{"id":11413,"date":"2021-03-07T14:27:45","date_gmt":"2021-03-07T14:27:45","guid":{"rendered":"https:\/\/seolondonstg.wpengine.com\/?p=11413"},"modified":"2023-03-09T09:25:30","modified_gmt":"2023-03-09T09:25:30","slug":"co-je-to-seo-zesilovac","status":"publish","type":"post","link":"https:\/\/seo.london\/cs\/co-je-to-seo-zesilovac\/","title":{"rendered":"M\u00e1 AMP vliv na SEO?"},"content":{"rendered":"<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"seo-guide-for-accelerated-mobile-pages-amp\"><\/span>Pr\u016fvodce SEO pro zrychlen\u00e9 mobiln\u00ed str\u00e1nky (AMP)<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seo.london\/cs\/co-je-to-seo-zesilovac\/#seo-guide-for-accelerated-mobile-pages-amp\" title=\"Pr\u016fvodce SEO pro zrychlen\u00e9 mobiln\u00ed str\u00e1nky (AMP)\">Pr\u016fvodce SEO pro zrychlen\u00e9 mobiln\u00ed str\u00e1nky (AMP)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seo.london\/cs\/co-je-to-seo-zesilovac\/#does-amp-affect-seo\" title=\"M\u00e1 AMP vliv na SEO?\">M\u00e1 AMP vliv na SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seo.london\/cs\/co-je-to-seo-zesilovac\/#so-what-is-the-solution\" title=\"Jak\u00e9 je tedy \u0159e\u0161en\u00ed?\">Jak\u00e9 je tedy \u0159e\u0161en\u00ed?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seo.london\/cs\/co-je-to-seo-zesilovac\/#what-is-amp-in-seo\" title=\"Co je AMP v SEO?\">Co je AMP v SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seo.london\/cs\/co-je-to-seo-zesilovac\/#when-to-use-amp\" title=\"Kdy pou\u017e\u00edt AMP?\">Kdy pou\u017e\u00edt AMP?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seo.london\/cs\/co-je-to-seo-zesilovac\/#amp-limitations\" title=\"Omezen\u00ed AMP\">Omezen\u00ed AMP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seo.london\/cs\/co-je-to-seo-zesilovac\/#integrating-the-amp-plugin\" title=\"Integrace pluginu AMP\">Integrace pluginu AMP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seo.london\/cs\/co-je-to-seo-zesilovac\/#how-important-is-amp-for-seo\" title=\"Jak d\u016fle\u017eit\u00fd je AMP pro SEO?\">Jak d\u016fle\u017eit\u00fd je AMP pro SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/seo.london\/cs\/co-je-to-seo-zesilovac\/#pros-and-cons-of-amp\" title=\"V\u00fdhody a nev\u00fdhody AMP\">V\u00fdhody a nev\u00fdhody AMP<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/seo.london\/cs\/co-je-to-seo-zesilovac\/#pros-of-amps-in-seo\" title=\"V\u00fdhody AMP v SEO\">V\u00fdhody AMP v SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/seo.london\/cs\/co-je-to-seo-zesilovac\/#cons-of-amps-in-seo\" title=\"Nev\u00fdhody AMP v SEO\">Nev\u00fdhody AMP v SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/seo.london\/cs\/co-je-to-seo-zesilovac\/#amp-is-not-all\" title=\"AMP nen\u00ed v\u0161echno!\">AMP nen\u00ed v\u0161echno!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/seo.london\/cs\/co-je-to-seo-zesilovac\/#amp-advantages\" title=\"V\u00fdhody AMP\">V\u00fdhody AMP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/seo.london\/cs\/co-je-to-seo-zesilovac\/#amp-disadvantages\" title=\"Nev\u00fdhody AMP\">Nev\u00fdhody AMP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/seo.london\/cs\/co-je-to-seo-zesilovac\/#how-to-enable-amp-on-wordpress\" title=\"Jak povolit AMP ve WordPressu\">Jak povolit AMP ve WordPressu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/seo.london\/cs\/co-je-to-seo-zesilovac\/#should-you-use-google-amp-on-your-site\" title=\"M\u011bli byste na sv\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edvat Google AMP?\">M\u011bli byste na sv\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edvat Google AMP?<\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"lyte-wrapper fourthree\" title=\"M\u00e1 AMP vliv na SEO?\" style=\"width:420px;max-width:100%;margin:5px auto;\"><div class=\"lyMe hidef\" id=\"WYL_Nu3Qwtn9kMg\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FNu3Qwtn9kMg%2Fhqdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/Nu3Qwtn9kMg\" \/><meta itemprop=\"duration\" content=\"PT13M14S\" \/><meta itemprop=\"uploadDate\" content=\"2020-07-26T16:00:15Z\" \/><\/div><div id=\"lyte_Nu3Qwtn9kMg\" data-src=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FNu3Qwtn9kMg%2Fhqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">M\u00e1 AMP vliv na <a href=\"https:\/\/seo.london\/cs\/\">SEO<\/a>?<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/Nu3Qwtn9kMg\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/seo.london\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FNu3Qwtn9kMg%2F0.jpg\" alt=\"M\u00e1 AMP vliv na SEO?\" width=\"420\" height=\"295\" \/><br \/>Pod\u00edvejte se na toto video na YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"AMP \u2013 Accelerated Mobile Pages \u2013 is an open source framework that was introduced by Google...\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:420px;margin:5px auto;\"><\/div><\/p>\n<p style=\"text-align: justify;\">Spole\u010dnost Google je zn\u00e1m\u00e1 t\u00edm, \u017ee ka\u017ed\u00fd den vyd\u00e1v\u00e1 nov\u00e9 aktualizace. V t\u00e9to rychle se rozv\u00edjej\u00edc\u00ed <a href=\"https:\/\/seo.london\/cs\/seo-pro-it-spolecnosti\/\">internet<\/a> sv\u011bt, bloge\u0159i, <a href=\"https:\/\/seo.london\/cs\/obsah-marketing-seo-sluzby\/\">obsah<\/a> tv\u016frci a dal\u0161\u00ed mus\u00ed optimalizovat sv\u00e9 mobiln\u00ed str\u00e1nky. Mobiln\u00ed za\u0159\u00edzen\u00ed tvo\u0159\u00ed v\u00fdznamn\u00e9 procento webov\u00e9ho provozu spole\u010dnosti Google.<\/p>\n<p style=\"text-align: justify;\">Optimalizac\u00ed webu pro mobiln\u00ed u\u017eivatele se tak otev\u00edr\u00e1te r\u016fznorod\u00e9mu publiku. Jednou z nev\u00fdhod, kterou mnoho majitel\u016f str\u00e1nek <a href=\"https:\/\/seo.london\/cs\/co-jsou-signaly-zkusenosti-se-strankami\/\">zku\u0161enosti<\/a> je dlouh\u00e1 doba na\u010d\u00edt\u00e1n\u00ed webov\u00fdch str\u00e1nek na mobiln\u00edch za\u0159\u00edzen\u00edch, co\u017e sni\u017euje u\u017eivatelsk\u00fd z\u00e1\u017eitek.<\/p>\n<h3 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"does-amp-affect-seo\"><\/span>M\u00e1 AMP vliv na SEO?