{"id":11525,"date":"2021-01-31T20:40:49","date_gmt":"2021-01-31T20:40:49","guid":{"rendered":"https:\/\/seolondonstg.wpengine.com\/?p=11525"},"modified":"2022-12-28T18:53:38","modified_gmt":"2022-12-28T18:53:38","slug":"analyza-konkurence-na-webovych-strankach","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/analyza-konkurence-na-webovych-strankach\/","title":{"rendered":"Anal\u00fdza konkuren\u010dn\u00edch webov\u00fdch str\u00e1nek"},"content":{"rendered":"<p>Kdy\u017e p\u0159em\u00fd\u0161l\u00edme o tvorb\u011b webov\u00fdch str\u00e1nek, \u010dasto n\u00e1s nejsnadn\u011bji napadne hlavn\u011b nika. <a href=\"https:\/\/seo.london\/cs\/obsah-marketing-seo-sluzby\/\">obsah<\/a> webov\u00fdch str\u00e1nek, jejich vzhledu a datab\u00e1ze. <a href=\"https:\/\/seo.london\/cs\/sluzby-spravy-seo\/\">\u0159\u00edzen\u00ed<\/a> syst\u00e9m. Budov\u00e1n\u00ed \u00fasp\u011b\u0161n\u00fdch webov\u00fdch str\u00e1nek se v\u0161ak neomezuje pouze na tento rozsah.<\/p>\n<p>V\u00fdb\u011br popul\u00e1rn\u00edho v\u00fdklenku a tvorba vhodn\u00e9ho obsahu pro va\u0161e webov\u00e9 str\u00e1nky jsou sice nesm\u00edrn\u011b d\u016fle\u017eit\u00e9 \u00fakoly, ale je toho mnohem v\u00edc, ne\u017e jen to. <a href=\"https:\/\/seo.london\/cs\/budovani-odkazu-jak-co-delat-donts\/\">co<\/a> na prvn\u00ed pohled, proto\u017ee zajistit \u00fasp\u011bch va\u0161ich webov\u00fdch str\u00e1nek je n\u011bco \u00fapln\u011b jin\u00e9ho.<\/p>\n<p>Co d\u011bl\u00e1 \u00fasp\u011b\u0161nou webovou str\u00e1nku \u00fasp\u011b\u0161nou? Existuje mnoho prvk\u016f, na kter\u00e9 se mus\u00edte zam\u011b\u0159it, pokud chcete m\u00edt <a href=\"https:\/\/seo.london\/cs\/jak-zvysit-navstevnost-svych-webovych-stranek-bez-seo\/\">zv\u00fd\u0161it<\/a> \u00fasp\u011b\u0161nost va\u0161ich webov\u00fdch str\u00e1nek. Mezi nejd\u016fle\u017eit\u011bj\u0161\u00ed prvky pat\u0159\u00ed pou\u017e\u00edv\u00e1n\u00ed relevantn\u00edch kl\u00ed\u010dov\u00fdch slov pro v\u00e1\u0161 obsah, siln\u00fd marketingov\u00fd <a href=\"https:\/\/seo.london\/cs\/londynska-seo-strategie\/\">strategie<\/a> pro va\u0161e str\u00e1nky a <a href=\"https:\/\/seo.london\/cs\/sluzby-propagace-ve-vyhledavacich\/\">propagace<\/a> obsahu va\u0161ich str\u00e1nek na r\u016fzn\u00fdch platform\u00e1ch soci\u00e1ln\u00edch m\u00e9di\u00ed.<\/p>\n<p>Pokud vlo\u017e\u00edte trochu <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/klicove-slovo-research-in-seo\/\">v\u00fdzkum<\/a>, zjist\u00edte, \u017ee t\u00e9m\u011b\u0159 ka\u017ed\u00fd web s vysokou v\u00fdkonnost\u00ed m\u00e1 dob\u0159e definovanou strategii pro v\u0161echny v\u00fd\u0161e uveden\u00e9 prvky a dal\u0161\u00ed. Mezi t\u011bmito weby jsou va\u0161i konkurenti, kte\u0159\u00ed se zab\u00fdvaj\u00ed obsahem podobn\u00fdm tomu va\u0161emu.<\/p>\n<p>Pokud va\u0161e <a href=\"https:\/\/seo.london\/cs\/najmout-si-konzultanta-pro-analyzu-konkurence\/\">konkurent<\/a> webov\u00e9 str\u00e1nky ji\u017e zauj\u00edmaj\u00ed p\u0159edn\u00ed pozice v \u017eeb\u0159\u00ed\u010dku <a href=\"https:\/\/seo.london\/cs\/jak-provadet-pokrocile-vyhledavani-v-googlu\/\">vyhled\u00e1v\u00e1n\u00ed<\/a> jak se ujistit, \u017ee va\u0161e str\u00e1nky p\u0159ekonaj\u00ed ty, kter\u00e9 jsou ji\u017e na str\u00e1nce s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed. <a href=\"https:\/\/seo.london\/cs\/seo-agentura-v-londyne\/\">top<\/a>? V takov\u00e9m p\u0159\u00edpad\u011b je optimalizace pro vyhled\u00e1va\u010de, resp. <a href=\"https:\/\/seo.london\/cs\/\">SEO<\/a> v\u00e1m pom\u016f\u017ee zlep\u0161it pozici va\u0161ich webov\u00fdch str\u00e1nek, tedy pozici v seznamu. <a href=\"https:\/\/seo.london\/cs\/eskortni-seo-sluzby\/\">kter\u00fd<\/a> se va\u0161e webov\u00e9 str\u00e1nky zobraz\u00ed, kdy\u017e n\u011bkdo hled\u00e1 ve vyhled\u00e1va\u010di n\u011bco, co souvis\u00ed s va\u0161\u00edm oborem. Zlep\u0161en\u00ed um\u00edst\u011bn\u00ed va\u0161ich webov\u00fdch str\u00e1nek v SEO v podstat\u011b znamen\u00e1 zlep\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti va\u0161ich webov\u00fdch str\u00e1nek, proto\u017ee \u010d\u00edm v\u00fd\u0161e se va\u0161e webov\u00e9 str\u00e1nky objev\u00ed na str\u00e1nce s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed, t\u00edm v\u011bt\u0161\u00ed \u0161anci maj\u00ed, \u017ee je n\u011bkdo nav\u0161t\u00edv\u00ed.<\/p>\n<p>Existuje mnoho zp\u016fsob\u016f, jak zlep\u0161it hodnocen\u00ed SEO va\u0161ich webov\u00fdch str\u00e1nek. Nap\u0159\u00edklad SEO hodnocen\u00ed va\u0161eho webu se zlep\u0161\u00ed poka\u017ed\u00e9, kdy\u017e \u00fa\u010dinn\u011b pou\u017eijete <a href=\"https:\/\/seo.london\/cs\/nejoblibenejsi-klicova-slova-ve-vyhledavacich\/\">obl\u00edben\u00e1 kl\u00ed\u010dov\u00e1 slova<\/a> v obsahu. P\u0159em\u00fd\u0161leli jste ale n\u011bkdy o tom, jak\u00e1 opat\u0159en\u00ed mohou p\u0159ij\u00edmat va\u0161i konkurenti, aby zlep\u0161ili hodnocen\u00ed sv\u00fdch webov\u00fdch str\u00e1nek? Odpov\u011b\u010f na tuto ot\u00e1zku se skr\u00fdv\u00e1 v anal\u00fdze konkurence webov\u00fdch str\u00e1nek.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"online-competitor-analysis\"><\/span>Online anal\u00fdza konkurence:<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/analyza-konkurence-na-webovych-strankach\/#online-competitor-analysis\" title=\"Online anal\u00fdza konkurence:\">Online anal\u00fdza konkurence:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/analyza-konkurence-na-webovych-strankach\/#competitor-analysis-tools\" title=\"N\u00e1stroje pro anal\u00fdzu konkurence\">N\u00e1stroje pro anal\u00fdzu konkurence<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/analyza-konkurence-na-webovych-strankach\/#strategize-content-research-with-buzzsumo\" title=\"Strategick\u00fd v\u00fdzkum obsahu pomoc\u00ed slu\u017eby Buzzsumo:\">Strategick\u00fd v\u00fdzkum obsahu pomoc\u00ed slu\u017eby Buzzsumo:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/cs\/analyza-konkurence-na-webovych-strankach\/#historical-research\" title=\"Historick\u00fd