <em>Konzola Google pro vyhled\u00e1v\u00e1n\u00ed <\/em>pole. Stiskn\u011bte tla\u010d\u00edtko ulo\u017eit zm\u011bny a zkontrolujte u GSC, zda aktualizace prob\u011bhla spr\u00e1vn\u011b.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"how-to-integrate-google-search-console-with-google-analytics\"><\/span>Jak integrovat slu\u017ebu Google Search Console se slu\u017ebou Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Slu\u017eba Google Analytics poskytuje mno\u017estv\u00ed informac\u00ed, kter\u00e9 se trochu li\u0161\u00ed od informac\u00ed z Google Search Console. Chcete-li z obou sad dat vyt\u011b\u017eit co nejv\u00edce, m\u016f\u017eete je propojit, co\u017e v\u00e1m poskytne je\u0161t\u011b hodnotn\u011bj\u0161\u00ed p\u0159ehledy.<\/p>\n<p>Od t\u00e9to chv\u00edle m\u00e1te p\u0159\u00edstup ke sv\u00fdm informac\u00edm o GSC v n\u00e1stroji Google Analytics. D\u00edky men\u0161\u00edmu p\u0159eskakov\u00e1n\u00ed mezi syst\u00e9my lze data snadno \u010d\u00edst a analyzovat jejich vzorce a v\u00fdkonnost.<\/p>\n<p>Jejich propojen\u00ed je jednoduch\u00e9.<\/p>\n<ol>\n<li><a href=\"https:\/\/seo.london\/cs\/analyza-souboru-protokolu-a-seo\/\">P\u0159ihl\u00e1sit se<\/a> do va\u0161eho <strong>\u00da\u010det Google Analytics<\/strong><\/li>\n<li>P\u0159ej\u00edt na <strong>Akvizice&gt;Konzole pro vyhled\u00e1v\u00e1n\u00ed<\/strong><\/li>\n<li>Klikn\u011bte na <strong>Nastaven\u00ed sd\u00edlen\u00ed dat konzoly Search Console<\/strong><\/li>\n<li>Zvolte p\u0159\u00edslu\u0161n\u00fd \u00fa\u010det GSC<\/li>\n<\/ol>\n<p>Je to tak snadn\u00e9. V\u0161echna tato data nyn\u00ed m\u016f\u017eete sledovat a zpracov\u00e1vat v jednom jednoduch\u00e9m prostoru.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-does-google-search-console-crawl-do\"><\/span>Co d\u011bl\u00e1 proch\u00e1zen\u00ed konzoly Google Search Console?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>P\u0159i vyhled\u00e1v\u00e1n\u00ed spole\u010dnost Google prohled\u00e1 svou datab\u00e1zi a poskytne v\u00e1m miliony v\u00fdsledk\u016f, kter\u00e9 se vztahuj\u00ed k va\u0161emu dotazu. <a href=\"https:\/\/seo.london\/cs\/co-jsou-meta-klicova-slova\/\">kl\u00ed\u010dov\u00e9 slovo<\/a> fr\u00e1ze.<\/p>\n<p><strong><a href=\"https:\/\/seo.london\/cs\/jaky-je-rozdil-mezi-prochazenim-a-indexovanim-v-seo\/\">Plazen\u00ed<\/a>: <\/strong>Aby Google tyto str\u00e1nky na\u0161el, neust\u00e1le prohled\u00e1v\u00e1 <a href=\"https:\/\/seo.london\/cs\/seo-pro-it-spolecnosti\/\">Internet<\/a> pro nov\u00e9 a aktualizovan\u00e9 str\u00e1nky. Tato \u010d\u00e1st procesu se naz\u00fdv\u00e1 proch\u00e1zen\u00ed.<\/p>\n<p>Nov\u00e9 str\u00e1nky jsou proch\u00e1zeny, pokud je na n\u011b odkazov\u00e1no z jin\u00fdch webov\u00fdch str\u00e1nek nebo pokud jsou ru\u010dn\u011b odesl\u00e1ny spole\u010dnosti Google. Kdy\u017e majitel webu dod\u00e1 <a href=\"https:\/\/seo.london\/cs\/co-je-to-mapa-stranek\/\">mapa str\u00e1nek<\/a>, Google proch\u00e1z\u00ed v\u0161echny tyto str\u00e1nky webu.