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">D\u00edky AMP se str\u00e1nky na\u010d\u00edtaj\u00ed rychleji. Str\u00e1nky s podporou AMP maj\u00ed \u0159adu dal\u0161\u00edch v\u00fdhod, nap\u0159\u00edklad:<\/p>\n<ul style=\"user-select: auto;\">\n<li style=\"user-select: auto;\">Zlep\u0161uje u\u017eivatelsk\u00fd z\u00e1\u017eitek<\/li>\n<li style=\"user-select: auto;\">Vylep\u0161en\u00e9 str\u00e1nky <a href=\"https:\/\/seo.london\/cs\/vykreslovani-na-strane-serveru-vs-na-strane-klienta\/\">Server<\/a> <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/jak-monitorovat-vykon\/\">V\u00fdkon<\/a><\/li>\n<li style=\"user-select: auto;\">Pouze AMP <a href=\"https:\/\/seo.london\/cs\/jak-provadet-pokrocile-vyhledavani-v-googlu\/\">Vyhled\u00e1v\u00e1n\u00ed<\/a> Funkce<\/li>\n<li style=\"user-select: auto;\">Ikona blesku AMP<\/li>\n<li style=\"user-select: auto;\">Zv\u00fd\u0161en\u00e1 m\u00edra konverze<\/li>\n<li style=\"user-select: auto;\">Soulad s na\u0159\u00edzen\u00edm GDPR<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"so-what-is-the-solution\"><\/span>Jak\u00e9 je tedy \u0159e\u0161en\u00ed?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">AMP - Accelerated Mobile Pages - je open source framework, kter\u00fd p\u0159edstavila spole\u010dnost Google a Twitter a kter\u00fd umo\u017e\u0148uje vytv\u00e1\u0159et superrychl\u00e9 mobiln\u00ed str\u00e1nky. Je d\u016fle\u017eit\u00e9 optimalizovat webov\u00e9 str\u00e1nky pro mobiln\u00ed u\u017eivatele, proto\u017ee ti nyn\u00ed tr\u00e1v\u00ed v\u011bt\u0161inu \u010dasu prohl\u00ed\u017een\u00edm webu bu\u010f na chytr\u00e9m telefonu, nebo na tabletu. Pokud se tedy str\u00e1nky v mobiln\u00edm prohl\u00ed\u017ee\u010di nena\u010d\u00edtaj\u00ed rychle, m\u016f\u017ee to u\u017eivatele odradit a vy m\u016f\u017eete p\u0159ij\u00edt o potenci\u00e1ln\u00ed z\u00e1kazn\u00edky.<\/p>\n<p style=\"text-align: justify;\">Podle \u00fadaj\u016f <a style=\"user-select: auto;\" href=\"https:\/\/neilpatel.com\/blog\/the-definitive-guide-to-accelerated-mobile-pages-amp\/\">KISSmetrics<\/a>, zpo\u017ed\u011bn\u00ed jedn\u00e9 sekundy na webu <a href=\"https:\/\/seo.london\/cs\/ovlivnuje-rychlost-stranky-seo\/\">rychlost str\u00e1nky<\/a> m\u016f\u017ee sn\u00ed\u017eit po\u010det konverz\u00ed o 7 procent, a pokud na\u010dten\u00ed webov\u00e9 str\u00e1nky trv\u00e1 d\u00e9le ne\u017e 3 sekundy, 40 procent u\u017eivatel\u016f str\u00e1nku opust\u00ed.<\/p>\n<div style=\"font-size: 10px; color: #cccccc; line-break: anywhere; word-break: normal; overflow: hidden; white-space: nowrap; text-overflow: ellipsis; font-family: Interstate, 'Lucida Grande', 'Lucida Sans Unicode', 'Lucida Sans', Garuda, Verdana, Tahoma, sans-serif; font-weight: 100; text-align: justify;\"><\/div>\n<p style=\"text-align: justify;\">AMP je dokonal\u00fdm \u0159e\u0161en\u00edm v\u0161ech v\u00fd\u0161e uveden\u00fdch probl\u00e9m\u016f a m\u011bl by se st\u00e1t sou\u010d\u00e1st\u00ed va\u0161eho mobiln\u00edho obsahu. <a href=\"https:\/\/seo.london\/cs\/londynska-seo-strategie\/\">strategie<\/a>. Nyn\u00ed, kdy\u017e spole\u010dnost Google zavedla mobiln\u00ed <a href=\"https:\/\/seo.london\/cs\/jak-primet-google-aby-rychleji-indexoval-vase-stranky\/\">indexov\u00e1n\u00ed<\/a>, AMP se stal d\u016fle\u017eitou sou\u010d\u00e1st\u00ed SEO. Tento \u010dl\u00e1nek podrobn\u011b vysv\u011btl\u00ed <a href=\"https:\/\/seo.london\/cs\/budovani-odkazu-jak-co-delat-donts\/\">co<\/a> je AMP, pro\u010d a jak se vyvinul, jak funguje, je zesilova\u010d d\u016fle\u017eit\u00fd pro SEO, v\u00fdhody, co je AMP pro SEO a jak m\u016f\u017eete AMP zprovoznit na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-is-amp-in-seo\"><\/span>Co je AMP v SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">AMP je open-source framework, kter\u00fd byl p\u016fvodn\u011b vytvo\u0159en spole\u010dnost\u00ed Google 7. \u0159\u00edjna 2015. Projekt Google Accelerated Mobile Pages byl vytvo\u0159en jako reakce na <a href=\"https:\/\/seo.london\/cs\/seo-pro-facebook\/\">Facebook<\/a> Instantn\u00ed <a href=\"https:\/\/seo.london\/cs\/jak-psat-clanky-optimalizovane-pro-seo\/\">\u010cl\u00e1nky<\/a> a Apple News.<\/p>\n<p style=\"text-align: justify;\">Na str\u00e1nk\u00e1ch <a href=\"https:\/\/seo.london\/cs\/jak-prijit-s-napady-na-blog\/\">n\u00e1pad<\/a> za projektem AMP stoj\u00ed to, \u017ee Google chce, aby stejn\u00fd algoritmus a k\u00f3d fungoval na r\u016fzn\u00fdch platform\u00e1ch a za\u0159\u00edzen\u00edch, a\u0165 u\u017e se jedn\u00e1 o platformu AMP, nebo za\u0159\u00edzen\u00ed AMP. <a href=\"https:\/\/seo.london\/cs\/mistni-obchodni-hovory\/\">telefon<\/a>, tabletu nebo jin\u00e9ho mobiln\u00edho za\u0159\u00edzen\u00ed, kter\u00e9 lid\u00e9 pou\u017e\u00edvaj\u00ed. Od po\u010d\u00e1tku AMP se objevila \u0159ada <a href=\"https:\/\/seo.london\/cs\/pronajem-mezinarodniho-seo-konzultanta\/\">mezin\u00e1rodn\u00ed<\/a> do tohoto projektu byly zapojeny zpravodajsk\u00e9 port\u00e1ly.<\/p>\n<p style=\"text-align: justify;\">The Guardian (Velk\u00e1 Brit\u00e1nie), The Washington Post a Buzzfeed (USA), Frankfurter Allgemeine Zeitung a Die Zeit (N\u011bmecko) a El Pais (\u0160pan\u011blsko) jsou jedny z prvn\u00edch webov\u00fdch str\u00e1nek, kter\u00e9 zavedly SEO AMP. Na AMP se jako technologi\u010dt\u00ed partne\u0159i pod\u00edlej\u00ed tak\u00e9 spole\u010dnosti Twitter a LinkedIn.<\/p>\n<p style=\"text-align: justify;\">Zjednodu\u0161en\u011b \u0159e\u010deno, AMP je v podstat\u011b zmen\u0161en\u00e1 str\u00e1nka HTML. <a href=\"https:\/\/seo.london\/cs\/eskortni-seo-sluzby\/\">kter\u00fd<\/a> omezuje funkce HTML, CSS a JavaScript.<\/p>\n<p style=\"text-align: justify;\">Kdy\u017e do sv\u00fdch str\u00e1nek integrujete AMP, kladete d\u016fraz na rychlost a \u010ditelnost. <a href=\"https:\/\/seo.london\/cs\/seo-agentura-v-londyne\/\">top<\/a> p\u0159ednost p\u0159ed \u010d\u00edmkoli jin\u00fdm, proto\u017ee AMP v\u00e1s nut\u00ed pou\u017e\u00edvat zjednodu\u0161enou verzi CSS a Javasrcript nen\u00ed v\u016fbec povolen, m\u00edsto toho v\u00e1m poskytuje hotovou knihovnu Javascriptu. Str\u00e1nky AMP neobsahuj\u00ed mnoho v\u011bc\u00ed pro slo\u017eit\u011bj\u0161\u00ed u\u017eivatelsk\u00fd z\u00e1\u017eitek Google AMP je k dispozici pro v\u0161echny a zdrojov\u00fd k\u00f3d HTML najdete na jejich str\u00e1nce GitHub.<\/p>\n<p style=\"text-align: justify;\">V sou\u010dasn\u00e9 dob\u011b pou\u017e\u00edv\u00e1 AMP v SEO t\u00e9m\u011b\u0159 ka\u017ed\u00fd velk\u00fd online port\u00e1l. Uv\u011bdomuj\u00ed si velk\u00e9 v\u00fdhody rychl\u00e9ho na\u010d\u00edt\u00e1n\u00ed mobiln\u00edch webov\u00fdch str\u00e1nek. S pomoc\u00ed spr\u00e1vn\u00fdch k\u00f3d\u016f a plugin\u016f m\u016f\u017eete AMP pro sv\u00e9 webov\u00e9 str\u00e1nky pou\u017e\u00edt i vy.