v\u00fdzkum\">Historick\u00fd v\u00fdzkum<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/cs\/analyza-konkurence-na-webovych-strankach\/#find-trending-keywords-with-spyfu\" title=\"Najd\u011bte trendov\u00e1 kl\u00ed\u010dov\u00e1 slova pomoc\u00ed SpyFu:\">Najd\u011bte trendov\u00e1 kl\u00ed\u010dov\u00e1 slova pomoc\u00ed SpyFu:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/cs\/analyza-konkurence-na-webovych-strankach\/#find-and-analyze-backlinks-with-majestic\" title=\"Vyhled\u00e1v\u00e1n\u00ed a anal\u00fdza zp\u011btn\u00fdch odkaz\u016f pomoc\u00ed Majestic:\">Vyhled\u00e1v\u00e1n\u00ed a anal\u00fdza zp\u011btn\u00fdch odkaz\u016f pomoc\u00ed Majestic:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/cs\/analyza-konkurence-na-webovych-strankach\/#refine-your-marketing-strategy-with-similarweb\" title=\"Zdokonalte svou marketingovou strategii pomoc\u00ed SimilarWebu:\">Zdokonalte svou marketingovou strategii pomoc\u00ed SimilarWebu:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/cs\/analyza-konkurence-na-webovych-strankach\/#keep-an-eye-on-the-traffic-of-your-biggest-competitors-with-alexa\" title=\"Sledujte n\u00e1v\u0161t\u011bvnost sv\u00fdch nejv\u011bt\u0161\u00edch konkurent\u016f pomoc\u00ed slu\u017eby Alexa:\">Sledujte n\u00e1v\u0161t\u011bvnost sv\u00fdch nejv\u011bt\u0161\u00edch konkurent\u016f pomoc\u00ed slu\u017eby Alexa:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/cs\/analyza-konkurence-na-webovych-strankach\/#track-your-competitors-emails-with-owletter\" title=\"Sledov\u00e1n\u00ed e-mail\u016f konkurence pomoc\u00ed aplikace Owletter:\">Sledov\u00e1n\u00ed e-mail\u016f konkurence pomoc\u00ed aplikace Owletter:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/cs\/analyza-konkurence-na-webovych-strankach\/#monitoring-social-media-of-your-competitors-with-sprout-social\" title=\"Monitorov\u00e1n\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed konkurence pomoc\u00ed Sprout Social:\">Monitorov\u00e1n\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed konkurence pomoc\u00ed Sprout Social:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/cs\/analyza-konkurence-na-webovych-strankach\/#know-which-ads-perform-the-best-with-ispionage\" title=\"Zjist\u011bte, kter\u00e9 reklamy maj\u00ed nejlep\u0161\u00ed v\u00fdkon s iSpionage:\">Zjist\u011bte, kter\u00e9 reklamy maj\u00ed nejlep\u0161\u00ed v\u00fdkon s iSpionage:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/cs\/analyza-konkurence-na-webovych-strankach\/#get-alerts-for-every-change-made-to-your-competitors-website-with-kompyte\" title=\"Z\u00edskejte upozorn\u011bn\u00ed na ka\u017edou zm\u011bnu na webov\u00fdch str\u00e1nk\u00e1ch va\u0161eho konkurenta pomoc\u00ed slu\u017eby Kompyte:\">Z\u00edskejte upozorn\u011bn\u00ed na ka\u017edou zm\u011bnu na webov\u00fdch str\u00e1nk\u00e1ch va\u0161eho konkurenta pomoc\u00ed slu\u017eby Kompyte:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/cs\/analyza-konkurence-na-webovych-strankach\/#get-an-overview-of-your-competitors-website-with-semrush-or-ahrefs\" title=\"Z\u00edskejte p\u0159ehled o webov\u00fdch str\u00e1nk\u00e1ch konkurence pomoc\u00ed SEMrush nebo Ahrefs:\">Z\u00edskejte p\u0159ehled o webov\u00fdch str\u00e1nk\u00e1ch konkurence pomoc\u00ed SEMrush nebo Ahrefs:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/seo.london\/cs\/analyza-konkurence-na-webovych-strankach\/#how-to-spy-on-your-competitors-target-keywords\" title=\"Jak sledovat c\u00edlov\u00e1 kl\u00ed\u010dov\u00e1 slova konkurence\">Jak sledovat c\u00edlov\u00e1 kl\u00ed\u010dov\u00e1 slova konkurence<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/seo.london\/cs\/analyza-konkurence-na-webovych-strankach\/#inspect-html-for-meta-keywords\" title=\"Kontrola jazyka HTML na kl\u00ed\u010dov\u00e1 slova\">Kontrola jazyka HTML na kl\u00ed\u010dov\u00e1 slova<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/seo.london\/cs\/analyza-konkurence-na-webovych-strankach\/#inspect-html-for-title-tags\" title=\"Kontrola HTML pro zna\u010dky Title\">Kontrola HTML pro zna\u010dky Title<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/seo.london\/cs\/analyza-konkurence-na-webovych-strankach\/#use-google-ads-keyword-planner\" title=\"Pou\u017eit\u00ed pl\u00e1nova\u010de kl\u00ed\u010dov\u00fdch slov Google Ads\">Pou\u017eit\u00ed pl\u00e1nova\u010de kl\u00ed\u010dov\u00fdch slov Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/seo.london\/cs\/analyza-konkurence-na-webovych-strankach\/#check-search-rankings\" title=\"Zkontrolujte po\u0159ad\u00ed ve vyhled\u00e1v\u00e1n\u00ed\">Zkontrolujte po\u0159ad\u00ed ve vyhled\u00e1v\u00e1n\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/seo.london\/cs\/analyza-konkurence-na-webovych-strankach\/#use-spyfu\" title=\"Pou\u017eijte SpyFu\">Pou\u017eijte SpyFu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/seo.london\/cs\/analyza-konkurence-na-webovych-strankach\/#analyze-anchor-text\" title=\"Anal\u00fdza textu kotvy\">Anal\u00fdza textu kotvy<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong>W<\/strong><strong>co znamen\u00e1 a jak\u00fd je jeho \u00fa\u010del?<\/strong><\/p>\n<p>Anal\u00fdza konkurence je v podstat\u011b proces strategick\u00e9ho \u0159\u00edzen\u00ed pou\u017e\u00edvan\u00fd v marketingu a digit\u00e1ln\u00edm marketingu, kter\u00fd se prov\u00e1d\u00ed identifikac\u00ed konkurent\u016f, a to jak sou\u010dasn\u00fdch, tak potenci\u00e1ln\u00edch, a vyhodnocen\u00edm jejich siln\u00fdch a slab\u00fdch str\u00e1nek. P\u0159esn\u011bji \u0159e\u010deno, online anal\u00fdza konkurence se t\u00fdk\u00e1 pronikav\u00e9ho posouzen\u00ed siln\u00fdch a slab\u00fdch str\u00e1nek va\u0161ich konkurent\u016f s ohledem na siln\u00e9 a slab\u00e9 str\u00e1nky va\u0161ich vlastn\u00edch webov\u00fdch str\u00e1nek, obvykle se prov\u00e1d\u00ed jako zp\u016fsob, jak pochopit va\u0161e <a href=\"https:\/\/seo.london\/cs\/nastroje-pro-analyzu-konkurence\/\">sout\u011b\u017e<\/a> a zlep\u0161it hodnocen\u00ed va\u0161ich webov\u00fdch str\u00e1nek v r\u00e1mci SEO. S proveden\u00edm anal\u00fdzy konkurence je spojeno n\u011bkolik v\u00fdhod. Nejen\u017ee v\u00e1m pom\u016f\u017ee z\u00edskat v\u00fdhodu nad konkurenc\u00ed, proto\u017ee v\u00e1m umo\u017en\u00ed nahl\u00e9dnout do jejich slab\u00fdch str\u00e1nek, ale tak\u00e9 v\u00e1m d\u00e1 p\u0159\u00edle\u017eitost pochopit, co va\u0161emu webu ve srovn\u00e1n\u00ed s ostatn\u00edmi weby chyb\u00ed. Krom\u011b toho v\u00e1m pom\u016f\u017ee upravit strategii, kterou pou\u017e\u00edv\u00e1te pro zlep\u0161en\u00ed um\u00edst\u011bn\u00ed va\u0161ich webov\u00fdch str\u00e1nek v SEO, aby nov\u011b upraven\u00e1 strategie mohla p\u0159in\u00e9st lep\u0161\u00ed v\u00fdsledky.