<\/p>\n<p><strong>Indexov\u00e1n\u00ed:<\/strong> Po objeven\u00ed nov\u00fdch str\u00e1nek Google analyzuje jejich obsah, aby zjistil, \u010deho se web a jeho str\u00e1nky t\u00fdkaj\u00ed. Tyto informace se ukl\u00e1daj\u00ed do indexu Google - rozs\u00e1hl\u00e9 datab\u00e1ze, kter\u00e1 se vytv\u00e1\u0159\u00ed na mnoha po\u010d\u00edta\u010d\u00edch.<\/p>\n<p><strong>Pod\u00e1v\u00e1n\u00ed a hodnocen\u00ed:<\/strong> Kdy\u017e do vyhled\u00e1va\u010de Google zad\u00e1te vyhled\u00e1vac\u00ed dotaz, p\u0159i\u0159ad\u00ed se k n\u011bmu obsah v indexu Google. <strong><em>slou\u017e\u00ed <\/em><\/strong>kter\u00e9 pova\u017euje za nejkvalitn\u011bj\u0161\u00ed str\u00e1nky. Pou\u017e\u00edv\u00e1 slo\u017eit\u00fd syst\u00e9m mnoha \u00fadaj\u016f, aby <strong><em><a href=\"https:\/\/seo.london\/cs\/jak-mohu-zkontrolovat-sve-poradi-seo\/\">hodnost<\/a> <\/em><\/strong>tyto str\u00e1nky.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"google-search-console-crawl-stats-report\"><\/span>Konzola Google pro vyhled\u00e1v\u00e1n\u00ed <em>Statistiky proch\u00e1zen\u00ed <\/em>zpr\u00e1va<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>GSC poskytuje p\u0159ehled Crawl Stats, aby u\u017eivatel\u00e9 v\u011bd\u011bli, jak Google zobrazuje jejich str\u00e1nky.<\/p>\n<p>V\u00fdkyvy v hl\u00e1\u0161en\u00ed nazna\u010duj\u00ed probl\u00e9m, proto\u017ee obecn\u011b by rychlost proch\u00e1zen\u00ed m\u011bla b\u00fdt stabiln\u00ed a m\u011bla by se neust\u00e1le zvy\u0161ovat s r\u016fstem webu.<\/p>\n<p>Rychlost proch\u00e1zen\u00ed se m\u016f\u017ee sn\u00ed\u017eit, pokud p\u0159id\u00e1te nov\u00fd modul. <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-soubor-robots-txt-v-seo\/\">roboti<\/a>.txt, pokud je poru\u0161eno HTML nebo nepodporovan\u00e9 str\u00e1nky, va\u0161e str\u00e1nky reaguj\u00ed pomalu nebo z n\u011bkolika dal\u0161\u00edch d\u016fvod\u016f. Ke skokov\u00e9mu zv\u00fd\u0161en\u00ed rychlosti proch\u00e1zen\u00ed m\u016f\u017ee doj\u00edt, pokud zavedete mnoho nov\u00fdch informac\u00ed.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-google-search-console-2\"><\/span><strong>Co je slu\u017eba Google Search Console?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Vyhled\u00e1vac\u00ed konzola Google je ve Wikipedii definov\u00e1na jako \"<\/strong>webov\u00e1 slu\u017eba spole\u010dnosti Google, kter\u00e1 umo\u017e\u0148uje webmaster\u016fm kontrolovat stav indexace a optimalizovat viditelnost jejich webov\u00fdch str\u00e1nek.\"<\/p>\n<p>Tato slu\u017eba byla do roku 20 zn\u00e1m\u00e1 jako Google Webmaster Tools.<sup>th<\/sup> Kv\u011bten 2015. Novou verzi vyhled\u00e1vac\u00ed konzole Google spustil v lednu 2018. U\u017eivatelsk\u00e9 rozhran\u00ed se v jej\u00edm r\u00e1mci do\u010dkalo n\u011bkolika zm\u011bn.<\/p>\n<p>Tato slu\u017eba nab\u00edzen\u00e1 spole\u010dnost\u00ed Google je zcela zdarma. <a href=\"https:\/\/seo.london\/cs\/kolik-stoji-seo-ve-velke-britanii\/\">n\u00e1klady<\/a> a pom\u00e1h\u00e1 v\u00e1m udr\u017eovat, sledovat a \u0159e\u0161it probl\u00e9my s p\u0159\u00edtomnost\u00ed va\u0161ich webov\u00fdch str\u00e1nek ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed Google.