<\/p>\n<p style=\"user-select: auto;\">Akcelerovan\u00e9 mobiln\u00ed str\u00e1nky (AMP) jsou osekanou verz\u00ed jazyka HTML a dal\u0161\u00edch webov\u00fdch komponent, kter\u00e1 pom\u00e1h\u00e1 rychlej\u0161\u00edmu na\u010d\u00edt\u00e1n\u00ed mobiln\u00edch str\u00e1nek. Pokud si vzpomenete na dobu, kdy se mobiln\u00ed za\u0159\u00edzen\u00ed poprv\u00e9 p\u0159ipojovala k internetu, byly str\u00e1nky p\u0159\u00edli\u0161 pomal\u00e9 na to, aby je mobiln\u00ed u\u017eivatel mohl ocenit. Vytvo\u0159en\u00ed responzivn\u00edch webov\u00fdch str\u00e1nek a p\u0159id\u00e1n\u00ed mobiln\u00edch dom\u00e9n pomohlo proces urychlit, ale st\u00e1le nepomohlo majitel\u016fm str\u00e1nek, kte\u0159\u00ed m\u011bli na sv\u00fdch str\u00e1nk\u00e1ch n\u011bkolik extern\u00edch widget\u016f a reklamn\u00edch syst\u00e9m\u016f.<\/p>\n<p style=\"user-select: auto;\">Na internetu je dnes v\u00edce mobiln\u00edch u\u017eivatel\u016f ne\u017e p\u0159ed p\u011bti lety a spole\u010dnost Google za\u0159adila rychlost webu a kompatibilitu s mobiln\u00edmi za\u0159\u00edzen\u00edmi do sv\u00fdch vyhled\u00e1vac\u00edch algoritm\u016f. Pokud jste necht\u011bli eliminovat miliony mobiln\u00edch u\u017eivatel\u016f, kte\u0159\u00ed by potenci\u00e1ln\u011b mohli naj\u00edt v\u00e1\u0161 web, byli jste nuceni naj\u00edt v\u00fdvoj\u00e1\u0159e, kter\u00fd by v\u00e1\u0161 web ud\u011blal responzivn\u00ed.<\/p>\n<p style=\"user-select: auto;\">Responzivn\u00ed weby n\u011bjakou dobu fungovaly, ale rychlost p\u0159enosu dat se za posledn\u00edch p\u011bt let p\u0159\u00edli\u0161 nezlep\u0161ila. Jsou st\u00e1le pomal\u00e9 a datov\u00e9 tarify omezuj\u00ed \u0161\u00ed\u0159ku p\u00e1sma u\u017eivatel\u016f a stoj\u00ed je p\u0159\u00edli\u0161 mnoho pen\u011bz za p\u0159\u00edli\u0161 dlouh\u00e9 prohl\u00ed\u017een\u00ed internetu.<\/p>\n<p style=\"user-select: auto;\">Spole\u010dnost Google nyn\u00ed p\u0159edstavila AMP, kter\u00fd m\u00e1 urychlit prohl\u00ed\u017een\u00ed str\u00e1nek na mobiln\u00edch za\u0159\u00edzen\u00edch. Rozd\u00edl mezi t\u00edmto syst\u00e9mem a tradi\u010dn\u00edmi responzivn\u00edmi weby je v tom, \u017ee se jedn\u00e1 o vlastn\u00ed v\u00fdvojovou iniciativu, kter\u00e1 vy\u017eaduje v\u00edce ne\u017e jen p\u0159id\u00e1n\u00ed n\u011bkter\u00fdch citliv\u00fdch prvk\u016f na web. AMP odstra\u0148uje mnoho prvk\u016f HTML a zmen\u0161en\u00fd model obsahu ukl\u00e1d\u00e1 do mezipam\u011bti Google. Je to t\u00e9m\u011b\u0159 jako proch\u00e1zen\u00ed internetu pomoc\u00ed cloudov\u00fdch server\u016f spole\u010dnosti Google. Je to rychl\u00e9, ale stejn\u011b jako mnoho jin\u00fdch v\u011bc\u00ed od Googlu je to tak\u00e9 propriet\u00e1rn\u00ed.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"when-to-use-amp\"><\/span>Kdy pou\u017e\u00edt AMP?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">R\u00e1mec AMP \u010dasto nut\u00ed digit\u00e1ln\u00ed market\u00e9ry, aby <a href=\"https:\/\/seo.london\/cs\/na-co-se-ptat-konzultantu-seo\/\">zeptejte se<\/a> sami \"Kdy bych m\u011bl pou\u017e\u00edt AMP\" nebo \"Konvertuj\u00ed str\u00e1nky AMP l\u00e9pe ne\u017e str\u00e1nky bez AMP?\". N\u00ed\u017ee je uvedeno n\u011bkolik b\u011b\u017en\u00fdch p\u0159\u00edpad\u016f, kdy se AMP pou\u017e\u00edv\u00e1.<\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Pokud jsou mobiln\u00ed za\u0159\u00edzen\u00ed hlavn\u00edm zdrojem va\u0161\u00ed n\u00e1v\u0161t\u011bvnosti.<\/strong> - Za obdob\u00ed 10 let (2009-2018), podle \u00fadaj\u016f shrom\u00e1\u017ed\u011bn\u00fdch spole\u010dnost\u00ed <a style=\"user-select: auto;\" href=\"https:\/\/gs.statcounter.com\/platform-market-share\/desktop-mobile\/worldwide\/#monthly-200901-201810\">Statcounter<\/a>, se pod\u00edl mobiln\u00edch u\u017eivatel\u016f na trhu zv\u00fd\u0161il na 54%, zat\u00edmco pod\u00edl u\u017eivatel\u016f stoln\u00edch po\u010d\u00edta\u010d\u016f klesl na 46. Pokud v\u011bt\u0161ina n\u00e1v\u0161t\u011bvnosti va\u0161ich webov\u00fdch str\u00e1nek poch\u00e1z\u00ed z mobiln\u00edch za\u0159\u00edzen\u00ed, je uspokojen\u00ed pot\u0159eb u\u017eivatel\u016f mobiln\u00edch webov\u00fdch str\u00e1nek d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e kdykoli p\u0159edt\u00edm. Projekt AMP vznikl kv\u016fli p\u0159esunu vzorc\u016f u\u017eivatel\u016f z desktop\u016f na mobily. AMP je ide\u00e1ln\u00ed pro optimalizaci strategie mobile-first a zesilova\u010d v SEO pom\u00e1h\u00e1 p\u0159il\u00e1kat a udr\u017eet mobiln\u00ed n\u00e1v\u0161t\u011bvnost s lep\u0161\u00edm v\u00fdkonem str\u00e1nek. AMP tedy mus\u00ed b\u00fdt ve va\u0161em hled\u00e1\u010dku, abyste zlep\u0161ili u\u017eivatelsk\u00fd z\u00e1\u017eitek a udr\u017eeli si n\u00e1skok p\u0159ed ostatn\u00edmi u\u017eivateli. <a href=\"https:\/\/seo.london\/cs\/jak-najit-klicova-slova-s-vysokym-objemem-a-nizkou-konkurenci\/\">sout\u011b\u017e<\/a> na trhu.<\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Na <a href=\"https:\/\/seo.london\/cs\/jak-zvysit-navstevnost-svych-webovych-stranek-bez-seo\/\">zv\u00fd\u0161it<\/a> rychlost na\u010d\u00edt\u00e1n\u00ed va\u0161ich str\u00e1nek<\/strong> - Prim\u00e1rn\u00ed <a href=\"https:\/\/seo.london\/cs\/co-je-hlavnim-cilem-vyhledavace\/\">c\u00edl<\/a> r\u00e1mce AMP je zlep\u0161it rychlost na\u010d\u00edt\u00e1n\u00ed mobiln\u00edch str\u00e1nek. Webov\u00e9 str\u00e1nky s povolen\u00fdm AMP se na\u010dtou t\u00e9m\u011b\u0159 za desetiny sekundy, zat\u00edmco b\u011b\u017en\u00e9 str\u00e1nky se na\u010d\u00edtaj\u00ed v pr\u016fm\u011bru za desetiny sekundy. <a style=\"user-select: auto;\" href=\"https:\/\/blog.amp.dev\/2017\/02\/28\/new-industry-benchmarks-for-mobile-page-speed\/\">22 sekund <\/a>na\u010d\u00edst.<\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Kdy\u017e va\u0161e <a href=\"https:\/\/seo.london\/cs\/proc-potrebujete-znat-miru-odskoceni-vasich-stranek\/\">m\u00edra odsko\u010den\u00ed<\/a> je vysok\u00e1<\/strong> - Podle odborn\u00edk\u016f na digit\u00e1ln\u00ed marketing m\u00e1te pouze 3 sekundy na to, abyste zaujali n\u00e1v\u0161t\u011bvn\u00edky, kte\u0159\u00ed klikli na odkaz a nav\u0161t\u00edvili va\u0161e webov\u00e9 str\u00e1nky. Pokud na\u010dten\u00ed va\u0161\u00ed str\u00e1nky trv\u00e1 d\u00e9le ne\u017e 3 sekundy, a\u017e 53% n\u00e1v\u0161t\u011bvn\u00edk\u016f str\u00e1nku opust\u00ed a 79% n\u00e1v\u0161t\u011bvn\u00edk\u016f web opust\u00ed.AMP je pro webov\u00e9 str\u00e1nky z\u00e1sadn\u00ed, proto\u017ee zv\u00fd\u0161en\u00ed rychlosti na\u010d\u00edt\u00e1n\u00ed str\u00e1nek zlep\u0161uje celkovou pou\u017eitelnost a zapojen\u00ed, co\u017e nakonec p\u0159esv\u011bd\u010d\u00ed u\u017eivatele, aby na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch z\u016fstali d\u00e9le.