<\/p>\n<p>Ze v\u0161eho, co bylo dosud \u0159e\u010deno, je z\u0159ejm\u00e9, \u017ee d\u016fkladn\u00e9 pozn\u00e1n\u00ed konkurence a vyhodnocen\u00ed jej\u00edch siln\u00fdch a slab\u00fdch str\u00e1nek je velmi d\u016fle\u017eitou sou\u010d\u00e1st\u00ed zlep\u0161ov\u00e1n\u00ed SEO. Ale jak to vlastn\u011b ud\u011blat <a href=\"https:\/\/seo.london\/cs\/nastroje-pro-kontrolu-navstevnosti-webovych-stranek-konkurence\/\">konkuren\u010dn\u00ed webov\u00e9 str\u00e1nky<\/a> anal\u00fdzu?<\/p>\n<p>Z\u00e1kladn\u00ed kroky pro proveden\u00ed online anal\u00fdzy konkurence zahrnuj\u00ed:<\/p>\n<ol>\n<li>Zjist\u011bte, kdo jsou vlastn\u011b va\u0161i konkurenti.<\/li>\n<li>Shroma\u017e\u010fov\u00e1n\u00ed informac\u00ed o siln\u00fdch a slab\u00fdch str\u00e1nk\u00e1ch, p\u0159\u00edle\u017eitostech a hrozb\u00e1ch va\u0161ich konkurent\u016f, tj. proveden\u00ed SWOT anal\u00fdzy va\u0161ich konkurent\u016f.<\/li>\n<li>Srovn\u00e1n\u00ed siln\u00fdch a slab\u00fdch str\u00e1nek s konkurenc\u00ed na z\u00e1klad\u011b anal\u00fdzy SWOT.<\/li>\n<li>Vyu\u017eit\u00ed z\u00edskan\u00fdch z\u00e1v\u011br\u016f ve sv\u016fj prosp\u011bch a zlep\u0161en\u00ed sv\u00e9 <a href=\"https:\/\/seo.london\/cs\/jak-zvysit-navstevnost-webovych-stranek-prostrednictvim-seo\/\">n\u00e1v\u0161t\u011bvnost webov\u00fdch str\u00e1nek<\/a> a SEO.<\/li>\n<\/ol>\n<p>A\u010dkoli to zn\u00ed jednodu\u0161e, ve skute\u010dnosti m\u016f\u017ee b\u00fdt manu\u00e1ln\u00ed pr\u016fzkum online konkurence slo\u017eit\u00fd \u00fakol, zejm\u00e9na pokud netu\u0161\u00edte, kde a jak za\u010d\u00edt. Nen\u00ed se v\u0161ak \u010deho ob\u00e1vat, proto\u017ee existuje spousta konkuren\u010dn\u00edch web\u016f. <a href=\"https:\/\/seo.london\/cs\/proc-se-moje-firma-nezobrazuje-na-mapach-google\/\">podnik\u00e1n\u00ed<\/a> dostupn\u00e9 n\u00e1stroje, kter\u00e9 v\u00e1m pomohou za\u010d\u00edt s konkuren\u010dn\u00edmi str\u00e1nkami. <a href=\"https:\/\/seo.london\/cs\/jak-zlepsit-vyhledavani-pomoci-google-analytics\/\">analytika<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"competitor-analysis-tools\"><\/span>N\u00e1stroje pro anal\u00fdzu konkurence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>...a pro\u010d je pou\u017e\u00edvat?<\/strong><\/p>\n<p>N\u00e1stroje pro v\u00fdzkum konkurence jsou v podstat\u011b marketingov\u00e9 pom\u016fcky, kter\u00e9 v\u00e1m usnadn\u00ed v\u00fdzkum konkurence na webov\u00fdch str\u00e1nk\u00e1ch. Marketingov\u00fdch n\u00e1stroj\u016f pro anal\u00fdzu konkurence existuje cel\u00e1 \u0159ada, ale rozhodov\u00e1n\u00ed, zda je pou\u017e\u00edt, nebo ne, m\u016f\u017ee b\u00fdt matouc\u00ed. I kdybyste se rozhodli je pou\u017e\u00edt, vybrat, kter\u00e9 z nich pou\u017e\u00edt, je \u00fapln\u011b jin\u00fd \u00fakol. Proto v\u00e1m v\u010detn\u011b n\u011bkter\u00fdch nejobl\u00edben\u011bj\u0161\u00edch n\u00e1stroj\u016f pro anal\u00fdzu konkurence p\u0159in\u00e1\u0161\u00edme 10 d\u016fvod\u016f, pro\u010d je pou\u017e\u00edv\u00e1n\u00ed n\u00e1stroj\u016f pro anal\u00fdzu konkurence ke zlep\u0161en\u00ed SEO tou spr\u00e1vnou cestou:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"strategize-content-research-with-buzzsumo\"><\/span>Strategick\u00fd v\u00fdzkum obsahu pomoc\u00ed slu\u017eby Buzzsumo:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Aktu\u00e1ln\u00ed a relevantn\u00ed obsah je z\u00e1kladn\u00ed, ale stejn\u011b d\u016fle\u017eitou sou\u010d\u00e1st\u00ed \u00fasp\u011b\u0161n\u00fdch webov\u00fdch str\u00e1nek. Je snadn\u00e9 zajistit, aby obsah va\u0161eho webu odpov\u00eddal va\u0161emu v\u00fdklenku, ale jak poznat, jak\u00fd obsah aktu\u00e1ln\u011b funguje na publikum? Buzzsumo je jedn\u00edm z nejlep\u0161\u00edch n\u00e1stroj\u016f pro v\u00fdzkum konkurence, pokud jde o spr\u00e1vu obsahu. Jako jeden z nejobl\u00edben\u011bj\u0161\u00edch <a href=\"https:\/\/seo.london\/cs\/software-pro-seo-zdarma\/\">zdarma<\/a> online n\u00e1stroje pro anal\u00fdzu konkurence pro pr\u016fzkum obsahu, umo\u017e\u0148uje zadat kl\u00ed\u010dov\u00e1 slova nebo URL va\u0161eho konkurenta a odhalit jeho nejl\u00e9pe hodnocen\u00fd obsah na z\u00e1klad\u011b. <a href=\"https:\/\/seo.london\/cs\/vykreslovani-na-strane-serveru-vs-na-strane-klienta\/\">klient<\/a> reakce, celkov\u00e9 zapojen\u00ed, zapojen\u00ed v soci\u00e1ln\u00edch m\u00e9di\u00edch, sd\u00edlen\u00ed v soci\u00e1ln\u00edch m\u00e9di\u00edch atd. D\u00edky tomu je vyhled\u00e1v\u00e1n\u00ed trendov\u00e9ho obsahu mnohem snaz\u0161\u00ed a z\u00e1rove\u0148 z\u00edsk\u00e1te jasn\u00fd p\u0159ehled o tom, jak\u00fd typ obsahu je dob\u0159e p\u0159ij\u00edm\u00e1n klientelou va\u0161eho konkurenta a jak\u00fd obsah si nevede p\u0159\u00edli\u0161 dob\u0159e. A\u010dkoli je to v\u0161e k dispozici zdarma, Buzzsumo nab\u00edz\u00ed i pr\u00e9miov\u00e9 pl\u00e1ny s dal\u0161\u00edmi funkcemi pro \u010dleny, kte\u0159\u00ed jsou ochotni za n\u011b zaplatit.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"historical-research\"><\/span>Historick\u00fd v\u00fdzkum<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>P\u0159edpokl\u00e1dejme, \u017ee p\u0159ed vytvo\u0159en\u00edm projektu nebo vytvo\u0159en\u00edm strategie pro zv\u00fd\u0161en\u00ed viditelnosti ve vyhled\u00e1v\u00e1n\u00ed zkoum\u00e1te ur\u010dit\u00fd v\u00fdklenek. V takov\u00e9m p\u0159\u00edpad\u011b je anal\u00fdza konkurence s 360stup\u0148ov\u00fdm pohledem nutnost\u00ed.