<\/p>\n<p>Aby se va\u0161e webov\u00e9 str\u00e1nky dostaly do t\u011bchto v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed, nemus\u00edte se registrovat do slu\u017eby Search Console, ale pokud tak u\u010din\u00edte, m\u016f\u017eete pochopit, jak se Google d\u00edv\u00e1 na va\u0161e webov\u00e9 str\u00e1nky, a t\u00edm je zlep\u0161it.<\/p>\n<p>Za prv\u00e9, slu\u017eba Google Search Console potvrzuje, \u017ee va\u0161e webov\u00e9 str\u00e1nky lze nal\u00e9zt a proch\u00e1zet v syst\u00e9mu Google. Poskytuje tak\u00e9 mnoho informac\u00ed t\u00fdkaj\u00edc\u00edch se va\u0161ich webov\u00fdch str\u00e1nek. \u0158ekne v\u00e1m, kolik lid\u00ed nav\u0161t\u00edvilo v\u00e1\u0161 web, jak\u00e9 za\u0159\u00edzen\u00ed pou\u017e\u00edvaj\u00ed - mobiln\u00ed nebo stoln\u00ed po\u010d\u00edta\u010d, nejobl\u00edben\u011bj\u0161\u00ed str\u00e1nky na va\u0161em webu a dal\u0161\u00ed informace. Pom\u016f\u017ee v\u00e1m tak\u00e9 naj\u00edt n\u011bkter\u00e9 konkr\u00e9tn\u00ed chyby a pom\u016f\u017ee v\u00e1m je opravit. M\u016f\u017eete jeho prost\u0159ednictv\u00edm tak\u00e9 odeslat mapu webu.<\/p>\n<p>Pom\u00e1h\u00e1 tak\u00e9 p\u0159i odstra\u0148ov\u00e1n\u00ed probl\u00e9m\u016f souvisej\u00edc\u00edch s indexov\u00e1n\u00edm a pokud aktualizujete obsah nebo nahrajete nov\u00fd, m\u016f\u017eete po\u017e\u00e1dat o jeho op\u011btovn\u00e9 indexov\u00e1n\u00ed. Informuje u\u017eivatele o webech, kter\u00e9 odkazuj\u00ed na va\u0161e webov\u00e9 str\u00e1nky, a lze z n\u011bj z\u00edskat mnoho dal\u0161\u00edch informac\u00ed.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-do-i-sign-up-for-google-search-console\"><\/span>Jak se p\u0159ihl\u00e1s\u00edm do slu\u017eby Google Search Console?<strong>&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Slu\u017eba Google Search Console je bezplatn\u00e1 slu\u017eba poskytovan\u00e1 spole\u010dnost\u00ed Google, proto je nutn\u00e9 m\u00edt \u00fa\u010det u spole\u010dnosti Google. Tento krok je nutn\u00fd p\u0159ed zah\u00e1jen\u00edm pr\u00e1ce s konzolou pro vyhled\u00e1v\u00e1n\u00ed.<\/p>\n<p>Za t\u00edmto \u00fa\u010delem:<\/p>\n<ol>\n<li>P\u0159ejd\u011bte na str\u00e1nku s n\u00e1pisem&nbsp;<strong>Google<\/strong>.<\/li>\n<li>Klikn\u011bte na <strong>Vytvo\u0159it \u00fa\u010det<\/strong>.<\/li>\n<li>Nyn\u00ed zde zad\u00e1te sv\u00e9 jm\u00e9no.<\/li>\n<li>Do pole \"U\u017eivatelsk\u00e9 jm\u00e9no\" zadejte po\u017eadovan\u00e9 u\u017eivatelsk\u00e9 jm\u00e9no.<\/li>\n<li>Zadejte heslo a potvr\u010fte je.<\/li>\n<li>Klikn\u011bte na tla\u010d\u00edtko Dal\u0161\u00ed. Voliteln\u011b: P\u0159idejte a ov\u011b\u0159te <a href=\"https:\/\/seo.london\/cs\/mistni-obchodni-hovory\/\">telefon<\/a> \u010d\u00edslo va\u0161eho \u00fa\u010dtu.<\/li>\n<li>Klikn\u011bte na tla\u010d\u00edtko Dal\u0161\u00ed.