<\/li>\n<\/ol>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"amp-limitations\"><\/span>Omezen\u00ed AMP<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Syst\u00e9m AMP m\u00e1 ur\u010dit\u00e1 omezen\u00ed, kter\u00e1 je t\u0159eba p\u0159i jeho navrhov\u00e1n\u00ed zohlednit. Nap\u0159\u00edklad nedostate\u010dn\u00e1 kontrola nad stylov\u00fdmi prvky, obt\u00ed\u017en\u00e9 sledov\u00e1n\u00ed aktivit n\u00e1v\u0161t\u011bvn\u00edk\u016f, omezen\u00e1 podpora reklamn\u00edch platforem, jako je AdSense, neust\u00e1l\u00e1 pot\u0159eba aktualizace verz\u00ed kv\u016fli zm\u011bn\u00e1m prov\u00e1d\u011bn\u00fdm t\u00fdmy spole\u010dnosti Google a obt\u00ed\u017en\u00e9 vytv\u00e1\u0159en\u00ed vlastn\u00edho u\u017eivatelsk\u00e9ho prost\u0159ed\u00ed.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"integrating-the-amp-plugin\"><\/span>Integrace pluginu AMP<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Chcete-li zadat z\u00e1suvn\u00fd modul AMP, mus\u00edte vybrat alternativn\u00ed form\u00e1t pro v\u0161echny sv\u00e9 webov\u00e9 str\u00e1nky. Zvolen\u00fd form\u00e1t by m\u011bl odpov\u00eddat specifikac\u00edm va\u0161eho standardu AMP. To ukazuje, \u017ee jste optimalizov\u00e1ni pro AMP a spolu s neoptimalizovan\u00fdmi verzemi st\u00e1le existuje i neAMP.<\/p>\n<p style=\"text-align: justify;\">Tento z\u00e1suvn\u00fd modul AMP zasahuje do spr\u00e1vce zna\u010dek k\u00f3du HTML a odstra\u0148uje v\u0161echny aspekty, kter\u00e9 by mohly zp\u016fsobit pomal\u00e9 na\u010d\u00edt\u00e1n\u00ed. V\u0161imn\u011bte si, \u017ee pokud n\u011bkter\u00e9 va\u0161e str\u00e1nky obsahuj\u00ed JavaScript, nebudou vykresleny do jednoho z AMP.<\/p>\n<p style=\"text-align: justify;\">Po\u017eadavky AMP jsou velmi dob\u0159e zdokumentov\u00e1ny a jsou snadno dostupn\u00e9, ale jejich implementace m\u016f\u017ee vy\u017eadovat ur\u010dit\u00e9 v\u00fdvojov\u00e9 zdroje.<\/p>\n<p style=\"text-align: justify;\">Na\u0161t\u011bst\u00ed roz\u0161\u00ed\u0159en\u00ed AMP pro renomovan\u00fd obsah <a href=\"https:\/\/seo.london\/cs\/sluzby-spravy-seo\/\">Management<\/a> Nap\u0159\u00edklad syst\u00e9my, <a href=\"https:\/\/seo.london\/cs\/jsou-wordpress-stranky-dobre-pro-seo\/\">WordPress<\/a> jsou v\u0161ude, a proto je implementace pluginu AMP rychl\u00e1 a snadn\u00e1. D\u00edky t\u011bmto roz\u0161\u00ed\u0159en\u00edm m\u016f\u017eete na sv\u00e9 str\u00e1nky um\u00edstit n\u011bkolik vide\u00ed.<\/p>\n<p style=\"text-align: justify;\">B\u011bhem implementace je d\u016fle\u017eit\u00e9 dodr\u017eovat specifikace a zajistit, aby byly str\u00e1nky s podporou AMP p\u0159ed publikov\u00e1n\u00edm ov\u011b\u0159eny. Po dokon\u010den\u00ed procesu publikov\u00e1n\u00ed je vhodn\u00e9 str\u00e1nky proj\u00edt testovac\u00edm n\u00e1strojem Google AMP.<\/p>\n<p style=\"text-align: justify;\">D\u00e1le se ujist\u011bte, \u017ee v\u00e1\u0161 web m\u00e1 Google <a href=\"https:\/\/seo.london\/cs\/vyhledavaci-konzola\/\">Konzola pro vyhled\u00e1v\u00e1n\u00ed<\/a> ov\u011b\u0159en\u00ed. Nyn\u00ed m\u016f\u017eete z\u00edskat zp\u011btnou vazbu od spole\u010dnosti Google po integraci AMP.<\/p>\n<p style=\"text-align: justify;\">U str\u00e1nek s vykreslov\u00e1n\u00edm AMP nejsou formul\u00e1\u0159e akceptov\u00e1ny. Odli\u0161te sv\u00e9 b\u011b\u017en\u00e9 str\u00e1nky od str\u00e1nek optimalizovan\u00fdch pro AMP, abyste je mohli pohodln\u011b vyhled\u00e1vat.<\/p>\n<p style=\"text-align: justify;\">Vlastn\u00ed p\u00edsma by m\u011bla b\u00fdt speci\u00e1ln\u011b na\u010dtena, aby se vytvo\u0159il lep\u0161\u00ed u\u017eivatelsk\u00fd z\u00e1\u017eitek. Abyste se vyhnuli legra\u010dn\u011b vypadaj\u00edc\u00edm <a href=\"https:\/\/seo.london\/cs\/seo-pro-fotografy\/\">fotografie<\/a> na sv\u00e9 str\u00e1nce byste m\u011bli uv\u00e9st po\u017eadovanou v\u00fd\u0161ku a stav. P\u0159i instalaci z\u00e1suvn\u00e9ho modulu AMP jsou kl\u00ed\u010dov\u00fdmi faktory \u010ditelnost, rychlost a nikoliv mo\u017enost sd\u00edlen\u00ed.<\/p>\n<p style=\"text-align: justify;\">Krom\u011b toho je v\u011bt\u0161ina tla\u010d\u00edtek pro sd\u00edlen\u00ed vytvo\u0159ena pomoc\u00ed JavaScriptu, a proto se nemus\u00ed v\u0161echna zobrazit spr\u00e1vn\u011b.<\/p>\n<p style=\"text-align: justify;\">Integraci AMP do webu WordPress zvl\u00e1dnete za pouh\u00fdch 5 minut. Sta\u010d\u00ed prov\u00e9st n\u011bkolik jednoduch\u00fdch krok\u016f uveden\u00fdch n\u00ed\u017ee:<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"user-select: auto;\">Za\u010dn\u011bte instalac\u00ed pluginu AMP pro WordPress od spole\u010dnosti Automattic.<\/li>\n<li style=\"user-select: auto;\">Nyn\u00ed aktivujte z\u00e1suvn\u00fd modul. Na v\u0161echny va\u0161e str\u00e1nky se p\u0159id\u00e1 zesilova\u010d, ale nebude to <a href=\"https:\/\/seo.london\/cs\/ma-presmerovani-url-vliv-na-seo\/\">p\u0159esm\u011brov\u00e1n\u00ed<\/a> mobiln\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f na va\u0161e str\u00e1nky s amp.<\/li>\n<li style=\"user-select: auto;\">Po instalaci pluginu je dal\u0161\u00edm krokem \u00faprava souboru .htaccess pomoc\u00ed libovoln\u00e9ho programu FTP.<\/li>\n<li style=\"user-select: auto;\">Nyn\u00ed m\u016f\u017eete zkontrolovat, zda va\u0161e str\u00e1nky AMP funguj\u00ed, vlo\u017een\u00edm n\u00ed\u017ee uveden\u00e9ho k\u00f3du do souboru .htaccess.<\/li>\n<\/ul>\n<pre style=\"user-select: auto;\">RewriteEngine Zapnuto\n\nRewriteCond %{REQUEST_URI} !\/amp$\n\nRewriteCond %{HTTP_USER_AGENT} (android|blackberry|googlebot\\-mobile|iemobile|iphone|ipod|\\#opera\\ mobile|palmos|webos)\n\nRewriteRule ^(+)(*)$ https:\/\/yourdomain.com\/$1\/amp \n<\/pre>\n<p style=\"text-align: justify;\">Nakonec je t\u0159eba upravit CSS, aby str\u00e1nky AMP vypadaly jako v\u00e1\u0161 web. Zm\u011bnu v CSS m\u016f\u017eete prov\u00e9st pomoc\u00ed FTP tak, \u017ee p\u0159ejdete do wp-content -&gt; pluginy -&gt; amp -&gt; template.php.<\/p>\n<p style=\"text-align: justify;\">&nbsp;Podle Toma Anthonyho a Willa Critchlowa z britsk\u00e9 <a style=\"user-select: auto;\" href=\"https:\/\/moz.com\/blog\/accelerated-mobile-pages-whiteboard-friday\">Tabule<\/a> V p\u00e1tek je definov\u00e1no, jak m\u016f\u017ee plugin AMP fungovat a jak optimalizovat sv\u00e9 mobiln\u00ed str\u00e1nky pro AMP.