<br \/>\nJakmile se rozhodnete pro sv\u00e9 hlavn\u00ed konkurenty, analyzujte konkr\u00e9tn\u00ed konkuren\u010dn\u00ed <a href=\"https:\/\/seo.london\/cs\/vyhody-a-nevyhody-domeny-presne-shody\/\">dom\u00e9na<\/a> pro v\u0161echny kl\u00ed\u010dov\u00e9 parametry pomoc\u00ed n\u00e1stroje SE Ranking Competitive Research. Z\u00edsk\u00e1te komplexn\u00ed seznam sv\u00fdch konkurent\u016f v organick\u00e9m i placen\u00e9m vyhled\u00e1v\u00e1n\u00ed,&nbsp;<a href=\"https:\/\/seranking.com\/competitor-traffic-research.html\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/seranking.com\/competitor-traffic-research.html&amp;source=gmail&amp;ust=1627677177215000&amp;usg=AFQjCNGAtiQRE8szLRwrcUw6_1lnzu-g9w\">naj\u00edt kl\u00ed\u010dov\u00e1 slova konkurence<\/a>&nbsp;a po\u0159ad\u00ed, porovn\u00e1n\u00ed s\u00e9mantiky a funkce SERP. Pomoc\u00ed historick\u00fdch dat z\u00edsk\u00e1te v\u00edce informac\u00ed o n\u00e1v\u0161t\u011bvnosti webov\u00fdch str\u00e1nek va\u0161ich konkurent\u016f, c\u00edlov\u00fdch kl\u00ed\u010dov\u00fdch slovech, obl\u00edben\u00fdch str\u00e1nk\u00e1ch a spoust\u011b dal\u0161\u00edch informac\u00ed. <a href=\"https:\/\/seo.london\/cs\/metriky-obsahoveho-marketingu\/\">metriky<\/a>. Od \u00fanora 2020 m\u016f\u017eete vyu\u017e\u00edvat ve\u0161ker\u00e1 data o libovoln\u00e9 dom\u00e9n\u011b v Competitive Research.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"find-trending-keywords-with-spyfu\"><\/span>Najd\u011bte trendov\u00e1 kl\u00ed\u010dov\u00e1 slova pomoc\u00ed SpyFu:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V\u00fdznam pou\u017e\u00edv\u00e1n\u00ed nejlep\u0161\u00edch kl\u00ed\u010dov\u00fdch slov pro zlep\u0161en\u00ed SEO by m\u011bl pochopit ka\u017ed\u00fd tv\u016frce online obsahu. Pou\u017eit\u00ed relevantn\u00edch kl\u00ed\u010dov\u00fdch slov pro v\u00e1\u0161 obsah m\u016f\u017ee zn\u00edt jako jednoduch\u00e1 pr\u00e1ce, ale skute\u010dn\u00e9 nalezen\u00ed kl\u00ed\u010dov\u00fdch slov, kter\u00e1 maj\u00ed \u0161anci zlep\u0161it n\u00e1v\u0161t\u011bvnost va\u0161ich webov\u00fdch str\u00e1nek, m\u016f\u017ee b\u00fdt bez spr\u00e1vn\u00e9ho n\u00e1stroje pro anal\u00fdzu konkurence webov\u00fdch str\u00e1nek pom\u011brn\u011b slo\u017eit\u00e9. N\u00e1stroj SpyFu, kter\u00fd je k dispozici zdarma, v\u00e1m po zad\u00e1n\u00ed dom\u00e9ny va\u0161eho konkurenta najde v Googlu kl\u00ed\u010dov\u00e1 slova, na kter\u00e1 se va\u0161i konkurenti nejv\u00edce zam\u011b\u0159uj\u00ed. Poskytne v\u00e1m tak\u00e9 jejich um\u00edst\u011bn\u00ed reklamy, sleduje zm\u011bny proveden\u00e9 v jejich kampani AdWords a mimo jin\u00e9 v\u00e1m doporu\u010d\u00ed vyzkou\u0161en\u00e1 a ne\u00fasp\u011b\u0161n\u00e1 kl\u00ed\u010dov\u00e1 slova, kter\u00fdm byste se m\u011bli vyhnout. Celkov\u011b se jedn\u00e1 o jeden z nejlep\u0161\u00edch marketingov\u00fdch n\u00e1stroj\u016f pro anal\u00fdzu konkurence.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"find-and-analyze-backlinks-with-majestic\"><\/span>Vyhled\u00e1v\u00e1n\u00ed a anal\u00fdza zp\u011btn\u00fdch odkaz\u016f pomoc\u00ed Majestic:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Poka\u017ed\u00e9, kdy\u017e webov\u00e1 str\u00e1nka odkazuje na jinou webovou str\u00e1nku, vznik\u00e1 zp\u011btn\u00fd odkaz. Je z\u0159ejm\u00e9, \u017ee zp\u011btn\u00e9 odkazy mohou m\u00edt siln\u00fd vliv na zlep\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti webov\u00fdch str\u00e1nek a SEO. Zp\u011btn\u00e9 odkazy va\u0161ich konkurent\u016f obsahuj\u00ed mnoho u\u017eite\u010dn\u00fdch informac\u00ed. Majestic, jeden z nejlep\u0161\u00edch n\u00e1stroj\u016f pro anal\u00fdzu konkurence, kter\u00fd se zam\u011b\u0159uje p\u0159edev\u0161\u00edm na zp\u011btn\u00e9 odkazy, v\u00e1m s pomoc\u00ed dom\u00e9ny va\u0161eho konkurenta poskytne podrobn\u00e9 informace o zp\u011btn\u00fdch odkazech va\u0161eho konkurenta, jejich u\u017eite\u010dnosti a spolehlivosti. Zat\u00edmco bezplatn\u00e1 verze poskytuje z\u00e1kladn\u00ed p\u0159edstavu o tom, jak funguje, na z\u00e1klad\u011b va\u0161ich pot\u0159eb m\u016f\u017ee b\u00fdt Majestic je\u0161t\u011b v\u00edce <a href=\"https:\/\/seo.london\/cs\/aktualizace-uzitecneho-obsahu\/\">u\u017eite\u010dn\u00e9<\/a> pro anal\u00fdzu zp\u011btn\u00fdch odkaz\u016f s pr\u00e9miov\u00fdmi pl\u00e1ny, kter\u00e9 nab\u00edz\u00ed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"refine-your-marketing-strategy-with-similarweb\"><\/span>Zdokonalte svou marketingovou strategii pomoc\u00ed SimilarWebu:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pokud chcete, aby obsah va\u0161ich webov\u00fdch str\u00e1nek zv\u00fd\u0161il n\u00e1v\u0161t\u011bvnost, je velmi d\u016fle\u017eit\u00e9 porozum\u011bt zp\u016fsob\u016fm, jak\u00fdmi se pohybuj\u00ed va\u0161i konkurenti a jejich z\u00e1kazn\u00edci. Mezi mnoha n\u00e1stroji pro anal\u00fdzu konkurence je SimilarWeb jedn\u00edm z nejpou\u017e\u00edvan\u011bj\u0161\u00edch n\u00e1stroj\u016f pro tento \u00fa\u010del. Krom\u011b odhalen\u00ed analytick\u00fdch a online marketingov\u00fdch strategi\u00ed va\u0161ich konkurent\u016f v\u00e1m tento n\u00e1stroj tak\u00e9 pom\u016f\u017ee naj\u00edt cenn\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edky nebo partnery, identifikovat nadch\u00e1zej\u00edc\u00ed <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-google-trend-k-vyhledavani-klicovych-slov\/\">trendy<\/a>, potenci\u00e1ln\u00ed konkurenti a <a href=\"https:\/\/seo.london\/cs\/jak-najit-mistni-seo-klienty-bez-studeneho-volani\/\">klienti<\/a>, stejn\u011b jako porozum\u011bt sv\u00fdm z\u00e1kazn\u00edk\u016fm. SimilarWeb nab\u00edz\u00ed omezenou verzi pro prov\u00e1d\u011bn\u00ed anal\u00fdzy konkurence zdarma, ale m\u00e1 tak\u00e9 pr\u00e9miov\u00e9 pl\u00e1ny pro podrobn\u011bj\u0161\u00ed v\u00fdzkum.