<\/li>\n<\/ol>\n<p>T\u00edm nastav\u00edte sv\u016fj \u00fa\u010det Google.<\/p>\n<p>Jakmile si nastav\u00edte \u00fa\u010det Google nebo jste ho ji\u017e m\u011bli, doporu\u010dujeme v\u00e1m nejprve nastavit \u00fa\u010det Google Analytics pomoc\u00ed tohoto u\u017eivatelsk\u00e9ho jm\u00e9na a hesla. To by usnadnilo p\u0159id\u00e1n\u00ed slu\u017eby Google Search Console.<\/p>\n<ul>\n<li>P\u0159ej\u00edt na <a href=\"https:\/\/www.google.com\/webmasters\/tools\/home?hl=en\">Konzola Google pro vyhled\u00e1v\u00e1n\u00ed<\/a> a p\u0159ihlaste se tam pomoc\u00ed \u00fadaj\u016f sv\u00e9ho \u00fa\u010dtu Analytic nebo \u00fa\u010dtu Google.<\/li>\n<li>Po p\u0159ihl\u00e1\u0161en\u00ed klikn\u011bte na tla\u010d\u00edtko \"P\u0159idat majetek\".<\/li>\n<li>Zadejte sv\u016fj web <a href=\"https:\/\/seo.london\/cs\/mistni-vyhledavani-bez-fyzicke-adresy\/\">adresa<\/a> a klikn\u011bte na tla\u010d\u00edtko Pokra\u010dovat.<\/li>\n<li>Ne, budete po\u017e\u00e1d\u00e1ni o ov\u011b\u0159en\u00ed, \u017ee se jedn\u00e1 o va\u0161e vlastn\u00ed webov\u00e9 str\u00e1nky. To lze prov\u00e9st jedn\u00edm ze \u010dty\u0159 zp\u016fsob\u016f:\n<ul>\n<li>Nahr\u00e1n\u00ed souboru HTML za p\u0159edpokladu, \u017ee m\u00e1te p\u0159\u00edstup ke ko\u0159en\u016fm sv\u00fdch webov\u00fdch str\u00e1nek.<\/li>\n<li>prost\u0159ednictv\u00edm poskytovatele hostingu, pokud hosting spravujete vy.<\/li>\n<li>Prost\u0159ednictv\u00edm zna\u010dek Google, pokud je pou\u017e\u00edv\u00e1te<\/li>\n<li>Prost\u0159ednictv\u00edm sledovac\u00edho ID slu\u017eby Google Analytics<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Postupujte podle v\u00fd\u0161e uveden\u00fdch jednoduch\u00fdch krok\u016f a budete zaregistrov\u00e1ni do slu\u017eby Google Search Console.<\/p>\n<h2 data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"how-to-use-google-search-console-insights-to-identify-your-websites-top-content\"><\/span>Jak pou\u017e\u00edvat slu\u017ebu Google Search Console Insights k identifikaci nejlep\u0161\u00edho obsahu va\u0161eho webu?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>P\u0159i pou\u017e\u00edv\u00e1n\u00ed slu\u017eby Google Search Console k anal\u00fdze a optimalizaci organick\u00e9ho v\u00fdkonu webu si m\u016f\u017eete v\u0161imnout nov\u00e9 funkce. Ta je zn\u00e1m\u00e1 pod n\u00e1zvem Insights a byla do konzole Search Console p\u0159id\u00e1na v \u010dervnu 2021. Podle spole\u010dnosti Google je tvorba vysoce kvalitn\u00edho obsahu jedn\u00edm z nejefektivn\u011bj\u0161\u00edch zp\u016fsob\u016f, jak mohou webmaste\u0159i rozv\u00edjet sv\u00e9 zna\u010dky a dosahovat sv\u00fdch c\u00edl\u016f. S c\u00edlem pomoci webmaster\u016fm identifikovat jejich webov\u00e9 str\u00e1nky <a href=\"https:\/\/seo.london\/cs\/seo-agentura-v-londyne\/\">top<\/a> obsahu, Google nyn\u00ed nab\u00edz\u00ed slu\u017ebu Search Console Insights.