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"how-important-is-amp-for-seo\"><\/span>Jak d\u016fle\u017eit\u00fd je AMP pro SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">R\u016fzn\u00ed hr\u00e1\u010di, jako jsou market\u00e9\u0159i a webmaste\u0159i, se pustili do anal\u00fdzy t\u00e9to z\u00e1le\u017eitosti. Jejich <a href=\"https:\/\/seo.london\/cs\/znalostni-baze\/klicove-slovo-research-in-seo\/\">v\u00fdzkum<\/a> ukazuje, \u017ee AMP m\u00e1 v\u00fdznamn\u00fd vliv na hodnocen\u00ed webu v mobiln\u00edch vyhled\u00e1va\u010d\u00edch.<\/p>\n<p style=\"text-align: justify;\">Stru\u010dn\u011b \u0159e\u010deno, na rozd\u00edl od webov\u00fdch str\u00e1nek, kter\u00e9 nejsou optimalizovan\u00e9 pro AMP. <a href=\"https:\/\/seo.london\/cs\/jak-zjistit-skore-autority-domeny\/\">sk\u00f3re<\/a> lep\u0161\u00ed pozice a efektivn\u00ed z\u00edsk\u00e1v\u00e1n\u00ed a konverzi nov\u00fdch z\u00e1kazn\u00edk\u016f. <strong style=\"user-select: auto;\">&nbsp;<\/strong><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"pros-and-cons-of-amp\"><\/span><strong style=\"user-select: auto;\">V\u00fdhody a nev\u00fdhody AMP<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"pros-of-amps-in-seo\"><\/span><strong style=\"user-select: auto;\">V\u00fdhody AMP v SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Jedn\u00edm z fakt\u016f je, \u017ee existuje siln\u00e1 korelace mezi zobrazen\u00edm str\u00e1nek, <a href=\"https:\/\/seo.london\/cs\/jak-zlepsit-rychlost-nacitani-stranek\/\">rychlost na\u010d\u00edt\u00e1n\u00ed<\/a>a hodnocen\u00ed v mobiln\u00edch vyhled\u00e1va\u010d\u00edch.<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Zlep\u0161uje u\u017eivatelsk\u00fd z\u00e1\u017eitek<\/strong> - Rychle se na\u010d\u00edtaj\u00edc\u00ed str\u00e1nka je tajemstv\u00edm pro z\u00edsk\u00e1n\u00ed masivn\u00edho mobiln\u00edho provozu. Obsah je z\u00e1sadn\u00ed, ale pokud k n\u011bmu n\u00e1v\u0161t\u011bvn\u00edci nemaj\u00ed p\u0159\u00edstup, je k ni\u010demu.<\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Vylep\u0161en\u00fd v\u00fdkon serveru<\/strong> - AMP m\u016f\u017ee sn\u00ed\u017eit z\u00e1t\u011b\u017e serveru, pokud va\u0161e webov\u00e9 str\u00e1nky p\u0159ij\u00edmaj\u00ed velk\u00e9 mno\u017estv\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f z mobiln\u00edch za\u0159\u00edzen\u00ed.<\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Funkce vyhled\u00e1v\u00e1n\u00ed pouze pro AMP<\/strong> - V\u00fdsledky vyhled\u00e1v\u00e1n\u00ed Google vyhrazuj\u00ed m\u00edsta pouze pro str\u00e1nky AMP a nyn\u00ed zobrazuj\u00ed v\u00fdsledky v symbolech organick\u00e9ho v\u00fdpisu.Tato lep\u0161\u00ed viditelnost v prohl\u00ed\u017ee\u010di je ide\u00e1ln\u00ed zejm\u00e9na pro obchodn\u00edky s obsahem. Vydavatel\u00e9 zpravodajstv\u00ed mohou dod\u00e1vat \u010dl\u00e1nky pomoc\u00ed AMP, kter\u00e9 umo\u017en\u00ed p\u0159\u00edstup ke karuselu zpr\u00e1v. <a href=\"https:\/\/seo.london\/cs\/jak-pouzivat-webove-pribehy-google\/\">p\u0159\u00edb\u011bhy<\/a> kter\u00e1 se umis\u0165uje na p\u0159edn\u00edch m\u00edstech v\u00fdsledk\u016f mobiln\u00edho vyhled\u00e1v\u00e1n\u00ed Google.<\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Ikona blesku AMP<\/strong> - Str\u00e1nky, kter\u00e9 pou\u017e\u00edvaj\u00ed AMP, maj\u00ed ve vyhled\u00e1va\u010di SERP vedle ikony blesku. <a href=\"https:\/\/seo.london\/cs\/nazev-stranky-seo\/\">n\u00e1zev<\/a>. P\u0159edpokl\u00e1d\u00e1 se, \u017ee to pom\u016f\u017ee zv\u00fd\u0161it m\u00edru proklik\u016f na str\u00e1nky, proto\u017ee n\u00e1v\u0161t\u011bvn\u00edci budou d\u00e1vat p\u0159ednost str\u00e1nk\u00e1m AMP p\u0159ed standardn\u00edmi v\u00fdsledky, proto\u017ee budou poskytovat lep\u0161\u00ed u\u017eivatelsk\u00fd z\u00e1\u017eitek.<\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Zv\u00fd\u0161en\u00e1 m\u00edra konverze<\/strong> - Podle <a style=\"user-select: auto;\" href=\"https:\/\/www.akamai.com\/uk\/en\/about\/news\/press\/2017-press\/akamai-releases-spring-2017-state-of-online-retail-performance-report.jsp\">zpr\u00e1va<\/a> vydan\u00e9m spole\u010dnost\u00ed Akamai Technologies v roce 2017 se uv\u00e1d\u00ed, \u017ee 100 milisekundov\u00e9 zpo\u017ed\u011bn\u00ed v dob\u011b na\u010d\u00edt\u00e1n\u00ed m\u016f\u017ee sn\u00ed\u017eit m\u00edru konverze o 7%. A\u010dkoli neexistuje \u017e\u00e1dn\u00e1 <a href=\"https:\/\/seo.london\/cs\/prime-vs-organicke-vyhledavani\/\">p\u0159\u00edmo<\/a> SEO p\u0159\u00ednos, nen\u00ed digit\u00e1ln\u00edch market\u00e9r\u016f, kte\u0159\u00ed by necht\u011bli z\u00edskat v\u00fdhodu v p\u0159em\u011bn\u011b n\u00e1v\u0161t\u011bvn\u00edk\u016f na z\u00e1kazn\u00edky.<\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Soulad s GDPR (Obecn\u00e9 na\u0159\u00edzen\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f)<\/strong> - Dodr\u017eov\u00e1n\u00ed evropsk\u00fdch <a href=\"https:\/\/seo.london\/cs\/seo-pro-advokatni-kancelare\/\">pr\u00e1vo<\/a> je no\u010dn\u00ed m\u016frou pro ka\u017ed\u00e9ho digit\u00e1ln\u00edho <a href=\"https:\/\/seo.london\/cs\/co-dela-digitalni-marketer\/\">market\u00e9r<\/a>. A\u010dkoli tato v\u00fdhoda tak\u00e9 p\u0159\u00edmo nesouvis\u00ed se SEO webu, stoj\u00ed za zm\u00ednku.Nov\u00e1 komponenta v AMP umo\u017e\u0148uje vydavatel\u016fm implementovat ovl\u00e1dac\u00ed prvky, kter\u00e9 zachycuj\u00ed rozhodnut\u00ed u\u017eivatele a zp\u0159\u00edstup\u0148uj\u00ed jeho nastaven\u00ed str\u00e1nce AMP, aby bylo mo\u017en\u00e9 upravit chov\u00e1n\u00ed str\u00e1nky.<\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Vylep\u0161en\u00e9 pozice SEO<\/strong> - Mezi konverzn\u00edm pom\u011brem a rychlost\u00ed existuje siln\u00e1 korelace. Od AMP se hodn\u011b o\u010dek\u00e1v\u00e1, ale Google z n\u011bj je\u0161t\u011b neud\u011blal faktor hodnocen\u00ed.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"cons-of-amps-in-seo\"><\/span><strong style=\"user-select: auto;\">Nev\u00fdhody AMP v SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul style=\"text-align: justify;\">\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Omezen\u00e1 funk\u010dnost<\/strong> - Pokyny pro integraci AMP jsou p\u0159\u00edli\u0161 p\u0159\u00edsn\u00e9. Z tohoto d\u016fvodu je obt\u00ed\u017en\u00e9 dos\u00e1hnout v\u0161ech funkc\u00ed b\u011b\u017en\u00e9ho webu. Tento faktor omezuje nap\u0159\u00edklad zvl\u00e1\u0161t\u011b omezen\u00e9 weby s vysokou funk\u010dnost\u00ed, <a href=\"https:\/\/seo.london\/cs\/seo-sluzby-pro-webove-stranky-elektronickeho-obchodu-2\/\">Elektronick\u00e9 obchodov\u00e1n\u00ed<\/a>; proto AMP nen\u00ed pro takov\u00e9 str\u00e1nky doporu\u010dov\u00e1n.