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"keep-an-eye-on-the-traffic-of-your-biggest-competitors-with-alexa\"><\/span>Sledujte n\u00e1v\u0161t\u011bvnost sv\u00fdch nejv\u011bt\u0161\u00edch konkurent\u016f pomoc\u00ed slu\u017eby Alexa:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Chcete v\u011bd\u011bt, jak si va\u0161e str\u00e1nky vedou s ohledem na <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/jak-monitorovat-vykon\/\">v\u00fdkon<\/a> str\u00e1nek va\u0161ich nejv\u011bt\u0161\u00edch konkurent\u016f? U\u017e nemus\u00edte hledat d\u00e1l. Pomoc\u00ed konkuren\u010dn\u00ed srovn\u00e1vac\u00ed strategie Amazon Alexa m\u016f\u017eete snadno zjistit, jak\u00e1 je n\u00e1v\u0161t\u011bvnost va\u0161ich webov\u00fdch str\u00e1nek ve srovn\u00e1n\u00ed s n\u00e1v\u0161t\u011bvnost\u00ed va\u0161ich nejv\u011bt\u0161\u00edch konkurent\u016f, a tak\u00e9 analyzovat statistiky n\u00e1v\u0161t\u011bvnosti va\u0161ich str\u00e1nek. Alexa tak\u00e9 nab\u00edz\u00ed doporu\u010den\u00ed kl\u00ed\u010dov\u00fdch slov pro SEO a p\u0159ehled o tom, co by va\u0161e potenci\u00e1ln\u00ed klientela mohla od va\u0161ich str\u00e1nek cht\u00edt. P\u0159esto\u017ee je Alexa pr\u00e9miov\u00fd n\u00e1stroj, m\u016f\u017eete z\u00edskat 7denn\u00ed bezplatnou zku\u0161ebn\u00ed verzi, abyste z\u00edskali p\u0159edstavu o tom, co nab\u00edz\u00ed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"track-your-competitors-emails-with-owletter\"><\/span>Sledov\u00e1n\u00ed e-mail\u016f konkurence pomoc\u00ed aplikace Owletter:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Udr\u017eov\u00e1n\u00ed <a href=\"https:\/\/seo.london\/cs\/jak-sledovat-poradi-klicovych-slov\/\">tra\u0165<\/a> e-mail\u016f va\u0161ich konkurent\u016f je prosp\u011b\u0161n\u00fd z mnoha d\u016fvod\u016f, p\u0159edev\u0161\u00edm pro pochopen\u00ed jejich chov\u00e1n\u00ed. <a href=\"https:\/\/seo.london\/cs\/sluzby-totality\/\">e-mail<\/a> marketingovou strategii. Proto\u017ee nen\u00ed prakticky vhodn\u00e9 odeb\u00edrat mailing listy v\u0161ech va\u0161ich konkurent\u016f a sledovat ka\u017ed\u00fd jejich e-mail, je Owletter jedn\u00edm z nejlep\u0161\u00edch n\u00e1stroj\u016f pro anal\u00fdzu konkurence, kter\u00fd je navr\u017een speci\u00e1ln\u011b k tomu, aby to d\u011blal za v\u00e1s. Owletter udr\u017euje z\u00e1znamy o e-mailech va\u0161ich konkurent\u016f, \u010d\u00edm\u017e v\u00e1m umo\u017en\u00ed snadno pochopit jejich e-mailovou marketingovou strategii a analyzovat jejich v\u00fdkonnost a vyu\u017e\u00edt z\u00e1v\u011bry ke zlep\u0161en\u00ed SEO va\u0161eho webu. Owletter nab\u00edz\u00ed n\u011bkolik pr\u00e9miov\u00fdch pl\u00e1n\u016f, kter\u00e9 vyhovuj\u00ed va\u0161im pot\u0159eb\u00e1m, v\u010detn\u011b bezplatn\u00e9ho zku\u0161ebn\u00edho obdob\u00ed pro ka\u017ed\u00fd pl\u00e1n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"monitoring-social-media-of-your-competitors-with-sprout-social\"><\/span>Monitorov\u00e1n\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed konkurence pomoc\u00ed Sprout Social:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V dne\u0161n\u00ed dob\u011b jsou soci\u00e1ln\u00ed m\u00e9dia bezesporu velmi d\u016fle\u017eit\u00fdm zdrojem n\u00e1v\u0161t\u011bvnosti webov\u00fdch str\u00e1nek. Sledov\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f, zpr\u00e1v a celkov\u00e9ho zapojen\u00ed konkurence na soci\u00e1ln\u00edch s\u00edt\u00edch v\u00e1m m\u016f\u017ee poskytnout cenn\u00e9 informace o zlep\u0161en\u00ed v\u00fdkonnosti va\u0161ich webov\u00fdch str\u00e1nek. Sprout Social v\u00e1m to usnadn\u00ed t\u00edm, \u017ee v\u00e1m poskytne podrobn\u00e9 zpr\u00e1vy o obsahu a v\u00fdkonu va\u0161ich konkurent\u016f na soci\u00e1ln\u00edch m\u00e9di\u00edch, co\u017e z n\u011bj \u010din\u00ed jeden z nejlep\u0161\u00edch n\u00e1stroj\u016f pro v\u00fdzkum konkurence v oblasti v\u00fdzkumu soci\u00e1ln\u00edch m\u00e9di\u00ed. Sprout Social nab\u00edz\u00ed tak\u00e9 bezplatn\u00e9 zku\u0161ebn\u00ed obdob\u00ed, abyste si mohli prohl\u00e9dnout jeho funkce, ne\u017e se rozhodnete pro placen\u00fd pl\u00e1n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"know-which-ads-perform-the-best-with-ispionage\"><\/span>Zjist\u011bte, kter\u00e9 reklamy maj\u00ed nejlep\u0161\u00ed v\u00fdkon s iSpionage:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pokud chcete v\u011bd\u011bt, kte\u0159\u00ed z va\u0161ich konkurent\u016f dosahuj\u00ed nejlep\u0161\u00edch v\u00fdsledk\u016f v oblasti PPC (pay-per-click), z\u00edskejte p\u0159ehled o jejich v\u00fdkonnosti. <a href=\"https:\/\/seo.london\/cs\/jak-delat-seo-s-rozpoctem-pro-stranky-s-obsahem\/\">rozpo\u010det<\/a> a z\u00edskat jejich seznamy kl\u00ed\u010dov\u00fdch slov PPC, pak je pro v\u00e1s iSpionage jedn\u00edm z nejlep\u0161\u00edch n\u00e1stroj\u016f pro pr\u016fzkum konkurence. iSpionage v\u00e1m poskytne v\u0161echny tyto \u00fadaje v hodnot\u011b n\u011bkolika let, \u010d\u00edm\u017e v\u00e1m poskytne jasnou p\u0159edstavu o nejv\u00fdkonn\u011bj\u0161\u00edch strategi\u00edch PPC. Tento n\u00e1stroj pro anal\u00fdzu konkurence nab\u00edz\u00ed krom\u011b pr\u00e9miov\u00fdch pl\u00e1n\u016f i omezen\u00e9 funkce zdarma.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"get-alerts-for-every-change-made-to-your-competitors-website-with-kompyte\"><\/span>Z\u00edskejte upozorn\u011bn\u00ed na ka\u017edou zm\u011bnu na webov\u00fdch str\u00e1nk\u00e1ch va\u0161eho konkurenta pomoc\u00ed slu\u017eby Kompyte:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ru\u010dn\u00ed sledov\u00e1n\u00ed ka\u017ed\u00e9 drobn\u00e9 zm\u011bny, kterou v\u00e1\u0161 konkurent provede, m\u016f\u017ee b\u00fdt velmi \u010dasov\u011b n\u00e1ro\u010dn\u00e9 a nepraktick\u00e9. Kompyte v\u00e1m pom\u016f\u017ee s t\u00edmto probl\u00e9mem bojovat t\u00edm, \u017ee za v\u00e1s bude sledovat str\u00e1nky a soci\u00e1ln\u00ed m\u00e9dia va\u0161ich konkurent\u016f. Kdykoli v\u00e1\u0161 konkurent provede zm\u011bnu na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch nebo ve sv\u00e9 digit\u00e1ln\u00ed kampani, Kompyte <a href=\"https:\/\/seo.london\/cs\/upozorneni-google-seo\/\">upozorn\u011bn\u00ed<\/a> v\u00e1s. Stejn\u011b jako v\u011bt\u0161ina n\u00e1stroj\u016f nab\u00edz\u00ed i Kompyte ke sv\u00fdm pr\u00e9miov\u00fdm pl\u00e1n\u016fm zku\u0161ebn\u00ed obdob\u00ed zdarma.