<\/p>\n<h3 data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"overview-of-search-console-insights\"><\/span>P\u0159ehled p\u0159ehled\u016f Search Console Insights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Search Console Insights je funkce anal\u00fdzy obsahu. Pomoc\u00ed n\u00ed m\u016f\u017eete analyzovat, jak dob\u0159e nebo \u0161patn\u011b si vede obsah va\u0161ich webov\u00fdch str\u00e1nek. Spole\u010dnost Google shroma\u017e\u010fuje \u00fadaje o v\u00fdkonu obsahu va\u0161ich webov\u00fdch str\u00e1nek, kter\u00e9 najdete po vstupu do slu\u017eby Search Console Insights. Search Console Insights je bezplatn\u00e1 funkce, kter\u00e1 odhaluje \u00fadaje o v\u00fdkonu souvisej\u00edc\u00ed s obsahem.<\/p>\n<p>N\u011bkter\u00e9 z r\u016fzn\u00fdch typ\u016f \u00fadaj\u016f o v\u00fdkonu zobrazen\u00fdch v n\u00e1stroji Search Console Insights zahrnuj\u00ed:<\/p>\n<ul>\n<li>Pr\u016fm\u011brn\u00e9 organick\u00e9 pozice<\/li>\n<li>Pr\u016fm\u011brn\u00e1 doba zobrazen\u00ed str\u00e1nky<\/li>\n<li>Celkov\u00fd po\u010det zobrazen\u00ed str\u00e1nek<\/li>\n<li>Po\u010det organick\u00fdch kliknut\u00ed<\/li>\n<li>Nej\u010dast\u011bj\u0161\u00ed dotazy na vyhled\u00e1v\u00e1n\u00ed obsahu<\/li>\n<li>Kter\u00e9 \u010d\u00e1sti obsahu jsou trendov\u00e9<\/li>\n<li>Hlavn\u00ed dopravn\u00ed kan\u00e1ly<\/li>\n<li>Nejlep\u0161\u00ed odkazuj\u00edc\u00ed odkazy<\/li>\n<li>Nejobl\u00edben\u011bj\u0161\u00ed \u010d\u00e1sti obsahu za posledn\u00edch 28 dn\u00ed<\/li>\n<\/ul>\n<h3 data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"benefits-of-using-search-console-insights\"><\/span>V\u00fdhody pou\u017e\u00edv\u00e1n\u00ed slu\u017eby Search Console Insights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pro\u010d byste m\u011bli pou\u017e\u00edvat slu\u017ebu Search Console Insights? Nab\u00edz\u00ed hlub\u0161\u00ed vhled do v\u00fdkonnosti obsahu webov\u00fdch str\u00e1nek ne\u017e tradi\u010dn\u00ed funkce Search Console. <a href=\"https:\/\/seo.london\/cs\/vykazovani-vysledku-seo\/\">hl\u00e1\u0161en\u00ed<\/a> vlastnosti. Konzola pro vyhled\u00e1v\u00e1n\u00ed zobrazuje pouze z\u00e1kladn\u00ed \u00fadaje o v\u00fdkonu, jako jsou pr\u016fm\u011brn\u00e9 organick\u00e9 pozice, celkov\u00fd po\u010det kliknut\u00ed a celkov\u00fd po\u010det zobrazen\u00ed. Slu\u017eba Search Console Insights jde hloub\u011bji a odhaluje zapojen\u00ed. <a href=\"https:\/\/seo.london\/cs\/metriky-obsahoveho-marketingu\/\">metriky<\/a> tak\u00e9.<\/p>\n<p>Pomoc\u00ed n\u00e1stroje Search Console Insights m\u016f\u017eete zjistit, kter\u00e9 \u010d\u00e1sti obsahu vyvol\u00e1vaj\u00ed nejv\u011bt\u0161\u00ed zapojen\u00ed. Nap\u0159\u00edklad vysok\u00e1 pr\u016fm\u011brn\u00e1 doba trv\u00e1n\u00ed str\u00e1nky je zn\u00e1mkou toho, \u017ee obsah je zaj\u00edmav\u00fd. N\u00e1v\u0161t\u011bvn\u00edci, kte\u0159\u00ed jsou do obsahu siln\u011b zapojeni, obvykle z\u016fst\u00e1vaj\u00ed na str\u00e1nce d\u00e9le ne\u017e jejich nezapojen\u00ed kolegov\u00e9. Slu\u017eba Search Console Insights v\u00e1m pom\u016f\u017ee identifikovat \u010d\u00e1sti obsahu se siln\u00fdm zapojen\u00edm.