<\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">T\u011b\u017eko <a href=\"https:\/\/seo.london\/cs\/jak-sledovat-poradi-klicovych-slov\/\">Tra\u0165<\/a><\/strong> - Str\u00e1nky SEO AMP je obt\u00ed\u017en\u00e9 sledovat, proto\u017ee platforma automaticky nepracuje s <a href=\"https:\/\/seo.london\/cs\/jak-zlepsit-vyhledavani-pomoci-google-analytics\/\">analytika<\/a> n\u00e1stroje jako nap\u0159. <a href=\"https:\/\/seo.london\/cs\/rozdil-mezi-sluzbou-google-analytics-a-google-search-console\/\">Google Analytics<\/a>. Nemo\u017enost sledov\u00e1n\u00ed je jednou z nejv\u011bt\u0161\u00edch p\u0159ek\u00e1\u017eek SEO kampan\u011b.Str\u00e1nky AMP je sice mo\u017en\u00e9 sledovat pomoc\u00ed slu\u017eby Google Analytics, k \u010demu\u017e Google dokonce poskytl n\u00e1vod pro v\u00fdvoj\u00e1\u0159e. Cel\u00fd proces je v\u0161ak zdlouhav\u00fd a mnoho market\u00e9r\u016f si neuv\u011bdomuje, \u017ee to mus\u00ed ud\u011blat zvl\u00e1\u0161\u0165, a trp\u00ed t\u00edm <a href=\"https:\/\/seo.london\/cs\/je-divi-spatny-pro-seo\/\">drop<\/a> na adrese <a href=\"https:\/\/seo.london\/cs\/jak-zvysit-navstevnost-webovych-stranek-prostrednictvim-seo\/\">n\u00e1v\u0161t\u011bvnost webov\u00fdch str\u00e1nek<\/a> po zaveden\u00ed AMP.<\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Google m\u00e1 velkou kontrolu<\/strong> - S AMP se omezujete v tom, kdy a jak budete sv\u016fj obsah prezentovat. V takov\u00e9m p\u0159\u00edpad\u011b bude Google pravd\u011bpodobn\u011b preferovat p\u0159edev\u0161\u00edm sv\u00e9 z\u00e1jmy, co\u017e se v\u011bt\u0161in\u011b majitel\u016f str\u00e1nek nemus\u00ed l\u00edbit.<\/li>\n<li style=\"user-select: auto;\"><strong style=\"user-select: auto;\">Omezen\u00ed reklam<\/strong> - Zna\u010dn\u00fd po\u010det web\u016f generuje p\u0159\u00edjmy z reklam. V sou\u010dasn\u00e9 dob\u011b nab\u00edz\u00ed AMP pouze omezenou podporu pro zobrazov\u00e1n\u00ed reklam.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"amp-is-not-all\"><\/span><strong style=\"user-select: auto;\">AMP nen\u00ed v\u0161echno!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Pokud tolik investujete do Googlu, m\u011bli byste SEO AMP zahrnout do sv\u00fdch mobiln\u00edch aplikac\u00ed. <a href=\"https:\/\/seo.london\/cs\/marketing-obsahu-seo\/\">strategie obsahu<\/a>. AMP je zn\u00e1mkou toho, \u017ee se Google zam\u011b\u0159uje na sv\u00e9 u\u017eivatele a zam\u011bstnance. Google se bl\u00ed\u017ee zab\u00fdv\u00e1 u\u017eivateli optimalizace pro vyhled\u00e1va\u010de a je nejvy\u0161\u0161\u00ed \u010das, abyste to ud\u011blali tak\u00e9. D\u00edky AMP se va\u0161e webov\u00e9 str\u00e1nky na\u010d\u00edtaj\u00ed rychleji, ale pom\u00e1h\u00e1 AMP se SEO?<\/p>\n<p style=\"text-align: justify;\">Optimalizace webu pro AMP je v\u00fdhodou, nikoli z\u00e1rukou \u00fasp\u011bchu u Googlu. Kl\u00ed\u010dem k z\u00edsk\u00e1n\u00ed vysok\u00fdch pozic v Googlu a generov\u00e1n\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f je poutav\u00fd, relevantn\u00ed a komplexn\u00ed obsah.<\/p>\n<p style=\"text-align: justify;\">Z\u00e1v\u011brem lze \u0159\u00edci, \u017ee mobiln\u00ed provoz tvo\u0159\u00ed v\u00edce ne\u017e 50% celkov\u00e9ho sv\u011btov\u00e9ho webov\u00e9ho provozu. Zrychlen\u00e9 mobiln\u00ed str\u00e1nky jsou vynikaj\u00edc\u00edm zp\u016fsobem, jak toto obrovsk\u00e9 publikum zaujmout.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"amp-advantages\"><\/span>V\u00fdhody AMP<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Rychlost a kompatibilita s mobiln\u00edmi za\u0159\u00edzen\u00edmi jsou v SEO a vyhled\u00e1v\u00e1n\u00ed Google na prvn\u00edm m\u00edst\u011b. <a href=\"https:\/\/seo.london\/cs\/jak-mohu-zkontrolovat-sve-poradi-seo\/\">hodnost<\/a>. Google se mnohem v\u00edce zam\u011b\u0159uje na mobiln\u00ed u\u017eivatele, tak\u017ee kompatibilita s mobiln\u00edmi za\u0159\u00edzen\u00edmi je pro ka\u017ed\u00e9ho majitele webu nutnost\u00ed. AMP je kombinace HTML a JavaScriptu, ale minimalizovan\u00e1 kv\u016fli rychlosti. To mo\u017en\u00e1 b\u011b\u017en\u00e9mu majiteli webu mnoho ne\u0159ekne, ale minim\u00e1ln\u00ed k\u00f3d znamen\u00e1 rychlej\u0161\u00ed na\u010d\u00edt\u00e1n\u00ed v prohl\u00ed\u017ee\u010di u\u017eivatele.<\/p>\n<p style=\"user-select: auto;\">Prvn\u00ed v\u00fdhodou jsou vyhled\u00e1va\u010de. Proto\u017ee AMP je platforma spole\u010dnosti Google, zohled\u0148uje kompatibilitu AMP s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed. Pokud je u\u017eivatel na mobiln\u00edm za\u0159\u00edzen\u00ed, chce Google zobrazovat str\u00e1nky, kter\u00e9 maj\u00ed rychl\u00e9 na\u010d\u00edt\u00e1n\u00ed. St\u00e1le m\u016f\u017eete pou\u017e\u00edvat responzivn\u00ed design, ale vyhledejte na mobiln\u00edm za\u0159\u00edzen\u00ed libovoln\u00e9 kl\u00ed\u010dov\u00e9 slovo a pod\u00edvejte se na weby, kter\u00e9 se um\u00edst\u00ed na p\u0159edn\u00edch m\u00edstech. Google ozna\u010duje weby kompatibiln\u00ed s AMP, tak\u017ee uvid\u00edte, \u017ee v\u011bt\u0161ina web\u016f na prvn\u00edch m\u00edstech m\u00e1 nainstalovan\u00fd AMP.<\/p>\n<p style=\"user-select: auto;\">Druhou v\u00fdhodou je, \u017ee rychlost va\u0161eho webu se prom\u011bn\u00ed v pozitivn\u00ed v\u00fdsledky pro statistiky u\u017eivatel\u016f. M\u00edra odhozen\u00ed a zapojen\u00ed u\u017eivatel\u016f se v\u017edy zlep\u0161\u00ed, pokud zajist\u00edte, \u017ee v\u00e1\u0161 web bude rychl\u00fd a bude podporovat mobiln\u00ed u\u017eivatele. U\u017eivatel\u00e9 \u010dast\u011bji odejdou z va\u0161eho webu, pokud se na\u010d\u00edt\u00e1 p\u0159\u00edli\u0161 dlouho, a jsou n\u00e1chyln\u011bj\u0161\u00ed k n\u00e1v\u0161t\u011bv\u011b dal\u0161\u00edch str\u00e1nek, pokud web z\u016fstane v jejich prohl\u00ed\u017ee\u010di rychl\u00fd. Na webu m\u00e1te miliony konkurent\u016f, tak\u017ee je to d\u016fle\u017eit\u00fd faktor p\u0159i hodnocen\u00ed \u00fasp\u011b\u0161nosti va\u0161eho webu.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"amp-disadvantages\"><\/span>Nev\u00fdhody AMP<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Lep\u0161\u00ed pozice ve vyhled\u00e1va\u010d\u00edch a lep\u0161\u00ed zapojen\u00ed u\u017eivatel\u016f zn\u00ed, jako by AMP na va\u0161ich str\u00e1nk\u00e1ch bylo bez debat, ale stejn\u011b jako u v\u0161ech technologi\u00ed, i AMP s sebou nese ur\u010dit\u00e9 probl\u00e9my. <a href=\"https:\/\/seo.london\/cs\/spatne-pro-seo\/\">negativn\u00ed<\/a> probl\u00e9my. T\u011bmto ot\u00e1zk\u00e1m byste m\u011bli porozum\u011bt, ne\u017e se rozhodnete, \u017ee je \u010das je na sv\u00fdch str\u00e1nk\u00e1ch povolit.