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"get-an-overview-of-your-competitors-website-with-semrush-or-ahrefs\"><\/span>Z\u00edskejte p\u0159ehled o webov\u00fdch str\u00e1nk\u00e1ch konkurence pomoc\u00ed SEMrush nebo Ahrefs:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEMrush a Ahrefs jsou dva z nejlep\u0161\u00edch n\u00e1stroj\u016f pro anal\u00fdzu konkurence typu \"v\u0161e v jednom\". Tyto n\u00e1stroje nab\u00edzej\u00ed \u0161irokou \u0161k\u00e1lu slu\u017eeb - od v\u00fdzkumu obsahu p\u0159es spr\u00e1vu digit\u00e1ln\u00edch strategi\u00ed a\u017e po kl\u00ed\u010dov\u00e1 slova PPC a v\u00fdpisy produkt\u016f. <a href=\"https:\/\/seo.london\/cs\/globalni-vyhledavani\/\">\u0161irok\u00fd<\/a> \u0159adu mo\u017enost\u00ed, jak zlep\u0161it celkov\u00fd v\u00fdkon webu a SEO. SEMrush i Ahrefs nab\u00edzej\u00ed v r\u00e1mci sv\u00fdch pr\u00e9miov\u00fdch pl\u00e1n\u016f 7denn\u00ed zku\u0161ebn\u00ed obdob\u00ed zdarma.<\/p>\n<p>M\u016f\u017eete <a href=\"https:\/\/seo.london\/cs\/na-co-se-ptat-konzultantu-seo\/\">zeptejte se<\/a>, pokud jsou snadno dostupn\u00e9 n\u00e1stroje pro v\u00fdzkum konkurence typu \"v\u0161e v jednom\", pro\u010d by se n\u011bkdo rozhodoval pro n\u00e1stroje, kter\u00e9 nab\u00edzej\u00ed jen n\u011bkolik slu\u017eeb. Zat\u00edmco n\u00e1stroje typu \"v\u0161e v jednom\" se mohou zd\u00e1t z dlouhodob\u00e9ho hlediska cenov\u011b v\u00fdhodn\u00e9 a jsou velmi u\u017eite\u010dn\u00e9, kdy\u017e chcete z\u00edskat p\u0159ehled o str\u00e1nk\u00e1ch a strategi\u00edch konkurence; n\u00e1stroje, kter\u00e9 nab\u00edzej\u00ed c\u00edlen\u011bj\u0161\u00ed \u0161k\u00e1lu slu\u017eeb, v\u00e1m mohou poskytnout relativn\u011b mnohem hlub\u0161\u00ed vhled do jednotliv\u00fdch strategi\u00ed konkurence.<\/p>\n<p>V\u00fd\u0161e uveden\u00e9 n\u00e1stroje jsou jen n\u011bkter\u00e9 z nejlep\u0161\u00edch n\u00e1stroj\u016f pro anal\u00fdzu konkurence. I kdy\u017e je na trhu k dispozici mnoho n\u00e1stroj\u016f <a href=\"https:\/\/seo.london\/cs\/seo-pro-it-spolecnosti\/\">internet<\/a>, v\u00fdb\u011br toho spr\u00e1vn\u00e9ho pro v\u00e1s bude z\u00e1viset jak na va\u0161ich osobn\u00edch pot\u0159eb\u00e1ch, tak na pot\u0159eb\u011b dan\u00e9 doby.<\/p>\n<h2 data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"how-to-spy-on-your-competitors-target-keywords\"><\/span>Jak sledovat c\u00edlov\u00e1 kl\u00ed\u010dov\u00e1 slova konkurence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pro \u00fa\u010dinnou kampa\u0148 optimalizace pro vyhled\u00e1va\u010de (SEO), kter\u00e1 p\u0159inese skute\u010dn\u00e9 v\u00fdsledky pro va\u0161e webov\u00e9 str\u00e1nky, se mus\u00edte zam\u011b\u0159it na spr\u00e1vn\u00e1 kl\u00ed\u010dov\u00e1 slova. Optimalizace webu pro nerelevantn\u00ed kl\u00ed\u010dov\u00e1 slova pouze omez\u00ed schopnost va\u0161eho webu <a href=\"https:\/\/seo.london\/cs\/jak-mohu-zkontrolovat-sve-poradi-seo\/\">hodnost<\/a>. I kdy\u017e u\u017e mo\u017en\u00e1 zn\u00e1te n\u011bkter\u00e1 relevantn\u00ed kl\u00ed\u010dov\u00e1 slova, na kter\u00e1 se chcete zam\u011b\u0159it, m\u016f\u017eete zjistit v\u00edce t\u00edm, \u017ee budete \u0161pehovat sv\u00e9 konkurenty.<\/p>\n<h3 data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"inspect-html-for-meta-keywords\"><\/span>Kontrola jazyka HTML na kl\u00ed\u010dov\u00e1 slova<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>P\u0159i prohl\u00ed\u017een\u00ed webov\u00fdch str\u00e1nek konkurence zkontrolujte, zda se na nich v jazyce HTML nenach\u00e1z\u00ed <a href=\"https:\/\/seo.london\/cs\/co-jsou-meta-klicova-slova\/\">meta kl\u00ed\u010dov\u00e1 slova<\/a>. V 90. letech 20. stolet\u00ed a na po\u010d\u00e1tku 21. stolet\u00ed, <a href=\"https:\/\/seo.london\/cs\/meta-description-title-tag-h1-na-strance-kontaktu\/\">meta<\/a> Kl\u00ed\u010dov\u00e1 slova byla mezi webmastery obl\u00edben\u00e1, proto\u017ee je vyhled\u00e1va\u010de pou\u017e\u00edvaly jako faktor hodnocen\u00ed.<\/p>\n<p>Tehdy se vyhled\u00e1va\u010de sna\u017eily ur\u010dit, kter\u00e1 kl\u00ed\u010dov\u00e1 slova jsou pro webov\u00e9 str\u00e1nky nejrelevantn\u011bj\u0161\u00ed, a to jednodu\u0161e podle toho. <a href=\"https:\/\/seo.london\/cs\/jaky-je-rozdil-mezi-prochazenim-a-indexovanim-v-seo\/\">prol\u00e9z\u00e1n\u00ed<\/a> je. Aby se webov\u00e9 str\u00e1nky um\u00edstily na nejrelevantn\u011bj\u0161\u00ed kl\u00ed\u010dov\u00e1 slova, vyhled\u00e1va\u010de hledaly meta kl\u00ed\u010dov\u00e1 slova. Pokud cht\u011bl spr\u00e1vce webu za\u0159adit sv\u00e9 webov\u00e9 str\u00e1nky na ur\u010dit\u00e9 kl\u00ed\u010dov\u00e9 slovo, mohl je p\u0159idat jako meta kl\u00ed\u010dov\u00e9 slovo.<\/p>\n<p>Vyhled\u00e1va\u010de ji\u017e nepou\u017e\u00edvaj\u00ed meta kl\u00ed\u010dov\u00e1 slova jako faktor hodnocen\u00ed, ale mnoho webov\u00fdch str\u00e1nek st\u00e1le zobrazuje sv\u00e1 c\u00edlov\u00e1 kl\u00ed\u010dov\u00e1 slova jako meta kl\u00ed\u010dov\u00e1 slova v HTML. Chcete-li zjistit, zda jsou c\u00edlov\u00e1 kl\u00ed\u010dov\u00e1 slova konkuren\u010dn\u00edho webu pou\u017eita jako meta kl\u00ed\u010dov\u00e1 slova, zkontrolujte HTML webu prost\u0159ednictv\u00edm webov\u00e9ho prohl\u00ed\u017ee\u010de, zda se na n\u011bm vyskytuje meta name=\"keywords\". <a href=\"https:\/\/seo.london\/cs\/mel-bych-pouzivat-atribut-nofollow-pro-interni-odkazy\/\">atribut<\/a>. Pokud vid\u00edte tento atribut, kter\u00fd se obvykle nach\u00e1z\u00ed v horn\u00ed \u010d\u00e1sti HTML str\u00e1nky, m\u011bl by za n\u00edm n\u00e1sledovat seznam c\u00edlov\u00fdch kl\u00ed\u010dov\u00fdch slov konkurence odd\u011blen\u00fd \u010d\u00e1rkou.