<\/p>\n<p>\u00dadaje o v\u00fdkonu zobrazen\u00e9 v n\u00e1stroji Search Console Insights jsou p\u0159ehledn\u011b uspo\u0159\u00e1dan\u00e9. Nepou\u017e\u00edv\u00e1 stejn\u00e9 grafy jako tradi\u010dn\u00ed funkce reportingu konzole Search Console. Search Console Insights sp\u00ed\u0161e pou\u017e\u00edv\u00e1 vizualizovan\u00e9 karty. U karet obsahu se vedle \u00fadaj\u016f o v\u00fdkonu pro p\u0159\u00edslu\u0161nou str\u00e1nku obsahu zobraz\u00ed miniatura. Google automaticky vyt\u00e1hne <a href=\"https:\/\/seo.london\/cs\/google-neindexuje-obrazky\/\">obr\u00e1zky<\/a> z obsahu va\u0161ich webov\u00fdch str\u00e1nek, kter\u00e9 chcete pou\u017e\u00edt v t\u011bchto kart\u00e1ch obsahu.<\/p>\n<p>Slu\u017eba Search Console Insights umo\u017e\u0148uje snadno rozpoznat vysoce v\u00fdkonn\u00e9 \u010d\u00e1sti obsahu. Pokud je n\u011bjak\u00fd obsah v kurzu, zobraz\u00ed se vedle n\u011bj zelen\u011b zbarven\u00fd odznak \"trendov\u00fd\". Pokud m\u00e1 naopak kus obsahu obzvl\u00e1\u0161t\u011b vysokou pr\u016fm\u011brnou dobu trv\u00e1n\u00ed str\u00e1nky, uvid\u00edte vedle n\u011bj zelen\u011b zbarven\u00fd odznak \"high avg. duration\".<\/p>\n<p>Odznaky jsou b\u011b\u017enou sou\u010d\u00e1st\u00ed slu\u017eby Search Console Insights. Google je bude zahrnovat do karet obsahu a dal\u0161\u00edch karet s \u00fadaji o v\u00fdkonu. Pomoc\u00ed t\u011bchto odznak\u016f m\u016f\u017eete snadno <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/klicove-slovo-research-in-seo\/\">rozli\u0161ovat mezi<\/a> nejlep\u0161\u00edho obsahu va\u0161ich webov\u00fdch str\u00e1nek a jejich pod\u0159adn\u00e9ho obsahu. V tradi\u010dn\u00edch funkc\u00edch reportov\u00e1n\u00ed konzole Search Console samoz\u0159ejm\u011b \u017e\u00e1dn\u00e9 odznaky nejsou.<\/p>\n<h3 data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"getting-started-with-search-console-insights\"><\/span>Za\u010d\u00edn\u00e1me s n\u00e1strojem Search Console Insights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ke slu\u017eb\u011b Search Console Insights m\u016f\u017eete p\u0159istupovat n\u011bkolika zp\u016fsoby. Na domovsk\u00e9 str\u00e1nce nebo na str\u00e1nce \"P\u0159ehled\" konzoly Search Console byste m\u011bli vid\u011bt odkaz \"Search Console Insights\". Kliknut\u00edm na tento odkaz se na\u010dte n\u00e1stroj Search Console Insights, kde si m\u016f\u017eete prohl\u00e9dnout \u00fadaje o v\u00fdkonu souvisej\u00edc\u00ed s obsahem.<\/p>\n<p>P\u0159\u00edpadn\u011b m\u016f\u017eete z\u00edskat p\u0159\u00edstup ke slu\u017eb\u011b Search Console Insights p\u0159\u00edmo na adrese search.google.com\/search-console\/insights. Pokud jste p\u0159ihl\u00e1\u0161eni ke sv\u00e9mu \u00fa\u010dtu Google - stejn\u00e9mu \u00fa\u010dtu, kter\u00fd jste pou\u017eili k nastaven\u00ed slu\u017eby Search Console - m\u011bla by se slu\u017eba Search Console Insights na\u010d\u00edst a z\u00e1rove\u0148 zobrazit \u00fadaje o v\u00fdkonu obsahu va\u0161eho webu.