<\/p>\n<p style=\"user-select: auto;\">Vzhledem k tomu, \u017ee platforma AMP je propriet\u00e1rn\u00ed, nem\u016f\u017eete pou\u017e\u00edvat vlastn\u00ed k\u00f3d nebo cokoli, co nen\u00ed syst\u00e9mem podporov\u00e1no. Widgety, vlastn\u00ed skripty a p\u0159idan\u00fd JavaScript pro konverzi se nemus\u00ed do syst\u00e9mu AMP p\u0159en\u00e9st. Technologie je podporov\u00e1na n\u011bkter\u00fdmi z nejv\u011bt\u0161\u00edch technologick\u00fdch <a href=\"https:\/\/seo.london\/cs\/nejlepsi-seo-spolecnosti-uk\/\">spole\u010dnosti<\/a> na sv\u011bt\u011b, ale podpora v\u0161ech z\u00e1suvn\u00fdch modul\u016f a vlastn\u00edch skript\u016f na trhu st\u00e1le vy\u017eaduje \u010das. Pokud skript nem\u00e1 dostate\u010dn\u00fd po\u010det p\u0159\u00edznivc\u016f, m\u016f\u017ee se st\u00e1t, \u017ee nebude podporov\u00e1n nikdy, a v takov\u00e9m p\u0159\u00edpad\u011b by se mohlo st\u00e1t, \u017ee se v\u00e1\u0161 web p\u0159i zobrazov\u00e1n\u00ed \u010dten\u00e1\u0159\u016fm rozbije.<\/p>\n<p style=\"user-select: auto;\">Dal\u0161\u00ed probl\u00e9m se t\u00fdk\u00e1 reklamn\u00edch syst\u00e9m\u016f. Reklamn\u00ed syst\u00e9my vy\u017eaduj\u00ed speci\u00e1ln\u00ed k\u00f3dov\u00e1n\u00ed, aby va\u0161e str\u00e1nky mohly komunikovat s centr\u00e1ln\u00edm serverem a vypo\u010d\u00edt\u00e1vat va\u0161e p\u0159\u00edjmy. Tyto syst\u00e9my ne v\u017edy funguj\u00ed dob\u0159e, pokud jsou omezeny na minim\u00e1ln\u00ed k\u00f3d. Znamen\u00e1 to men\u0161\u00ed hodnotu va\u0161eho webu p\u0159i jeho prohl\u00ed\u017een\u00ed mobiln\u00edmi u\u017eivateli. M\u016f\u017eete se dob\u0159e um\u00edstit, ale pot\u0159ebujete jin\u00e9 zp\u016fsoby. <a href=\"https:\/\/seo.london\/cs\/zpenezit-navstevnost-z-vyhledavani\/\">zpen\u011b\u017eit<\/a> webu s AMP.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"how-to-enable-amp-on-wordpress\"><\/span>Jak povolit AMP ve WordPressu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">V p\u0159\u00edpad\u011b vlastn\u00edho webu pot\u0159ebujete v\u00fdvoj\u00e1\u0159e, kter\u00fd um\u00ed pracovat s AMP a nastavit jej v konzoli Google Search Console. Pokud m\u00e1te WordPress, existuje mnohem jednodu\u0161\u0161\u00ed zp\u016fsob, jak za\u010dlenit AMP pomoc\u00ed z\u00e1suvn\u00fdch modul\u016f. Plugin AMP od spole\u010dnosti Automatic je jedn\u00edm ze zp\u016fsob\u016f, jak m\u016f\u017eete AMP na webu WordPress povolit.<\/p>\n<p style=\"user-select: auto;\">Po nainstalov\u00e1n\u00ed z\u00e1suvn\u00e9ho modulu je t\u0159eba. <a href=\"https:\/\/seo.london\/cs\/mistni-seo-recenze\/\">recenze<\/a> a ur\u010dete, jak m\u00e1 str\u00e1nka vypadat pro va\u0161e \u010dten\u00e1\u0159e. Lepidlo pro <a href=\"https:\/\/seo.london\/cs\/co-je-plugin-yoast-seo-ve-wordpressu\/\">Yoast<\/a> SEO podporuje tak\u00e9 \u00fapravy a konfigurace AMP, kter\u00e9 v\u00e1m pomohou optimalizovat va\u0161e <a href=\"https:\/\/seo.london\/cs\/jsou-blogy-dobre-pro-seo\/\">blog<\/a> p\u0159\u00edsp\u011bvky.<\/p>\n<p style=\"user-select: auto;\">Po nastaven\u00ed AMP na sv\u00e9m webu p\u0159ejd\u011bte do konzoly Google Search Console a vyberte \"Vzhled vyhled\u00e1v\u00e1n\u00ed\" a pot\u00e9 \"Zrychlen\u00e9 mobiln\u00ed str\u00e1nky\". To v\u00e1m pom\u016f\u017ee spravovat str\u00e1nky AMP ve slu\u017eb\u011b Google a zobrazit \u00fasp\u011b\u0161nost jednotliv\u00fdch str\u00e1nek.<\/p>\n<p style=\"user-select: auto;\">Google proch\u00e1z\u00ed str\u00e1nky s\u00e1m, tak\u017ee nemus\u00edte d\u011blat nic jin\u00e9ho. Zobrazen\u00ed va\u0161ich str\u00e1nek ve vyhled\u00e1v\u00e1n\u00ed m\u016f\u017ee chv\u00edli trvat, ale po n\u011bkolika t\u00fddnech byste je m\u011bli vid\u011bt p\u0159i vyhled\u00e1v\u00e1n\u00ed z mobiln\u00edho za\u0159\u00edzen\u00ed. V\u0161echny str\u00e1nky nebo jen n\u011bkter\u00e9 z nich m\u016f\u017eete u\u010dinit kompatibiln\u00edmi s AMP. Mal\u00e9 str\u00e1nky, kter\u00e9 nespol\u00e9haj\u00ed na reklamy nebo v\u00edce vlastn\u00edch skript\u016f, jsou s AMP vhodn\u00e9. Dob\u0159e funguj\u00ed tak\u00e9 va\u0161e kontaktn\u00ed str\u00e1nky, abyste mohli shroma\u017e\u010fovat potenci\u00e1ln\u00ed z\u00e1jemce a informace od potenci\u00e1ln\u00edch u\u017eivatel\u016f. <a href=\"https:\/\/seo.london\/cs\/jak-najit-mistni-seo-klienty-bez-studeneho-volani\/\">klienti<\/a>.<\/p>\n<h2 style=\"user-select: auto;\"><span class=\"ez-toc-section\" id=\"should-you-use-google-amp-on-your-site\"><\/span>M\u011bli byste na sv\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edvat Google AMP?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"user-select: auto;\">Slu\u017eba Google AMP je st\u00e1le relativn\u011b nov\u00e1 a ne v\u0161ichni ji pln\u011b p\u0159ijali. Vzhledem k jeho <a href=\"https:\/\/seo.london\/cs\/format-a-struktura-clanku\/\">struktura<\/a>, omezuje mo\u017enosti a omezuje obsah pouze na spole\u010dn\u00e9 prvky. Je st\u00e1le nov\u00fd, co\u017e znamen\u00e1, \u017ee v\u00fdvoj\u00e1\u0159i p\u0159id\u00e1vaj\u00ed dal\u0161\u00ed funkce a mo\u017enosti ka\u017ed\u00fdm dnem. <a href=\"https:\/\/seo.london\/cs\/primet-google-aby-ve-vysledcich-vyhledavani-zobrazoval-datum-zverejneni\/\">rok<\/a>, ale majitel\u00e9 str\u00e1nek st\u00e1le p\u0159em\u00fd\u0161lej\u00ed, zda se vyplat\u00ed p\u0159idat ji na sv\u00e9 str\u00e1nky. A\u010dkoli je podporov\u00e1n spoustou velk\u00fdch <a href=\"https:\/\/seo.london\/cs\/seo-pro-technologicke-spolecnosti\/\">technologick\u00e9 spole\u010dnosti<\/a> v\u010detn\u011b Googlu, Facebooku, Twitteru a LinkedIn, neznamen\u00e1 to, \u017ee je ide\u00e1ln\u00ed pro <a href=\"https:\/\/seo.london\/cs\/marketingove-tipy-pro-male-podniky\/\">mal\u00e9 podniky<\/a> nebo n\u011bkdo, kdo je nucen podporovat webov\u00e9 str\u00e1nky s\u00e1m.<\/p>\n<h2 style=\"user-select: auto;\"><\/h2>","protected":false},"excerpt":{"rendered":"<p>? ? AMP - Accelerated Mobile Pages - je open source framework, kter\u00fd p\u0159edstavily spole\u010dnosti Google a Twitter a kter\u00fd umo\u017e\u0148uje vytv\u00e1\u0159et superrychl\u00e9 mobiln\u00ed str\u00e1nky.