<\/p>\n<h3 data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"inspect-html-for-title-tags\"><\/span>Kontrola HTML pro zna\u010dky Title<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Krom\u011b meta kl\u00ed\u010dov\u00fdch slov zkontrolujte webov\u00e9 str\u00e1nky konkurent\u016f a zjist\u011bte. <a href=\"https:\/\/seo.london\/cs\/nazev-stranky-seo\/\">n\u00e1zev<\/a> tagy. V\u0161echny webov\u00e9 str\u00e1nky v jazyce HTML mus\u00ed m\u00edt jednu zna\u010dku title. Pokud na webov\u00e9 str\u00e1nce tento metaelement chyb\u00ed, nebude platn\u00e1. Tak\u017ee i kdy\u017e na webov\u00fdch str\u00e1nk\u00e1ch konkurenta chyb\u00ed meta kl\u00ed\u010dov\u00e1 slova, ka\u017ed\u00e1 z jeho webov\u00fdch str\u00e1nek by m\u011bla m\u00edt zna\u010dku title.<\/p>\n<p>Pro <a href=\"https:\/\/seo.london\/cs\/jak-prijit-s-napady-na-blog\/\">n\u00e1pady<\/a> na kter\u00e1 kl\u00ed\u010dov\u00e1 slova byste se m\u011bli zam\u011b\u0159it v r\u00e1mci sv\u00e9 SEO kampan\u011b, pod\u00edvejte se, kter\u00e1 kl\u00ed\u010dov\u00e1 slova pou\u017e\u00edvaj\u00ed va\u0161i konkurenti ve sv\u00fdch titulc\u00edch. Stejn\u011b jako meta kl\u00ed\u010dov\u00e1 slova se i title tagy zobrazuj\u00ed v HTML. M\u016f\u017eete si je tedy zobrazit prost\u0159ednictv\u00edm webov\u00e9ho prohl\u00ed\u017ee\u010de.<\/p>\n<p>Pokud pou\u017e\u00edv\u00e1te Firefox, klikn\u011bte na tla\u010d\u00edtko nab\u00eddky a vyberte mo\u017enost \"Webov\u00fd v\u00fdvoj\u00e1\u0159\" a pot\u00e9 \"Zdroj str\u00e1nky\". Pou\u017e\u00edv\u00e1te-li Chrome, klikn\u011bte prav\u00fdm tla\u010d\u00edtkem my\u0161i kdekoli na webov\u00e9 str\u00e1nce a zvolte \"Zobrazit zdroj str\u00e1nky\". Po na\u010dten\u00ed k\u00f3du HTML webov\u00e9 str\u00e1nky v prohl\u00ed\u017ee\u010di vyhledejte \u00favodn\u00ed a z\u00e1v\u011bre\u010dn\u00fd tag <title>. V t\u011bchto zna\u010dk\u00e1ch se nach\u00e1z\u00ed n\u00e1zev webov\u00e9 str\u00e1nky.<\/p>\n<p>Konkr\u00e9tn\u011b se pod\u00edvejte na titulek pou\u017eit\u00fd na domovsk\u00e9 str\u00e1nce konkurenta. A\u010dkoli ka\u017ed\u00e1 webov\u00e1 str\u00e1nka obsahuje titulek, titulek domovsk\u00e9 str\u00e1nky obvykle obsahuje jedno nebo v\u00edce kl\u00ed\u010dov\u00fdch slov, na kter\u00e1 se konkurent zam\u011b\u0159uje.<\/p>\n<h3 data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"use-google-ads-keyword-planner\"><\/span>Pou\u017eit\u00ed pl\u00e1nova\u010de kl\u00ed\u010dov\u00fdch slov Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dal\u0161\u00edm zp\u016fsobem, jak zjistit c\u00edlov\u00e1 kl\u00ed\u010dov\u00e1 slova va\u0161ich konkurent\u016f, je pou\u017e\u00edt pl\u00e1nova\u010d kl\u00ed\u010dov\u00fdch slov Google Ads. Je k dispozici prost\u0159ednictv\u00edm slu\u017eby Google Ads na adrese google.com\/home\/tools\/keyword-planner a nab\u00edz\u00ed doporu\u010den\u00ed relevantn\u00edch a souvisej\u00edc\u00edch kl\u00ed\u010dov\u00fdch slov.<\/p>\n<p>Chcete-li pou\u017e\u00edt n\u00e1stroj Pl\u00e1nova\u010d kl\u00ed\u010dov\u00fdch slov, zadejte adresu URL konkuren\u010dn\u00ed webov\u00e9 str\u00e1nky a klikn\u011bte na tla\u010d\u00edtko \"P\u0159ej\u00edt\". Google pot\u00e9 <a href=\"https:\/\/seo.london\/cs\/jetoctopus\/\">prol\u00e9z\u00e1n\u00ed<\/a> a vr\u00e1t\u00ed seznam nejrelevantn\u011bj\u0161\u00edch kl\u00ed\u010dov\u00fdch slov spojen\u00fdch s obsahem konkuren\u010dn\u00ed webov\u00e9 str\u00e1nky. A v tomto seznamu uvid\u00edte kl\u00ed\u010dov\u00e1 slova' <a href=\"https:\/\/seo.london\/cs\/jak-najit-klicova-slova-s-vysokym-objemem-a-nizkou-konkurenci\/\">objem vyhled\u00e1v\u00e1n\u00ed<\/a>, konkurence a pr\u016fm\u011brn\u00e9 nab\u00eddkov\u00e9 ceny.<\/p>\n<p>P\u0159esto\u017ee je aplikace zdarma, k p\u0159\u00edstupu k Pl\u00e1nova\u010di kl\u00ed\u010dov\u00fdch slov pot\u0159ebujete \u00fa\u010det Google Ads. Nemus\u00edte m\u00edt zakoupen\u00fd reklamn\u00ed invent\u00e1\u0159 ani nemus\u00ed b\u00fdt v\u00e1\u0161 \u00fa\u010det aktivn\u00ed. N\u00e1stroj Keyword Planner je v\u0161ak dostupn\u00fd pouze prost\u0159ednictv\u00edm rozhran\u00ed Google Ads, tak\u017ee k p\u0159\u00edstupu a pou\u017e\u00edv\u00e1n\u00ed tohoto n\u00e1stroje budete pot\u0159ebovat \u00fa\u010det.<\/p>\n<h3 data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"check-search-rankings\"><\/span>Zkontrolujte po\u0159ad\u00ed ve vyhled\u00e1v\u00e1n\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>C\u00edlov\u00e9 kl\u00ed\u010dov\u00e9 slovo konkuren\u010dn\u00ed webov\u00e9 str\u00e1nky m\u016f\u017eete zjistit kontrolou jej\u00edch pozic ve vyhled\u00e1v\u00e1n\u00ed. Pokud se konkuren\u010dn\u00ed web umis\u0165uje na vysok\u00fdch pozic\u00edch na p\u016fl tuctu nebo v\u00edce kl\u00ed\u010dov\u00fdch slov, lze p\u0159edpokl\u00e1dat, \u017ee se na tato kl\u00ed\u010dov\u00e1 slova zam\u011b\u0159uje.<\/p>\n<p>Vzhledem k tomu, \u017ee nevlastn\u00edte ani neovl\u00e1d\u00e1te webov\u00e9 str\u00e1nky sv\u00fdch konkurent\u016f, nem\u016f\u017eete kontrolovat jejich pozice ve vyhled\u00e1v\u00e1n\u00ed pomoc\u00ed slu\u017eby Google. <a href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/\">Konzola pro vyhled\u00e1v\u00e1n\u00ed<\/a> nebo <a href=\"https:\/\/seo.london\/cs\/webove-stranky-nejsou-indexovany-ve-vyhledavani-bings\/\">Bing<\/a> N\u00e1stroje pro webmastery. St\u00e1le v\u0161ak existuj\u00ed zp\u016fsoby, jak zjistit, na jak\u00e1 kl\u00ed\u010dov\u00e1 slova se weby va\u0161ich konkurent\u016f um\u00eds\u0165uj\u00ed.<\/p>\n<p>M\u016f\u017eete ru\u010dn\u011b vyhled\u00e1vat v Googlu a Bingu potenci\u00e1ln\u00ed kl\u00ed\u010dov\u00e1 slova a zjistit, zda se nezobrazuj\u00ed webov\u00e9 str\u00e1nky konkurence. P\u0159\u00edpadn\u011b m\u016f\u017eete pou\u017e\u00edt n\u00e1stroj pro anal\u00fdzu zp\u011btn\u00fdch odkaz\u016f, jako je Ahrefs, a prov\u00e9st kompletn\u00ed anal\u00fdzu hodnocen\u00ed. Po p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru Ahrefs p\u0159ejd\u011bte do sekce \"Site Explorer\" a zadejte adresu URL webov\u00e9 str\u00e1nky konkurenta. Pot\u00e9 vyberte mo\u017enost \"Organic Keywords\" a zobrazte seznam v\u0161ech kl\u00ed\u010dov\u00fdch slov, na kter\u00e1 se web umis\u0165uje.