<\/p>\n<p>O\u010dek\u00e1v\u00e1 se, \u017ee spole\u010dnost Google v bl\u00edzk\u00e9 budoucnosti nab\u00eddne t\u0159et\u00ed zp\u016fsob p\u0159\u00edstupu do slu\u017eby Search Console Insights. <a href=\"https:\/\/seo.london\/cs\/trendy-seo\/\">budoucnost<\/a>. Podle spole\u010dnosti Google bude ofici\u00e1ln\u00ed mobiln\u00ed aplikace Google brzy podporovat slu\u017ebu Search Console Insights. Jakmile bude tato funkce zavedena, budete m\u00edt p\u0159\u00edstup ke slu\u017eb\u011b Search Console Insights tak, \u017ee spust\u00edte mobiln\u00ed aplikaci Google a v nab\u00eddce sv\u00e9ho \u00fa\u010dtu vyberete mo\u017enost \"Search Console Insights\". Spole\u010dnost Google pracuje na aktualizaci mobiln\u00ed aplikace Google pro Android i iOS tak, aby podporovala slu\u017ebu Search Console Insights.<\/p>\n<p>Slu\u017eba Search Console Insights se neomezuje pouze na jeden web. Pokud m\u00e1te v \u00fa\u010dtu slu\u017eby Search Console p\u0159id\u00e1no v\u00edce webov\u00fdch str\u00e1nek, m\u016f\u017eete vyu\u017e\u00edt funkce Insights pro hlavn\u00ed obsah ka\u017ed\u00e9ho webu. Search Console Insights m\u00e1 v horn\u00ed \u010d\u00e1sti rozbalovac\u00ed nab\u00eddku. Chcete-li p\u0159epnout na jin\u00fd web, klikn\u011bte na tuto rozbalovac\u00ed nab\u00eddku a vyberte po\u017eadovan\u00fd web. Pokud jste web ov\u011b\u0159ili a p\u0159idali do slu\u017eby Search Console, m\u011bli byste jej vid\u011bt v t\u00e9to nab\u00eddce.<\/p>\n<p>M\u011bjte na pam\u011bti, \u017ee slu\u017eba Search Console Insights nezobrazuje \u00fadaje o v\u00fdkonu souvisej\u00edc\u00ed s obsahem okam\u017eit\u011b. Pokud jste sv\u016fj web do konzoly Search Console pr\u00e1v\u011b p\u0159idali, budete si mo\u017en\u00e1 muset n\u011bkolik dn\u00ed po\u010dkat.<\/p>\n<h3 data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"link-your-search-console-and-analytics-accounts-together\"><\/span>Propojen\u00ed \u00fa\u010dt\u016f konzoly Search Console a Analytics dohromady<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Chcete-li pln\u011b vyu\u017e\u00edt funkce Search Console Insights, m\u011bli byste sv\u016fj \u00fa\u010det Search Console propojit s \u00fa\u010dtem Google Analytics. I kdy\u017e m\u016f\u017eete m\u00edt p\u0159\u00edstup ke slu\u017eb\u011b Search Console Insights bez pou\u017eit\u00ed slu\u017eby Google Analytics, nenab\u00eddne v\u00e1m stejn\u00fd kompletn\u00ed z\u00e1\u017eitek. Slu\u017eba Search Console Insights nab\u00eddne sp\u00ed\u0161e omezen\u011bj\u0161\u00ed zku\u0161enosti, kter\u00e9 se skl\u00e1daj\u00ed z men\u0161\u00edho mno\u017estv\u00ed \u00fadaj\u016f o v\u00fdkonu. Propojen\u00edm \u00fa\u010dt\u016f z\u00edsk\u00e1te kompletn\u00ed zku\u0161enost s hlub\u0161\u00edmi informacemi o v\u00fdkonu souvisej\u00edc\u00edm s obsahem.