<\/p>","protected":false},"author":6,"featured_media":11415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-11413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Does AMP Affect SEO? - SEO.London<\/title>\n<meta name=\"description\" content=\"AMP \u2013 Accelerated Mobile Pages \u2013 is an open source framework that was introduced by Google And Twitter to make super-fast mobile pages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.london\/cs\/co-je-to-seo-zesilovac\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AMP SEO - What is and how does it help to improve or affect pages\" \/>\n<meta property=\"og:description\" content=\"AMP \u2013 Accelerated Mobile Pages \u2013 is an open source framework that was introduced by Google And Twitter to make super-fast mobile pages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.london\/cs\/co-je-to-seo-zesilovac\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO.London\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-07T14:27:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-09T09:25:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/07\/seo-amp-does-it-help-improve-or-affect-performance-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1434\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lukasz Zelezny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"AMP SEO - What is and how does it help to improve or affect pages\" \/>\n<meta name=\"twitter:description\" content=\"AMP \u2013 Accelerated Mobile Pages \u2013 is an open source framework that was introduced by Google And Twitter to make super-fast mobile pages.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/seo.london\/wp-content\/uploads\/2020\/07\/seo-amp-does-it-help-improve-or-affect-performance-scaled.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukasz Zelezny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minut\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"M\u00e1 AMP vliv na SEO? - SEO.London","description":"AMP - Accelerated Mobile Pages - je open source framework, kter\u00fd p\u0159edstavila spole\u010dnost Google a Twitter a kter\u00fd umo\u017e\u0148uje vytv\u00e1\u0159et superrychl\u00e9 mobiln\u00ed str\u00e1nky.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seo.london\/cs\/co-je-to-seo-zesilovac\/","og_locale":"cs_CZ","og_type":"article","og_title":"AMP SEO - What is and how does it help to improve or affect pages","og_description":"AMP \u2013 Accelerated Mobile Pages \u2013 is an open source framework that was introduced by Google And Twitter to make super-fast mobile pages.","og_url":"https:\/\/seo.london\/cs\/co-je-to-seo-zesilovac\/","og_site_name":"SEO.London","article_published_time":"2021-03-07T14:27:45+00:00","article_modified_time":"2023-03-09T09:25:30+00:00","og_image":[{"width":2560,"height":1434,"url":"https:\/\/seo.london\/wp-content\/uploads\/2020\/07\/seo-amp-does-it-help-improve-or-affect-performance-scaled.jpg","type":"image\/jpeg"}],"author":"Lukasz Zelezny","twitter_card":"summary_large_image","twitter_title":"AMP SEO - What is and how does it help to improve or affect pages","twitter_description":"AMP \u2013 Accelerated Mobile Pages \u2013 is an open source framework that was introduced by Google And Twitter to make super-fast mobile pages.","twitter_image":"https:\/\/seo.london\/wp-content\/uploads\/2020\/07\/seo-amp-does-it-help-improve-or-affect-performance-scaled.jpg","twitter_misc":{"Napsal(a)":"Lukasz Zelezny","Odhadovan\u00e1 doba \u010dten\u00ed":"14 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/seo.london\/what-is-amp-seo\/","url":"https:\/\/seo.london\/what-is-amp-seo\/","name":"M\u00e1 AMP vliv na SEO? - SEO.London","isPartOf":{"@id":"https:\/\/seo.london\/fi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seo.london\/what-is-amp-seo\/#primaryimage"},"image":{"@id":"https:\/\/seo.london\/what-is-amp-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/seo.london\/wp-content\/uploads\/2020\/07\/seo-amp-does-it-help-improve-or-affect-performance-scaled.jpg","datePublished":"2021-03-07T14:27:45+00:00","dateModified":"2023-03-09T09:25:30+00:00","author":{"@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/a87f13cbf62c630a697ac094314f9e25"},"description":"AMP - Accelerated Mobile Pages - je open source framework, kter\u00fd p\u0159edstavila spole\u010dnost Google a Twitter a kter\u00fd umo\u017e\u0148uje vytv\u00e1\u0159et superrychl\u00e9 mobiln\u00ed str\u00e1nky.","breadcrumb":{"@id":"https:\/\/seo.london\/what-is-amp-seo\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seo.london\/what-is-amp-seo\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/seo.london\/what-is-amp-seo\/#primaryimage","url":"https:\/\/seo.london\/wp-content\/uploads\/2020\/07\/seo-amp-does-it-help-improve-or-affect-performance-scaled.jpg","contentUrl":"https:\/\/seo.london\/wp-content\/uploads\/2020\/07\/seo-amp-does-it-help-improve-or-affect-performance-scaled.jpg","width":2560,"height":1434,"caption":"seo amp does it help improve or affect performance"},{"@type":"BreadcrumbList","@id":"https:\/\/seo.london\/what-is-amp-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/seo.london\/fr\/"},{"@type":"ListItem","position":2,"name":"Does AMP Affect SEO?"}]},{"@type":"WebSite","@id":"https:\/\/seo.london\/fi\/#website","url":"https:\/\/seo.london\/fi\/","name":"SEO.London","description":"SEO konzultant a odborn\u00e1 firma v Lond\u00fdn\u011b, Velk\u00e1 Brit\u00e1nie - Lukasz Zelezny","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seo.london\/fi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/a87f13cbf62c630a697ac094314f9e25","name":"Lukasz Zelezny","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/seo.london\/fi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/55d18e132c3d0d63f7cd047da2d2a7f805a3392a84a615be5d6dca867281758e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/55d18e132c3d0d63f7cd047da2d2a7f805a3392a84a615be5d6dca867281758e?s=96&d=mm&r=g","caption":"Lukasz Zelezny"},"description":"#1 SEO konzultant \u017eij\u00edc\u00ed v Lond\u00fdn\u011b, kter\u00fd spolupracoval se spole\u010dnostmi jako Zoopla, uSwitch, Mashable, Thomson Reuters a mnoha dal\u0161\u00edmi. Najm\u011bte si Lukasz Zelezny (MCIM, F IDM)","url":"https:\/\/seo.london\/cs\/author\/lukasz-zelezny\/"}]}},"_links":{"self":[{"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/posts\/11413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/comments?post=11413"}],"version-history":[{"count":0,"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/posts\/11413\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/media\/11415"}],"wp:attachment":[{"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/media?parent=11413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/categories?post=11413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seo.london\/cs\/wp-json\/wp\/v2\/tags?post=11413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}