<\/p>\n<h3 data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"use-spyfu\"><\/span>Pou\u017eijte SpyFu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Existuj\u00ed des\u00edtky <a href=\"https:\/\/seo.london\/cs\/vyhledavani-pro-aplikace\/\">aplikace<\/a>, slu\u017eby a dal\u0161\u00ed n\u00e1stroje, kter\u00e9 v\u00e1m mohou pomoci \u0161pehovat c\u00edlov\u00e1 kl\u00ed\u010dov\u00e1 slova va\u0161ich konkurent\u016f, ale jedn\u00edm z neju\u017eite\u010dn\u011bj\u0161\u00edch pro tento \u00fa\u010del je SpyFu. N\u00e1stroj SpyFu, kter\u00fd byl p\u016fvodn\u011b spu\u0161t\u011bn v dubnu 2005 pod n\u00e1zvem GoogSpy, umo\u017e\u0148uje \u0161pehovat jak organick\u00e1, tak placen\u00e1 c\u00edlov\u00e1 kl\u00ed\u010dov\u00e1 slova va\u0161ich konkurent\u016f.<\/p>\n<p>Pokud konkurent inzeruje sv\u00e9 webov\u00e9 str\u00e1nky na Google Ads, SpyFu odhal\u00ed kl\u00ed\u010dov\u00e1 slova, na kter\u00e1 se zam\u011b\u0159uje. M\u011bjte na pam\u011bti, \u017ee placen\u00e1 c\u00edlov\u00e1 kl\u00ed\u010dov\u00e1 slova konkurenta se mohou li\u0161it od jeho organick\u00fdch c\u00edlov\u00fdch kl\u00ed\u010dov\u00fdch slov. P\u0159esto m\u016f\u017eete \u0161pehov\u00e1n\u00edm placen\u00fdch c\u00edlov\u00fdch kl\u00ed\u010dov\u00fdch slov konkurence naj\u00edt dal\u0161\u00ed kl\u00ed\u010dov\u00e1 slova, na kter\u00e1 se m\u016f\u017eete zam\u011b\u0159it v r\u00e1mci kampan\u011b SEO na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch.<\/p>\n<h3 data-tadv-p=\"keep\"><span class=\"ez-toc-section\" id=\"analyze-anchor-text\"><\/span>Anal\u00fdza textu kotvy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u016f\u017eete <a href=\"https:\/\/seo.london\/cs\/mohu-se-naucit-seo-sam\/\">nau\u010dit se<\/a> hodn\u011b o c\u00edlov\u00fdch kl\u00ed\u010dov\u00fdch slovech konkuren\u010dn\u00edch webov\u00fdch str\u00e1nek anal\u00fdzou. <a href=\"https:\/\/seo.london\/cs\/co-je-text-kotvy\/\">text kotvy<\/a> pou\u017eit\u00e9 ve zp\u011btn\u00fdch odkazech. V\u011bt\u0161ina webmaster\u016f vytv\u00e1\u0159\u00ed zp\u011btn\u00e9 odkazy pomoc\u00ed c\u00edlov\u00fdch kl\u00ed\u010dov\u00fdch slov sv\u00fdch webov\u00fdch str\u00e1nek a jejich variant jako kotevn\u00edho textu. Pokud tedy zjist\u00edte, \u017ee konkurent pou\u017e\u00edv\u00e1 jako kotevn\u00ed text konkr\u00e9tn\u00ed kl\u00ed\u010dov\u00e9 slovo, m\u016f\u017eete se na n\u011bj zam\u011b\u0159it v r\u00e1mci sv\u00e9 SEO kampan\u011b.<\/p>\n<p>Chcete-li zjistit text kotvy konkurence, pou\u017eijte slu\u017ebu Ahrefs. V sekci \"Site Explorer\" (stejn\u00e1 sekce, ve kter\u00e9 si m\u016f\u017eete prohl\u00e9dnout kl\u00ed\u010dov\u00e1 slova, na kter\u00e1 se webov\u00e9 str\u00e1nky konkurenta \u0159ad\u00ed) klikn\u011bte na z\u00e1lo\u017eku \"Backlinks\" (zp\u011btn\u00e9 odkazy) na lev\u00e9m bo\u010dn\u00edm panelu. Na t\u00e9to str\u00e1nce uvid\u00edte text kotvy ve sloupci \"Kotva a zp\u011btn\u00fd odkaz\".<\/p>\n<p>D\u00edky \u0161pehov\u00e1n\u00ed c\u00edlov\u00fdch kl\u00ed\u010dov\u00fdch slov va\u0161ich konkurent\u016f budete v\u011bd\u011bt, kter\u00e1 kl\u00ed\u010dov\u00e1 slova p\u0159i optimalizaci va\u0161ich webov\u00fdch str\u00e1nek pro zv\u00fd\u0161en\u00ed viditelnosti ve vyhled\u00e1va\u010d\u00edch. Nezapome\u0148te se v\u0161ak vyhnout c\u00edlen\u00ed na kl\u00ed\u010dov\u00e1 slova s nadm\u011brnou konkurenc\u00ed. U v\u011bt\u0161iny kl\u00ed\u010dov\u00fdch slov m\u016f\u017eete o\u010dek\u00e1vat ur\u010ditou konkurenci, ale pokud na stejn\u00e1 kl\u00ed\u010dov\u00e1 slova jako vy c\u00edl\u00ed stovky nebo tis\u00edce dal\u0161\u00edch webov\u00fdch str\u00e1nek, \u010dek\u00e1 v\u00e1s s kampan\u00ed SEO t\u011b\u017ek\u00fd boj.<\/p>","protected":false},"excerpt":{"rendered":"<p>Anal\u00fdza konkurent\u016f webov\u00fdch str\u00e1nek je odpov\u011bd\u00ed na ot\u00e1zku, jak zv\u00fd\u0161it relevantn\u00ed organickou n\u00e1v\u0161t\u011bvnost.<\/p>","protected":false},"author":6,"featured_media":11526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-11525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Website Competitor Analysis. Marketing tools and more - SEO.London<\/title>\n<meta name=\"description\" content=\"Website competitor analysis as the answer to fundamental question - what measures to take to improve organic traffic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/cs\/\u0432\u0435\u0431-\u0441\u0430\u0439\u0442-\u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442-\u0430\u043d\u0430\u043b\u0438\u0437\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website Competitor Analysis\" \/>\n<meta property=\"og:description\" content=\"Website competitor analysis is the answer to this question about how to increase relevant organic traffic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/cs\/\u0432\u0435\u0431-\u0441\u0430\u0439\u0442-\u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442-\u0430\u043d\u0430\u043b\u0438\u0437\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-31T20:40:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T18:53:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/08\/Website-Competitor-Analysis.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Website Competitor Analysis\" \/>\n<meta name=\"twitter:description\" content=\"Website competitor analysis is the answer to this question about how to increase relevant organic traffic.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/08\/Website-Competitor-Analysis.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minut\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Anal\u00fdza konkuren\u010dn\u00edch webov\u00fdch str\u00e1nek. 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