<\/p>\n<p>Slu\u017eba Google Analytics je zodpov\u011bdn\u00e1 za sledov\u00e1n\u00ed metrik zapojen\u00ed, jako je pr\u016fm\u011brn\u00fd \u010das. <a href=\"https:\/\/seo.london\/cs\/proc-je-dulezity-on-page-seo\/\">na stran\u011b<\/a> a celkov\u00fd po\u010det zobrazen\u00ed str\u00e1nek. Oproti tomu slu\u017eba Search Console sleduje metriky organick\u00e9ho hodnocen\u00ed, jako jsou pr\u016fm\u011brn\u00e9 organick\u00e9 pozice a nejlep\u0161\u00ed vyhled\u00e1vac\u00ed dotazy. Pokud \u00fa\u010det Search Console nepropoj\u00edte s \u00fa\u010dtem Google Analytics, neuvid\u00edte v n\u00e1stroji Search Console Insights \u00fadaje o zapojen\u00ed; uvid\u00edte v n\u011bm pouze \u00fadaje o organick\u00e9m po\u0159ad\u00ed.<\/p>\n<p>\u00da\u010dty Search Console a Google Analytics m\u016f\u017eete propojit prost\u0159ednictv\u00edm sd\u00edlen\u00ed vlastnost\u00ed. Ob\u011b slu\u017eby ozna\u010duj\u00ed webov\u00e9 str\u00e1nky jako vlastnosti. Vlastnosti v \u00fa\u010dtech Google Analytics m\u016f\u017eete sd\u00edlet s \u00fa\u010dtem Search Console. Sd\u00edlen\u00edm vlastnosti webu mezi t\u011bmito dv\u011bma \u00fa\u010dty se v Search Console Insights zobraz\u00ed \u00fadaje o zapojen\u00ed shrom\u00e1\u017ed\u011bn\u00e9 z Google Analytics. Dal\u0161\u00ed informace o sd\u00edlen\u00ed vlastnost\u00ed najdete na adrese support.google.com\/analytics\/answer\/1308621?hl=en.<\/p>\n<p>Spole\u010dnost Google neust\u00e1le zlep\u0161uje slu\u017eby, kter\u00e9 nab\u00edz\u00ed spr\u00e1vc\u016fm webov\u00fdch str\u00e1nek. Jedn\u00edm z nejnov\u011bj\u0161\u00edch vylep\u0161en\u00ed slu\u017eby Search Console je funkce zn\u00e1m\u00e1 jako Insights. Pomoc\u00ed n\u00ed m\u016f\u017eete zjistit, kter\u00fd obsah va\u0161eho webu je nejv\u00fdkonn\u011bj\u0161\u00ed. Search Console Insights je analytick\u00e1 funkce, kter\u00e1 se zab\u00fdv\u00e1 v\u00fdkonnost\u00ed obsahu webov\u00fdch str\u00e1nek.<\/p>","protected":false},"excerpt":{"rendered":"<p>Kdysi d\u00e1vno... Optimalizujte sv\u016fj obsah pomoc\u00ed n\u00e1stroje Search Analytics. Jak, pro\u010d, kde a k \u010demu se pou\u017e\u00edv\u00e1 slu\u017eba Google Search Console?<\/p>","protected":false},"author":6,"featured_media":11550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-11549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Google Search Console? Why and How To Use? - SEO.London<\/title>\n<meta name=\"description\" content=\"Once upon a time... Optimise your content with Search Analytics. How, why, where and what is Google Search Console used for?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Does a Digital Marketer Do - SEO.London\" \/>\n<meta property=\"og:description\" content=\"Once upon a time... Optimise your content with Search Analytics. How, why, where and what is Google Search Console used for?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-31T21:33:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T11:55:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/08\/Google-Search-Console.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"What Does a Digital Marketer Do - SEO.London\" \/>\n<meta name=\"twitter:description\" content=\"Once upon a time... 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